Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads | Perpetual Traffic EP 649

Summary

In episode 649 of Perpetual Traffic, hosts Ralph Burns and Lauren Petrula dive straight into optimizing your Meta ads like a pro. This no-nonsense episode focuses on the history and evolution of the Facebook pixel, and provides a comprehensive guide on how to effectively use Meta’s standard events and custom conversions to avoid common mistakes. Through a detailed breakdown, listeners learn how to better capture key data that will refine ad targeting and ultimately lead to more successful campaigns. From understanding essential events like add to cart, start trial, and complete registration, to differentiating the nuances between standard events and custom conversions, this episode is a treasure trove of insights for any advertiser aiming to escape the 'muck of mediocrity.'

Highlights

• Ralph and Lauren discuss the crucial role of the Facebook pixel in optimizing Meta ads. 🔎
• Learning about the evolution from custom conversions to standard events is key for ad strategy. 🚀
• Facebook’s pixel integration is crucial for capturing essential data from your website traffic. 🌐
• The episode educates listeners on avoiding common advertising pitfalls with Meta. 👀
• Standard events and their hierarchy help define high-value visitor actions on your site. 📊

Key Takeaways

• Understanding the difference between standard events and custom conversions is vital for Meta ad success. 😉
• Utilizing standard events properly can drastically improve ad targeting and results. 🎯
• Many advertisers overlook setting up event codes correctly, leading to lost data opportunities. 📉
• Differentiate high-value actions like 'add to cart' from 'initiate checkout' for better insights. 🛒
• Using the right pixels can unlock better ad performance and optimize algorithms effectively. 🔑

Overview

In this straight-to-the-point episode, Ralph and Lauren skip the pleasantries to deliver actionable insights on mastering Meta ads. The duo explains the evolution of the Facebook pixel to Meta’s standard events and custom conversions, emphasizing the importance of strategic data use in your campaigns.

Listeners learn how to leverage standard events such as add to cart, initiate checkout, and start trial to unlock the full potential of their ad strategies. The podcast breaks down practical steps for setting up event codes properly, highlighting common gaps where advertisers tend to falter, such as ignoring the 'initiate checkout' pixel or misusing the 'lead' status.

By the end of the episode, marketers will have a clearer understanding of the hierarchy of events that directly affect ad performance. The emphasis on proper data capture technique pushes listeners toward better results and away from mediocre advertising efforts.

Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads | Perpetual Traffic EP 649 Transcription

• 00:00 - 00:30 hello and welcome to the bbro traffic podcast this is your host Ralph Burns and the CEO and founder of tier 11 alongside my awesome co-host Lauren e patrula founder of mongoose media and we're so glad you joined us here today today's a down and dirty episode Lauren no rap Arte no witty back and forth to start things off we're just going to get right into it because in the last episode we keyed in on a question that I think
• 00:30 - 01:00 we have not touched on probably 200 episodes I remember when we this first came up standard events custom conversions how to use the Facebook pixel on your website in order to really optimize your traffic and get out of that muck of mediocrity by doing what everybody else does and we haven't done this in a while and heads up tier 11 team and Mongo's media team and every other agency and e-commerce platform on uh
• 01:00 - 01:30 on well well it's not eCommerce it's infopreneurs it's anyone who's got a website I would say especially if you're not e-commerce you have to be listening to this episode yeah especially because I the reason I said e-commerce is that we were just talking with Shopify and Shopify does this automatically so it's like you don't even have to think most of the time most of well it's pretty good it some standard events all right so having said that let's go through so if people think okay I've got Shopify I don't have to
• 01:30 - 02:00 listen to this episode but if I'm an info Product Company if I'm a service based company chances are you're probably not doing this right is my guess and we even did an audit of some of our sites some parts of our sites some of our landing pages and I found that we had made mistakes so anyway perfect Ral we're impect yes still we're capturing information we actually do have the Facebook pixel on there this is primarily having to do with meta and The Meta pixel so 3 four years ago remember when there was this big hubub about like
• 02:00 - 02:30 the Facebook pixel like being deprecated and then everyone had to like migrate over to standard events and custom conversions so maybe you can sort of take us down the road of past history sort of set the stage what changed and then also what you do now in order to really optimize your traffic as much as you possibly can using standard events and custom conversions for that matter okay going down the history Road oh I I
• 02:30 - 03:00 should have prepared then I'm like I don't know what the DAT remember back when power editor was around you were probably still in junior high school actually wa power editor for meta yeah it was power editor it was actually it was like this thing you had to download and then that's how you managed all your ads oh my God you're like so young it's crazy so all right well that was long YouTube that was like that was like 2014 2015
• 03:00 - 03:30 so oh yeah no I was that was pre me that was pre you that's like you you were like junior in high school right no uh anyway yeah if you're looking at YouTube you see the wrinkles near my eye and you're like that is not true no no that's what does it say I have a those are not scratch that Kevin have some stupid saying that I have a coaster here all right Kevin get get that out of here all right no anyway that's not it the point is is Let's Get Right Down to it here uh
• 03:30 - 04:00 we don't have to give the entire history of the Facebook pixel but the point is it's evolved over time and my guess for a lot of our listeners maybe aren't optimizing it the right way this is onsite keep in mind this is going to be blocked a lot of times you know by ad blockers it's can be blocked by the at prompts but still like you need to be able to capture that pixel you need to be able to capture this information in order to be able to send the algorithm the right information to get the best results from your ads so what say you get into it
• 04:00 - 04:30 what say I would say like okay in terms of History like yes there's always been a time when we have the iOS uh apocalypse and you had that cookie like you couldn't see a lot of stuff this like data drought if you will that's coming out um meta's cookie and what this is true for every every Po from Pinterest and Tik Tok and snap all of them have some sort of pixel that you're able to put on your website to send data back into your ads platform even if you're not running ads you should still put it on there because if eventually
• 04:30 - 05:00 you do you'll be able to get signals on important events that are happening because if you are running a website even if you're not running ads on that platform there's like 16 different pixels you can put on a website for all the different networks you'll be able to empower and seeed that pixel now even when you're not running traffic on that network but anyways with that um you know there's server side data there's website data there's CRM data meta specifically what this episode's about is just things that you know Ralph you
• 05:00 - 05:30 and I have talked about that people don't optimize their website for and the thing is the algorithms that are behind so many of the ad networks are more and more sophisticated every single day sure but you can't optimize for data you don't provide right and so what I wanted to do with you on today's episode is like I've got this the reference the metap pixel like this is directly from meta what are the standard events and go through the standard events so that if you are listening to this you can ask this of your media bu of your Dev team
• 05:30 - 06:00 to just make sure that you're leveraging the standard events set by meta or insert any other AD Network appropriately because with billions of visitors all the time meta has so much data that it's accumulating so they set up standard events as in the name standardization of really important events to put a pollin like a cross-pollination of info to the Facebook user so that they can be more
• 06:00 - 06:30 accurate in predicting future Behavior both with your website and all the other advertisers within the meta ecosystem now this is not the episode we're going to be talking about like hippoc compliant information or ensuring that you don't have pii personal identifiable information being passed through this is just going to go through literally The Meta page so if you're not watching on YouTube we will do our best to describe what we're showing and we'll have the link to this direct URL in the
• 06:30 - 07:00 description as well but we're just going to go line by line and just talk about how like just adding a pixel is not enough right like so is who does that I don't know I don't know who does it the bad guys do that Isis does that yeah that's who does it uh Al-Qaeda that was the name of the down Abby dog did you know that did you watch that show no no I don't I don't I started but then I was like I can't the British accents are just too much for me although you know I
• 07:00 - 07:30 love all my British friends um so let's take a step back here so Define standard event versus custom conversion also known as a custom event a lot of people say it's a custom event so just maybe give give a broad overview of what that is we'll obviously leave links in the show notes here and for those of you are like oh my God they're going through standard events versus custom conversions well pay attention because I'll guarantee you're going to pick up something here that you didn't know or you probably forgot so anyway go ahead ahe learn if you don't like who are you
• 07:30 - 08:00 you unicorn I have never found an ad account I have ever ever audited that correct yeah right so true so just being honest okay so um custom conversions so these are things if you're in the events tool within meta custom conversions are a way that you can go outside of the standard events so if you have Pages you want to track by URL if you're creating U different events that go outside of this like 16 or however many standard items there are custom conversions are amazing conversions are also a great
• 08:00 - 08:30 thing that you can optimize for when standard events don't make sense the benefit of a standard event is you don't have to tell meta anything about adding to cart about initiating checkout about start trial about submitting application about lead about wish list all about search all these different pieces that these are standard behaviors that indicate a higher quality of who that user is to your website and their interest in your product or service so custom versions are great if
• 08:30 - 09:00 you have like a really long funnel and maybe you got lots of upsell pages and you want to see how many people are making it to very specific Pages custom conversions can also be great if you are leveraging Google tag manager and you're bringing in um Advanced sophisticated tracking where like they're not going to cover in this episode but oh my gosh Ral we should in a later point because if you're doing any like vsls or webinars or or if you're sending traffic to a Blog they're really important custom conversions that you can make that can
• 09:00 - 09:30 significantly change the way you're driving traffic especially for your top of funnel folks such that you're seeing like page time on page how much of the page was consumed time on page is critical if you've got a video that someone needs to watch before they can access an important page you want to be able to track that custom conversion not just necessarily for something you can optimize for yes it's a great thing to optimize for but you also have to use it as a validation technique when you're looking at your ads performance like these are inad custom conversions that
• 09:30 - 10:00 you can create to see like okay if I'm sending 25,000 people to this landing page to which 13,000 people are actually loading the landing page view like they're loading the pixel okay you know your website's slow slow AF so cool you get to see right away right then from the 13,000 maybe 8,000 of them convert so now you can see what your conversion rate is on that landing page just looking specifically and only at those standard events because then you have a lead go from view content page view to lead and page view and then if you have
• 10:00 - 10:30 a video that's like a five to 15 minute video on that thank you page that will hide or later reveal a call to action like a schedule an appointment if you're not tracking how much video consumption is being done how long people are on that page you might just be optimizing for anyone that gets to the page but if you're not optimizing correctly not everyone who gets to the page is as important someone who watches 5 minutes or 10 minutes of your video is definitely more interested in what you have to say than someone who got to the page and dipped right so custom
• 10:30 - 11:00 conversions when you're leveraging things like Google tag manager and outside additional resources to give you Insight on your campaign performance are amazing for the chance to you have greater visibility in how your campaign is doing outside of meta like what happens after the click and then custom conversions are a good workaround for when you want to optimize for something that is not in the standard events that we'll go over in a second right and there's about 16 or 17 standard events I think they've add a couple uh here but I mean it really is
• 11:00 - 11:30 it's it's not necessarily about we used to look at these mostly As where do we create our specific custom audiences for retargeting it's less for that now because that's a foggy line right now but it's more for optimization of an event as to what are your most high value pages that you want Facebook or meta specifically to understand our more high value so page view versus view content view
• 11:30 - 12:00 content versus add to card or maybe view content versus lead or view versus registration like there's a hierarchy of events which are already embedded in standard events and I think those alone for the majority of businesses you can just stick with those you don't have to go crazy and create these custom conversions or custom events you know we have lots of them here well now you're limited if we go back to the history you used to have unlimited now I think it's like a
• 12:00 - 12:30 maximum of 150 or 250 custo oh actually I think it's 100 I just remember like being capped out and I was like oh no I have to go turn off older custom conversions so look I'm not that I mean I'm young I'm not trying to argue I'm remember power editor though so I got that on you anyway um all right so maybe we just do the screen share here and just kind of go through them and just explain step by step here and I'm G to be honest this is not
• 12:30 - 13:00 I hate when I said this is not the most exciting episode but it is exciting because you're explaining it Lauren eillo the point is is that what's exciting is the results that you get when you do this right and whenever we do an audit we never see this done right I don't think ever never it's so frustrating like fine call this boring I don't care but I'm just going to tell you if you don't care about how you're properly optimizing for you're throwing money away you're being a dumb dumb idiot and that's not don't mean to be rude but like what the are you doing like why
• 13:00 - 13:30 are you allow so again when you're optim oh I love your muck of mediocrity that was good I'm probably going to steal that but like when you're optimizing for mediocrity want All Leads data Dr I'm I'm stealing that one all right steal that one also your mck of mediocrity anyone else in the telegram group that has uh great alliterations to throw in there please we'll make a Perpetual traffic glossery of terms oh yeah I'm full of them I'm full of it all right so let's screen share
• 13:30 - 14:00 that's it period period full stop oam lives all right all right so make sure that you go over to the Perpetual traffic YouTube channel so you can see us doing this in real time we'll also leave links in the show notes obviously so let's go through the standard events one by one here cool so at the Top If you're looking on YouTube you're going to listen to us to explain it more but for those not like the website action description and standard event code so
• 14:00 - 14:30 what's really important in column three is a standard event code like what what do I add when you have your metap pixel or any pixel for any platform you have a base code you put to the website what we are showing here is in the standard event code column is that extra line of code you need to add on the pages that are relevant so the first one we've got is ADD payment info and the description here says adding customer payment information during a checkout process for example clicking on a button to save billing information if you're using using a tool like a Shopify or Magento
• 14:30 - 15:00 or a sophisticated e-commerce tool as Ralph said earlier a lot of this is going to be native to that solution provider so you'll have ad payment info as a standard event because they've built it inside of their economy of tools underneath it similarly though we have add to cart which is adding an item to a shopping cart or basket for example clicking on an add to cart web add to cart button on a website every standard event code is always going to start with fbq parentheses with a back tick as
• 15:00 - 15:30 Ralph has so properly informed me with track comma and then a back tick between the standard event code so it's it's literally one line and always starts the same and if you're just using the standard event website action which is what you're seeing in this business help center page that we've got shared that's it once we go through this I'm going to show you the developer side where we can take it to an even more extreme level but what we have is ADD payment info add to cart these two again are very common
• 15:30 - 16:00 in e-commerce already set up but if you are an info product or if you um are not using a Magento a Shopify or potentially even woocommerce you need to add these into places like if you're using Thrive cart like you need to make sure that these standard events are getting applied because adding payment info and adding to cart are two very different actions because you can add to cart without providing any type of billing information but if someone's made it to add payment info they are significantly more likely to make that purchase right
• 16:00 - 16:30 then add to cart so that's why having this differentiation continues to provide qualitative data back into your algorithm now in a lot of cases if you're lower volume if you are I mean if you're not running a whole lot of traffic some of this is a you're splitting hairs a bit but like I I find that with larger volume like it's good to separate it out no matter what because I always plan for getting big like if you're running $100 a day in traffic you is this going to make that much of a difference I mean it yes I
• 16:30 - 17:00 will argue because your Delta grows if you're saying that all add to carts are the same when you know that someone's going to add the cart and they're like woo you don't ship to my country yeah then you're you're going to keep optimizing for people that aren't going to add payment info what I'm saying that difference is massive right what I'm saying is that if you're running a very low level of traffic this might not make as much of a difference but you should plan for it now that when you are running thousands of dollars a day or even multiple hundred doar a day this
• 17:00 - 17:30 does make difference because this these are really two distinct individuals like I have a ton of stuff that's sitting in cart right now waiting for Black Friday I'm one of those people you know but I have't added payment info so I'm not really a buyer yet corre so it's like that these are very important distinctions here now add to wish list this is one I haven't used all that I got to be honest I haven't used all that much have you used it and in what have you used it I've used it for e-commerce Brands
• 17:30 - 18:00 because when we've used an e-commerce wishlist app because Shopify doesn't have a native wishless feature and what's annoying is some of the apps that I've really liked before have deprecated so they don't provide that service anymore but what you've essentially done is you're using your cart as your wish list yeah in the example you just provided so add to wish list again not all of these are going to apply you can say you're splitting hair I argue that that's bad I don't agree with that because standard means you have to just set it up once and unless you have a new
• 18:00 - 18:30 product offering every single week you should just do this it's standard it's foundational it's like wanting to use toilet paper or a bedet like you you just have to clean up after yourself and if you're not you're just you know having stinky underwear amen all right so complete registration uh this is a little bit different this is we should be using if you're in the info space or the digital product space this should be something that you should know quite a bit so let's get into this one this one says
• 18:30 - 19:00 submitting information in exchange for a service provided for your business for example signing up for an email subscription so this one can get like I'm not saying I'm the world's leading Authority on this I'm just sharing how we use it complete registration um I have found to be really good when we have H because there's other ones with application stuff but people will use it for webinar registration totally as opposed to just a lead so some people will be like do I use complete registration do you use lead at that point I'll say you're potentially
• 19:00 - 19:30 splitting hairs the fact of the matter is that if there's a difference for you then let's establish it um but 100% if you're in the infos space complete registration when you are asking someone to register for something so this is information in exchange of info for a service you're providing like that might be getting a um quote page or getting access to rate cards you can make that decision but there is still a standard event for complete registration there's going to be definitely a lot of people on here that
• 19:30 - 20:00 are like hey yeah we we do have a registration type of item like this is for example signing up for an email subscription but again that could be lead not splitting hairs on this one but the next one every website has a contact us page yep and so we have the contact standard event where a contact between a customer and your business through phone SMS email chat or other means we use this with our AI chat Bots if you're collecting information like and there
• 20:00 - 20:30 there's a conversation we do the contact because then this is showing two-way conversation what's interesting about this is between phone SMS email chat or other means this is specifically only website pixel there are five different types of pixels within the meta ecosystem offline conversions websit CRM messenger like there's a lot we're specifically talking about the website ones but when you start to see them in overlap intersect because I think the other one is like app pixel this contact information can again signal someone that's having a two-way conversation so
• 20:30 - 21:00 if you at minimum you have a contact page oh my gosh if they submit that please just use the contact standard event 100% small differentiations we are like yeah we might be splitting hairs here but I think it's actually important to set it up the right way and if you're listening to this and you're like yeah I just use just page view and lead for everything like you're us you're using go away just such a small portion of the intelligence that's
• 21:00 - 21:30 gathered through these events here and you know we haven't even gotten into custom conversions yet so all right no so customize product take me through that one so this one in full disclosure I don't actually use this one so this is configuring uh with a tool or other application owned by your business so this is if you're like doing like Etsy level stuff so that's not any of the clients that we have necessarily worked with where we've gone into this one but there is if you do customize products there's one donation like if you're donating funds to your organization requ
• 21:30 - 22:00 every single nonprofit I have ever audited never uses the Donate one yep you have to identify someone who's a donor versus someone who is in need of your fundraising services or someone who works for you like this just oh boggles my mind you individuals need to listen to this or send this to yours if you know anyone with a nonprofit the standard event for donate signals that they car enough to give money yeah this is not a purchase I see purchase all the time on donate thank you page but they didn't buy anything it's a different
• 22:00 - 22:30 Behavior this find location really good if you are if you have a brick-and mortar and you have a website that talks about different locations on your website that's huge if someone's looking at your locations again there are so much s so much more interested in what you have to sell or provide because they're looking at how they can get to you versus just having a standard like if you're just using page view and they're on your terms and conditions page versus fine location they're very different Behavior behaviors of different steps in your customer value
• 22:30 - 23:00 Journey yeah makes sense initiate checkout this is one a lot of people don't use they just forget about it and then they use add to card this is usually embedded on the button itself correct yep yeah and you can use this like there's really you should have like an abandoned checkout and abandoned cart flow like there's three types of flows that you can do in your email automations so initiating checkout is a an easy one that most e-commerce people will have and is sometimes useful for those in the infos space because they
• 23:00 - 23:30 might have a long exaggerated funnel this next one is the one that everyone's familiar with it's lead submission of information by customer with the understanding that they may be contacted at a later date for your business for example submitting a form or signing up for a trial this is where if we're going to get splitting hairs if you have a sales team and they're going to contact that person in theory you're generating leads that are going to be contacted by a salesperson versus a complete registration which we had seen earlier is just getting them on an email list they've registered for your email but a
• 23:30 - 24:00 lead is like a like a sales qualified lead a marketing qualified lead like if we were to similar to the most recent episode R we talked about marketing qualified lead versus sales qualified lead a sales qualified lead you would put a lead because they have provided more information where they would possibly be contacted versus just complete registration which is like the email list for example makes sense this one's probably overused is my guess in a lot of ways as is this one right right here which is the good old
• 24:00 - 24:30 purchase I would say it's not just not necessarily overused it's underutilize in the sense of people aren't attributing currency and value to the purchase so you're able to add additional objects into your I mean this is getting at like a more sophisticated level you can add object properties where you're able to tell them what the currency is so like and then there's like USD GBP for great Great Britain pound predicted lifetime value um specific product IDs like that
• 24:30 - 25:00 information is available to enhance the purchase information because if you have a large skew site and you have a product that's 500 and a product that's $5 there's a big difference in who that buyer is and of course purchase conversion value which is a whole other thing here is Tove through this obviously important if it's set up the correct way schedule okay this is one I I think a lot of people Miss no one uses yeah this is a booking appointment to visit for like one of your locations or I use if they've gotten on your calendar
• 25:00 - 25:30 some people will say like oh they're a lead because they're on my calendar but they book time to talk to you which means they schedule versus they're a lead if um you're eventually going to book time to talk to them that's how I'm going to look at it in that way yep absolutely I mean we definitely use that one here search a search performed on your website app or other property for example travel searches I I can't yeah I mean I've seen this used where do you use it we use it in the search box yeah we just
• 25:30 - 26:00 have anyone that's interacting with that search box they hit the button for search they get they get that added feature because if someone fails to find what they're looking for they'll fail to be found a customer of yours so that's where it's like again someone who's searching like is looking for a solution that based off of how you do it can send greater signals to what your sales team needs to be looking at and all that stuff so we are tracking behaviors here at the end of the day and if you think like everyone who comes to your site has the same behavior you are very
• 26:00 - 26:30 wrong oh yeah not all visitors are created equal right so we're just going to fly through the last few we've got start trial which is the start of a free trial a lot of people will do um like a free sample like a week trial 14 week trial just look importantly here predicted lifetime value people if you do start trial great but you can enhance it by saying hey if I know and this is why if you don't know your numbers you have no numbers to know like you have to know like why you're providing someone a free trial and having that predicted
• 26:30 - 27:00 lifetime value again enhances the weight because you might have a 14-day trial or a different type of trial and again it signals different hierarchy of who that visitor is that's revenue and waiting in essence so kind of important to track that submit application talk to me about this one so this one some people will mix with complete registration again not the world's leading Authority but like this is submission of an application for a product service or program you offer for example a credit carded educational program or job so again this is where
• 27:00 - 27:30 you have to determine are they registering for something like I like to do for webinars are they submitting an application are they applying to see if like a lot of agencies will have apply to work with us and there are questions on there yeah that are more than scheduling an appointment that are more than just a lead like they're applying to see if they're a good fit yeah so this can be I'm not going to split hairs on those pieces they get used interchangeably but the way I would look at it is at the basis are they registering for something are they an actual lead that your team
• 27:30 - 28:00 will work or are they applying for something the use case of credit card educational programmer job that's obvious this one's pretty important I would I would say I mean this is one that we've used for years and years all right subscribe no one uses no one uses a start a paid subscription for a product or service you offer no one uses it rarely If Ever I don't think I've ever seen this on any audit anywhere if you have a um what a supplement business and your business is
• 28:00 - 28:30 based off of a subscription model if you're using recharge or anything like that here again you have predicted lifetime value if you have an info product and you have you know average subscriber is with you for six months and they're paying $9.99 or $149 a month you need to incorporate that predictive lifetime value because what will then happen later is if that person exceeds that then you get to have again more information that your algorithm can find people that are have a higher propensity to invest more
• 28:30 - 29:00 with you right exactly and last but not least last but not least our friend view content everybody knows this is the one that like no every like you say everyone knows this on e-commerce no I think this is even more important all right I should say every non Ecommerce but I would I would say in e-commerce people understand what this is I don't think people understand in every other space so how would you describe this look at this is like page yeah a visit to a web
• 29:00 - 29:30 page you care about for example a product or landing page VI content tells if someone visits a page um but not what they see on that page but it's you have an important page this should be on your about us page this should be on your landing pages this should be on your upsell pages that don't have an like these are important pages that have more value than your privacy policy your terms and conditions I always sort of go back and forth on this I don't unless it's a pillar blog that is generating sales for you VI content should go on something as a
• 29:30 - 30:00 page are you optimizing for that Blog then I would recommend that you do a custom conversion with scroll depth or time on page yeah we do a lot of view content for blog post just for clients we optimize for view content specifically just because it's it's an intermediate event because the next logical step is like there's lots of calls to action anyway I mean it's it the point is is like you can figure out what your hierarchy is is here it's going to depend on your business individually but like take this with for
• 30:00 - 30:30 what it says like what is your higher value Pages you know that don't necessarily equate to a specific action like an opin or registration or you know even add to card initiate check out if you're on the e-commerce side this is a page that actually has high value so so for some of our high value blog post Pages like really chunky stuff like pillar content we'll put view content on there as opposed to page view so uh plus it differentiates like they you know if
• 30:30 - 31:00 you only have a certain amount of blog posts that are view content you know that you're sending that to those pages and then when they go to the page view Pages or the homepage whatever it is or other less valued page then you can differentiate those audiences and tell the aori them exactly who you're looking for so uh anything to add as we close here because we could get into custom conversions but we can't in today's show we will in a future show out of all this stuff here what's the what's the big takeaway just use it just do it oh my gosh just set it up once know what you
• 31:00 - 31:30 want to optimize for like you're going to get what you ask for and if you don't provide it you're not asking the right questions of your algorithm to optimize for your success right so no more Mucky middle no more M what did I say before uh the muck of mediocrity muck of see I can't even remember the things I said the no more muck of mediocrity and you know you're going to get you out of the data drought we're going to talk about the data drought later and how you can get like data typhoon data hurricane uh anyway uh
• 31:30 - 32:00 hopefully you enjoyed Today's Show definitely check it out over on Perpetual traffic.com youout this is the most exciting show I think we've ever done I'm just GNA say that right now I said it was kind of boring before but look at this they even have on this on this page they have a typo on The Meta page how about that look at that oh my gosh a list standard events saw that originally
• 32:00 - 32:30 all right well meta we'll uh submit a submit a help ticket for you get support um so we'll make sure that we leave all these links in the show notes here like I said check us out over on our YouTube channel it's growing like a weed and on behalf of my awesome co-host Lauren e pulo for this week's show till next show see you