How To Start A Podcast On YouTube (Complete YouTube Podcast Tutorial!)

Summary

Highlights

• Creating a YouTube podcast is a straightforward process with just four steps. 🎯
• A unique, simple, and easy-to-spell title is crucial for discoverability. 🔍
• Use AI tools like ChatGPT to brainstorm podcast names if you’re stuck. 🤖
• Craft a detailed, engaging description to captivate potential listeners. ✨
• Choose strong thumbnail designs - they’re key to grabbing attention among other podcasts. 🖼️
• High-quality audio from a good microphone is critical; viewers won’t tolerate poor sound quality. 🔊
• Videos recorded directly to a hard drive save time on transfers and syncing. ⏱️
• For remote podcasts, tools like Squadcast and Riverside ensure each host’s audio quality. 🎧
• Having lighting and visual quality can make a significant difference in viewer engagement. 💡
• When launching, having multiple episodes ensures a better chance of audience retention. 🔄

Key Takeaways

• Podcasting on YouTube is easier than you think - just 4 simple steps! 🎙️
• Start planning with a unique title and a clear description to attract your niche audience. 📝
• Quality matters! Invest in a good microphone and camera for clear audio and video. 🎥
• Descript and Squadcast make recording and editing a breeze, especially for remote hosts. 💻
• Don’t forget to have at least 3 episodes ready at launch to hook your audience. 📅
• Expand your reach beyond YouTube by also hosting on other platforms like Spotify or Apple Podcasts. 🌍

Overview

Chapters

• 00:00 - 01:00: Introduction This chapter provides an introduction to starting a podcast on YouTube. It promises to cover everything from setting up your podcast to uploading it on YouTube. The chapter outlines the simplicity of adding a podcast to YouTube, describing it as a four-step process. It begins with planning the podcast, including naming and describing it. Additionally, it covers the necessary gear which might already be available to the creator. The chapter will also guide through planning, recording, and editing the podcast.
• 01:00 - 04:00: Podcast Planning The chapter provides a guide for planning a podcast launch, specifically focusing on publishing the first episodes on YouTube. It advises listeners to pay attention to vital components such as the title, a description, and a thumbnail to effectively reach their audience. The chapter suggests staying tuned till the end for a crucial tip that could help in reaching up to 90% more potential audience, emphasizing its importance. Additionally, the chapter draws on the experience of the author, who is both a podcast host and a consultant.
• 04:00 - 06:00: Podcast Cover Art The chapter discusses the initial steps in creating a podcast, emphasizing the importance of identifying and understanding the target audience. Unlike YouTube thumbnails, podcast cover art requires a different approach, especially on platforms like YouTube. The core message is to focus on who the intended listeners are before diving into technical aspects like gear. Podcasts offer the advantage of connecting with niche audiences that are often overlooked by mainstream media, thus highlighting the importance of audience research and understanding.
• 06:00 - 10:00: Equipment and Software The chapter 'Equipment and Software' discusses the importance of choosing a suitable title for your podcast. Emphasizing simplicity, the advice given is to make the title easy to pronounce and spell. This ensures that listeners can easily search for the podcast or share it with others without confusion, especially when they are not looking at the screen. Avoid using overly clever or cutesy names that might be difficult for audiences to spell or remember.
• 10:00 - 13:00: Episode Planning and Uploading The chapter underscores the importance of choosing a simple and unique podcast title. It suggests avoiding complex spellings and advises against selecting a title already widely in use. A distinctive and easy-to-find podcast title ensures that recommendations lead potential listeners directly to your show, enhancing discoverability and audience growth.
• 13:00 - 18:00: Uploading to YouTube The chapter emphasizes the importance of keeping podcast names short and memorable, ideally between 3 to 4 words or 15 to 20 characters. It mentions that simpler names are easier to recommend and recall. The speaker shares that their main podcast is called 'The Six Ways,' partly chosen for its brevity and brand alignment with their website. It is suggested not to stress over naming, as AI tools like ChatGPT can assist in generating ideas.
• 18:00 - 20:00: Promoting and Sharing Podcast The chapter "Promoting and Sharing Podcast" emphasizes the importance of writing an effective description for your podcast. Similar to how a Netflix movie description helps viewers decide if they want to watch a movie, a podcast description helps listeners determine their interest. The chapter advises considering potential search terms your ideal audience might use on platforms like YouTube or podcast apps, and incorporating those into the description, especially if they aren't included in the podcast title.

How To Start A Podcast On YouTube (Complete YouTube Podcast Tutorial!) Transcription

• 00:00 - 00:30 this is how to start a podcast on YouTube we'll show you the easiest way to get started on YouTube podcasts covering everything from podcast setup all the way to upload so you can make the most of video podcasting on YouTube adding your podcast to YouTube is actually so simple the whole process is only four steps and happens on a single screen but before we do that I'm going to walk through planning your podcast how to name it how to describe it and more then we'll talk about the gear you need and it might be gear you already have laying around finally we'll walk through how to plan record edit and
• 00:30 - 01:00 publish your first episodes and if you've already got some of this figured out use the chapters down below to jump ahead to any section when you're ready and once your podcast is on YouTube there's one more step you're going to want to take and without it you could be missing out on 90% of your potential audience all right so stay till the end and we'll make sure to cover that before we wrap up as a host of two professional podcasts and a consultant for many others I often get asked what do you need to get a podcast on YouTube and you're going to need a title a description and then a thumbnail
• 01:00 - 01:30 although not a thumbnail in the way we think about them on YouTube it's actually slightly different for a podcast on YouTube and it's really good to figure this stuff out before you start thinking about gear or anything else that you might need so the First Essential step for any podcast is to think about who is your audience who do you want to listen to your show after it gets published one of the best things about podcasts is you can reach really small Niche audiences that aren't being served by mass media so figure out exactly who they are and what you're
• 01:30 - 02:00 going to talk about with them next you need a title for your podcast what are you going to call it the best advice I can give you is to not overthink it and that's coming from somebody who overthinks almost everything however there are some key things you want to consider when titling your podcast first make it easy to pronounce and spell so sometimes people will be listening to your podcast even if it's on YouTube without looking at the screen and if you send them somewhere for something related to the podcast or later they tell a friend about the podcast and they want to search for it you want to make sure you don't have any cutesy clever
• 02:00 - 02:30 spelling or anything that's really difficult to spell so this is one of those cases where simple is really important you also want it to be unique don't choose the exact same podcast title that tons of other podcasts out there already have look for something that nobody is using this again is going to be really important if somebody recommends your podcast and the person who gets the recommendation can't find it in search because they don't know which show they were actually talking about according to Spotify the average podcast title on their hosting service
• 02:30 - 03:00 is 3 to four words or about 15 to 20 characters short names are easier to remember and recommend so that's a really good reason to keep it tight and the podcast does not have to have the or podcast in the title my main podcast is actually called the six ways and part of the reason I named it that was because the sixways docomo now if you're struggling with names don't be afraid to use an AI tool like chat GPT to give you some ideas
• 03:00 - 03:30 next you'll need to write a description or a summary as it's called on sun platforms you know how if you go to Netflix and a movie pops up you'll read the description there to see whether or not you want to watch it this is the same thing for your podcast helps people decide whether or not the podcast might be something they are interested in or not think about what your ideal audience member might search for on YouTube or in a podcasting app and include those words or phrases in your description especially if they're not in the title of the podcast for example my podcast is
• 03:30 - 04:00 for entrepreneurs but that is not in the title so my description absolutely talks about entrepreneurship next make sure to include who the podcast is for so who the audience is why they should listen and what they'll get by listening and if applicable you want to make sure to talk about why you are qualified to be the host of that podcast now you do not have to be an expert to be a host of a podcast you could just be really passionate about the topic so don't feel like you have to have a PhD in whatever it might be in order to host the podcast
• 04:00 - 04:30 but any Authority or credibility you do have should be included in your description now for the writers YouTube will give you up to 5,000 characters that you can use for your podcast description but you want it to be short enough so somebody will take the time to read it a lot of times three to four sentences is all you need but you could have a couple of short paragraphs if you had important things to say and the last thing you need to get your podcast going is your cover art or thumbnail if you want to call it that now here on YouTube thumbnails are these wide re angles
• 04:30 - 05:00 right but for a podcast it's actually Square generally they're designed at 3,000 by 3000 pixels although the minimum is, 1400 by, 1400 but I always error on the side of too big because you just want the resolution to be as high as possible everywhere you go now important thing to remember about your thumbnail it should have the title on it and then maybe one image but not too much else in search results especially on a mobile phone the thumbnail is going to show up very very small and so it will have Z zero impact at all if you
• 05:00 - 05:30 can't even see what it is so if you want to get an idea for this open the YouTube app search for podcasts and just look and see what the thumbnails look like on the side and you'll know how tiny this thumbnail will actually show up tools like canva have templates as a starting point for creating your podcast cover design so you don't necessarily have to hire a graphic designer to do it in fact as of this recording when I looked canva had over a thousand different podcast cover art templates to choose from all right we know what your podcast is going
• 05:30 - 06:00 to be what the cover art is going to look like let's talk about gear if you've already got a computer to record your podcast onto then you're only going to need two essential pieces of gear first a microphone audio quality for podcast is really important because it's important that they can obviously hear what you have to say but also if your audio is echoey or muddy or too quiet people will not sit through that there's so much content out in the world now they'll just go find something else to listen to or watch now we've put
• 06:00 - 06:30 together a video of our top three podcast microphones for beginners linked up on the screen right now or in the description of this video If you're looking for a recommendation the second thing you'll need is of course a camera now the easiest thing to do is use a webcam that you already have now if you have a computer with a built-in webcam those tend to not be very good so unless you happen to have the one computer in the world with a really high quality webcam I do recommend using something external uh all it has to do is have at least 1080p resolution I have been using
• 06:30 - 07:00 this LogiTech C920 for I don't know how many years that I used for my podcast among other things so it doesn't have to be fancy or high-tech the best part about using a webcam that's already connected to your computer is when you're done recording your podcast the files are already there you don't have to transfer them over or anything like that now you will need software to record into and we will talk about that here momentarily another option would be to use the camera that's built into your smartphone to record to that in fact if you can connect it directly to your computer you can still record directly
• 07:00 - 07:30 to your hard drive but even if you can't you can still record directly to the phone either way make sure to turn on do not disturb so your recording doesn't get interrupted one thing you will definitely need though is a way to Mount Your tripod or Mount your phone onto a tripod or something because already just in this short period of time I may be out of shape but my arm is getting really tired holding my phone up so you're not going to want to do it for a 15 to 30 Minute Podcast episode one important note if you are recording that's say the video to your phone and
• 07:30 - 08:00 the audio to your computer or some other device you will have to sync up the audio and video later with this you know software that we have today it's actually relatively easy to do but it is an extra step so if you can record both the audio and the video to the same Source that's always a better option to save time later on finally if you have an external camera like a DSLR or some other kind of camera that you record video on that shoots at least 1080p you can use that to record your podcast as well again ideally your audio and your video are going to the the same source
• 08:00 - 08:30 so if your camera is recording to your computer try and record your audio the same place if your video is going right into the camera or on an SD card then try and connect the microphone to the camera so you don't have to sync them up later on now I told you all you really need in addition to the computer record on is the camera and the microphone however you might want some lights the beauty of having lights is you want a nice clear picture for people who are watching your podcast on YouTube if it's a dark room and they can't see you anyway it might as well be an audio podcast with no video if you want a
• 08:30 - 09:00 lighting recommendation check the description below this video but I also encourage you just to set up in front of a window natural daylight is often as good or even better than artificial lighting you just have to make sure to time it out so that it's maybe on a nice overcast day so you get even light you certainly can't record it late at night if you're using a window for light next let's talk about the software that you'll need the good news is software has gotten so easy to use and affordable and in some cases free that it's really easy to get started if
• 09:00 - 09:30 you are recording a solo podcast so just one person talking into the microphone and the camera then we love recording right into descript descript is great for editing as well but you can record directly into descript and when you're done it's already there and then if you're editing into script as well you can use their incredible feature where you just edit the text or the transcript of what you said and it will edit the audio and video to match of course try the free version of the script first to see if you like it now if you're planning to have more than one person on the podcast either because you're going
• 09:30 - 10:00 to be interviewing guests or you have a co-host and they are in a different location than you then you're going to want special software that will actually record the audio and the video on both ends so for example if you were my co-host and I was here and you were wherever you record you could use a tool that would record your video and audio to your local hard drive mine would record my video and audio to my local hard drive and then they'd both get synced up in the cloud the reason this is so amazing is because otherwise if you're just recording traditionally like
• 10:00 - 10:30 with a zoom call and I was recording on my end your video and audio would get compressed perhaps distorted or glitched depending on how strong your internet signal was how fast it was and how often it might have buffered or dropped out so if you're recording remotely with somebody else for the highest quality recording we recommend using a tool like streamyard riverside. FM or the script actually now includes squadcast which does the same thing so lots of options there we'll link to all of them down below all right let's talk about editing your podcast if you have an editing tool
• 10:30 - 11:00 that you already love for video by all means use that no need to learn anything new but if you don't I can't recommend the descript squadcast combo enough not only can you do the remote recording but I edit all of my podcast in descript and it's super fast has all the tools I need so we've planned out your podcast we've looked at gear that you'll need and then maybe some that you'll want now let's talk about how to plan your actual episodes so that you have a show that people can't wait to listen to or watch plus the way I like to do it cuts way
• 11:00 - 11:30 down on editing time my first recommendation before you record a single second is brainstorm 20 episode ideas for your new show now I say this with nothing but love but a successful podcast could easily go over a 100 episodes and if you can't come up with 20 episode ideas before you start you're going to have a hard time making it to 100 don't worry about using AI or chat GPT or something to cheat and help you get some other ideas in fact it's not cheating I strongly enourage you to do that you just want to know that you're
• 11:30 - 12:00 going to have plenty to talk about before you get started now in a perfect world your episode ideas and titles will be topics or questions that people are searching for so we encourage you to use websites like answerthepublic.com or a tool like tube buddy that we love for researching what you're going to talk about as well as what you're going to title the episodes because if your episode can get picked up and search and then come up high in the rankings on YouTube or in Google you're going to get way more eyeballs and ears on your
• 12:00 - 12:30 episodes and before you actually announce that your podcast is live anywhere I strongly encourage you to have at least three episodes uploaded and ready to go this achieves two things the first one is it'll give you an idea of how the episode will flow around a few different topics sometimes if you only record one and it goes fine then you run into some sort of trouble with the second one so three is a nice number but more importantly two you announce to the world here's my new podcast and they go there and there's one episode and the topic doesn't click with them they're gone and they're not going to come back next week when you ask again but if they
• 12:30 - 13:00 show up and there's three episodes and at least one of them sounds interesting to them then they'll check it out if they enjoy that they'll listen to another one and I always say that bingers are buyers but binging applies to a lot of things if you have three episodes out in your first week and somebody loves all three of them they are going to follow they're going to subscribe and they're going to tell their friends about it one episode is often not enough to get somebody to fall in love with your podcast so that's another great reason to have more than one on launch day all right now it's time to upload and publish your new podcast now if you've already created a
• 13:00 - 13:30 YouTube channel you're ready for the next step if you haven't we've included a tutorial about how to create a YouTube channel in the description below this video so we're going to go to youtube.com to start and I'm going to click on my profile picture here on the upper right and click on YouTube Studio as a shortcut you can also go to studio. youtube.com then in the upper right corner we're going to click this create button and then new podcast so in this popup you've got a few options at the bottom you can submit an RSS feed and what this does is if you have your podcast as an audio podcast on another
• 13:30 - 14:00 host you can have them automatically added to YouTube however this is not what we recommend because basically what it'll do is it'll put the audio from your podcast on YouTube with just a static image and no video which is not a great YouTube experience the middle option is to set an existing playlist as a podcast because podcasts on YouTube are playlists but we're creating a new one so we're going to use this first option create a new podcast so I click on that and again here is the screen we showed you at the the beginning with basically the four things that you need
• 14:00 - 14:30 first up is you're going to need your title so I'm just going to use my podcast as an example it's called the six ways with Jerry Potter I'll drop that in there you have up to 150 characters here to use for your title next up you're going to paste your description that you wrote or if you haven't written yet you can type it out as you're in here live for a few tips on how to do that make sure to go back to the beginning of this video where we told you exactly what should go inside of your description next is visibility do you want this to be public private or unlisted now if you want this to be found
• 14:30 - 15:00 obviously you're going to want it to be public if it's not ready yet you just want to get it up and see what it looks like yourself then you can certainly choose that private option and then finally your thumbnail so a square picture that represents your podcast so go ahead and add the cover art that you created and there's mine and so we're going to hit that create button and publish it so now here is the screen for the podcast but of course there's no content here so the next thing you would do is you would add videos so if I click the blue button in the center here it's going to give me an option to
• 15:00 - 15:30 choose existing videos or to upload new videos if you've already got videos on your channel that you want to be part of your podcast you'd of course choose that section second option but I want to go through the upload new videos process just to show you the important settings for podcasts once your video uploads you'll land on this screen here where we put in all of the details so the first thing you're going to put in is the title of your Episode by default it will show what the name of your file was that you uploaded if you need to change it you change it right here remember this
• 15:30 - 16:00 is where you want to title it something that people are searching for if you have something that makes sense with the episode next is the description so this is where you can enter up to 5,000 characters to tell people all about it if you've ever heard about podcast show notes this is where that would go so you might want to tell people about the episode where they can get more information links to information about your guest anything else that would go in those spots at a minimum I would write two sentences so that the description at least give somebody skimming the an idea of what the episode
• 16:00 - 16:30 is going to be about so again you could add as much as you need there including links and other things like that next up is the thumbnail and after your video processes you'll be able to choose a thumbnail based on a few things that YouTube recommends here but the thumbnail is so important because it's what makes people decide whether or not they're going to click on the episode if it gets recommended to them on YouTube so I always create a custom thumbnail so I'll just grab that off my hard drive and upload it right there now notice earlier we talked about thumbnails for
• 16:30 - 17:00 podcasts overall those are squares but these thumbnails are for the video part on YouTube for each episode and they are wide or landscape next below that you're going to choose the playlist now again on YouTube podcasts are playlists so you have to put it on a playlist that's how YouTube knows it's part of your podcast so by default because we just created this podcast it should be pre-selected here but if I click this drop down you'll see all the different playlists on my channel and so you can see these ones here have
• 17:00 - 17:30 a designated podcast so this one that says the six ways I think is actually my main podcast this is the one we just created for this tutorial but you get the idea now below of course YouTube videos have tons of other settings and we've got lots of videos here on the Primal video Channel about how to upload and optimize properly a very popular thing to do in podcasts is to say hey if you like that episode you might also like this episode and so the way we can make that even better on YouTube is by using the end screen feature so during the last 20 seconds of your podcast
• 17:30 - 18:00 episode you can actually recommend one or two other episodes and then actually have them linked up directly on the screen which makes for a really great user experience then they can go right through and listen or watch on your next episode now there's one more important thing to know to make sure you don't miss out on 90% of your potential audience that I promise we'd cover right before we get to that though I want to show you how to share your podcast on YouTube so that you can promote it so back here in YouTube Studio I'm on the content content tab here and then up at the top I'm going to click podcast you
• 18:00 - 18:30 will not see this until you create your podcast but once it's there I can click on podcasts here is my main podcast the public one I can click these three dots here where it says options get sharable link and that will copy the link to share the whole podcast wherever I want now back to the main content tab on the videos tab here if I want to share a specific episode I find the episode that I want to share so let's find the one with Justin Brown from Primal video I click again the three dots get sharable link same thing it'll copy it to the clipboard uploading your podcast to
• 18:30 - 19:00 YouTube the way we did today could be missing out on up to 90% of your potential audience because this is going to put your podcast on YouTube which is great YouTube's gigantic as well as in the YouTube music app but it will not put it into Spotify Apple podcasts or all the other popular podcast apps that people listen to audio podcasts on so if you want that you're going to need to also upload your podcast to a separate podcasting host if you've already got one you should be all set but otherwise
• 19:00 - 19:30 for maximum distribution you'll want to find one of those and we've included some links to help you with that down below in the description of this video the world of podcasting is amazing and is only getting bigger so to help you out two more videos linked on screen you might find helpful one is how to turn your YouTube videos into shorts and another one about how to edit in Des script which is applicable for podcasts and videos there's also a link to my channel if you want to join me over there and subscribe I do all kinds of content around content marketing for entrepreneurs including podcasts YouTube
• 19:30 - 20:00 Facebook Instagram and more and as always there's a ton of resources in the description of this video down below so check those out for more help and I'll see you in the next video