Apple Eyes Google's Gemini AI in Bold Move to Reinvent Siri

In the rapidly evolving landscape of AI technology, Apple has found itself at a crucial juncture. Recent reports indicate that Apple is in early discussions with Google to integrate Google's Gemini AI into Siri, marking a potential transformative shift in its approach to digital assistants. This move underscores Apple's urgency to enhance Siri's capabilities, which have lagged behind those of competitors like Amazon and Microsoft. The company is exploring the possibility of leveraging Gemini's advanced AI features to power Siri, aiming to provide a more responsive and versatile user experience. According to details from Bloomberg, this collaboration could significantly impact the AI assistant market.

Apple's venture to enhance Siri through external AI partnerships highlights both its flexible strategy and the competitive pressures it faces. By potentially integrating Google’s AI, Apple is aligning itself with industry leaders who have already embraced advanced conversational AI technologies. This decision reflects a pragmatic approach to bridging technological gaps swiftly. As noted in a,¹ the integration of Gemini AI is seen as a vital step for Apple to remain competitive in the digital assistant space. This decision also suggests a broader trend of tech giants seeking collaborations that can propel them towards rapid innovation.

Apple's exploration into utilizing Google's Gemini AI for revamping Siri represents a critical step in enhancing its virtual assistant capabilities. This potential partnership emerges amidst increasing pressure for Apple to keep pace with the rapid advancements made by its competitors, such as Microsoft, Amazon, and Samsung, which have already integrated sophisticated conversational AI technologies into their digital assistants. According to Bloomberg News, these discussions underscore Apple's commitment to revolutionizing Siri's functionality, which has been perceived as lagging in recent years. The push to incorporate advanced AI, alongside Apple's in‑house large language models, epitomizes a strategic pivot to leverage third‑party innovations while balancing in‑built capabilities.

The considerations driving Apple towards Google’s Gemini AI extend beyond mere competitive catch‑up; they embody a strategic move to enhance Siri's conversational abilities and personalization features. As part of this initiative, Google's development of a customized Gemini model, designed to operate securely on Apple's private cloud infrastructure, demonstrates the depth of integration and commitment to maintain Apple's staunch privacy standards. This potential partnership is indeed noteworthy given the longstanding competitive dynamics between Apple and Google, particularly in the smartphone and AI domains. However, the overarching goal remains to align Siri with consumer expectations and industry standards by the slated 2026 overhaul, as indicated by recent reports.

Within Apple's internal strategy, the current deliberations include a rigorous “AI Bake‑Off” where Gemini is pitted against Apple’s internal AI models. This competitive evaluation aims to identify the most effective solution to drive Siri’s upcoming transformation. The existence of both code‑named projects, Linwood and Glenwood, represents Apple's multifaceted approach, testing the efficacy of internal versus external AI technologies. These trials reflect Apple's pragmatic stance, potentially easing its previous commitments to exclusively proprietary technology in favor of enhanced virtual assistant capabilities. Moreover, despite the speculative nature of these developments, no final agreements have been solidified as of yet. The strategic use of Google's technology, showcased in the coverage, could play a pivotal role in shaping the future of Siri and Apple’s AI strategy, particularly if Google’s Gemini captures the testing victory.

Apple's decision to delay the launch of a new, AI‑driven Siri until 2026 underscores significant hurdles in meeting the tech giant's stringent quality and performance standards. Initially set for 2025, the rollout was postponed as internal testing indicated that the early versions of the revamped assistant were not up to par with competitors like Microsoft's Cortana and Amazon's Alexa. These challenges prompted Apple to consider integrating advanced third‑party AI models, such as Google's Gemini AI, into Siri, alongside its proprietary technologies. According to this report, such collaborations reflect a strategic departure from Apple's typical approach, focusing on in‑house solutions, as the company seeks to bridge the gap quickly and effectively.

The integration plans for Siri highlight Apple's pragmatic shift in AI development strategies. To enhance Siri's capabilities, Apple is not only in discussions with Google over the use of its Gemini AI but is also exploring partnerships with other AI leaders like OpenAI and Anthropic. This approach allows Apple to simultaneously leverage the strengths of established AI technologies while continuing to refine its own large language models (LLMs) in an innovative 'AI bake‑off' format. The bake‑off pits Apple's internal model, code‑named Linwood, against external models, including the Gemini‑powered Glenwood. The goal is to select the most effective AI framework for Siri's upgraded functionalities, thus maintaining a competitive edge in the digital assistant market, as described in this article.

Apple's internal AI "bake‑off" reflects the competitive spirit and urgency driving its pursuit of an advanced digital assistant. The company's challenge is to leapfrog current capabilities and outpace offerings by rivals like Google Assistant, Amazon Alexa, and Samsung Bixby. These rivals have already made significant inroads by incorporating progressively sophisticated AI technologies. According to recent reports, Apple has found itself navigating a tightrope between maintaining its technological lead and accepting outside help to fuel innovation and capability in its voice assistant, Siri.

The "bake‑off," a unique testing process within Apple, places various AI models under scrutiny, including its proprietary model, Linwood, and Google's Gemini, among others. By juxtaposing its internal innovations against potential external collaborations, Apple is strategically dissecting which path can propel Siri into its next evolutionary phase. This internal competition is set against a backdrop of high stakes and expectations for Siri's 2026 overhaul, emphasizing both the criticality and complexity of selecting the right AI architecture.

Leaning into this competitive testing scenario, Apple has reportedly involved multiple AI firms to assess all viable options thoroughly. In addition to Google, other tech behemoths like OpenAI and Anthropic have entered discussions, each bringing different AI capabilities to the table. This proactive "bake‑off" not only aims to select the most effective AI for Siri but also sets a benchmark for future technology evaluations within Apple. The stakes include rejuvenating Apple's standing in the AI‑driven digital assistant landscape by 2026.

The intriguing twist in these developments is Apple’s consideration of Google’s AI model—Gemini—as a part of their pursuit. This decision underscores a pragmatic shift from Apple, which has historically emphasized keeping its technology stack closely guarded and internally developed. The use of Gemini also touches upon another strategic priority—enhancing Siri while maintaining privacy and data integrity—a known hallmark of Apple's brand ethics as they seek to reassure users of their continued commitment to privacy even with external collaborations.

Apple has always held a tight grip over its technology stack, ensuring that almost every element of its digital ecosystem remains within its control. This approach has not only bolstered its brand as a guardian of privacy and innovation but also differentiated it from competitors who often rely on third‑party solutions. However, recent reports suggest a change in strategy, as Apple is considering leveraging Google's Gemini AI for Siri, marking a significant pivot in its philosophy. According to an article on Tuoi Tre News, Apple is in early discussions with Google to power a major upgrade of Siri with their Gemini AI model. This shift indicates Apple's pressing need to enhance Siri's capabilities, which have been criticized for lagging behind other digital assistants like Amazon's Alexa and Google's Assistant.

Integrating a third‑party AI model like Google's Gemini into Siri represents a pragmatic move for Apple, which has encountered hurdles in developing similarly competitive generative AI internally. This potential partnership reflects a broader strategy shift where Apple appears more open to external collaboration to expedite enhancements in its existing technologies. Additionally, a report from CNET suggests that the customization of the Gemini model to run on Apple's private infrastructure aligns with Apple's stringent privacy standards, ensuring that user data remains secure and protected within Apple's ecosystem.

The discussions with Google also highlight the competitive pressure from tech giants like Microsoft, Amazon, and Samsung, who have been extensively integrating advanced conversational AI into their services. Apple's delay in the rollout of an AI‑enhanced Siri until 2026, as reported by 9to5Mac, underscores the urgency with which Apple is approaching these collaborations. Moreover, Google training a customized Gemini model to seamlessly run on Apple's infrastructure suggests a strategic alignment between the two tech titans, echoing a potential shift in collaborative dynamics across the industry.

The significance of Apple's potential collaboration with Google also extends beyond technology. As both companies are major players in their respective fields, such a partnership could redefine competitive edges and set new standards for future tech collaborations. Given that both corporations have traditionally guarded their AI technologies closely, the willingness to work together could pave the way for enhanced innovation within AI development. This collaborative effort could also serve as a new benchmark for how companies can navigate competition while maintaining strategic alliances to serve consumer needs best. As noted in,³ this partnership may be a harbinger for future cooperative endeavors in the tech landscape.

Apple's discussions with Google to incorporate Google's Gemini AI into Siri mark a substantial pivot in enhancing digital assistance capabilities. This potential collaboration reflects Apple's strategic urgency to not only meet but exceed current technological expectations, aiming for a Siri that leverages advanced AI technology to challenge its competitors like Microsoft's Cortana and Amazon's Alexa. According to this report, these talks suggest a significant shift in Apple’s historical approach to retaining in‑house technological development, driven by the necessity to accelerate the improvement of Siri's interface and functionality.

One crucial aspect of these talks involves Google’s tailored Gemini model, which is being designed to run efficiently on Apple's private cloud infrastructure. This adaptation aims to seamlessly augment Siri while adhering to Apple's high standards for user privacy and data protection. This enhanced infrastructure would not only provide Siri with superior conversational skills but also preserve the core privacy ethos synonymous with Apple's brand. As noted by sources like,³ this potential integration could possibly set a new precedent for how digital assistants balance advanced functionality with stringent privacy controls.

The collaboration with Google, if finalized, would transform Siri’s role from a conventional voice assistant to a dynamic, intuitive personal assistant capable of understanding and executing complex tasks. This comprehensive upgrade is part of Apple's broader strategy to substantially reinvent Siri’s architecture, equipping it with enhanced personalization and deep app integration, thereby enriching the user experience across Apple’s ecosystem. Enthusiasts from 9to5Mac have highlighted that such moves could potentially revolutionize user interaction with Apple devices, promoting a seamless technological harmony across applications and services.

Moreover, Apple's approach towards third‑party AI solutions such as Google's Gemini reflects its pragmatic strategy in prioritizing performance and user satisfaction over traditional in‑house development. The ongoing AI bake‑off competition within Apple, as stated in,⁴ underscores Apple's commitment to adopting the best technological solution available, be it internally developed or externally sourced.

Apple's strategy has long been centered around maintaining tight control over its technological ecosystem, ensuring that every component seamlessly integrates to provide a superior user experience. However, a recent report suggests that Apple is revisiting this approach due to the competitive pressures in the generative AI landscape. The company is in discussions with Google about potentially using Google's Gemini AI to enhance Siri, in an effort to keep pace with industry leaders like Microsoft and Amazon. This shift highlights a pragmatic decision to temporarily relax control in order to leverage cutting‑edge AI technology developed externally, illustrating Apple's prioritization of function and innovation over insular tech development strategies. Such decisions indicate a significant strategic flexibility, reflecting a lesser‑publicized but crucial adaptation in Apple's overarching business model as reported.

The potential integration of Google's AI into Apple's products hints at a strategic pivot, balancing Apple's famous self‑reliance with a calculated adoption of third‑party innovations. This potential collaboration could realign the digital assistant market by enhancing Siri's capabilities and broadening Apple's competitive edge. Apple, typically known for its closed‑loop systems, might find new avenues in technological control by embedding Google's AI prowess within its frameworks, maintaining its leadership in innovation even as it steps momentarily outside its traditional development paradigms.

This new strategic direction is underscored by Apple's robust "AI bake‑off," a process wherein various AI models, including Google’s Gemini, are pitted against each other to determine the best approach for Siri. This emphasizes Apple's embracement of competitive viability and technological excellence over complete in‑house production. The stakes are high, and Apple's willingness to incorporate an external technological model like Gemini reflects a nuanced strategy to both satisfy current consumer demands and future‑proof its products by broadening the horizons of technological ownership.² Such collaborations could potentially redefine the parameter of control, where integration complements innovation without compromising Apple's core values of security and user privacy.

The potential integration of Google's Gemini AI into Apple's Siri raises significant user privacy concerns, particularly in an era where data security and user confidentiality are paramount. Apple has long been heralded for its commitment to user privacy, often boasting about its devices being designed with privacy at their core. While the collaboration with Google could vastly improve Siri's capabilities, questions naturally arise about how user data will be managed, processed, and stored.

Apple's strategy of running AI models on private, on‑device servers aims to maintain a high standard of privacy by minimizing the amount of user data sent to external servers. In integrating a third‑party AI like Gemini, the challenge will be ensuring that these privacy standards are not only maintained but enhanced. Apple must ensure that its privacy protocols effectively integrate with any external systems, maintaining the trust users have in the brand. This might involve detailed customization of the Gemini AI to fit within Apple's private cloud infrastructure, reinforcing Apple's privacy policy focus.

There is potential user apprehension over how much control and access Google, a direct competitor, might have over Siri's AI functionalities. Although ¹ suggest Gemini would be customized to function within Apple's secured systems, the mere association with Google could raise flags for privacy advocates. The public discourse appears split; while some acknowledge the technical necessity, others worry about the implications for Apple's vaunted promise of privacy‑first technology.

The integration's success heavily hinges on Apple's ability to communicate these privacy measures transparently to its users. Given that Apple has emphasized privacy as a key element of its brand identity, any perceived compromise could affect consumer trust. As privacy concerns dominate the tech landscape, establishing thorough transparency regarding AI model operations and data handling will be vital for maintaining user confidence and brand loyalty.

In summary, while the integration of Google's Gemini AI into Siri could position Apple competitively against tech giants like Amazon and Microsoft, it simultaneously places Apple at a critical juncture in terms of user privacy. The company's ability to harmonize these advanced AI capabilities with unwavering privacy safeguards will be central in defining the future trajectory of their digital assistant services and maintaining their market positioning.

The announcement of Apple's early discussions with Google regarding the use of Google's Gemini AI to power a major overhaul of Siri has sparked widespread public and market reactions. Many were surprised by the potential collaboration between the two companies. Apple's traditional reputation revolves around maintaining strict control over its technology stack, which results in skepticism among some consumers about its decision to partner with Google, a direct competitor. This decision has led to debates in tech circles, suggesting that Apple might be taking a pragmatic approach to addressing its generative AI challenges and recognizing the need to adapt to the competitive pressures exerted by rivals like Microsoft and Amazon, who have already integrated advanced AI technology into their digital assistants.

In the wake of these reports, the public's response is mixed, reflecting both optimism and concern. Social media platforms, tech forums, and comment sections have been buzzing with discussions about the implications of such a partnership. Some consumers express cautious optimism, hoping that the collaboration will result in significant improvements to Siri, making it more conversational and capable of handling complex tasks, much like its competitors. This optimism is tempered by concerns over privacy and the potential crossing of data protection thresholds, given Google's role in the partnership. However, it's worth noting that any integration of Gemini AI would reportedly operate on Apple's private cloud, which is expected to alleviate some privacy concerns.

While many tech enthusiasts acknowledge Apple's struggles in building advanced generative AI in‑house, they see this potential partnership as a necessary step for Apple to regain its competitiveness in the digital assistant market. However, others worry about Apple's long‑term independence and innovation potential if it increasingly depends on external AI technologies. There's a segment of Apple's loyalist community that fears this dependency might sideline in‑house developments, such as Apple's Linwood AI model, in favor of more immediate solutions like Google's Gemini. Yet, the overall sentiment indicates a keen interest in the ongoing 'AI bake‑off' between Apple's internal and external models, with the tech‑savvy community eagerly following these developments to understand the future trajectory of AI at Apple.

The developments have also influenced market perceptions, with experts analyzing how such a strategic direction could impact Apple's financials and market dynamics. Analysts suggest that integrating third‑party AI like Google's Gemini might be a short‑term strategic decision aimed at accelerating Apple's ability to offer competitive AI solutions. Still, they caution that Apple's long‑term success in the AI domain will hinge on its capabilities to innovate and produce competitive in‑house AI models that align with its brand values, particularly those concerning user privacy and technology autonomy. This unfolding scenario is undoubtedly a topic of interest for consumers, stakeholders, and competitors alike, sparking a diverse array of opinions across various platforms, as seen on forums like MacRumors and social media discussions.

The potential economic implications of Apple possibly integrating Google's Gemini AI into Siri are multifaceted. Firstly, such a collaboration could redefine the competitive dynamics in the market for AI‑driven digital assistants. By joining forces, Apple and Google may create a benchmark for future collaborations, paving the way for new opportunities and innovations in AI technology. This strategic partnership might also set the stage for other tech giants to explore similar alliances, thereby accelerating technological advancements in the industry.

Moreover, Apple's potential utilization of Gemini AI may lead to significant economic benefits. For Google, the integration could translate into sizable revenue streams through licensing fees or cooperative economic models, depending on the specifics of their partnership agreement. This financial influx might empower Google to invest further in AI research, thereby enhancing its technological portfolio across different domains.

From Apple's perspective, the incorporation of advanced AI models like Gemini could not only enhance Siri’s capabilities but also bolster its market share in the voice assistant sector, which is currently led by Alexa and Google Assistant. If implemented successfully, these advancements could lead to increased consumer interest in Apple devices, as customers might be attracted to the enhanced functionalities and seamless user experience offered by an improved Siri.

Another critical economic factor is the potential for growth in Apple's ecosystem. By integrating superior AI capabilities, Apple could drive higher sales of its devices, as AI features draw in both new and existing customers. These developments may spur economic growth for Apple's hardware and software divisions, reflecting positively on its financial performance and market valuations.

However, this integration is not without its challenges. As Apple moves to incorporate external AI technologies, there are ongoing concerns about how this might impact its traditional approach of maintaining total control over its technology stack. Economic implications also extend to potential regulatory scrutiny, especially given the intersection of two major tech companies in a highly competitive space. These factors could shape not only Apple's strategic decisions but also influence broader economic trends in the tech industry.

Apple's initiative to explore third‑party AI technologies like Google's Gemini for Siri could drastically alter societal interactions with digital assistants. Enhanced with Gemini, Siri is expected to offer more conversational and capable AI, elevating user engagement and potentially reshaping daily digital interactions. Many users could begin to rely more heavily on Siri for complex task automation and information retrieval, further integrating AI into everyday life.

Should Apple proceed with the Gemini integration, this move might trigger broader societal shifts concerning digital privacy and data protection. While Apple's commitment to user privacy is well known, the collaboration with Google's technology could challenge public perception about data security. As AI becomes further embedded in the fabric of daily life, society's scrutiny of how personal data is managed and secured by tech giants is likely to intensify, potentially impacting public trust and acceptance of AI solutions.

The social dynamics of technology adoption may also see a shift as AI improvements make digital assistants like Siri more intuitive and effective compared to previous versions. This could promote greater accessibility and usability across diverse demographic groups, narrowing digital divide gaps as more people are able to utilize technology efficiently and confidently. These changes may lead to more inclusive technological experiences, providing a broader range of users with powerful tools for learning, productivity, and entertainment.

Moreover, as Siri evolves with the integration of advanced AI like Gemini, there is potential for significant impact on employment sectors, particularly those focused on customer support and service tasks where AI‑driven efficiency can complement or replace human roles. This evolution could necessitate new educational initiatives and workforce training to prepare the society for AI‑driven job environments. Such changes will require a considerate balance to ensure technology augments rather than displaces human capabilities in the workforce.

The potential partnership between Apple and Google concerning the integration of Google's Gemini AI into Siri raises several political and regulatory concerns that could significantly impact the technology landscape. Given that these companies are fierce competitors, particularly in the smartphone and AI domains, such a collaboration may attract scrutiny from regulatory bodies. According to the news report on Tuoi Tre News, any partnership that appears to consolidate power among leading tech giants could draw antitrust investigations, particularly in the United States and the European Union, where regulatory interventions have been more pronounced.

This potential collaboration also poses questions regarding Apple's staunch stand on user privacy and data security. While Apple is celebrated for its rigorous privacy policies, the use of third‑party AI like Google's Gemini could challenge this paradigm. However, reports suggest that any AI model, particularly Google's Gemini, would be customized to operate on Apple's private cloud infrastructure, which might allay privacy concerns. Nonetheless, the political implications of this requirement on user data protection laws, like the GDPR, require careful navigation.

Furthermore, the broader political implications tie into the global tech race. With the United States and China increasingly competing for technological dominance, collaborations between U.S.-based companies like Apple and Google can be seen as strategic moves to uphold the nation's competitive edge in AI technology. However, this could foster geopolitical friction if such alliances are viewed as creating monopolistic entities or diminishing international competitive opportunities.

Amidst these considerations, there is also a regulatory dialogue about innovation and competition. While some governments may perceive such partnerships as stifling innovation by consolidating control over key technologies, others might see them as necessary steps to foster advances in AI capabilities swiftly. Policymakers will likely scrutinize the terms of such partnerships, ensuring they align with market fairness and consumer choice regulations. These political and regulatory challenges will be pivotal in shaping the future landscape of AI‑driven digital assistants.

The potential integration of Google's Gemini AI into Siri heralds a new era of technological collaboration between giants like Apple and Google. This strategic move not only aims to place Siri neck and neck with competitors like Amazon's Alexa and Google's own Assistant but also indicates a shift in how these tech behemoths are navigating the rapidly evolving AI landscape. This collaboration might also set new industry standards, prompting further partnerships that capitalize on joint strengths to foster innovation.

As AI assistants become more integrated into everyday life, the stakes for perfection and innovation are high. Apple's decision to explore cooperation with Google for its Siri upgrades exemplifies its strategic pivot to embrace external expertise, thereby accelerating its catch‑up race in the AI arena. This collaborative trend might soon become the norm, forcing companies to reassess their operational frameworks and partnerships to remain competitive in the market.

Looking forward, one can expect that the influence of such partnerships will extend beyond mere technological enhancements. They could potentially redefine business models, where technology companies might increasingly rely on symbiotic collaborations to overcome individual limitations or to tap into new markets effectively. This paradigm shift not only encourages efficiency but also breeds a competitive spirit that can drive the entire tech industry towards unprecedented advancements.

Furthermore, the anticipated capabilities from the Gemini‑powered upgrades to Siri are projected to transform user interactions significantly. Users may soon experience a smarter, more intuitive Siri that aligns seamlessly with Apple's ethos of user‑centric design and privacy. The convergence of robust AI models with Apple's design philosophy is poised to offer a digital assistant that not only understands complex instructions but also learns from user interactions to offer personalized assistance, setting a new benchmark in digital assistant technology.

In essence, the collective knowledge and resources pooled from such high‑profile collaborations could lead to breakthroughs that were previously unattainable alone. As both companies navigate these uncharted waters, there lies a tantalizing promise of discovering next‑level AI functionalities that could redefine how users interact with technology in their personal and professional spheres. This journey is not merely about catching up—but potentially leaping ahead in the AI race.

In conclusion, Apple’s potential collaboration with Google to utilize the Gemini AI model for its revamped Siri marks a pivotal moment in the landscape of digital assistants. Such a partnership underscores the shifting dynamics where longstanding competitors come together to enhance technological capabilities. Should this deal proceed, it could set a precedent that encourages further cross‑collaborations in the tech industry, reflecting a pragmatic shift towards leveraging the best available technology to meet consumer demands. This report highlights the strategic necessity behind such a move, showing Apple’s willingness to adapt for technological advancement.

Moreover, the initiative to possibly integrate Gemini AI with Siri represents Apple's acknowledgment of the competitive pressures it faces within the AI market. By potentially adopting Google’s software, Apple is not only hoping to enhance Siri's conversational abilities but also aiming to reclaim its position as a leader in innovation. This approach reflects a broader industry trend where tech companies are increasingly collaborating to push the boundaries of AI technology, aiming for more intuitive and reliable user experiences. ³ suggests that this could be a critical step in improving digital assistants beyond their current capabilities.

Privacy, a cornerstone of Apple’s value proposition, remains a focal point in these discussions. Reports indicate that the Gemini model would be tailored to run within Apple’s secure infrastructure, ensuring users' data remains protected, thus addressing a significant concern among Apple users. As Apple continues to negotiate and possibly finalize its decision, the promise of enhanced privacy coupled with advanced AI functionality may redefine user expectations and set new standards in the tech industry’s approach to privacy and innovation.

The broader implications of Apple's exploration are significant, potentially influencing economic strategies and competitive practices across the industry. The ability to integrate a powerful AI like Gemini could help Apple improve its market share and reinvigorate its brand appeal among consumers seeking more from their digital assistants. However, the move could also invite scrutiny from regulators concerned about market monopolization, adding another layer of complexity to the tech landscape. As ¹ indicates, these developments are crucial not only for Apple and Google but for the tech industry as a whole, illustrating the intertwined nature of innovation and regulation.

Ultimately, Apple's potential collaboration with Google reflects an adaptive strategy in a rapidly evolving technological environment. As the company seeks to align itself with the best AI innovations, it acknowledges both the opportunities and challenges that come with integrating third‑party technologies. This decision may well serve as a defining moment for Apple's AI strategy, highlighting its commitment to maintaining competitive parity and continuing to deliver high‑quality user experience, which consumers have come to expect. ² provides an analysis of how this potential collaboration with Google's Gemini AI could influence future AI developments and user interactions with Siri.