Perplexity AI Sets Sights on India to Rival OpenAI
Perplexity AI is making bold moves in India, partnering with giants Airtel and Paytm, to challenge OpenAI's dominance. By offering free Pro subscriptions, they aim to swiftly expand their user base, although monetization remains a hurdle due to India's price sensitivity. In Q2 2025, Perplexity saw impressive growth in downloads and user activity, but still trails behind ChatGPT. This strategic push in India reflects Perplexity's larger plan to capture markets via enticing partnerships and rapid user acquisition.
Jul 18