Geely's AI-Generated Father's Day Ad: A Lesson in What Not to Do

Introduction to Geely's AI-Generated Advertisement

Geely's AI-generated Father's Day advertisement serves as a unique and contemporary example of the intricacies involved in blending technology with creative storytelling. The advertisement, which features a family interacting with the Geely Emgrand car, was intended as a heartwarming tribute to the father-son relationship, showcasing how their bond, along with the car, evolves over time. However, as highlighted in a critical review by MotorTrend, the execution fell short of expectations, rendering the ad unintentionally humorous [source]. The ad's quirky elements, including awkward animations and mismatched accents, detracted from the intended sentiment and led to widespread criticism [source].

Despite its shortcomings, the ad reflects a significant trend in modern advertising—the increasing utilization of AI technologies to generate creative content. Geely, a prominent Chinese automaker and parent company of brands like Volvo and Lotus, ventured into the realm of AI with hopes of capturing consumers' emotions and enhancing brand storytelling [source]. In this case, the choice of a Caucasian/American family, symbolic of broader aspirational values, fell flat primarily due to cultural inconsistencies and technical flaws [source].

This advertisement also sheds light on the current capabilities of AI in the creative industry. While AI-driven tools offer the potential to revolutionize marketing by allowing the rapid creation of content, they also pose challenges, such as ensuring contextual appropriateness and emotional resonance with the target audience [source]. MotorTrend's analysis suggests that despite the technical glitches, the emotional intent behind the ad was clear, albeit poorly executed [source]. This case stands as a reminder that even as AI technology advances, the human element remains crucial in creating meaningful and relatable advertisements.

Why the Ad is Considered Poorly Executed

The advertisement created by Geely for Father's Day was widely criticized due to its awkward and unnatural execution, primarily rooted in its reliance on artificial intelligence. One of the most glaring issues was the portrayal of a Caucasian/American family bonding over the Geely Emgrand, which is a vehicle not marketed or sold in the North American region. This choice not only confused the narrative but also showcased a lack of cultural insight and market awareness. The ad featured stiff and unconvincing animation, with characters that presented inconsistent accents, further detracting from the authenticity and relatability of the message. As noted in the detailed critique by MotorTrend, these execution flaws also included odd narrative decisions and illogical details that contributed to the ad being considered more humorous than heartfelt [MotorTrend](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

Another core aspect of why the ad is labeled as poorly executed lies in its technical shortcomings. The appearance of the digital avatars lacked the sophistication expected from modern advertising technology, which led to characters that seemed robotic and disconnected. These imperfections in animation and character rendering further emphasized the notion that the AI technologies employed were perhaps not fully equipped to handle the creative demands of the advertisement. Such technical disparities highlight the challenges brands might face when leveraging AI in areas typically dominated by human creativity and intuition [MotorTrend](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

Moreover, beyond the immediate surface flaws, this advertisement underscores broader implications about the development and deployment of AI in creative fields. The deficiency in creating a compelling and culturally aware narrative reflects a significant gap in AI’s ability to understand and replicate complex human emotions and societal nuances. For Geely, this advertisement risked not only their reputation but also exemplified the potential pitfalls that can arise when AI technology is optimistically applied without adequate contextual and cultural checks. This incident serves as a cautionary tale for other brands considering AI-driven campaigns, illustrating that while AI offers immense potential, its execution must be approached with care and delicacy [MotorTrend](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

The Geely Emgrand: A Closer Look

The Geely Emgrand has recently found itself in the spotlight, not solely due to its performance or design, but rather as a focal point of critique in a poorly executed AI-generated advertisement. The advertisement, which MotorTrend described as 'amazingly bad,' features a scene with a Caucasian-American family enjoying a moment with their Geely Emgrand—a model not available in the North American market. The choice sparked confusion and highlighted the potential pitfalls of AI in creative advertising, where the lack of context and cultural awareness can lead to content that misses the mark ([source](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see)).

This Geely Emgrand model first captured attention back in 2009 when it made its debut. As a product of China's renowned automobile manufacturer, Geely, the Emgrand line has undergone various evolutions, presenting itself as a reliable sedan with a focus on modern design and affordability. Even though the Geely Emgrand isn't marketed in North America, its presence in an AI-generated advertisement suggests the company's desire to expand its international appeal; however, the execution was flawed and led to public scrutiny ([source](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see)).

The advertisement's failures with the Geely Emgrand underscore the necessity for human oversight in AI-driven content. While the technology behind AI has advanced significantly, creating potentially engaging and innovative content, it still struggles with the nuances of cultural context and emotional connection, as illustrated by this case. The advertisement intended to show the evolving relationship between a father and son through the years, yet the final product showcased awkward animations and poorly received creative decisions, underscoring the ongoing challenges in AI content generation ([source](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see)).

Geely, as the parent company of several major automotive brands including Volvo and Lotus, holds a significant place in the global automotive market. However, incidences like the Geely Emgrand advertisement raise pertinent questions about how global brands use AI technology. There lies a balance to be struck between innovation and the maintenance of brand integrity, and it's clear that considerations need to be made for both cultural representation and the practicality of media reach when venturing into AI-generated advertisements ([source](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see)).

Public Reaction and Social Media Backlash

The public reaction to Geely's AI-generated Father's Day advertisement was swift and overwhelmingly critical, echoing a broader dissatisfaction with its execution. Social media platforms became hotbeds of backlash as users criticized the ad for its technical flaws and tone-deaf cultural representation. On platforms like Twitter, Instagram, and Reddit, commentators lambasted the advertisement's awkward animation and the choice of portraying a Caucasian/American family in a setting that seemed culturally out of touch with Geely's market. This reaction was fueled in part by MotorTrend's scathing review, which labeled the ad as "amazingly bad" .

The adverse reception forced Geely to remove the advertisement from Instagram, signifying a capitulation to the negative public sentiment. This removal did little, however, to stem the tide of online discourse that highlighted the problematic elements of AI-generated content. Discussion threads dissected the ad's portrayal of family dynamics and its failure to authentically engage viewers, particularly in regions where the featured vehicle was not available. This backlash illustrates how quickly social media can amplify missteps in advertising, putting brands in the spotlight for all the wrong reasons. It also underscores a growing consumer demand for culturally sensitive and contextually appropriate content, particularly in a highly connected digital landscape.

The Intended Sentiment vs. Execution

The stark contrast between the intended sentiment of Geely's Father's Day advertisement and its actual execution serves as a potent example of the challenges inherent in AI-driven creative processes. The ad was designed to evoke the warmth and shared joy of companionship between a father and son, using the Geely Emgrand as a symbolic touchstone of their evolved relationship. Unfortunately, as reported by MotorTrend, the execution of this vision faltered spectacularly. The use of awkward animations and a questionable choice of featuring a Caucasian family for a vehicle not available in North America proved to be an ill fit, resulting in a narrative that seemed disjointed and poorly contextualized [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

In advertising, the emotional message is just as significant as its factual content, and Geely's AI-generated ad highlights the pitfalls when this balance skews too heavily on sentiment without ensuring technical precision. MotorTrend's critique underlines how the ad's mix of inconsistent accents and cultural misalignment can derail the viewer experience, overshadowing the intended heartwarming storyline [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see). This discordance suggests that while AI can offer innovative tools for storytelling, its deployment without adequate human oversight can undermine the very emotions it seeks to harness.

Ultimately, this case study of the Geely advertisement exposes the discrepancies between intention and execution in AI-generated content. Edward Loh from MotorTrend articulates these issues succinctly, noting that the misplaced technical details not only distract from the narrative but also diminish the ad's authenticity and potential impact [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see). To bridge the gap between sentiment and execution, companies must prioritize harmonious integration of AI capabilities with culturally informed human insights, ensuring that their narratives resonate deeply and authentically with diverse audiences.

AI in Advertising: Current Trends and Examples

AI technology is revolutionizing the advertising industry, offering innovative solutions that enhance creativity and improve efficiency. One of the noticeable trends in the field is the use of AI-driven creative analytics, which allows companies to dive deep into data to optimize advertising strategies. For instance, by analyzing campaign performance, brands can tailor their ads to suit different audiences, ensuring higher engagement and conversion rates. This shift is particularly evident among automotive companies looking to make a big impact in a crowded market. Brands are leveraging AI to place ads strategically and personalize content without heavily relying on user data, which is becoming increasingly important due to privacy concerns.

However, not every AI-generated advertisement is successful. A striking example of this is Geely's Father's Day ad, which was criticized for its poor execution and bizarre creative choices. The ad depicted a bond between a father and son over different generations of the Geely Emgrand, a car model not available in the U.S., using awkward animations and a mismatched American family setting. Despite the negative feedback, the ad sheds light on potential pitfalls while also serving as a learning opportunity for brands venturing into AI-generated content. According to a critique published by MotorTrend, the advertisement missed the mark due to its lack of cultural sensitivity and technical finesse (see MotorTrend's critique).

While some advertisements may falter, others have demonstrated AI's creative potential effectively. For instance, brands like BMW and Nutella have seen success by incorporating AI into their campaigns, with BMW using AI to project stunning art onto cars and Nutella generating unique jar labels. Such initiatives not only captivate audiences but also demonstrate AI's versatility in bridging creativity with technology. These examples illustrate the range of possibilities available to brands that choose to innovate with AI. The key lies in striking the right balance, where technology enhances human creativity without overshadowing it.

AI is also altering advertising workflows in agencies, where tools like Midjourney and Adobe Firefly are being used to streamline phases such as ideation and pre-production. This integration allows creative teams to focus on refining concepts and iterating faster, leading to more effective campaign outcomes. As agencies continue to deploy these AI tools, the landscape of creative work is evolving, positioning AI as an indispensable ally in the advertising process. This shift is highlighted by various successful AI-accompanied projects, showing that when properly harnessed, AI can amplify the impact of advertising strategies.

While the benefits of AI in advertising are significant, they must be approached with caution. The example of Geely's campaign underscores the array of challenges, such as cultural insensitivity and technical reliability, which can lead to public backlash. There's a growing realization that AI should not be relied upon without human oversight and contextual understanding. The importance of integrating AI responsibly into advertising ensures that campaigns are both innovative and well-received by diverse audiences. Proper checks and balances can help mitigate risks associated with AI-generated content, safeguarding brands' reputations while delivering engaging and effective advertisements.

Expert Critique by Edward Loh

Edward Loh's expert critique of Geely's AI-generated Father's Day advertisement offers a nuanced examination of the campaign's shortcomings and its future implications for AI in advertising. In his assessment, Loh does not shy away from highlighting the advertisement's failures, describing it as "amazingly bad" due to its awkward animation and an ill-conceived narrative. The portrayal of a Caucasian/American family to promote a Geely Emgrand, a car not sold in North America, stands out as particularly questionable [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

Loh's critique is not solely negative, as he acknowledges the ad's sentimental intent to depict a touching father-son relationship over generations. However, he stresses that such intentions were overshadowed by technical execution errors and the lack of coherent cultural context [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see). Loh suggests that Geely, and indeed any brand considering AI for creative endeavors, should focus on leveraging more sophisticated AI tools and improving promotional prompts to mitigate similar flaws in future projects [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

Edward Loh's commentary reflects broader industry challenges with AI-driven advertising, where the rush for technological novelty often eclipses the importance of narrative coherence and cultural sensitivity. His insights draw attention to the need for not only technological advancement but also human oversight and creativity, emphasizing that the tools themselves are only as good as their application and execution [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

Public Perceptions and Expert Opinions

Public perceptions of Geely's AI-generated Father's Day advertisement range from amusement to outright criticism. The ad's attempt to showcase a heartfelt story of familial bonding was overshadowed by its technical and cultural missteps. Featuring a Caucasian/American family in a context that felt mismatched with the Geely Emgrand—a vehicle not available in North America—confused and amused viewers. The awkward animation and mix of accents added to the ad's surreal quality, drawing a mockingly humorous response from audiences. This scenario highlights the growing skepticism toward AI's role in creative domains, where expectations for authenticity and cultural sensitivity are high [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

Expert opinions on the advertisement are varied but generally converge on the notion that while AI technology holds promise, its application in the Geely ad was poorly executed. Edward Loh from MotorTrend, for example, found the technical execution "amazingly bad," criticizing the choice of actors and the mismatched cultural setting. Despite these flaws, some experts see potential for AI-driven creativity if augmented by smarter algorithms and human oversight. Enhancing AI's cultural understanding and narrative intelligence could be pivotal in restoring public trust and achieving notable improvements in AI-generated advertising campaigns [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

The public reaction to the Geely advertisement sheds light on a broader dialogue about AI's role in shaping media narratives. Critics point out that, although the ad was intended as a sentimental portrayal of a father-son relationship, it lacked the cultural and contextual sensitivity needed to resonate with its audience. The incident sparked debates on social media, underscoring concerns about the over-reliance on AI for tasks that traditionally require human emotional intelligence and creativity. As AI continues to permeate various sectors, its impact on public perception will largely depend on its ability to integrate seamlessly with human-centric design principles [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

Economic Implications of AI Advertising Failures

The economic landscape is being reshaped by AI, and its influence on advertising is particularly noteworthy. However, poorly executed AI-driven advertisements, like the one criticized by MotorTrend, can have significant economic repercussions. Such failures not only damage a brand’s reputation but also result in financial losses. Resources allocated to developing and deploying these AI tools may prove futile if the ad fails to connect with the target audience or, worse, elicits negative reactions, as seen in Geely's case . Consequently, companies might become hesitant to invest in AI technology without assurances of improved creative control and output quality, which could deter further innovation and investment.

The incident involving Geely also reflects broader economic implications for the advertising industry as a whole. If more brands encounter similar fiascoes, the industry's confidence in AI could erode, leading to a potential slowdown in technological adoption. Agencies and companies may divert their budgets toward traditional methods or more cautious AI applications that involve significant human oversight. This stagnation could stunt the growth and development of AI technologies in the ad space, delaying the long-term economic benefits that AI promises to bring.

Moreover, the long-term economic impact could extend to changes in market dynamics, affecting competition among brands. Companies successfully integrating AI into their advertising with foresight and cultural sensitivity may gain a competitive edge, capturing larger market shares while others falter. This shift could redefine the advertising industry's landscape, creating new standards and expectations for the utilization of AI in creative processes. To avoid mishaps like those of Geely, it becomes imperative for brands to perform extensive testing and incorporate diverse perspectives in AI training datasets.

Win-win AI advertising solutions must be explored seriously. Implementing strict quality controls and establishing a synergy between AI innovation and human intuition might provide the necessary balance for successful campaigns. By learning from failures like Geely's, the industry can develop a framework for integrating AI in ways that minimize economic risks while optimizing creative outputs .

Social and Cultural Sensitivities in AI Content

As artificial intelligence becomes increasingly integrated into content creation, understanding and respecting social and cultural sensitivities becomes paramount. AI systems, often trained on large datasets, can inadvertently perpetuate stereotypes if not carefully managed and monitored. For instance, Geely's AI-generated Father's Day advertisement became a contentious example of cultural insensitivity. The ad paradoxically featured a Caucasian/American family—a decision at odds with the fact that the Geely Emgrand car isn't available in North America. Such choices in AI-driven content reflect a lack of cultural alignment and awareness, leading to dissonance with target demographics and potential consumer backlash [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see).

Moreover, the technical execution of AI-generated content can further impact cultural perception. In the case of the Geely advertisement, besides the choice of family, the implementation featured inaccuracies such as awkward animations and inconsistent accents. These errors not only diminished the ad's effectiveness but also highlighted the limitations of current AI technologies in replicating human-like nuances and maintaining coherence in storytelling [1](https://www.motortrend.com/news/the-worst-ai-generated-fathers-day-auto-advert-youll-ever-see). As a result, audiences may disengage, finding the content humorously flawed rather than emotionally engaging.

These challenges underscore a broader socio-cultural conversation about AI's role in media and advertising. With AI-generated content gaining traction, the risks of unintentional bias and misrepresentation become significant. Brands and developers must work collaboratively to ensure that AI-generated content honors diversity and inclusivity, avoiding the reinforcement of outdated stereotypes. Continuous learning and refinement of AI systems, guided by diverse cultural inputs and ethical oversight, are essential steps to fostering AI content that resonates deeply and positively across a globally diverse audience.

Regulatory and Political Considerations

Navigating the regulatory and political landscape surrounding AI-generated content in advertising is crucial for businesses like Geely, especially in light of their recent mishap with the AI-generated Father's Day advertisement. The advertisement's failure underscores the necessity for clear guidelines and regulations that ensure AI content is ethically created and transparently disclosed. As governments worldwide become increasingly aware of AI's role in shaping public perception, there is a growing call for legal frameworks that can hold companies accountable for the content they produce. This might include mandatory disclosures for AI-generated media or policies to verify the authenticity and accuracy of advertisements, thereby protecting consumers from misinformation and biased content.

The political ramifications of AI-generated advertising are vast, especially considering the potential misuse of such content in disinformation campaigns. In politically sensitive environments, AI-driven ads can be weaponized to manipulate public opinion or spread biased narratives swiftly across digital platforms. This reality might push governments to enforce stricter regulations on digital advertising, requiring transparency reports and bias audits. Furthermore, the incident with Geely highlights how culturally insensitive AI outputs can damage international relations and consumer trust, prompting nations to collaborate on international guidelines to counteract the inherent risks of AI in advertising.

In light of the Geely advertisement controversy, companies are increasingly cognizant of the political and regulatory implications of using AI in marketing. The backlash from such mishaps might hasten the development of industry-wide standards focusing on ethical AI deployment, promoting fairness and reducing the spread of misinformation. The political discourse surrounding AI's influence in media may also lead to initiatives focused on educating both businesses and consumers about the potentials and pitfalls of AI-generated content. By fostering a more informed user base, regulatory bodies can mitigate the threats posed by AI while encouraging innovation under careful oversight.

Impact on Consumer Trust and Perceptions

The Geely AI-generated Father's Day advertisement serves as a compelling case study on the impact of advertising on consumer trust and perceptions. In a world where authenticity is increasingly valued, the ad's glaring issues, such as its awkward animation, inconsistent accents, and the illogical choice of featuring a Caucasian/American family for a car not sold in North America, have significantly damaged consumer trust. As discussed in the MotorTrend article, such ads can appear disingenuous, causing audiences to question the brand's integrity and understanding of its market . Consumers are becoming more wary of AI-generated content, fearing that it lacks the human touch necessary for genuine engagement.

The advertisement's failure underscores a broader issue within the AI-driven content creation industry, as highlighted by other occurrences in marketing where AI has been both a tool and a hindrance. Unlike successful campaigns by BMW and Nutella that effectively used AI's capabilities, Geely's ad illustrates the risk of eroding consumer trust when AI is not carefully managed . When AI-generated content fails to capture the cultural nuances and diverse values of its audience, it alienates potential customers instead of engaging them. This cultural disconnect can reinforce negative perceptions and skepticism toward not only the brand but also AI technology as a whole.

Moreover, as businesses increasingly turn to AI for innovative marketing solutions, the importance of quality and relevance becomes paramount. This ad has spotlighted the necessity for comprehensive awareness of the audience's cultural context in AI-driven promotions. The negative reception confirms consumer dissatisfaction and is likely to influence how customers perceive future AI applications in advertising . As companies navigate this evolving landscape, there is a critical need to balance AI innovation with thoughtful, inclusive strategies to maintain consumer trust.

Ethical Concerns in AI-Driven Content Creation

The surge in AI-driven content creation has opened up a plethora of opportunities, but it also brings along a host of ethical concerns that cannot be overlooked. AI algorithms, when left unchecked, have the potential to perpetuate biases and stereotypes present in their training data. The Geely Father's Day advertisement fiasco serves as a pertinent example of this issue. In an attempt to depict a heartwarming narrative, the advertisement's selection of a Caucasian family for a car not marketed in the U.S. inadvertently showcased a lack of cultural awareness and sensitivity. Such missteps underscore the need for thorough human oversight in AI-driven creative processes to ensure cultural inclusivity and ethical integrity .

Moreover, the process of AI content creation itself raises ethical questions about authenticity and originality. As seen with Geely's advertisement, AI's reliance on existing data can lead to repetitive or derivative outputs that might dilute the essence of human creativity. This not only affects the originality of content but also raises questions about ownership and intellectual property rights. Ethical frameworks and guidelines must be established to govern how AI technologies are employed in creative fields, ensuring that AI complements rather than replaces human creativity and judgement .

The potential for AI-generated content to deceive audiences also poses significant ethical dilemmas. With the line between AI-generated and human-created content becoming increasingly blurred, consumers may find it challenging to discern the authenticity of the content they encounter. For example, the technical shortcomings and cultural insensitivities present in Geely's AI-generated advertisement may mislead audiences about the brand's values and target demographics, leading to a disconnect between consumer expectations and reality. This highlights the ethical imperative for transparency in declaring AI-produced advertisements and other content .

Future of AI in Advertising: Lessons Learned

The future of AI in advertising is not just a technological frontier but a realm teeming with potential lessons, especially as illustrated by recent case studies such as Geely's AI-generated Father's Day advertisement. As AI technology permeates deeper into the creative domains, advertisers are presented with a dual-edge scenario. On one hand, AI offers unprecedented capabilities in data analysis, creative generation, and consumer engagement. On the other hand, as seen in Geely's experience, it also brings forth challenges of ensuring cultural sensitivity, technical precision, and authentic storytelling.

One significant lesson learned from the Geely ad incident is the crucial role of human oversight in AI-driven advertising. The backlash over its portrayal of a Caucasian/American family for a product not available in North America, compounded by awkward animations and inconsistencies, signals a broader caution for advertisers. It underscores that successful AI ad campaigns require more than just advanced algorithms; they necessitate a harmonious blend of technology and human creativity to ensure that narratives are both engaging and appropriate. Moreover, the campaign's reception highlights the essential need for cultural nuance and accuracy, which machines alone may struggle to grasp fully.

Furthermore, the Geely advertisement serves as a clarion call for robust frameworks that balance innovation with ethical considerations. The incident draws attention to the potential for AI to unintentionally reflect or even amplify cultural biases embedded in training data. This highlights the imperative for advertisers to integrate ethic-centric checks at every stage of the creative process. By doing so, brands can address and mitigate potential biases, fostering a more inclusive advertising landscape that resonates authentically with diverse audiences.

The economic and social fallout from inadequately executed AI-generated ads can also serve as valuable lessons for future campaigns. The Geely ad's negative reception underlines the importance of ROI evaluations when employing AI in marketing. Brands must consider not only the initial investment in AI tools and technologies but also the potential repercussions of misalignment with target audiences or cultural expectations. The backlash received by Geely illustrates how quickly consumer trust can erode, impacting brand reputation and financial performance.

In a broader context, this case reflects the evolving landscape of AI in advertising whereby companies must navigate the fine balance between leveraging technological capabilities and maintaining ethical and cultural integrity. Future advancements will likely focus on refining AI tools to better understand and predict cultural contexts, all while ensuring transparency and consumer trust. This holistic approach not only propels the technological potentials but also builds a more resilient and ethically conscious advertising industry. As the field progresses, the lessons learned from Geely's advertisement will undoubtedly inform and guide future strategies in AI-driven marketing.