Updated Mar 18
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Oct 21, 2026
ChatGPT Ads expands to 26 more countries, reaching 89 markets
OpenAI says more than 100,000 advertisers have used ChatGPT Ads and is extending the product to 26 additional countries. Ads remain limited to Free and Go plans, while the company says conversations are private from advertisers and placements stay separate from answers—claims users should assess through the controls and disclosures they actually see.
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May 3, 2026
ChatGPT Now Tracks Free Users for Ads by Default as OpenAI Monetizes
OpenAI has quietly enabled marketing cookies by default for all free ChatGPT users, sharing cookie IDs and email addresses with advertising partners to promote its products on platforms like Instagram. Chat content is not being shared, but the opt-out approach marks a major shift in how the company monetizes its 90%+ free user base.
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May 2, 2026
OpenAI Shares ChatGPT User Data With Advertisers as EU Expansion Begins
OpenAI updated its U.S. privacy policy to share free users' data with advertisers and enable marketing cookies by default. A conversion tracking pixel with EU consent management signals an imminent European ad rollout. Here's what builders need to know about the data boundary shifts.
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