WHEELER DETAILERS | EXPLANATION VIDEO | THE END OF THE CHEMICAL GUYS COOPERATION

Summary

In a heartfelt conversation, Wheeler Detailers announced the end of their 16-year partnership with Chemical Guys. The decision stemmed from a shift in business focus and a desire to explore new markets that align more closely with their passion for professional car detailing. Despite the nostalgia of fond memories and significant achievements over the years, the team looks forward to embracing new opportunities and maintaining their commitment to quality in the detailing industry.

Highlights

• Wheeler Detailers is ending its 16-year cooperation with Chemical Guys due to differing business directions ⚖️.
• The team remembers the partnership fondly but feels it's time to align with their core values 💼.
• Future plans include focusing on new ventures like Nexus and Decon while honoring existing commitments 🎯.
• The transition will maintain support for Chemical Guys until February 2024, after which new paths will be carved 🛤️.
• Both founders intend to balance their professional and personal lives better, envisioning new adventures ahead 🌄.

Key Takeaways

• Wheeler Detailers ends 16-year partnership with Chemical Guys to pursue new opportunities 🌟.
• The team felt that the new focus of Chemical Guys didn't align with their passion for professional detailing 🚗.
• A 12-month notice period will be honored, with a full transition by February 2024 ⏰.
• Future plans include exploring new markets and expanding existing brands like carcare24.eu 📈.
• The team plans to work fewer hours to better balance work and family life 👨‍👩‍👧‍👦.

Overview

After 16 years of successful collaboration with Chemical Guys, Wheeler Detailers has decided to end the partnership and take new directions that align closer to their professional dreams and passions. Despite the end of an era filled with achievements and camaraderie, the team is optimistic about the future endeavors awaiting them.

The shift comes as a response to Chemical Guys’ new management and their strategic shift towards consumer retail markets, rather than the professional detailing sector that Wheeler Detailers is passionate about. Chris and Martin look forward to pursuing ventures that keep their hearts racing with excitement for innovation and learning.

As they prepare for this new chapter, the team remains committed to providing support and quality service to their existing customers while they transition into new markets. With plans to enhance brands like carcare24.eu and the Nexus family, Wheeler Detailers are not just saying goodbye; they're preparing for greater adventures.

Chapters

• 00:00 - 02:30: Introduction and Announcement of Termination with Chemical Guys The chapter begins with a greeting and introduction to the video, featuring two guests, Martin and Chris. The tone is casual and humorous, with Martin and Chris joining the host to participate in a Q&A session. The host introduces himself as the 'Quiz Master', playfully distinguishing it from 'Chris Master' or 'Christmas Master', setting the stage for a lighthearted and engaging discussion. The context suggests that there might be a forthcoming announcement or discussion involving Chemical Guys.
• 00:30 - 03:30: Reasons for Ending the Partnership In the chapter titled 'Reasons for Ending the Partnership,' the speakers address the audience directly to confirm speculations about the end of their long-term partnership with chemicalguys.edu. They officially announce that after 16 years of collaboration with Smart Inc, the company behind Chemical Guys in Gardena, California, they have mutually decided to cease their partnership. Despite their successful history, they acknowledge that their paths and goals no longer align.
• 04:30 - 07:00: Reflecting on Past Memories and Achievements The chapter 'Reflecting on Past Memories and Achievements' talks about the speaker's reflection on 16 years of professional experiences, primarily focusing on 14-15 positive years filled with successful ventures and memorable moments. However, in the past year and a half, there's been a shift due to a new management at Smart Inc. This change has led to a divergence in goals, as the speaker and their colleague, Chris, have differing visions from what the new management wants to pursue.
• 07:00 - 13:00: Discussion on Replacement Products and Future Plans In this chapter, the discussion revolves around the experiences and insights gained from workshops, garages, spray paint booths, detailing, car washes, and truck wash industries. The speaker expresses a strong sense of satisfaction and the importance of continued learning in these areas. It is mentioned that there is a demand from the US to transition towards retail markets, which includes physical shops for consumers and franchising opportunities.
• 14:30 - 23:00: Appreciation and Future Commitments This chapter discusses the reflections and future commitments of the authors, particularly Chris and another individual. Even though they have respect for internet marketplaces targeting end consumers, they do not feel passionate about this business. After 16 years in the industry, they ponder whether it still makes them happy. They decide to forge a new path to rediscover happiness, instead of continuing to analyze and fight in a business that no longer excites them.
• 28:00 - 31:00: Future Aspirations and Closing Remarks The chapter titled 'Future Aspirations and Closing Remarks' discusses the commitments and actions in the distribution contract. The speaker confirms that there will be a 12-month noticing period during which they will continue their usual activities of pushing, supporting, and training on chemicalized products. However, changes are expected after February 2024.
• 31:00 - 37:00: Final Goodbyes and Thankfulness In this chapter titled 'Final Goodbyes and Thankfulness,' the characters discuss the conclusion of a distribution agreement, marking the end of a collaborative journey of 16 years. They express their shared sentiments about moving on to new ventures, with a specific focus on a desire to depart from familiar settings such as workshops and consumer markets. Chris, one of the individuals involved, agrees with the course of action, emphasizing a personal decision to disengage from having his face associated with the Chemical Guys brand at gas stations. The chapter encapsulates their gratitude for the past and excitement for future opportunities.

WHEELER DETAILERS | EXPLANATION VIDEO | THE END OF THE CHEMICAL GUYS COOPERATION Transcription

• 00:00 - 00:30 oh please [Music] hello everyone welcome to this great video where we're going to answer some questions some important questions with Martin hey guys and with Chris hi guys hi I am be the quiz Master not the Chris Master the Christmas this master it's my stuff the first
• 00:30 - 01:00 question to both of you let's get straight to the point maybe some people already noticed but it is true that you have come to a conclusion to stop working with chemicalguys.edu should I kick it off yeah sure okay I'll take it off yes that's true so after uh 16 years of cooperation with smart Inc it's a company behind the camera guys in Gardena California yeah we came to the conclusion that our waste do not uh
• 01:00 - 01:30 crush anymore with each other I think from the 16 years we have had 14 to 15 great years which I look back for do with a lot of respect and we had a lot of great adventures and smiles everywhere uh but the last year one and a half year we came to the point that we have met a new management at smart Inc so it's not the David and Paul anymore and that new management once other markets to explore than what Chris and we want to explore we never made a secret of this that we
• 01:30 - 02:00 really have a really warm and fussy feeling with the workshop with the garages with the spray paint booths with the Professionals in the detailing and the car wash in the truck wash industry we learned so much from that and I've and I really think we we are not done with learning there yet and we Face from the US that they want to go more and more to the retail kind of markets so shops as in physical shops for consumers as in franchising options as in a large
• 02:00 - 02:30 internet marketplaces all aimed on the end consumer which with huge respect is a great business but this is not the kind of business where the hearts of Chris and me will beat faster from that's true so yeah then you come to a point that you think after 16 years does this still make you happy or not Chris and me believe that we should create a new path to find happiness again and uh not to keep on analyzing fighting and
• 02:30 - 03:00 discussing about things that we don't want to do so yeah I think that's so to answer the question yes it's true it means that we will live up to the agreements that we have in our distribution contract which means that we will uh have a noticing period of 12 months and in itself months we do what we always have done so we will keep on pushing and supporting and training on the chemicalized products but after February 2024 yeah then the
• 03:00 - 03:30 distribution agreement has ended and then we will go separate ways so it is so it is maybe Chris can also tell something from his point of view I think it's same as you so we will I like to do the workshops and the consumer Market anymore I don't want to have my face on on on a gas station with Chemical Guys so we do it for 16 years and 16 years we do
• 03:30 - 04:00 it with a lot of love and a lot of fun and everything but after it feels like uh it's like you you have to ask to something you are not yeah yeah so I don't like that and I will be honest so yeah that's the reason that we quit yeah so that's true which actually also kind of brings me to the point that in the beginning of the of the cooperation with smart reaction Chemical Guys so with smart Inc then Smartwatch was always the consumer kind of range for the in those days the auto part shops and stuff and
• 04:00 - 04:30 Chemical Guys was the professional range for the detailers the car washes the drug washers Etc and then along the way the U.S more or less killed Smartwatch and now they do with Chemical Guys what they actually should have done with smartwags yeah so that's also something that I uh yeah I don't know in my head it doesn't really match this is the uh one of the reasons all right let's get up to the next question in recent years you have made many many
• 04:30 - 05:00 memories in the name of chemicalguys.eu what are the most beautiful memories that you will keep forever first visit the USA uh the SEMA it was really nice to do that um yeah we did a lot of exhibitions and I like that we find out a lot of customers we learn a lot of things about car detailing and yeah and there's not one kind of thing what I asked that's great so I think the whole life 16 years I
• 05:00 - 05:30 think it was really really really nice it's a big road so you yes you started in a small room and it looked like the route 66. yeah yeah well uh for me uh also I have a lot of things I will never forget about Philippines custom car cleaning it was our first professional customer for both ranges smart reaction camo guys and we still have a great cooperation with him and lots of respect for that and after Bart many others came and I can I
• 05:30 - 06:00 cannot name everybody but a couple of highlights for me is Vex World Martin Jacques Maniac Bastian Eve Bjorn lemons BB Car Care APL we have so many great connections all over central western Europe in Iceland Yoku and the family really really nice and there are I cannot name you have all but I'm very very thankful and grateful for all the nice
• 06:00 - 06:30 cooperations and learning curves that we all did together so product doesn't work find an application that makes it work so that's more or less the core of this cooperation always we always will find a way to make things work Chris Moore on the technical side and for myself it's more on the sales and marketing side and for some reason it always the chemistry was there so it always has worked perfectly yeah we uh I don't know I'm 100 sure we will see each other again 100 me too
• 06:30 - 07:00 let's get up um we all uh we all know you have built a several Brands such as carf40.nl nexusc.com deconline carcare24.eu where you sell car detailing from different brands now that chemicalguys.edu is disappearing from the range people wonder what will be the replacement products Chris is going on a trip tonight a long trip and I'll be back on
• 07:00 - 07:30 Wednesday Wednesday night uh yeah I've visited some good characters for a new brand I think it will be a start again a new way yeah so uh we've got some news coming up for you guys and girls Chris and me uh we will not be bored in the team as well so uh actually uh before chemical crash we already had a car fully done now actually our Endeavor started almost 16 years ago with applying uh ppf paint protection film back then it was only bulk installments
• 07:30 - 08:00 it was not so nice as it is now though if uh with expel Chris also where's an expel license I would do a little bit more than that we never gave up on the vinyls and we actually extended over that but we never communicated it uh on the Chemical Guys channels on the social medias because we don't you know we don't want to give too much distracting information on channels which are aimed on other purposes but yes cover fully doesn't else supplier from rep finals
• 08:00 - 08:30 from 3M keep kpmf Oracle some other brands as well but also ppf and also a window film which we also do for all those three segments we do trainings with people also all over Europe that visit us and that's going also really really well I think around nine years ago we started with our first Endeavors on so-called glass coating ceramic Coatings and quartz coatings and in those days Chemical Guys really
• 08:30 - 09:00 didn't have a good lineup of products for that and also after asking this multiple times in the U.S they didn't really believe in this back then so yeah the competition was moving forward with these kind of ceramic products in Europe and we are we're standing here with empty hands so uh this is uh why we started to figure it out ourselves on how it should work or not and uh as always we do not purchase and then resell we always test figure out all the
• 09:00 - 09:30 so-called child illnesses find working methods that really work which also was a really new learning curve yeah the Nexus family was born a reconditioning specialist they had other needs than the Chemical Guys program was offering on Floors on work lifts on cabinet systems on lightning on on air circulation yeah people pop a question and we'll figure it out like we always do this was actually the beginning of Karkat 24. so
• 09:30 - 10:00 carcare24.eu is a technical orientated website for the workshop we try to put in as good products that we have tested and worked with ourselves so to give that advantage to you as a user so as a detailer Car Wash specialist Truck Wash Specialists and so on so you really purchase products that are actually like tested and the phone rings here approximately I would say 30 35 times per day how does this work how does that work how does this work and
• 10:00 - 10:30 we'll give you a an answer to your question like it is and then we often get whatsapps back yeah this really works thanks guys and girls yeah this is the core of what we think what detailing support is for and we feel this is our role uh in the market um and Kaka 24 Karat foley.net and nexus.com will really pave the way forward for this team from a 2023 to 24 and further so Chris so in in the carcass 24 range you know what what are
• 10:30 - 11:00 your highlights of products or brands that we sell there um we have also yeah groups we did for also uh on on Camel guys but yeah we are build it out so yeah there are the highlights so and our new product that Martin will tell you more about it okay okay yeah yeah my detailing heart always will
• 11:00 - 11:30 bang for uh for build Timber from the UK specialty formulated products not everybody knows it but once you get used to it you always want to reuse it again and uh yeah shiny garage from Poland is also very very nice and we are also very thankful for the cooperation with white check and the team because in the in the years that Kevin guys could not supply or not enough supply of gallons and cans then they really helped us out for our customers with fantastic phones degrees
• 11:30 - 12:00 cleaners so don't like I always say with shiny garage don't be fools by the packaging use the contents you will be happy with that especially your wallet will also be happy with them yeah so um yeah and uh and over the years you also seen on The Chemical Guys EU range you see a couple of products that are called chemical EU products and then d-CON and Decon actually started with only a wheel cleaner that was this one this is the
• 12:00 - 12:30 fourth version already but there's a little bit more coming um and these are all products that back then uh Chemical Guys in the US didn't want to do we proposed it to them a long time ago and um but then they didn't like the smell of the wheel cleaner because it's like a dehydronizer with a certain ingredient that reacts with brake dust so metal particles yeah and it doesn't smell like super nice you know it's not uh you're not at a local Douglas shop but that smells nice and so
• 12:30 - 13:00 what we proposed it in the US back then they didn't want to do it so we thought well let's do it on our own we had a lot of demand for it and then yeah I don't know one or two years later guess what happening the U.S also Pops in a Decon Pro which we tested don't think it's uh it's an equivalent to this so we stick with this formula so back then the Deacon light came for fly rusts and paint cleaning the glue and label remover came the 99 alcohol
• 13:00 - 13:30 game The Rim Rex V2 came so Mars coming so um yeah so uh Deacon is like our house brand we always try to keep it in the bottle but also in the gallon but also in larger packaging then you can choose for a drum or even IBC thousand liter packaging for the professional users and um yeah we are moving forward with uh Decon yeah so um this is what Deacon will look like
• 13:30 - 14:00 so this is the logo we will be seeing uh more from in the future we already have presented it to some close friends Bart was the first one and uh yeah we've seen a lot of uh enthusiastic uh reactions and replies so this really motivates us to push this further I would say uh keep following us on the socials and uh and uh oh yeah Chris Chris is wearing a new shirt
• 14:00 - 14:30 we have also a new YouTube channel on a real details yeah so we're gonna do that we are posting every Thursday like a technical detailing video there and uh yeah Deacon will be your house brand and Wheeler detailers will be our yeah are sharing our detailing experience from real life with you and no we don't filter the mistakes that we make and then also sometimes makes it funny it's important yeah to have some fun
• 14:30 - 15:00 um we thank you for your work as camera guys.eu we also thank you as a teacher in card detailing would you like to thank people for the past few years and thank you for our customers all customers I think you guys also for make it happen I will thankful for Paul David in in good years yeah that's what I'm thankful for yeah for me as well I would say David no Tech and Paul Schneider
• 15:00 - 15:30 started this adventure and we get the opportunity from them to do this in first in Europe and later only in Western Europe which is really nice thank you for that what I still don't understand after all these years is that since we had the opening here for like five years ago in this 2000 square meter facility uh nobody came office so this is something that uh in my mind this uh doesn't uh this doesn't work and the current management is also one of the reasons why
• 15:30 - 16:00 why we make the decision as we've made it but who am I thankful for well first of all all customers everywhere around the globe we had some really nice friends and we also have a really nice contact with a lot of like ex-chemical guys Distributors around the world I'm not gonna call names but there are many and we still have really warm cooperations with them so we travel there they travel here to Holland uh front and back the team also the ex-employees but also all the
• 16:00 - 16:30 current employees that's like Sebastian in the warehouse about in the warehouse mailing in the warehouse uh Chris in the warehouse Jordy on the marketing side far too much behind the camera it's like the marketing assistant but more or less like getting into urd 2.0 without the jokes I'm so funny then we have Quentin he doesn't make jokes at all but he works really hard and we have Colin and Lars in the shop in the weekend so we've got a great team to hang out with and everybody will stay here as well we've got a lot of like technical friends
• 16:30 - 17:00 along the way things we can ask we've got a guy in Germany yes really really a lot of knowledge on on paint and gel coats and so if you can figure it out we can call him or Whatsapp him and there are more more people like this everywhere around Europe so thank you very much um all the Nexus family as well thank you very much for all the Trust In us it's been a wild ride
• 17:00 - 17:30 yeah and uh so which also comes to the point that um so Chris and me we are also Brothers in law like uh our wives our sisters so Chris has his family uh we have a daughter and a son and I have two daughters as well at home and a wife and um we have worked I would say averagely 80 to 90 hours per week for 50 weeks per year for 16 years and we also came to the point that sometimes
• 17:30 - 18:00 we really feel tired and because this lifestyle how we did it uh about 60 years it doesn't work when you're over 40. so we are also made some decisions to have a private lives and our working lives in a better balance so that means we will work a little bit less hours and spend some more hours with the family so this is also something that we are really looking forward to with these decisions we hope to stay healthy and be here for at least
• 18:00 - 18:30 the next five to ten years that brings me up to the next question you have a really tough time like hard working you mentioned earlier are you thinking about a short vacation where you can relax recovery well you had you had a wish yeah Chris sometimes has a wish and then he tells about it so I'm not sure if then the wish comes true or not but you want to take the family to the maladies yeah yeah well for one time
• 18:30 - 19:00 wants to rent his whole island oh you've been sitting there for four days because I'm really um a busy person in my head so I think to sit down on the beach for a couple of hours yes it will be fine but afterwards I need to run up I have too much energy you can swim around the island yeah like that yeah probably we have a shark on his team
• 19:00 - 19:30 no that's that's the thing what I want to do and and skiing I like to do uh in arts we have to go to skiing yeah yep sitting on a mountain we haven't we have an agreement on that we're gonna yodie and me we want to sit on the mountain drinking beer and do like a business meeting yeah so in my way she's actually I want to take the BMW and I want to drive to the North Cape I don't know why but I just
• 19:30 - 20:00 want to do that that's pretty much it cool so it's loud he will hear me coming we have come to an end of this video is there anything else you would like to see well in general so I can imagine that we have a lot of professional and reselling customers as well so well what happens to you so I want to divide it for the consumers nothing will change come on guys you will stay on air as as long as there is stuck so this year we will do it as good as we can but as from the end of this year beginning from next year the stocks will be lower and lower
• 20:00 - 20:30 and lower and if you can't find it there anymore then yeah please find out the website the carcare24.eu or you find your Chemical Guys products there are some good Alternatives of course the Deacon range of products um for professional users especially people that are really focused on the beds and the polishes and stuff and also have some other conditions than standard with that um so what happens to you we will make a list of all our professional customers
• 20:30 - 21:00 and after the summer holidays we will check out that list on on what kind of products that you will be using and what you need to have for your working processes we might inform you with some alternative products for you that are interesting for you in quality or in price point we will be doing some sampling as from that moment as well and for that you can keep your working processes going up and running as you are used to from us as a professional supplier so we won't leave you in the cold and the other one is resellers and
• 21:00 - 21:30 sub Distributors so yeah for you guys and girls this is also an important decision we will make a list with all your company data details on the business what we have established together and we will send it over to the current daily Management in the US with the message to treat you as good as we've treated you are even better if they can do that so um yeah there will be a certain kind of products that we will not do anymore with you guys so we end the cooperation with with camel guys and
• 21:30 - 22:00 also for you if you like to hop on with a new adventure then we of course most welcome you and open the conversations on that yeah but if you want to stick with the chemical guys sq's then Chemical Guys or smart Inc the company behind chemical guys should be your new contact and we will make sure that we will warm the contacts over to there but from that point it's up to them and you of course can also be self-starting with asking questions directly so that's
• 22:00 - 22:30 pretty much all what's happening okay nice we made this video to give everybody a an open answer on potential rumors uh what's happening in the market around us so uh yeah we don't make Secrets here um this is how it is it took us really a long time to get used to this idea and to also to make this decision because after 16 years you don't do this overnight but we think this is the best and most honest way to move forward
• 22:30 - 23:00 so yeah this is the answers everybody that knows us knows that we like to be a straightforward and honest in your face a lot of people like to deal with that kind of mentality some people don't and if you like to uh fool around change facts talk gossip behind our backs which is also fine you know but then you are not the kind of contact that we like to work with so uh over the years we've seen a lot of good people go at smart Inc D Marti some
• 23:00 - 23:30 other names as well we also seen a lot of Distributors all over the world go so uh more or less this is our time to go and for the people that would see this as a chance to follow our footsteps you know how they treated us so you know what will be happening to you next I'm not calling names here but a certain kind of person in Germany knows who he is now all the best also from my side thank you
• 23:30 - 24:00 very much again uh all the Chemical Guys family that we have learned over the years all the Nexus family and the new upcoming Car Care 24 family we couldn't do this without you it has been a wild ride we will take a couple of weeks slash months to rest a little and to start up some new adventures as from there it's uh we'll throttle forward again Chris thank you very much for all the customers friends and all family and yeah we are going on and yeah you see us
• 24:00 - 24:30 oh Chris said the magic word family so his family and my family really had to make a lot of check prices over the last 16 years so a lot of time we were not at home so which makes Tessa like looking after the kids and make sure they grew up in a proper way so uh we should we should really be thankful for the both of the sisters and we probably won't see it at home so much so this is you have to live with this
• 24:30 - 25:00 from the camera but um yeah I think that's maybe even the biggest thing to make yeah 100 yeah sorry for the intro no no no no without them we can we can do it yeah thank you thank you I want to thank everyone for watching this video I hope all the questions has been answered to you yeah if your questions you can call us you can WhatsApp us about product advice end of the video bye-bye bye [Music]
• 25:00 - 25:30 Chris thank you very much also from my side thank you very much thank you thank you whoa