Creator Rights in the AI Era
Google’s YouTube AI Training Sparks IP Controversy
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Edited By
Mackenzie Ferguson
AI Tools Researcher & Implementation Consultant
Google's training of its AI models, like Gemini and Veo 3, using a subset of YouTube videos has raised eyebrows over IP concerns. With no opt-out for creators, intellectual property issues are front and center as these models, particularly Veo 3, could rival human creators. The legality of such practices is under scrutiny as legal challenges increase, marking a tumultuous period for AI and copyright.
Introduction to Google's AI Training Practices
Google's utilization of YouTube videos for AI training has become a focal point in the dialogue about digital ethics and intellectual property rights. With advanced models like Gemini and Veo 3, Google is harvesting vast quantities of data to refine AI capabilities, which has inadvertently raised several issues pertaining to creator consent and copyright. The sheer scale of this operation is breathtaking, even more so given that the exact number of videos used remains undisclosed. This ambiguity has fueled speculation and debate, especially considering the enormous potential of a dataset that includes even a small fraction of YouTube’s estimated 20 billion videos (source).
A significant point of contention revolves around the creators' inability to opt out of this data use for Google’s AI training. While Google maintains that its practices are aligned with existing agreements and provide benefits in terms of technology enhancement, creators express concerns over not having the option to exclude their content. On one hand, this highlights a gap in user rights and transparency, where users lack control over how their intellectual property is employed (source). On the other hand, Google's focus on improving its AI systems, citing robust protections for creators' likenesses, suggests a commitment to advancing AI responsibly, albeit while navigating complex ownership landscapes.
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The legal implications of Google's strategy are profound, with numerous creators and experts expressing unease about potential infringements on intellectual property rights. Legal experts caution that even if models like Veo 3 do not reproduce existing content verbatim, they pose competitive challenges to creators without their prior consent or compensation. Such developments underscore the precarious balance between technological innovation and protection of intellectual properties, a balance currently being tested in courts across various lawsuits aiming to set precedents for AI use of copyrighted material (source).
Scope of YouTube Usage in AI Training
The scope of YouTube usage in AI training, particularly by Google, illustrates how expansive and significant the impact of video content is for artificial intelligence development. Google's AI models like Gemini and Veo 3 have leveraged YouTube's extensive library to enhance their algorithms, resulting in robust AI capabilities ranging from video synthesis to nuanced audio-visual transformations. The scale of this usage is substantial even though Google hasn't disclosed the exact number of videos utilized. Utilizing even a small percentage of YouTube's colossal inventory—estimated at over 20 billion videos—would result in several million pieces of content feeding into these AI systems, creating an unparalleled training dataset that significantly boosts the AI's learning curve [source](https://www.cnbc.com/2025/06/19/google-youtube-ai-training-veo-3.html).
Despite the technological advances facilitated by using YouTube content, this practice has sparked intense debate over intellectual property rights and user consent. Many content creators remain unaware of Google's extensive use of their videos for AI training, and as of now, they do not possess mechanisms to opt out. This lack of agency has led to a growing sense of unease and frustration among creators, who feel their artistic contributions are being utilized without permission or compensation. This controversy is exacerbated by the legal ambiguity surrounding AI and copyright, where existing laws are struggling to keep up with rapid technological advancements and the increasingly sophisticated capabilities of AI models like Veo 3 [source](https://www.cnbc.com/2025/06/19/google-youtube-ai-training-veo-3.html).
The intellectual property concerns associated with Google's use of YouTube content for AI training are not just hypothetical. Real-world legal challenges are emerging as creators and rights holders begin to push back against what they view as unauthorized use of copyrighted material. This situation mirrors a broader trend in the tech industry, where AI companies are being scrutinized for how they handle and utilize creative works. Current litigation and regulatory scrutiny underscore the need for clearer standards and safeguards to ensure that AI innovations do not come at the expense of creators' rights and interests [source](https://www.cnbc.com/2025/06/19/google-youtube-ai-training-veo-3.html).
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Given the rapid development of AI and its integration into various platforms, the use of YouTube videos as a resource signifies an era of profound change in how creative content is consumed and produced. With AI's ability to quickly analyze, replicate, and generate content that rivals professional human output, there is a fundamental shift in content creation paradigms. This shift challenges traditional notions of creativity and originality, as AI-driven tools like Veo 3 can seamlessly blend data from countless videos to produce innovative content, raising both opportunities and ethical dilemmas for content creators and consumers alike [source](https://www.cnbc.com/2025/06/19/google-youtube-ai-training-veo-3.html).
As the implications of using YouTube content in AI training continue to unfold, there will likely be significant economic impacts. For instance, if AI models can generate high-quality content at a lower cost than human creators, this could lead to decreased demand for original content, impacting creators' livelihoods. Additionally, the potential for AI-generated content to flood the market could undermine the value of traditionally produced content, altering pricing structures and potentially devaluing creative work. This economic shift may require new business models and compensation frameworks to ensure that creators can sustain their careers in a digitally dominated landscape [source](https://www.cnbc.com/2025/06/19/google-youtube-ai-training-veo-3.html).
The societal implications are equally profound as AI training on YouTube videos challenges our understanding of authenticity in digital media. With AI's burgeoning ability to produce realistic yet artificial content, consumers may find it increasingly difficult to discern between human and AI-generated media, which could undermine trust in digital communications. This transformation calls for a reevaluation of how content is valued and consumed, prompting discussions on ethical guidelines and the role of AI in media creation [source](https://www.cnbc.com/2025/06/19/google-youtube-ai-training-veo-3.html).
Creator Consent and Transparency Issues
The ongoing use of YouTube videos by Google to train its AI models raises significant issues regarding creator consent and transparency. Many YouTube content creators were blindsided by the revelation that their published videos are being used to feed AI systems like Gemini and Veo 3. This practice has sparked a surge in dissatisfaction among creators who argue that Google's lack of transparency undermines their rights and contribution to their content. Despite Google's emphasis on using only a subset of available videos, creators demand greater clarity and the ability to opt out of such initiatives, which currently they cannot [1](https://www.cnbc.com/2025/06/19/google-youtube-ai-training-veo-3.html).
Transparency in AI training practices is becoming an increasingly heated topic as creators realize the potential for their work to be used without explicit permission. The tension arises from a clash between technological advancement and individual rights, with creators asserting that without transparent processes and consent mechanisms, their intellectual property rights are infringed upon. Google's stance, suggesting that its practices are within the bounds of existing agreements, fails to appease the creators who demand formal acknowledgment and possible compensation for their contributions [1](https://www.cnbc.com/2025/06/19/google-youtube-ai-training-veo-3.html).
The lack of transparency and consent in using YouTube content for AI training could also lead to potential conflicts over intellectual property rights. As creators realize their works may serve as indirect competitors once transformed by AI, there's an escalating call for legal action to establish clear guidelines and potential compensation. The landscape of copyright laws may shift as these issues want more robust debates and clarifications, pressing for new legal frameworks to protect creator interests [1](https://www.cnbc.com/2025/06/19/google-youtube-ai-training-veo-3.html).
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In response to creator concerns, the search for solutions continues. Some industry experts advocate for partnerships and deals that allow for the ethical use of content in AI training while safeguarding creator rights. By establishing agreements, such as the one between Amazon and The New York Times, where content is used legally for AI training, there may emerge a balanced approach that upholds the importance of transparency and consent, thus potentially diminishing the ongoing backlash against tech giants such as Google [11](https://www.androidheadlines.com/2025/06/19/google-youtube-videos-fueling-google-ai-without-creator-knowledge.html).
Legal Implications and Copyright Concerns
The use of YouTube videos by Google to train AI models like Gemini and Veo 3 has sparked significant legal and copyright concerns. Creators have expressed their frustrations over being unable to opt out of having their content used in this manner, raising serious issues about intellectual property rights and compensation. As noted in a detailed report from CNBC, creators are unsettled by the fact that their works are being utilized without direct consent, suggesting a potential overreach on the part of technology companies leveraging vast online libraries for machine learning purposes ().
The controversy extends beyond just consent and enters the realm of potential copyright infringement. There are growing concerns that AI-generated content, such as that produced by Google's Veo 3, could compete directly with human creators without providing any compensation or recognition to the original content providers. This was a focal point in recent lawsuits against AI firms, where plaintiffs argued that the use of their content for AI training violated intellectual property laws ().
Legal experts are watching closely as cases, such as the one involving Disney and Midjourney, unfold. These lawsuits will likely set important precedents that define how AI companies can use copyrighted materials for their models without infringing on creators' rights. The outcome of such legal battles could force companies like Google to recalibrate their strategies concerning content usage for AI development ().
Additionally, the lack of transparency in Google's approach to using YouTube content raises alarms about creator rights and fair compensation. Many creators were reportedly unaware that their videos could serve as training materials for AI models, adding fuel to the debate over the ethical considerations and legal boundaries concerning AI training datasets. Articles from Android Headlines highlight this widespread unease, as more creators vocalize their dissatisfaction with being kept out of the loop ().
Regulatory bodies and policymakers are now being called upon to consider new legal frameworks that balance the innovation and development of AI with the rights of content creators. This includes considering laws that address not only the transparent use of content but also fair remuneration practices for creators whose works contribute to AI advancements. These discussions are occurring worldwide as countries attempt to keep pace with the rapid evolution of AI technologies and their implications on existing copyright laws ((eutoday.net/google-uses-youtube-to-train-ai-models)[9](https://eutoday.net/google-uses-youtube-to-train-ai-models/)).
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Overview of Veo 3 AI Capabilities
Google's Veo 3 demonstrates a significant leap in AI capabilities, positioning itself at the forefront of AI-generated video content. As an advanced AI video generator, Veo 3 is capable of producing cinematic-quality videos, exemplifying its prowess with realistic portrayals, such as detailed animations of animals reminiscent of Pixar films and evocative scenes like an old man navigating a boat. This remarkable capacity stems from Google's innovative use of YouTube videos as part of their AI model training, a process that has not been without controversy due to intellectual property concerns outlined by CNBC here.
The blend of cutting-edge technology with vast video resources enables Veo 3 to not only mimic but potentially surpass traditional content creation methods. By leveraging YouTube's extensive repository, Google has curated a substantial training ground for AI models like Veo 3, although this approach has incited debates over creator consent and rights as highlighted by various reports such as those on CNBC here. This AI's ability to generate content that closely resembles or even competes with original creations raises questions about the future landscape of digital media and the traditional role of content creators.
Veo 3's capabilities extend beyond mere replication, aiming to innovate within video and audio generation by incorporating learned techniques and styles from a plethora of available content. While this allows for unprecedented creativity and efficiency, it also prompts legal and ethical challenges in the creative industry. As noted in detailed discussion by CNBC here, the legal ramifications, including potential intellectual property conflicts, underscore the need for dialogue and reform in how content is used in AI training.
Integrating sophisticated AI into video production, Veo 3 demonstrates the evolving potential of AI technologies in enhancing content creation while challenging existing frameworks. According to industry insights shared on CNBC here, the implications of such advancements are broad, affecting not just the creative domain but also economic and regulatory structures. Veo 3 is not just a testament to technological progression but also a harbinger of how AI might reshape our interaction with digital content in the years to come.
Google's Position and Protective Measures
In light of growing concerns over the use of YouTube content for AI training, Google has had to adopt strategic positions and implement measures to protect both its interests and those of content creators. Google's strategy primarily revolves around emphasizing the technological advancements and benefits offered by AI models like Gemini and Veo 3, which rely on vast datasets sourced from YouTube. The company justifies its practices by highlighting the potential for such AI-driven innovations to spur new technological growth and opportunities in creative industries. Despite these claims, Google remains under pressure to address the intellectual property concerns articulated by many creators and legal experts .
Google has responded to intellectual property concerns by stating that the use of YouTube content for AI training is covered under their existing user agreements. Yet, the lack of transparency and explicit consent from users remains a contentious issue. To mitigate these concerns, Google has pledged to implement more extensive protective measures, such as watermarks on AI-generated content. Although tools like Google's SynthID aim to enhance the traceability of AI-generated media, creators argue that such measures are insufficient, given the ease with which digital watermarks can potentially be removed. This said, Google's indemnification clause for users of its tools like Veo 3, where the company assumes legal responsibility for copyright challenges, is seen as a valuable line of defense by some stakeholders .
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Furthermore, Google is attempting to navigate the complex legal landscape by advocating for clearer regulations that balance the rights of creators with technological progress. The company acknowledges the intricate challenges posed by AI training and has engaged in discussions with policymakers to formulate guidelines that could streamline the use of AI technology without infringing on content creators' rights. These discussions are crucial in light of ongoing legal battles, including cases such as the *Millette* case, which sees Google and rival firms such as OpenAI challenged for allegedly exploiting copyrighted content without adherence to fair usage norms .
Google's protective measures also extend to the development of sophisticated tools meant to detect and mitigate issues arising from AI-generated content. While Google innovates in digital watermarking, other companies, like Vermillio, have been developing technologies such as Trace ID to discern overlaps between AI-generated and original videos. As these technologies evolve, they offer a dual benefit: providing evidence for potential copyright infringements and highlighting the necessity for robust frameworks that ensure AI models are trained ethically and legally .
These measures by Google are part of broader efforts to reassure creators and stakeholders about the ethical use of AI, but the company is also aware of the limitations inherent in its current approach. As the debate intensifies, Google is exploring partnerships that may facilitate more legal and consensual content usage pathways. By establishing agreements with content rights holders, Google aims to create a sustainable model of collaboration in the AI ecosystem, ultimately fostering an environment where technological advancement and creator rights coexist harmoniously .
Public and Expert Reactions
The public reaction to Google's leveraging of YouTube videos for AI training has been primarily negative, igniting widespread debate on intellectual property rights and creator consent. Many YouTube creators feel blindsided, discovering that their content is being utilized without direct consent, raising significant concerns over privacy and ownership. Several creators have voiced their frustration on social media platforms, questioning the ethics behind Google's approach. The lack of an opt-out feature has particularly fueled resentment, as creators fear that Google's AI could replicate their unique styles without due credit or compensation. This tension underscores a broader issue where technology outpaces current legal frameworks designed to protect intellectual property rights. Public discourse, amplified by forums like Reddit, has emphasized the urgent need for transparency from tech giants like Google in their AI training methodologies .
Experts have chimed in with their concerns regarding Google's methods in using YouTube content to enhance its AI capabilities. Intellectual property specialists emphasize the necessity of clear consent before utilizing creator content, advocating for changes that protect individual rights in the digital space. The controversy has also highlighted potential legal repercussions, with experts predicting a surge in lawsuits against Google for using copyrighted materials without permission. These legal challenges are anticipated to shape future policies on how AI models can ethically and legally be trained using publicly available data. Industry watchdogs continue to observe these developments closely, noting the precedent it could set for other technology companies. Luke Arrigoni, a notable figure in digital rights advocacy, argues that the current scenario represents a critical moment for creators' rights, where new standards and practices must be developed to safeguard creators from being overshadowed by AI technologies .
Potential Economic Impacts
The economic implications of Google's use of YouTube videos for AI training are manifold and far-reaching. Firstly, there is a palpable threat to content creators who find their livelihoods potentially jeopardized by the rise of advanced AI video generators like Veo 3. Capable of producing content that rivals or even surpasses human creation in quality, such technology poses a competitive challenge that could squeeze creators out of the marketplace. This disruption could significantly impact revenue streams for YouTubers and digital creators, the very individuals whose content serves as the foundation for these AI advancements .
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As Veo 3 and similar AI technologies continue to evolve, they are likely to catalyze a significant restructuring within media and entertainment industries. Traditional business models may struggle to cope with the increased presence of AI-generated content, which can be produced at a fraction of the cost and time compared to human effort. Such shifts could lead to broader industry instability, affecting not only individual creators but also established companies that rely on human creativity for value. This disruption is exacerbated by ongoing legal challenges regarding copyright, as lawsuits consume valuable resources that could have otherwise been directed towards fostering innovation and creativity .
Moreover, the economic landscape is clouded by the uncertainty over copyright and fair use regulations involving AI-generated content. As legal ambiguities linger, they may stymie investment and growth within the creative sector. The specter of costly and protracted legal battles serves as a deterrent to investors and entrepreneurs who might otherwise seek to develop new content and technology in this space. Addressing these regulatory gaps is crucial to ensuring a balanced economic environment where both AI innovation and human creativity can thrive in tandem .
Social Consequences of AI-Generated Content
The increasing prevalence of AI-generated content raises fundamental social concerns, particularly regarding authenticity and trust. As AI technologies like Veo 3 become proficient at generating realistic video content, the line between human-created and machine-produced content blurs, posing challenges to the integrity of digital media. This capability introduces the potential for misinformation, where AI-generated videos could be utilized to deceptively create false narratives, influencing public opinion and undermining trust in traditional media sources. The potential for deepfakes presents a profound threat to societal trust, with implications that extend far beyond individual reputations to national elections and international relations. This situation necessitates the development of robust detection tools and safety measures that can help identify AI-generated content, ensuring the preservation of digital authenticity in an increasingly automated world .
In addition to concerns about authenticity, the rise of AI-generated content also has significant implications for the creative industries. With AI tools capable of mimicking human creativity, there is a looming threat to traditional artists, filmmakers, and creators, whose unique artistic expressions might be duplicated or overshadowed by AI models. This displacement not only risks economic consequences as creators may lose revenue streams to automated competitors but also holds social implications, as communities that thrive on creative expression face challenges to their cultural and economic sustainability. These developments call for a re-evaluation of how creative work is valued and protected in the age of AI, promoting discussions on new economic models that ensure fair compensation for human creativity .
The social consequences of AI-generated content also extend to issues of consent and control over personal digital identities. As companies like Google use platforms such as YouTube to train their AI models without explicit creator consent, many content creators find themselves stripped of control over how their work is used, leading to a sense of vulnerability and injustice. This lack of transparency not only erodes trust between tech companies and creators but also raises questions about digital rights and ownership in an increasingly digitized ecosystem. The absence of opt-out mechanisms for creators further compounds these issues, highlighting the need for comprehensive regulatory frameworks that address consent and empowerment in the digital landscape .
In response to these social challenges, there is a growing call for policy interventions and ethical guidelines that establish clear boundaries for the use of AI-generated content. Policymakers and stakeholders across industries are urged to collaborate in creating regulatory measures that balance technological innovation with individual rights. This includes formulating strategies to safeguard against unauthorized use of content and ensuring creators are adequately compensated for their contributions. By fostering an environment where creativity and technology coexist in harmony, society can harness the benefits of AI advancements while protecting the social fabric of creative communities .
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While AI-generated content continues to evolve, the societal impact invites a broader reflection on how technology reshapes human interaction and perception. As AI becomes more embedded in daily life, understanding its influence on social structures, cultural narratives, and the human experience becomes imperative. This involves not only addressing the immediate consequences on content creation and authenticity but also anticipating future shifts in societal norms. Embracing this dialogue, communities can better prepare for a future where AI-generated content is a staple, ensuring that technological progress aligns with ethical principles and human values .
Political and Regulatory Considerations
The political landscape is being reshaped by Google's use of YouTube videos to train AI models like Gemini and Veo 3, which has ignited discussions on intellectual property and creator rights. This practice has prompted backlash from content creators who feel their work is being used without explicit consent, raising questions about the adequacy of existing legal frameworks. In response, policymakers are calling for stronger regulations to protect creator rights and address the ethical implications of AI technology. Several lawmakers have already expressed concerns about the potential for deepfakes and misinformation spreading through AI-generated content, suggesting new laws may be on the horizon .
As AI technologies advance, there's a growing demand for international cooperation in regulating their use. The global nature of the internet and digital content means that unilateral actions by individual countries may not adequately address cross-border issues. Harmonizing regulatory approaches could help manage intellectual property rights on a global scale, reducing friction and fostering innovation. Furthermore, as countries grapple with these challenges, they must balance protecting creators with encouraging technological advancement, which may lead to competitive differences in national AI policies .
Regulatory bodies are under increasing pressure to devise means of adequately supporting both creators and innovators. Google's deployment of AI models trained on YouTube videos without an opt-out option for creators underscores significant gaps in existing intellectual property laws and the need for advancements in legal paradigms surrounding AI-generated content. Litigation in the sector, such as the lawsuits mentioning Google's utilization of copyrighted material without permission, highlights the urgency of these regulatory challenges and the impact on the broader AI industry .
Developments in Detection Tools and Safety Measures
The evolution of detection tools and safety measures in the face of AI advancements, particularly in the realm of content generation, is increasingly critical. Companies like Vermillio have pioneered technologies such as Trace ID, designed to identify overlaps between AI-generated content and original works . These tools provide creators with the ability to trace the unauthorized replication of their content, especially when used to fuel AI models like Gemini and Veo 3. This technological innovation is crucial in the ongoing battle for intellectual property protection in the digital age, where AI's ability to create near-identical replicas threatens the originality and authenticity of creative works.
Google has responded to growing concerns over content misuse by developing its own suite of safety measures, including a watermarking system known as SynthID, specifically for Veo 3 generated videos . Although the watermark has drawn criticism for being small and easily removable, it represents a step towards ensuring that AI-generated content can be identified and monitored by creators and regulators alike. Furthermore, Google is working on a detection tool, the SynthID Detector, still in development, which promises to enhance the identification and differentiation of synthetic content from original material . These measures reflect a growing corporate responsibility to address and mitigate the effects of AI's proliferation in content creation.
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As the pressure for transparency and accountability grows, regulatory bodies are increasingly involved in scrutinizing the deployment and impact of AI technologies. The development of robust detection tools thus aligns with broader regulatory scrutiny calling for stricter legal frameworks to manage AI's implications on intellectual property rights . Policymakers are pushing for innovations in detection technology to complement regulations that ensure AI does not erode the value of human creativity or compromise creator rights. This convergence of technological and legal initiatives signifies a pivotal moment for both creators and technology companies, as they navigate the challenges posed by rapidly advancing AI capabilities.
Exploring Solutions and Partnerships
Exploring solutions and partnerships in the realm of AI and intellectual property rights is crucial as the industry navigates the complex landscape of content creation and copyright issues. With Google’s AI tool, Veo 3, facing significant backlash for using YouTube videos without creators’ explicit consent, there is a rising call for innovative solutions that balance technological advancement with ethical consideration [1](https://www.cnbc.com/2025/06/19/google-youtube-ai-training-veo-3.html). Many creators are frustrated by the lack of an opt-out option, leading to tensions that could be alleviated through collaborative approaches and the establishment of industry-wide standards.
In response to these challenges, some technology companies are pursuing partnerships and legal agreements to foster a more transparent and fair use of content for AI training. For example, deals like Amazon's agreement with *The New York Times* suggest a potential roadmap for formalizing content usage rights [11](https://www.androidheadlines.com/2025/06/19/google-youtube-videos-fueling-google-ai-without-creator-knowledge.html). Such partnerships could serve as a model for Google and others to emulate, ensuring creators are compensated, and their intellectual property is respected.
The development and deployment of tools to detect AI content overlap, such as Vermillio's Trace ID, are also instrumental in this evolving landscape [10](https://eutoday.net/google-uses-youtube-to-train-ai-models). These advancements highlight the potential for technology itself to safeguard creators’ rights by identifying unwarranted usages, thereby facilitating a more ethical AI ecosystem. Moreover, Google's introduction of a watermark system, SynthID, although imperfect, represents a step towards addressing concerns about the authenticity and originality of AI-generated content [3](https://time.com/7290050/veo-3-google-misinformation-deepfake/).
Furthermore, regulatory frameworks are beginning to receive attention from policymakers globally, acknowledging the need for robust legal mechanisms to protect creators and regulate AI advancements [10](https://eutoday.net/google-uses-youtube-to-train-ai-models). Discussions around these regulations are gaining traction, emphasizing the necessity for international cooperation in setting up standards that address the intricacies of AI and intellectual property. A unified approach will be critical in ensuring fair opportunities and protections for human creators in the age of AI-driven innovation.
Ultimately, forging strategic collaborations, developing detection technologies, and enacting comprehensive regulations are pivotal steps towards a more balanced co-existence between human creativity and artificial intelligence. As AI continues to evolve, these efforts could significantly mitigate the risks associated with AI-generated content competing with, and potentially overshadowing, original creative works.
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