H&M Takes a Step into the Future with AI-Generated Model 'Digital Twins'
H&M is pioneering the use of AI-generated "digital twins" of models for its marketing campaigns, joining the likes of fashion giants Hugo Boss and Levi Strauss & Co. These digital avatars, backed by ethical promises and transparent labeling, are set to make waves across social media. Yet, the move raises questions about authenticity, job security, and ethical practices in the fashion world. How will this blend of AI and fashion reshape the industry's future?
Mar 28