In recent years, the advent of AI deepfake technology has dramatically altered the landscape of online scams, particularly in the realm of cryptocurrency fraud. Deepfakes are convincingly realistic but entirely artificial videos or audio recordings created with sophisticated AI algorithms. These are often used to impersonate public figures like Elon Musk to promote scams falsely. According to
Gizmodo, scammers craft these deepfake videos to mimic Musk promoting phony investment opportunities, tricking victims into parting with their money. By creating an illusion of authenticity and association with high‑profile individuals, scammers exploit the trust and influence these figures command, making it easier to con unsuspecting investors into fraudulent schemes.