The Ultimate Guide to Making $100,000 as a Detailer in 2025

Summary

Hudson Archer, a young and ambitious auto detailer, shares the secrets to reaching $100,000 months in the detailing industry by 2025. He guides other detailers through his strategic journey, which started with organic marketing methods and no advertising spend. In this detailed presentation, Hudson emphasizes the importance of leveraging SEO, building a strong team, and diversifying marketing efforts to scale a detailing business effectively. Through his program, Driven Elite, he mentors detailers across the country to surpass milestones they previously thought unattainable.

Highlights

• Hudson encourages detailers to aim for $100,000 monthly through strategic operations. 💰
• The video advocates the transition from solo operations to implementing structured team systems. 🔄
• He shares personal anecdotes about market dominance and overcoming competition. 🏆
• Hudson discusses leveraging technology and personal relationships in growing a business. 🤝
• The session includes validations from successful students implementing Hudson's methods. ✔️

Key Takeaways

• Organic marketing can effectively replace expensive ad campaigns if executed well. 🌐
• Building a strong team is crucial for expanding from a solo operation to a scalable business. 👥
• The summer season is vital for mobile detailers, making up the bulk of annual income. ☀️
• Continuous learning and mentorship can propel your business to new heights. 📚
• Omnipresent marketing (Google, Facebook, Instagram) results in higher customer reach. 📈

Overview

Hudson Archer is a youthful entrepreneur redefining the auto detailing industry. He shares his pathway to hitting $100,000 months by leveraging SEO and organic means from when he first began at 16. His ambition and drive are embodied in this presentation, which offers insight into achieving such a remarkable financial milestone.

The video transitions through various growth stages of Hudson’s business model, highlighting the power of creative marketing, expanding networks, and installing automation. His hands-on approach in his program, Driven Elite, provides detailers the guidance needed to reach unprecedented financial success.

Success stories from Driven Elite participants emphasize the real-world impact of Hudson’s strategies. These narratives illustrate how embracing his methods can lead to overcoming market competition and achieving substantial income goals. His mentorship fuels a community of detailers striving to become industry leaders.

Chapters

• 00:00 - 00:30: Intro and Overview The chapter titled 'Intro and Overview' is aimed at auto detailers who want to excel and increase their earnings during the summer. It discusses various income levels detailers might be at, starting from those earning $3,000 to $5,000 and aiming for their first $10,000 month, to operators earning $10,000 to $15,000 per month who are looking to expand by hiring employees or getting an additional van. It also addresses those who are making between $30,000 to $40,000 per month with established teams and automated processes, but are seeking ways to reach even higher financial goals.
• 00:30 - 01:00: Introduction and Target Audience This chapter introduces the target audience as those interested in reaching high revenue milestones, specifically mentioning $100,000 months and a million-dollar annual revenue. The speaker aims to share strategies used from when they were 16 years old to earn $10,000 per month through organic marketing and SEO, up to their current earnings of $40,000 a month at nearly 19 years old. The chapter sets the stage for detailed strategic insights.
• 01:00 - 01:30: Mentorship and Success Strategies The chapter discusses strategies for achieving success, focusing on the personal goals of transitioning a business model to achieve a financial milestone. The narrator plans to move from a semi-autonomous setup into a full-fledged shop to reach $100,000 in monthly revenue, aspiring to achieve a million annually. The narrator is currently gaining insights by shadowing a successful entrepreneur whose shop and mobile van generate $120,000 monthly. This experience is highlighted as a key learning opportunity to explore successful strategies.
• 01:30 - 02:00: Business Challenges and Strategies In this chapter titled 'Business Challenges and Strategies,' the discussion focuses on transitioning from a hustler to a true business owner through the mobile detailing industry. The narrator shares a breakdown of their current problems and the strategies that have been implemented to achieve success. These insights aim to help others replicate the narrator's success by understanding both the successes and current bottlenecks faced in their business journey.
• 02:00 - 02:30: Community and Support System In this chapter titled 'Community and Support System', the focus is on addressing the difficulties faced by the speaker in their detailing business. Brandon provides specific solutions to current bottlenecks within the business. The chapter offers insights into a two-hour live call from a paid community, packed with valuable content enabling the audience to learn and progress more efficiently by avoiding similar challenges.
• 02:30 - 03:00: Success Stories and Testimonials The chapter titled 'Success Stories and Testimonials' features a live conversation hosted within Driven Elite by an expert named Brandon Waltz. In this chapter, Brandon shares his insights and solutions to common problems faced in the mobile detailing industry. The chapter provides valued strategies to help business owners thrive, emphasizing the importance of standing out and potentially warning against the risk of losing clients to new competitors who might capture a large share of the market. Although the content is highly valuable and comparable to premium consultancy sessions, it is freely shared with the audience as part of an initiative to support their success during the summer season.
• 03:00 - 04:00: Marketing and Ad Strategies The chapter titled 'Marketing and Ad Strategies' focuses on the real-life account of the narrator, who effectively used specific marketing tactics to dominate the local market, even putting competitors out of business. By closely monitoring traffic from various sources such as their business, website, and ads, the narrator and their marketing team successfully implemented these strategies. The chapter aims to convey how powerful these tactics can be when applied thoroughly, highlighting the potential repercussions for competitors who don't adapt quickly enough.
• 04:00 - 05:00: Hiring and Team Management In this chapter titled "Hiring and Team Management," the discussion revolves around observing a competitor's decline due to ineffective strategies. It emphasizes the importance of proactive planning and positioning well before critical business phases, such as summer, to avoid failure. The chapter advises not to wait until it's too late to implement necessary strategies for success, highlighting the significance of early action in team management and operational positioning.
• 05:00 - 06:00: Summary and Call to Action The chapter is centered around the concept of scaling up your business to become a leader in your industry. It emphasizes the significance of striving to be among the top percentage of detailers in the field — the top 20%, 10%, or even 1% — to capture the majority of the benefits and results. The call to action is a motivational challenge for the audience to assess their willingness to become top earners. The chapter also sets the stage for upcoming examples of successful business scaling.
• 06:00 - 07:00: Exclusive Content for Elite Members In this chapter titled 'Exclusive Content for Elite Members', the focus is on showcasing success stories of detailers who have thrived in different environments, whether small towns or larger cities. The chapter draws on the experiences of detailers like Bruce, who managed to increase his income from $4,000 to $15,000 per month despite the limitations of living in a small town. Similarly, it highlights Vincent, who navigated a competitive environment in a larger city to earn $35,000 per month. The content aims to guide readers on the steps necessary to achieve similar success, regardless of their location or market conditions.
• 07:00 - 08:00: In-depth Training and Implementation The chapter titled 'In-depth Training and Implementation' focuses on providing tailored playbooks suited to different positions to help individuals excel in their fields. Hudson aims to offer systems that help scale and successful outcomes, emphasizing that his approach isn't about promoting a paid program but rather demonstrating value through freely available information. The goal is to enable success and persuade readers of his expertise, leading them to consider the value of his paid offerings based on the free value they receive.
• 08:00 - 09:00: Mindset and Growth The chapter titled 'Mindset and Growth' emphasizes the importance of actively engaging with the content to derive value. The speaker outlines their vision of providing valuable insights that can help the audience build blueprints and business plans. However, they stress that the real benefit comes only to those who are willing to take notes, figure out what needs to be done, and systematically implement and test these strategies. There is a candid acknowledgment that the video is not for passive listeners, and those who aren't prepared to engage fully should consider leaving, despite the potential negative impact on engagement metrics.

The Ultimate Guide to Making $100,000 as a Detailer in 2025 Transcription

• 00:00 - 00:30 If you're a detailer who's looking to absolutely crush it this summer, this video is for you. Whether you're making between three and $5,000 per month and you're trying to cross into that threshold of your first $10,000 month and a full-time income, maybe you're a detailer who's already established as a solo operator making between 10 and 15K per month and you're looking to scale up, get employees, get a second van. Or maybe you're like me who's making between 30 and 40k per month with multiple vans with a crew with automations in place, but you're struggling to get to that next level
• 00:30 - 01:00 crossing into $100,000 months and a million dollar a year in revenue. This video is for you, whether you fit either of those three categories. Now, the reason why this video is for you is because I'm going to be walking you through the exact strategies that I used when I was 16 years old to make $10,000 per month without spending anything on ads. strictly running organic marketing through my website and SEO. And I'm going to walk you through the exact strategies that I've used to get from there at 16 years old to now almost 19 years old, making $40,000 a month on
• 01:00 - 01:30 semi-autopilot with Cruise. And now my next focus is going to be on crossing my first $100,000 month and making a million in annual revenue. And I'm going to do that by transitioning into a shop. And I'm currently in my friend Brandon Waltz's shop here in Charleston, South Carolina. I've been shadowing him for the last week because his shop and mobile van does $120,000 per month. And what we're going to be getting into this video and what you can expect are the exact strategies
• 01:30 - 02:00 that you need to replicate my success and start moving in the direction of a business that is going to change your life so you can transition away from just being a hustler and becoming a true business owner through the industry of mobile detailing. What we're going to be getting into is a full breakdown of my current problems alongside what I've used and the strategies that I've used to get to where I'm at right now, but also my current problems and bottlenecks so you can understand a better method on how to replicate my success and how to
• 02:00 - 02:30 avoid some of the pitfalls I'm currently facing. and you're going to get a full breakdown of the exact solutions that Brandon has for me inside my detailing business with its current bottlenecks so that you can progress through them faster than even I have. We're going to be going through a full 2-hour live call and you can see that there's so much value packed in this video because you can see how long it is. We're going to be going through that full two-hour live call that I did inside my paid community
• 02:30 - 03:00 inside Driven Elite that I'm going to be giving to you for free. That live call is my conversation with Brandon Waltz where he's walking through the exact problems that I'm having, how he would solve them, and I honestly could charge thousands of dollars for just this video alone. But I'm giving it to you for free because I want you to absolutely eat and win this summer because imagine there's somebody else in the mobile detailing industry that comes into your city and takes 80% of your clientele because that
• 03:00 - 03:30 can happen. I know that that can happen because that was me. Last summer, I took two detailers out of business in my local city by dominating the market through these exact playbooks and strategies that I'm going to show you. Imagine that was you that I put out of business. You wouldn't be happy. You would have to look for the next best thing and you would be devastated. I know that this happened because my marketing team keeps a precise eye on exactly how much traffic is going to my business, my website, my ads, and my top
• 03:30 - 04:00 competitor's ads and their website. and we slowly saw their performance decline over time and by the end of the summer going into winter, they were out of business. Imagine that happens to you. Now, think through what steps can you put in place to make sure that that doesn't happen. Because if you wait until the winter, if you wait till halfway through summer to start implementing these strategies, you're going to be too late. This video is about positioning you in a way where you can absolutely succeed this summer and
• 04:00 - 04:30 scale up so that you're the detailer that like me took the place of other top dogs in your industry. Because ultimately it doesn't matter how much competition there is because only 20% the top 20% in the industry in your area are going to get 80% of the results. Will you be that top 20%? Will you be the 10%? Will you be the 1%. And I'm going to be showing you before we get into that call a series of examples of detailers that I've scaled inside my
• 04:30 - 05:00 paid program. I've got 150 detailers that I've worked with across different cities. And I want to show you examples of detailers in different positions so that you can understand exactly what steps to take regardless of whether or not you're in a small town like Bruce who's now making $15,000 per month who initially thought that he couldn't scale past 4K a month because his town was small and had lower income. Or maybe you're like Vincent, who's now making $35,000 per month in a larger city, but didn't know what steps to take because there was too much competition.
• 05:00 - 05:30 Regardless of what position you're in, I'm going to give you playbooks that align with the exact situation so that you can dominate your area this summer. Now, the goal of this video is not to pitch you on my paid program. It's going to speak for itself. My goal for this video is to give you the systems that you need to scale, win this summer, and ultimately at some point you're going to say, "You know what? This guy Hudson knows what he's talking about. He gave me so much for free. Damn sure he's got some value to provide over on the paid
• 05:30 - 06:00 side." That's my vision for this video, but you're going to be getting a lot of stuff for free. If you're unable to sit through this and take notes and truly sit down, figure out what you need to do, build a blueprint, build a business plan from this video and you're unable to build that and implement it over the next couple of weeks, go ahead and click off right now. It's not good for YouTube engagement for me to tell you to click off. But if you're not going to be able to take these systems, write them out, and start implementing them, testing and executing and getting data, I don't want
• 06:00 - 06:30 you here. But if you are going to be able to sit down, make this happen, become one of those top detailers in your area locally, I want you to listen to this right now because I don't know if I'm going to take it down in 2 weeks, in 1 month, in 2 months, or leave it up forever. Regardless, this is for you right now. So, put your hoodie up, your earbuds in while you're detailing, hustle, make some money, pause it at times, take notes, come back to it, make sure that you're really digesting all of the value that you can get here so that I don't have to place another detailer
• 06:30 - 07:00 in my program inside your city that's going to absolutely smoke you. This is going to be to help you win. So, let's go ahead and get inside of the business program. All right, y'all. Before we get into that full live master class that we recorded with Brandon on how he got his detailing shop up to 100K per month and all the steps that I need to take from where I'm at now to get to his position, I need to give you a little bit of context and a little bit of background. So, that call is taking place inside of Driven Elite, which has about 160
• 07:00 - 07:30 members across the country. This is our full member map with an in-depth profile on every single member in the community. Now, that call is going to have about 70 of our members. There's usually about half of our members are showing up to those Sunday live master classes to get all of that value. So, I want to give you a walk through of the context of these people that are taking in that information so you can have an understanding of where that information is coming from. This is coming from a place of people that are already producing like 20 to 30,000 per month
• 07:30 - 08:00 inside of their detailing business that I've already scaled up and Brandon is coming in and injecting his new systems so that way we can continue to grow and evolve together. So, I'm going to give you a walkthrough of what our one-on-one notion dashboard looks like. This is where I'm tracking every single member's information as they progress throughout their detailing journey. Right? So, ultimately, I'm trying to capture data from every single market across the country. Instead of just franchising my detailing business, I'm able to capture all this information, see what works in
• 08:00 - 08:30 every individual market. Whether it's a small town where somebody thinks that they can't make more than five grand per month, and then we find the systems that get them to 15K per month, or a large city that we help them dominate, get multiple detailing vans and a shop. I'm able to see the data from all of those different places and bring all of these people up with me. Now, this is not meant to sell you on my program. Obviously, my hope here is that I'm giving you so much free information that you see all of the different holes in your detailing business and you start patching them and think in your head, "Wow, this guy Hudson is putting so much
• 08:30 - 09:00 out on YouTube for free. What can he help me with one-on-one?" Because ultimately, a large bulk of what I do here is customize and fit all of these systems to fit the given individual situation. Because information like this, even paid information like this as like a course, can only go so far because you're just receiving standardized general information. Whereas this is going to custom fit and tailor those business blueprints to every individual situation. So hopefully you're finding some holes in your
• 09:00 - 09:30 business throughout the next couple of hours that you can start to patch and hopefully it builds some level of trust for me in my credibility and maybe that'll bring you over the edge to book a call with me and work with me oneon-one. But regardless, let me just show you a little bit of what this is looking like. So Rob started with us in December of last year doing about 12,000 per month. He had actually come from a different detailing program that he had been in for the span of a year. And that was one of those programs where you join, you get very minimal one-on-one involvement. And pretty much everything is standardized information thrown at
• 09:30 - 10:00 you and you have to try to piece it together. Now Rob was looking for something different. So, we've custom built some blueprints for him over the last couple of months, worked with his marketing, and specifically gotten to him to the top of his Google profile, which I'll show you in a second because SEO, search engine optimization, is a massive part of what we do. But just this month in April, you can see I'm recording this April 30th, he did about $32,000 in revenue, up from 12K. This is his dashboard showing how much he builds. So, he did about $30,000 in credit card payments, and then he had about $2,000 in cash payments for the
• 10:00 - 10:30 month. So that's what Rob's profile is looking like. Now I want to show you some of the systems that we've worked on together with him. Rob is on level two. I run everybody through five different levels. We start with the blueprint, go to level 1, 2, 3, and then they become an elite operator, which is basically some level of graduation. And I'm usually only working with about 15 to 20 people at a given time on this map. So most of these people have passed their like elite operator status, which is basically crossing that threshold that we initially set when we started working together. so they can begin to be more
• 10:30 - 11:00 involved in the community as somewhat of a of a helper instead of a student. Um, but that being said, this is what we've been building out with Rob. So, the blueprint we pretty much were starting with figuring out how to get him on the first page of Google, which now has already happened. So, we type in mobile detailing Santa Monica. His Google business profile pops up number two. His website pops up number one. Now, we built his website and we manage his Google business profile. So, this is all our proprietary systems that we've gone ahead and installed for him. He has his online booking. He does this through field. A lot of our guys are using UAB, but Field works quite nicely as well.
• 11:00 - 11:30 So, this Rob's website, as you can see, it converts a lot of traffic. It's made to target those high-income customers in his area because he is in a very wealthy area. So, we're able to pull customers from Beverly Hills, from Santa Monica, from all of these different areas around him. And I can even show you some examples here later of folks that are in small towns that don't have as high income and high population. In case the thought in your mind of is, of course, Rob's successful, he's in this, you know, dense area with loads of celebrities and superstars. That's not just the case. It actually meant that his market was hyper competitive. It was
• 11:30 - 12:00 very difficult for us to get his Google page popping up compared to some of those other businesses that had been around for 10, 15, 20 years in the area. But our level one strategy on that blueprint session was primarily figuring out how to ramp up his traffic cuz he wasn't fully booked out. From there, going on to level one, it was figuring out how do we get a team in place. He had one part-time employee at the time. We built systems to get three people in place alongside a small shop that he rents out for like 1,200 a month. It's literally just one garage bay to do some baseline ceramic coatings. So, we increased his ad spend, really worked on
• 12:00 - 12:30 custom making those marketing systems for him, which I actually have over here. So, we have our on suite marketing team, our on-site marketing team inside Driven Elite that does website SEO, Google Ads, and Meta Ads. So, there's a custom dashboard for all of those things. Um, so we're tracking all of their data as far as those different verticals are concerned as well. And ultimately, the best way to ensure that your schedule is fully booked out as you start scaling with multiple employees is to diversify your portfolio in terms of where your marketing lead generation is
• 12:30 - 13:00 coming from. The same way Dave Ramsey or any of these investment guys tell you to diversify your portfolio with investments, you want to also diversify where your traffic is coming from. Say you have 10 different stocks. If three of them go to [ __ ] guess what? You have seven that are still going to perform well. Your portfolio is going to be healthy. The same thing applies here. If all of your marketing is coming from just one channel, if it starts to have a bad day, there's a rainy day with that particular channel, you're not going to get any customers anymore. So, we want to make sure that we're diversified and fortified there. That's why our on-site marketing teams takes care of all of it.
• 13:00 - 13:30 That way, you as the detailer don't have to worry about that thing. Um, and you can just focus on growing. Now, we're at level two right now. So, Rob already has three employees in place, and I'm trying to build out a system to where he doesn't have to handle any of those sales calls anymore. so he can focus more on the back end because ultimately, you know, the first thing to delegate is getting rid of being hands-on with the detailing. Then you want to get to a point where you're not taking those sales calls anymore cuz the phone as you start to ramp up with the marketing is going to be ringing 10, 15, 20 times a day. That's really too much to handle if you're the business owner trying to put
• 13:30 - 14:00 out other fires. The other thing we're trying to build is a custom dashboard for a manager. That way he has somebody to take on more of those responsibilities outside of just regular detailing. We want to have somebody that's going to be able to train employees and so forth. So, that's Rob's dashboard. Um, and then let's go over to our inside of our school community. So, we got 164 members here inside the community. Like I said, usually about half of them are showing up on those live calls. So, you're about to see that live call here in about 5 minutes as soon as I wrap this up with about 70 members there. And the context is most
• 14:00 - 14:30 of these guys started with me a year ago, 6 months ago. And over the course of that time, they've grown to 20 30,000 per month is usually our target. And now we're trying to inject some more information and systems into their business to show them how they can cross into a million-dollar per year business instead of just being a successful like solo entrepreneur. But this is our school community. Funny enough, I actually had one of my guys, Vincent Caruso, who's one of my top students, go and join some of the top communities on the school platform that won the school
• 14:30 - 15:00 games that Alex Ramoszi hosted. Our community, depending on the week, can be more active than the people that won the school games. And that's because we're doing a lot of giveaways. So, we're giving away a MacBook this month. Uh, obviously to help with people's business and obviously it's, you know, it's a fun giveaway that we can do there. Um, classroom section, we've got a bunch of our playbooks listed here. It's not a bunch of course material. It's usually just formalized systems and SOPs they can steal. Win section. Um, let's see. Ben started 90 days ago, crossed his first $10,000 month. Nathan first $10,000 month. 17-year-old detailer in
• 15:00 - 15:30 high school did $3,000 this past week. Anthony quit his job, got his van, crossed his first $10,000 month in the period of, I believe, four months, came out to our event in Miami last year. You know, the light stuff, the stuff that you wouldn't see from somebody that doesn't actually care about the results of their students. A dealership contract, Braden Stacy, $25,000 from their dealership since January 22nd. So, we're looking at $25,000 collected in 90 days just from one dealership. A $45,000
• 15:30 - 16:00 paid in full maintenance plan that Patrick was able to get done. Um, lots of stuff going on here. Pete Pill hiring their new uh employees and so forth. 17 truck fleet landed by Bruce. All of these various things. So, that's what the community looks like. Um, and then see, we have our member map here on the school platform. Uh, but most of them are sitting right there as well. Now, the biggest thing that I preach is being a practitioner first. I crossed my first $25,000 month, got two detailing vans, and hired some employees before I even
• 16:00 - 16:30 picked up the camera and started giving advice on how to grow a detailing business because you shouldn't be taking advice from somebody that's not actively practicing what they preach. But obviously, this next threshold, this next goal that I'm trying to cross is getting a thousand mobile detailers installed around the country in different markets. That way, I can continue collecting data on the industry and helping them scale. So, I want to go ahead and walk you through some of the results that we're getting through using the systems that we've built over the last year. Before we get into that final
• 16:30 - 17:00 call, I want to make sure that you have a full understanding that you can trust me. You can trust the information you're about to receive before you spend 2 hours of your time diving into this master class that we did a couple of weeks ago for free on my social media. That way you know that everything that you're getting from that free master class is something that is not going to lead you astray. It's something that you can take notes on and start implementing immediately and start seeing results because a lot of times there's a lot of
• 17:00 - 17:30 free stuff that goes out there that really has a lot of gatekeeping. It's hey here's some free information so you buy my paid [ __ ] And a lot of times that free information alone is going to lead you down the wrong path and force you to have to go and scramble and find some additional information. and I want to make sure this is whole and complete for you. So, let's go ahead and walk through some of the client wins and the members. These are posted on my story highlights. So, let's just go through a couple members. I'm going to show you a few different case studies of people that are in smaller towns like Bruce, for example, scaling to 15,000 per
• 17:30 - 18:00 month. I think he did his first $15,000 month in April. March was just shy of $10,000. But he lives in a small town of of Boston. Uh or not Boston, he lives in a small town of Massachusetts. Um southeast Massachusetts. His area has about 10,000 people total and there's a couple suburbs outside of it that have a couple thousand. So really he's in a service area of about 20,000 people total and he's on track to make over $100,000 this year and I'm going to show you exactly how we did that. So his Google business profile is obviously
• 18:00 - 18:30 ranking on the first page of Google. That's step one. Beyond that, we started using a specific flyer campaign sent directly to people's doors in his area because his population, though it might not be large, has a decent amount of older people. And those kinds of demographics do better with print media. Younger demographics, you got to reach them through social media. Older demographics, you can reach them through flyers, promos, and events. So, I analyze every single person's business to see what is going to work based on the exact area that they're in at a
• 18:30 - 19:00 given time. And that's what we found was going to work best for Bruce. So, he's actually doing about $5 to $7,000 per month. Half of his monthly revenue is coming just from that campaign. The rest is from Google and a basic ad budget. Um, see what's up everybody? My name is Bruce. I'm a mobile detailer from Massachusetts. I joined Driven Elite during the peak winter season. There was snow on the ground and I joined Driven Elite. Hudson helped me. He helped me to implement Google Ads. He helped me with my SEO. He helped me put a CRM in my business and lots of other backend work.
• 19:00 - 19:30 So that way when springtime rolled around, I could hit the ground running. And I want to say the month right now is March. I took a week off. I'm actually in Puerto Rico right now. And March, this very month, is still going to be my biggest month in my business yet. If you're thinking of joining the Driven Elite, I can tell you it has changed my business. And in the future, it's going to change my life. As a matter of fact, I was able to host my own event and teach everybody within the group a print marketing blueprint that I use myself to get my biggest month back in the fall.
• 19:30 - 20:00 Thank you. Perfect. There's Bruce's story. Obviously doing incredible. This is Jack. He's uh scaling to 50,000 per month right now. He's just over 30,000 per month. He's got two detailing vans. We're primarily working on the same things that we're working on with Rob that you saw earlier, which is building out those systems and standard operating procedures so that he can have people that's out fulfilling. And then we're closing higher ticket deals. So this office park is paying him $2,400 for a month uh worth of contract work. Elite Jack now. And H has been specifically helping me with getting more profitable
• 20:00 - 20:30 in my business and helping me create systems that are going to allow me to be more handsoff in the future and in the summer as jobs get more and more busy. I've changed the pay structure of my team to make it more consistent for them, but also more consistent for me. I've also changed some of my packages and some of my pricing to make that more consistent so that I know what I'm going to be making from every single job. Um, the Driven Elite community has been fantastic. People are texting in there all the time. Everyone is super engaged. Hudson's running his own business, so it makes it a lot more applicable for us
• 20:30 - 21:00 because we can see what he's going through and also get his advice, but also give him some advice so that he can implement some things and make it easier for all of us. So, it's been a great experience. Yeah. So, Jack's situation is is fairly unique, right? He joined at the start of the year. He was already doing over 20,000 per month. Had two vans. They just weren't optimized. Profitability was not as awesome as it should be. And then he kind of reached a breaking point of how do I get past this point of two vans, 20,000 per month. We have our sights set on buying that third van for him over the summer because he
• 21:00 - 21:30 is increasing his revenue. But our goal for him immediately was not just get his calendar booked out cuz he was already fairly booked out. It was build systems. This is somebody that was already successful that came in and needed a better operational flow outside of just, hey, book out my calendar. And this is obviously Rob story. I already walked you through quite a bit of his. Got him ranking on Google. Got his shop. Um, this was for March. He did 23,000 in March. April did 32. So already a $9,000 increase in the last 30 days even though he's been in the program for a couple
• 21:30 - 22:00 months. Guys, my name is Rob and I own Bob's Auto Queen Mobile Car Detailing based out of Santa Monica. I've been working with Hudson in the Driven Elite for about three and a half months now, and I can confidently say he's helped my business grow from $10,000 in monthly revenue up to the $25,000 a month that we're doing right now. So, we've over doubled our revenue. I would say that the systems and processes that he implements into your business specifically are really the key to that success. My favorite part about the
• 22:00 - 22:30 program is his individualized approach that he takes with every student. So, for example, I work a full-time job in tech, and that's different than most of the other car detailers in the program who focus on their business full-time. So, we had to focus primarily on delegating and implementing specific systems around delegation and employees, which has helped me scale to the point where I am today. So, don't sleep on it. Join Driven Elite. Okay. And then Ashton Trin, actually, I want to highlight this out specifically.
• 22:30 - 23:00 He's in Albuquerque, New Mexico. He did his first $30,000 month after 90 days. This kid right here changed his life. Okay. Ashton was making like $2 to $3,000 a month on the side just doing weekends for detailing and then had a full-time job. He quit his full-time job and crossed a 10x on his detailing business from 3,000 a month to 30K per month in a 90-day time frame. And that was because of just a couple leverage points that we identified right off the rip. And he could have figured these out
• 23:00 - 23:30 on his own over time. And you can see it in this picture. It was planes. We found a local air strip that we were able to get in with, do some contract work for, ceramic coatings on a lot of them, and then maintenance details and washes on all of these aircraft. He could have found that over time, but the kid's 21. How was he supposed to make those connections immediately? It was very important that we found that leverage point immediately. That way, we could catapult his business to the absolute moon. And now he's very involved in the community as well. Um, so obviously his social media presence is quite small. He
• 23:30 - 24:00 does have some good posts there, but he just started doing that. His average weeks are between $5 and $6,500. Um, and he did just cross his first $30,000 month. Um, his Google profile, I think, now actually has closer to 50 reviews. Um, but Google Ads was the first thing getting him booked out with regular details to cross his first $10,000 month. And then we started working on planes. You can see the ticket price on that plane there is $1,135. The average plane detail clocks in between 1,200 and 1,500 just for a full
• 24:00 - 24:30 interior and exterior. And then if you're doing a ceramic coating, it's going to come out to a couple grand. And then obviously you put it on a maintenance retainer, four, five, 600 bucks per month. And that gives him over $100,000 a year in guaranteed income just from that airirst strip. Obviously you tack that on with regular details from Google Ads. That's how he's printing the amount of money that he's printing right now. and I'll show you this video and then we'll move on swiftly because I do want to make sure we get to this call very soon. What's up everybody? My name is Ashton. I'm the owner of Sandia Summit Mobile Detailing.
• 24:30 - 25:00 I joined Driven Elite just about 2 months ago. Um when I joined Driven Elite, I was making $500 to $1,000 a week a month, I'm sorry, $500 to $1,000 a month. That was non-consistently. Now today, I'm doing over $6,000 a week. I'm on track to hit a $30,000 a month. And I'm doing it all alone. All alone in my Volkswagen Jetta. No employees, no van, just hard work, determination, systems. And that's
• 25:00 - 25:30 what you really get with Driven Elite. Not only will Hudson help you build out systems, help you build out the website, you know, connect you with things that you never thought you needed in business, but with that you also get a connection to over 150 different detailers. Um, the weekly calls are amazing. People are sharing their own uh business models, helping each other. It's just a
• 25:30 - 26:00 community of great people that We all just want to grind, all just want to grow. A bunch of young, just a young bunch of young dudes trying to get after it. Um, I'm forever grateful for this position. With Driven Elite and Hudson's help, I've been able to land fleet accounts, RV jobs, aviation jobs, um, thousand details that I can get done in six hours. And it's it's I'm forever grateful. You know, this is only a start. I'm 2 months in. I'm 2 months in
• 26:00 - 26:30 and I'm in my Volkswagen Jetta and it's not even summer. So, if you're on the fence, take the risk because in business you got to take risk. And this is a risk that I wish I took earlier, but I'm grateful that I took because I'm 20 years old and I'm on track to do amazing things. And I'm I'm just forever grateful, forever grateful to have a connection with Hudson, be able to create relations with people. Okay. Okay, so you can decide for yourself whether or not it's easy to
• 26:30 - 27:00 fake these results or not. But I'll tell you, just between you and me, this is the most fulfilling thing I have ever done in my life. My detailing business back home, I'm in Miami right now working with my business partner, but my detailing business back home is still exciting. It's still fun for me. We're trying to push it to the next level, but there is absolutely nothing like building this community and hosting the Inerson events a couple times throughout the year to meet these people face to face that I've been working remotely with for several months. So decide for yourself how easy it is to fake these things. I'm not here to force this down
• 27:00 - 27:30 your throat, but I do want to make sure that we get into the absolute sauce that we're about to cook up for you guys from that live class. But let's just go through a couple other things. So I'm obviously a lot of times detailing uh on the field and watching my guys work and then taking some of my one-on-one client calls. So I'm still on the field actively getting data in real time in the real world. And then I'm also able to get data remotely from all of these different client accounts to see what works, what doesn't work. See, there's Rob. There's Jaden. He's a student from last year, actually doing about 15K per month. And in the winter, he's able to do snow removal. So, he's
• 27:30 - 28:00 got a snow plow on his truck in the winter. That way, he's still able to print money even if the weather's not good for detailing. Um, Monty is in San Diego producing over 30K per month. When I started with him, he was doing just shy of 10. Came to our event in Miami. Let's see what else we have here. Jesse Bottomley, this is a great story. I'd love to share this with you guys more. I don't have like a full member highlight of this, but Jesse came to me with $500 in his bank account, sleeping in a motel. Monthto month in September, he did $16,000 in the month of April. He's
• 28:00 - 28:30 doing ceramic coatings now. He's in Fort Walton Beach, Florida, so like a midsize town. He's the number one detailer in his area now. 26 years old, never given any opportunities in life. Changed his life through mobile detailing. Exceptionally proud of him. I had him speak at the last event, actually. More wins. More wins. the basics. Light stuff. Light stuff, boys. There's Jesse from Fort Walton Beach started his mobile detailing business with his last $500 back in September. Jesse, how much
• 28:30 - 29:00 have you made in March so far, even with one week left to go? 12K $12,000 after starting his detailing business. Literally 6 months ago, he came out to our Miami Mastermind event at the end of January. using the exact systems and blueprints that we've used to scale over 100 detailers now. And he is probably one of our perfect examples of somebody that started from nothing, built it up from the ground up just because he followed the exact blueprint. Congratulations, brother. So proud of
• 29:00 - 29:30 him. Member map. Basic stuff. Basic stuff. More planes. There's Ashton. Sharing him earlier. Jersey. Donovan. Jacob in Australia and international members as well. Systems work across the board. There's Ashton's most recent screenshot. Post that four days ago. That's what I was looking for. Almost $33,000 this past month. So, still making progress month overmonth. Anyhow, let's hop in to the absolute
• 29:30 - 30:00 sauce that you're going to get. Notepad out. Make sure you're ready to take notes, implement this over the next coming weeks, and send me a DM if this stuff starts working for you. Welcome to our presentation on how you're going to get your detailing business to $100,000 a month. Now, this is going to be for you regardless of what situation you're in. Some of you guys might be in a situation where you're producing 10,000 a month right now. Great. How do we get 10x the results with three times as much effort over the course of the next 1 to two years? Now, I'm not saying that
• 30:00 - 30:30 you're going to get your detailing business to $100,000 a month overnight, but I want to start putting in your mind the idea and the concept that this is the kind of business that you can take to a million a year. For a lot of us, it's something that we're struggling to get to the point where we can make a full-time living. Smash that as a baseline goal out of your mind. There's no reason why you shouldn't be able to produce $5 to $8,000 a month of full-time living from your mobile detailing business. If you're not able to produce that right now, you're doing some very key things wrong, which you're
• 30:30 - 31:00 going to get the solution to in this presentation. But if you're a detailer that's doing 10, 15, 20,000 a month, what are those scaling solutions that you need to unlock to crush it this summer? And the biggest thing that I can drill into your head right now is to pay attention because you cannot afford to miss out on the summer. Summer is when we're going to make 80% of our money with mobile detailing. If you're in a state that's far north, you're getting snow, rain during the winter, you're looking at 90% of your money is going to be made during the winter. I've got guys
• 31:00 - 31:30 in my program that are literally ripping all summer long, closing down their business during the winter, and then living off of the fruits of their labor from the summer, going on trips and so forth, because that's where most of your money is going to come from. If you're not able to pay attention to the entirety of this, take notes, and start implementing them in the next couple of weeks in your business, I can't help you. This is free. Don't take this value for granted. The way we're going to do this is we're going to start by going through a recap of my story, showing you how I've gotten to where I am right now.
• 31:30 - 32:00 A quick timeline so you can understand what you're on pace to hit in accordance with my journey. Then I'm going to give you a full introduction to Brandon. Okay. Like I mentioned earlier, Brandon had a mobile detailing business that he got up to 20K per month over the course of two years. It failed for reasons that he'll share and then he was able to start a new one with his newfound knowledge. took a year break, invested in mentorship, bought some programs, got some things situated, met some business people, and then was able to cross 100,000 a month after 12 months. Actually, I think his first one was maybe 10 months, 11 months in, you crossed 100 grand or like 95,000. Uh, I
• 32:00 - 32:30 hit 89,000 90 days in. 89, 90 days in. Jesus. Okay. So, we're going to be getting into that. Then, what you're seeing here on screen is all of the pain points that I am facing in my business right now that I feel like are capping me from hitting the next level. Brandon's going to come in and inject his solutions to those things so you can see what a highle detailing business looks like and how he would solve problems that I'm facing, problems that you're facing, problems that you're facing at 5 grand a month, at three grand a month, at just starting at 15,000 a month, the whole nine. And
• 32:30 - 33:00 there's a full list of SOPs at the bottom, which we're going to be getting into because you don't just need to know some buzz keywords about how to grow your detailing business. You need to also know the exact ways that these systems are implemented as far as automations, marketing, sales, and so forth. So, just to kick things off, we're going to go immediately over and do a quick timeline of my story. Some of you guys know my story, some of you don't. If you know my story, stick around. We're going to do this in about 5 minutes, but I want you to be able to track and tell me in the chat are where in my story are you at? Okay, I've got
• 33:00 - 33:30 phase 1, phase 2, phase three. Where along your journey are you in correspondence to mine? Is it phase one, phase two, phase three? You're gonna let me know. I started my detailing business in the summer of 2022. I was 16. This is a picture from my first client. This is actually the realtor that is selling my family's house right now. It's on the market. Went live last week. So, this is Jeff. First detail I ever did. $100 full in and out for this BMW. Took me 4 hours. Okay. And I saved up to pay for a marketing team. My initial thought was,
• 33:30 - 34:00 I know that I don't know how to do marketing. I don't know how to do Google ads. I don't know how to do any of this. But if I can find somebody who knows how to do it, pay them to do it, I'll be able to grow quicker and focus on my expertise, which at the time was super basic, my expertise, I can pick up the phone, I can wash a car, I can get a fivestar review. Now, I was unfortunately not able to save up enough money to pay for a marketing team outright. I ended up negotiating a deal with them where I said, "Look, if I give you 10% of my revenue for the next however long it takes for me to pay you
• 34:00 - 34:30 back, can you start for free?" So instead of me paying two grand upfront to start the marketing, I said, "I'll pay you four grand over the course of however long it takes. I'll pay you 10% of what I made the week every Friday." Took me about 90 days to do that. Ended up paying them 4 grand. And then I got on a retainer with them for about 1,000 a month. Things started to pick up around that time, October to December. This is where I was making about 2 to three grand a month. Go ahead and type a one in the chat. If you are currently making 2 to three grand a month, I want to see where you're at in my timeline. Then by January and February, I was making about $5,000 a month
• 34:30 - 35:00 consistently. I think January was like 4,900. February was like 5,500. We have a lot that are between the two and three. I got consistent leads from Google. Just organic. I was paying for website and organic marketing. That was it. Paying up for or saving up for the van. Two in chat. If you're making 5,000 a month, I want to see where you're at. Two in chat. If you're making 5,000 per month, we're going to be able to screenshot all of these messages in chat so I can see who's at what place. And then I'm going to ask for your Instagram handle at the end so we can come up with a comprehensive solution for each one of
• 35:00 - 35:30 you. Next up was March. March of 2023 was my first $10,000 month. I did about 11 grand. Bought my van in cash. Here's my first van. 16-year-old me buying the 2015 Ford Transit Connect, which is now sitting in the shop with a $5,000 repair bill. The thing is a piece of crap. I don't recommend you buy one this old. But this was my first van, $135,000. But I did face my first regression in April of 2023. My first regression was $6,000. So I went from 11K per month down to 6K in April after
• 35:30 - 36:00 buying the van, but I was able to wrap it and raise my prices. May was my first $15,000 month. What caused the dip was poor weather, but the van was also in the shop. And I also got too overly excited about the detailing van and thought that customers were just going to start coming to me. So I stopped doing my marketing around that time. And then I realized, you know what? I need to double down. We're going to go ahead and pay double what I'm paying. double my marketing budget, go ahead and get more SEO pages built out with my team. I hired my first guy in I think June of
• 36:00 - 36:30 2023 and then my second in July. So, I was doing about 15K per month with two me two team members by the end of 2023. How many of you are between 10 and 15,000 per month? That's going to be a three in chat. I'm going to screenshot your page so I can see three in chat. If you're between 10 and $15,000 per month, okay, perfect. There's quite a few of you there. That's actually really good to see. Not a lot of you guys are beginners. Beautiful. We're going to have a lot of stuff for you as far as scaling is concerned. By August and September, I was doing 25,000 a month. I bought my second detailing van September
• 36:30 - 37:00 18th, which was my 17th birthday last uh 2 years ago. $25,000 per month. Then another regression. October of 2023, my business almost collapsed. There's going to be a lot of you that have hit those big months and then you've been in a situation where something big happens. You feel like everything is going to completely shatter. It's not. We were on the dock earlier at his parents house for his birthday. It's Brandon's birthday. Happy birthday, Brandon. Happy birthday, Brandon. In chat, we got to keep the engagement. Happy birthday to Brandon. Um, he's gonna get blushed.
• 37:00 - 37:30 Yeah, there you go. Happy birthday. We were on the dock walking through the dock and he was quoting to me a quote that I said to him earlier this weekend, which is the story of the bamboo. Bamboo takes 7 years underneath the ground before it sprouts. It's planted 7 years, it grows under the ground, then it sprouts, within a 2-month period, it becomes a very tall bamboo stock. And he quoted that back to me. And the point that I was making to them is I was like, "Dude, you can freaking blow it for seven years. Grow underneath the ground. By the end of seven years, if you don't quit for seven years, you're going to
• 37:30 - 38:00 have some level of breakthrough to the point where after 7 years, you're not going to want to quit." The average time that it takes for someone to start a new business to become a millionaire is 12 years. You can look that up. It takes 12 years for the average millionaire from starting their business to becoming a millionaire. Some people are going to be exceptions. Brandon, exception. myself exception. But if you stick with something for 12 years and don't be a [ __ ] and back out, the chances of you becoming a millionaire are very much so there. And that's why we're opening your
• 38:00 - 38:30 mind into what is a million dollar a year detailing business look like. I don't have a million dollar a year detailing business. I'll get there before 12 years is up, but this dude does. You did just shy of a million last year. They're on pace to do probably 15 or two this year based on the rate that they're growing because they're uh growing a secondary company in Myrtle Beach 2 hours away. So, my business almost collapsed. My employees quit and I almost entered into a really bad partnership. I was like, "Yo, my employees quit. I'm young. I can't manage a team. Let me go ahead and sell half of my business to another company here locally who's overstaffed." Well,
• 38:30 - 39:00 being overstaffed, as Brandon's going to share with you, doesn't mean that you're a profitable business. you can make $20,000 in a month, but if you have five employees, you're not profitable. That would have been a very bad partnership for me because even though this dude's making 20 grand a month, if he's not profitable, that's not somebody I want to learn from. All right, now we're moving into phase two. This is the rebuilding. This is 2024. I go back to detailing solo. 12 to 15 grand a month solo in November, December of last year,
• 39:00 - 39:30 or of 2023, rather. January of 2024, I spent $9,500 on mentorship and started planning my next year. Paid a bunch of mentors, both in the detailing space and out of it. And I started testing new employees in February and March. And then I started Driven Elite. That's my paid community. This is not a sales pitch for my paid community. But I did start that in February to March of last year cuz I said, you know what, I made a lot of mistakes the year before. I'm ramping up. I'm going to build myself into an even better entrepreneur and then I'm going to teach other people exactly how to avoid those mistakes that I made. So I started that that year
• 39:30 - 40:00 around about that time. We only had 10 members. 10 members, super small. And then in April, I went to Miami for the first time. April of last year, a year ago, I had $6,000 in my bank account. I remember we spent,000 bucks to rent a Lamborghini STTO for the day. That brought me down to six grand in my bank. And I did that so I could expose myself to something that was so far beyond reach. So I had some level of motivator to say, you know what, that experience was incredible. How do I make sure that this is not the last time that I experience it? So, I'm sitting there,
• 40:00 - 40:30 six grand in the bank, driving in the passenger seat with my business partner, and he's showing me all of Miami, and I'm like, "Dude, I'm so far behind." Kept paying for mentorship, kept growing, kept growing. Got back home, started hiring again. In May to June, I got my first full-time quality employee who helped me build the rest of my company up to where you see it today. Opened up my formal Driven Elite Coaching program after I had once again gotten into 2025, $30,000 a month again last summer with an employee. And I hosted my first mastermind event. Some of the guys uh from the event are
• 40:30 - 41:00 probably also on the Zoom. I think I saw John's name pop up. John Hampton. Ben's probably here. There's Patrick. There's George and there's Alejandro. We did that in Texas. We had 12 guys that came out and it was mostly just like a collaborative work session in a Airbnb that we had private chefs. Super dope. July, August of last year, got two vans active again. Had three full-time guys. Brew driven elite to 50 students. Okay, that's phase two. Type a four in chat if you're on phase two. Phase two is I have one detailing van producing over 20 grand a month or I have two detailing vans producing over 20 grand a month. A
• 41:00 - 41:30 four in chat if you're over 20,000 a month or you have two detailing vans. Either way, four. Four for 20,000 a month beyond. Four. Some of you guys are putting ones and twos. Four. Four. Four. Four. Four. F4. Okay. We have a decent amount of those. That's great. I see Max in there. I see Matt in there. Both in the program. What's up y'all? Matt, you need to I'm actually going to be in Miami very soon. You're in Naples. I'm very close. Maybe we should go out and see you. All right, September 2024, that was my first $70,000 month between all of my businesses. I make it no secret that I have three companies that produce
• 41:30 - 42:00 me income. My detailing company, my coaching program, and my marketing agency that's tied to the coaching program. I'm not going to lie to you and say that I make 70 grand a month from my detailing business. That would be ridiculous. You wouldn't be able to trust me. But that was my first $70,000 month between all of the business ventures that I had set up. But the premise is all of my companies and income sources today, what do they come from? a $500 side hustle I started in high school. That's my thesis. That's what I preach. We had a hundred members at this point. We did our Scottsdale event. This is our second ever event.
• 42:00 - 42:30 There's Yousef, there's Jacob, Moses, that's Kyle, Alejandro, Vincent, Ben. Vincent's in chat as well, actually. Um, number four was the revenue mark of over 20 grand a month. By October, November of last year, I was increasing ad spend on Google, heavy focus on the community, closed driven elite to new members in 2024 in December because my focus was I've reached a point where I'm able to coach people to success from zero to 20 even $30,000 months. However, if I'm going to build something sustainable in this industry, if I'm going to build a
• 42:30 - 43:00 reputation for myself, if we're actually going to make a difference in an industry that's full of people that don't know what they're talking about, I need to take a break from the program, and I need to build an even more reputable detailing business. That's why Brandon's here. I met him in January, flew him out to Miami for our third event. This was our third event that we did. There's Vincent again. There's Anthony, who just crossed his first $10,000 month. Congratulations, brother. Trey, Jesse, Emanuel, Emanuel 2, there's Evan, there's Luke, and that's Bert, one of my employees actually. He came out. I
• 43:00 - 43:30 bought my third detailing van around this time, and now we're scoping out a shop location. So, the reason why I'm here with Brandon today is because of one simple fact, and that's the fact that I've spent the last year automating my detailing business, building systems that allow me to spend less time on it and have semi-passive income so that I can work on building what I believe is changing this industry, which is the driven elite, the community of elite entrepreneurs that is equipping detailers to take over their cities. However, in order for me to continue
• 43:30 - 44:00 making an impact, my detailing business is going to have to grow because my focus for the last year has been on the community. My detailing business has been like this. It's been successful. It's had marginal improvements. It's gotten more efficient. It's gotten more profitable, but it hasn't had exponential growth. That's why Brandon's here. Now, I'm going to let Brandon share a little bit of his story with you before we get into some of the main problems that I'm facing right now and his prescription for each of them. So, I'm going to kill my screen share and I'm going to kill my mic and then Brandon's going to go ahead and share.
• 44:00 - 44:30 All right, guys. So, essentially, as Hudson said, he's company Pro Detailing and we're in Charleston, South Carolina on the East Coast. Um, yeah, the weather year round is pretty solid. So, you know, most of the time we don't really have to deal with snow or anything like that. So, 2021 I was working in a body shop and I decided, you know, enough is enough. I was just kind of washing cars $15 an hour where a lot of you guys may be stuck at right of trying to transition over to getting a detailing business or were in that same position. So 2021 I bought my first trailer cash
• 44:30 - 45:00 focused on just details and started Coastal Clear Detailing. I've lived here my whole life so I've had a lot of connections here in the marketplace and we're just kind of really spread by wildfire. I'm really good at talking to people and able to to give them a great experience throughout. So that's what I did. I just focus on giving every single client the best experience and then offering incentives for if they were to tell their friends and family. So immediately right off the bat, we started averaging 10K a month, right? I was just knocking doors. I was calling friends, family, posting in Facebook groups, anything that I could to get
• 45:00 - 45:30 business. And this was only focused on details and I hired a friend from high school, right? And we were working one-on-one together. Um, and I was pulling the trailer with my truck. We had water and power inside of it. And you know, it was just like a grinder mindset, right? I can't answer the phone because we're always detailing. It's 98° outside. It's hot as [ __ ] And I'm just like, "Okay, I'm kind of I'm kind of done doing this, right?" So then we started to kind of average into then start doing ceramic coating, right? I learned how to do ceramic coating and boat detailing as well. Started averaging 15K months. Jobs were a little
• 45:30 - 46:00 bit better, right? As you can see here, this is a picture of me in 2022, um, right around June. And this is myself with my old company here, Coastal Clear Detailing, polishing the back of a 4Runner. And this is my employee right here. And then 2023, we're averaging 20K a month. Um, hired my second employee, landed first big contract deal, right? This was huge for me, right? We landed this contract deal with a boat manufacturer here in Charleston. And it was a million-dollar deal, ceramic coating every single boat. And I ended
• 46:00 - 46:30 up not having systems, processes, or anything in place. And I ended up blowing the deal, right? Because I did not know how to actually orchestrate that deal. I didn't know how to fundamentally run that deal. So, I ended up losing that deal, which was a huge huge huge um you know, basically pit in my stomach and kind of punch in the throat cuz it's like, wow, I just landed this huge deal, my first one, and I immediately lost it probably 90 days in. Um I was able to remove myself from the business at this point. I had kind of had enough, right, of the hot summers,
• 46:30 - 47:00 working 10-hour days, coming home, smelling like ass, and just really just being absolutely I was literally burnt um physically, right? and then also mentally burn as well. So February 2023, I got my real estate right license and I hired my first coach and I started focusing on leverage versus grind. I always knew like, hey, I'm worth more, right? I know that I'm worth more than just kind of daytoday of working with my hands of, you know, really going through the grinder mindset. So I found a group of guys. It was a real estate company that was focused on personal
• 47:00 - 47:30 development, right, which is key for success. And this was huge for me to learn at the age that I was at, right? At this point in time I was 20 22 years old and I had never heard anything about coaching about mentorship and this was literally like a light bulb in my brain. I was like wow I can pay someone to literally show me the exact blueprint exact each and every step in order to fasttrack my success. So that's exactly what I did. I hired my first real estate coach and I'm making 15k a month in real estate. Um this is August 2023. Making
• 47:30 - 48:00 15k a month consistently in real estate. invested over $40,000 into coaches and mentors. Um Grant Cardone, Brandon Dawson, um Eric Spaford, Jason Wang, a bunch of different guys and then detailing business failed due to no systems, processes or marketing. I had like my literal my business was running off of Google calendar and my business was running off of literally posting in Facebook groups and friends and family, right? And I was taking phone calls in my business cell phone. So I had no business number. I had no scheduling
• 48:00 - 48:30 software. I was taking payments through cash, Venmo, checks. It was just it was more of a hobby, right? That's not a business. That's a hobby, right? Whenever you don't have any actual structure within the business, you have a hobby, right? It's not a business. So, the detailing business failed. I'm like, "Wow." I'm like, "Holy cow, I don't even know really what to do." So, then we transition over into October. Uh, my biggest month in real estate earnings was $60,000. At this point, I'd invested over $100,000 into coaches, mentors, and programs. And I was just kind of
• 48:30 - 49:00 depleted, right? I felt I felt failed after the business crashed, right? I started at this point in time after all this money that I've invested into myself over the course of the timeline between coaches, between mentors, between programs. I finally felt that I actually had a solid understanding of the backbone of how a business should run. And from there, I'm like, you know what? like, you know, if if anybody can do it, right, I can do it, right? Cuz anybody really can do this with the proper knowledge and the proper structure and and and and really it's
• 49:00 - 49:30 just the information that you need and the blueprint in order to get there. It's it's small actionable steps over the course of time. So, at this point, I'm like, you know what? I love cars. I love boats. Real estate was great, right? You guys might be wondering, well, if you were making $60,000 a month in real estate, well, why would you get out? Right? That's what everybody's asking. Dude, it's a grinder mindset in real estate, right? You're constantly banging the phone. You're constantly banging the phone. If I wasn't cold calling people, I wasn't making money. I was working 12 hours every single day for 365 days, just about every day
• 49:30 - 50:00 straight, right? I would work probably half day on Sunday and then go over to my parents house in the evenings on Sunday afternoon for dinner. But I was working all day every day. And it was that same thing of that grinder mindset. And I'm like, dude, if I can just build a detailing business that can run while I'm not there, I can basically have passive income and I don't have to be there every second of the day. If I'm not there, the business continues moving forward. And it wasn't like that in real estate, right? I made a lot of money in real estate and it was amazing the group that I was surrounded with and the and
• 50:00 - 50:30 the trajectory of my growth that I was able to achieve. But the biggest problem was was it was the same thing, 12 hours every day and I was cooked every single day. So I decided, you know what, enough is enough. I am going to start a new company. So Elite Pro was then created and I said, you know what, I'm going to start the rebrand of Elite Pro after the growth I gained from my coaches. So January 2024, Elite Pro was born. I bought my first cur first van cash and got it lettered. Website was created. I spent a total of 10K to launch everything and build out build it out ready to launch. This is me in January
• 50:30 - 51:00 of 2020 um 4, right? This is last year. January 2024. This is me standing in front of my brand new van and or not brand new but brand new to me, right? It was a 2015 Chevy Express, 150,000 mi. Um, and I got it from an electrical company and I paid like five grand for it, right? Just something basic, right? Everybody is focused on having the nicest van, the nicest everything. You guys want to jump in and spend $50,000 on a van versus total allin on this setup. I was in this setup for
• 51:00 - 51:30 $8,000 and immediately right off the rip, guys, which we'll get into it. February was soft launch, right? We had a soft launch of Elite Pro, our training systems and shooting ads. That that was the key for February, right? That was what I was working on. I hired the first employee. I'm training him. We just kind of did word of mouth. I texted old clients. Hey, I'm back in the game. You know, you guys want your car detailed, X, Y, and Z. We did $7,000 in February 2024. This was the catalyst of me prepping it,
• 51:30 - 52:00 right? This this last 60 days, this from October to January was more of like creating the logo, creating the LLC, creating, you know, some of those things, creating the website, figuring out what exactly was my mission with this business. And then between January 1 and February 28th was really training systems, shooting ads, really figuring out, okay, we're going to do this, right? March 2024, the hard launch of Elite Pro. We focused solely on ceramic codings. My first employee was trained.
• 52:00 - 52:30 Systems and processes are now in place, right? Booking softwares, payment links, everything. CRM, automations. We did $24,000 in details and ceramic coatings with this $8,000 van and one person. Van was only eight grand. Van the van was five grand. It was like $1,000 to get it lettered. And then how many miles were on it? 150,000. No problems, bro. my mans are too expensive, you know, but everybody likes to troll on the van. And it's like, guys, I'm getting the same results, if
• 52:30 - 53:00 not better, and my setup is a third of you guys. You guys are more focused on pretty setups versus let's get something that actually generates us cash and we can rip right out the gate first. Yeah. So, April 2024, I hired my second employee and got him trained. I started searching for a shop, mainly focused on ceramic coatings. This month, we did $54,000 with this fella here, Jacob and Kyle, which is now my manager. $54,000 this van printed me this month,
• 53:00 - 53:30 right? And this is me checking on a job. So, to go from January to then April, right, soft launch in February to now May, we're we're guys, I am so juiced up on adrenaline at this point. I'm like, "Oh my gosh." Like, we're riding this roller coaster, right? I don't know what's coming next, but I'm just continuing riding it. I'm like, "We need to get a shop. We need to get a couple more employees. We need to get all this stuff." So, I hired two more employees. I opened up a shop location. I had the mobile van doing details. The shop's
• 53:30 - 54:00 doing ceramic coatings. We did $89,000 in this beautiful shop right here. Nothing special, right? This was my shop that we did 89,000 in. And this was the break point in the business, right? This is whenever systems and processes and trainings and SOPs and KPIs all started to break. It was awful, right? I mean, I was making so much money. Like this month, we actually profited a we our profit margin was
• 54:00 - 54:30 actually really high this month. I think we were right around 30 30%. So, I profited right around 28,000 this month. And I'm like, wow. Right. In a service-based business, a healthy business profit-wise should be 20 to 35%. Just for you guys to know, anybody, anybody else that's saying you should be profiting 50%, 80% is [ __ ] Not once you have a crew, not once you have a crew, not once you're paying yourself, not once you have a real business. And if you have less than that, then you
• 54:30 - 55:00 have an unhealthy business and a problem that we need to then fix. So May 2024, amazing month. Then we go to June 2024. I hired a salesperson. I had four employees. The systems broke. We had a $14,000 decrease in revenue of the month of June. And that was because, you know, our quality started to go down. Our marketing wasn't on point, right? We had so many different things that ended up breaking that month. And here I am, right? Imagine it as holes in a bucket. I'm trying to patch all the holes in the
• 55:00 - 55:30 bucket. And there was just too many to patch at that time. So, I just said, "Hey, we have to dial back on the marketing. We have to dial back on the people." I ended up firing one of the people. I hired too fast, not having the proper systems and and everything to track all of the employees, right? I um I delegated too fast because I didn't do that initially, right? Which is what we're going to cover as well, is delegation early is crucial because if you can't trust one person with a few of your simple tasks, how are you going to be able to delegate to that three or
• 55:30 - 56:00 four people? So July 24 to February 2025, I had three full-time guys, one salesperson. And this was the time where I basically removed my myself from the front end in the business. And the only thing that I was focused on was the back end of the business. Right? So that was the main thing that I was focused on was really getting in with building out SOPs, building out KPIs, building out a more solid base structure to figure out, okay, I knew I could get to just shy of
• 56:00 - 56:30 a 100red, but now what is that next step, right? Cuz what it takes to get to 25,000, what it takes to get to 50,000, you know, 100,000, there's different things that you have to do. And I only prepped for getting to 100. And once I got just shy of that, my systems broke. Right? your back end of the business that it it dials down to sales, marketing, and operations, right? All of them have to be able to withstand a h 100,000. Our sales could, our marketing could, but our operations couldn't. And if each sector is not aligned with that, your business can't do that number that
• 56:30 - 57:00 you're looking to do. So, that's what I focused on for about, you know, 8 months was literally just working on optimizing and streamlining the business. And then I connected with Hudson in January. Of course, like you said, I went out to the event. We spoke with the guys, met a lot of the guys. amazing group of guys, right? Like I was actually impressed. You know, I wasn't sure going into it, right? Cuz you know, the detailing space isn't really a a uh you know, bright, you know, you know what they say, right? It's just not an amazing space. So, I
• 57:00 - 57:30 was just wondering um like a lot of the people that are in the space. So, I was just like, okay, wondering what it was going to look like whenever I was going to the event and connected with a lot of the guys. It was actually amazing. all guys that were motivated, driven, ready to grow, asked tons of questions. So, I was really stoked to come out to the event, really connected with Hudson, a lot of the guys, and I've stayed in touch with them. Um, and then so we we dial in then into March, right? Three full-time detailers, systems and processes are finally fixed. Um, we have a salesperson that's ripping. SOP master
• 57:30 - 58:00 file is complete. Our marketing is bulletproof. We've now tested over probably 300 creatives, right? and we've found what the exact intro, body, and offer is now at this point to get someone engaged in your ad to get someone um information, right, to to learn more about the ad. And then the the close on the end of the ad, which is going to be the offer of how to get them actually into your CRM and build that FOMO. Um dealership relationship started to build. We started um partnering with
• 58:00 - 58:30 a lot of the Hendrick dealerships based off of the strategy that we came up with that that basically gets you in the door and build you that relationship. We cracked $103,000 in March, right? And it felt effortless, right? I didn't feel in a grinder mindset. I didn't feel like it was crazy hard to do it. And we profited right around 25% because I'm investing back into the business. So, we profited right about 20 26,000 u last month. And then this month opened up the PPF shop and hired hired a tech. Three full-time
• 58:30 - 59:00 detailers, one PPF technician. We have a salesperson. Leverage is in full effect. Right? I don't feel like I'm grinding. Like Hudson said the other day, right? I probably within the first 3 hours between 8:00 a.m. and 11:00 a.m. I had more done than what he even thought I would. And the leverage that was there because I met on the sales team meeting, right? I met with the salesperson. We went over the deals that we have in the pipeline. We went over the things that are happening. Boom, he's off. Right? That's leverage. I met with the operations person. Hey, here's the
• 59:00 - 59:30 things we have going on. Here's what needs to be built out. Boom, he's off. That's leverage. Um, we did about 112,000 this month. Um, like I was talking about earlier, we did probably, you know, uh, what was it? 15 grand a week in ceramics. We did about 10, no, we did 20 grand a week in ceramics, five grand a week in PPF, and then right around five grand a week in in details. I like my mobile van to print me about 20,000 a month. The shop, the ceramic shop to do 80 and then um and then the PPF shop should be doing right around
• 59:30 - 60:00 40. Perfect. Okay, I'm going to snag this. Switch over. Boom. Okay. All right. I'm going to take over here. So, the next thing that we're diving into is the exact problems that I have faced in my business where I'm currently at that I find as limiting beliefs for me to get to my first $100,000 month. because I have had so many limiting beliefs shattered in the last 72 hours alone. The first 3 days I was with you, I saw you do five figures in cash collected for a day after a PPF and a couple
• 60:00 - 60:30 ceramic coatings were picked up. I saw him close a $10,000 a month ceramic coating deal or or sorry uh dealership deal. And then I saw him manage five employees profitably and have a sales team take all of his calls so that he was not working more than 3 or 4 hours of deep work per day. Those are all things that I didn't think were possible in my detailing business. I thought capping out a successful detailing business should be two three vans each making 12 to 15k per month each with one
• 60:30 - 61:00 or two employees in it. That's what I thought was the cap. Everything was completely shattered over the course of the past few days. So, what we're going to be getting into now are the exact prescriptions that Brandon has given me saying, "If you do this, you cannot fail." Let's go through my problems. Marketing is my biggest problem right now. And that's because all of my leads are coming from Google. Yeah, we're doing a good amount of money, but 90% of them are going to be regular details because the best way to get regular detailers is from Google. Ceramic coatings usually are not coming from
• 61:00 - 61:30 Google. Very rare that a ceramic coating comes from Google. Those codings that I'm getting are usually from repeat customers saying, "Hey, I just bought this new car. Can you code it because they're always familiar with me?" Another thing that I'm doing right now that I think is wrong is I don't have any way to engage old leads. If somebody doesn't book the first time, I get rid of them. I say, "You know what? Not my customer." Brandon's actually teaching me that that's wrong. Sales system is stagnant because I'm stuck answering all my calls myself. I won't be able to handle increased call volume. If I start ramping up my ad spend, getting more leads, I am not going to be able to pick
• 61:30 - 62:00 them up. A lot of times right now, I'm still letting calls slip, which means that my staff is not getting as booked out as it should be, and it's capping our growth. My team also feels unorganized in ways. I feel like I'm not strict enough. I feel like I'm not motivating them enough, and I need a way to always have new hires in the pipeline. Brandon also has somebody, Kyle, his manager, that he pays almost $30 an hour, who takes care of almost all of his random things that pop up throughout the day. things that you think are 10-minute problems, but actually take you 30 to 45 minutes each
• 62:00 - 62:30 because it distracts you from the high lever things that you could be doing throughout the day. Brandon has systems in place for that that I've seen. 90% of my jobs, once again, they're mid-t $500 or less, mostly details, not many leads for codings. I need to be able to increase my monthly recurring revenue with more maintenance customers and fleet and dealership contracts. And I also know that I need to increase my LTV or long-term value. I need better upsells and I need a way to get customers in the pipeline for ceramic coatings down the line after they've received a regular detail through marketing automations. Those are my biggest problems right now. Brandon,
• 62:30 - 63:00 what do you think I need to do for those problems? Yeah. So, essentially, you know, the problems that I have on this one, of course, the the issue is all leads are coming from Google, right? So, then from there, we want to diversify to become omniresent by running effective meta ads. The way that I like to describe Google versus Instagram, Facebook, and Tik Tok is Google is defense, right? Google is where somebody's actively searching you and they're coming at you, right? And now you are playing defense and they're
• 63:00 - 63:30 coming at you. you get you basically take them there at the touch point and then the the the cost of acquiring the customer is going to be much less and your your close ratio is going to be much higher versus Facebook, Instagram and Tik Tok are going to be offense where you're actually throwing ads out there and seeing what sticks your close ratio is going to be lower but depending on what you're running the ads for your your ROI is actually be much higher which dives right into 90% of businesses from regular detailing all of my meta ads are ceramic coating. Right? I have
• 63:30 - 64:00 the intro, the body, and the offer. So, prioritize and push highv value ceramic coating through targeted meta ads to where now instead of your average detail being, you know, maybe $250 to $500, now your average detail is now going to be anywhere from $800 all the way up to 3,000, right? Depending on how you structure your ceramic coatings and then no drip campaign or lead engagement system. implement a robust CRM and build comprehensive automation to re-engage inactive leads because once a lead comes in, yeah, of course you're going to call
• 64:00 - 64:30 them right off the rip and you talk to them. Yeah, not right now. You guys think the lead's trash, right? But we've already paid for that lead. So, how do we maximize our ROI on the investment that we're spending in marketing, we keep that lead in our CRM and we re-engage them with texts, emails, automations, and things like that to where we can still close them on the back end 30, 60, 90 days later. Real quick, Brandon, I'm going to take over. You guys are not being active enough in the chat. If this is not valuable, we'll go make some steaks. We'll go have a $3 $400 dinner tonight. We'll leave you be. I need a one in chat if this is valuable
• 64:30 - 65:00 because right now it seems like you're not taking this information seriously. Do you want us to stop? Because I'll stop. This is free. I'm not getting paid for this. I could charge $5,000 for this meeting. I could have closed people in the DMs prior, said, "Yo, we're doing this meeting. It's going to be stupid valuable. $5,000 Stripe link. Pay it and then I'll send you the Zoom link." That's what we could have done. Okay, that's what I thought. That's what I thought. And really, by me saying one in chat, I'm just I'm kind of joking with you guys. The main premise is I'm trying to make sure that you're actually following along. I'm not actually going
• 65:00 - 65:30 to stop this. Uh that's just some [ __ ] like sales thing that you can say, but I want to make sure that you're engaged with everything that we're presenting here before Brandon continues. I'm going to need a couple more ones in chat before we can continue though. Just straight up because this is kind of fun seeing the chat like pop up like this. It looks like we're doing pretty good. I got him here, bro. Got 143 people. Actually, we capped out at like 148 and we're hardly dropping at all. So, everybody's pretty much staying. Okay, now type a two in chat if you're detailing right now while you're watching. If you're detailing right now
• 65:30 - 66:00 while you're watching, then type a two. I'm actually curious who's out here hustling. I can share now. You can share now? Yeah. Oh, fire here. Just keep with my computer. That's good. You're writing stuff down. Good job, boys. All right, keep going. They like it. Sweet. Are you going to dive into number two now? Uh, no. No, that's all on you, bro. This is your part. Did you go over all of them? I did. I Yeah, go. Sorry about that. All right, cool. So, number two, right, the issue is owner currently handling all sales calls. Well, we have to develop structured scripts, KPIs, and SOPs and
• 66:00 - 66:30 hire a dedicated salesperson. Number one, we have to identify what we're looking for in a salesperson, right? Which is driven, which is, you know, great at talking to people, communication, and then also at least has some some diverse education on sales. So from there then we have our structured scripts which is exactly what they what we want them to say on an outbound sales call to a lead that comes in and then an inbound sales call to a lead that comes in to us and then also have KPIs for them call metrics sales metrics things like that and then SOPs
• 66:30 - 67:00 in order to basically how are we going to track these people and how are we going to make sure and hold them accountable throughout um difficulty managing increased lead volume as we scale right we're going to go from getting 50 leads a month or even 20 leads a month 50 leads a a month, 100 leads a month, and then continue moving up from there, right? Like right now, my business on average, we get about 550 leads a month. How on earth are we going to be able to manage 550 leads a month with one salesperson? Because let's say
• 67:00 - 67:30 our average close ratio is about 20%. 20% of 550 is right around, let's say, on average, right, 125. We're closing 125 to 145 jobs a month. From that, what do we do with the rest of the pipeline? Well, 30% of them are probably going to be trash leads. And then now we have the other 55% of the leads that are now going to go into an automated system. So we have about we have about 250 leads per month that then go into our nurture system. And we're focusing on closing them 30 days, 90 days, 120 days out um
• 67:30 - 68:00 to to make sure they're engaged and they're kept up to date with us, right? We send them automated text messages. Hey, here's the project that we have going on right now. We send them a project that we have going on. Difficulty managing. Um, so yeah, so utilize automations alongside a dedicated salesperson to manage and capitalize on every opportunity effectively. Calls occasionally missed. You know, it's going to happen, right? It happens with us sometimes as well. We got to have automations in place that instantly message call leads to maintain engagement. Um, team organization and development, current organizational
• 68:00 - 68:30 structure feels disorganized. Clearly defined roles and responsibilities. Every person inside the business should have clear roles and responsibilities, right? We even have one over here. roles and responsibilities contract, right? We have one for a mobile technician, right? We have one for like these are these are 10page SOPs inside of the business that we have that then defines, hey, here's your roles and responsibilities. Here's what you do on a day-to-day basis. Here's what you're responsible for. Here's what you do on a day-to-day basis. And that makes sure that there's
• 68:30 - 69:00 structure inside of it. And every contract, this is a contract that you sign with your employees. So that way there's no surprise of what they're supposed to be doing on a day-to-day basis, right? This keeps everything transparent. This keeps everything simple. And then you just hold them accountable to that contract, right? Um, all right. Cool. So, roles and responsibilities. Implement proper employee training to to support future growth. You want to have a growth trajectory for your employees if you want to keep growing the business. Everyone always wants somewhere where they can grow. Lacking strict
• 69:00 - 69:30 accountability. Establish clear KPIs and SOPs. Fostering a culture accountability and and that's within the culture as well, right? Like we've we've we have a culture u we have a culture recipe company culture overview which is we everyone holds each other accountable. Everyone knows whose roles and responsibilities and what they're responsible for and everyone can hold everyone accountable for it. Um in insufficient incentive structures implement measurable KPI based incentive structures for all team members. Right?
• 69:30 - 70:00 So a mobile technician you could have a KPI for you know uh quality control. You could have a KPI for getting reviews. You could have quality control or a KPI for being on time, right? There's so many different KPIs that you can have for someone, a salesperson, right? The amount of calls that they make, the amount of deals that they close, right? Those are just a couple examples that you guys can utilize in your business once you get to that point of being able to get a salesperson or like I said, if you guys have your first employee right now, start out small, right? Start out
• 70:00 - 70:30 50 bucks a week for making sure all jobs are completed correctly. No steady pipeline of new hires. Always, always, always. ABR is the key to every business, right? Always be recruiting. I always have a job running. I always have a job ad running. Always. There's never a time. I could have an influx of people in my pipeline for job hires and I continue to post job ads. Um, also from there, right, how do we how do we streamline that? because you want to
• 70:30 - 71:00 streamline applicant pre-qualification processes so that way you're not dealing with 500 qualifications a week. Now you're maybe dealing with maybe 50, right? And that's just big scale, right? On average probably we get maybe 20 applications a week and then we might have three of them out of that because you have to look at it at scale, right? What are your chances that you're going to get a good person out of 15 people? H maybe mid to slim. What are your chances that you get a great person out of a hundred people? Right? And you have to always always always be running job ads.
• 71:00 - 71:30 Um, awesome. So, no managerial role for delegation. Identify or cultivate internal candidates with potential or actively recruit externally to fulfill managerial responsibilities. And this person could even be in front of you. Right? That's something that we have to identify and then cultivate that person. Increasing high ticket sales. Majority of jobs are mid-t like we discussed above. Right? Focus on marketing on high ticket services. Our average for high ticket services is right around 1,200 with strategic
• 71:30 - 72:00 upsells clearly communicated to customers. Low lead volume for ceramic coatings develop engaging and education metal at meta ads creatives highlighting urgency and benefits. Like I said, intro body and then the offer. Um boosting recurring revenue desire for more maintenance customers. Simplify maintenance program pitch emphasizing customer convenience and savings. Right? Whenever we do somebody's car, we say, "Hey, you know, you spent 350 here. You could pay 150 on the back end and have your car cleaned every month. And you'd spend the same amount because you come to us every
• 72:00 - 72:30 quarter. If you want uh fleet and dealership contracts, build genuine marketplace relationships that offer tangible value. Right? We've created the exact system of how to provide tangible value to these dealerships and not relying on superficial gestures or giveaways. Right? Going into a dealership, providing donuts, guys, that's 1995. That doesn't work anymore, right? Build real value to where people actually want to work with you and not just to bring them donuts because then it honestly, bro, they just laugh at you. Improving lifetime value for
• 72:30 - 73:00 customers. Customers should return more frequently. Elevate customer experience and implement a referral program. Incentifying repeat visits and referrals. It's super easy, guys. Super easy to tell someone, "Hey, you get XYZ off your next detail if you refer X amount of friends and family." Um, upsell funnel and re-engagement process is lacking. Refine upsell strategy by identifying and offering only the most effective upsells. You guys go to a job and you guys want to sell them 15 different things and you guys don't know how to pitch them 15 different things. Figure out what your key three to five top upselles are and then offer those
• 73:00 - 73:30 every time because the chances of people actually buying those three to five upsells are so high. And then yeah, you have your 12 on the back end, right? Your undercarriage cleaning, your you know, things like that. But what are the what are the probably top three, right? I'm going to give you guys a free one, right? engine bay detail, headlight restoration, and then wheel ceramic coating. Done. Integrate powerful CRM automations with engaging creatives to continually re-engage customers and prospects. Okay, fire. Switching over.
• 73:30 - 74:00 All right, two this time. Two in chat if that was exceptionally valuable. We're going to move into the next part of this presentation momentarily. Just want to get a real quick check. Let me take a swig of water. You need some water, bro. That was very, very fastpac. I got some here. Appreciate you. Um, all right. All right, I'm going to stop sharing and talk directly to you real quick and we're going to go through some action steps that you guys need to be taking right now. I very much so hope I got it. I very much so hope that you guys got a lot of notes out of that because now we're going to talk about how you're going to put those plays to action. So, two in chat if that was exceptionally
• 74:00 - 74:30 valuable for you. We still have just shy of 150 people here. So, I'm very very happy about that. The S&P master file. Okay. Should I show that um in a second? Okay. So, all right. Two of that was valuable. Good. Good. Good. Good. Good. All right. Here's how we're going to strategize and make sure that these things are implemented appropriately inside of your detailing business. All right, you guys got to be ready for this. So, summer's coming, right? We are what, less than 60 days away from official summer. It's already spring, so
• 74:30 - 75:00 a lot of you guys have some level of decent weather right now, so you should be making a decent amount of money. If you're not making $10,000 per month right now, you're behind. If you're not able to cross $25,000 per month by September, you're behind. If you're already at 25,000 a month, you should be shooting for 30, 40, 50 a month by the end of the summer. If you're not crossing those thresholds and thinking that big, you are behind. So, the play
• 75:00 - 75:30 is going to be, do you know whether or not you know how to implement all of those things effectively? because we just spent the last hour rapid fire giving you a lot of things like you're drinking out of a fire hose. This call is not recorded. So you guys hopefully either recorded it yourself or you took notes because there was a lot of information given there. It is now up to you to figure out how to implement those things. The next thing that we're going to be doing with you is those of you that are inside Driven Elite, we're
• 75:30 - 76:00 going to go a full second hour breaking down the specifics on how we are implementing each of those systems in my business. The stepbystep A B C D 1 2 3 steps on how a CRM gets implemented, on how hiring a salesperson gets implemented, on how finding a VA to build all of your SOPs for you so you don't necessarily have to go and build them yourselves. That's what we're moving into. Now, what I did for you was give you a lot of sauce back to back to
• 76:00 - 76:30 back for free in a fast-paced, well presented manner because I know a lot of you guys have low attention spans. Hopefully, a lot of you guys were detailing, so you had something going on in the background, but a lot of you have low attention spans. So, I had to give it to you rapid fire. The exact implementation is going to be going on in the next hour for Driven Elite members only. I'd say there's about 50 of them inside this. So, that's great. So, we're going to be migrating over. However, if you're not inside Driven Elite, okay, this is not a sales pitch. This is a strategy pitch. If you're
• 76:30 - 77:00 making between $3 and $5,000 a month and you need a strategy on how to get to 10,000 a month, if you're making 10 to 15K per month, you need a strategy on how to replicate your business to cross 20,000 a month. If you're making 25,000 a month and you need a strategy on how to cross into 30, $40, $50,000 per month, what I'm going to do for you is I am going to put in chat here and I'm going to pin this a link to book a call with me over the next 72 hours. There's 3 days worth of call availability in
• 77:00 - 77:30 there. There's 147 of you. Those calls are 30 minutes long each. That's going to be what, 16 calls a day. There's only going to be probably 45 of you that are able to get that call. That's less than a third of you that are on this meeting here. I only have one me, one set of availability. Go ahead and click that link right now. Fill your information in and schedule a strategy call. What we're going to do on that call is find out whether or not you're qualified in your business to work inside of our program
• 77:30 - 78:00 with us to grow your business over the summer. It is a strategy call. It is a call to figure out what your pain points are. and it's a call to figure out whether or not this is a good fit for you with zero pressure. This is not a sales pitch. This is a strategy pitch. I'm going to go ahead and take questions on the Instagram. So, you guys stay on this one here, but type your questions on the Instagram live. That way, we can answer those questions. So, we got 26 people on the Instagram live. We'll put some people back in the Instagram live and then we'll go straight to that.
• 78:00 - 78:30 Perfect. All right, let's see here. So, I'm just going to keep typing in that chat link there. All right, questions here. How do you join the Driven Elite? Well, that's a great question. Uh the link is right in the Zoom link here for you to fill out that form and book that call. We'll figure out whether or not you're a good fit. What CRM do we use? You're able. You're able is a great CRM. Yelp ads. Yelp ads are not great. They're not great because a lot of times you're going to be getting basically the way Yelp is working is somebody puts in a request form on your Yelp and then it
• 78:30 - 79:00 gets sent to your Yelp. It also gets sent over to other Yelp businesses as well. So, it really breeds an environment where people are just shopping for the best possible price. Okay. All right. How much are you making per month? And then what is your Instagram handle? That's what we're typing in here. And then book that call as well to figure out whether or not we can run you up. All right. SOPs and then delegate or hire employees. Both. Both. Why should there be one or the other? If it's one or the other, it means you're
• 79:00 - 79:30 not effectively managing your time. The biggest thing that I actually learned from Brandon over the course of the last few days was how to manage my time better. I saw this dude rip a 15-minute meeting with his sales team, a 30-minute meeting with his VA, and then for the rest of the day, he was sorted on all the work that I usually have to do for like eight hours every single day. LSA ads versus Google Ads. I don't know what LSA ads are. Uh, what do you what's that? Do you know what LSA ads are? This dude's saying LSA ads versus Google ads. Do you know LSA ads? No. No. What do you use for Google lead capture? just the
• 79:30 - 80:00 website form on WordPress. Okay. Is a van necessary? If you're able to make good money out of your personal vehicle, that's fine because ultimately your first impression with your client is not when you pull up in the van. It's over the phone. It's your website. If your digital presence is good, if your skills over the phone are good, your first presence or your first impression is good. As long as you're not showing up in something that's completely terrible and then you're presenting yourself terribly, then there you go. How can I join Driven Elite even if I don't break
• 80:00 - 80:30 $1,000 per month? Oh, local service ads. Local service ads are great. If you're not making $1,000 per month already, Driven Elite is not for you. It's not for you. You need to have some level of established business. Minimum making two, three grand a month. Um, what do you recommend prices for a beginner? Very basic question. Um, let's see. Went balls deep in detailing stuff to try to start up. Got a generator, spent around three grand. Did you spend too much to start out? The question is, are you able to make that back? How quickly are you able to make that back? That's going to be the most important thing here. All right, I'm going to go and pop this in as well. Those of you in the Zoom,
• 80:30 - 81:00 type a three in chat if you've booked a call. Who's booked a call? Three in chat if you've booked a call. Okay, we got a few here. How many people have booked a call? Well, that's a lot of people. That means there's not going to be that many slots left to book a call. Who else has booked a call? None of your guys show up. How do you do the hiring process? The best way to hire from day one is to find some level of reference for that person. You don't just take somebody random in. Find out who their friends are, who their
• 81:00 - 81:30 family are. Speak to a reference. That way, you have some level of accountability of somebody that you trust that says, "Hey, I trust this person. They're going to do good work." Also, properly incentivizing your people so that they want to show up day in and day out and perform exceptionally well. Is very important as well. Uh, we're in the sales and marketing business. You should always be marketing. That is absolutely true. The funniest thing I've ever heard, and I'm sure you've heard this Brandon, before is, yo, I quit part of my marketing budget to save money. What do you think about that? You're saving money on marketing. No, every month I've
• 81:30 - 82:00 increased my marketing. Didn't matter how much money we had in the account, which we were always growing because I was always investing in money. Stop investing in equipment. Stop investing in anything else. The only thing that matters in your business is marketing. If people don't know about you, bro, they cannot buy from you. Absolutely. Sure. You need to be omniresent. You need to be present on all platforms. Every single time somebody opens their phone, whether they're on Google, Instagram, Facebook, Tik Tok, they need to see your company image. That's very, very important. Type a three in chat if
• 82:00 - 82:30 you've booked that call. I'm going to put the link in one more time. This is going to be your last chance to book a free strategy call with us to see whether or not you're a good fit to scale your business with us over this summer. Okay. Three in chat if you've booked a strategy call. Ask chat GPT how much you should pay your employee. No joke. Absolutely true. If you're not using GPT and getting the paid version, then you need the paid version. You need the paid version. 20 bucks a month, bro. It's the best investment ever. 20 bucks a month at GPT. All right. I'm not kidding when I
• 82:30 - 83:00 say this is the last chance to book that call because we're going to be going over and doing the implementation process of all of these systems with our Driven Elite members here in the next couple of minutes. Okay. Can you get a free John Mark aggression talk in here? No. You have to buy 100x mindset. I love John. I'll be singing him tomorrow. Actually, he just bought that Ferrari. They did 300K this month, actually. Ben, do we peep the master file? It's really good. Yeah, let's peep the master file. All right, y'all. Here's what I'm going to show you. If
• 83:00 - 83:30 you take a screenshot of this, then you're cheating. But, um, we weren't going to go over this until the next call, but these are all of Brandon's SOPs and systems all logged in here on his SOP. So, his whole SOP database is here. This is the implementation that we're about to go give to all of our members inside Driven Elite here on this next session. They're all going to have access to all of these things, right? So, the non-compete agreement, this is the cover page. It's a six- page agreement that he's got. Standard operating procedure with company
• 83:30 - 84:00 branding. All of these things and recruitment process, new hire, 90-day probation period, mobile tech rows and responsibilities. These are the cover pages, the full SOP is going to be available inside. That's what we're doing. This is a full database. If you take screenshots on this, you're cheating. But we're going to be going into all of this here very, very soon. So, this is your absolute last chance to book that call if you're not in Driven Elite to get a strategy session with us so that you can figure out what your next best moves are because summer is
• 84:00 - 84:30 here. Imagine another detailer puts you out of business this summer because you're not prepared. Last summer, I put two detailers out of business in my area. They were established, over 100 reviews. My marketing team keeps a very precise eye on how much traffic is going to my page versus my competition page. And we slowly saw that dwindle over two pages that were my competition. By the end of last summer, they were nowhere to be found. They shut down. Imagine somebody in your city who is working
• 84:30 - 85:00 with me, has my systems, chases you out of business, and takes your clients. Book a call. You don't want that to happen, do you? Okay, this was a great session. Super glad that you guys pulled up. We had 150 people at the top. Absolutely grateful and thankful for each of you. Good freaking luck this summer. The race has just begun. 60 days left till summer. Let's change lives. Absolutely crush it. Peace, y'all. Okay, what you just saw was the free live master class that Brandon and I hosted. But all of those systems that
• 85:00 - 85:30 we were sharing are documented fully, not just verbally said, documented fully in standard operating procedures so that you can implement them inside of your business. That's inside Driven Elite. And I'm going to be showing you that full call recording that we did on the paid side, inside Driven Elite, the exclusive side that goes 10 times more in depth to all of those systems than what you just saw. That was the free master class we hosted on Instagram. So,
• 85:30 - 86:00 make sure you're taking notes on this because I don't know if I'm going to end up deleting this. But like I said, all of these systems are documented like playbooks for full implementation for all of our members. Everything from how to build out a 90-day probation plan for your new hires to make sure that they have a non-compete non-solicit, a plan to scale your business, recruiting new employees, standard operating procedures for roles and responsibilities for every single new employee, and how to build out those exact systems to make sure
• 86:00 - 86:30 that every single job turns out the same regardless of what car it's on, regardless of what the situation is like with the weather to make sure that every single detail turns out with the utmost quality. alongside this full documentation database of every single playbook that we're using to scale this summer. All of that verbally said is fully documented inside Driven Elite for your implementation. So, please enjoy this next section. Um, hope hope everybody thought that that presentation went well. It was definitely like this
• 86:30 - 87:00 one's going to be a whole lot more in depth because obviously with people that are free, it's like dude, you know, there's some level of of like they'll take it for granted. So, it's a lot of it has to be entertainment and performance. So, I hopped up on caffeine. We had a great day leading up to it. The whole trip's been incredible. But, um, yeah, I had to go through things very, very fast. So, I'm very excited for this call here. We got Brandon here. We're going to be going a lot a lot more in depth to some of these step-by-step processes for you guys because ultimately, and Brandon was super impressed by this. This is why we've chosen to partner up in this way because, you know, and he can say from his own mouth, but I'll just recap it
• 87:00 - 87:30 for you now. And if you don't believe me, you can ask him. Um he was so impressed with what we've built inside Driven Elite over the last year because I've got a lot of you guys in this program that started making less than $5,000 a month and are now doing 15, 20, even $30,000 a month. Some of you just from the results of what we've put into this. Um and not all of that is is just through my own doing, right? Obviously, a lot of you guys here can tell how much I care about this community, but there's a lot of you that have really stepped up to the bat. Vincent is one of them. Ben's one of them. some of these guys
• 87:30 - 88:00 that have Rob has been helping out a lot more recently that have really helped each other grow and we've cultivated something absolutely incredible where we're not just in a situation where people are, you know, able to cross their first $10,000 month, but people are actually crossing into lifechanging amounts of money and their businesses are growing. So now I'm in a situation where I need to bring somebody in that is going to take us to the next level, myself included. And that is what this call tonight is all about. So we've been together over the last I think I got here Wednesday night. We went to sleep at like 3:00 a.m., picked up from the
• 88:00 - 88:30 airport at midnight. But I've been with Brandon from really Thursday, Friday, shadowed him, Saturday, shadowed him some, and then Saturday evening, and then today we've been working on all of this. So, we're going to go into a lot of the more in-depth systems here, and then we've prepared something very specific for those of you that are already making over $15,000 a month. So, we'll take a show of hands at the end of this, put those of you that are kind of in that more elite section in a group chat, and we've got something special for you guys Wednesday night. So anyhow, um I think the best way to do this, Brandon, is just to get you to dive in more in depth into some of those topics.
• 88:30 - 89:00 Uh and then we'll take questions and really make this more of a roundt discussion. But I want to go ahead and let's find three key leverage points that you guys are struggling with and get Brandon to go in depth into those three things. So I shared, let me go to my screen share real quick. I had three or sorry I had six different ones that I had on the presentation. What did I have? We have marketing, we have sales, we have teams. Yeah, we have marketing, sales, team, uh, price of jobs, MRL, LTV. Type in chat your top three
• 89:00 - 89:30 leverage points that you're looking for solutions on right now. And that's what we'll spend the next hour going into are those three particular leverage points that, you know, we have an overall understanding that you guys are struggling with. And then we'll really just make sure we're getting questions answered and really giving you guys the value that you need to cross into those higher months because some of you guys maybe are still below 10,000, below 15,000 a month, but we need you to be thinking big about what this business looks like long term. Start planning for the future, building your systems as you
• 89:30 - 90:00 make them. Okay? So, if you're waiting until you're at 15 20k a month to build SOPs, you're going to end up having to take time off from revenue producing days to build SOPs. It's going to be much better if you're at the lower revenue numbers to be building those right now while you have more time on your hands because you're not booked out all the time. So, don't think that you're left behind in what we're going to share today. Those of you that are over those thresholds, this is definitely for you. It's for both categories of people here today. So, let's check the chat and see what folks are saying. Um, one, two, and four. Two,
• 90:00 - 90:30 three, four, one, and four. Okay, four is definitely there. I think 1241 126 team sales systems I'm seeing a lot of definitely marketing and team those are locked in for sure. Marketing team and then I do see a decent amount of sixes. Some sixes. Okay, let's go one, two, and six. Brandon, um I'm going to have him share his screen. I'm going to mute myself. You unmute yourself and you present.
• 90:30 - 91:00 What's up? What's up, guys? Let's go. All right, cool. So, I want to definitely dive deeper into everything we just covered. So, let me see here. Where's my screen? All right. So, we'll dive deep into one um to start. So, essentially, we'll go into marketing, right? So, marketing is extremely key. Of course, I know most of you guys are optimized on Google. Um but we want to go ahead and start becoming omniresent, right? Facebook, Instagram, Tik Tok, because as I said, Google is defense, right? Everybody's actively searching you and they're coming in hot, which is
• 91:00 - 91:30 great, right? because those are the leads where we're going to be able to get 50 60 70% close rate on because those are the people that are like, "Hey, I need a detail today. I need car detailing near me, right? That's somebody who's actively searching for you." So that's defense, right? Because they're throwing the ball to you. We're going to start playing offense with our ads, which is Facebook, Instagram, Google, or Facebook, Instagram, Tik Tok, which is we're actually throwing the ball to them, right? We're throwing out creatives that are then going to stick for them and that are basically going to go ahead and educate them on the product
• 91:30 - 92:00 that we're offering, right? that's going to go ahead and give them an offer to get them into the system. And then, of course, we need our hook that's going to grab them into the into the system. So, I'm going to show you guys um one of my top performing creatives that absolutely crushed it. Um with this ad here, right, we made I think we spent probably 25,000 behind this ad. Um and this ad alone generated me about 250,000 in revenue. Um, of course we have probably about 15 ad sets running at one
• 92:00 - 92:30 one certain point of time. Um, but now we're the point where we're at. Um, we kind of have them narrowed down. We have our different ad sectors. We have an A list, B list, and C list, right? Our C list is our new creatives that we just created that we're going to test all together. Our B list is going to be the creatives that we've tested in the C category and maybe the top three that are winning. So, we put maybe five to 10 in the C list. Our top three go into the into the B- list. And then now the top two that went in the B list are now going to go into our A-list, right? Our
• 92:30 - 93:00 our A-list is where most of our budget is going to go. Right? Let's say we're spending $100 a day. $50 a day is going to go into our A list. $25 a day is going to go into B list and then $25 a day is going to go into C list. And here's an ad that made it through the C list, up to the B, and then up to the A. Um, and this is the one that's absolutely ripped. So I'll kind of I'm going to break it down for you guys, right? So, let's get this full screen. Oh, hey. What's up, Charleston? Keeping your car's paint protected for years to
• 93:00 - 93:30 come is easier now than ever. Right? So, there's our hook, right? That gets somebody engaged. Somebody's like, "Oh, yeah. That's me, right? I'm in Charleston. I want to keep my car looking clean and it's easy, right? That's my hook." And now people are engaged. And that's the power of ceramic coat. I'm introducing the product. Enhance gloss and durability. UV protection in a nonstick surface. So, it's going to be super easy to clean and maintain. There's my body. There's my benefits, right? What are they getting from
• 93:30 - 94:00 ceramic coating? They don't care that you're polishing the car. They don't care X, Y, and Z. They care what they get with the product. So, I've introduced I've got them engaged. Now, I'm keeping them engaged. I'm changing the scene, right? So, that way they stay engaged. And now, I'm giving the benefits that they're going to get. enhanced gloss and durability, UV protection, a non-stick surface, so it's super easy to clean and maintain, and then hydrophobic properties. We apply the ceramic coating on jets like this, yachts like this, and classic cars like this. I threw that in to build some
• 94:00 - 94:30 trust. Here's some things that we've done and applied ceramic coating on. Before we apply the ceramic coating, we're going to polish the paint to ensure all scratches, swirl marks, and imperfections are removed. And that's the true magic behind a ceramic coating. And I threw in another piece, a little bit more information. And this week, we have a couple spots left that we're looking to fill. We're throwing 50% off all ceramic coatings. If you guys are serious about keeping your vehicle looking flawless, get in contact with my
• 94:30 - 95:00 team today. Boom. And that's it. Right? There's our hook or or there's our close, right? That's our offer. That gets people like, "Oh, wow. I can save money, right? This something that's going to keep my car looking clean for years to come." And it's easy. and these are the benefits that I get. Here's a little bit of trust and credibility that I built off of showing them some jobs that we've done and then transitioning over a little bit more information and then now the offer, right? And that got us so many leads and our offer, right, says 50% off. It's still 1,200 bucks,
• 95:00 - 95:30 right? 2500 bucks, $3,000. But the fact that they think they're getting a deal, I don't know, most of you guys probably follow Grardone, but a lot of his stuff says 50% off. And this is the method where I kind of learned that from was just saying that somebody's going to get a deal and they immediately are like, "Oh, I want this." Right? I want this. I definitely want this. So, this was one of our really, really high performing creatives. And I mean, we have, you know, tons and tons of creatives in here that that we put inside of here. I mean, we have different creatives here, right? Some of this stuff, marine ceramic ads,
• 95:30 - 96:00 stuff like this. You guys should always be filming ads because you don't know what's going to work. Some stuff that you think that might not work will work. So, it's always about testing new creatives and seeing what's going to take off. And that was the one that really, really took off for us. And after about 4 months, we started getting ad fatigue. And why did we not see a recession in revenue? Well, because we already were testing the whole time. The mistakes that so many business owners make cuz they find their winning creative and they're like, "Oo, this is it, right? They kick back and now
• 96:00 - 96:30 they're like, "Okay, we're good to go, right? We have the winning creative." Whereas I've focused on continuously testing ads to make sure there's never a lull in lead flow. Right? You have your anchor ad, but then you're always testing ads against your anchor ad to see which one which one wins. And if your anchor ad fails right at a certain point in time where you get ad fatigue because everybody's seen it so many times, you already have ads in your B list. You move it up to your A list and then you're you're good to go. And then you have continuous lead flow. So that's how you guys create the creative. That's
• 96:30 - 97:00 how you guys make sure that you never run low on lead flow. And that's how you guys can consistently make sure that you're maintaining the same amount of revenue and continuously scaling. And is if something's really working, start putting more into it, right? Start putting more into it. Instead of 50 bucks a day, put a 100 bucks a day, 150 bucks a day, and just keep scaling that ad. Does anybody have questions on the creative on, you know, what what what goes into the creative? Does anybody have any questions on that? Yes. You can go. All right. All right. So, do
• 97:00 - 97:30 you when you're creating the ceramic coating ad, is one of the plays just changing the actual videos in the background and then pushing that ad. Um, when you're So, what I'm saying is if if you know the copy is good, wouldn't couldn't you just change what the person is seeing in the video? Um, can you say that one more time? Sorry. He's pretty much saying like, can you like like keep the same like like the script like keep the same script but change up the video? Like he's saying
• 97:30 - 98:00 would that still like would that fix the ad fatigue or do you got to change up the script every time? I can answer that question low key. Yeah, absolutely. So, let me show you right here. Right. So, we have let me see I'll find another one. Right. I keep everything. I have my baseline script of what I run through and then I have um I have my baseline script, but I just switch up the hooks, right? But every one of them I have the same body because we're still running the same offer. So I
• 98:00 - 98:30 don't really necessarily change up too much on the on the body because the body is going to be the same, right? We're still selling the same product. We're still selling the same benefits. I usually keep the same offer as well. I always run the 50% off, but it's mostly the hook and the actual scene that I'm shooting, right? So, like that one I was shooting a different scene, different cars. We also do voice over videos, but most of the time, like a lot of the times the the script most of the time, yes, it is the same. Yeah. And the whole point is like to change up like cuz like
• 98:30 - 99:00 if people are scrolling, then they hear the same thing every time. You want to change not only what they're seeing, what they're hearing, too. So then, you know, you spark new interest. But Brandon, quick question I had. that a lot of you people are probably the same thing. We're we're mainly mobile guys. I see, you know, you record most your stuff in your shop, you know, I would assume I have a van, you know, that I could record in front of, you know, what would you say to do to record a proper real, you know, if you don't have a nice setup, you know, like how to do you still get your company like visuals inside of it if you don't have a shop or a nice band? Absolutely. You know what?
• 99:00 - 99:30 that I'm going to pull real life time from February of last year. Right here I am in front of my van. So, you're in the Charleston area and have a car that's 2020 or newer. Listen up because I'm about to show you one of the best ways in front of the front of the ceramic coating which is a 10year paint protection. Here's what you're going to get. A deeper, more enhanced gloss. And this add is cooked, right? But that ad still says it was the one
• 99:30 - 100:00 from Detail Cartel, was it? Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Same intro from Greek Detail Cartel. And it it worked for a couple of weeks, right? But then it immediately caught eye fatigue, right? And it was just like it's very cliche. It doesn't really bring you stuff. So what I would say is like I said, you know, be be in your shirt, be in your uniform, stick in front of the van while you guys are detailing a car or while you guys are ceramic coating a car. And then you do that. And then, you know, a lot of times I like to put B-roll on it. So, we'll do ads with
• 100:00 - 100:30 B-roll and and things like that. Like for this one here, this one was an interior ceramic coating ad. Yes, of course, it's great to have whenever you have a shop. But even if you don't, right, you can still shoot it in front of a nice car that you did, right? If you guys are at a mobile spot and a car is in a good scenery, right, shoot in front of the car, right? If it's a nicer car, whatever you guys are detailing, shoot in front of that car, come at it walking down the driver's side, right? At an angle, and then cut, say your hook, then shoot it coming from the left side. say your body and then shoot it heading straight on from the vehicle.
• 100:30 - 101:00 And then also too, there's a good one adding B-roll. Can't get out of your vehicle. Well, now thanks to interior ceramic coating, you get UV protection, a non-stick surface, so dirt and grime are just going to wipe right off and hydrophobic properties. You don't have to worry about spills and things like that on the interior of your vehicle. So, if you're looking to elevate the interior of your vehicle, so you can utilize a few different tools, right? You can shoot your ads, stand still, just like I'm doing right here, and add
• 101:00 - 101:30 B-roll. You can shoot different clips coming from different angles, different vehicles. You can shoot selfie style, which selfie style is good cuz it builds a lot of credibility. Every once in a while, I'll shoot a selfie style ad cuz I'm always testing to see what works. What worked last month may not work this month, and what works this month may not work next month. That's why we we shot I shoot content two days before you came. I shot content the day you came. We shot more content. Yeah. You shoot ads 3 days a week. I shoot ads 3 days a week. Yeah.
• 101:30 - 102:00 Like that's my job. I've never seen that before. Yeah. Yeah. It was eye opening. And we're always launching creatives. And I can I can show you guys like in the Facebook ads manager. Like we have literally 15 to to 45 adets inside of our ads in Facebook at one certain time constantly. Like I'm constantly testing ads because if I'm going to spend like right now I'm spending right around 14,000 a month on ads and 12,000 of that's on Facebook. If I'm going to spend that much on ads, I'm going to make damn sure they are optimized. And
• 102:00 - 102:30 whatever's working best is going to be what I scale and spend the most amount of money on. Because if you don't, you're wasting money, right? If an ad's not hitting, you're just blowing money cuz people aren't stopping to to aren't stopping to watch your ad. They're not engaged in your ad. Your ad doesn't make sense. They don't know what you're talking about or what they're getting. And then they don't have an offer to create that FOMO that's like, I have to get this, right? I have to figure out more information. I have to get a quote on this, right? And then if they don't
• 102:30 - 103:00 buy immediately, it's fine because then we have the CRM on the back end, which a scheduling software and a CRM is two different things, guys. We have your Able, which is our scheduling software. And then we have our CRM go high level or any other CRM that you guys like to use, which is actually a customer relationship management software, which is where we want all of our leads to funnel into. We have automations built off of that, right? Which is going to keep our leads engaged. And um and then from there, let's say somebody comes in, right? I'm going to focus on I'm not
• 103:00 - 103:30 focused on, yes, I love a one call close. It's great. We get a ton of those. But a lot of the people that we get in the pipeline are 30, 60, 90 days out because we're playing offense on Facebook ads, guys. We can't just expect me to throw a ball to, let's say, like I put a $2,000 offer in front of Vinceman and he's scrolling on Instagram tonight and he sees my $2,000 offer. He's probably not going to wake up tomorrow morning at 8 a.m. and I call him and be like, "Yo, dude, it's 2 grand." And he's like, "Cool. Let me buy it." Right? Ah,
• 103:30 - 104:00 [ __ ] Okay, cool. Sounds good. Sounds good. I appreciate the information. I probably need a little more time to think about it. Awesome. Sounds great. What do you need to think about? I just need to make sure X, Y, and Z. D, X, Y, and Z. All right, cool. Sounds good, man. I completely understand. If there's any any other information I can get for you, let me know. And then I'm going to put them on the drip, right? The lead comes in, they're a prospect, right? We engage the prospect. We engage the prospect. We engage the prospect. And then we close the prospect, right? And then we delight the prospect. And then now the prospect becomes our promoter.
• 104:00 - 104:30 And that's the full circle effect of what you have whenever you have a CRM because they come into your pipeline, right? Everybody thinks it's a funnel is straight down and then out of the funnel. No, dude. A funnel is a circle inside of your business. Are we in sales now? Yeah, we'll cover this. I recently just did this as well, guys. I recently just got I used to I had some success with Facebook ads, too, but I used to just call and then be done with the lead. I would throw them in the trash. I recently just started doing
• 104:30 - 105:00 this, you know, moving I started using lead connector for calls and then um you're able for bookings and like I booked a thousand over $1,000 worth of emails on the third time I called someone. So originally I would have never booked them but like having the two softwares and maintaining is awesome. Another thing too that I know is in probably 80% of your guys' head right now is that you're nervous to talk in front of the camera. I bet that's in like 80% of your guys' head. You guys need to just jump in front of the camera and get good at speaking on camera. You
• 105:00 - 105:30 might not be good at first, but you want to get to the point where you're good at it because these things rip, guys. Every single detail, like Brandon, all these guys, they rip off these ads. Especially Brandon, you know, obviously, like he's been saying, he rips off these ads. You want to get used to them. And if you're nervous on talking on camera, they're not going to become successful. You just got to jump straight in. One year ago today, I was the complete same. I didn't want to hop on the camera. Didn't want to talk. Now, I hop on, boom, one take every single time. You guys got to jump straight into it. Don't worry about anything like that because I know you guys are thinking about that. Absolutely. Um all right, cool. I'm
• 105:30 - 106:00 going to jump into some of these quick questions here. So, we got um is Facebook ads the best place to run ads? Bro, like I said, omniresent. You know, most of my budget allocation for ads or yes in Facebook. I found a great return on ad spend on Facebook because I'm offering a higher ticket service, right? Like every ceramic coating that I sell, you guys have to sell three details for. So let's say your your your
• 106:00 - 106:30 lead closer on Google is 50%. Right? And you guys have to close three leads. You guys have to get six leads in order to close um three details, right? I might have to get five leads to close one ceramic coating. But the thing is is right, I sell one ceramic coating and I just made what you guys made off of three details. And the crazy part about this is guys is the fulfillment. Everybody's like, "How the [ __ ] do you make $120,000 a month or $100,000 a month?"
• 106:30 - 107:00 Right? Whenever I did 100,000 just in ceramics with three guys and most people have three guys doing 20,000 a month. It's because the fulfillment is still the same, but our average job is three times more. You guys see how that works, right? Like for one guy to do a ceramic coating, it might take the same amount of time to do two details, but instead of me doing two details for say $500 or $600, I just did a ceramic coating and
• 107:00 - 107:30 made 1,500. So I needed the same amount of manpower and I made almost three times the amount of money. That's how you scale. And we're still doing details on the back end, right? We're still doing details on the back end because everybody still needs details. And that's also a funnel framework that we have to take someone from a detail to then upsell into a ceramic coating, right? That's full circle effect. But getting that high ticket service on Facebook is really really crucial cuz we run Google ads for
• 107:30 - 108:00 ceramic coatings as well on on on Google. But a lot of people are not aware of ceramic coating still. A lot of people are not aware of paint protection film still. I just started running paint protection film ads and and probably 60% of the leads that come in, they're like, I have no idea what paint protection film is. But after I saw your video, I was I was extremely intrigued and there was a lot of information off of a 60-second video. Guys, if you structure it correctly, you guys can tell a whole story of exactly what a product is, the exact benefits,
• 108:00 - 108:30 and exactly what a client's going to get. And that's the defense versus the offense. cuz I know a lot of you guys love the worm leads, but you got to think um how many people how many cars has Brandon ceramic coded where the people had no clue what a ceramic coating was? They would have never searched that up. You got to be cold. You got to do the offense and the defense, which I think is huge. Exactly. Um what is the funnel lead software? Is recording entertainment social media content a waste of time? Absolutely not. Right. So, I kind of I kind of
• 108:30 - 109:00 differentiate all my content. Um, I need to get better on my Instagram content because I'm more focused really on ads and I don't have a content uh manager right now for my Instagram. But I think it's great, right? Because then it that is also a funnel like an organic funnel of getting leads into the software as well, right? But a lot of time like the entertainment stuff, I mean you can do entertainment stuff. Um, but the big thing about entertainment stuff is you're going to get shitty leads just quite frankly, right? Because you're going to get people that are like, "Oh man, this looks cool." Right? Like I've
• 109:00 - 109:30 ran some funny ads before. I've tried literally every single ad set there is out there. Funny, straightforward, um you know, ASMR, all the stuff, right? And and the ASMR and the funny stuff always brings me poop leads. It's somebody that's scrolling at midnight and they're like, "Oh man, like this looks cool, dude." And they throw their they throw their information and we call them the next morning. They're like, "No, dude. I wasn't interested in a ceramic. I just thought that it was funny." And I'm like, "Okay, cool." Instead of
• 109:30 - 110:00 me getting pissed off at the client for doing that, I I look internally and I say, "Okay, what exactly drove this client into my pipeline?" Right? It was a funny ad and somebody just thought it was funny. Um, so entertainment stuff is good. It'll get it'll get you more followers, but at the end of the day, I don't really care about followers. I care about like there's accounts that have 15 20,000 followers, you know, that that post all this entertainment stuff, but then you look at their numbers and they're doing 10 $12,000 a month versus I have 2500 followers and we're doing
• 110:00 - 110:30 120,000 a month, right? It's just like what is your target audience and what is your goal, right? Is your goal to entertain people and have a cool social media presence or is your goal to build a business that actually makes you rich and actually makes you money and actually builds freedom for you? Now Brandon, quick question to you. Um, are your sales reps are they like are they based in Charleston? Like are you with them in person? Are they at the shop? They're not. They're N. So our old our
• 110:30 - 111:00 old sales reps were um now we have our um now we have our sales rep. We only have one sales rep right now and uh he's based out of Phoenix, Arizona. Okay. So, and every morning widens the range of finding better saleserson like you don't really need them in person. Exactly. Yeah. So, I struggled for months trying to find sales people and I would just bring in somebody that would that would suffice for the time being even though they weren't really that great. and then
• 111:00 - 111:30 I had to take my time out of the day to then help boost sales on the back end versus then like I was talking about earlier on recruiting, right? If we have 100 applicants versus 20, what's going to be our greater chances of finding a great person? 100 applicants, right? So, I want to open my net up to be able I don't care if they're in Dubai, I don't care if they're in California, New York, wherever. as long as they can sit there and since we have a CRM we can track and
• 111:30 - 112:00 see what our people are doing how many calls are they making what's our turn what's our time between each call because once we actually make ourselves a business owner and and work on the business versus in the business then we can focus on then just looking at data and then we're making datadriven decisions right and then we're able to hold our team accountable then we're able to lead our team and then we can figure out put the puzzle pieces together why is our saleserson not making calls calls, right? Oh, he has something going on at home. Okay, why is our sales person not making um sales,
• 112:00 - 112:30 right? Oh, well, he has 5 minutes between each sales call. Every time he gets off a sales call, he goes and takes a leak or he goes and sits on his phone and scrolls for a few minutes, right? That's not the sales person we want. So, we always have to be holding our team accountable. Um, what is favorite brand of ceramic coating? I mean, we use System X, but I mean really ceramic coating, ceramic coating, guys. It's like whether you use System X, whether you guys use, you know, just get something where it's like high quality. You have to be a certified installer and it's like good stuff, as long as it's
• 112:30 - 113:00 good reviews and you guys can get it for good cost. I mean, just run it, right? It's like Coke and Pepsi. It doesn't really matter. Like that stuff doesn't matter. Products don't matter. As long as you guys have high quality work and can produce some solid results, that's the only thing that matters, guys. Like, use Adams, Chemical Guys, who cares? We use Adams and System X. That's all we use. All right, cool. So, does anybody have any other questions on marketing? If you have any questions on marketing, drop it in the chat and I'll call on you. Um, if not, we're going to move on to sales. So, where did you find your sales rep?
• 113:00 - 113:30 You said um just like anywhere or Yeah. So, I mean, you can either throw stuff up on Indeed. I actually um you know, like I said, I focus on leverage over time. So, I just went ahead and I paid um I paid someone to find me a sales rep. It was $3,000 and I paid a staffing solutions company to find me a sales rep and they did it within about 2 weeks. I didn't have to do anything. They pre-qualified everybody. They did everything. And that for me, right, everybody would be like, "Holy cow, like
• 113:30 - 114:00 that's so crazy. You pay $3,000 for a sales rep." But if you look at it, right, I was losing on average $10 to $15,000 a month not having a high quality sales rep. That's the way that I look at things, right? is like somebody's like, "Oh [ __ ] it's $3,000 upfront." No, it actually makes me $10,000 more per month. So, I'm actually losing $10,000 a month not having this person inside my business on top of that and my time. But to start, I would say like post on um you can always look on uh um
• 114:00 - 114:30 what's the one? LinkedIn. Check on LinkedIn for sales people, right? There's always people looking on LinkedIn. Post a job post on there. Post a job post on Indeed. Make sure you have it wide range spread across the US. Um, and then Better Team as well. Better Team's a good one. And then you can kind of blast it out on all platforms. Awesome. Thank you. Of course. Of course. Anybody else? No. All right. Cool. So, let's dive into Just uh comment in the chat. What
• 114:30 - 115:00 company do you use? Uh company for what? Probably marketing. I did something similar. I used a guy by the name of Chris Campbell who was 1,500 bucks and he placed a guy on my team within like 2 weeks. It's amazing. It's amazing. It saves us so much trouble, too. Saves us so much trouble, bro. Get on my camera. Um, all right, cool. Sounds good. And ad agency, right? I don't trust ad agencies. I have a private CMO
• 115:00 - 115:30 in house, but to start, right, use an ad agency to leverage to get you to the point to when you can have a CMO in house, right? mentioned that you only just transitioned over to having your own CMO. Or did you have your own CMO before? No, I didn't have my own I didn't He literally transitioned while I was with him. I I watched that call. Well Well, my I have I have I had a CMO. So once I got about $50,000 a month, I got a CMO. I used them. They helped me get to about 90 and then I just converted over to another guy. That's the thing, right, is you guys always
• 115:30 - 116:00 have to be looking. Always be recruiting, right? Cuz my CMO got a little comfortable, right? My CMO drove me from 50 to 120, but now what's it going to take me to get to $500,000 a month in revenue, right? Because I don't ever want to stop. I never want to stop growing. This business is endless. You see how many freaking cars are on the road? Endless amounts. And my thoughts whenever I'm driving down the road is, why am I not detailing every single one of these cars?
• 116:00 - 116:30 That should be every one of your guys' mindset inside of this call is why am I not detailing every single one of my cars in my city? Because somebody is when I flying the airplane, bro. I look down and I'm like, dude, I just count by twos and I'm like thousand thousand thousand. Bro, I live right next to the I live right next to the port where they drop off a thousand vehicles a week. And I start to get in that scarcity mindset. [ __ ] we don't have enough ceramic coatings. Bro, there's a thousand cars right here, brand new that
• 116:30 - 117:00 just got dropped off. And then I drive down the dealership highway and I'm like, what the [ __ ] dude? There's another thousand cars on this. You say you're always recruiting. So like when you're So say maybe you know you want to be constantly recruiting, but you know, you don't want to obviously bring on like 10 people at once. What do you do? How do you like constantly keep recruiting and have people there ready to snag up when you need them, but not fully bring them on? Like that was my big question. Yeah, great question. So I just have them in the pipeline, right? I have their contact. We've already
• 117:00 - 117:30 screened them and say, "Hey, Vincent, you know, you're a great fit for our team." And and unfortunately, right now at this current moment, we're not actually like ready to bring somebody on exactly at this current standpoint. And here's the thing, most great people are not going to be jobless. Okay? Most great people are not going to be jobless. They're going to be at a job that they currently don't like or they had a bad experience or whatever the case is. So, you're going to say, "Hey, let's figure out a way where we can
• 117:30 - 118:00 transition you in, right? You keep doing what you're doing, right? If a spot opens up, you're going to be the person to fill that spot if at that time you're still ready to go." But I have three of those people, right? So, maybe two out of those three people won't have that spot available, maybe 90 days from now, but somebody will. And then I don't have that mindset of the scarcity mindset of like, "Oh, I I can't lose this person, right? Somebody [ __ ] up a job. I don't know Walmart. That's huge, bro. Oh, yeah. Help me a lot, Brandon. Thank you
• 118:00 - 118:30 for that. Somebody messes up a job. Now you can't have that conversation with him. Now you can't cuz I got a guy right now who's like doing his own thing, you know, drop. He wants to be an entrepreneur himself. And obviously, you know, I want to help him promote that. I want to help him do that cuz I he's just like a good person trying to like build his own thing and I want that for him. But obviously, you know, me myself as a business owner, you know, I can't just let him go. So that I think I'm going to start doing that right away tomorrow. Just have some three people backed up lined up. That's you. Thank you. It's amazing, bro. It's free on Indeed. It's 30 bucks a month on Better Team, guys.
• 118:30 - 119:00 30 bucks a month for you guys to have security that you guys don't ever have to worry about if a detailer leaves you. You can still make money and you can still bring somebody in tomorrow. I wish I knew that a year and a half ago. And then you don't have to [ __ ] pay them a million. Like you don't have to like you don't like what Hudson says, you don't have your employee have more leverage over you. You don't have to pay them a million dollars for them to just stay. Yeah, bro. They're holding you hostage. Mhm. They're holding you hostage in your own business. That's crazy. And you know what? The reason why
• 119:00 - 119:30 I learned this is because 3 years ago, I was held hostage. And I said, you know what? I never want to feel like this again. I never want to feel like if I fire this guy today, my business is gone tomorrow and I have to do all the work. It doesn't have to be like that, guys. ABR. Write it on your hand. Write it on your forehead. I don't care. It needs to be everywhere. Always be recruiting. Even if you're not ready to bring somebody on, start looking for somebody good. And you know what? If you find somebody better,
• 119:30 - 120:00 all right, have an alignment meeting with that person and say, "Hey, you know, we have somebody that might be a better fit duh, X, Y, and Z." You know, or don't even bring that up cuz I don't really like to bring that up because then it turns into this whole argument and things like that. No, I'm better. I'm better. You just have that conversation with them and you say, "Hey, your performance hasn't really been there. I want you to grow within the business, right? XYZ." and you lay out the pipeline for them and then you give them you know 14 days and if they don't straighten up well hey bro we already had the alignment meeting I already told you what I expected and since we didn't go what we expected
• 120:00 - 120:30 we're just going to go ahead and head different direction brother I appreciate you being a part of the business man you're going to crush it on your own and I just feel like I'm holding you back from your potential you fire him bringing the new guy you're crushing right don't even miss a beat that's how you rock it all right cool I want to dive into sales sales is my freaking favorite dude Um, all right. Yeah. So, Hudson, Hudson's biggest biggest uh one of his biggest um struggle points is having an enhanced sales system. So, owner currently handling all calls. We already
• 120:30 - 121:00 talked about opening that net up and getting someone else in. Um, so that way we can not really be held hostage by a salesperson locally, right? They don't have to be in-house cuz I'm sure everybody's goal is here is to be able to run their business from anywhere in the world, right? We want to build freedom with detailing. And it's very simple, right? Right? We're just cleaning cars. We're just protecting vehicles. So, we can really run this business from anywhere. So, if we can get a salesperson out of state, right? And we can immediately learn how to run a business remotely, that then frees up
• 121:00 - 121:30 our time. And then difficulty managing lead increase lead volume. Like I said in the uh in the last call, right? I'm getting on average 550 leads a month, right? probably on average I would say anywhere for you guys you guys might be getting 60 to maybe tops 120 and the thing about that is right is like once you're getting that that's pretty fairly easy to handle um 60 to 120 leads you
• 121:30 - 122:00 know a month right cuz that's only two to four leads a day um versus whenever you're getting let's say almost 20 leads a day right it's a little more complicated and you guys know how hard it is to get somebody on the phone, right? So immediately, let's say you have 20 come in a day. Let's say 10 of them answer the phone, 10 of them don't. Now, now you have 30 leads tomorrow that you have to contact. And that number just continues to compound. And then all of a sudden, you have 200 leads to call
• 122:00 - 122:30 in a day. And then you're like, "Holy [ __ ] how do I handle this?" Well, that's where the CRM comes in. That's where automations come in. That's where the CRM works for us when we're not right. That's what cultivates our leads. Think of a CRM as a farm, right? We have our CRM that's a nice beautiful farm and all the all the things are grazed through and we have all of our plants plotted, right? Some of them are fully sprouted trees which are people who have already um Yeah. stressful as [ __ ] what I'm dealing with right now. Have 80
• 122:30 - 123:00 leads to get back to. Exactly. Right. So, we put them in the CRM. Our CRM is the farm and all of our leaves inside the farm are all plants, right? Some plants sprout faster than others, right? Let's say a tulip sprouts super fast and a rose takes a long time. Okay? And that's where the 30 60 90day pipeline comes in. So a lead that comes in, one call closed. Great. Boom. He's converted. What are we going to do about the person that we talked to that now we talked to them and they didn't convert, one call closed. Well, now they have to go into the nurture system, right? Well,
• 123:00 - 123:30 what are we going to send them? Right? Well, we're going to send them our offer again. We're going to engage them, right? We're going to send them a video of a vehicle that we did, right? Hey, check out this 2024 GMC Denali that we just did, right? Give them a video to watch so that way they see your work. Yeah, you're posting your work on your Instagram, but they're probably not on Instagram all the time versus if you send them a direct email or text message. Hey, John, check out this uh this 2024 Denali we just ceramic coated, man. And that's an automated message
• 123:30 - 124:00 that goes out to your people. Now that's cultivating your people. And now John a week later something that he was thinking about and and he was thinking about it and then he's like, "Yeah, I want to do that. I'm going to call them." Maybe he forgot to call you. Maybe he lost your number. Whatever happened now that reminder for him is that video building that trust, showing him what you're doing right now today. And now that goes out to him and now he's re-engaged. And now he's like, "Oh [ __ ] I I really wanted to do that." he
• 124:00 - 124:30 calls in, hey bro, I saw the video you guys did of the Denali X Y and Z D or if you don't know how how to have your automations up and cooking yet, then you send out a mass message, right? We had a day last week. I think it was uh I think it was Tuesday. We were looking a little low on sales and I met with the salesperson. I'm like, "Yo, dude, we're looking low on sales right now. We need to get some [ __ ] deals today. Let's crush it." Right? Here's the deals that we have in the pipeline. We only have three to five. We need more than that. We need to add an extra
• 124:30 - 125:00 15,000 of revenue next week. We need to close probably at least 8 to 10K today. Are you in? He's like, I'm in, bro. I'm locked in. Cool. I'm going to send out about 1,500 messages today of X, Y, and Z. We're going to do the 50% off ceramic, and we're going to throw in a free interior detail valued at $350. Okay. Phones are going to be ran off the hook. We got about 35 calls. We booked $12,000. And that's the power of automations.
• 125:00 - 125:30 That's the power of having a CRM and all your leads in a place to where they've been getting automated messages and now they get an offer that they're like, "Oh, fuck." You know, that's amazing. I can get a full interior detail and a ceramic coating and they call in and then we booked 12 grand, right? And now we have those people still being nurtured that didn't that didn't book in for that offer. So, that's super huge um to have on sales is get a CRM ASAP. You're able is not a CRM. You're able is a scheduling software. Calls occasionally missed. Everybody's going
• 125:30 - 126:00 to have it. We have calls occasionally missed, you know, but I use open phone. Um, if you guys aren't on open phone, if you guys are using Google voice, I would use open phone. Open phone is crucial um for having that. And um you know that that basically as soon as somebody calls in, it'll send them an automatic message. So if they call in, we miss the call, it says, "Hey um yeah, open phones to go." It's awesome. Oh, should be there, right? Um, so basically Field as a CRM. No, Field is not a CRM. Field Field and you're able are the same
• 126:00 - 126:30 exact thing, right? It's a scheduling software. It has a CRM feature in it, but it's not to the extent that like go High Level might have or, you know, like I said, I wouldn't recommend HubSpot for you guys. Once we get bigger, I would recommend HubSpot. I didn't convert over to HubSpot until I was doing about 70,000 a month cuz HubSpot's about $1,500 a month. Whereas GoHigh Level has same features, right? And it's about $400 a month. Do you want to go CTA then questions and kind of round table? No, I
• 126:30 - 127:00 think. Yeah. Okay, cool. All right, let me take real quick. Hold on. Let me uh go for it. Four real quick. Yeah, go. Cool, cool, cool. Um yeah, so basically missing phone calls is fine. Open phone will basically send them a message, say, "Hey, sorry we missed your call. X, Y, and Z. Um you know, what can we get your information on?" And then from there, then it starts the conversation and then we can text back and forth as we're on another call or we can't take the call cuz we're with family or x y and z, friends, whatever. And then we push that over. Um, increasing high ticket sales.
• 127:00 - 127:30 That was the one that we were was it high ticket sales or improving lifetime value? What did you guys want more? Four or six? Increasing high ticket sales or in improving lifetime value? Four, six. I got them pulling up here. Let me see what they're saying. Four, six split right now. Four. Four. F4 split. It's split, bro. is actually split. I'll cover both real fast. All right, I read both of them at split. A little heavier on six. Um, all right. Cool. So, increasing high ticket sales. That just kind of drives back to the creative that I was showing you guys, right? I showed you guys the creatives. I hope you guys were paying attention and you guys were
• 127:30 - 128:00 taking notes. And if you guys were really smart, you guys would have videoed that, right? You guys should have videoed me walking you through the ad of exactly what I shot, how I shot it, what I said. Copy that and then paste it inside of your business. Right, guys? I'll post it on the school tonight, guys, for you boys. Uh, that's that's the boy right there. You guys need to show Vincent some love right there. Vinc Vincent was using his head. Nice work, bro. Um, so that's exactly
• 128:00 - 128:30 how you guys are going to increase high ticket sales is run those ceramic coating ads. And um, like I said, develop engaging and education metal ad creatives highlighting urgency and benefits. You're going to engage the customer. You're going to educate the customer. And then you're going to make sure that you drive urgency on that value. All right. Cool. Improving lifetime value on customers. You got to have customers come back to you. And I'm even optimizing this more on my business. Um I haven't had it fully fully dialed in yet where we're testing out a few different tactics because my
• 128:30 - 129:00 my thesis is there's so many people that want ceramic coating and PPF. I can get a thousand people probably a month, right? Because there's 800,000 people that live here. I can probably get a thousand people a month to get a ceramic coating, right? At maximum potential in my business. But, you know, that's how we focus on making sure average ticket of what? 1,200. Yeah. 1.2 mil. Exactly. Yeah. So, I can get a,000 people a month at maximum capacity
• 129:00 - 129:30 in my market to get a ceramic coating. Obviously, I'm not there yet, but it's only a 10x from where you're at right now, though. Yeah, I know. Dang. Um, so essentially, right, so where we go from there is I'm focused on getting that first time crack. But then from there, once we get the ceramic coating, it's going to say, "Hey, you know, somebody who's willing to spend $1,500 on the front end or $3,000 or $5,000 on the front end is probably willing to spend $178 on the back end and get their car detailed once per month cuz obviously they care about
• 129:30 - 130:00 that. So everybody looks at, wow, yeah, I can get two, let's say average of $1,500 per ceramic coating. You can get that on the front end, right, for a full day, which is great. But if you get 178 per month times 12 months, that's actually more than the initial one, which is 2136. So how do you make your pitch so good that once somebody gets the ceramic coating, it's going to say, "Hey, you're going to have a brand new car every single month." This is going to protect it initially, but yes, it still has to be maintained. It has much less maintenance, right? Which is the common
• 130:00 - 130:30 misconception of ceramic coating, but we're going to come out and maintain it. Our original detail pack is usually $325. We're going to come take care of you every month so we have a fresh car reset every month for $178. Does this sound like something that makes sense for you? And usually the average income of a person spending $1,500 on a ceramic coating is anywhere from 100 grand all the way up to a couple mill a year. You don't think they have two grand a year to spend to make sure their vehicle looks flawless every single month?
• 130:30 - 131:00 What style of objections do you see with that? And how did you establish that price of like 170 170 something? Um, honestly, just me just being like 200's a lot, 150 is too cheap, 175 is in the middle, and then I just I just I don't know. Sometimes it's like we have an exterior detail package which is 184. I don't know. Sometimes they just throw random numbers in there. I just kind of felt like that was like a good number, so I like the number and I was like, "All right, I'm just going to charge
• 131:00 - 131:30 it." But the objections that I get would be some people are like, cuz some people do come in that, you know, might make 50 grand a year and they're like, "Hey, like, you know, I maintain my car myself, so I want to get something to make easier maintenance." That's fine, right? But if we do 20 codings a month and we can get 50% of those clients to convert, right? or on average, throw in the chat, how many codings are you guys doing a month? Throw in the chat. I want to see how many codings you guys are doing a
• 131:30 - 132:00 month. 5 to 10, 5, 30, 0, 6 to 10, 10, 10 to 20. Okay, let's say on average, average number here is 10. If we can get five people, 50% of those clients a month to convert, right? That's 178 * 5. That's an additional $8.90. The next month, every month we do that, we times that by 12. At the end of a year, you guys have
• 132:00 - 132:30 $10,680 in monthly recurring revenue in your business from getting five maintenance clients a month, guys. And that's not including the details that you guys that you guys are doing, right? Let's say you guys are doing 30 details a month. You guys get 30% of those people. that's an extra 10, right? So, it's looking at small numbers that might seem so small that you guys are like, "Dude, that's only $890 next month. I'm trying to do 15K." But over the course of 12 months, it compounds. And let's say in 12
• 132:30 - 133:00 months, you guys would be doing 30, but now you're actually doing 40 because you guys actually took the time to upsell your customer there at the point of sale. You didn't push it hard, but you guys just work the numbers, right? Sales is just numbers. You figure out what that conversion is. You play it back into real time and you say, "Hey, if I convert today, what is the cost over 12 months or over six months, right? And this is how the small things add up. Just changing a couple small things here and there is where it goes from there." But yeah, the the objections are
• 133:00 - 133:30 mainly like, "Oh, like I can get it cheaper. Oh, I can do this." That's fine, right? We're not ever hard closing anybody on a detail, guys. It's a detail. It's a luxury. We're never hardclosing anybody. I've never hard closed anybody on a ceramic coating who did not want it and I got them to want it. I've hard closed somebody on somebody who was going to go with another shop. [ __ ] yeah, bro. They're not going with another shop. If they're going to get a ceramic coating done, they're coming with me because if they don't, I'm doing them a disservice of
• 133:30 - 134:00 allowing them to go to another shop because I know my products the best and they're going to get the best experience with me. So look at that of everyone that you don't sell that is going to get it that has high antenna buying to go with you because if you don't that's a disservice to your client. Any questions on sales? Any questions on building? Let's go. Well, let's go our show of hands first and then we'll do that. Cool. Okay. All right. Let me switch over real quick and get my stuff going. Boom. Okay. Can you guys hear me? Oh, turn that off. Um, real quick, uh, type
• 134:00 - 134:30 a one in chat if that was stupid valuable. We're not done quite yet, but one in chat if that was stupid valuable, and I think it freaking was. Oh, woo. Let's go. Crushed it, bro. Now, a lot of you guys already had some experience with Brandon from um the Driven Elite event that we did in January. He came out as one of our speakers, but only came out for a day. So, I didn't really get a chance to spend time with him. Just kind of got some of the value from that initial meeting. Uh but dude, this dude is the real deal. I did not expect
• 134:30 - 135:00 to pull up and see $10,000 days worth of detailing PPF and ceramics. I thought, you know, he's probably doing three, four, maybe five grand a day. Like, you know, this dude is smart. He's genuine. Cares about every I mean, it's been a great experience. So, what I want to do real quick before we go into the question and so forth is I want you to type a two in chat if you're currently making $15,000 a month or more. 15 a month or more. If you're at 145, we can let you slide. If you're at 142, maybe we can let you slide. If you feel like
• 135:00 - 135:30 you're doing 15K a month with the actual numbers only 11 or 12, but your like social media numbers 15K a month, maybe I'll let you slide. Um, but uh let's let's go 15K a month or more. Type it too. Now, I do have somebody here that is uh Samsung SM and then Zoom user. Those of you guys that are not logged in with your like actual number or your actual account, uh, type your name in chat so I can like actually know who it is. Um, okay. What if you did 15K for the
• 135:30 - 136:00 first time this month? That's fine. That's fine. Um, all right. Yeah, two in chat if you're doing 15K a month or more. Benjamin Wymer, I'm going to allow you to slide up and be one of that. So, go ahead and put two in chat, please. Um, oh, you already did, actually. Ben, are you doing 15? You're close, right? Yeah, you are. Yeah. Yeah. Okay. His social media numbers 15K per month. All right, I'll just give you guys a second. What if you're projected to hit 15K next month? No. No. No. I'm gonna let you keep working. Let you keep
• 136:00 - 136:30 working. Um, two. 15K next year. No, Latif. No, no, no, no. All right, let's get everybody here. Did everybody do two? Two, two, two, two, two. What I'm going to do is I'm going to put all of you guys that are twos in a group chat because Wednesday night at 8:00 p.m., we're going to go over something specifically for you guys that is going to involve flying you guys out to Charleston, South Carolina to do exactly what I've done over the last couple of days. Okay, the next level for Driven Elite is going to be here. And I see Rob
• 136:30 - 137:00 smiled at that, bro. It's going to be huge. It's genuinely been life-changing to be here with Brandon. Okay, so let's go. Um, all right. Twos, twos, twos, twos all around. Let me go ahead and count these up. So, I'm going to group chat my twos. Is there a maximum limit on the amount of people that we can put on a group chat on iMessage? Bro, there's not. Okay. Like 30 people. Okay. All right. Let's go. Rob, we're going to add Ben. twos all around y'all. If there's any more twos, do your twos or forever hold your peace. Uh Sam Games,
• 137:00 - 137:30 uh we got Braden Stacy, we got Ashton Trin, bro. And like I said at the start of this call, there's a lot of freaking you guys that are saying too that I coached up to there, which just makes me so happy. So proud of you guys. This is like the most fulfilling thing I've ever done. Moses, bro, Moses, did you get that testimonial made for me, bro? Eh, that new car you bought. All right, let's see. Oh, I can't hear you. Hold on. What's up, Moses?
• 137:30 - 138:00 I don't know why my thing's not working. I can't hear nobody. You is too good for us, man. Come on. He's at the gym. Oh, there we go. Turn that off. Turn that off. [ __ ] stink. All right, Matt. We got Vincent Caruso. We got Kyle. Got Jessie. I got a manual
• 138:00 - 138:30 Mendoza. I've got Manny Messen. Manuel Messen. Yo, Hudson, can I ask uh Brandon one more question? I got to dip soon because I got to call my setter. Yeah, go. I got Kyle hand. Yo, Brandon, real quick, just let me know when you're unmuted. Oh, yeah. Go. Here, let me switch it over. Oh, by the way, real quick before you say that, Vincent, some of you guys have Samsung's. I can't put you in the group chat, but I'm going to text you directly because I don't want to freick up this iMessage group chat. I might actually do some iPhone
• 138:30 - 139:00 giveaways next month for those of you that have Samsung's cuz we can't have that. If you're making money and you have if you're making money, you don't have an iPhone, I'm going to kick you out. I'm serious. It's that bad. I don't care if the technology and the features are better, you show up as green on my phone. I don't like it. I'm playing it. I don't like it. All right, go ahead. Mute yourself. Yeah, go ahead. Real quick, I'm at the point right now where like I'm delegating. Got guys coming in. I'm going to do what you're going to what you said and told me to do is obviously ABR. You know, always be
• 139:00 - 139:30 recruiting. Like everything's going in the right direction. The only point where I'm at right now is kind of like I want to get into a shop and you know here in you know, New Jersey shops are fairly expensive, you know, just because of the real estate and all that. And I want to get a shop in a good location, you know, and I definitely think I could save up the amount of money to do that. Although, right now with the mobile company, I got one van, I got two guys currently, you know, it's going great. You know, everything's really going great. You know, there's nothing really holding me back. Although what I'm trying to figure out is I'm trying to
• 139:30 - 140:00 I'm on that middle road right now. The middle road of saving because obviously I want to invest in a company to make it grow, but I'm kind of trying to obtain that middle route so I can save up tons of money to get a shop, but I'm just like in the middle. Like obviously I want to scale the company to two vans, get more employees, but at the same time I feel like if I just focus on, you know, one van, two guys, you know, that perfect middle point, well, saving money with less investing, you know, obviously working in driven elite as well to help me save more money. I just like that's
• 140:00 - 140:30 where I'm at right now is just finding that middle point. I just don't know if that's the best thing to do. I just want to get it second backed by you because obviously you already done it. So, so you're So, so you're trying to figure out whether you should jump into a shop right now or later. Yeah, just like not exactly that, but I know that for certain by November, I want to get into a shop. I just want a decent amount of money saved up obviously just because, you know, a little bit of cushion for myself. Two, they're expensive in New Jersey. You know, I just want to save up money for that. But
• 140:30 - 141:00 the thing is, for me to get to that point and save up that money, you know, I just I need to, you know, obviously watch my spending and budget and all that. Obviously, part of that is a little bit less investing in another company. So, you know, I'm just like confused if I should just like just stay at this middle ground of two guys in one van and just consistently push and save up to about 100 grand for that shop and also do the driven elite and the content stuff or I should like ramp up cuz right now what I what I think is good and I just obviously want it backed by you is what I think the move is is to just stay
• 141:00 - 141:30 with one band, two guys, always be recruiting. you have like three guys ready to go, but then just focus on content and just kind of find that middle ground. Save up 100 grand for a shop and then boom, get in that shop and just start ripping. But I don't cuz I don't want to scale too too fast, but I want to scale, you know? I just want to Yeah, that's the main question I've been having for you. Right. So So here's the key thing, right? Is is you're doing 30k a month? Yeah, yeah, around that. 20 to 30. Okay. But I definitely think I can
• 141:30 - 142:00 hit like a consistent like 30k this summer, especially with my new like sales systems and stuff in place. Absolutely, bro. I mean, the thing is is like we have to optimize what we have until we move further, right? And that's exactly what I did. Two guys, one van, in 30 days, we did 54,000 cash collected, right? And and the reason why I say it's so crucial to do that is because, you know, like I'll share here real quick. Um, this is my variable for last week, by the way, guys.
• 142:00 - 142:30 29,395. Um, but let's say, you know, for field, I'll go on my old field um software cuz this is what I was using last year. Um, you guys can see my screen. Yeah. Yep. Uh, [ __ ] I'm not in the wrong um, hold on, hold on, hold on, hold on. Give me one second, guys. Let me rock this out for you guys. All right. So, I'll show you guys last year
• 142:30 - 143:00 timeline real quick. Um, last year 2024, March 1st through the 30th. All right, cool. So, let me share now. You guys can see. Yeah. Yep. Sweet. So, this is what I did March 1st to March 31st. And as you can see, um, our average service revenue was only $417 and we had $23,862 done in the month of March with
• 143:00 - 143:30 one guy in one van. Then we take it to April 1st to 30th, two guys, one van, $53,934. So, I would say until you guys optimize to two guys in one van, I would be, you know, um I would be happy to see 40 grand, right? Because then that means we're selling higher tickets because do you know how many jobs you're doing right now per month? Yeah, it's about
• 143:30 - 144:00 like 50. Okay. And on average, you're doing 25,000 divided by 50. So, your average something I was thinking about too though, just like pushing my ticket and that's that's one of the that's one of the few um limiting beliefs I've had was just like the upping the ticket with all that, but I know I just need to jump in and do it. Mhm. All that. Absolutely. Yeah. Cuz your average your average service revenue right now is 500 per vehicle. Let's say if you on average did 25,000, you did 50. versus if we stayed at 50 but we
• 144:00 - 144:30 increase that service revenue by 200 and we take that to 700 immediately that bumps you up 10k to 35,000 right and then we bump it up a little bit more I think now I can probably even hit 40 with you guys in one van you know and they're both getting good at pain corrections as well too so I can do one steps with them as well yeah absolutely so I would say like let's get you and also too are your Facebook ads dialed in are your are your um is your CRM
• 144:30 - 145:00 automations dialed in, right? Is your CRM dialed in? Is all of that stuff dialed in? Because the reason why I had $14,000 of lost revenue from May to June is because I didn't have these things dialed in. Right. I've been working with a dude named Sebastian. He's uh he I use his system for lead connector. He's got an amazing pipeline system. That's one of the things I've just started doing. But, you know, it definitely I've already seen an increase of just like better client retention and all that
• 145:00 - 145:30 type of stuff. He he's got amazing automations in place, you know, and that's like one thing that I think is making me excited for this summer is mainly because I got that new sales system in place and it made me more like on this call tonight, I was more happy because everything that you said, you know, qualified everything I was doing, which made me very happy with all that. But I got a dip dog. I got a call my setter. Also to most of you guys here on this call, make sure you definitely guys are engaging more. I'm feel like I'm the only one really talking. I want you guys to just jump in and talk. You know, like one of the things that helped me get
• 145:30 - 146:00 where I am cuz I was making 3K a month a year ago when I first joined Journal Elite. And literally at that first event, I was surrounded by a couple millionaires and I was like, yeah, I was a little shy. But I said, [ __ ] it. And I talked. Guys, if you guys just talk, I'm telling you, you guys will get more value. Other people will get more value. Just go ahead and talk. Don't be nervous, Brandon. They're all normal people, brother. They want to talk, you know? That's the whole point of these Zooms. I want to hear more of you guys talking, just being fluent on these Zooms. Don't be scared to cut someone off. You're just gonna like unmute your mic and just jump in. You know, it's
• 146:00 - 146:30 going to help everyone. Speaking of which, is it cool if I can ask a question? Yeah, go ahead. I love you, Vincent. Peace, bro. Thank you. I'll be in touch. See you, boys. Vince, Vincent, my Yo, uh, Brandon, thanks for again hosting this event. I you mentioned something very interesting just a couple minutes ago when you were having uh the forecast revenue of March of 2024 and then 20 24 April. You said that in March of 2024 you had one van and one guy and
• 146:30 - 147:00 they had 24,000 in revenue. the next month you had two guys in one van and you double the revenue which is very interesting because uh Hudson has mentioned in the past even myself have experienced this whenever I put two guys in one van or whenever Hudson puts two guys in one van it's not twice as much efficient or twice as much revenue it's only about 30% faster so how did you I guess uh work around this yeah absolutely and that's the conversation that Hudson and
• 147:00 - 147:30 I had at the driven elite event um which is how we were able to you know over the course of the last year I've been able to optimize and study that right and that mostly applies to details right on details you know there the the basically return on manpower on that is not high enough to put two people on it versus the ceramic coating there is and the main thing that we were focused on like that month we did 54,000 I think we did 90 jobs right and
• 147:30 - 148:00 we were selling ceramics for only700 $00 at that time, right? Mobile ceramics were $700. Onestep correction, 5year coating and they were 700 bucks. Flying off the shelf, right? Let's say we did probably 70 of those were ceramics and then 20 of those were details. We were able to do a ceramic in half of a day, right? So, we were doing two ceramics a day with two guys on a mobile van. So, whenever you're talking in details, yes, absolutely. It's only about 30% more efficient, which is why now I have one
• 148:00 - 148:30 guy on my mobile van doing my detailings, right? And he he prints those, right? We get 20,000 a month from our mobile detailing van just doing details. But in terms of the ceramic line, I doubled. And for you guys to know what I did in that shift from March until April, I went from spending about $1,800 on marketing. I found the creatives that worked. They were ripping. I found the systems, the processes, all the stuff, sales, marketing, and I just doubled it. I doubled it for month one, and I went
• 148:30 - 149:00 offensive in my business. I did not say, "I need to save money." I did not say, "Oh, I just made a lot of money this month. I need to stash some in the bank, right? Why are we doing this?" To make more money, guys. Reinvest the profit that you make this month into next month. And I didn't have to reinvest all the profit. That's the crazy thing was I literally went I made 20 20 $24,000 month one and then in month two we did 54 and all I did was reinvest $1,800
• 149:00 - 149:30 more dollars and then put another person inside the van. Did you have a CMO yet at that point or were you still using an agency for marketing? No, I was using an agency. Yeah, I was using an agency at that point. And like I said, you know, whenever good creatives are built, right, it's kind of hard um, you know, not to get great results, right? That's why I focus on the creatives, right? It's like you can pretty much get anybody to run your ads that knows, you know, their their elbow from their ass. But essentially, you know, kind of what
• 149:30 - 150:00 you want to do is just focus on building an amazing creative that captivates the audience, engages the audience, and builds that urgency for the offer. So once you do that, then you can find a marketing agency or or a friend or family or figure out how to do it yourself. Run the ads, scale the ads. But then once you hit that point of, like I said, 75K, then that's the point of where it's like, okay, now you're spending a threshold, right? Facebook has a threshold to where, like I said, once you guys get to that point, you can only spend so much and get the benefits
• 150:00 - 150:30 out of it, right? So, like if I doubled my ad spend right now, I wouldn't get double the amount of leads because there's other ways that I have to optimize. There's other avenues that I have to take. Um, but for you guys, like I said, focus on building amazing, professional, highquality shot creatives. And if they're not perfect, guys, don't settle for anything less. Do not settle for anything less than perfect on your creatives. Because if you're going to put thousands of dollars behind them, why are you going to waste money?
• 150:30 - 151:00 right? Like, would you want the whole world seeing this ad? If yes, send it and go show it to a couple hundred thousand people. Hey, Brandon. Um, I just had a quick question on uh I know we didn't really cover too much of it tonight, but more or less your dealership gigs. So, I in my business have a lot of dealership revenue in comparison to clientele. and I just hired my first employee and um
• 151:00 - 151:30 it's going pretty good. I really want to outsource that completely, but I've been also trying to generate more dealerships cuz I'm around a lot. And I was just kind of curious how you go about initially contacting them um as far as just I usually walk in and try to talk to the manager, but lately I've been kind of looking at printing out brochures that I can hand them after the fact. Yeah. Yeah, I got you. So on top of that, also just how did you introduce PPF to them? Cuz I would love to introduce that to my current dealership.
• 151:30 - 152:00 Yeah, absolutely. So you have a dealership partnership already? Yeah. Amazing. And real quick, what does that look like? Are you doing recons for them, ceramic coatings? What does that look like? It's basically full details on other cars. It's their wholesale cars are pretty much their shittier cars and then their um resales are their nicer ones, but they pay me $1.90 a car and I do a complete detail plus a quick engine bay. How many a month? Right now, the the contract just went into place, but they're guaranteeing they guarantee me eight a week, so it's
• 152:00 - 152:30 about 6,000 a month. Amazing, dude. That's beautiful. That's beautiful. You guys take notes from this, guys. Um, so yeah. So, I mean, that's great what you did. I don't like the brochure. I don't like that kind of stuff. It just kind of seems like salesy, right? And the manager is not who we need to talk to inside the dealership, right? It's the used car sales manager, right? Cuz the GM's always stacked up. The GM's got this pedestal that he's sitting on and it's just like he doesn't know you. He doesn't want to talk to you. So, whenever I go in, guys, you have to do your research before you go in there. I
• 152:30 - 153:00 go on chatbt, I say, "Hey, this is the dealership I'm walking into. Who is the used car sales manager?" Boom. Peter John. Awesome. Cool. Hey, Sally. How you doing today? Amazing. Good. How are you? Hey, I was just curious if Peter was available. We were chatting before. I just wanted to see if he was available. Yeah, he is. Awesome. Yeah. Yeah. Show me his office. Perfect. Go in there, talk to Peter. Hey, Peter. How's it going, man? My name is Brandon with the Lead Pro Detailing. How you doing today? Perfect. Amazing. Awesome. Just wanted to stop by real quick. We're the number one detailer here in Charleston. Just
• 153:00 - 153:30 wanted to see how many recons are you guys currently doing a month? Awesome. Sounds great. And are you guys doing them in-house or you guys outsourcing? Great. And what's the average cost on those? Awesome. And then what's the average turn time? Okay, great. Listen, if I can decrease your turn time, increase your quality, and have the same cost attached to each recon, is that something that would be worth 5 to 10 minutes of your time? Boom. What are they looking for? Faster
• 153:30 - 154:00 turn time because then they can trade a car in and get it faster on the lot. What are they looking for? Cost efficiency. They want to pay the same cost. They have a budget. And then also, what are they looking for? A better product. All these companies that are reconing their cars do [ __ ] quality. They don't care. The cars look like ass. And then once they go out on the lot and the salesperson tries to sell them and has to go back to recon. Hey, the tires didn't get shine. Hey, this didn't happen. Hey, this didn't get happen. So, you make that promise of saying, "Hey, if I can increase quality, decrease turn time, and have the same cost, is that
• 154:00 - 154:30 something that would be worth 5 to 10 minutes of your time?" You've got his attention. I promise you, he is going to say yes. And then you show him what you've done. You tell them X, Y, and Z. You build that relationship. Say, "Hey, I know you guys might not need something right now, but I just want to be a resource for you. If you guys ever go to auction and you guys go purchase 50 cars and you guys get backed up, give me a call. We'll come out here and knock out 20 for you. Kind of show you what we can do." Aside from that, if you guys need anything at all, um, paint correction,
• 154:30 - 155:00 high-end detailing, or ceramic coating, give us a call. We're number one in town. Give them your business card. Walk out. You're going to call them 2 weeks later. You're going to call them every two weeks. After that, make an amazing impression. Get your pitch down. Practice it a hundred times. That way, it comes out clean and smooth. If I can increase your quality, decrease your turn time, and the cost is the same, is that something that would be worth 5 minutes of your time? Bro, who's going to say no? Hey, Brandon, this is Cole King and Detailing. I'm from Kentucky. I missed
• 155:00 - 155:30 the uh front end of this conversation. I was helping my grandparents with some stuff, but um I am struggling with a small town, a lot of side detailers, and we do have some really good detail competition here. However, I wouldn't put put myself in too much competition with them. I know what I'm capable of doing. Um I did my first 11K month last uh month, which was actually my first time, first full month in business with my van. Um I've been side detailing for
• 155:30 - 156:00 a really long time. I just finally stepped into the uh elite driven with Hudson. He's been really helpful and motivation motiv motivational for me to be able to take this to an actual like career. Um so basically where I'm at is I am um a perfectionist. I'm doing I'm do me and have talked about this. I'm doing too much. Mhm. I'm expecting too good a result from every detail that I'm in because I'm finding myself doing the same for the lower tickets as the high
• 156:00 - 156:30 tickets because I'm a per perfectionist. I'm I feel like I'm just doing too much. I'm spending too many hours. So, that's what I'm struggling with here. Um because I'm trying to like kind of overcompensate with like trying to shut down all these side detailers. But like come to me, I can get it right. Right. You know what I mean? Amazing. No, I love that. So, so here's an easy thing, right? So, for me, customer service is more important, right? Customer service is the most
• 156:30 - 157:00 important piece of everything, right? You go into a place, you don't remember how the food tastes, you remember how you got treated. Yeah. Right. And that's what's key here is I will tell you wholeheartedly, Elite Pro Detailing, we probably do not have the best product in town. You know why? Because there's people that have been detailing for 40 years who are going to spend 16 hours on a ceramic coating and we're not. Okay. Do we deliver a damn good product that's amazing? Yes. Yes, we do. Do we have the
• 157:00 - 157:30 best customer service? You're absolutely freaking right. You know why? Cuz every time you call in and we answer the phone, it's a great day at Lead Pro Detailing. This is Stephen. Right. Something as simple as that of making the best customer service. If there's an issue that occurs, you're immediately on it, right? Somebody doesn't have to wait 3 hours for you to respond back to a text message or a phone call. So, I would take all that time that you're spending on the details and focus a little more
• 157:30 - 158:00 on customer service, right? Cuz we're always worried about making sure the product's absolutely perfect versus focusing on making sure the customer experience is absolutely amazing. Because if you provide a damn good product, like, let's be realistic, bro. Somebody's not going to be too concerned if there's a tiny streak inside the door jamb. Let's be real. A customer is not going to be too concerned if there's one little piece of dirt inside of the fender well, right? You know, there's only so many hours that you can detail in a car cuz the car is just going to drive right down the road and get dirty
• 158:00 - 158:30 again. Yeah. Now, you don't want bugs on the windshield, right? You don't want bugs on the front end. You don't want dirt on the mud flaps. But, you know, you have to be reasonable and logistical. But you can't scale a business spending six hours on a $300 detail. That's what I'm doing. It's more like eight hours and I'm killing myself doing it because I'm I know I'm not I know I'm doing too much. Yeah. So So figure out how to make your process more efficient, right? This is what I did. I studied the detail process, right? I would record
• 158:30 - 159:00 myself and record myself and record myself of me detailing a car and I would figure out where am I losing time, right? And once you figure out where you're losing time, maybe you can get better tools, right? Maybe you can do X, Y, and Z. The way that I focus it on is on every detail. We start at the same place and end at the same place on a detail. So, we get there, we do the interior, we start on the driver's side. What you have to do, coat the driver side door, coat the driver's seat, and then coat the steering wheel. Let everything sit. You're going to start on the driver door. Boom. Work your way
• 159:00 - 159:30 around and then the back door. Back door, then seat. Right? You have a process because probably what you're doing is you're going through the vehicle. You jump from the driver door back to the back driver door, back to the front passenger, then the driver, right? You're bouncing all around trying to make all these tweaks versus do a full detail and then get the things most noticeable. Somebody's not going to notice something on the back seat, bro. They don't sit in the back seat. They sit in the front seat on the steering wheel. Spend your most time there. Get everything else clean. Provide a good product and focus on giving the best
• 159:30 - 160:00 customer experience possible because people remember how they feel. Not what you say, not what you do, but how you make them feel. Yeah, absolutely. Cool. Um, let's go ahead and wrap up, y'all. So, we have to go for another Hold on. What's up, y'all? Uh, we have to go record some other clips at Brandon's shop. It's 10:00 p.m. for us. I'm leaving 8:00 a.m. tomorrow for Miami. This was a fire call. I think I'm going to make somebody host, leave you guys on cuz you guys end up absolutely crushing it until like 2 a.m. sometimes. Now, for
• 160:00 - 160:30 those of you that I put in that $15,000 per month group chat, I need you to let me know whether or not you're going to be there at 8:00 p.m. Eastern this Wednesday for us to plan a Charleston trip for you guys to come out and do exactly what I've done over the last handful of days. It's going to be that important. For those of you that are not at 15K per month, let's continue working together. Scale up. This summer is going to be huge. I want you to understand one thing. That those of you that are here inside Driven Elite are going to have the resources that you need to be top
• 160:30 - 161:00 dog in your city. Full stop. We're not going to allow any other person to out compete any one of you. You're all exceptionally talented. You've seen how much care I've put into this community over the last year, how much we've grown, how much everyone has worked with one another. I am very, very proud of each one of you. And I'm so, so thankful for the opportunity that you have given me to be a leader for you. So, continue to share your feedback with me on how I can steward this responsibility better. We're going to be ripping that $1,500 MacBook giveaway this next Sunday and then starting the next giveaway, which
• 161:00 - 161:30 is probably going to have three different prizes back to back to back. So, this is going to be absolutely insane. Um, who wants to be host of this? Just somebody type one in chat and then you can be host. I'll Yeah, I'll do it. Colt? Yeah, absolutely. Let me make Colt host real quick on my computer. Uh, make host. Perfect. There we go. teeth. There we go. We got to want to say appreciate y'all. Let me Birthday, right? Happy birthday. Happy birthday. Appreciate y'all, boys. Brandon, happy
• 161:30 - 162:00 birthday. Let's do it. Yeah. Yeah. Everybody turn your mic on. Hold on. This is going to sound terrible. Hold on. Wait. I want to record it, though. Hold on. Wait. Hold on. I got to record it. I got to record it. Hold on. Hold on. Shut up. No, I got to record it. Start us off. Wait. Let you start it off. Let you lead it. Happy birthday to you. Happy birthday to you. Yay. Appreci let me hop on, bro. You guys
• 162:00 - 162:30 crush it. Peace y'all. Appreciate it loads. Bye. Now, I want to stress one final thing to you right now, and that's the fact that if you're already watching this without implementation, you're already too late. Because imagine what happens when somebody else inside Driven Elite has all the playbooks, all the systems that they need to scale their business and dominate their market pops up in your city and you're left without that proper implementation. So you could take all of this stuff and I hope you
• 162:30 - 163:00 took notes. You could take those notes and you could start applying it step by step and you would have success. But ultimately what we're doing inside Driven Elite is customtailor fitting every single blueprint, every single strategy, every single playbook to make sure that you have the exact road map that is going to work for your situation. So like I said, the point of this video is not to sell you on my program, but it is to give you a full walkthrough of exactly what is happening inside the businesses of 150 people across the country that are each dominating each one of their cities and
• 163:00 - 163:30 extend a hand out to you and say, "You know what? This is your last chance for me to help you, for me to help you grow, for me to walk you through the exact playbooks that you're going to need to dominate your market before I install another detailer in your city. So, if that is something that you need help with, go ahead and book a free strategy call with my team where we will understand what's going on inside of your business, regardless of what situation you're in. Somebody making 3 to 5K per month needs to hit their first $10,000 a month. Maybe you're somebody like some of our elite members that are already doing 10 to 20,000 per month,
• 163:30 - 164:00 but you need to scale and capture more of your market share with additional employees, mobile detailing vans, all of those things. If that fits you, go ahead and schedule that free strategy call. Let's have a chat. Let's see what's going on inside your business and see whether or not we can take you to that next level before somebody else takes