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Microsoft Teams Up Its AI Game

Microsoft's In-House AI Models Rivaling OpenAI and Anthropic: A Power Move in Tech!

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Mackenzie Ferguson

Edited By

Mackenzie Ferguson

AI Tools Researcher & Implementation Consultant

Microsoft is reported to be developing new AI reasoning models that are giving OpenAI and Anthropic a run for their money. This strategic move enhances Microsoft's control over AI technologies, while still maintaining a partnership with OpenAI, and plans to roll out these models to developers in 2025.

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Introduction to Microsoft's AI Ambitions

Microsoft's ambitions in the realm of artificial intelligence have taken a significant leap forward with its reported development of in-house AI models that rival giants like OpenAI and Anthropic. This move represents a strategic bid for autonomy and flexibility in the rapidly evolving tech landscape. While Microsoft's partnership with OpenAI continues to thrive, the creation of proprietary models such as MAI-1 highlights a commitment to reducing reliance on external entities. Internal evaluations suggest these models are poised to compete with some of the best in the industry, positioning Microsoft as a formidable player in AI both now and in the future. The company's plans to integrate these models into tools like Copilot and offer them as developer APIs by 2025 marks a significant milestone in their AI journey.

    Through the development of its AI models, Microsoft aims to maintain a delicate balance between collaboration and independence. This approach helps mitigate risks associated with dependency on a single provider, allowing for greater control over technological development and cost management. There are reports of tensions arising from OpenAI's reluctance to share technical information on their latest models, reinforcing the rationale behind Microsoft's dual-strategy approach. This diversification is seen as not only a strategic necessity but also as a potential catalyst for innovation across Microsoft's extensive product and service offerings.

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      This initiative to nurture in-house AI capabilities does not signal the end of Microsoft's relationship with OpenAI. Instead, it underscores a nuanced strategy of diversification and self-reliance. By balancing internally developed models with those from OpenAI and other sources, Microsoft retains a competitive edge, enhancing its ability to adapt quickly to technological shifts. As an investor in OpenAI, Microsoft continues to access their intellectual property, maintaining exclusive rights to OpenAI's APIs within its Azure ecosystem, thereby fortifying their market position.

        In practical terms, Microsoft's development of proprietary AI models symbolizes a broader trend of tech giants crafting their AI solutions tailored to their unique needs and strategic goals. By expanding its AI research capacities and talent pool, Microsoft is not only reinforcing its technological fortifications but also paving the way for future innovations. The deployment of these models through APIs scheduled for 2025 will likely set a new standard for AI accessibility, empowering developers with advanced AI tools to drive innovation.

          Overall, Microsoft's journey toward developing independent AI capabilities is illustrative of a larger industry shift. As colleagues and competitors alike innovate, the pressure to keep pace intensifies, heralding a new era of competition in AI development. As Microsoft leverages its dual strategy, the tech world watches closely, keen to see how this will redefine AI collaborations and competitions in the years to come.

            Rationale Behind Developing In-House AI Models

            The development of in-house AI models by major tech companies like Microsoft is a strategic decision driven by several key factors. Firstly, building proprietary models offers a significant level of autonomy and reduces reliance on external partners or competitors. This autonomy not only ensures that the company maintains control over the direction of its AI initiatives but also allows for enhanced customization tailored to specific business needs or objectives. By developing in-house models, companies can integrate new features or modifications without needing to navigate third-party processes, allowing for more agile responses to market demands or technological advancements.

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              Moreover, in-house AI models often lead to cost efficiencies over time. Although developing these models requires significant upfront investment in terms of talent, technology, and infrastructure, the long-term savings can be substantial by reducing or eliminating licensing fees and partnership costs. For instance, Microsoft, by creating models like MAI-1, aims to lessen its financial dependence on OpenAI, despite its existing partnership. This approach not only optimizes resource allocation but also potentially lowers operational expenditures associated with using external AI solutions, giving companies a competitive edge in pricing their products or services.

                The competition and innovation landscape also plays a crucial role in the rationale behind developing in-house AI models. As AI becomes a cornerstone of technological advancement and business strategy, companies are driven to outperform peers by developing proprietary innovations. This drive is seen across major players like Google DeepMind with its Gemini Ultra 2.0 and OpenAI's pursuit of the o2 model. For Microsoft, building its models signifies an ambition to be at the forefront of AI development, fostering direct competition with both OpenAI and emerging competitors such as Anthropic—a move designed to maintain its leadership position in the tech industry ().

                  In addition, developing in-house AI models can improve integration with a company's ecosystem. A unified AI strategy ensures seamless incorporation of AI capabilities into existing and future products, fostering greater innovation across the board. For an organization like Microsoft, whose technology platforms and solutions are vast and interlinked, having a degree of uniformity in AI tools across its systems enhances functionality and user experience, thereby bolstering customer satisfaction and loyalty. This connectivity across products can streamline development processes and leverage synergies within the company's diverse tech ecosystem.

                    Impact on Microsoft-OpenAI Partnership

                    The evolving relationship between Microsoft and OpenAI has been marked by strategic collaboration and competitive independence. Microsoft's recent development of in-house AI models, which reportedly rival those of OpenAI and Anthropic, is reshaping this dynamic. This dual strategy appears to balance the benefits of a profound partnership with OpenAI while reducing dependency on external technologies. By building its own AI models like MAI-1, Microsoft aims to maintain both strategic independence and the ability to customize its AI offerings to better align with its business goals and customer needs ().

                      This strategic shift is not intended to disengage from its partnership with OpenAI. Instead, it reflects a diversification strategy that provides Microsoft with a robust set of AI tools at its disposal. This allows Microsoft to integrate innovation from both in-house and partner technologies into their products, offering a more comprehensive suite of AI services to customers. Such a strategy ensures that Microsoft can leverage the strengths of its relationship with OpenAI, while also having the autonomy to develop proprietary solutions that drive forward its technological and commercial objectives ().

                        By having its own models, Microsoft can potentially lower long-term costs, enhance its strategic bargaining power, and exert more control over the pace and direction of AI development. While the partnership with OpenAI remains intact, the underlying dynamics may shift, resulting in a more competitive and industrially enriching collaboration landscape. This strategic positioning positions Microsoft not only as a collaborator but as a formidable competitor within the AI arena, thus setting the stage for exciting developments in AI innovation ().

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                          Availability Timeline and Developer Access

                          Microsoft's ambitious plan to launch in-house AI models such as MAI-1 by 2025 signifies a pivotal moment in tech, as outlined in the report from Neowin. The company's strategy combines leveraging its established partnership with OpenAI while simultaneously empowering developers with high-quality proprietary AI tools. This dual approach not only offers a greater level of control and flexibility for Microsoft but also puts it at the forefront of AI innovation, ensuring a competitive edge in the burgeoning AI market. Developers can anticipate accessing these cutting-edge models through APIs once they are made available, likely providing new opportunities for integration and development across various platforms.

                            The availability timeline for Microsoft's in-house AI models intersects strategically with its broader goals to improve and expand AI capabilities across its services. By targeting a release in 2025, Microsoft not only sets a clear path for developers but also subtly signals its commitment to ensuring robust, competitive offerings in AI reasoning technology. The decision to make these APIs available to developers reflects Microsoft's dedication to fostering an inclusive ecosystem for AI innovation, which could significantly enhance productivity tools both within and outside the company's portfolio. As these models are implemented, developers worldwide could see a transformation in the landscape of AI development, spurring new advancements and potentially lowering barriers to entry for integrating sophisticated AI solutions into existing systems.

                              Strategic Benefits of Dual AI Strategy

                              The strategic benefits of Microsoft's dual AI strategy primarily revolve around diversification and competitive positioning. By developing its own in-house AI models, Microsoft can reduce its reliance on external partners such as OpenAI. This move allows Microsoft to exert more control over its AI technologies, aligning them closely with its business objectives and enhancing its ability to innovate independently. Reports indicate that Microsoft's internal AI models already rival those from leading AI firms, suggesting that this strategy is not merely about backup but also about establishing Microsoft as a strong competitor in the AI market.

                                Incorporating a dual AI strategy enables Microsoft to leverage both its partnerships and proprietary developments to create a unique competitive edge. This approach can lead to faster innovation cycles and a broader product offering, allowing Microsoft to capture a wider market share by implementing different AI systems tailored for specific use cases. The move aligns with Microsoft's longstanding strategy of partnering while simultaneously developing internal capabilities to maintain competitive flexibility and market power [1].

                                  Furthermore, this strategy addresses potential tensions and risks in its partnership with OpenAI by providing an 'insurance policy' against dependencies on a single partner. By diversifying its AI capabilities, Microsoft ensures more resilience in its operations, which is crucial in the rapidly evolving tech landscape. This diversification is seen as a "smart hedge" that better equips Microsoft to negotiate collaborations and partnerships on its terms [2].

                                    Microsoft's dual AI strategy also reflects broader industry trends where major tech companies seek to own their AI stacks to maintain autonomy and control over their technological future. As AI becomes increasingly integral to business operations, having proprietary models could offer significant strategic advantages in customization, innovation, and responding swiftly to market demands [3]. This capability potentially allows Microsoft to maintain its leadership position while navigating the competitive pressures and opportunities in the AI space.

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                                      Comparative Analysis with Competitors

                                      In recent years, the landscape of artificial intelligence has seen rapid evolution, with leading tech giants fiercely competing for dominance. Microsoft's venture into developing its own AI reasoning models represents a calculated maneuver in this bustling arena. Specifically, Microsoft has developed models like MAI-1, which according to recent reports, are capable of competing head-to-head with offerings from leading AI firms like OpenAI and Anthropic. This strategic development enables Microsoft to gain greater autonomy in AI applications and reduce dependency on third-party models.

                                        Expert Opinions on AI Strategy

                                        The development of Microsoft's in-house AI models has garnered varied perspectives from industry experts, with consensus emerging around the strategic benefits such initiatives confer to Microsoft’s overarching AI strategy. According to industry analyst Patrick Moorhead, Microsoft's home-grown AI efforts act as 'a smart hedge,' providing crucial 'optionality and leverage’ in its dealings with OpenAI, while allowing the company to 'control its own destiny’ ().

                                          AI researcher Melanie Mitchell of the Santa Fe Institute underscores this as a pivotal transition in AI development, where ownership of AI technology becomes increasingly critical for tech giants. She notes this trend marks 'the next phase of AI competition' where companies like Microsoft are strategically positioning themselves to lead by owning their 'AI stack' rather than solely relying on partnerships ().

                                            Adding a business perspective, Forrester Research VP Mike Gualtieri interprets Microsoft's approach as 'classic Microsoft strategy,' characterized by aggressive partnerships complemented by building 'competitive alternatives,' thus maximizing flexibility and market position ().

                                              Technology strategist Ben Thompson highlights potential relational tensions, interpreting Microsoft's efforts as an 'insurance policy against OpenAI's increasing independence and commercial ambitions'. This perspective suggests that while Microsoft bolsters its AI capabilities, it simultaneously prepares for any shifts in its dynamic with OpenAI ().

                                                Public Reactions to Microsoft's Moves

                                                The public reactions to Microsoft's strategic development of its own AI reasoning models, while maintaining a partnership with OpenAI, have been varied and multifaceted. On one hand, tech enthusiasts on platforms such as Hacker News and Reddit praise Microsoft's bold move towards greater autonomy in AI development. These users appreciate Microsoft's foresight in reducing its reliance on a single provider, noting that this could foster more robust competition and innovation in the AI space. They see the potential for Microsoft's in-house models, like their MAI-1, to rival industry pioneers. As Microsoft positions itself to offer these models via APIs by 2025, there is growing excitement about the possibilities for enhanced AI-driven services and applications.

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                                                  Industry analysts and experts view Microsoft's dual strategy as a savvy business maneuver. This approach not only protects Microsoft's interests within the AI sector but could also accelerate technological advancements due to increased competition. Analysts such as Patrick Moorhead have described the development of in-house models as a strategic hedge that provides Microsoft with leverage in its relationship with OpenAI. Additionally, Melanie Mitchell suggests this shift signifies the growing importance of owning proprietary AI technology in the tech industry's race. Microsoft's move is seen as a classic strategic play to maintain flexibility and strengthen their market position.

                                                    Despite the general optimism, some supporters of OpenAI express concern about how this development may affect the longstanding partnership between the two companies. There is speculation that Microsoft's move could signify underlying tensions or changing dynamics, especially given recent developments where OpenAI is advancing its o2 model. Privacy advocates are wary of the potential implications of expanded AI capabilities, especially regarding data collection and privacy issues. These advocates stress the need for transparency and responsible AI deployment to prevent misuse as Microsoft continues to scale its AI efforts.

                                                      Investor confidence in Microsoft's strategy is notably high, with many viewing the diversification of AI capabilities as a sound approach to mitigating dependency risks and potentially reducing costs in the long term. This optimistic outlook is shared by developers, who eagerly anticipate access to Microsoft's model APIs, which are slated for release in 2025. They are excited about the potential to leverage these new tools for innovative applications and solutions across various industries. Enterprise customers, meanwhile, are cautiously optimistic, taking a wait-and-see approach as they assess the performance of Microsoft's new models compared to existing offerings from OpenAI.

                                                        Future Economic Implications

                                                        The development of in-house AI models by Microsoft is expected to have profound economic implications. As these models become available via APIs in 2025, the competitive landscape is set to shift dramatically. By entering the AI model marketplace with offerings that rival those of leading companies like OpenAI and Anthropic, Microsoft could drive down the costs of AI integration for enterprises. This increased competition may lead to commoditization within the industry, as advanced reasoning capabilities become more accessible to a broader audience. Such changes could encourage innovation, reduce prices, and create a more dynamic environment for businesses looking to leverage AI technologies.

                                                          Moreover, as Microsoft integrates these models into its extensive suite of products and services, we may witness a trend toward consolidation within the AI industry. Only companies with significant resources might be able to compete against the tech giants, potentially driving smaller or specialized AI firms out unless they pivot towards niche applications. The expanded access to advanced AI models will likely fuel investment in AI infrastructure and talent, particularly in tech hubs, contributing to economic growth and job creation in the sector.

                                                            Microsoft's dual strategy of maintaining partnerships while developing competitive alternatives offers the company significant advantages in flexibility and market positioning. It also poses challenges to other major players like AWS and Google, who might accelerate their model development strategies to keep pace. Enterprise customers stand to benefit as the range of options multiplies, giving them more leverage in negotiations with AI providers. This multi-pronged approach forces existing AI entities, such as OpenAI, to continuously innovate and offer unique propositions beyond Microsoft's independent capabilities.

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                                                              The interplay between large-scale tech companies developing their own AI stacks could lead to new dynamics in the marketplace, potentially resulting in reduced profit margins for specialized AI firms. As more tech giants integrate competitive AI capabilities into their offerings, the need for specialized solutions might decline, reshaping the competitive landscape. Ultimately, these shifts could drive industry evolution, fostering an environment where innovation thrives and the economic implications of AI technology become increasingly pronounced.

                                                                Strategic Shifts in AI Business

                                                                In the fast-evolving world of artificial intelligence, strategic shifts are often pivotal for maintaining leadership and innovation. Microsoft's recent development of in-house AI models, noted for their competitiveness with industry leaders like OpenAI and Anthropic, exemplifies such a strategic pivot. This initiative not only underscores Microsoft's commitment to advancing AI technology but also reflects a broader trend among tech giants to develop proprietary AI solutions. The creation of models like MAI-1 allows Microsoft to reduce dependency on external partnerships while enhancing flexibility in integrating AI across its platforms, such as the upcoming Copilot assistant. As these models become available via APIs, expected later in 2025, they promise to make AI capabilities more accessible to a wider range of developers.

                                                                  Microsoft's strategy of developing its own AI models, despite maintaining a strong partnership with OpenAI, highlights the increasing importance of having direct control over technological innovation. By cultivating in-house models such as MAI-1, Microsoft is not only hedging against potential disruptions in collaboration but also looking to optimize cost efficiencies and customization possibilities in its AI offerings. This approach provides a buffer against any potential competitive tensions, such as those reported between Microsoft and OpenAI, where there were allegations of OpenAI withholding technical details of the o1 model. Microsoft's strategic independence places it in a better position to dictate its AI trajectory, ensuring that it remains at the forefront of technological advancements.

                                                                    The implications of Microsoft's dual strategy in AI extend far beyond internal development and partnerships. As noted by industry analyst Patrick Moorhead, Microsoft's capability to independently develop competitive AI models gives the company "optionality and leverage" in its engagement with partners like OpenAI, aligning with Microsoft's need to control its own destiny. Furthermore, the strategic autonomy gained through this approach allows Microsoft to respond agilely to market demands and regulatory requirements, such as those recently enacted by the EU, which necessitate transparency and audits for AI development in Europe. This regulation could influence how Microsoft and its peers structure their AI development processes, ensuring compliance while maintaining competitive advantages.

                                                                      In this landscape of rapid AI evolution, Microsoft's decision to cultivate in-house capabilities reflects a broader industry shift towards owning the 'full AI stack.' As articulated by AI researcher Melanie Mitchell, the drive for proprietary AI development is a response to the strategic imperatives that large tech companies face in an increasingly competitive arena. This shift is not only a strategic maneuver to solidify positions but also an adaptive measure that anticipates future industry dynamics, where integration and interoperability of AI systems might become essential. By leveraging its in-house models, Microsoft is well-positioned to pioneer advancements in AI while maintaining a valuable partnership with OpenAI.

                                                                        The broader industry context showcases heightened competition among AI leaders, evidenced by contemporaneous developments like Google DeepMind's enhanced Gemini Ultra 2.0 and OpenAI's progress on the o2 model. These strategic maneuvers are part of a broader 'AI arms race' among tech giants. In this competitive climate, Microsoft's efforts to expand its own AI research capabilities—through new research centers and talent acquisition—underscore its commitment to leading in AI innovation. These endeavors are expected to dramatically transform the competitive landscape, driving technological advancements and economic growth while fostering a more robust marketplace for AI solutions. The potential democratization of AI, facilitated by broader access to Microsoft's proprietary models, could have far-reaching impacts on innovation and enterprise capabilities globally.

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                                                                          Social and Workforce Impacts of AI

                                                                          The pervasive adoption of artificial intelligence (AI) in various sectors is reshaping the social and workforce landscape. AI-powered technologies are streamlining operations across industries, leading to a significant transformation in job roles and organizational structures. For instance, AI models like Microsoft's in-house MAI-1 are being integrated into productivity tools such as Copilot, enhancing efficiency but also posing challenges to traditional job roles. As AI systems become more embedded in everyday business processes, there is growing concern about the potential displacement of knowledge workers. However, this technology also opens opportunities for new roles focused on AI management and implementation, fostering a shift in the skills that the workforce must develop. As noted by AI researcher Melanie Mitchell, tech companies are increasingly recognizing the importance of owning their AI stack, which could lead to more job opportunities in AI development and support roles (source).

                                                                            Moreover, the democratization of AI through initiatives such as Microsoft's planned API access to its in-house models in 2025 could lower barriers for smaller organizations to implement advanced AI capabilities. This accessibility can lead to widespread innovation across sectors, potentially reducing the technical divide between large tech companies and smaller enterprises. However, as advanced AI becomes more pervasive, issues related to privacy and data management are likely to intensify, prompting calls for more robust governance frameworks. Microsoft's dual strategy of developing its own models while maintaining partnerships symbolizes a broader trend where tech giants leverage both in-house and collaborative efforts to maximize their market influence, as emphasized by technology strategist Ben Thompson (source).

                                                                              As AI technology continues to evolve, so too does the demand for skills that can bridge the gap between AI developers and end-users. The increased integration of AI reasoning models into mainstream applications is fostering a burgeoning market for AI prompt engineering and model management expertise. This trend highlights a shift in workforce demands, emphasizing the need for education systems and professional training programs to adapt accordingly. In alignment with public reactions from platforms like Hacker News and Reddit, there is optimism about the potential growth and advancement opportunities AI provides in various sectors, though concerns remain about its implications for existing job roles and the digital divide.

                                                                                Public scrutiny over AI capabilities is set to increase as these technologies become integral to widely-used products, highlighting concerns over potential misuse and ethical considerations. As AI models are deployed more extensively, transparency in their development processes becomes paramount. Regulation and standardization efforts, such as those implemented by the EU, are critical in ensuring accountability and fostering public trust. The strategic moves by tech giants like Microsoft, as discussed by Forrester Research VP Mike Gualtieri, represent a "classic Microsoft strategy" where partnership and independent development are carefully balanced to maintain competitive advantage while responding to evolving regulatory landscapes (source).

                                                                                  Ultimately, the social and workforce impacts of AI are multifaceted, encompassing both opportunities for innovation and challenges regarding displacement and ethical use. As companies like Microsoft expand their AI capabilities and partnerships, they are not only reshaping their own strategic trajectories but also materially influencing global economic and social trends. This dual influence underscores the importance of proactive policy-making and corporate responsibility as AI continues to permeate various aspects of daily life. Investors, as well as enterprise customers, are closely monitoring these developments to gauge the long-term implications of AI integration into business models, reflecting a broader societal anticipation and anxiety towards the future of AI-enhanced work environments.

                                                                                    Regulatory Concerns and Governance

                                                                                    In the fast-evolving world of artificial intelligence, regulatory concerns and governance are becoming focal points for tech giants like Microsoft as they expand their in-house AI model capabilities. Microsoft's pursuit of creating proprietary AI models that are on par with those developed by industry leaders OpenAI and Anthropic inevitably raises questions about compliance with existing and emerging regulations. Companies in this sector must navigate complex legal landscapes, particularly in regions like the European Union, where new frameworks specifically for AI reasoning models are now in effect. These regulations demand transparency and thorough auditing of AI systems, potentially impacting Microsoft's development timelines and operational strategies for deploying their models in Europe [3](https://www.computerworld.com/article/3721456/microsoft-developing-in-house-ai-models-to-reduce-openai-dependence.html).

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                                                                                      Moreover, Microsoft's role as both an investor in, and a competitor to, companies like OpenAI introduces additional governance challenges. Balancing these dual roles requires careful strategic foresight to prevent conflicts of interest, which could attract scrutiny from antitrust bodies globally. Such scrutiny is not unfounded, given the significant influence Microsoft holds over AI development and deployment through its Azure platform. This dual strategy also implies a need for rigorous internal governance frameworks that can ensure fair competition while fostering innovation within the expansive Microsoft ecosystem [4](https://stratechery.com/2023/microsoft-ai-strategy-openai-relationship/).

                                                                                        Recent regulatory developments indicate a growing push for greater transparency in how AI models are developed, especially as these technologies become deeply integrated into everyday applications. For Microsoft, adhering to these regulations not only involves compliance but also demands a proactive approach to governance that preemptively addresses concerns related to technological ethics and data privacy. As the company expands its research centers and increases its investment in AI talent, building robust governance structures that align with global standards will be critical in maintaining user trust and company credibility [2](https://www.wired.com/story/microsoft-building-own-ai-models-openai-competition/).

                                                                                          Simultaneously, geopolitical considerations cannot be overlooked. With AI capabilities rapidly evolving, international tensions may arise over technological leadership and influence. Microsoft's expansion and investment in AI have global implications, especially as it positions its models for widespread use. Countries may vary in their acceptance and application of such technology, further complicating the governance landscape. Microsoft's ability to navigate these varied international regulatory environments will likely be a determinant in its success on the global stage [1](https://www.theinformation.com/articles/microsoft-develops-ai-models-to-reduce-reliance-on-openai).

                                                                                            In conclusion, as Microsoft progresses with its ambitious AI agenda, the intertwining of regulatory concerns and governance will remain a vital aspect of its strategy. Ensuring compliance with existing laws, anticipating new regulations, and fostering transparency will not only support Microsoft’s competitive edge but also reinforce its commitment to ethical AI deployment. As the technology continues to mature, Microsoft's governance strategies could serve as a blueprint for other companies striving to balance innovation with regulatory obligations.

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