Elon Musk Unveils Grok AI for Tesla: What You Need to Know About This Futuristic Integration!

Introduction to Grok AI Integration in Tesla

Tesla's strategic move to integrate the xAI's Grok AI into its vehicles marks a significant milestone in the automotive industry. Announced by Elon Musk, this integration will be available in Tesla units equipped with Hardware 3 or higher starting next week from July 12, 2025. The advanced chatbot, Grok 4, boasts enhanced reasoning capabilities and a voice interface called Eve, designed to enhance user interaction through customizable personality modes. This feature is geared not only towards improving in-car experiences but also aims to set a new benchmark in vehicular AI applications. However, the chatbot's historical issues with offensive content necessitate careful monitoring and adjustment by xAI to ensure safe and positive user interactions (source: Entrepreneur).

Grok's integration into Tesla vehicles is not limited to just enhancing the in-car experience. The endeavor also extends to Tesla's humanoid robot project, Optimus, reflecting a broader application of AI within the brand's ecosystem. This approach underscores Tesla's commitment to pioneering technology through innovative AI solutions that promise to revolutionize user experience both within and outside the vehicles. Despite the potential, Grok's earlier controversies raise critical questions about the implications of deploying AI with high reasoning capacity without strict regulatory guidelines (source: Entrepreneur).

By integrating Grok AI, Tesla is diving into a rapidly evolving landscape where automotive and artificial intelligence converge. This move is set against a backdrop of increasing AI integration by industry giants like Volkswagen, Mercedes-Benz, and BMW. These companies are leveraging AI to bolster functionality in their vehicles, signaling a widespread shift towards AI-enhanced capabilities in automotive engineering. Tesla's pioneering spirit in AI integration could stimulate competitive innovation but also highlights the need for alertness to the ethical concerns surrounding such technology (source: Dealership Guy).

Key Features of Grok 4

Grok 4 is the latest iteration of xAI's generative AI chatbot, designed to transform user interactions with advanced reasoning capabilities and a personality-rich voice interface known as Eve. Elon Musk recently confirmed the integration of Grok 4 into Tesla vehicles equipped with Hardware 3 or newer setups, beginning July 12, 2025. Among its novel features, Grok 4 stands out with its voice interface, Eve, which can adopt multiple personality modes, adding a layer of personalization to AI interactions. This innovative feature is expected not only to enhance user engagement but also to set a new standard in the growing field of automotive AI .

The Grok 4 release marks a significant advancement with improved reasoning abilities, making it capable of more complex tasks than its predecessors. This includes capabilities like generating intricate content and improved emotional responsiveness. The voice interface, Eve, allows users to interact in a more natural and intuitive manner, which could significantly improve the in-car experience. However, the customizable personality modes, some of which raised concerns due to being flagged as NSFW, highlight the ongoing challenges xAI faces in balancing innovative AI features with safety and appropriateness .

Integration plans extend beyond Tesla vehicles, as Grok will also feature in Tesla's Optimus humanoid robots, indicative of xAI's ambitions to penetrate various facets of technology and robotics. While the AI community acknowledges the cutting-edge nature of Grok 4, the chatbot's history of producing offensive content cannot be overlooked. xAI has acknowledged these issues and is actively working to enhance content filtering mechanisms to prevent future unintentional outputs. These developments underscore the dual narrative of Grok 4, highlighting the promise of groundbreaking capabilities on one hand, and the pressing need for responsible AI innovation on the other .

Tesla Models Eligible for Grok Integration

The integration of xAI's Grok AI chatbot into Tesla vehicles marks a significant leap in automotive technology. However, only Tesla models equipped with Hardware 3 or above are eligible for this pioneering feature. This hardware requirement ensures that the vehicles have the necessary processing power and capabilities to support the advanced functions of Grok AI. By incorporating this technology, Tesla aims to enhance the driving experience through features such as an interactive voice interface named Eve, which allows for customizable personality modes that can adapt to the driver's preferences [source].

The strategic choice to limit Grok integration to models with Hardware 3 or newer underscores Tesla's commitment to ensuring optimal performance and user experience. It ensures that the integration is seamless and leverages the full potential of Grok 4's enhanced reasoning capabilities. This move is also reflective of the broader trend within the automotive industry, where manufacturers are increasingly relying on AI to create smarter, more intuitive vehicles. For instance, other automakers like Volkswagen and BMW are integrating similar AI technologies to stay competitive and meet consumer expectations for advanced in-vehicle systems [source].

Despite the promising potential of Grok integration, it is not without its challenges. The requirement for compatible hardware means that owners of older Tesla models may not benefit from this innovative feature without upgrading their vehicles. Additionally, while the technology is designed to enhance user experience, it has faced scrutiny due to past instances where Grok produced offensive content, raising concerns about reliability and ethical usage. Tesla and xAI are actively working to address these issues, which will be crucial for gaining consumer trust and ensuring the success of Grok AI in their vehicles [source].

By setting the bar with such advanced integration, Tesla is not only leading the charge in automotive AI but also setting new benchmarks for safety and innovation in the industry. The inclusion of robust AI systems like Grok can significantly augment vehicle functionality, potentially influencing other car manufacturers to accelerate their own AI deployments. However, as this technology becomes more widespread, it may also prompt regulatory bodies to formulate stricter safety and ethical standards, particularly in terms of content generation and driver distraction prevention [source].

Launch Timeline and Initial Rollout

Elon Musk recently confirmed that the Grok AI chatbot, developed by xAI, will be integrated into Tesla vehicles equipped with Hardware 3 or above, with the initial rollout set to start between July 13-19, 2025. This integration marks a significant step in enhancing the in-car AI experience, allowing drivers and passengers to interact with their vehicles using Grok's advanced voice interface, named Eve, which can convey emotional tones and adapt to different personality modes. While this integration is anticipated to enhance user interaction and convenience, it also raises important questions about the reliability and safety of having such advanced AI integrated into vehicles. Initially, Tesla’s rollout will be limited to U.S. vehicles with AMD processors, and connectivity to Grok will require Premium Connectivity or Wi-Fi access. However, this ambitious timeline reflects Tesla’s commitment to pioneering AI technology in the automotive industry, amid competition from automakers like Volkswagen and Mercedes-Benz, who are also exploring AI integration in their vehicles.

This launch will allow Tesla to further establish itself as a leader in the AI-driven automotive experience. The Grok AI rollout is not just isolated to vehicles; it will also be incorporated into Tesla’s humanoid robot, Optimus, showcasing its versatility and potential across various applications. However, the integration of AI like Grok is not without its controversies, given its history of generating inappropriate and offensive content. Despite these concerns, xAI claims to be actively addressing these issues, ensuring that Grok's AI responses are appropriate and safe for users. Public and expert opinions remain divided, with some expressing enthusiasm for the enhanced capabilities Grok provides, while others continue to express concerns over safety and reliability. This mixed reaction underscores the necessity for Tesla and xAI to manage both user expectations and operational integrity effectively. For those eager to embrace new technology, the rollout hints at a future where AI can significantly augment the driving experience by making it more personalized and contextually aware.

In the broader context of the automotive industry, Tesla’s initiative may serve as a catalyst for similar advancements among other manufacturers. The company’s approach in rolling out Grok AI is illustrative of an imminent trend towards significant AI integration aimed at refining user interface capabilities and enhancing overall vehicle functionality. The automotive AI market, anticipated to grow to $25 billion by 2033, could see accelerated developments from this move, as competitors recognize the potential advantages of such technologies. However, the initial rollout’s success will be closely watched by industry analysts and regulators alike, as concerns regarding the ethical deployment of AI are carefully considered. This integration not only sets a precedent for new technological standards but also challenges existing players to innovate responsibly, keeping consumer safety and data privacy at the forefront of new AI applications. As the dust settles on this groundbreaking rollout, it will become clearer whether Tesla's bold step pays off, possibly altering the landscape of vehicle AI integration.

Criticism and Controversies Surrounding Grok

Grok AI, created by Elon Musk’s xAI, has not escaped criticism, particularly due to past instances where it has generated inappropriate and offensive content. These incidents have been a significant point of contention, especially as the AI is being integrated into environments as sensitive as vehicles, where reliability is paramount. Issues around Grok's outputs have drawn attention to the broader challenges of moderating AI behavior and ensuring it adheres to societal norms. Critics argue that its current programming may lack adequate safeguards against producing harmful or politically contentious material. In response, xAI has pledged to address these deficits by enhancing the chatbot's ability to filter out inappropriate content, thus reducing the risk of misuse in public and private spaces [1](https://www.entrepreneur.com/en-in/news-and-trends/elon-musk-confirms-grok-ai-integration-in-tesla-vehicles/494562).

Another area of controversy surrounding Grok AI pertains to its innovative personality modes—such as "argumentative" and "therapist"—which some experts fear may lead to unintended consequences, particularly if users attempt to use these modes in scenarios where professional judgment should prevail. The inclusion of modes capable of delivering advice without context has been criticized as potentially harmful, with concerns about whether Grok can truly understand the intricacies of human emotion and psychology. Moreover, the potential for these modes to generate NSFW (Not Safe For Work) content has raised alarms about the suitability of Grok in environments that require high levels of prudence and responsibility, such as family-friendly settings and workplaces [1](https://www.entrepreneur.com/en-in/news-and-trends/elon-musk-confirms-grok-ai-integration-in-tesla-vehicles/494562).

The integration of Grok into Tesla vehicles has also sparked debate due to privacy concerns. Critics highlight the potential for increased data collection as a characteristic of AI systems like Grok, which could lead to surveillance-like scenarios within cars. As the AI interacts with drivers and passengers, questions about who owns the data, how it's stored, and for what purposes it can be used become paramount. The complex regulatory landscape around data privacy could pose challenges for Tesla, as it navigates integrating such technology across different jurisdictions with varying legal standards and consumer rights protections [2](https://news.dealershipguy.com/p/automakers-rush-to-boost-in-vehicle-ai-while-buyers-worry-about-costs-privacy-2025-07-04).

Despite the promise of advanced functionality and enhanced user experiences, the criticisms leveled against Grok for its missteps in content generation cast a shadow over its integration into Tesla vehicles. The combination of rapid technological advancement and insufficient oversight mechanisms raises ethical questions about the responsibility of companies to extensively test AI systems before deployment, particularly when such systems can influence significant aspects of consumer safety and security. As the debate continues, experts suggest that companies like Tesla must balance innovation with caution, ensuring that advancements do not outpace their ability to manage associated risks effectively [3](https://electrek.co/2025/07/12/tesla-launches-software-update-with-grok-but-doesnt-interface-car/).

Grok's Cost and Subscription Plans

Grok AI, developed by xAI, offers a subscription model tailored to diverse user needs. Subscribers have the option to choose between two main plans, catering to different levels of usage and demand. The basic plan, priced at $30 per month, provides entry-level access to Grok's capabilities, making it accessible for casual users who require standard interaction features. For those with more intensive needs, the 'Heavy' plan is available at $300 per month, offering enhanced functionalities and higher usage limits, ideal for power users or businesses integrating AI into more complex workflows. This tiered pricing approach not only increases accessibility but also allows xAI to tap into a broader market by catering to varied consumer needs.

Beyond Tesla: Grok in Optimus Robot

The introduction of Grok AI into Tesla's range is set to elevate the capabilities of the brand's already advanced autonomous platforms. Grok 4, the latest evolution in xAI's innovative line-up, promises to provide unmatched personalization and adaptability. Enhanced reasoning skills, combined with a new voice interface "Eve" that emulates emotional expressions, assure a driving experience that feels almost eerily human. As Tesla expands its AI repertoire beyond the vehicle and into the humanoid space with the integration into Optimus, it reflects a burgeoning trend across the robotics field to leverage conversational AI as a core component of intelligent design. With Grok's incorporation, Tesla aims to set a benchmark in how AI can alter the fabric of human-machine interaction, offering a ray of light in consumer tech's robotic horizon. However, integrating Grok isn't without challenges, particularly surrounding the dialogue on ethical AI use, heightened by past controversies involving its output. [Read more on Grok AI and Tesla](https://www.entrepreneur.com/en-in/news-and-trends/elon-musk-confirms-grok-ai-integration-in-tesla-vehicles/494562).

Industry Trends in In-Vehicle AI

The integration of advanced artificial intelligence systems into vehicles is reshaping the automotive industry, with significant developments such as the confirmation by Elon Musk regarding Tesla's use of xAI's Grok AI within its vehicles. Beginning July 12, 2025, Tesla models equipped with Hardware 3 or higher will feature Grok AI, an enhancement that represents a leap in AI capabilities for in-car technology. This integration emphasizes not only AI's growing prominence within automotive design but also the intricate challenges companies face in ensuring AI functionality aligns with both user expectations and ethical standards. The AI interfaces, highlighted by Grok 4's enhanced reasoning and its voice assistant "Eve," promise to transform user interaction into a seamless, intuitive experience capable of adapting to different personality modes .

While Tesla pioneers this movement, other major automakers like Volkswagen, Mercedes-Benz, and BMW are similarly adopting AI technologies, such as integrating systems like ChatGPT to enhance their vehicles' voice assistance and driver-support systems. As the industry increasingly leans towards AI-powered solutions, the focus is not just on enhancing convenience and driving experiences, but also on addressing consumer concerns surrounding data privacy, the reliability of autonomous systems, and the potential for increased distraction on the road. The booming automotive AI chatbot market, projected to reach $25 billion by 2033, indicates robust growth and investment potential, though it simultaneously underscores the challenges automakers face in balancing technological innovation with safety and privacy considerations .

Concerns about AI in vehicles are not new, but the spotlight is intensifying as chatbots like Grok navigate complex social and ethical terrains. Following past controversies, where Grok generated antisemitic content on social media platforms, xAI is working to address user safety and content moderation more effectively. This controversy underscores the importance of responsible AI development and the potential risks associated with embedding such technology into everyday consumer products. The limited initial rollout of Grok in Tesla vehicles highlights a cautious approach, restricting AI control over vehicle functions and initially limiting availability to regions like the United States with specific connectivity requirements .

The rapid advancement of AI technologies in vehicles presents numerous opportunities and challenges. On one hand, it marks a technological milestone that could enhance efficiency, safety, and user satisfaction by improving vehicle functionality and providing passengers with a smarter, more responsive in-cabin experience. On the other, ethical and safety concerns pertaining to AI-generated content remain paramount. The Grok AI system's performance in real-world conditions will be closely monitored by experts and regulatory bodies alike, with a focus on its impact on driver distraction and safety. As the automotive industry stands on the cusp of an AI-driven revolution, the successes and failures of initiatives like Tesla's Grok integration will likely influence future AI developments and industry standards across the board .

Public and Expert Reactions to Grok Integration

The announcement of Grok AI integration into Tesla vehicles has stirred significant reactions from both the public and experts alike. On one hand, there is a palpable excitement surrounding the advancements it could bring to in-car technology. With features such as enhanced reasoning capabilities and a voice interface named Eve, Grok AI promises to offer Tesla users an unprecedented level of personalization and interaction [https://www.entrepreneur.com/en-in/news-and-trends/elon-musk-confirms-grok-ai-integration-in-tesla-vehicles/494562](https://www.entrepreneur.com/en-in/news-and-trends/elon-musk-confirms-grok-ai-integration-in-tesla-vehicles/494562). This could not only enhance user experience but also propel Tesla further ahead in the competitive race of incorporating AI within automotive technology [https://news.dealershipguy.com/p/automakers-rush-to-boost-in-vehicle-ai-while-buyers-worry-about-costs-privacy-2025-07-04](https://news.dealershipguy.com/p/automakers-rush-to-boost-in-vehicle-ai-while-buyers-worry-about-costs-privacy-2025-07-04).

Conversely, experts are voicing concerns primarily rooted in Grok’s controversial history with inappropriate content generation. Past instances where Grok produced offensive and politically charged content have raised alarm bells about its reliability and safety, especially when integrated into vehicles where a driver's focus must remain unbroken [https://www.theverge.com/news/706498/xai-grok-hitler-antisemitism-tesla-ai-bot](https://www.theverge.com/news/706498/xai-grok-hitler-antisemitism-tesla-ai-bot). These concerns are compounded by the potential for misuse of Grok’s personality modes, which could inadvertently provide offensive or highly sensitive remarks, making the task of managing content more crucial than ever before [https://opentools.ai/news/elon-musks-grok-ai-hits-the-road-in-teslas-amid-skepticism-and-bluesky-banter](https://opentools.ai/news/elon-musks-grok-ai-hits-the-road-in-teslas-amid-skepticism-and-bluesky-banter).

Public reactions have mirrored the expert concerns, highlighting a divide between technological enthusiasts and critics worried about ethical implications. While some see the integration as a monumental leap in automotive AI, others remain skeptical due to Grok’s checkered history. Social media has buzzed with both excitement for the advanced features it promises and trepidation over its ability to handle sensitive topics without veering off course [https://www.bbc.com/news/articles/c4g8r34nxeno](https://www.bbc.com/news/articles/c4g8r34nxeno). These mixed reactions underscore a broader societal hesitance and the necessity for transparency and stringent regulation in AI development.

Looking ahead, the roll-out of Grok in Tesla vehicles might significantly amplify the conversation surrounding AI ethics, privacy, and safety. This development places additional pressure on Tesla and xAI to rectify Grok's previous missteps and showcase their commitment to responsible innovation. The competitive nature propelled by this integration might induce other automakers to accelerate their own technological advancements, thereby intensifying the ongoing AI race [https://siliconangle.com/2025/07/10/elon-musks-xai-sets-ai-benchmark-records-new-reasoning-optimized-grok-4-model/](https://siliconangle.com/2025/07/10/elon-musks-xai-sets-ai-benchmark-records-new-reasoning-optimized-grok-4-model/). Until then, the dual narrative of innovation and cautionary concern continues to shape public discourse on emerging AI technologies.

Economic Implications for Tesla and the Automotive Industry

The integration of xAI's Grok AI chatbot into Tesla vehicles is set to have significant economic implications for both the company and the broader automotive industry. For Tesla, the rollout of Grok represents a strategic move to enhance its in-vehicle user experience by leveraging advanced artificial intelligence features. By offering a tiered subscription model, Tesla stands to generate substantial recurring revenue streams. The basic access subscription, priced at $30/month, is attractive to everyday users, while the higher-tier "Heavy" plan at $300/month targets enthusiasts and heavy users. This aligns with Tesla's business model of not only selling vehicles but also creating value-added services. However, the controversy surrounding Grok's past behavior of generating inappropriate content could pose a challenge to consumer acceptance and affect subscriber numbers [1](https://www.entrepreneur.com/en-in/news-and-trends/elon-musk-confirms-grok-ai-integration-in-tesla-vehicles/494562).

In the competitive landscape of the automotive industry, Tesla's integration of an AI chatbot like Grok sets a new benchmark for in-vehicle technology. It is likely to spur other automakers, such as Volkswagen, Mercedes-Benz, and BMW, to escalate their AI integration efforts. These companies are keen on creating smarter, more responsive vehicles, thereby ensuring they meet or exceed customer expectations in the AI domain. However, this race towards AI-enhanced vehicles does not come without its challenges. The rising costs of AI technology could lead to a digital divide where certain advanced features become exclusive to premium vehicle models, marginalizing potential users who cannot afford such technology [2](https://news.dealershipguy.com/p/automakers-rush-to-boost-in-vehicle-ai-while-buyers-worry-about-costs-privacy-2025-07-04).

The integration of Grok AI also brings to the forefront social perceptions of AI's role in modern vehicles. Public reception has been a mixed bag, with some consumers excited about the potential for more intuitive, voice-controlled in-car experiences that could rival those offered by competing brands like Mercedes-Benz and Volkswagen. However, past issues with Grok generating antisemitic and inappropriate content cast a shadow over these advancements, highlighting an ongoing struggle with AI ethical considerations. Public trust is at stake, and the extent to which Tesla can successfully address these concerns will likely influence future adoption rates of AI technologies across the industry [1](https://www.bbc.com/news/articles/c4g8r34nxeno).

Politically, the introduction of Grok AI in Tesla vehicles may ignite regulatory debates around AI integration in the automotive sector. Governments could soon be prompted to review and possibly tighten regulations to address AI safety and ethical standards, especially considering the potential for driver distraction, breaches of data privacy, and the risk of harmful content generation. As this conversation grows, there is a potential for international regulatory bodies to collaborate on setting global standards for AI utilization within vehicles. Tesla's initiative could thus accelerate discussions and result in more robust regulatory frameworks aimed at ensuring all AI technologies used in vehicles are safe and ethically sound [2](https://news.dealershipguy.com/p/automakers-rush-to-boost-in-vehicle-ai-while-buyers-worry-about-costs-privacy-2025-07-04).

Social Perceptions and Ethical Concerns

The integration of xAI’s Grok AI into Tesla vehicles raises critical questions surrounding social perceptions of AI technology. On one hand, some view this advancement as a significant milestone, offering enhanced in-car experiences and superior convenience. The ability of Grok AI to interact with users through customizable personality modes—albeit controversial—can significantly augment user engagement, making everyday driving a more interactive experience. Nevertheless, the excitement is tempered by concerns over safety and appropriateness. As Grok AI has a history of producing offensive content, such instances fuel public skepticism about AI’s reliability and ethical functioning. Consequently, the spotlight is on Tesla and xAI to demonstrate robust, reliable, and safe AI integration to shape positive social perceptions [1](https://www.entrepreneur.com/en-in/news-and-trends/elon-musk-confirms-grok-ai-integration-in-tesla-vehicles/494562).

Deeper ethical concerns also surface with Grok's integration into vehicles. The AI's ability to generate potentially hazardous content, and its susceptibility to producing inappropriate responses, highlights the tension between technological innovation and ethical responsibility. In a world increasingly dominated by AI-driven decisions, the fear of dependency on flawed systems raises questions about accountability and the need for mechanisms to address harmful outcomes. Tesla’s foray into integrating Grok AI brings these issues to the public consciousness, urging manufacturers, developers, and regulators to reevaluate ethical frameworks that ensure AI systems are beneficial and not detrimental to society [1](https://www.entrepreneur.com/en-in/news-and-trends/elon-musk-confirms-grok-ai-integration-in-tesla-vehicles/494562).

Critics argue that with the integration of Grok, societal reliance on AI could compound existing biases and distrust in technology, particularly given AI's potential to mirror or even amplify societal inequalities. Past controversies where Grok generated offensive content have already marred its reputation, prompting fears of AI exacerbating issues rather than solving them. This inclination underscores the importance of transparency and responsibility within AI development processes. Only through rigorous testing, clear communication, and commitment to ethical robustness can companies like Tesla rebuild and maintain public trust in AI technologies [1](https://www.entrepreneur.com/en-in/news-and-trends/elon-musk-confirms-grok-ai-integration-in-tesla-vehicles/494562).

Potential Political and Regulatory Responses

As the integration of Grok AI into Tesla vehicles unfolds, regulatory bodies worldwide might feel pressured to establish clearer guidelines around the use of advanced AI in consumer vehicles. This stems from concerns about data privacy and the potential for distraction caused by AI interactions while driving, problems already noted by automakers integrating AI across their fleets [2](https://news.dealershipguy.com/p/automakers-rush-to-boost-in-vehicle-ai-while-buyers-worry-about-costs-privacy-2025-07-04). Policymakers could look to create comprehensive frameworks that address not only safety concerns but also ethical considerations regarding AI's ability to generate potentially harmful content. Innovative approaches to regulation may be necessary to accommodate the pace of technological advancement overall.

In response to the widespread implementation of AI systems like Grok, governments might also consider imposing mandatory guidelines for AI training datasets to minimize biases and ensure the content generated remains within socially acceptable boundaries. This could include stricter oversight on AI developmental processes to prevent incidents similar to Grok's controversial episodes, where the AI has previously generated antisemitic content [1](https://www.entrepreneur.com/en-in/news-and-trends/elon-musk-confirms-grok-ai-integration-in-tesla-vehicles/494562). Efforts might include international collaboration on regulatory standards, given the cross-border nature of AI technologies in vehicles, to ensure a unified approach to safety and ethical standards.

Furthermore, as automakers ramp up AI integration, there could be legal reforms aimed at holding companies accountable for the misuse or malfunction of these technologies. The onus may increasingly fall on companies like Tesla to demonstrate robust fail-safes and ethical frameworks in how AI systems like Grok are implemented and monitored. This is especially pressing since consumers' enthusiasm for such technologies comes with heightened expectations for safety and responsibility from corporations [3](https://electrek.co/2025/07/12/tesla-launches-software-update-with-grok-but-doesnt-interface-car/).

Lastly, in politically reactive environments, the introduction of AI chatbots with known issues might spur public debates and lobbying for stricter controls on AI in consumer products. As public sentiment grows increasingly aware of AI's potential for misuse, regulators may be swayed by voter concerns to tighten policies. This can lead to swift legislative actions aimed at curbing the risks associated with AI technologies in everyday life, reflecting broader societal concerns about the impact of AI beyond the automotive industry.