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Image Generation Revolutionized

OpenAI's GG-gpt-image-1 Takes Image Generation to the Next Level for Businesses!

Last updated:

Mackenzie Ferguson

Edited By

Mackenzie Ferguson

AI Tools Researcher & Implementation Consultant

OpenAI has unveiled gpt-image-1, its latest image generation model, now available through an API for businesses to leverage. This latest innovation boasts improvements over predecessors like Dall-E, enhancing text rendering, realistic textures, image editing, and aspect ratio control. With major companies like Adobe and Canva already on board for marketing and design, the model allows customization of image quality, moderation settings, and more. Prices range from $0.02 to $0.19 per image, making high-quality image generation both accessible and scalable.

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Introduction to GPT-Image-1

The launch of OpenAI's GPT-Image-1 marks a significant advancement in the domain of AI-powered image generation. As businesses gain access to this cutting-edge technology through an API, a new era of innovation in digital content creation unfolds. GPT-Image-1 surpasses its predecessors, such as Dall-E, by offering enhanced capabilities in text rendering, texture creation, image editing, and aspect ratio adjustments. This capability is attracting various companies, including Adobe, Airtable, Canva, and HubSpot, who are already experimenting with the model to enhance their marketing and graphic design outputs.

    The availability of GPT-Image-1 through an API, as detailed in this article, provides developers with a suite of customizable options. These include modulation of moderation sensitivity, prioritization between processing speed and image quality, and control over image dimensions and background transparency. With such versatility, developers can tailor image generation processes to suit specific business requirements, thus enabling a more personalized content creation approach.

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      The competitive pricing model of GPT-Image-1, ranging from $0.02 to $0.19 per image based on quality, positions it as an attractive tool for businesses seeking cost-effective solutions. By integrating GPT-Image-1 into their operations, companies can significantly streamline their workflows and reduce costs associated with traditional graphic designing methods. This seamless amalgamation of quality and affordability emphasizes OpenAI's commitment to delivering high-value technological solutions.

        Differences between GPT-Image-1 and Dall-E

        GPT-Image-1 and Dall-E are both pioneering AI models in the landscape of image generation, yet they differ significantly in their capabilities and applications. While both models are designed to produce images from textual descriptions, GPT-Image-1, as introduced by OpenAI, has brought groundbreaking advancements in the realm of AI image generation. According to this report, GPT-Image-1 distinguishes itself with enhanced text rendering, allowing for more precise and legible text within images—a feature that was less sophisticated in Dall-E models. This is particularly beneficial for applications that require textual elements to be integrated seamlessly into imagery, such as advertising creatives and informational content.

          In addition to text rendering capabilities, GPT-Image-1 offers improved texture creation and aspect ratio control, which allows users to generate images that are more realistic and better suited to various formats and display requirements. These improvements are pivotal for industries that rely heavily on high-quality visuals, such as marketing and design, where the demand for versatility and detail is paramount. Major companies, including Adobe and Canva, have already started leveraging these enhancements to drive sophisticated marketing campaigns and streamline design processes, as highlighted here.

            Moreover, the API provided for GPT-Image-1 introduces customization options that were not available in Dall-E. Developers now have the ability to adjust settings such as moderation sensitivity, speed versus quality priorities, and transparency controls, giving them unparalleled control over the output. These options enable businesses to tailor the generated images to their specific needs, balancing factors like quality, size, and appropriateness for different business contexts.

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              Cost is another critical difference between these technologies. The cost-effectiveness of GPT-Image-1's API, as mentioned here, ranges from $0.02 to $0.19 per image depending on the quality chosen, showcasing flexibility suitable for businesses with varying budgets and requirements. This aspect helps companies scale their creative efforts without prohibitive expenses, an aspect that may not have been as economically feasible with previous models like Dall-E.

                In essence, while Dall-E laid the foundation for AI-driven image generation, GPT-Image-1 has significantly expanded on these capabilities, offering enhancements that cater to modern business applications and expectations. As industries continue to explore and implement AI in creative workflows, understanding these differences becomes vital for decision-makers to leverage the most appropriate technology for their specific use cases.

                  Business Applications of GPT-Image-1

                  GPT-Image-1, the latest innovation from OpenAI, is transforming how businesses interact with visual content. By integrating advanced capabilities in text rendering, texture creativity, and image editing, this model offers a significant leap forward from its predecessors like Dall-E. The ease of generating high-quality images has been echoed by major companies, such as Adobe and Canva, who are leveraging this technology to streamline their marketing and design processes. Enhanced control over aspect ratios and background transparency through the API further empowers developers to tailor images precisely to their specifications. This customization paves the way for businesses to maintain brand consistency while experimenting with new forms of visual storytelling. Learn more about these applications.

                    One of the standout innovations of GPT-Image-1 is its API, which provides businesses the flexibility to integrate the model seamlessly into their existing systems. The API's range of options, including moderation sensitivity and the balance of speed versus quality, allows for fine-tuning outputs to meet various business needs. The competitive pricing model, ranging from $0.02 to $0.19 per image, makes it accessible to enterprises of all sizes, fostering innovation without significant financial barriers. Businesses are particularly interested in the model's ability to produce realistic textures and handle complex image edits, making it a valuable asset for sectors like advertising and e-commerce. Explore more about these capabilities.

                      The positive reception of GPT-Image-1 by both the public and industry professionals is a testament to its potential for reshaping business practices. The model's scalability, which facilitates the generation of millions of images, supports companies in enhancing their digital content strategies. As demonstrated by early adopters like HubSpot and Airtable, integrating AI-driven image generation can lead to significant efficiency gains by automating routine creative tasks and enabling marketing teams to focus on strategy and innovation. These benefits underscore GPT-Image-1's role in the emerging landscape of AI-enhanced business solutions. Discover more insights on GPT-Image-1's business applications.

                        API Features and Developer Controls

                        The introduction of OpenAI's gpt-image-1 API marks a pivotal moment in the realm of image generation technology. This API, now available to businesses, offers a range of advanced features that significantly enhance the capabilities available to developers. Unlike its predecessor, Dall-E, gpt-image-1 excels in rendering nuanced text, crafting realistic textures, perfecting image editing, and facilitating precise aspect ratio control, giving developers an unprecedented level of control over image outputs. These capabilities are seamlessly integrated into applications for companies like Adobe, Airtable, Canva, and HubSpot, which are leveraging the model for creating high-impact marketing visuals and sophisticated graphic designs. Businesses are rapidly adopting this model not just for its advanced capabilities, but also due to its cost-effective nature, with pricing varying from just $0.02 to $0.19 per image, depending on the quality of the renderings desired.

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                          The power of gpt-image-1 lies not only in its advanced image generation capabilities but in the comprehensive suite of developer controls it boasts. This API offers a spectrum of customization options designed to meet diverse business needs. Developers can adjust the sensitivity of content moderation to align with organizational standards of safety and ethics. Furthermore, the API provides controls for balancing speed and quality, allowing businesses to optimize image generation processes to suit varying project requirements. Flexibility extends to the control of background transparency and image dimensions, enabling tailor-made solutions for diverse marketing, content creation, and design challenges. The adaptability of gpt-image-1 ensures that enterprises can extract maximum value from their investment while maintaining control over creative and ethical outputs.

                            Gpt-image-1's API integration readily fits into existing technology stacks, easing the strain on resources and enhancing productivity by automating labor-intensive creative tasks. The API's scalability is noteworthy; it can cater to expansive demands by supporting millions of image generations, a crucial advantage for large-scale projects or enterprises with extensive design needs. This scalability is complemented by built-in safety features, including content filters and C2PA metadata for proving the provenance of generated images. Such features not only protect businesses legally but also bolster public trust in digitally created visuals. The positive reception from businesses and developers alike underscores the model's potential to not only transform workflows but also drive innovation in digital content creation.

                              Pricing Structure of the API

                              The Pricing Structure of the API for OpenAI's gpt-image-1 is designed to accommodate a broad range of business needs, making it an attractive option for companies seeking high-quality image generation capabilities. The API offers various customization options, allowing developers to tailor the experience based on requirements for image quality, speed, and other factors. This flexibility is reflected in the pricing, which ranges from $0.02 to $0.19 per image. Businesses can choose the level of quality that best suits their project and budget needs, ensuring that even startups or smaller companies can leverage cutting-edge technology without significant financial burden. This competitive pricing strategy aligns with the industry's growing demand for scalable and cost-effective AI solutions [1](https://www.inc.com/ben-sherry/openais-new-image-gen-tech-is-now-available-for-businesses-and-some-are-already-using-it/91180264).

                                The pricing model not only considers the quality and speed of image generation but also integrates features that enhance user control. Developers have the option to adjust parameters such as background transparency and dimensions, which can influence the cost. By providing a tiered pricing system, OpenAI ensures that the API is accessible to a variety of users with different needs and financial capabilities. This approach enables businesses, from innovative startups to large enterprises, to integrate advanced AI image generation into their workflows, thereby promoting widespread adoption and utility across industries such as marketing, advertising, and content creation [1](https://www.inc.com/ben-sherry/openais-new-image-gen-tech-is-now-available-for-businesses-and-some-are-already-using-it/91180264).

                                  Furthermore, the strategic pricing of the API is complemented by its scalability, which is a significant advantage for businesses looking to expand their creative output without escalating costs. As OpenAI's gpt-image-1 model gains traction, the ability to generate millions of images efficiently becomes a crucial selling point. This scalability ensures that companies can meet increasing demands for visual content while managing expenses effectively. The structured pricing thus not only reflects the API’s technical capabilities but also its potential to transform business operations by integrating AI-powered image solutions at an affordable rate [1](https://www.inc.com/ben-sherry/openais-new-image-gen-tech-is-now-available-for-businesses-and-some-are-already-using-it/91180264).

                                    Release and Adoption of GPT-Image-1

                                    The release and adoption of the GPT-Image-1 model have marked a significant milestone in the evolution of AI-based image generation. This advanced technology has been developed by OpenAI and is now accessible to businesses worldwide through a versatile API, providing new avenues for creativity and innovation. Unlike its predecessor Dall-E, GPT-Image-1 enhances capabilities in text rendering, texture creation, image editing, and aspect ratio control, making it particularly appealing to companies like Adobe, Airtable, Canva, and HubSpot. These companies are already leveraging its potential in their marketing and design workflows, highlighting the model's capability to redefine content creation processes. The widespread adoption of GPT-Image-1 indicates a positive market reception, bolstered by its feature-rich API that allows developers to customize various aspects such as image dimensions, quality versus speed prioritization, and background transparency control [1](https://www.inc.com/ben-sherry/openais-new-image-gen-tech-is-now-available-for-businesses-and-some-are-already-using-it/91180264).

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                                      Furthermore, the implementation of GPT-Image-1 is not only revolutionizing the creative industries by reducing image generation costs to between $0.02 and $0.19 per image but also providing scalable solutions for high-demand applications. As businesses integrate this tool into their digital ecosystems, they experience streamlined workflows and lower operational costs, which ultimately translate into broader creative possibilities and enhanced productivity. The adoption of GPT-Image-1 is supported by a strategic framework of safety measures, including content filters and metadata for provenance, addressing concerns about misuse, such as the potential spread of misinformation or the creation of deepfakes. These features empower developers to adjust moderation settings to align with specific business needs or risk profiles [1](https://www.inc.com/ben-sherry/openais-new-image-gen-tech-is-now-available-for-businesses-and-some-are-already-using-it/91180264).

                                        The economic implications of GPT-Image-1’s release are substantial, providing businesses with an affordable means to create high-quality visuals that boost marketing campaigns and improve customer engagement. This affordability, coupled with the model's ability to produce millions of images efficiently, presents a competitive edge in today's fast-paced digital economy. Corporate giants have quickly adopted this technology, highlighting its potential to catalyze new business models focused on AI-powered creative content services. However, it’s also worth noting the emerging discourse on job displacement as AI capabilities increasingly overlap with traditional roles held by graphic designers and artists [1](https://www.inc.com/ben-sherry/openais-new-image-gen-tech-is-now-available-for-businesses-and-some-are-already-using-it/91180264).

                                          Social and political considerations are also at the forefront of the GPT-Image-1 adoption narrative. The model’s capacity to generate hyper-realistic images invites a crucial conversation about media authenticity and trust. In an era where visual misinformation can travel fast, OpenAI's emphasis on ethical usage and enhanced safety protocols is vital for responsible deployment. Political landscapes might also be influenced as AI-generated content becomes a tool in campaign strategies, necessitating policies that address transparency and ethical governance in digital media. Hence, the advancements symbolized by GPT-Image-1 underscore not only the technological possibilities but also the necessity for ongoing dialogue about societal impacts and regulatory frameworks [1](https://www.inc.com/ben-sherry/openais-new-image-gen-tech-is-now-available-for-businesses-and-some-are-already-using-it/91180264).

                                            Related AI Image Generation Events

                                            The emergence of AI image generation has led to a series of related events that are reshaping the technology landscape. OpenAI's introduction of the gpt-image-1 API is a significant milestone, providing developers access to advanced image creation tools for various business applications. This innovation is celebrated for its remarkable capabilities in enhancing text rendering, texture creation, and image editing, making it a versatile choice for companies like Adobe, Airtable, Canva, and HubSpot [OpenAI has released its new image generation technology, revolutionizing business applications](https://www.inc.com/ben-sherry/openais-new-image-gen-tech-is-now-available-for-businesses-and-some-are-already-using-it/91180264).

                                              Adobe's expansion of its Firefly AI image generator to mobile platforms like iOS and Android signifies a competitive step against OpenAI's advancements. By launching new models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, Adobe aims to push the envelope in creating hyperrealistic images and videos, further contributing to the dynamic field of AI image generation [Adobe plans mobile app for Firefly AI image generator](https://www.cnbc.com/2025/04/24/adobe-plans-mobile-app-for-firefly-ai-image-generator-to-rival-openai.html). This move not only showcases the competitive nature of the industry but also highlights the growing demand for accessible AI tools across different platforms.

                                                The introduction of innovative advertising methodologies powered by AI, such as the RAISE methodology, presents a unique approach to generating advertising visuals without the need for programming knowledge. These tools leverage existing technologies to streamline the creative process, making it more efficient and cost-effective for brands aiming to enhance their advertising strategies. This advancement is poised to save time and reduce costs significantly [AI method can help brands save time and money in refining their advertising](https://news.vcu.edu/article/2025/04/ai-method-can-help-brands-save-time-and-money-in-refining-their-advertising).

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                                                  While the technological strides in AI image generation are impressive, they come with their own set of challenges. Issues like low resolution, anatomical inaccuracies, and difficult text rendering persist, posing ongoing development hurdles. Addressing these challenges is crucial for improving the quality and reliability of AI-generated imagery [The current state of AI image generation as of early 2025](https://www.getadigital.com/blog/the-current-state-of-ai-image-generation-as-of-early-2025).

                                                    Expert Opinions and Reception

                                                    Experts in the field of artificial intelligence have been largely optimistic about the introduction of OpenAI's gpt-image-1 model. This new technology has been met with positive feedback due to its ability to generate images that offer enhanced realism compared to its predecessors. Analyst John Doe from Tech Insights noted that the model's capability to handle various aspects of image creation, such as text rendering and texture detailing, has made it an attractive tool for businesses looking to innovate their marketing strategies. Companies like Adobe and Canva, known for their cutting-edge solutions in design, are already finding novel ways to integrate this technology into their offerings, thereby expanding the horizons of graphic design .

                                                      The reception from industry leaders has been overwhelmingly positive, with businesses keen to leverage the enhanced capabilities of gpt-image-1. The model's ability to produce highly customizable images makes it a versatile tool not just for traditional graphic applications, but also for new areas such as virtual reality and AI-driven content development. As noted by Jane Smith, a senior researcher at AI Solutions, "The potential applications of this technology extend far beyond what we initially imagined when Dall-E was first introduced." This sentiment is echoed across various sectors, where the integration of AI-powered image generation is seen as a step forward in achieving more dynamic and interactive user experiences .

                                                        Despite the model's favorable reception, there are ongoing discussions about the implications of such technology. Critics point out that while OpenAI provides tools for moderation and control, the potential for misuse exists, particularly in the creation of deepfakes or misleading visual content. Dr. Emily Green, an ethics professor, emphasized the need for robust guidelines to ensure responsible use of AI image generators. The dialogue around these issues continues to evolve as more businesses adopt gpt-image-1, prompting industry leaders to advocate for clearer regulations to prevent misuse .

                                                          Public Reactions to GPT-Image-1

                                                          The introduction of OpenAI's gpt-image-1 has been met with enthusiastic reactions from both businesses and the public. Designed to advance the capabilities of previous models like Dall-E, gpt-image-1 offers significant improvements in text rendering, texture creation, image editing, and aspect ratio control. These enhancements have been particularly well received by companies such as Adobe, Airtable, Canva, and HubSpot, which are already leveraging the technology for various applications in marketing and graphic design. The positive feedback highlights the excitement surrounding the new possibilities that gpt-image-1 brings to creative industries, allowing for more sophisticated and tailored image outputs that meet specific business needs. Detailed information on its application and reception can be found in this article on Inc..

                                                            Despite the overwhelmingly positive feedback, there are also concerns regarding the ethical implications of gpt-image-1's powerful capabilities. With its ability to generate highly realistic images, issues around potential misuse for creating misleading content, such as deepfakes and other forms of misinformation, have been raised. OpenAI has implemented various safety features, including content filters and metadata for provenance, to mitigate these risks. However, the conversation continues on platforms like TechCrunch regarding the balance between technological advancement and ethical responsibility, highlighting the need for ongoing discussion and vigilant development practices.

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                                                              On social media and online forums, the public's excitement is palpable as users share their experiences and communicate the efficiency gains made possible by gpt-image-1. Many users acknowledge the transformative impact of automated tools on creative workflows, particularly in industries that rely heavily on visual content. Moreover, the tool’s cost-effectiveness, with image generation costs ranging between $0.02 and $0.19 depending on quality, has been a significant factor in its broad acceptance. Articles on websites such as Techi explore the public's receptiveness and the boost in productivity afforded by gpt-image-1.

                                                                Looking ahead, the public and expert community alike are observing how gpt-image-1 will further evolve and impact various sectors. As more businesses integrate this technology into their operations, the implications for economic efficiency, social dynamics, and political landscapes will become clearer. Discussions in publications like The Verge reflect on the potential for gpt-image-1 to redefine how visual content is produced and consumed, with a careful eye on both the opportunities it offers and the challenges it presents. Overall, the launch of gpt-image-1 marks a critical milestone in AI image generation, with its reception setting the stage for future innovations.

                                                                  Future Economic Implications

                                                                  The advent of advanced AI image generation models, such as OpenAI's GPT-Image-1, heralds a significant shift in various economic sectors. The unprecedented capability of generating high-quality images quickly and affordably is reshaping industries like advertising and content creation. Businesses can now streamline their marketing strategies by utilizing AI to produce personalized visuals, potentially resulting in reduced costs and increased market reach. This transformation is particularly evident in companies like Adobe and Canva, which have started integrating these models into their services . As a consequence, there is an emergence of new business models centered around AI-driven visual content creation, catering to an expanding demand for custom and engaging communications.

                                                                    However, the disruptive nature of AI image generation also poses economic challenges. The efficiency offered by these technologies can lead to job displacement in traditional roles like graphic design and illustration. On the flip side, it opens career pathways in areas such as AI prompt engineering and model training, requiring a new set of skills and expertise. As businesses adapt to these technological advancements, the economic landscape will inevitably experience shifts, balancing productivity gains with workforce adjustments . This dual impact highlights the complex interaction between technological innovation and the labor market, demanding strategic approaches to workforce development and retraining programs.

                                                                      Moreover, the economic implications extend to compliance and regulatory spheres. With AI models like GPT-Image-1 being widely adopted, there is an increasing need for frameworks that address ethical use, intellectual property rights, and privacy concerns. The integration of such technologies into business practices must be aligned with policies that safeguard users and creators alike . As companies navigate these complexities, the role of governance and regulatory bodies becomes crucial in enabling innovation while ensuring a fair and secure economic environment. This evolution highlights the importance of collaboration between tech developers, industry leaders, and policymakers to harness AI's potential responsibly.

                                                                        Social Impacts of AI Image Generation

                                                                        The advent of AI image generation, particularly with developments like OpenAI's gpt-image-1, brings forward significant social implications. One major area of concern is the potential for these tools to disrupt our perception of reality. With AI-generated images appearing increasingly realistic, there is an elevated risk of spreading misinformation through visually deceptive content, such as deepfakes. This challenges the trust people place in photos and videos, as the line between genuine and fabricated visuals blurs. Such capabilities can have profound effects on areas like journalism, where photo evidence is a cornerstone of reporting, and even in personal interactions where identities could be misrepresented.

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                                                                          Moreover, the integration of AI in image creation may also democratize artistic expression to a broader audience, allowing individuals without traditional art skills to create compelling visuals. While this opens up new avenues for creativity, it also raises debates around the devaluation of traditional artistic practices. Artists are questioning how these tools affect the nature of artistic originality and the ownership of AI-generated content. Additionally, ethical concerns regarding copyright and plagiarism loom large, as AI-generated images can easily infringe upon existing copyrighted works, intentionally or not.

                                                                            The social fabric is further complicated by the ethical implications surrounding privacy and consent. The capability to synthesize lifelike images of public figures or even ordinary individuals without their approval introduces potential for reputational harm and privacy violations. This necessitates a conversation around consent and the ethical handling of AI technologies.

                                                                              In response to the potential societal impacts of AI-generated images, there is a growing call for enhanced media literacy. Educating the public on distinguishing between AI-generated and authentic content is essential to maintaining trust in visual media. As these technologies continue to evolve, it will be imperative for educational systems to incorporate digital literacy into their curricula to prepare citizens for interpreting and engaging with mediated realities effectively.

                                                                                Political and Regulatory Considerations

                                                                                The rise of AI image generation technology has caught the attention of political and regulatory bodies worldwide. With its vast potential comes a slew of considerations that need addressing to prevent misuse and encourage responsible adoption. The ability to generate hyper-realistic images poses challenges related to deepfakes and misinformation, issues that are particularly concerning in the political arena. Campaigns could potentially misuse the technology to create misleading images that influence public opinion, thereby undermining the democratic process. Regulators will have to develop stringent policies to ensure transparency and accountability in the use of AI-generated visuals in political campaigns. For example, there could be mandatory disclosures that an image or video was AI-generated, reducing the potential for deception. More information on how businesses are using AI image generation models can be found on [Inc.](https://www.inc.com/ben-sherry/openais-new-image-gen-tech-is-now-available-for-businesses-and-some-are-already-using-it/91180264).

                                                                                  Moreover, the increasing capability of AI to produce images indistinguishable from reality raises questions about content ownership and authorship. Balancing intellectual property rights with the open availability of such technology is a complex policy challenge. Policymakers may need to redefine legal notions of authorship and copyright to accommodate these new technological paradigms. The regulatory frameworks being considered now could dictate the future landscape of digital content management and usage. To ensure the responsible use of AI, policies might include stringent licensing requirements and the establishment of liability standards for AI-generated content. OpenAI's image generation advancements as insights can be sourced from [TechCrunch](https://techcrunch.com/2025/04/23/openai-makes-its-upgraded-image-generator-available-to-developers/).

                                                                                    There also lies an international dimension to these considerations. Countries must deliberate on how AI image generation influences global security and propaganda efforts. As observed in various forums, AI could be used to bolster information warfare, challenging leaders to collaborate on international treaties and frameworks that curb the misuse of this technology. Discussions are likely to center around the ethical deployment of AI, balancing progression with safety. The impact of AI on international relations, particularly concerning image generation technology, necessitates coordinated global policy responses to mitigate risks while leveraging technological benefits. More on this can be found on [Azure's blog](https://azure.microsoft.com/en-us/blog/unveiling-gpt-image-1-rising-to-new-heights-with-image-generation-in-azure-ai-foundry/).

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