Real Estate SEO: How to Rank in 2024

Summary

Real estate in Miami, Florida is booming, making it extremely competitive for agents and brokerages. While there's significant demand, traditional SEO strategies often fall short due to competition from major platforms like Zillow and Realtor. The key to success is understanding how potential clients search for services and adapting strategies accordingly. Emphasizing local SEO, targeted keyword strategies, and leveraging Google's Local Services Ads (LSAs) can provide real estate businesses with an edge in a saturated market.

Highlights

• The real estate market in Miami, Florida, is highly competitive, with major websites dominating search results. 🌆
• Traditional SEO isn't effective for real estate; Zillow and others have the market cornered. 📉
• Local SEO and Google's LSAs provide a way to compete by focusing on local keywords. 🗺️
• Creating content around neighborhoods, such as best schools and safety stats, can attract potential buyers. 🏫
• Using LSAs with local ads can lead to acquiring more leads and phone calls. 📞

Key Takeaways

• Miami's real estate market is incredibly competitive, dominated by major platforms like Zillow. 🏠
• Traditional SEO tactics may not yield desired results due to high competition. 🚫
• Local SEO and LSAs are effective strategies for standing out in the market. 📈
• Leveraging specific local keywords can improve visibility and conversions. 🔍
• Adjusting strategies based on Google’s display preferences is crucial for success. 💡

Overview

Real estate in Miami, and by extension Florida, is an incredibly hot market, attracting scores of agents due to its demand and rising prices. In this competitive environment, traditional SEO strategies often don't suffice, as major platforms like Zillow, Realtor, and Redfin dominate the search engine results for property-related queries. Navigating such a market requires a smart, localized approach to SEO that emphasizes understanding consumer behavior and search patterns.

Ryan Stewart emphasizes that real estate professionals should pivot from outdated SEO tactics to embrace strategies tailored to local markets. This means opting for keyword strategies that target local neighborhoods or specific buyer needs, as well as leveraging Google’s Local Services Ads to gain visibility. By aligning SEO efforts with what Google and consumers want to see, agents can increase their chances of being found by potential clients in their area.

Additionally, creating informational content that is useful to potential buyers—like guides on schools, safety, or amenities—can also set real estate websites apart. This approach not only enhances SEO but also provides valuable insight for prospective buyers. The key takeaway is understanding that both Google and consumers prioritize local relevance and useful information, making them critical pillars of successful real estate digital marketing.

Chapters

• 00:00 - 03:00: Introduction to Real Estate SEO The 'Introduction to Real Estate SEO' chapter highlights the significant demand and popularity of the real estate industry, particularly in Miami, South Florida. The narrator points out the abundance of real estate agents in this area and mentions the high cost of living due to soaring real estate prices, making South Florida the most expensive state to live in. This context sets the stage for the relevance and importance of SEO in such a competitive and booming real estate market.
• 03:00 - 06:00: Challenges in Real Estate SEO The chapter titled 'Challenges in Real Estate SEO' discusses the demand for real estate services and raises the question of whether SEO efforts directly lead to more houses being sold or more leads for real estate agents and brokerages. The transcript indicates that, based on experience and coaching, the answer is a resounding no, meaning SEO does not inherently result in increased sales or lead generation in the real estate sector.
• 06:00 - 09:00: Opportunities in Local SEO The chapter 'Opportunities in Local SEO' begins with a discussion about traditional SEO strategies, particularly in the context of real estate. It describes the typical process of trying to rank a real estate agent or brokerage's site by integrating property listings through MLS (Multiple Listing Service) to enhance online visibility. The narrative uses the example of a real estate agent operating in Miami who focuses on both commercial and residential properties. This process of online optimization is portrayed as cumbersome, underlining the challenges in adapting SEO strategies to meet local opportunities effectively.
• 09:00 - 12:00: Strategies for Real Estate SEO Real estate websites often struggle to rank higher than major platforms like Zillow or Realtor due to their authority. To combat this, agencies employ 'backdoor' strategies such as content marketing, focusing on less competitive keywords like ZIP codes or neighborhoods to gain traffic.
• 12:00 - 15:00: Importance of Understanding Market Nuances This chapter discusses the significance of understanding market intricacies, especially in real estate. The speaker emphasizes analyzing Google's search engine results pages (SERPs) to evaluate potential market verticals. The chapter also touches on the speaker's personal experience as a real estate investor and the importance of viewing their agency from a consumer's perspective, rather than solely focusing on real estate brokers and clients.
• 15:00 - 18:00: Local Service Ads and Cost Strategies The chapter discusses the shift in consumer behavior when searching for real estate services. It emphasizes the importance for agencies to focus on understanding client demand, profitability, and economics rather than just service demand. With more consumers using platforms like Redfin, Zillow, and Realtor directly to find real estate agents and save home listings, traditional searches on Google are bypassed, affecting demand dynamics for real estate-related services.
• 18:00 - 21:00: Content Marketing and Keyword Strategy This chapter focuses on the intersection of content marketing and keyword strategy, using Fort Lauderdale as a case study. It discusses the importance of keyword analysis in understanding search dynamics and forming marketing strategies. The chapter highlights a specific keyword being searched 1800 times per month, illustrating its potential value. It also describes analyzing search results to inform strategic decisions, noting the prevalence of paid ads and organic listings from major real estate sites such as Zillow, Realtor, Trulia, Redfin, and others.
• 21:00 - 24:00: Discussion on Real Estate SEO Practices The chapter discusses SEO practices in the real estate industry, emphasizing the challenges small businesses face when competing with major companies like homes.com, Remax, Rocket Homes, and Century 21. It highlights the limited potential for partnership with such companies, as they often have dedicated internal teams for link building and content marketing. The key takeaway is the skepticism regarding the effectiveness of traditional SEO strategies, such as link building and content creation, in generating significant revenue for clients, particularly local real estate brokerages in competitive markets.
• 24:00 - 27:00: Q&A Session on Real Estate SEO The chapter titled 'Q&A Session on Real Estate SEO' discusses the challenges of ranking in search engine results for the real estate industry, particularly with regard to rentals. The speaker notes that major platforms like apartments.com, Zillow, and Trulia dominate the top spots in search results, leaving little opportunity for individual clients to gain visibility. This highlights the competitive nature of real estate SEO and the difficulties small players face in achieving notable online presence against industry giants.
• 27:00 - 30:00: Concluding Thoughts and Program Promotion The chapter discusses the real estate market and advertising strategies in Los Solos, a neighborhood in downtown Fort Lauderdale. It highlights a change in marketing approaches, where condo buildings are going directly to consumers, bypassing agents. The chapter also notes the rarity of individual agents and brokerages gaining visibility in the area, which they achieve through paid advertisements, such as AdWords. The emphasis is on the changing dynamics of real estate advertising and promotion in Fort Lauderdale.

Real Estate SEO: How to Rank in 2024 Transcription

• 00:00 - 00:30 I want to talk about real estate because real estate is a niche is a vertical that there is tons of demand I am here in Miami Florida you can shake a tree and you can find 30 real estate agents within a 001 mile radius it's a very very big very popular industry here in Miami South Florida in general I mean real estate here has gone through the roof it's now officially the most expensive state to live in so cheers to that yall think y'all are dealing with inflation come to South Florida let me show you a whole different animal here anyways real estate a lot of people want to work with it because because they say
• 00:30 - 01:00 exactly what I just said I want to focus on working with real estate because there's a lot of real estate people there's a lot of real estate demand people are always going to buy houses that's cool that's one of the criteria that I would push you to look at in terms of the demand for that service for that industry Etc but the big question that you need to answer is does the result of my service for real estate agents and brokerages result in more houses sold result in more leads and when it comes to SEO the answer to that is resounding no I have worked with real estate clients I have coached dozens of
• 01:00 - 01:30 agencies and a lot of people are taking what I have here this traditional SEO strategy which is try and rank a real estate agent or brokerages site you know like let's say I own my wife actually has a real estate license she does some commercial stuff so let's say she has a you know agent an real estate agent brokerage is whatever she's here in Miami she wants to focus on selling commercial or even residential real estate so the process that a lot of people follow is they say okay well first of all we need to get the property listings on your website so you go through this whole pain in the ass process to get the MLS on somebody's
• 01:30 - 02:00 website cool that's great now they're going to rank right absolutely not why well because any sort of real estate search that you look for you're dominated by Zillow realtor Redfin homes. apartment. cot homes.com you name it you're completely beaten out by Authority so what a lot of agencies have tried to do is take a backdoor way into traffic when I say backdoor I mean like content marketing I mean looking at things like trying to rank for ZIP code right I'll show you that in a second trying to rank for things like neighborhood right okay so like if we can't rank for Miami homes for sale
• 02:00 - 02:30 maybe we can rank my neighborhood so what I want to do is go through these searches and just show you the actual serbs right because something that I look at all the time is the actual serps within Google to understand and dictate if this is a good vertical that we want to attack right so actually let me cover this problem here too the other problem that I want to talk about here too is that I actually invest in real estate so I'm kind of hyper into this industry and this space from a consumer side and I always look at my agency from the eyes of the consumer right not how is the real estate agenc and brok clients
• 02:30 - 03:00 looking at my agency but how are their potential clients looking in finding them because that's the problem that we need to solve for a lot of us are focused on the demand for our services when we really need to be looking at the demand profit viability economics of our clients in their services right so a lot of what's Happening Now is a lot of consumers are just going directly to redin Zillow realtor what have you because you can save homes you can contact real estate agents through it's a platform right they're bypassing Google in general so the demand is kind of waning and going around for any of those types of searches so what I want want to do is I want to take some of
• 03:00 - 03:30 these searches let's look at Fort Lauderdale again I'm in South Florida here Fort Lauderdale is another huge Market here so this is how a lot of you should be because really what I do is I look at a keyword-based analysis for what we're looking at here so this would be a big keyword here right this is getting searched for 1800 times per month pretty good search term right so let's look at what's happening in search because when we look at what's happening in search we can understand and back out a lot of strategies so what's the first thing that we see payer click ad second thing payer click ad their first organic listing Zillow realtor people also ask Trulia Redfin Moto coldwellbanker
• 03:30 - 04:00 homes.com Remax rocket homes Century 21 there is not a single local or small business that you would partner with look if you're going to go out there and partner with a realtor or homes.com you can jump off this right now cuz this is for you but you're probably not going to because they have their own internal teams and if they're looking for support it's probably around the link building or content marketing side right so what does this tell me this tells me no matter how many links you build no how much content you do no matter how much SEO you do you are never going to make a client money for this if you were working with a Fort Lauderdale based South Florida based realtor brokerage
• 04:00 - 04:30 they will never make money off of this search right and this is probably what they're coming you wanted to rank for but they don't know a lot of this cuz this isn't really what they do right and we'll come back to the cost per click after this okay well Ryan what about rentals let's take a look at rentals let's see what else we can get more ads sponsored listing apartments.com apartment in own the all three STS above the fold is owned by apartments.com Zillow Trulia realtor rent Cafe for rent apartment.com apartment finder you're starting to see the pattern here right there's not a single opportunity for you to get visibility for a client here okay
• 04:30 - 05:00 now what if we look at Los solos Los solos is a neighborhood right a neighborhood of Fort Ludo Los solos is one of the main strips in downtown Fort Lauderdale what do we see now we see ads coming from condo buildings right so again they're not working with agents they're just going direct consumer selling them here this is actually the first time that we've seen two actual individual you know agents brokerages here in Fort Lauderdale that are actually getting visibility but they're paying for that with adwards here right so he's basically and again from from a consumer point of view like I I don't
• 05:00 - 05:30 really fully understand this because I can just go to Zillow and see all this stuff this is kind of what blows my mind too and part of what we'll talk about is you flipping the script and helping your clients understand that they can spend all the money in the world that they want on this but it doesn't matter because consumers are not going to use this no matter how hard you try no matter how much traffic into your website people are still going to use real realtor they have accounts there like I again it's just makes no sense for me here so this is what this is it's really kind of a waste of money sending them to this landing page anyways we'll talk more about in a second property shark Zillow Zillow Zillow here's the
• 05:30 - 06:00 first one that we see here that's a true organic listing but look at how far down the fold is 1 2 3 4 5 6 78 so basically bottom of page one we get our first actual listing from organic that would be from like a client that you'd probably be partnering with and working with a realtor based in South Florida based in for Lao okay cool that's also very small search 2 6.65 click okay well what about zip code Ryan maybe if we drill them by ZIP code we can back door some more traffic let's take a look at that well we get more ads apartments.com Zillow trulo realtor again hot pads
• 06:00 - 06:30 we're not getting much here right so point I'm trying to get to is that all of these searches here right which would be the conversion intent high impact potential lead potential money-making keywords for a client are just kind of wiped out unless you're doing paid search which we'll talk about in a second now let's take a look at this one what about Fort laderdale real estate agents let's take a look at this right here what do we got wow this is interesting now we've got local service ads here that are tied directly to a person that's interesting and not a ton of reviews which tells me that there's not a ton of competition here for this
• 06:30 - 07:00 that's really big plus for us here we go down there's two ads here best agents top agents and wow look at this now we've got a true organic Maps pack right here right so two local placements here right and this kind of leads me into my big hit pitch for you here when it comes to doing real estate SEO right what you can try and do is you can try and jam a massive square peg into a tiny round hole taking people's money and constantly charging less and less and less trying to rank for these keywords Knowing damn well you're never going to get there Knowing damn well it's just going to create headaches with the clients Knowing damn well they're going
• 07:00 - 07:30 to turn out Knowing damn well you're going to spend all your time and energy trying to figure it out and you can't figure it out you can't beat it you cannot fight City Hall Google is telling us exactly what they want to do here what we need to do and what I want to push on top of you not just for Real Estate but for any vertical you're trying to work with is understanding what Google gives us right understanding the opportunities that Google gives us now the reason why this is also so important why does this m why is this so important and why is this so important because there are no Brands obviously you can have some local Brands if you're you know a if you've got like a big brokerage that's National yeah they can rank in here but like realtor Zillow all
• 07:30 - 08:00 those different types of businesses will never be in here right even when we scroll down here they're below the fold what does that tell us that tells us that people are actually looking for people with the searches and why does that matter because this is a high intent High conversion based keyword if somebody's looking for a local based realtor they want to call you they want to talk to you they want to potentially hire you right so the point I'm trying to make here is that whenever you're going through whatever vertical you're looking at you need to go through this process you need to understand how people are potentially find and I'm not talking about cuz if you just do traditional key research here like oh it a big keyword high cost per click High
• 08:00 - 08:30 competition a lot of us are looking at like the keyword difficulty here be like okay like that's that's not too bad I can I can I can do 52% i' I've ranked it more competitive before but it doesn't matter what this says this is a third party tool you're never going to beat this you're never going to you're never never never going to beat what Google is telling us here so the big strategy the big reveal here is to do a local SEO campaign tied in with local ads local lsas the reason why this is so impactful again is because this is one of the few opportunities that we actually have to get visibility for keyword searches that you're not competing against brands with so this is kind of like and the reason
• 08:30 - 09:00 why I figured this out too in all fairness was because we're working with a client who came to us to run his paper ads and when he came to us he was like yeah I'm running lsas in 10 different markets and it's going really well I like what do you mean you're running lsas he's like yeah local service ads you never run them I'm like yeah I've run them before but not for real estate I was like and then I went and I typed in like Fort Lauderdale homes for sale right cuz this technically is a local search but because it's not tied to a local business you're not getting local Maps pack stuff here so what he's been doing with a ton of success is he's been opening up satellite offices he's
• 09:00 - 09:30 getting real he's a real estate agent so he just goes and he leases you know in Fort Myers which costs him 400 bucks a month and office space he gets it verified and now he has an opportunity to get LSA set up in that region and also to rank organically in that region right when we look at this just looking at the number of reviews here I work in personal injury so sometimes you'll see 200 400 1,000 reviews it's really tough to move those people out but 43 reviews sitting in one of the most competitive real estate markets in the country with some of the most high value real estate this is Money in the Bank right if you can rank them here they are going to get
• 09:30 - 10:00 phone calls they are going to get leads they're going to be incredibly happy with you and this is not a huge effort to rank somebody here and to set up these lsas is one10 10% of the time and energy that it would take to try and do the traditional again setting up all those properties on their website that stuff doesn't matter right like stuff doesn't matter because the way that the market is shifted again is it's moved back to Consumers having the power like they can find their own properties but they still can't get the property without an agent and this guy was really smart because what he's doing is he knew this and he set up an offer and this is something you work with your clients too
• 10:00 - 10:30 he set up an offer that said okay you know I can't really compete with these other brokerages what I can compete on is the commission right so he's offering a flat fee like lowest commission possible or lowest fee possible to buyers so if you find him you find one of his agents their offer is you sign up with us we guarantee this is the lowest feed that you're going to get so he's crushing it by getting buyers in the door by running lsas and then signing new contract that gives him exclusive rights to either sell their home or buy their home and the guy is now again like I said got 10 locations across Texas and he's going to start just keep on replicating that and he's basically
• 10:30 - 11:00 printing leads in money and he said the same thing he's like look I tried to buy leads from Zillow I tried to buy leads from all these different places but they were garbage they were Tire kickers when we sign them to a person right now we have the ability to really kind of get up at the neck and just you know they're doing a lot of the self- selecting themselves they're actually coming to us with properties and being like yo like I don't need the whole rigma rule like I know the properties that I want you know I'm able to find them myself I don't need you to send me properties I just want you to help me closely so like here's a strategy that I would go with right again if you want to work with real estate you want to win at the local level for Agent B Bas keywords so anything that has real estate agent or
• 11:00 - 11:30 maybe broker in times a local area you want to do local SEO and you want to do lsas local service ads you don't know super easy to set up you don't need a adword certification or anything like that it's it's really point and click you basically just set them up as a real estate agent you just boost it's kind of a boosted post almost but within Google and then after that if you exhaust this or if you're looking for somebody's reallyit scale so this would be like offer one primary offer here offer one offer two would be AdWords so when we come back up here right this is really fun now this is when to start get really strategic this is what we call our
• 11:30 - 12:00 Blended search approach right so Fort leral real estate agents you can see it's low volume but high cost per click this first of all tells me that it's a valuable keyword right and the fact that be able to bypass all those Brands and get you right up here these don't run on cost per click by the way these run on cost per call so this cost per click data that we see here does not apply to this you're not paying per click you're paying per lead you're probably paying like 20 to 30 bucks per lead here right which is a lot less than you pay here but we can say okay if we're really working with somebody who's looking to scale right and go from 40 leads to 100
• 12:00 - 12:30 leads to 400 leads we're going to have to get all these keywords cuz this is not high volume enough right we can take a small real estate agent do 2500 bucks a month and help them dominate their local market and get you know 20 to 30 good signed leads per month but if they really want to scale if they have 50 100 500 agents they're going to have to go after these keywords but what you can see here 50 cents cost per click right the Arbitrage on that keyword is nuts so what I would do is I would do a blended search model I would say for anything local for any real estate based agent search we're going to dominate we're going to do local we're going to do local service ads then for brokers who
• 12:30 - 13:00 really want to scale what we're going to do is we're going to set up pay-per-click ad campaigns going after these more traditional keywords that are a low cost per click we're going to set up a landing page we're going to come up with a really good offer and we're going to get them to sign and convert that way so now you're able to get these keywords at like a entry price offer you know $2,500 to $5,000 per month depending on the market and then really hit a level of scale here by going after volume keywords that have a very low cost per click and then the final piece that I would do here is just traditional content marketing to get traction for any longtail search es with higher intense so I'm not talking about like
• 13:00 - 13:30 neighborhood based searches like you know Fort Lauderdale homes or like Fort Lauderdale waterfront homes cuz you're not going to beat those right water front cles so you'll also get a lot of Tire kickers with these right so you'll still see the Realtors and stuff here and this is always a fail safe to make sure that you're targeting the right keywords but what I would do is I would say Okay of these neighborhoods that we want to Target within the Fort Lauderdale area what are the high intent high quality Searchers instead of Tire kickers right because what you see a lot of stuff with this is this because you'll also hit the
• 13:30 - 14:00 head keyword and you get a lot of people that are just looking at pictures like oh this is so cool right instead what you want to be looking at would be like Fort Lauderdale neighborhoods with best schools so now we come back here and we can start to see a little bit more listicles right best neighborhoods for for a lot of extra space storage you can see they're taking it right so there's definitely a lot of opportunity here Lux Miami blog Dave this is a real estate one here right best private schools right all these different keywords that are again if somebody's circling the drain from a search point point of view right like if I'm looking to buy a house
• 14:00 - 14:30 I'm looking for best schools lowest crime best neighborhoods you know like neighborhoods with culde sacks I don't know stuff like that right and this says use data and what I would I would do is also I would use data so I put together like data driven based posts so if we go to like city data or something right here you can probably scrape data from these platforms and put together like really good listicles right so like and then you can do like a listicle of like top 10 safest neighborhood in Fort Lauderdale and then internally link then to a new page that would be like okay L solos Boulevard 33130 and then like all the data there about all their statistics right so now
• 14:30 - 15:00 you're starting to build out all supporting content that you can bring people in with and really start to spread that map super wide so that's my strategy basis so kayin asks would you target queries like real estate agents for the first-time home buyers yeah I mean so let's look at that right that to me would be much more of a modifier that probably wouldn't make much of a difference especially when we're talking about like in Miami right what you're going to want to do is you're just going to take these keywords and see what happens so you can see here that this is not triggering that local Maps pack
• 15:00 - 15:30 right I'm in Miami so let's look at Miami but there you go bang right here right so we got lsas and we've got the maps pack again here so the firsttime home buyers doesn't really matter but these are the other things that you can look at right maybe luxury would trigger yep luxury triggers that too that's a really good one so you can just keep doing this to see all the to just gather all the different keywords that these types of searches and queries are triggering for for you to build that out Stephen asks do you advise setting listings to no index on a client site it's a good question Stephen you know I actually want to look at Julie's realy
• 15:30 - 16:00 here she's somebody that I know crushes with she's like a kind of more of a solopreneur I wonder I don't do a lot of real estate SEO like I said so like I'm not as in touch with like the actual structure of the websites and what they should have on it so she has it looks like she has all the the neighborhoods up here or maybe she just has like Choice ones here what I would probably do like first of all like the technical challenges and like the amount of information that's needed I would probably build more like neighborhood based pages instead of like for rent or for sale like neighbor neighhood recommendation based Pages cuz like to
• 16:00 - 16:30 put all this stuff on here like you can see this is taking forever to load right and I just know that like people are not using this like people aren't coming here unless they've already come to your website and they're like seeing what you have for sale I would only put like exclusive listings on your website right which would be a reason for people to join and then two it would be like neighborhood recommendations and like I would do like long form guides for each neighborhood and you can think like neighborhood safeness like schools in the area like crime rates you know like mayor all that like City population all that different stuff right like
• 16:30 - 17:00 permitting process stuff like that so people can use that to discover like okay I want to look at these neighborhoods but like having all the stuff up here like I said it just kind of creates it creates a lot of challenges in terms of managing it right because then you have to deal with like you said like KN do I want to know indexes what do I do when they churn out like what happens to those pages like it's just a lot right and like I said people like this is a much worse experience than going to redin a realtor right so like the thought that a lot of people put these on here and I know this is the case cuz I do a lot of like free consults with real estate folks in Miami
• 17:00 - 17:30 cuz they're like like I said they you shake a tree here and there's a million of them that fall out they want help on this stuff and understandably so because people do use search engines overwhelmingly to try and find properties and this and that but like this is a much this is a subpar experience to red fin and Zillow like I use redin cuz I have an account there I have all my save properties I get email notifications like this to me is like working off the back end of the MLS which means it's slower right which means if I'm not getting the information at the realest time why even have this stuff and I know why because real estate agents like this is the thing like a lot
• 17:30 - 18:00 of companies have made a lot of money selling this to real estate agents like yeah well you know we'll build the MLS on your website so you can have it but it's like nobody's going there and like I know when you work with a real estate agent for example let's say they send you three homes they're sending you the MLS listing URL they're not sending you from their website which tells me that they're not even using it for their services so like I would probably maybe not no index them completely Stephen but just advise them like you don't really need it like I would instead build a website that's all about Realtors like I guess realy is good like Julie's realy so this is seems to be targeted pretty well but I would make all like to copy
• 18:00 - 18:30 all the language about servicing people not selling properties that there not like getting access to listings right so you can have your exclusive listings up there that only you own you could have your neighborhood guides that would like break down what like where you recommend people live for the type of clients that you want to track like if you're doing luxury you shouldn't have you know she said she's doing luxury realtor but like this is not a luxury property right so like what's the point like all this like it's just pointless so that would be my answer Stephen like I just build a different type of strategy and for all of you listening too like these are the types of things that are going to help you stand out when you come to somebody and everyone's pitching the same thing
• 18:30 - 19:00 they're like yeah like you need to have your listings and all this stuff it's like that costs a lot of time and money it's like that's not the answer you can set up a three-page website here that's all about being a real estate agent in Miami and we can write you in the mouse pack and get ads up we get you leads by the end of this week for significantly less so that's what I would say JY asked what is the typical radius needed for satellite locations I know it probably depends on density but what have been successful in your client's areas giving you the exact location is I would just do it based on city right so like if we look at like South Florida and we look at a map so if we look at South Florida here right like I would do based on and
• 19:00 - 19:30 again like your client should know this too like for example like Homestead is kind of the sticks down here like I wouldn't recommend Homestead for and most realtor is probably like I don't want to work there either but like when you just look at like pure size hiia overall Miami dur is a big one Coral Gables is a big one Hollywood Florida like it just depends how far up they want to go also too because it depends they're going to have to go do showings in person it's all going to depend based on kind of like area location how far they're willing to drive Etc but that would be something that I would just work out direct with your client I so like have a list of questions for them like how far are you willing to drive
• 19:30 - 20:00 cuz South Florida the traffic is nuts like it's nuts I wouldn't advise someone to be in Miami and like go up to Hollywood that's like an hour and a half in traffic every day so it should be based on first of all where they're willing to commute to and then second of all based on like home prices home value population density Etc Benji asked how do you price your paid ads offer interested to see how your fee changes between running lsas and other Google ads products great question Benji so our payperclick ads if we're doing traditional payperclick right so if we just go like Miami real state or sale for us to run these it's 2500 flat per
• 20:00 - 20:30 month this is for law firms 2500 flat per month and that's for allinclusive that's for all inclusive ad management if we're doing lsas we actually do these for free only if they sign up for SEO so we have this like package where it's like okay our goal is to rank you here but oh by the way we'll get you phone calls in the first week by setting up lsas so the reason why I don't push lsas is because they're very Hit or Miss it's a very new product from Google and we don't charge for it because it doesn't take a lot of energy to set this up it's literally like two click set up so we actually do LSA is for free if they sign up for SEO stepen asked what are some
• 20:30 - 21:00 strategies would you recommend for commercial or manufacturing real estate commercial real estate would probably be the same I'm not sure about manufacturing real estate I would probably put that as a subset of commercial so like if we just did like Miami commercial real estate agents near me it looks like we're still getting that here so it look actually looks like there's a lot less competition I do know also cuz my wife is commercial commercial is a lot less service than residential just for a lot of reasons but mainly because commercial takes a little bit of a different process to sell it and you kind of have to be in
• 21:00 - 21:30 with a brokerage before you break out on your own there's also like a lot more off-market deals and Commercial Etc so Aaron asked what's the successful case study of SE in the real estate category what were some possibilities from a metrics perspective so it's all the same Aon good question right like first of all if you haven't checked out our traffic projection tool check that out just Google SEO traffic projection tool you'll find it but we use that basically all we're looking at is we're looking at in saying what's the search demand in this market times an expected conversion rate it's pretty straightforward right so like when you work in a space in an industry you'll be able to dial in a lot
• 21:30 - 22:00 easier and better like I know in law for every 1,000 searches per month you know we can probably get if everything's like working properly we can get 300 visits those 300 visits would probably turn into like five phone calls call it right so we kind of know the math from working there you just I don't really work that much on real estate this is just a strategy that I want to pass on to you guys but this would be something that with experience and this is why I talk about so much inside the program right like it's so important to dive deep into these and get context on these industries like a lot of you guys when I do consults with you you're like yeah I think I want to do this because of this
• 22:00 - 22:30 and it's like okay cool how long have you been here for like s years okay like tell me the Nuance like what's the nuances that you can apply that you know to this industry so the math is simple eron right it's really just demand times expect conversions now of course expected conversion rate is going to be determined based on industry and market and that just comes from experience so in the beginning you know you can just kind of use standard conversion rates standard projection metrics in order to do that but like for example when I send a proposal to a law firm it like like let's say they're only in Fort Lauderdale right I us tell them that for every local market that they pay us for
• 22:30 - 23:00 right they can expect 20 to 40 phone calls per month within 3 to 6 months is usually what I tell them and that's based on experience Stephen asks real estate is more development private neighborhood based in Mexico do you have any I don't have anything outside of the state Stephen I apologize I don't I'm not really familiar with that process or development based stuff I would imagine it's probably a little bit more pre-construction so like in the states it's much more pre-construction based which means you know they're selling based on future stuff as opposed to existing but it's kind of the same process right like if you're an agent working with somebody right we're
• 23:00 - 23:30 selling them at the agent level not at the property level so the agent can then make those recommendations to buy walking them through preconstruction versus new builds versus development spaces versus Etc Martin asks what's the best way to get started in real estate Niche if you're new to this Market it's good question Martin I would say the best thing for me is always like I want to say get your first client and then just kind of work with them but getting your first client is what I'm trying to answer for you so like for me if you're really interested in doing this I would just go to some for free and be like hey look it you know my name is Martin I've
• 23:30 - 24:00 got 10 years of experience doing SEO I've got some really good strategies I'd love to share with you and by the way like I'm kind of new to the space so I'm happy to do it for you for 10% just like cover the hard cost something like that if you send 20 of those emails or messages on Instagram like you're going to get one that's like okay and then once you get one then that's it's your baby you just treat that like your own Stephen asked what back links would you recommend same thing as always you know we just use vendors to get backlinks for the most part we're not doing anything crazy single property websit Stephen I'll just answer this one too would be
• 24:00 - 24:30 that would be at the developer level not at the agent level so I probably wouldn't touch that that would probably be like a pre-construction project that wouldn't be an SEO play that would be much more of like a social old school sales networking also you're going to want to get other agents involved to make sure that they are President involved digital harb has asked for targeting location plus real estate agent keywords would you say that loading up trust-based content is pretty important AKA testimonials more video brand content thinking is pretty important okay good question so the answer I have to this is no because when we take one of our core searches here
• 24:30 - 25:00 this is what people are seeing so like reviews in Google 100% absolutely 1,000% reviews are going to be the most important thing but like for the most part like this is a click to call situation this is how I feel about all this stuff like testimonials are cool they they definitely don't hurt but like they are not as important of a marketing tool as people think right like content's great but like in this exact instance right like something I talk about a lot inside of our blueprint growth program is like your job is to get them conversions right like all that other stuff is fun it's cute but like if
• 25:00 - 25:30 it's not driving towards the main thing it should not be the main thing you shouldn't spend time doing it this is the fastest easiest way to get them leads that's all they care about so if you can bypass that right like that's great like I'm not going to tell people like I tell my lawyer clients all the time like if you want to create video create video cool that's great but I don't need it to get you more phone calls if you want to go on Tik Tok and create video please do it I highly encourage you do it it's only going to help you but it's not going to help me get you more leads because the consumer does not care in this instance the consumer is getting this these are their options right so they're getting these options they search for it they click
• 25:30 - 26:00 they call and then it's up to them right it's a sales process it's a conversation process so your job is pretty much done and that's why I recommend this and that's why like I'm glad you all are here because these are the type of strategies that I want to push on you all because it's about the main thing it's about making the money and like if it doesn't make the money then why are we doing it why are we going to spend our time doing something that doesn't make them more money Todd we use loganic for backlink vendors they're actually inside of our program you can hit them up inside of slack GBP for local is competitive for real estate what do you do to beat other GBP profiles have you experimented with click through manipulation and Maps results simulating calls clicks and driving directions I
• 26:00 - 26:30 have not I don't get down any of that stuff man that's all we don't teach that I don't coach that it's just nonsense and also too like I'm just G like my opinion on all that is that if I hire a company and they're doing that to my business I will show up to you and I will fight you because like you're potentially harming my business it's just like bottom of the bucket stuff I'm not picking on you you don't have a name your Anonymous here anyway so I'm not picking on you understand what people talking about online but here's what matters for GBP reviews Real reviews active VI that's by far in a way the most important two is going to be
• 26:30 - 27:00 getting the profile active right so like Q&A let me see if anyone here has any stuff here you know filling everything out here let's check out one that's probably more a little bit more filled out so they don't like updates these are all good right like just listed like this is all great this is why this gu one of the reasons why this guy is probably ranking first right so just do like the good thing about GBP why I like it so much is that like it's not rocket science here right like we don't have to like go above and beyond and do anything crazy like you just follow the process and then you do the traditional SEO stuff so the other big big thing will be like on website Authority and actually Tony just mentioned this too in the next
• 27:00 - 27:30 one Tony actually does Real Estate SEO so I'm glad he chimed in so I'm just going to read Tony's response here someone asked about listings being indexed yes they should not allowing indexing would be like selling blinders blenders but not actually allowing Google to crawl and index the product pages listings add important context so just tying that into the previous comment right like the context of the website is going to help you to build a like Google wants to see that you're a real active business like for law firms for example right like we have a checklist of pages that they have to have on their website practice area Pages location page is supporting blog content that supports their actual
• 27:30 - 28:00 practice area and demonstrates subject matter expertise so to Tony's point and I would default to Tony here because Tony does this stuff non-stop that's giving Google the supportting context and information to Showcase that this is a real active website so going back to Steven's question right in terms of no indexing these Pages the answer to that is now no do not no index those pages keep them on for supporting content however you know Tony will probably debate me on this but I still stand by the fact that like they're not helpful to me to like a consumer they're not helpful Pages like I've bought multiple properties now I've looked at probably 20,000 properties and Deals over the last 10 years and like I don't use them
• 28:00 - 28:30 because I also know as a consumer that like they're not the most up to date they're probably delayed they're slow like they don't have all the pictures they usually don't have all the context they're usually just pulling from the MLS anyway so you know I think if the client hasn't that's great they're not hurting the website right like but I just wouldn't focus on them from an SEO strategy again Tony does this stuff all the time so he'll probably debate me on that but that would just be my opinion on it Stephen asked I recall you mentioning a local guide type of website to generate real estate leads in old Webers article have you mentioned this strategy yeah it's still my YouTube
• 28:30 - 29:00 channel you can probably find it that was what I was talking about basically down here with the strategy in terms of content right like traditional content marketing to get traction for longtail searches with high intent and when I say high intent I don't mean like buy a house now I mean like from a customer's point of view when they're starting that process in terms of like where should I live that's kind of like the first question a real estate person asks when they're getting ready to buy something or move somewhere is like where location so if you instead of being like real estate in Midtown Miami real estate in Florida it would be One Step before that which would be schools crime rate
• 29:00 - 29:30 policies politics you know like for me I was actually looking at like code and stuff like that for for renovations cuz we renovate homes so like what does that process look like like is it a pain in the ass to get permit approved like all that type of information to me allows you to then go up and circumvent the Realtors and the stuff do you use vendors to Outsource local SEO work Josh we do not we have an in-house gentleman that we hired off of upw workk he's overseas but he works for us fulltime Benji asks for attorneys are the practice area Pages targeted to keywords like Atlanta personal injury or no yes absolutely all practice area pages are
• 29:30 - 30:00 tied to a practice area plus location and if they have multiple locations then we set up multiple practice area Pages for multiple locations plus a locations page that's like a splash page that lists out all of their locations so that are there any more questions if not this was a lot of fun and for all of you again watching on Facebook appreciate you tuning in and if you want to get access to ask questions in real time just make sure to join our blueprint build program and if you have any questions you can just drop a comment here and someone from our team will reach out with a link and again I appreciate all you and I'll give you the
• 30:00 - 30:30 rest of your day back have a great day take care [Music] everyone