The C2PA is a prominent group working to address the issue of AI‑generated imagery. It consists of major tech companies such as Amazon, Microsoft, Adobe, Arm, OpenAI, Intel, Truepic, and Google, all of which support its
authentication standard. Despite the broad backing, adoption of this standard has lagged. Google's integration of C2PA into its
search results represents a significant milestone and is expected to be a major
test for the initiative.