Base44: The Surprise Powerhouse Boosting Wix's Growth
In a remarkable twist, Base44 has emerged as a key growth engine for Wix, reaching 2 million users and generating $50 million in annual recurring revenue. Acquired by Wix in 2025, Base44 leverages AI to streamline app creation for non-coders, enhancing Wix's offerings beyond website building. As Base44 thrives, it showcases Wix's potential to expand into lucrative app development markets, though it's still navigating profitability pressures from AI investments.
Dec 28