2025 Must Have AI Tools for ALL Agencies

Summary

In this video, Jordan Platten dives into the essential AI tools that agencies should leverage in 2025. He introduces groundbreaking tools like Zero Work, Fireflies, Heygen, and many more that can automate repetitive tasks, enhance productivity, and streamline client communications. Jordan provides a comprehensive overview of each tool, highlighting their unique capabilities and the potential they hold in transforming how agencies operate. From automating lead generation and client outreach to creating AI-driven video content and managing meetings effortlessly, these tools offer immense value. Additionally, Jordan offers insights into the future of AI in agency operations, emphasizing the importance of staying ahead in the rapidly evolving tech landscape.

Highlights

• Zero Work is a game changer for automating repetitive agency tasks.🚀
• Fireflies will attend your virtual meetings and take notes for you.📚
• Heygen creates AI-based avatars and personalized videos.🎥
• Replic Q automates personalized video audits for client outreach.🤝
• A pointwise handles SMS appointment setting without human intervention.📅
• The Limitless pendant records conversations for easy idea capturing.📿
• Sora by OpenAI and V2 by Google offer next-level AI video creation.🎨

Key Takeaways

• Zero Work can automate tedious tasks, freeing up time for innovation 🚀
• Fireflies ensures you never miss a meeting detail again 📚
• Heygen lets you create AI-based videos, revolutionizing content creation 🎥
• Replic Q personalizes video outreach, making client connections stronger 🤝
• A pointwise automates client appointment settings, maximizing efficiency 📅
• Wearable tech like the Limitless pendant innovates on-the-go productivity 📿
• Sora and V2 redefine ad creation with AI-driven visuals 🎨

Overview

If you're not already embracing AI in your agency's workflow, Jordan Platten's video outlines why you need to jump on the bandwagon—fast! Tools like Zero Work can automate repetitive, time-stealing tasks, allowing you to channel your energy into strategic initiatives instead. Basically, if you can imagine it, Zero Work can probably do it, from data scraping to sending automated DMs, assuring no dream client slips through the cracks.🚀

Next, Fireflies and Heygen bring simplicity and innovation to routine operations. With Fireflies, never fear missing an important point in your virtual meetings again, thanks to its automated transcription and note-taking capabilities. Meanwhile, Heygen lets you create AI avatars and videos, ideal for personalized client communications and ads. Both tools eliminate traditional hassles and introduce smarter ways to work, particularly for growing agencies with large teams.📚🎥

For client management, tools like Replic Q and A pointwise refine and automate the nitty-gritty of engagement—be it via AI-driven video audits or text-based appointment settings. And don't even get us started on the Limitless pendant, which records ideas and meetings on the fly! Additionally, Sora and V2 open new horizons in AI video creation, proving that the future is now as creatives redefine the media landscape with pixels and computer code. These tools underline the importance of keeping pace with technology to maintain a competitive edge and inspire what's possible.🤝📅

Chapters

• 00:00 - 00:30: Introduction to AI Tools for Agencies The introduction emphasizes the rapid advancement of AI and the necessity for agencies to adopt these tools to stay competitive. The chapter highlights a tool called 'Zero Work' which automates repetitive tasks through a workflow-based system. An example given is data scraping for lead generation, indicating its utility for agencies in reaching out to potential customers.
• 00:30 - 02:30: Zero Work: Automating Repetitive Tasks The chapter explores the concept of 'Zero Work,' which involves automating repetitive tasks using a variety of tools and platforms. The speaker discusses the possibilities of automating processes such as scraping contact information from Google Maps, Instagram, and Facebook groups. By automating these tasks, manual effort is greatly reduced, allowing for efficient data enrichment from sources like LinkedIn. The chapter emphasizes creativity and imagination as the only limits to automating tasks in order to improve efficiency and productivity.
• 02:30 - 05:00: Fireflies: AI-Driven Meeting Management In this chapter, the focus is on AI-driven meeting management, specifically using a tool called 'Fireflies'. The discussion revolves around utilizing digital tools to effectively manage meeting data and lead records. The chapter emphasizes the importance of ensuring data accuracy by qualifying leads and removing unqualified ones. It also invites feedback for creating more in-depth content about specific tools discussed. The process involves transforming data and improving lead management through the innovative use of AI technology.
• 05:00 - 08:30: HeyGen: AI-Based Video Creation The chapter titled 'HeyGen: AI-Based Video Creation' discusses innovations in outreach through platforms like Instagram DMs and Facebook Messenger. It explains how automation can bypass bot detection tools, allowing for cold DMs without manual effort. The process involves looking for a lead list and checking if a threshold of a certain number of DMs sent per day, such as 50 DMs, has not been reached. If the condition is met, it creates a personalized DM using AI and inserts it into the platform.
• 08:30 - 15:30: ReplicQ: Automated Personalized Video Outreach The chapter titled 'ReplicQ: Automated Personalized Video Outreach' discusses the potential of zero work technologies in automating repetitive tasks. It highlights sending messages and updating KPI lists as current applications. The speaker mentions the possibility of creating a detailed video on the topic and predicts that desktop-based automations will become more sophisticated in the future. This advancement will enable agencies to automate repetitive desktop tasks, enhancing efficiency.
• 15:30 - 20:30: Appointwise: AI SMS Appointment Setting The chapter discusses the prevalence of daily repetitive tasks, particularly in the early stages of a business before a team is established. It highlights the potential of tools like Dura work to automate and eliminate entire departments dedicated to monotonous tasks such as lead generation, qualification, and outreach, along with others such as customer service. The text suggests a keen interest in creating a video about these advancements.
• 20:30 - 27:00: Sinflo: AI Phone-Based Appointment Setting This chapter discusses the AI tool 'Fireflies,' which the speaker has been using for an extended period. Fireflies is an AI plugin designed to assist in virtual meetings by joining Zoom calls, Google Meets, and more. It records these meetings and generates transcriptions and notes, enhancing the efficiency of managing meetings, especially for those handling large teams. The speaker highly recommends its use for more streamlined meeting documentation and communication.
• 27:00 - 30:00: Raycast: Productivity Shortcut Tool The chapter discusses the use of a productivity shortcut tool called Raycast in managing meetings and tasks effectively within an educational and figure agency business having 60 full-time employees. It highlights the ability to search through meetings for specific action points, understand conversations using AI, and track mentions of individuals even if they were not present in the meetings.
• 30:00 - 37:00: Sora & V2: AI-Generated Video Content The chapter titled 'Sora & V2: AI-Generated Video Content' discusses the integration of AI tools in company operations, specifically focusing on sales meetings. It highlights how meetings are recorded and analyzed to provide direct feedback to sales teams. The use of transcriptions and recordings helps in diagnosing and addressing objections in sales calls, significantly enhancing the sales process. Furthermore, the chapter explains the utilization of Notion as a project management system, where Fireflies is integrated to store all call recordings and transcriptions, emphasizing the importance of organized information management.
• 37:00 - 43:00: Limitless Pendant: Wearable AI Tech The chapter discusses the use of wearable AI tech, focusing on a "Limitless Pendant" that facilitates the automatic addition of meeting transcriptions and notes to a centralized database. This allows clients to access all meeting notes on a central Notion dashboard, eliminating the need for manual note-taking and summarizing. The author hints at the extensive development of this system over the past 8 years and offers to provide a walkthrough of the client's Notion dashboard in the future.
• 43:00 - 46:00: Recall: Summarizing Tool for Content The chapter discusses a tool named 'Fireflies' that the agency has used and recommended to clients, who have responded positively to it. The speaker plans to discuss multiple tools, but emphasizes they will not cover the basics or generic tools like 'Notion', a project management system they recommend universally. Instead, they will provide a link to a 'fundamental tools list', which is a Notion list accessible via the description.
• 46:00 - 50:00: Go High Level: All-in-One Management Tool This chapter discusses the fundamental tools needed for running an agency, focusing on AI-related tools. The speaker encourages viewers to download a free guide that outlines these essential tools and to leave comments about tools they enjoy or want to learn more about. The goal is to explore various tools, both AI and non-AI, that have been valuable or are of interest to the audience.
• 50:00 - 54:30: AdCreative AI: Automated Ad Creative Generation The chapter introduces a tool called 'heyen' that excels in AI video generation. Initially, users provide a base video where they record themselves. Then, 'heyen' takes this video and creates an AI avatar from it, essentially automating the video creation process.
• 54:30 - 58:00: Future Tools: Discovering Latest AI Software The chapter explores modern AI tools that facilitate the creation of AI scripts and videos, highlighting their utility in personalized outreach campaigns and advertisements. It emphasizes the success of AI Avatar ads and the accelerated testing of ad copy thanks to these advanced tools, which surpass traditional methods in efficiency and speed.
• 58:00 - 60:00: Conclusion The chapter concludes by discussing the importance of quick changes in marketing strategies, particularly in altering hooks on successful advertisements. It introduces a new feature by Haen that enables a multi-camera setup in videos, enhancing hyper-realism and improving viewer engagement. This development is significant as it helps in overcoming the perception of videos being AI-generated, adding to the authenticity and impact of marketing content. The chapter suggests that such innovations will greatly impress and captivate audiences.

2025 Must Have AI Tools for ALL Agencies Transcription

• 00:00 - 00:30 AI is moving at 1,000 mph and if you're are not using the tools that I'm going to go through today you're are going to be left behind and honestly some of this stuff is going to completely blow your mind so let's get straight into it now the first toour I'm going to show you is called zero work this is your ticket to automating repetitive daily tasks okay now how does this work well it's a simple workflow based system so you can see we've got an example here for scraping data so as an agency we need to scrape a lot of data we need to generate leads that we're going to reach out to potential customer custers that we can
• 00:30 - 01:00 Outreach to and so we can scrap Google Maps Instagram followers Facebook group members okay the only limitation of using work zero work is your imagination if you can think of it you can pretty much do it on here and it's just I wish I had this when I first started my agency 8 years ago going through manually scraping leads from websites but now we can just do this and we can automate the clicks okay we can enrich data as well we can go through Linkedin profiles we can save the location the job title the latest post and so on okay again use your imagination to think
• 01:00 - 01:30 about how you can build this out if you want me to create an in-depth video going through zero work and any of the tools that I go through in this video then drop a comment down below and let me know exactly what tool you would like me to create an in-depth video about and we can dive deep into the specifics of maximizing on one of these tools okay transforming data here going through lead records okay making sure that they're actually qualified on the lead list and deleting leads that aren't qualified uh and this is a really nice example here of just uh how detailed this can be you can use zero work to
• 01:30 - 02:00 actually Outreach to send cold DMS on platforms that were previously unable to create automations for and you will bypass a bot detection tools and let's say you're doing Outreach on Instagram DMS or Facebook Messenger we can now automate that process using zero work so here it's going to be looking for a lead list it's then going to see okay have we sent a certain number of DMS a day so have we sent under 50 DMS if we have then let's create a personalized dm with AI then let's insert that DM into the
• 02:00 - 02:30 send box let's hit send message and then update that we have just sent over that DM on our kpi list okay now again there are so many different things that you can do with zero work if you want me to create a video on this I can dive into this in a lot more detail this is only going to get more sophisticated and soon in the future progression of zero work is going to be native desktop based automations okay so we would literally be able to set up repetitive tasks on repeat on our desktop click here do this enter this field and so on as an agency
• 02:30 - 03:00 owner there are so many daily repetitive tasks that we work on especially in the early stages before we build a team and even when we have got a Team Tools like Dura work allow us in the future to get rid of entire departments that are working on those monotonous tasks like lead generation like qualification like Outreach Etc and so many other things examp for example customer service um so yeah that's a big one big one for the future Keen to make a video on this as well next one I want to show you is
• 03:00 - 03:30 fireflies this is something that I've been using for a very very long time already if you're not using it you absolutely should be fireflies is an AI plugin and it will join all of your virtual meetings okay so your Zoom calls your Google meets and so on and it will record those meetings and it will transcribe them and create notes from those meetings so you've got notes you got transcriptions but what I really love about fireflies is if you're like me and you've got a large team we mult 7
• 03:30 - 04:00 figure agency I also own an education business across the two businesses we have 60 full-time employees so we're having a huge amount of meetings across the week well on fireflies I can search through any meeting that we've had and I can just figure out what's going on okay remind me of all of the action points for our management team this okay what are the action points when people specifically mention mine are there any calls where my name was mentioned that I didn't attend and so on and so we can talk to an AI model and get a deep understanding what going on through
• 04:00 - 04:30 every single meeting across the company now you might have a sales team jumping on sales calls this is your opportunity to diagnose what's happening on those calls you can give direct feedback to the sales team based on the transcriptions or based on the recording you can skip through to specific objections that you fa from the call incredibly valuable just a step further than this we use notion as our project management system we plug fireflies into a notion database so all of the call recordings and transcriptions are
• 04:30 - 05:00 automatically added to a centralized database where our clients in the agency can see those meeting transcriptions and meeting notes so we no longer have to write out manually all of these meeting notes and send them over to the client to summarize they can go on a centralized notion dashboard and they can see all of the notes from any meeting that we've had with them in the past if you want to break down on that then drop a comment down below maybe I'll run you through our client's notion dashboard it's absolutely mental build that over the past 8 years of developing
• 05:00 - 05:30 this agency and we've given it to some of our clients over the years who have absolutely loved it so that is fireflies we're going to smash through these I've got a lot of things to go through today now one thing I will stipulate is I'm not going to be going through like the basics the generics things like notion which is a project management system that I recommend to all of you and but what I am going to be doing is putting a link in the description to a fundamental tools list and that's going to be a notion list that you can gain access to
• 05:30 - 06:00 for free and it's going to outline all of the fundamental tools that you need to have in your agency regardless of whether they're AI or not and you can download that for free um I'm going to put a link in the description and we're also going to be looking down in the comments to make sure you've commented so drop a comment down below as well on this video let me know the tools that you've enjoyed or you want to learn more about or of course let me know about tools that you have played around with that I haven't mentioned today because what I'm going through specifically today is AI related tools but of course again there are load of other tools that
• 06:00 - 06:30 you'll want to use like notion for project management for your agency so if you want to gain access to that drop a comment down below and click the link in the description okay moving on heyen heyen is incredible heyen are leading the field when it comes to AI based videos this video here that you're seeing right now this is completely AI so you would feed a Bas video so you record yourself in the first place and then heyen will create an AI avatar from
• 06:30 - 07:00 you and you can go ahead you can create AI scripts and build videos straight out now this is particularly useful if you want to uh launch personalized Outreach campaigns to prospects it's also great for ads we've seen a huge amount of success on AI Avatar ads at the moment it allows you to test out ad copy at a SP speed and velocity that you just certain you just weren't able to do in the past okay like if you set up the camera you have to write the script down now we can just go through this whole
• 07:00 - 07:30 process of changing hooks on a winning performing ad immediately using haen now what I really love haen just brought out a new feature last week where you can now have multi camera setup so here we're seeing an example of just the frontal camera but now you can have multiple angles as well so in the video it's even more hyper realism because we're showing that multi uh camera setup and bypassing um the perception at least that this is an AI video but yeah you're you're your mind is going to be blown it
• 07:30 - 08:00 really is just touching the surface of what haen can do um but yeah thoroughly thoroughly recommend you playing around with this it's just even out of enjoyment it's going to blow your mind and just really I think pave or plant the seed in your mind of where AI is going to go and how powerful the technology is bear in mind I've created videos about similar tools to haen in the past and uh you can go and watch those videos or AI tools videos and
• 08:00 - 08:30 you'll notice the difference in the short amount of time between the video those videos being recorded of how far the technology has progressed so far cool next one we've got is replic Q now replic Q is similar to haen but what this does is replace the need for manual Loom videos in your cold Outreach these are completely personalized videos you see it plugs in to go high level or SN or instantly whatever tools that you're using for cold Outreach okay and it will
• 08:30 - 09:00 create see we've got an example here we go it will create this is all generated by AI including the Avatar it will create completely AI based um video audit okay now just give you a bit of context on a video audit very effective strategy for agencies looking to hyper personalize their Outreach and increase their response rate but also their meeting book rate is uh well conventionally was recording manual Loom videos so you would go on Loom which is
• 09:00 - 09:30 a screen recording software the same one I'm using to record this video and you would go on a potential client's website or maybe their Facebook ad library and you would give them a little bit of feedback saying hey this is my name's Jordan this is what I do this is my offer I've noticed that you're currently doing this and here are some pointers for you and then you have a call to action off the back of that it was a very timeconsuming process yet it was very effective now with tools like replic you we can completely automate this process and we no longer have to go
• 09:30 - 10:00 through this manually and it's not just the website we can go through social media channels we can go through custom URLs all of the scripts can be dynamically updated okay so we can add different import Fields based on the company name based on some qualification data that we've got even better if you're using a tool like clay.com to enrich your data then you're going to be able to get specific data points that you can use as import fields on replic Q so the scripts that you're sending out with videos you're sending out um are
• 10:00 - 10:30 just so much more sophisticated than just hey company name you know or hey company name in this location you know that's really 101 of personalization deeper more effective personalization comes from data enrichment and a great tool that you can use for data enrichment is clay.com I know we're deviating there but always want to make sure that if you're using this stuff you're using it to the best of its ability and you're getting the best or the most out of it now with all these tools I'm going to put links in the description if you want to go and access
• 10:30 - 11:00 them and then you can absolutely go check them out and um 95% of the tools I'm running through have free trials so sign up to a free trial first and test it out play around with it before you then commit to signing up to any kind of paid plan Okay so we've gone through some productivity stuff we've we've gone through a little bit of Outreach now let's go through some stuff when it comes to actually generating results for clients what is the latest in technology when it comes to generating results for our clients and then we're going to go
• 11:00 - 11:30 back to um some other yeah some other just crazy very very exciting projects that I want to show you so the next tool I'm going to show you is a pointwise a pointwise are without a doubt the leaders the world leaders in SMS or textbase appointment setting automations right now it is built for agency owners by agency owners we use it for ourself and for our clients and the whole purpose of a pointwise is to automatically engage in conversations
• 11:30 - 12:00 with leads okay so it replaces the need for human appointment sets entirely so let's say you generate a or you generate a lead from a Facebook ad and someone opts into maybe a lead Magnet or a lead form and then what would usually happen is you would have an appointment setter in your agency calling up those leads or sending them an SMS trying to book them in with your on your client's calendar or trying to get the lead to take whatever action you want them to take well a pointwise can be programmed to do
• 12:00 - 12:30 absolutely all of this for you you can program a completely custom bot or the team will do this for you and it will engage in back and forth communication qualifying the prospect before it then directly books them straight in to a specific sales calendar now the crazy thing about this is it not only means that you can get rid of all of your manual appointment setting team who are sending sms at the moment so you save literally thousands in cost but also it is at least three times more effective
• 12:30 - 13:00 than a manual appointment setter based on my personal tests now I launched a test a couple of months ago when I first started using appoint wise uh I split tested Appo wise versus our manual appointment Setters and what we found the biggest trigger for change was the biggest trigger for increasing meeting book rate was the amount of time it took to actually respond to a lead now a human can respond to a lead I don't know maybe if you're you've got a great team with in 10 minutes okay cuz they're
• 13:00 - 13:30 juggling different tasks they they've got to remember they got to see the message there's going to be a lag there a bot can respond 24 hours a day 7 days a week within one minute no human can replicate that level of response time and so what we're doing is we are striking when the iron is hot and we're jumping on our leads as soon as possible and we are not giving them the chance to cool down that is why systems like a pointwise are so effective and also the messaging is much more detailed H it's much more thorough because a bot doesn't
• 13:30 - 14:00 get tired AI doesn't have emotion at least yet um and so they're not half asking any of these message it's running through a rigorous system based on a knowledge base that it's been fed with and so it's always playing by the rules with maximum energy 24 hours 7 days a week incredible cannot recommend if you're at lead generation agency and you are not using a pointwise you're a fool you are a fool and you're going to be taken over by other agencies that are using systems like a point wise okay I
• 14:00 - 14:30 literally can't speak highly enough of these guys I am going to create a detailed video or at least I plan to create a very detailed video going through the back end on how you actually program an a pointwise bot and some of the results that we've seen from using this if you want that drop a comment down below let me know you want a pointwise tutorial I'm going to record it for you um yeah let me know and I'll I'll do that AI appointment setting okay so this is the text based side of uh AI appointment setting so we've got SMS we've got WhatsApp we've got email it
• 14:30 - 15:00 doesn't just plug into high level but now the functionality is coming where this you can plug this into any CRM base system even the guys from point wise have set up a a Instagram DM automation bot off the back of a point wise as well so there's load of amazing functionality coming but what about the phone based functionality who are the leaders in that space at the moment who's really Paving the way well from my experience it's sylow so sinf flow uh mantion simflow are like the pointwise but for
• 15:00 - 15:30 AI phone calls and these guys are leading um and have the most kind of effective at least from my experience AI phone system that exists at the moment um again Works in a very similar way to a pointwise in the sense that you will feed it with a specific knowledge base and then you can plug it into whatever CRM system using let's say for example go high level and it'll go through the same process that you would go through SMS so it will call up leads it will then qualify leads for you and it would
• 15:30 - 16:00 then book them straight onto a calendar now not only this but you can use it for customer service if you'd like to as well you could use it for uh meeting confirmations so a big issue in the agency space is people will book meetings with potential prospects and then they will have like 50% of those meetings turn up they have a 50% show up rate that can be incredibly frustrating well you can plug in a system like sylow and all of a sudden you're not just sending calendar notifications to remind someone of the meeting they've been review but you can now have a bot
• 16:00 - 16:30 calling them up as well to actually confirm their attendance before the call itself so you can set up AI based phone reminders outside of just the appointment setting side of things uh this is something we're testing rigorously at the moment with success um I would say that manual-based human calling at the moment is getting better data so unlike the SMS and textbase side uh which is the Bots are outperforming humans free fold with the phone based systems humans are
• 16:30 - 17:00 outperforming the Bots but only from the perspective that humans have the personality and I think people are yet to adapt to speaking to an AI bot that said okay as bio psychology changes tool like sflow is going to be incredibly invaluable and the other thing that you have to consider is if you have a large lead volume or maybe you don't have a appointment seter yourself in your agency at the moment that can be taking these calls on your behalf so you're the one taking the call then there's a huge amount of Roi to
• 17:00 - 17:30 consider outside of the slight conversion rate drop so you get your time back the bot can call in any time zone any day of the week and again it has no emotion and so you don't have to depend or worry about appointment Setters you know riding the W of their emotions some days callers believe me I used to be a cold caller I used to make 150 calls to 200 calls every single day I did this for over a year in a big in a coold calling base Center you ride the way of your W of your emotion your
• 17:30 - 18:00 performance really does depend on how you're feeling on the day whereas you will get more consistent results over a time frame when using an AI phone based system again if you want me to go into this more detail then I can include that in the AI appointment setting video I record going forward if enough of you guys comment down below and let me know you want that AI appointment setting video we can dive deep into simflow and some of the things these guys are doing and how we're integrating that system alongside a text based system in our CRM to maximize on the amount of leads that
• 18:00 - 18:30 we are generating and most importantly converting on behalf of our clients okay so that is our well a client acquisition based or or Service delivery based systems let's go through some deeper productivity based systems um and I'm going to start off with one called raycast raycast is amazing this thing literally has changed my life raycast is a shortcut tool for pretty much anything okay so all we need to do is hit command and space and it opens up raycast on on the Mac as you just saw there and you
• 18:30 - 19:00 can use raycast for a number of different things well that might be and and when I say a number of different things I mean you literally thousands of different things you can plug in any tool that you're using so you can access your notion database very easily you can access AI quicker than any other tool so let me just show you how quick I can access AI using raycast ready for this there you go how quick can you get to chat GPT and not just chat GPT but I can go on pretty much any AI model that exists okay so anyone you see we've even got
• 19:00 - 19:30 chat gvt 40 the latest model there as well we got Claude 3.5 and so on so again let me just show you that there you go so we can open that window so quickly we can also quit all of our applications you can see I I also use this so I use this to quit my applications very quickly when things get messy I use it to manage the windows left and right but not just left and right you can also go kind of the first three fourths and so on new notes calculator etc etc etc so you can use this for a number of different things it's just been absolutely amazing for me as far as productivity is concerned love
• 19:30 - 20:00 a little shortcut based hat can't recommend raycast enough again it's only limited by your imagination if there are other tools that you use that you're currently integrated with this is your opportunity to just shortcut to those tools and just be more effective on your system okay whether you're on Mac or whether you're on Windows okay this is pretty cool so s open AI just released their Sora model and Sora is for hyper realistic video based creation at the moment it's in beta so not everybody can
• 20:00 - 20:30 gain access to it all of the videos you see on screen right now are generated by by AI let me just refresh the page cuz it's just lagging out a little bit so all these videos are generated by AI now why is this cool well I think this is going to change the way that we create content I think this is going to change the way that we create ads it's really going to level the playing field when it comes to high quality visuals it is something you need to be mindful of overusing so you don't want to use something like this and then all of a sudden you're just using visuals for the sake of visuals visual visual should
• 20:30 - 21:00 always be an aid both in content and in ad creative um but I think this is going to mean that the quality of ads that we see across the entire platforms that we have available to us at the moment is just going to increase considerably and it's going to be very very interesting to see how this affects conversions um everyone is talking about Sora but not what many many people are not talking about yet is V2 V2 is Google's equivalent of Sora which arguably based on the test that I've seen from various
• 21:00 - 21:30 people using V2 is uh more powerful it's actually responding better two prompts as well uh so two both of these are on the on the well both of these are two things that you should look at for I mean look at this that is AI that is mental that is absolutely mental um so go play around with either of these two things you know look at this prompt here so the sunrise slowly perfectly behind plated breakfast scene thick golden maple syrup pours into slow motion over a stack of fluffy pan amazing Each One
• 21:30 - 22:00 releasing a soft warm steam Cloud a closeup of crispy bacon Sizzle sending tiny Embers of golden grease into the air coffee pours in a smooth swirling motion into a crystal clear cup filling it with deep Brown LS of Crema uh scene ends with a camera sweeping into a fresh orange cut we didn't get the orange cut but um yeah just awesome so just imagine the the the capabilities the our ability to create ads for our clients one of the big problems at any AD agent faces is the ability to get creative um
• 22:00 - 22:30 from the client it's a it's a headache and we have to train them to do it and we quite often have to resort to introducing a creative based offer or at least Outsourcing creative so we send a videographer or photographer into our client so we can get creative from them and uh if you are an ad agency and these tools apply to any agencies not just ad agencies you can use this to create your own content but if you are an ad agency um then you'll know that creative is the single most important part of an ad account it used to be about the interest
• 22:30 - 23:00 it used to be about media buying okay like hacking the algorithm now it's not about that at all it's about the quality of your creative it's about the the impact of your offer it's about your message it's about your pain points and so on and so whilst this isn't going to be the only considerable when it comes to increasing conversions on your ad account your your offer and your terminology and your positioning is still going to be more important this is going to elevate the perception of the quality of your clients okay when local
• 23:00 - 23:30 businesses start using creatives like this you know it's really going to at least in the early stages before the playing field is level we have to remember about this stuff is when everyone starts using it the effectiveness dies you know or doesn't die but it just it the the playing field is leveled it's not like wow look at this from that local kitchen and bathroom showroom like that's amazing look at that highdefinition video they went for the time lapse of creating that kitchen you know that's amazing when you've seen that a thousand times over you're kind of like oh yeah just another oh that's AI That's that's V2 but we're
• 23:30 - 24:00 a long way out of that a very very long way you got to remember these tools are things that these are still in beta so if you're watching this right now you are so so so early but you got to make sure that you're keeping on top of this you got to make sure that you're yeah you're staying ahead and I've got a website that I want to show you in a moment that's going to uh help you stay ahead this is where I find latest tools to play around with and our team um yeah come to us for for these different things so I'll run you through that next thing is not a software well it is a
• 24:00 - 24:30 software but it's attached to a bit of Hardware this is something that I invested in way back when they were a Kickstarter campaign actually over a year ago I've been waiting so long for this mine arrives in January which I cannot wait for um so by the time some of you watch this I'll already have it this is the Limitless pendant okay so it's a very small wearable piece of AI Tech okay and do you know what it does it records everything you say so the battery life is over 24 hours I'm pretty
• 24:30 - 25:00 sure it's over 24-hour battery life let's go on there 100h hour battery 100 hour battery life and it will listen if you have it on the whole time it's waterproof and so on if you have it on the whole time or you could just have it so you just press it and then it turns on it'll listen to everything you're saying now why is this so valuable well when we have in-person meetings with people we can record those conversations they can be transcribed they can then have all of the action points summarized this is the in-person physical version of fireflies.ai okay and not only that what I'm the most excited for as a
• 25:00 - 25:30 creative as a Visionary as someone that's always thinking about my business 24 hours a day because I just love it so much I might be camping and I might be away from technology I might be away from my phone and I just had these ideas come to me I need to I need to implement this I need to implement that or let me explore this topic well now if I have this on me at all times I'll create the habit of keeping on me the whole time just Tap a button and then I can express that idea I can say it without having to pick up my phone and then that can be summarized and it can be um transcribed
• 25:30 - 26:00 and stored in a nice neat notion database somewhere and it's just going to allow me to articulate ideas so much easier and flesh things out even better if you can then speak back to I don't know if you can do this Limitless but if you can on future versions of it and that certainly will be the case when you can have that that live feedback when it will speak back to you and you can actually go back and forth and brainstorm so if you've got an idea you want to talk about that idea you want to flesh it out before you then turn into a document like I don't think you can
• 26:00 - 26:30 comprehend how valuable that will be I want you to act as a worldclass financial director this is currently an issue that I'm dealing with as far as my finances what do you think of XY Z you get the feedback now what do you think of this get a feedback what do you think of this amazing can you now create a document that strategizes on this new tax planning done cool you know like there are so many that it is quite literally Limitless like the name of this there are so many different practical applications of a
• 26:30 - 27:00 tool like this I truly believe that wearable AI is going to be the latest boom in technology it's going to be absolutely incredible and it's going to be so interesting to see where this goes um so if you're a business owner you're watching this because you are um but a business owner regardless of whether you're own an agency or not and you in you come up with ideas and you're you're you're you've got an active mind you you struggle to get them down you often forget about them you need to get yourself Limitless and it's only $99 which is mental like actually mental for that price point so cannot wait for and
• 27:00 - 27:30 it's so Apple isn't it it's so apple and apple do it right so yeah I'm not this this literally this website is is like a a rip from Apple but fair play to them you know cool so check out Limitless on the note of that one final thing uh final thing I've got three more things to show you um one of on similar kind of note um as far as like personal productivity is concerned is a tool called recall U recall is a summarizer so very very Simply News articles PDFs
• 27:30 - 28:00 YouTube videos podcasts and so on it has a Google Chrome plugin okay and so you could be on a YouTube video you can hit it and it's going to summarize that video that you're watching now do I think that this is the most effective way to absorb content no because I think that visual aids do allow you to greatly deepen your knowledge on a specific topic when you watch them if you're watching this video right now imagine if it was just audio or text you're not really going to get the most out you're not going to see how emotive I am not going to say how passionate I am about a specific topic so it's not going to hit home as heavy as it would do if you
• 28:00 - 28:30 watch the video but if you're in a rush this is what I love recall for when I'm in a hurry when I'm doing research then I can just quickly summarize information straight from Google Chrome or you can just paste links you can paste a number of different Links at once okay before I go on to how I actually research these tools and how I'm finding out about the latest uh I have of course got to give some a shout out to go high level and now go high level is a tool that you'll hear about in more detail on the list that I'm going to be giving you guys if
• 28:30 - 29:00 you missed that part I've got a big uh software list that you can gain access to comment down below and click Link in the description and you'll gain access to that go high level is an all-in-one management tool for agency owners I could not live without it and I just know every agency out there that uses high level couldn't live without a diva so high level replaces pretty much every tool that you would have to use previously uh as far as uh CRM um as far as funnel building is concerned as far as autom are concerned it serves as a backbone for tools like a point wise and
• 29:00 - 29:30 sylow for example you can plug your ads into it you can send your emails from it on your email list you can schedule your social media content and there's really not much you can do uh you can't do on go high level it replaces calendly so it will be your calendar as well high level have a knack for finding the best Solutions in the industry and replicating them and absorbing them into one all-in-one solution what's the benefit of that well it's convenience of not having to log into multiple tools
• 29:30 - 30:00 and it's also uh your ability to save a huge amount of money you can sign up to a go high level plan at like $97 where you can get access to all functionality $297 a month and you can have unlimited sub accounts and that means you can manage all of your clients on High level as well so if you're a lead generation agency or an AI appointment setting or AI lead generation agency you absolutely need to be using high level um it is essential to fulfill your service effectively and again I'm going to put a link in the description you can check that out I'm also going to put a link to a full go high Lev user guide that I
• 30:00 - 30:30 created on this channel so you can go learn how to actually use high level uh for yourself and set it up in the way that we have for ourselves and for our clients awesome so um oh I forgot about this one um so okay we'll go through this as well this is a biggie I should have had this one earlier in the video so apologies but um add creative AI is an AI based we use
• 30:30 - 31:00 this in the agency not for every single creative CU we have our own graphic designers for certainly for when you're in a hurry or if you don't yet have access to graphic designers and you don't have the financial means to do so ad creative is an AI based ad creative creation tool pretty self-explanatory okay so you can upload context and prompts and text and images and so on it it'll go ahead and it'll generate creatives for you that is so powerful so if you don't have the skills to create good creative of yourself as we've already established like creative is the
• 31:00 - 31:30 key to success in an ad account then ad creative AI bypasses that it is like the level above it's like canva on steroids it's canva if it was plugged into Ai and uh you could automatically generate these creatives you can create brand packs and then you can come back and you can create more creatives in the in the same style that you've already created for an existing client um and yeah it also will do kind of video based creatives as well as a moving Graphics gifts type thing not just images so uh yeah this is one of I spoken about in the past it's not going anywhere 1,500
• 31:30 - 32:00 plus reviews and see how many people love it um yeah go check out ADC creative. like there is no excuse if you're an agency owner and agency owner there is no excuse to be creating creative in 2025 and Beyond okay now we have the use of AI in order to help us to do this you don't need any graphic design experience to create magnificent creative yeah one thing I would say though is as you get more sophisticated as an agency you're going to want to get a graphic designer in who can use these tools because your output is only as
• 32:00 - 32:30 good as your input and if you don't have a design eye if you don't understand um art and you don't understand Symmetry and you don't understand how things should look and color psychology and so on you're still going to create average or if not below average creative ideally you want someone with a design eye and a graphic design experience using a all like ad creative so they still know how things should look in the final output okay cool so the final thing I want to show you
• 32:30 - 33:00 is Future tools this is where I learn just drag this field over this is where I learn about the latest AI softwares that are being released okay so future tools. um and you can see we can Rank by a number of different things so chat avatars for fun whatever you want and you can go and look at latest tools that are being used we can have a look at tools that have been added today we can look at AI new as well so look at all these articles this is literally just
• 33:00 - 33:30 like so many happening every day this industry is moving so fast I've said this before 38.1% annual expected growth in the AI industry for the next 10 years that is mental um so yeah we can filter by newest we can filter by most upvoted so what are the most popular tools are are coming out um and yeah go check that out for yourself and just one thing I would say is don't get too caught up in getting lost in what you can and can't do with a if something is truly going to be revolutionary and change your
• 33:30 - 34:00 business I'm going to tell you about it maybe just dedicate a couple of hours a week to playing around with this um here's another here's one toour that's worth mentioning Opus Opus is a um long form to short form video editor this is a really really great tool um but don't get too caught up in playing R these it's like cryptocurrency if you're not in crypto it's very easy to get distracted from your business and all of a sudden you're looking at charts every single day you're messing around with meme call coins and coins and uh
• 34:00 - 34:30 now you're all of a sudden it's three hours a day that's taken away from the business and you're stretching yourself too thin if we want to be successful as an agency owner or a business owner in general we have to be dedicated on just our one thing we have to be tunnel vision AI is going to playing around AI tools is very fun it's going to really trigger a lot of dopamine in your brain it's going to distract you and take you away from the main thing so couple of hours a week play around with some new new tools that's not going to hurt you if you've got someone in your team that you can dedicate and allow them to do it that's what I do then they come to me if anything's actually worth looking at and
• 34:30 - 35:00 then I play around with it outside of that if you join our agency owners School Community the free community that we've got on school for agency owners um I will also sporadically post various tools that we're using there as well so if you want to be updated sign up there uh and also of course if you want to get access to the big list that I've got of other tools that you can use as an agency that will change your business and make you more efficient then click Link in the description and comment down below and we'll get that sent over to you as well sweet okay subscribe for more and I'll see you soon cheers