Battling Bias and Seizing Opportunities
Breaking Barriers: The Journey of Women in Tech
Last updated:

Edited By
Mackenzie Ferguson
AI Tools Researcher & Implementation Consultant
Explore the challenges and growing opportunities for women in the tech industry, where gender bias, underrepresentation, and educational disparities persist, yet emerging fields offer a beacon of hope. Discover how mentorship, inclusive environments, and leadership programs are paving the way for women in tech.
Introduction to Women in Tech
The tech industry continues to grapple with significant gender disparity, with women representing less than one-third of the workforce globally. This underrepresentation extends to major tech firms, where women constitute only 29% to 45% of the workforce, with fewer women in leadership roles. This section provides a comprehensive overview of the challenges women face in the tech industry, potential solutions, and emerging opportunities that could foster greater gender equality in technology.
Despite progress in many sectors, the journey towards gender parity in tech remains fraught with challenges. Gender bias, unequal access to resources, and limited mentorship continue to thwart the career advancement of women in technology. This issue is further exacerbated by educational disparities, as women are significantly underrepresented in STEM fields, thus reducing the pool of potential female candidates for tech roles.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














The prevalence of gender bias, particularly in hiring and promotions, remains a critical barrier for women in tech. Additionally, tech layoffs have a disproportionate impact on women, exacerbating the issue of job security. Coupled with microaggressions in the workplace, these factors contribute to a persistently male-dominated environment that stifles female representation, especially in leadership roles.
To tackle these challenges, a multifaceted approach is essential. Promoting STEM education among young women and creating inclusive work environments are vital steps. Developing leadership programs tailored for women and employing technology like AI for unbiased recruitment and online mentorship can also play a significant role in enhancing female representation in tech.
Emerging fields such as generative AI and a burgeoning startup ecosystem present new opportunities for women in tech. However, it is crucial to address the underlying skills gap and ensure that women-led startups have access to venture capital to harness these opportunities fully and sustainably.
Public discourse on women in tech has intensified, underscoring a mix of frustration and support for the ongoing fight against gender inequality. Social media has become a powerful platform for women to share their experiences, seeking solidarity and urging for change. Nonetheless, the conversation reflects a widespread impatience with the slow pace of progress and a call for broader systemic change to promote gender equality.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














The future of women in tech carries significant economic, social, and political implications. Economically, addressing the gender pay gap and increasing women's presence in leadership could drive notable growth. Socially, enhanced mentorship and support programs could inspire the next generation. On the political front, policy changes driven by growing awareness could foster gender equality in tech education and employment.
Looking ahead, the successful implementation of inclusive strategies could transform the tech industry into a model of gender balance and innovation. Conversely, failure to address the existing challenges might lead to an exacerbated skills shortage and diminished global competitiveness. The role of AI and automation in this context could either widen gender disparities or introduce new avenues for women, contingent upon these technologies' development and application.
Current Gender Representation
The representation of women in the technology sector remains a pressing issue, with women comprising less than one-third of the global tech workforce. This underrepresentation is prevalent across major tech firms, with women holding between 29% to 45% of the overall workforce and an even smaller percentage in leadership roles. The disparity is more significant in senior positions, where women account for only 26% to 34% of these roles. This skewed representation is a reflection of the broader industry-wide challenge where gender balance remains largely elusive.
Several barriers contribute to the low representation of women in tech. Key challenges include entrenched gender bias and discrimination in hiring and promotions, limited access to mentorship, and unequal opportunities for resource allocation. These problems are compounded by a workplace culture that often marginalizes women's contributions. Moreover, women in tech frequently face microaggressions and an unwelcoming environment that discourages retention and advancement. Educational disparities also play a crucial role, as women have lower graduation rates in STEM fields, limiting the pool of potential female tech professionals.
Despite these challenges, there are emerging opportunities that could help reshape the landscape for women in tech. The advent of AI and the expansion of startup ecosystems present avenues for growth. With targeted initiatives and supportive policies, the tech industry can foster a more inclusive environment. Promoting STEM education, supporting women-focused entrepreneurship, and ensuring the provision of leadership programs are essential steps toward bridging the gender gap. Additionally, leveraging AI in recruitment processes could help mitigate unconscious bias and open doors for a more diverse talent pool.
To drive change, a holistic approach encompassing the 4Ps strategy—Promote, Provide, Prepare, Propel—is critical. This involves actively showcasing female achievements in tech, offering mentorship and sponsorship opportunities, investing in women’s training and development, and creating pathways for women to advance into leadership roles. Recognizing the importance of these components can lead to a transformative shift in gender dynamics within the tech industry.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














Public discourse and reactions indicate a mix of frustration over persistent inequality and optimism towards emerging solutions. Many express the need for transformative changes, including establishing inclusive work environments, providing flexible work arrangements, and supporting skill development initiatives. There's also a call for more visible role models to inspire upcoming generations of women in tech. As online platforms become more vocal, they serve both as spaces for solidarity and venues for criticism against ongoing gender biases.
Looking forward, the implications of these trends are multifaceted. Economically, failing to address the gender pay gap could exacerbate financial inequities. Socially, the lack of representation may perpetuate stereotypes, potentially deterring young women from pursuing careers in tech. Yet, successfully implemented strategies could lead to a more diversified and innovative industry, reducing the skills gap. Politically, increased awareness could spur policy changes that promote gender equality in technical fields, influencing tech regulation and corporate practices.
Challenges Faced by Women
Women in the tech industry continue to face a myriad of challenges despite some progress in gender equality. Globally, women make up less than a third of the workforce in technology sectors. This underrepresentation is compounded by several barriers, including systemic gender bias, limited access to mentorship, and unequal resources. Furthermore, disparities in STEM education further limit women's opportunities, as they remain underrepresented in key fields like computer science and engineering.
Gender bias is a significant hurdle, influencing both the hiring process and career progression within tech companies. Women often receive fewer advancement opportunities compared to their male counterparts, not to mention the issue of unequal pay. These challenges highlight the need for comprehensive strategies to enhance female participation in tech roles. In particular, promoting STEM education among young girls and creating inclusive work environments can help address this disparity.
Tech layoffs have also been found to disproportionately impact women, intensifying existing gender gaps. The leadership positions within major tech firms remain predominantly occupied by men, with women holding just a small percentage of these roles. This lack of representation in leadership further stymies efforts to create equitable workplaces where women can thrive.
Interestingly, the rise of fields like artificial intelligence and the growing number of startups present new opportunities for women in tech. These emerging sectors offer promising avenues for growth and development, provided that women receive the necessary support to succeed. Tools like AI can also be harnessed to tackle existing biases in recruitment and career advancements, ensuring a more equitable landscape.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














Several solutions have been proposed to mitigate these challenges, ranging from investing in leadership programs to fostering mentorship and sponsorship networks. By actively showcasing the achievements of women in tech, industries can contribute to breaking stereotypes and providing role models for the younger generation. Ultimately, a concerted effort is needed to address the root causes of underrepresentation through systemic changes that promote diversity and inclusion.
Educational Disparities in STEM
In today's fast-paced, technology-driven world, educational disparities in STEM (Science, Technology, Engineering, and Mathematics) play a significant role in shaping the workforce, particularly in the tech industry. Despite ongoing initiatives to level the playing field, there is a noticeable gender gap, with women being significantly underrepresented. This disparity is particularly evident in engineering and computer science disciplines, where women’s enrollment and graduation rates are much lower compared to their male counterparts. The effects of this educational gap are profound, contributing to a limited pool of qualified female candidates for tech roles, thereby reinforcing existing stereotypical narratives that undermine gender balance.
The underrepresentation of women in STEM fields often begins as early as secondary education and extends through college and career paths. This issue is exacerbated by societal stereotypes, lack of role models, and inadequate support systems that discourage young women from pursuing STEM subjects. As a result, women are less likely to choose and complete degrees in fields like computer science and engineering, which are critical for careers in the technology industry. This educational shortfall directly impacts the tech sector, where diverse perspectives are essential for innovation and growth.
Mentorship and sponsorship opportunities are crucial in overcoming educational disparities in STEM. Access to mentors and role models significantly enhances the STEM learning experience for young women, breaking down the barriers of isolation and imposter syndrome often felt in male-dominated environments. Organizations are beginning to recognize this and are investing in programs that support women in these fields. Notable efforts include initiatives that connect students with industry leaders, offer scholarships specifically for women in STEM, and create platforms for women to share their experiences and successes, thus inspiring the next generation of women innovators.
Moreover, the implications of educational disparities in STEM extend beyond individual career opportunities. From a broader perspective, they contribute to economic and societal challenges, such as the gender pay gap and limited women’s influence in tech leadership roles, both of which hinder economic progress and innovation. To address these challenges, industry leaders and educators must work collaboratively to promote gender equality in STEM education. This includes revising curricula to be more inclusive, increasing accessibility to STEM programs for underrepresented groups, and fostering inclusive cultures within educational institutions and workplaces.
Looking ahead, closing the educational gender gap in STEM is not just a moral imperative but an economic one. With the rise of AI and technology sectors requiring a skilled workforce, failing to address educational disparities will limit the potential for growth and innovation. However, if addressed, this could propel significant advancements in technology and societal development. By nurturing a diverse talent pipeline and empowering all individuals with equal opportunities in STEM education, societies can drive toward a more equitable and prosperous future.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














Hiring and Retention Gaps
The tech industry has been grappling with significant hiring and retention gaps when it comes to women in the workforce. Despite being a crucial segment of the labor market, women still make up less than one-third of the global tech workforce, with even lower representation in leadership roles. These gaps are largely fueled by persistent gender biases during the hiring process, lack of mentorship and promotion opportunities, and inadequate work-life balance initiatives that disproportionately affect women.
One of the core issues exacerbating these gaps is the pervasive gender bias that women encounter throughout their careers. This bias often manifests during hiring processes, where women might be overlooked for roles in favor of their male counterparts. Additionally, women's career advancement is hindered by limited access to mentorship and professional development opportunities that are crucial for achieving leadership roles, thereby maintaining the status quo of male-dominated leadership in tech.
Moreover, the challenges in retaining women in tech roles are deeply tied to the work environment and corporate culture. Many tech companies fail to offer flexible working arrangements and inclusive workplace policies that cater to the needs of female employees. This lack of support often leads to higher turnover rates among women who struggle to maintain a balance between their professional and personal lives, ultimately widening the retention gap further.
Economic pressures and tech layoffs add another layer of complexity to this issue. During economic downturns, women are often the first casualties, exacerbating the already skewed gender ratios in tech companies. This not only impacts the individual careers of women but also deprives the innovation ecosystem of diverse perspectives that are necessary for truly innovative problem-solving and product development.
In addressing these systemic issues, tech companies need to commit to long-term strategies that do more than pay lip service to diversity and inclusion. Solutions such as promoting STEM education for young women, creating women-centric mentorship programs, implementing unbiased recruitment practices, and developing leadership pathways are vital. By doing so, companies can begin to bridge the hiring and retention gaps, thereby fostering a more equitable and dynamic tech industry for future generations.
Impact of Tech Layoffs on Women
In recent years, the tech industry has witnessed a series of layoffs, and unfortunately, women have been disproportionately affected by these workforce reductions. Despite making up a smaller percentage of the tech workforce, women are often among the first to be laid off, exacerbating the existing gender gap in the industry. This trend highlights the persistent challenges women face in securing and retaining roles in technology sectors.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














One of the primary reasons for the disproportionate impact on women is the deep-rooted gender bias and stereotypes that still exist within the industry. Women are often perceived as less adaptable or technically proficient than their male counterparts, which can influence layoff decisions. Additionally, the lack of women in leadership roles means there are fewer advocates for them when cuts are being made, leading to a higher likelihood of women being disproportionately affected.
Furthermore, structural issues such as unequal access to crucial resources and advancement opportunities make it harder for women to recover from job losses. For instance, women may find it more challenging to network and secure new positions compared to men, who historically have better access to industry mentors and sponsors. This situation can lead to longer periods of unemployment for women and can deter potential female candidates from entering the tech field altogether.
Moreover, the absence of robust support systems aggravates the problem. Many tech companies lack effective diversity programs that could help retain women and mitigate the effects of layoffs. Without targeted initiatives to ensure gender parity, such as mentorship programs and inclusive recruitment practices, women will continue to face significant barriers in the tech workforce.
Overall, the impact of tech layoffs on women is not just an issue of employment numbers; it is a reflection of the broader systemic challenges that exist within the industry. Addressing these effects requires a concerted effort from tech companies to foster inclusive environments that prioritize the retention and advancement of women. Only by implementing sustainable changes can the tech industry hope to close the gender gap and support women's growth and success in tech.
Leadership and Gender in Tech
The tech industry is marked by significant gender disparities, with women constituting less than one-third of the global tech workforce. Persistent challenges such as gender bias in hiring and promotions, limited mentorship opportunities, and unequal access to resources create substantial barriers to female advancement in the sector. This gender imbalance is even more pronounced in leadership roles, where women's representation remains disproportionately low. In a rapidly evolving field that shapes the future of our economy and society, these disparities not only affect individual career trajectories but also have broader implications for innovation and growth.
Educational disparities further contribute to the underrepresentation of women in tech. Women remain significantly less likely to graduate with degrees in key STEM fields, such as computer science and engineering, a trend that restricts the supply of qualified female candidates for tech roles. Additionally, lower educational enrollment rates for women of color exacerbate these challenges, leading to an even smaller pipeline of diverse female talent entering the tech industry. Efforts to close this gap are critical to cultivating a more inclusive tech environment.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














Emerging opportunities in fields like artificial intelligence (AI) and the burgeoning startup ecosystem offer potential growth areas for women in tech. Despite the challenges, these new sectors provide fertile ground for disrupting the status quo and increasing female participation if organizations and industry leaders can address the existing gaps in skill and venture capital funding for women-led startups. Promoting STEM education, building inclusive work environments, and investing in leadership programs are pivotal strategies to harness the potential of these opportunities.
Public reaction to the gender gap in tech is a blend of frustration and activism, with many calling for systemic changes. Social media has become a crucial platform for women in tech to share experiences, build networks, and advocate for change. Despite ongoing challenges, there's a strong public desire to see more inclusive work environments, where women can thrive and take on leadership roles. The conversation is shifting from acknowledging the problems to implementing tangible solutions that create real impact.
The future implications of gender disparities in tech are profound. If not addressed, these disparities could lead to persistent economic inequalities and a diminished role for women in influencing tech innovation and decisions. However, by fostering a more inclusive industry, there is potential not only for economic growth but also for social change, as diverse teams contribute to more innovative and inclusive product designs. Policy changes and increased awareness might drive further progress, making gender equality in tech a more achievable goal.
Opportunities in AI and Startups
Artificial Intelligence (AI) and startups are at the forefront of technological innovation, presenting immense opportunities for growth and advancement in the tech industry. As industries across the globe increasingly incorporate AI solutions, the potential for startups to capitalize on these technological developments is significant. This trend opens up new avenues for innovation and entrepreneurship, particularly for women looking to break into the tech sector. AI-driven startups are not only transforming existing industries but are also creating entirely new markets and business models.
One of the key opportunities in AI and startups is the ability to leverage cutting-edge technology to solve contemporary challenges. Women, particularly those underrepresented in traditional tech roles, can find unique opportunities in emerging fields like generative AI, machine learning, and data analytics. Additionally, the growing support for women-led startups through venture capital initiatives and accelerator programs is bolstering opportunities for female entrepreneurs. These initiatives aim to bridge the funding gap that has historically limited the growth of women in the tech industry.
Startups provide a flexible and dynamic environment that can be particularly advantageous for women, offering routes to leadership and the ability to shape company culture from the ground up. As more women venture into the startup ecosystem, they are setting examples and creating networks that facilitate further inclusion. Prominent examples, such as the Entrepreneur Camp for Female Founders by Apple, are highlighting the potential for women to drive change within the sector.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














Furthermore, AI technology is enabling remote work and flexible business models, which are particularly beneficial in promoting diverse and inclusive work environments. This shift assists in addressing the work-life balance challenges that disproportionately affect women in tech. As startups continue to push boundaries and integrate AI solutions, they pave the way for innovative workplace policies that could serve as models for larger, more established companies.
Overall, the intersection of AI and startups represents a promising domain for women seeking to overcome traditional barriers in the tech industry. By actively engaging in this space, women can contribute to and benefit from the sweeping changes reshaping the global economy. With supportive structures, mentorship, and access to resources, women in tech startups have the potential to redefine leadership and innovation in the digital age.
Solutions and Strategies
The tech industry has long been an area where women face significant challenges, yet there are numerous solutions and strategies to help overcome these barriers. One effective strategy involves promoting STEM education among young women to address educational disparities and build a strong foundation for future careers in technology. By introducing more girls to science, technology, engineering, and mathematics at an early age, we can increase the pipeline of qualified candidates entering the tech workforce.
Another crucial approach is the creation of inclusive work environments that support the diverse needs of women. Companies can implement policies that promote gender equality, such as offering flexible work arrangements and establishing programs for skill development specifically tailored for women. By fostering an inclusive culture, companies encourage women to thrive, reducing the impact of gender bias and workplace microaggressions.
Mentorship and leadership development programs are also critical in supporting women in their tech careers. Developing networks that connect women to mentors and sponsors can provide invaluable guidance and opportunities for advancement. Such programs not only help women gain the confidence to navigate their career paths but also ensure they have role models to emulate, ultimately increasing their representation in leadership roles.
Emerging opportunities in fields like artificial intelligence and the vibrant startup ecosystem present new avenues for growth for women in tech. Targeted initiatives that focus on closing the AI skills gap and enhancing access to venture capital for women-led startups are vital. These opportunities can help pave the way for increased innovation and economic growth, driven by diverse perspectives.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














Ultimately, to bridge the gender gap in tech, a comprehensive strategy is necessary—one that incorporates education, inclusivity, mentorship, and opportunity advancement. By addressing systemic biases and empowering women within the tech space, we set the stage for a more equitable and innovative future.
Expert Opinions on Women in Tech
Dr. Helen Yu, a renowned tech industry consultant, underscores the importance of a multifaceted approach to combat the underrepresentation of women in the tech industry. Her proposed '4Ps strategy' emphasizes the need to Promote, Provide, Prepare, and Propel women. This involves actively showcasing women's achievements, offering mentorship and sponsorship programs, investing in their training and development, and creating opportunities for advancement into leadership roles. Yu's insights highlight not only the challenges but potential strategies to address them, suggesting that by actively implementing these measures, the tech industry can make significant strides in achieving gender parity.
Stacy Fox, Vice President of Talent Operations at SPR, stresses the importance of creating inclusive work environments where women can thrive. According to Fox, the focus should be on offering flexible work arrangements and programs that support skill development and visibility for women in technological roles. Her perspective aligns with the broader trend of increasing advocacy for workplace inclusivity, pointing out that companies must prioritize policies and practices that create not just an equal but an equitable environment for women to contribute and grow.
Chief Technology Officer at Microsoft AI, Dr. Sophia Velastegui advocates for systemic changes within tech companies to address the root causes of female underrepresentation. Velastegui identifies bias in hiring and promotion, lack of role models, and inadequate support systems as fundamental issues. She calls for long-term strategies that foster inclusive cultures and provide equal opportunities for advancement. Velastegui's insights resonate with the urgent calls from various stakeholders demanding transformative leadership and commitment to gender equality in the tech sector.
These expert opinions collectively underscore the urgency of comprehensive approaches to tackle gender disparities in tech. They illustrate the need for not just addressing visible challenges but also the underlying systemic issues that perpetuate inequality. By focusing on holistic strategies that include mentorship, training, and inclusive workplace policies, the tech industry can pave the way toward a more equitable future for women in technology.
Public Reactions and Impacts
The public's response to the challenges faced by women in the tech industry reveals a deep-seated frustration and a collective call for change. Public discourse on platforms such as Twitter, LinkedIn, and Reddit underscores not just the pervasive issues of gender bias and pay inequality, but also the emotional toll these challenges impart on women's mental health, including feelings of isolation and imposter syndrome. There's a significant demand for more visible mentorship and sponsorship opportunities that can act as beacons for women navigating a predominantly male tech landscape.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














Social narratives often highlight the lack of representation in leadership roles as a key barrier for women. This concern is coupled with a call for tech companies to accelerate efforts in promoting women into executive positions. The discourse also touches on the exhaustion some feel about the focus on women in tech, advocating for broader discussions on gender equality across sectors.
A positive note within these reactions focuses on the potential for growth within emerging fields like artificial intelligence and startups, where women see opportunities to break new grounds. However, there is a consensus that creating inclusive work environments, where work-life balance is prioritized, remains a critical need.
There is also a palpable anxiety around online harassment that women face when sharing their experiences, hinting at a broader issue of digital safety and respect. Yet, despite these challenges, the exchange of diverse experiences—whether supportive or adversarial—on social media fosters solidarity among women in tech and emphasizes the community’s resilience and determination.
Future Implications for Women in Tech
The future of women in tech is a complex and evolving landscape that holds both challenges and opportunities. Despite significant advances, women continue to face persistent barriers in the tech industry, including gender bias, limited access to mentorship, and fewer resources compared to their male counterparts. However, there are growing efforts to address these issues and create a more inclusive environment for women in tech.
One of the critical future implications in the tech industry is the ongoing gender pay gap. Although awareness of this disparity is increasing, without significant changes, it could lead to economic disparities and reduced purchasing power for women. Moreover, the underrepresentation of women in leadership roles may restrict their influence on major tech decisions and the direction of innovation, perpetuating existing stereotypes and barriers for younger generations.
On the positive side, the tech industry could witness significant economic growth and job creation driven by women-led startups. These startups could play a crucial role in transforming the tech landscape, bringing diverse perspectives and innovative ideas. The rise of fields such as artificial intelligence and startup ecosystems presents new avenues for women to explore and thrive.
Learn to use AI like a Pro
Get the latest AI workflows to boost your productivity and business performance, delivered weekly by expert consultants. Enjoy step-by-step guides, weekly Q&A sessions, and full access to our AI workflow archive.














Socially, the tech industry stands to benefit greatly from improved mentorship and support programs. By fostering more role models, these programs can inspire the next generation of women in tech, contributing to a more diverse and inclusive work environment that encourages innovation. Additionally, there is the potential for increased diversity in tech workforces to lead to more inclusive product design, which can better meet the needs of a diverse user base.
Politically, the increased awareness surrounding the underrepresentation of women in tech could lead to policy changes that promote gender equality in education and employment within the industry. Greater representation of women in tech leadership could also influence tech-related policy and regulation, ensuring that diverse perspectives are considered in shaping the future of the industry.
In the long term, the successful implementation of inclusive strategies will be vital for a balanced and innovative tech industry. However, failing to address these challenges might result in a widening skills gap and a decrease in global competitiveness. The development and implementation of AI and automation present a double-edged sword; they could either exacerbate gender disparities or open new opportunities for women, depending on how these technologies are approached and utilized.