The Rise of a 20-Something Millionaire

How he makes $48,000,000 per Year in his 20s Online

Estimated read time: 1:20

Summary

Abdul, a young entrepreneur in his 20s, has built an impressive business model that earned him close to $50 million annually through strategic online ventures. This transcript of his interview reveals his journey from a struggling investment banker to a successful business operator. His company specializes in partnering with creators who have an audience but lack the business acumen to scale their services. By leveraging his marketing skills and business strategies, Abdul has helped numerous creators reach extraordinary financial heights, transforming both their lives and his own.

Highlights

Abdul helped a fitness creator grow from $30k to $400k per month using strategic marketing and sales funnels. 🏋️
The launch of an Amazon FBA model took earnings from $0 to over $1.6 million monthly, illustrating rapid scalability. 📈
The Airbnb creator partnership showcased the potential of leveraging a well-known platform to teach lucrative real estate strategies. 🏡
Abdul's Kindle publishing model demonstrated a keen sense for identifying innovative business pursuits in digital spaces. 📚
His strategic use of webinars and VSLL for product sales removed traditional sales barriers and accelerated business growth significantly. 📊

Key Takeaways

Abdul's journey highlights the importance of recognizing market demand and leveraging existing skills to meet it efficiently. 🌟
Through strategic partnerships with creators, Abdul has managed to grow various enterprises into multimillion-dollar operations swiftly. 🤝
The value of optimizing online presence through SEO, targeted content, and innovative sales funnels is paramount in scaling a business. 🚀
Abdul's experience underscores that with the right marketing angle and operational strategy, almost any niche can be transformed into a lucrative opportunity. 💼
Driving innovation with tech and adapting business models, like introducing SaaS, can ensure long-term revenue streams and market dominance. 💡

Overview

Abdul's business acumen is a fascinating study in the power of market adaptability and strategic partnership. Having started in the cutthroat world of investment banking, Abdul faced significant financial hardships. These experiences fueled his determination to succeed in alternative business models that embraced the digital landscape.

By identifying creators with substantial audiences, Abdul offered a mutually beneficial partnership; he provided the business strategy and operational expertise, while they focused on creating and engaging content. This synergy proved transformative, pushing creators to financial heights they might not have achieved alone.

From utilizing SEO to implementing innovative sales funnels and leveraging social proofs like YouTube to amplify reach, Abdul’s methods are a masterclass in digital entrepreneurship. His story serves as a compelling reminder that with the right tools and partners, turning a passion into a $50 million enterprise is within reach.

Chapters

00:00 - 03:00: Introduction to Abdul and His Business Model The chapter introduces Abdul and his business model, highlighting his impressive earnings of close to $50 million. His company operates by following a "growth operating model" where they assist individuals who have an audience and provide value, but need help packaging and selling their service at scale. This may involve people with modest followings, like a thousand followers on Instagram.
03:00 - 10:00: Abdul's Life Before Entrepreneurship The chapter explores Abdul's life before becoming an entrepreneur, focusing on his approach to business and partnerships. He partnered with functional creators who teach practical skills such as starting an Airbnb or Amazon business, woodworking from home, or playing the guitar. Abdul's role was to handle the business aspect while the creators focused on attracting attention. The chapter highlights a successful partnership with a fitness creator, whom Abdul assisted in growing from zero to $400,000 per month in eight months, and subsequently reaching $1.7 million with strategic management.
10:00 - 15:00: Starting the Entrepreneurship Journey This chapter discusses the extraordinary journey of starting an entrepreneurship venture, highlighting the remarkable growth achieved in a short period. It mentions specific cases, including an Amazon FBA Creator who scaled their business from $0 to $993,000 per month in nine months, eventually reaching $1.6 million monthly in eight months. There is also a mention of successful achievements by an Airbnb Creator, emphasizing the 'crazy' nature of such rapid growth and success in entrepreneurship.
15:00 - 55:00: Growth and Successes with Various Creators This chapter begins by reflecting on the early career of an individual who started in banking, spending years in a 9-to-5 job before experiencing a setback during the 2013 real estate crisis. This led to a fall back to a lower-paying job, marking a significant career and life transition. The chapter provides a historical perspective, tracing the individual's journey from Calgary with a finance degree, emphasizing the evolution and growth through the challenges over the past decade.
55:00 - 67:00: Challenges and Adaptations in Business The narrator shares their personal journey of becoming an investment banker after attending UBC, only to face the challenges of an economic downturn in Canada, leading to being laid off. Seeking opportunities, the narrator relocates to Calgary amidst the harsh winter of 2023, where they endure the extreme cold while persistently searching for a job. During this difficult period, they rely on the kindness of a friend, sleeping on their couch for five months as they navigate the uncertainties of their career and future.
67:00 - 79:00: The Role of Marketing and Product Quality The chapter reflects on a period of significant personal and professional challenge, illustrating the role of marketing and product quality in this context. It recounts an individual’s experience of transitioning from a high-paying job to a more modest income at a call center, earning $15 per hour, a stark contrast to their previous earnings of $100,000 annually. This experience was highlighted by frigid waits at bus stops, underscoring the difficulties faced during this time. The narrative conveys elements of resilience and adaptability, emphasizing how product quality and effective marketing play a pivotal role in navigating such adversities. The storyteller's personal financial constraints further accentuate the broader themes of economic survival and job market realities.
79:00 - 93:00: The Importance of Sales Processes The chapter begins with a personal anecdote about a financial struggle where the narrator spent most of their remaining money on a pair of boots, leaving them with only $25 in their bank account. This experience was a pivotal moment that motivated the narrator to change their situation by starting a business. The story is set in Calgary and touches on using YouTube for guidance or inspiration. The narrative underscores the broader theme of taking decisive action to improve one's circumstances, highlighting the fundamental role of developing effective sales processes in business ventures.
93:00 - 105:00: Business Models and Offers The chapter discusses a video watched by the narrator, featuring two individuals planning an internet marketing mastermind event on YouTube. This event was sold for $500, and the narrator used a credit card to purchase a ticket due to insufficient cash before booking flights to San Diego, where the event was to take place.
105:00 - 130:00: Current Success and Business Strategy The chapter discusses the speaker's journey to business success, particularly highlighting a pivotal learning moment at a Garrett White event where they were introduced to the concept of a social media marketing agency focused on running Google ads for lawyers. This idea was instrumental in scaling their agency to a $2 million annual revenue from 2017 to 2018.

How he makes $48,000,000 per Year in his 20s Online Transcription

00:00 - 00:30 so Abdul how much did you make last year uh we did close to $50 million uh at lds.com crazy crazy so what does your company do basically now people are calling this the growth operating model explain growth operating to us yeah so we find someone who has an audience who's teaching people giving value out in the market but they don't know how to package their service properly and sell it at scale so it could be someone with like a thousand followers on in stagram
00:30 - 01:00 that is teaching people functional skills like how to start an Airbnb business or an Amazon business or how to do like woodworking from home or play the guitar functional creators we partner up with them and we just become the business side and they're the attention side so from at least what I know you've done it with like a fitness Creator where you've took them in eight months to $400,000 per month with an SM TR where you took them to $1.7 million
01:00 - 01:30 per month um in the highest month in June of 2022 within just 9 months with an Amazon FBA Creator within four months from 0 to $993,000 per month and in8 months to $1.6 million per month and then the Airbnb Creator um some other crazy numbers as well is that true isn't it crazy of course yeah now that I hear these numbers too it's like it's kind of crazy wow okay so just a quick turn back
01:30 - 02:00 to back in the day basically what I'm hearing is when you really really started it was with kind of in 2013 right um from what I've heard it was like from 1 to 22 you were at your 9-to-5 banking job and in late 2013 you had like the real estate crisis and you fell back to like a $15 per hour job and so tell me what it was like in Calgary all the way back huh going all the way back a decade so uh yeah I had Gra graduated with a finance degree from
02:00 - 02:30 UBC and uh I uh became an investment banker right and then there was the economic downturn in Canada during that time and I got laid off so when I got laid off I went to Calgary looking for jobs and it was like winter of 2023 bro it was cold it was like Nega 35 degrees so when I was looking for a job there I was sleeping on my friend's couch this happened for 5 months I was sleeping on my friend couch for five months and I
02:30 - 03:00 ended up getting a job during that time at a call center making 15 bucks an hour it was a humbling experience bro you know making 100K to 15 bucks an hour and then um I remember I was busing back home and my just toes were freezing at the bus stop and I thought I was going to lose my toe and I only had like I don't know 100 bucks in my bank account
03:00 - 03:30 I think and I just went to the the bay and I was like I'm not losing my toe over this [ __ ] and I went and bought like $75 boots and then I only have 25 bucks in my bank account and I was just like man I'm gonna do whatever it takes to be not in this position and then I was like all right I'm just going to start a business and I uh saw while I was in Calgary I was on YouTube
03:30 - 04:00 and I watched this video with like two guys and they're talking about hey we're going to do uh intermarketing like Mastermind like on YouTube right come here be here be square it's gonna be epic and uh they sold it for I think 500 bucks I used my cedit card for that because I didn't have enough cash uh and then I just booked my flights to San Diego that's where the event was happening so
04:00 - 04:30 what was it first that took you out of that space and roughly what I was hearing before was at that Garrett white event you learn about this model called s right or social media marketing agency where you ran Google ads for lawyers and that [ __ ] sped off within 2017 to 2018 you scaled that agency to $2 million per year right just give like a really super short um summary on what that was and how that kind of story went on yeah I met some guys making 30 40K a month through uh Legion business and
04:30 - 05:00 basically I went back to Vancouver and I just started working on this business I remember like my first client was a $500 month carpet cleaner client and he would meet me in the mall cafeteria every two weeks and he'd say hey what have you done all right okay cool all right Abdul I'm gonna write you a check for $250 for these two weeks you know very like you know roll up the sleeves type of guy old school but like I built my chops that way yeah you know
05:00 - 05:30 then I went and I got a client uh like a dentist and then dentist paid me any from 1K to 5K a month and then afterwards I found work with lawyers and I realized lawyers pay even more and I got some lawyers paying me 10 to 20K a month so within two two three years so by like probably 2017 2018 I doing 2 million a year with my
05:30 - 06:00 agency wow and so a lot of those skill sets up to like 2017 2018 that was then what allowed you to transfer like those SMA skill set those skill um sales speaking skill sets and just overall like marketing skill sets into this model of growth operating and I was looking at your story and even before um doing your first s SMA offer by like coaching for SMN um you actually worked first with a fitness creator right and
06:00 - 06:30 that was February 2019 um we don't want to name drop that guy and that offer you took from an eight months $400,000 uh per month and so give me context on what even H made you realize this Gap in the market of like okay I have these agency skill set or sorry marketing skill sets how did you realize that you could transfer that now to Creator yeah so I developed a skill set towards lead generation towards media buying buying traffic right and uh I I
06:30 - 07:00 knew well I can drive traffic and I know how to construct an offer so then I um yeah worked with a fitness Creator and he had at that time maybe like 500k Subs how did you even find to partner with this Creator first yeah so it was through my brother right so my this guy went to school with
07:00 - 07:30 my brother and did you build like rapport with him or Outreach like what was the first conversations like making friends with him I mean this guy's a mini like a mini mini celebrity at that time 500k Subs on YouTube it's not like a small deal either right so his current marketing guy wasn't like doing it for him and then I ended up meeting him he came over to my place uh and yeah we just hung out for like
07:30 - 08:00 a couple of months and then he's like all right this guy's legit let's just do it and so then when you partner with this guy what was the deal that you made first it was like 50/50 was it yeah so 5050 on the growth with this guy and uh so whatever he was doing already he gets to keep that and then on the growth uh whatever growth I bring in is 50% got it so what was he doing um currently with his business at that point yeah he was doing around 20 to 30k
08:00 - 08:30 a month um around that much yeah gotcha so whatever was the excess of it if he made like 40K then you would basically take half of the 10K that you made so 5K to you 5K to him yeah gotcha gotcha okay sounds good bro so I like to see business in terms of like MSP right Marketing sales or product um so kind of break down what you did at each level I remember on the marketing side at least let's start with that right he had a blog post that was essentially getting him attention as well as the YouTube
08:30 - 09:00 channel so what did you implement with his blog posts that kind of turn this that created this flywheel of attention essentially uh this guy was a prolific content creator right so he's uploading videos and he would take his uh the transcript from his videos and then turn it into a blog post but it wasn't linked properly it wasn't you know optimize for SEO so I came in I ended up optimizing it actually put his videos on his blog
09:00 - 09:30 post as well what happened was his blog post started getting a lot more Authority because of the YouTube channel because his blog post was like not much traffic so once you link the to and you optimized it and we started making the blog post better and everything too uh his blog post start getting a lot more Authority and he started getting more traction and once he start getting more traction on the block post he also
09:30 - 10:00 started getting tapping into a brand new audience for his YouTube channel so in the next few months he blew past a million subscribers so we this SEO strategy really helped him out the second thing that really helped him out was uh we implemented the audience cut cake strategy where we uh we realized he has all these different types of avatars so he would have a a guy who's skinny
10:00 - 10:30 fat he would have a guy who is Fat who uh he would have a guy who is kind of like you know muscular but wants more muscularity and then he had females as well 20% of his audience were were female so we implemented a quiz funnel for him and we brought all his audience through a test he's like hey uh do this test to discover your body type and
10:30 - 11:00 based on your body type here's the plan for you and we would sell a product based on what the Avatar was so now we had like six seven different avatars and we would funnel them all into different uh landing pages and now we were very targeted with their pain points you know with their emotional pain points with with their needs what they wanted and then it just like you know that took him
11:00 - 11:30 from let's say yeah 2530 to around 80 80k you know just by doing that wow that's crazy um within how many months is that from so month one zero or 30k month whatever 80k how much is that yeah it's a little blurry now but I would say in the first three months we did something like this you know months wow wow wow wow and before that F
11:30 - 12:00 basically it was like a $30 just like ebook or something that you just sent them to yeah yeah well he would have just one course and so we we took that course and it was like 80% still the same course because it was a great like foundational course but then we added like 20% specific to that Avatar and uh then from there we also added a high ticket program as well yeah wait hold on before the high ticket it um because that's
12:00 - 12:30 like the most interesting part about this that's like the most [ __ ] creative part so just to get it straight so far it's no ads bro crazy all organic SEO back in the day with your SEO skill set Super Genius and then the YouTube channel which you double down with the flywheel SEO skill set that you had then funneling them down um previously it was like a [ __ ] ebook horrible offer not targeted for the massive amount of avatars that he had into a low ticket right and this is how you really monetize uh very Broad creators right
12:30 - 13:00 because niched in creators you can sell them a high ticket immediately versus a very broad creater you have to get those avatars down right and then from there since you have a validated buyer at roughly $30 was it yeah uh I think so I don't remember anymore I think 37 yeah at roughly $30 you funnel them now into I remember you told telling me about like a $99 upsell to even extra validate that um buyer what was that upsell that you did for
13:00 - 13:30 $99 yeah okay so I guess that was like four or five years ago now right so I what was the upsell oh forgot yeah man we've worked on so many different you know offers now that it's a little blurry kind of transitioning back into um that upsell that higher upsell not that you validated them at $99 um you double down with a like $4,000 upsell right and this was freaking genius what was that upsell and
13:30 - 14:00 how did you think of that how did you implement that what was it yeah so it's uh when people bought the upsell I knew that okay let's have a $4,000 product and there's going to be a portion because we were getting so much volume at the $100 like there's going to be a portion that are going to buy a $4,000 offer from us if it's the right offer and so what we just gave him more of the same again right which was hey more
14:00 - 14:30 personalized uh uh help so you bought this program great but uh wouldn't it be great if you have a personalized nutritionist and a personalized train uh uh virtual trainer that is going to wear uh that's going to create a custom meal plan for you custom workout plan based on your body type based on your needs based on your schedule and for the next 120 days they're going to hold you
14:30 - 15:00 accountable right wow so you can get to your results with more certainty and so yeah dude we just crushed it with that right that's what really took us uh to multiple six figures wow and the sales process for that is just I would assume a Setter in the community of the $99 upsell and also a um closer basically yeah so we had an outbound SDR calling uh these leads asking hey how's
15:00 - 15:30 your process going do you need some extra handholding oh um it's been like a week uh since you bought this we want to make sure you're succeeding uh what What's how can we help by the way uh we have this excellent program where you know we've launched this beta program uh it's not for everyone but it's just more handholding is for people that have
15:30 - 16:00 money but don't have enough time so this takes all of the guest work away and uh we pair you up with some of the best trainers you know because of our big YouTube following because of blah blah blah we have access to some of the best nutritionists be best uh trainers so they're going to help you uh every step of the way and here's all the Transformations that we've done as well so yeah it just crushed and people
16:00 - 16:30 appreciated the call you know the call people were thaning us for having this program wow wow wow wow that's the Testament of a great product right there right and so that was so within month Zero from to month roughly three you said that was $80,000 and you add this extra $4,000 upsell which is what took you guys at month three to month 8 for from $80,000
16:30 - 17:00 to $400,000 per month is that correct yeah yeah so let's say yeah it happened really fast I so the high ticket program we first beta tested it right with a smaller group just to make sure everything is working smoothly uh because you know when you have a Creator you want to make sure uh you're not overselling people and you're reputation is not tarnished so your
17:00 - 17:30 reputation is protected so we rolled it out High ticket like beta tested first and then afterwards they're like okay this is legit people are really enjoying the process they're thankful then we just like Let it Loose and it just grew very quickly and yeah we got to um yeah around 400k a month so that was nice and that was October 2019 and from
17:30 - 18:00 October 2019 it was when um you did the offer that really really took you to the [ __ ] sky and implanted this business model for you as the next move uh moving [ __ ] road for liance dest which was the smma offer or um flipping leads offer that was $1.7 $ 1.7 million per month in the highest month in June of 2020 in just nine months right crazy a lit of $14 million company and so with
18:00 - 18:30 that being said how did this offer come to fruition in the beginning yeah I mean it's all about having an offer that resonates with the market right so during that time I remember Ty Lopez was uh talking about uh smma and there's all these guys like a few handful of individuals that are teaching people how to do this business model but they didn't have agencies of their own I did right and I was this is literally what I do these guys
18:30 - 19:00 actually don't do that and they're selling it I'm doing it and uh like I'm actually doing a disservice to the market so I'm all about meeting uh uh demand so I'm so people try to create demand no I'm I'm about meeting demand so there's pre-existing demand in the market and I just create the Supply right so obviously there was so much demand for that because uh Facebook was blowing up and uh people
19:00 - 19:30 are getting on Instagram and whatnot too and so uh and I'm already like doing this right so um I actually I'm always more impactful on the marketing side of things and the business side of things so I found uh someone who was the who's
19:30 - 20:00 who already had an agency and I had an agency too obviously too so I found another Creator a mini Creator right wasn't wasn't a big following but he had all the essential ingredients he was great on camera he was nice guy good to work with very workable and so I basically was like hey how about I grow you he he he had a course as well and like I I obiously helped on it too and
20:00 - 20:30 so we just when we just yeah put our heads together um we met the needs of the market let's just say that crazy bro crazy so before we get into the destroying the market basically how did you um meet this guy we'll call him James right how did you meet James the creater we ended up meeting at a conference so we were both part of a online face group where like The Agency
20:30 - 21:00 Group where I also learned from as well right so we were the top students in that community and you know we were like I was helping him out in that Community as well and he grew his agency uh just like and I I just like I like to talk through things uh when I have like an idea you know like Tim you know that too sometimes we go into tangents talking about ideas and whatnot so um talking stuff out it's part of my
21:00 - 21:30 process and I was like just talking to him about agency growth and really helped his business out too you know I've got this like god-given ability you know uh of course so um yeah I just met him through the Facebook group wow nice and after meeting him um and obviously seeing the demand in the market right I remember uh you tell me how people running the offer on Facebook ads right
21:30 - 22:00 about like guys start an agency but was definitely not on YouTube and you saw Ty Lopez killing it with YouTube ads right and this perfectly transitions us into the MSP process of this business with the m you definitely killed it with YouTube ads with this offer right and so um is that like a rough summary of you kind of saw that Gap in the market with YouTube ads correct yeah so that that that was the landscape right there was all these folks that were
22:00 - 22:30 getting um blasted uh on uh on uh on Facebook for a hey started smma right but there were two opportunities there so there were there was a whole set of audience that doesn't even know what like smma is that doesn't even know what Google AdWords are right and but they were talking to to people in that with
22:30 - 23:00 those wordings right so I removed that and not only that uh everyone was going uh trying to Target people on Facebook because it was easier thing to do it was already proven but YouTube was untapped and the only guy who was doing YouTube was Ty Lopez so I came in right after Ty Lopez and I like cracked the quote on YouTube uh holy you know I was probably like the second or third person that did
23:00 - 23:30 YouTube ads in our market so then uh yeah we just crushed it on YouTube uh with that broad messaging instead of talking about smma we just like talked about hey well you know about Billboards but do you know about online Billboards like unlike a billboard you don't have to worry about with online billboards you don't have to worry about physical costs you don't have to worry about
23:30 - 24:00 rental costs you don't have to worry about maintenance you just set up these online Billboards on Google and Facebook and collect rent from it right wow and it just simplified the business opportunity and packaged it in like a in a way that a Layman can understand it right and that just just like just like BL up and we just we just uh cleaned out
24:00 - 24:30 and it was it was a brand with like had maybe like 500 followers you know and wow with like a mini mini brand we just did numbers that I think I talked to Ty Lopez as marketer the other day too and he's like I know about you guys he's just like like you guys just took it from nothing to like were doing same numbers
24:30 - 25:00 as Ty Lopez almost you know I think it was almost like he was at two million we got to like 1.7 so pretty close wow crazy wow you almost caught up to the OG bro that's crazy so what was that initial blast I remember it was October 2019 when you initially started it and roughly around uh somewhere in January was when it like really popped off with the billboard ads angle on YouTube ads
25:00 - 25:30 uh and what did you do within what was that October November December January 1 so like 4ish months right within four months what did you scale to zero to what I think probably like over a million Jesus Christ and after that you flipped it over to like flipping leads angle right because you kind of tammed out the YouTube ads angle of um guys hit Billboards right so give me like a quick summary on like the flipping leads one because that's smart too think about that right so we had a super broad angle
25:30 - 26:00 and we just had over 50 million views on that ad I didn't even know that what yeah 50 million views so you run out of people wanting to make money that's true BR out the VIS that's crazy yeah think about that right we were targeting North America and Europe and so us has 300 million people people in it and
26:00 - 26:30 so now you think about people that are between the ages of uh our audience was around yet 25 to like 45 right dude that's maybe you're left with 100 million people right and how many of them are on YouTube right yeah we pretty much got it tammed out uh so we got the entire Market basically to see our ad which is as big of a
26:30 - 27:00 market you could get so then we uh we Ed our bizop and then after that we had to come up with new angles and so we ended up with coming up with several new angles uh right but yeah man one just to summarize it for you one of the killers was this flipping leads ads right because you're like guys have you flipped cars before have you flip shoes wait why don't you instead Fleep or flip
27:00 - 27:30 leads by doing like an agency model where you sell leads for $5,000 and then you get leads for 3,000 and um you keep the $2,000 in um return pretty much yeah exactly so instead of flipping houses flipping cars just flip leads because um yeah you you don't have to chase a car you don't have to like keep a track of you know uh try to be like a real estate
27:30 - 28:00 agent and whatnot you could just flip leads to these local business owners and they'll pay you upfront right so when you flip a car you have to buy it usually right when you flip shoes you have to buy it first with this you like business owner will actually give you the capital to give him leads wow so it was just like a lot more relatable right I used to always think I actually used to test my concept sitting
28:00 - 28:30 in an Uber whenever take a uber ride I just talked to the Uber driver and I just say hey would you have you heard about online Billboards or have you heard like yo you know about flipping cars right would you have you heard about flipping leads oh what's leads well it's kind of like a car but it's all digital
28:30 - 29:00 so that's [ __ ] what was the sales process for that would you the ad would funnel into like what was the funnel so it would go from ad to book a call basically or what was the webinar what was it look like yeah so it we went super broad but we didn't do quiz because we all we already knew what the paino was right we just had people that wanted to learn to make a side income so we just got him all into a vssl and then
29:00 - 29:30 to a call booking and we had so many we had like so many sales people and we had Setters and we had uh like even like our team was capped out we the Yellow Pages in our city we took all their sales reps and I like Yellow Pages is a big company so the management at Yellow Pages and vancou like knew about this Abdul character and and that took all their
29:30 - 30:00 people we clean their uh sales Center basically and uh so then we just uh yeah we would sell them into a 5k or 10K offer um yeah straight from a phone call wow why did you not do like a low ticket product funnel or a um low ticket Community because you're Tam so hard with the um broad YouTube ad wouldn't
30:00 - 30:30 you want to like you're losing out on a lot of leads we did that later on too we did that later on too so we started out with just that funnel and that was like the bread and butter and then we did the low ticket side as well I kind of did it a little reluctantly with the low ticket side uh just because it just brings a like not the best buyer right someone because here's the thing when I'm
30:30 - 31:00 selling a five or 10K product I'm only I'm selling less than 1% of people that gave me their email right yes yes because the 99% like don't want to give you 5 to 10K off of that first phone call you know right um no matter how good your sales process is right but the one person that does it's a buyer that can afford 5 to
31:00 - 31:30 10K you know it's a much better buyer you know it's a buyer that has some disposable income so or has a risk tolerance when someone is buying a $10 product a loow ticket right $10 product yeah you'll get so many buyers and to be honest like with our low ticket we did do that too we got like we got like uh 10000 buyers a day so so what is that that's like 5,000 to 10,000 buyers 3,000
31:30 - 32:00 to 6,000 buyers a month right holy of our low ticket so but the issue with low ticket at that scale is you get so many people that are just like a buy buying a $10 product ex expecting to get rich overnight you know right and that leads to just customer service issues that leads to uh just headaches you know so
32:00 - 32:30 after a few months uh I I ended up like closing it again we had people that were doing a that wanted like that because they didn't get rich overnight off of a $10 product uh they would instead of asking us for a refund we had like a 100% refund policy right like if you're not happy yeah we'll give you back her 10 bucks instead of calling us for a refund they would get on a call with a credit card company for 30 minutes and do a charge back and
32:30 - 33:00 that hurt the merchant score and everything you know so you had like Bunch like yeah different crowd man yeah wow bunch of idiots um I'm gonna say another word but basically then what was the product that you sold at $10,000 it's a course community and coaching correct yeah so uh d uh it was basically do it yourself right
33:00 - 33:30 yes there was a Facebook group for everyone but with the 10K you got more handholding so we had because we had like all these members in our Facebook Community we we had all these students that were very good at like what the agency model as well so what we did was we had them uh coach some of our students too so now you know we had an entire ecosystem of successful students
33:30 - 34:00 teaching the new students I see I see so that's how you hired csms got you and or csms for the audience that's customer success um managers even um after that what was freaking genius about this was at 2022 basically um our creator we'll call him James like I said uh James he kind of wanted to retire right and so you guys were like I okay how can we get this guy to require while making him passively a
34:00 - 34:30 million dollars a year and this is where this genius idea came of of a SAS so tell us more about that yeah so we knew there were products in the market that help agency owners like SAS uh because agent agency owners they all need the same stuff uh they need uh a like a cold eill campaign they need funnels they need web page Builders so we invested close to half a million
34:30 - 35:00 dollars developing our own uh CRM basically uh for agency owners and so we um yeah we it took a little while but when we we did it and so then we got all our agency students hop on our hop on our CRM and like not all of them hopped on obviously
35:00 - 35:30 because some people never ended up getting a client because they either didn't go through the program that in puted the work you know people that did land clients they got on our SS so it was all like for us the incentive was to make our students as successful as possible Right like we were always focused on that because if they're successful then we can create a recurring income from our software so yeah we basically grew that SAS to about
35:30 - 36:00 uh 80 90k a month so holy yeah and that was all internal set or did you run ads for that separately as well no that was just internal so from internal we grew it that much and then we just make sure like yeah our our students are happy with the software and uh it turned into a software income and you know by this time
36:00 - 36:30 uh the uh the subject matter expert had has been doing this for like three four years now four years right and for him he like he's made enough money he's bought a bunch of houses bought boats bought trucks and he got basically he's now a family man as well wants to spend more time with his kids so uh we that became his sunset uh plan right to retire off into the
36:30 - 37:00 sunset so then we just closed closed it down because you know there wasn't as much like uh attachment to the product anymore and this is so important right uh when whenever we work with creators we actually go in with the mindset that there's a foure life cycle 3 to four year life cycle product life cycle and if the expert is not attached
37:00 - 37:30 to the product you're going to be able to cash flow it for three to four years and then after that they're just not going to be like they're not going to be a good expert anymore or they're not going to be like they're not in it anymore you know so that was the retirement plan basically and now uh it it's been great for the subject matter expert they don't have to do anything and they're making a passive income
37:30 - 38:00 crazy crazy passive 1 million a year crazy crazy so very smart on that and um just a quick add-on there basically like the mechanism runs its life cycle right people are like oh I've tried smma I'm not that interested anymore onto the next business model right and so that um sort of cycle passes essentially right yeah exactly gotcha gotcha awesome bro and so now
38:00 - 38:30 moving into like January 2020 to January 2021 this was when you really freaking took off with some crazy stuff in four months from Z to $993,000 per month and in8 months to $1.6 million per month and that would be $233,000 and I did the [ __ ] math here $23,000 on $333 in profit per month right and that's roughly taking like a 50% cut what like what ads would do right so all
38:30 - 39:00 of this was done with a Amazon FBA Creator right the mechanism was Amazon FBA and so how did it go with this Creator first finding this individual finding the subject matter expert yeah it wasn't any like crazy outbound strategy uh to be honest it was literally I was part of a mastermind and um I already had like all these success
39:00 - 39:30 stories behind me and so uh I wanted this guy yeah I was in The Mastermind with this guy I'm like dude let's work together and he was he was already launching a course with someone else and uh he was he was like you came too late Abdul you came too late and then I was like and he was like working with someone else and uh after two three months he gave me
39:30 - 40:00 a call he's like Abdul let's just do it man you seem you seem to know what you're doing you know and then he left the other guy and just started from scratch with me and we just like boom blew him up I see I see I see so you definitely saw the mechanism doing well right people being interested in Amazon FBA that mechanism seeing the supply or sorry the demand in the market and going in and filling that Supply right what was the competitor offer that
40:00 - 40:30 you saw in the market um with another Creator and another growth operator doing this together and running this offer who else was doing Amazon FBA that you saw like okay there's a gap in the market here let's go fill that to be honest I don't recall really anyone I saw I just knew that it would be a good offer because look with smma right people are
40:30 - 41:00 aware of it but like Amazon's even bigger you know and people are more aware of Amazon they get a physical package from Amazon every like you know every other household is getting a physical package from Amazon so and it's physical you know it's not online like yeah people see Google ads and whatnot but like Amazon is physical so it's like it's more present it's there in your everyday life
41:00 - 41:30 you know and so I was like man like this is you know this guy's made millions of dollars on Amazon from selling on Amazon instead of buying on Amazon so and that's one of the hooks we used on the ads as well right hey you know every time you go on yeah go on okay okay hold on before going into the freaking I know that that that's super funny but uh before that one you didn't see like any mechanism demand or were you guys like
41:30 - 42:00 or did you guys just straight up originate the mechanism demand because for instance for me right now right in the growth operating offer like I see the mechanism demand that's why we're entering in that market right but for you you didn't at all no no no there were there were people selling Amazon programs for sure but no one really like stood out like Ty Lopez for example on the other side on a bigger scale you know there was no one on the big scale on the Amazon
42:00 - 42:30 side that I can think of right now uh wow at least yeah I don't recall it yeah yeah maybe especially in the YouTube ads game because that was where you smashed it here right for instance on my end right like um our competitor Eddie Cumberbatch he's doing um on Instagram reals right and he's killing it there but he is not that good at YouTube organic that's why we're taking that angle right but for you um maybe people were running Facebook ads with
42:30 - 43:00 Amazon fbn mechanism but not with YouTube ads right yeah there were people on Facebook but um they were like yeah I knew there was mechanism demand just because yeah there were people on Facebook doing like fine you know uh and also just just the intuition as well right it's like Amazon's physical it comes you know every single
43:00 - 43:30 uh yeah every household's experiencing it one time or another and so to to make them aware that hey instead of buying from Amazon you can like sell on Amazon and actually make money that would be super tamming that's so okay I'm I'm actually going to steal that too bro like that's some I like that really click for me right now like super tamming okay so the new term right there super tamming so with like the um
43:30 - 44:00 super tamming that you did with um now getting into like the MSP of this offer offer right the Amazon FBA side um bro you actually had such a genius ad with this one tell us about it um go ahead what the YouTube ads yeah um this one the yeah this one I think was like just it just smashed it you know because the ad started with like St do you know every time you go on Amazon you make people like me more
44:00 - 44:30 money uh and it's just like you know for the Watcher they're like I don't like this guy but I want to hear what he has to say for sure and so it just crushed you know this ad also got like 50 million views and so it just yeah yeah it was was nuts we just crushed it and then we
44:30 - 45:00 we had like other ads like like Mass Market ads like this as well you know and just making it very relatable very tangible for people to understand and so yeah uh that offer um was great and we Ed the exact same type of funnel too wow so same exact book a call like legit that's it book a call to $5,000 $10,000 yeah exactly same because I was
45:00 - 45:30 doing so many things too right um I was already doing the other offer I'm also doing this one as well I just didn't want to add more variables I didn't want to add more variables I just wanted it to continue working yeah could have I made more money had I I mean low ticket I don't like that much but like mid ticket I could have probably made more money if I sold a one or 2K program you know to be honest make more money um but it just takes time to figure it out uh
45:30 - 46:00 vssl is the simplest thing to figure out wow that's true okay fair enough fair enough and just to get back to that ad that was just the hook but the rest of the body um just for the audience to be aware of it kind of goes like every time you buy like from Amazon like you're making me money and then you basically explain the business model of like and this is how you guys can do that too right and then you would explain Amazon FBA which is basically where you get other person or you sell on Amazon um by bringing like money or
46:00 - 46:30 shipping stuff from China and then shipping that to Amazon right and Amazon FBA stands for like fulfilled by Amazon right um and so really really smart there and I also remember like this aspect there was like a flywheel going on as well right with YouTube ads and also YouTube organic um flywheel uh back and forth back and forth so what did that um kind of look like and he was like not that big on YouTube right but that must have grown his YouTube as well yeah yeah yeah exactly so we
46:30 - 47:00 had uh obviously we're running a lot of ads right we're getting like millions of views and what we when we tracked it we noticed about 10 20% of the audience is also going to his tiny YouTube channel too right he had like 5,000 Subs something like that um and we realized wow like even if you have a small following it can really help
47:00 - 47:30 because it's another touch point that hey you know what this guy's been like putting content on YouTube for the last two three years he's legit he's not running around anywhere he's he's here he's been here and you know they had these extra touch points so Google did this study uh and they realized they they created the 7-14 rule do you know about this they they looked at the customer uh they looked at the customer uh buying
47:30 - 48:00 journey and they they realized uh buyers like to do seven hours of research across 11 uh touch points in four different places wow yeah and I don't know if you remember like uh these like dating books or just like dating knowledge right uh from the game
48:00 - 48:30 and stuff like that but they would say hey if you meet a girl you should like just take her like hey let's go talk over there hey let's go talk over there that's how I met my white friend uh okay okay so when you take him in different places in a short period of time it makes him feel like they know you for a much longer time you know wow interesting same with a customer too so when you have uh content on YouTube you
48:30 - 49:00 have content through ads you have email you're sending out you have like these private training videos you're sending they're like whoa I've consumed like I know these guys a lot but to be honest it's probably the 7-Eleven rule that you have implemented 11 touch points seven hours of content and so yeah yeah interesting wow wow bro I got to damn bro there's so much I got to add
49:00 - 49:30 bro wow okay good point good point man so in terms of like the sales process then obviously vsl book a call simple simple simple and in terms of the product it's a lot of oh I mean um I'm G cut that out a lot of um Jimmy right Jimmy this this guy uh named Jimmy who's we'll call our creator um doing the Fulfillment right in the program um doing a lot of the coaching doing a lot of uh obviously shooting the course and things like that
49:30 - 50:00 right yeah exactly so I mean distribution of work is they're the subject matter expert takes care of the product right and they it's up to them to keep the product as as updated as possible to the present times and if the product is not ideal the marketing can only be so good right you don't want the marketing to just overshadow the product if the marketing is so high PE and the
50:00 - 50:30 product's mediocre then you're going to fall into issues right sooner or later you're gonna have reputational issues and so with with Jimmy let's call him Jimmy right where where Jimmy um the yeah he would take care of the product and there was a time where the landscape of Amazon changed a lot right right after Co especially and
50:30 - 51:00 when that happened the um just like the marketing just couldn't couldn't be as good because now people had with Amazon they had all these issues logistical issues from China you know you couldn't get your product shipped you couldn't get like there was Supply uh logistical issues in China and people were kind of aware that they were like hey I don't want to do a physical Amazon product with all this
51:00 - 51:30 stuff happening in China right now so the brand didn't do that well after that time until he updated the product again to address those concerns so yeah we want to make sure the product is always excellent wow and so when you fix the course in that way just to get this straight you fix the course to address that um and you taught like methods
51:30 - 52:00 around right the China um issues then you were able to put that on the marketing put that on the vssl put that on the landing page put that on the YouTube ads morally right um ethically justly so that you're not um gonna get [ __ ] hit by with legal issues later on right yeah exactly exactly yeah really okay man the marketing the product feeds marketing you know and
52:00 - 52:30 sometimes and sometimes Jimmy would be like uh I cut that part no yeah and sometimes Jimmy would be like yo our sales are declining come on Step Up the marketing like dude you got to fix a product before the marketing could be fixed you know MH 100% 100% um and so within 11 months
52:30 - 53:00 that went in early what would it be January 2021 that shot right to I think it was even early 2022 that you took that up to within eight months $1.6 million per month and profit on it like 50% right just to get the profit very clear for the audience uh margins were probably around like 40% 35
53:00 - 53:30 40% yeah wow 40% s on 1.6 million um that is something I'll pop it on the screen for you guys and um bro that's crazy in eight months crazy crazy crazy wow and so you just smashed it absolutely with that offer and moving on there um in early January this was 2021 now you did it with an Airbnb Creator like BR just [ __ ] back to back to back with an Airbnb Creator right C crazy smart mechanism here I even looked at as funnel it's such a smart um
53:30 - 54:00 mechanism so break down how you met this Creator and what exactly did this Creator teach yeah so I had a friend uh from University that was uh a banker uh but then he was doing his Airbnb business on the side and uh with his Airbnb business he was already doing I think close to a million bucks a year and so I I was I I was telling him let's let's launch an
54:00 - 54:30 Airbnb program and it took forever because he was per he was a perfectionist it just took forever for him to actually do it and we missed a good year like we could have just crushed that year uh but then we ended up like launching after year and uh yeah we just uh um yeah we just what do I say crushed it yeah we
54:30 - 55:00 crushed we crushed it yeah I don't yeah I sound like a broken record right I should just press a button we crushed it yeah yeah we did about 500k a month after I think like three four months something like that holy [ __ ] bro and that's that's like 200k just straight [ __ ] hard Prof it oh my God and just to be clear this guy was at this point
55:00 - 55:30 it's almost like in these days people call it like growth operating is doing it with a Creator who already has attention but at this point you're so good at freaking YouTube ads you're so good at Google you're so good at overall like this marketing skill sets that you're just able to do it with these days what people call like ipga which is like such a stupid model um or at least like what the name of ipga is which is like going to professional who has absolutely no attention and then doing everything for them but at this point you were so good that you were able to do that right with this Creator um and at this point he was not even a Creator
55:30 - 56:00 because how many followers did he have 500 on Instagram right 500 on Instagram and so what were the traits that you saw in this person um we'll call him uh I'm writing out of names now bro it's like um George we'll call him George right what did um you see in George of the attributes of the human that he was that you saw he would be a good creator for the offer yeah so he he he he was a perfectionist
56:00 - 56:30 right he wanted to make sure whatever he puts out there is going to be quality so he really cared about his appearance as well I remember this before he was a a uh a Creator he was just like he would take 30 minutes to put out an Instagram post and just wanted it to be perfect you know and so I knew he he cared about his op parents out there what he would put out there and he was also very
56:30 - 57:00 hardworking right he just like worked nonstop to 47 towards like that was his hobby working was his hobby he wasn't like going for golf he wasn't doing snowboarding he wasn't like you know uh traveling uh like I do all the time like right now I am in near the Himalayas man it's too bright you know what toward the end maybe I'll like show you guys the but sure gorgeous it's gorgeous he was
57:00 - 57:30 just working all the time so I knew he was a hard worker and he just uh he would be a very natural content creator so so yeah that's exactly what happened um we now he's got like 200k Subs uh or follow followers on Instagram crazy crazy so in terms of like going back to that MSP compartment right marketing channels obviously the Instagram reals I
57:30 - 58:00 mean even I kind of funnel hacked him like he's killing with that right he's super smart like has that perfect formula down um on top of that what other ads did you add with him I think there was like meta ads as well as um YouTube ads with them or any other channels that I'm on that yeah same Playbook we did Facebook as well as YouTube Facebook YouTube and what would the funnel be just legit like book a call same EX think yeah and we have two we have a mid
58:00 - 58:30 ticket as well we have like a 1K offer and then we have a vsl so we did two with this one uh but yeah the vssl is the main bread and butter and even on top of that in terms of like the actual product it's the same bro it's like it's the [ __ ] it's just print and print bro it's the same [ __ ] man this is crazy but it's just switching out the mechanism so smart bro so um same ex that product right you have him go and fulfill um for the course Community uh
58:30 - 59:00 also on Facebook uh group as well or how does it work um same same Playbook uh we're not trying to recreate uh anything that's already working you know so uh we just yeah get people into a Facebook group take care of the people in the Facebook group and uh we are uh email marketing obviously and yeah it's
59:00 - 59:30 like the socials help you know because again we're finding about 20% of people are looking at the YouTube channel or Instagram and looking at other following and then they're just getting more confidence through these other touch points you know SE 714 rule so kind of shooting back to what the actual business model is that you're selling from what I understood it's like Airbnb Arbitrage right so kind of like the agency model but um doing it with Airbnb right slapping that Airbnb name that trend on it right basically what I've uh
59:30 - 60:00 thought of or heard from it is uh uh freck George is teaching um these people how to go and um uh essentially be a kind of like operator for the people that own different airbnbs right so these people own different Airbnb houses and the um Airbnb arbitrator right they would go in and they'll be like hey Airbnb owner um can I help you out with your uh house and Market it on Airbnb and this person
60:00 - 60:30 who probably has their house on Zillow or some other place or is not even doing it is like technologically super stupid they're like yes Airbnb New sounds interesting as they partner and this Airbnb arbitrator takes a cut from the Airbnb revenue and this person gets to rent their house out it's a great nice transaction is that correct yeah exactly um and there's so there's that model where you don't even you're just figure out a 50/50 deal with a uh
60:30 - 61:00 landlord and to an airbn before them and they're not in Airbnb yet or sometimes they're on Airbnb but they're not optimizing it right that's one number two is you take on more risk but you can make more money and the way you take on more risk you go you see all right I'm just going to take a long-term lease on this property for 2K a month but I already know I'll make 10K a month on this Airbnb oh and also we did a I think what was worked better for this is we
61:00 - 61:30 actually took the time to create a software uh for yes that's right yeah so that is what really created the unique mechanism because now you know by then like Airbnb by itself people had seen it quite a bit you know like it's not new anymore so we had to create something new which was the software so we because we have like developers and whatnot do we created a software and then we put
61:30 - 62:00 the software on the ads on the vssl and because of the software our like sales were higher so it created made it more unique and specific right and what was that software yeah so the software was where you could put in an address and the software will tell you how much that would make on Airbnb [Music] yes are youing what the software was or
62:00 - 62:30 no it's totally fine if you're not uh probably not yeah because because of like ndas and whatnot too right so uh the yeah so the yeah so you as long as you put in the address it'll give you an estimate that hey if this was the median and it can give several estimates that if you were top 10% Airbnb host you'd
62:30 - 63:00 make this much if you're in the middle if you're a median Airbnb host you'll make this much so now people get a range that hey you know what like if this property was on Airbnb I can make this much I see wow wow wow um gotcha really smart software and what what part of the funnel is that is that a upsell so so basically like the funnel goes ads reels um and so Facebook ads YouTube ads um
63:00 - 63:30 yeah Facebook ads YouTube ads reels down into a book a call vssl book a call book a call into a $5,000 to $10,000 um or there's a mid ticket and a high ticket um obviously Setters closer same exact funnel and then from there you go into and is the software an upsell or is a software like a subscription where is the software and the part of that funnel so software is only for the buyers and um yeah so that's why they
63:30 - 64:00 would buy into like the five or $10,000 program is as a buyer you would get access to the software and the software is I mean like software might be available without it too uh but it's much more expensive whereas as a buyer you get credits uh into the software so now people want yeah like yeah that's how the software Works wow it's a unique mechanism that's
64:00 - 64:30 how you separated yourself from the market from the other people selling Airbnb Arbitrage or Airbnb uh co- leasing by um wow by wow creating the software to be like we're the only person in the market who does Airbnb teaches you Airbnb and gives you a software with it right exactly exactly crazy and within how many months what was the dollar amount that that should reached to um so we got to 500k and then we like
64:30 - 65:00 we kind of plummeted down right and the challenge with that offer was just the team the like uh just getting the team to work together and that that's the issue sometimes with like people that are very good on camera you know they're good on camera but like they're not the best working in a team so yeah we went
65:00 - 65:30 through those issue man and those were like the biggest headaches for me you know because I'm like I'm an artist almost you know I like to like create the canvas of growth you know I'm I'm a gardener man I just want to like plant these seeds and I want to watch stuff grow and when you have people that just like are just destroying the garden and like you know it's just like oh man these people issues make things more
65:30 - 66:00 difficult so that was part of it like we went down because of uh people issues and then and also the market okay to be fair the market shifted as well uh a bit and then we came back uh and I think we got to like 6700k again yeah 6700k and how how many months was that um I think to this to this date
66:00 - 66:30 we're doing around that much oh wow so the offer still running yeah yeah yeah wow all of these offers are still running except for the uh first one we talked about where we sunsetted the wow and how much is the Amazon FBA offer is still doing right now just [ __ ] print the ads let it run do a little bit of YouTube channel like crazy man yeah it's in seven figures oh my God Seven figures a month
66:30 - 67:00 a month wow so roughly like a million crazy million a month okay wow so and finally getting to your most recent offer uh I think it was 2022 that you started this one like do you remember roughly what month it was with the Kindle one yeah uh yeah I guess it's been it's been two two and a half years yeah years of the kind one yeah this one actually
67:00 - 67:30 launched before the Airbnb one yeah oh okay okay so then the Airbnb one was a little bit later like 2022 beginning probably then okay so basically Kindle one was before all right so give me an explanation of what is this Kindle one like what is the mechanism that we're selling to the audience and guys if you're listening to this I know you think Creator first no it's mechanism first that you start with right um and then it tell me also how you met uh we'll call her Shirley right
67:30 - 68:00 how how how you met Shirly um the Creator so start with what is the mechanism uh the mechanism was now this is after Co where everyone once worried about uh logistical issues with Amazon right and Kindle yeah people are kind of familiar with it but like not to that extent so we we were like okay let's just call it Amazon
68:00 - 68:30 Digital right's owned by Amazon right and even on kandle website you go there it says like Amazon right uh KDP by Amazon it's like Amazon's right there too so because the Tam for Amazon's much bigger than the Tam for uh Kindle so we just call Amazon 2.0 or Amazon Digital and so where you don't have to worry about a physical product so hey if you want to buy a physical
68:30 - 69:00 product I've got an offer you don't I've got an offer you know BR both this one and this one crushed the most you know we we hit uh two two two million a month with this one um yeah yeah yeah yeah this one um so this one what happened I met the subject matter expert at a uh at
69:00 - 69:30 like a friend's uh like just lunch lunch party right and she was like yeah we're doing like 20K a month or 30k a month and we're like struggling with this and I was like hey let's let's work together here I think you guys can do a lot more you know and so um there was a third partner or like a she had a partner a second partner and
69:30 - 70:00 he he's a like amazing guy to work with Beast hardworking dude and I was just like Hey listen like I've done this multiple times let's let's work together on this so uh it took a year this one because here's the thing it wasn't a vssl it was a webinar okay and a webinar takes longer to crack it's more complex because you're not you're not uh riant on salespeople you're relying riing on
70:00 - 70:30 an automatic machine to print money for you you know wow that's true and and it's a twoh hour long webinar that you have to nail right so there's all these like different parts in the webinar and you just have to like do a perfect job on the webinar to make the numbers work really well you know so but once we start getting the right numbers like boom we start like it took
70:30 - 71:00 a year uh but even during that year we're like slowly scaling you know we got from like 20K a month to 100K a month 100K a month to 200k a month and then we were stuck at 200k a month for like a while and then we cracked the code then we got to like a million a month then we like added hi ticket on the back end and then we hit two M oh my
71:00 - 71:30 God bro so this has got to be the craziest offer let me break it down a bit more so funnel by funnel um met the creater uh friend a lot of a lot of just referrals and Friends honestly um but what matters more here is the amount of skill sets that you had to market right and so going in with initial top of funnel right it will be YouTube ads Facebook ads um and any organic channels at all or
71:30 - 72:00 no any organic channels um uh for this one I mean she's got like 500 to 100,000 uh followers yeah so not much at all not much at all mental mental here's the because the difference is with the webinar it's more bless you yeah thanks so the difference
72:00 - 72:30 is with the webinar the sale happens right there on the webinar 90% of of our purchasers Buy on the webinar they're not doing any research they're just buying right there and then so it was less important to do that that's so interesting okay um wow interesting so all the ads then the core angle is all right guys you guys
72:30 - 73:00 know about Amazon but have you tried selling with digital Amazon and then you wouldn't mention even anything about Kindle and I saw her funnel it was like or I saw her ad she's like all right guys and I'm G do a free class where I explain this entire bottle guys and join up down here right and so webinar funnel funnel the webinar and the two-hour webinar is that a pre-recorded or consistent live every single week situation no so it's a Jus in time webinar so it happens right like right there and then and I I think people know
73:00 - 73:30 it's recorded you know um I'm not sure uh but yeah and to be honest I'm not as involved anymore right in like because now there's like I've I've just focused on building up our agency right so I've got like the growth uh operating partner agency uh where we're just like yeah working with Brands and uh
73:30 - 74:00 whatnot wow wow right so you run that webinar um that's crazy and from there in terms of like the actual product U you're basically teaching people how to sell uh books on Kindle right and maybe at this point like she's even added like an AI element to it where it's like generate books with Kindle has she yeah so even with this one we created a a like software for it too now recently uh where yeah so we show
74:00 - 74:30 people yeah so we show people how to uh and it's a great business model this one too by the way because there's all these fictional book readers and like everyone look loves fiction right and especially like women and that's like the market that is Prim our audience so right for sure uh yeah so what if right you have a concept for
74:30 - 75:00 the book and you put it into AI the concept and AI can make the concept even better first and then from there AI can give like not write the entire book for you but like write uh a very detailed storyline for you okay now that's what we're doing with our software it gives a very detailed
75:00 - 75:30 story line and then you can give that very detailed storyline to a upwork writer pay them like 400 bucks 300 bucks and they can they'll write a 40 50 page fiction uh and then you can sell that on on Kindle for like 30 bucks 20 bucks and yeah have students making like 5K a month uh on the side and uh 10K a month
75:30 - 76:00 and you can just put out 10 bucks and you can start making money like very passively so it's a very interesting model wow mental bro mental interesting product man and obviously same exact thing like uh it's like freaking brooken record Facebook group um surely does coaching in the community and then obviously the community as well I'm curious are there any upsells on this part I think you talked about the software I would assume the
76:00 - 76:30 software is part of like the high ticket program you guys no no it's not no no so the webinar we sell people into $2,000 program and yeah it comes for the Facebook group as well 2,000 off of a webinar no salespeople right but then people that bought the $2,000 product we upsell them into a $10,000 uh uh more hand holding like accelerator program so for that we have
76:30 - 77:00 sdrs calling our buyers and asking what does Sr mean uh sales development reps so more professional term of like a Setter you know Setter is like what people use in our Market but like SDR is what the whole world uses so um yeah so it is and actually on our advertising we pretty much break even on the 2K product you know we make all our
77:00 - 77:30 farm money on the back end on the 10,000 sales yeah so for that it needs to be very efficient sales process you know so we've got like sales inhouse as well at our sales VP just like we started out with like an upsell rate of like 7% and now we upsell about uh 25 to 30% of our customers into a 10K product think about
77:30 - 78:00 that crazy bro crazy wow sales system must be crazy um wow and so today I think we got through a lot of all the offers right from Fitness Creator SM Creator Amazon FB Creator every Creator kendle Creator um all collectively bringing you 50 you said $50 million so so I think overall that is good man I think that was a lot a lot of stuff that
78:00 - 78:30 we covered there bro dude crazy else you wan bro it was a lot anything else that you want to plug or talk about bro yeah I mean if you guys have any questions about it like I I'm in that giving back phase as well people that want extra uh insights help if you have any questions hit me up on Instagram uh Mr AB dulio watch my YouTube channel uh I'm like giving a lot of sauce there uh go for free um so yeah enjoy enjoy the
78:30 - 79:00 content and yeah would love it if you guys subscribe to the channel well hell yeah guys Link in description and also Link in description is the school group where you guys can get so much so much access on how to actually go about this model that Abdul has smashed his career with all right guys thanks peace peace out cut it there