Boba is an AI co-pilot tool designed to assist with generative ideation, qualitative research, scenario building, and strategy brainstorming. It can search the web for articles and news to help answer research questions, analyze and summarize articles, and explore signals and trends. Boba can also brainstorm possible future scenarios based on strategic prompts, generate potential strategies, and help create storyboards for scenarios. It aims to provide assistance and insights in various aspects of research and strategy development.