Nationwide 'Tesla Takedown' Movement Escalates
Protesters Take a Stand at Tesla Dealership in Cherry Hill: Call for Elon Musk's Resignation
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Edited By
Mackenzie Ferguson
AI Tools Researcher & Implementation Consultant
On March 23, 2025, over 600 protesters gathered at a Tesla dealership in Cherry Hill, NJ, as part of the nationwide 'Tesla Takedown' movement. The protest, organized by Cooper River Indivisible, aimed at pressuring Elon Musk's removal from his government role as head of DOGE and called for a boycott of Tesla products. Amid declining Tesla stocks and reports of vandalism, the peaceful demonstration highlights the national discontent with Musk's influence in government.
Introduction to the 'Tesla Takedown' Protest
The 'Tesla Takedown' protest, held on March 23, 2025, in Cherry Hill, New Jersey, marks a pivotal event in the ongoing national discourse surrounding Elon Musk’s dual role as CEO of Tesla and head of the White House’s Department of Government Efficiency (DOGE). Organized by Cooper River Indivisible, this protest was part of a coordinated effort across the United States to not only challenge Musk's significant influence over both government and industry but also to question the ethical implications of his leadership roles .
The Cherry Hill protest saw a gathering of over 600 individuals, united in their call for Elon Musk’s removal from DOGE and a boycott of Tesla products. This reflects broader national sentiments that view Musk's involvement in governmental roles as a potential conflict of interest, especially given his leadership of a major corporation whose products are often at the forefront of government discussions on future technologies .
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Participants of the protest were motivated by concerns over the declining performance of Tesla stocks, which had seen a drastic drop leading up to the event, as well as reports of vandalism against Tesla vehicles elsewhere in the country. These incidents highlight growing public unrest and serve as a backdrop to the peaceful nature of the Cherry Hill demonstration .
Reasons Behind the Protest Against Elon Musk
The protest against Elon Musk, particularly characterized by the "Tesla Takedown" movement, is rooted in several multifaceted issues that resonate with diverse segments of society. Central to the protest is the controversy surrounding Musk's dual role as the CEO of Tesla and the head of the White House's Department of Government Efficiency (DOGE). Protesters argue that this represents a significant conflict of interest, given Musk's influence both as a powerful business leader and a key government official. This duality has sparked concern over the potential for biased decision-making that could benefit Tesla at the expense of public interest [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
Elon Musk's leadership within the DOGE is another core reason for these protests. The Department of Government Efficiency, under Musk's leadership, aims to implement comprehensive budget cuts to the tune of $1 to $2 trillion by 2026. Such drastic reductions could significantly alter government programs and services, raising alarms among those who rely on these for health, education, and social services. The protestors fear that Musk's tech-centric approach may not fully consider the diverse needs of the general populace, leading to cuts that could hurt more than they help [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
Moreover, Tesla's recent economic performance adds fuel to the protesters' fire. The company has witnessed a steep decline in stock value, plummeting nearly 50% from its peak. This financial downturn, coupled with reports of waning sales, can partly be attributed to the negative publicity surrounding Musk's government role and the "Tesla Takedown" movement. By advocating for a boycott of Tesla products, protestors aim to continue pressuring the company financially [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
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Aside from financial and political motivations, there is also a social justice element driving the protest. The allegations of vandalism and threats against Tesla vehicles and owners have drawn a lot of media attention, highlighting the potential for this movement to escalate beyond peaceful protest. The protest remains an emblem of discontent with not just Musk's roles, but also with the perceived inequality and corporatism that his leadership symbolizes in the current socio-political climate [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
The Role and Impact of the Department of Government Efficiency (DOGE)
The Department of Government Efficiency (DOGE), an ambitious initiative under the leadership of Elon Musk, aims to revolutionize federal expenditure by implementing cost-cutting measures. At its core, DOGE's mission is to identify and eliminate inefficiencies within governmental operations, with a goal of saving between $1 trillion and $2 trillion annually by 2026. However, this mission has not been without controversy, as demonstrated by the nationwide 'Tesla Takedown' movement. Critics argue that the department's drastic budget cuts could undermine essential public services and are troubled by what they perceive as a conflict of interest, given Musk's dual role as both an influential government figure and the head of Tesla. The tension surrounding DOGE highlights a broader debate about the balance between fiscal responsibility and social welfare.
Current Performance and Challenges Faced by Tesla's Stock
Tesla's stock has faced significant challenges in recent times, largely fueled by the multifaceted pressures of social, political, and economic environments surrounding the company. One of the most talked-about issues is the nationwide protest movement termed "Tesla Takedown," which has become a pivotal element in shaping public sentiment and impacting Tesla's market performance. Organized by groups such as Cooper River Indivisible, these protests have sought to pressure Elon Musk's removal from his dual roles as the head of the Department of Government Efficiency (DOGE) and as Tesla's CEO. The movement calls for consumers to boycott Tesla products, a strategy aimed directly at affecting Tesla's financial performance as an expression of dissent against Musk's political positions and influence [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
The impact of these protests can be clearly seen in the substantial drop in Tesla's stock price, which recently closed at $248.71, marking a nearly 50% decline from its peak levels in December 2024. This downturn is exacerbated by declining sales and forecasts predicting the company's worst quarterly deliveries in three years [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html). The market's reaction reflects a broader concern over Tesla's future capabilities in maintaining its growth trajectory amidst shifting consumer priorities and possible economic constraints.
Adding to Tesla's challenges are reports of vandalism and arson targeting its vehicles across the country. While the protest in Cherry Hill remained peaceful, these acts of violence introduce another layer of complexity and uncertainty, as they raise questions about public safety and security for Tesla vehicle owners, further complicating the market's perception of the brand [3](https://www.nbcnews.com/news/us-news/protesters-gather-tesla-showrooms-dealerships-denounce-elon-musk-doge-rcna197595). The notion of security and reliability is crucial for consumers, and the perception of risk continues to be a significant hurdle for Tesla as vandalism potentially impacts brand loyalty and customer confidence.
Despite these challenges, it's important to note that Tesla's struggles are not occurring in isolation. The broader market dynamics, including shifts in the electric vehicle sector and turbulence in the global economy, compound the difficulties faced by Tesla. Analysts contend that these protests and resulting media coverage are among several factors contributing to the volatility of Tesla's stock, with other elements such as production issues and broader market trends also playing critical roles. Investors and market watchers are keenly observing how Tesla navigates these challenges to regain footing in an increasingly competitive industry.
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In conclusion, Tesla's current performance and the accompanying challenges highlight the intricate interplay between public perception, political activism, and market dynamics. As the "Tesla Takedown" movement continues to garner attention and support, its impact on Tesla's stock and reputation serves as a stark reminder of the powerful influence that social movements and political discourse can have on corporate performance in today's interconnected world. It remains to be seen how Tesla and Elon Musk will respond to these pressures and what long-term strategies they will adopt to mitigate the challenges and stabilize the company's market position.
Incidents of Vandalism and Security Concerns
The wave of protests against Elon Musk and the Tesla brand, epitomized by the recent demonstration in Cherry Hill, New Jersey, highlights growing concerns over incidents of vandalism and security threats associated with this movement. While the Cherry Hill protest itself was peaceful, the larger 'Tesla Takedown' movement raises alarm due to multiple reports of vandalism against Tesla vehicles nationwide, as highlighted in a detailed article on the protest [here](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html). These acts of vandalism have reportedly included damage to vehicle exteriors, slashed tires, and broken windows, further fueling the tension between protesters and Tesla supporters.
Security concerns have escalated with the FBI's involvement, as they investigate the vandalism and potential threats associated with the protests. The FBI has emphasized that these acts are likely perpetrated by lone offenders rather than organized groups, yet the impact on public safety cannot be understated [source](https://www.nbcnews.com/news/us-news/protesters-gather-tesla-showrooms-dealerships-denounce-elon-musk-doge-rcna197595). The agency urges Tesla volunteers and customers to remain vigilant, especially given the high-profile nature of Tesla and the emotive reactions surrounding the controversy.
Tesla owners have expressed their anxiety over the safety of their vehicles and themselves, with some reporting harassment and threats. This has prompted a need for increased security measures both at Tesla dealerships and among individual owners. With Tesla's image already under strain due to plummeting stock prices and negative publicity, exacerbated by events such as these, the company faces an uphill battle in restoring consumer confidence and ensuring the safety of its stakeholders.
The broader implications of these incidents touch on the complex interplay between protest, security, and corporate responsibility. While the 'Tesla Takedown' advocates for a non-violent approach, as emphasized by the organizers [source](https://actionnetwork.org/event_campaigns/teslatakedown), the association with vandalism raises questions about the movement's control over its supporters and the unpredictability of public demonstrations. These circumstances remind us of the delicate balance between asserting a political stance and upholding public safety and order.
The Organizers Behind the Movement: Cooper River Indivisible
Cooper River Indivisible has emerged as a key player in a series of high-profile protests, a non-profit organization that has leveraged grassroots activism to challenge powerful figures and policies. At the heart of the recent protests against Tesla, Cooper River Indivisible stands as a coalition of community activists dedicated to social justice and political accountability. Formed in response to the perceived overreach of certain political figures, the group quickly galvanized support around the 'Tesla Takedown,' a movement that has captured national attention.
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Headquartered in New Jersey, Cooper River Indivisible has focused its efforts on mobilizing citizens through digital platforms and local community events. This strategic approach has allowed them to unify diverse groups under common causes, where they champion transparency and hold corporations accountable for their actions. The 'Tesla Takedown' is just one of their campaigns which echoes their broader mission to influence both public policy and corporate governance.
The organization operates through a network of volunteers and leaders who coordinate various activities, from peaceful protests to educational workshops. By addressing social and political issues, they aim to empower individuals to take action in their communities. According to reports, their ability to draw over 600 protesters to the Tesla dealership in Cherry Hill, NJ, illustrates their influence and the public resonance of their message .
Cooper River Indivisible's role in organizing the Tesla protests has shone a spotlight on the group's capacity to effect change. Despite the challenges, their commitment to non-violent demonstration and constructive dialogue remains unwavering. Their work has helped amplify voices within communities that feel marginalized, and their continuous advocacy is a testament to the power of collective action in driving societal change.
A pivotal aspect of Cooper River Indivisible's strategy is its emphasis on local engagement and national reach. By combining these efforts, the organization has successfully transformed local grievances into part of the national discourse, particularly concerning issues such as corporate ethics and government transparency. Its recent activities and strategic alliances highlight a growing trend of community-driven initiatives aimed at reshaping policy and public opinion across the U.S.
Overview of the Nationwide 'Tesla Takedown' Movement
The nationwide "Tesla Takedown" movement is an emergent wave of protests that encapsulates dissatisfaction with Elon Musk's role in government as well as his business practices at Tesla. At the heart of the movement is the contention that Musk's dual positions as CEO of Tesla and head of the White House's Department of Government Efficiency (DOGE) present an uncomfortable blend of corporate and political power [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html). The protestors' primary demand is for Musk to be removed from his government role, citing potential conflicts of interest and overarching influence in public policy. The implications of such a unified stand are profound, highlighting a citizen-driven pushback against perceived corporate-government collusion.
The movement's genesis aligns with a notable decrease in Tesla's market strength, as evidenced by its stock plummeting nearly fifty percent from its peak value [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html). This financial downturn comes amidst reports of subpar sales and predictions of underwhelming quarterly deliveries, further fueling public perception of Tesla's faltering hold within the electric vehicle market [3](https://www.nbcnews.com/news/us-news/protesters-gather-tesla-showrooms-dealerships-denounce-elon-musk-doge-rcna197595). Protesters are leveraging this moment to intensify calls for a boycott, thereby seeking to apply pressure on Tesla's bottom line and investor confidence.
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Spread across various geographic locations, the "Tesla Takedown" protests are marked by their organization and scale. Demonstrations have been scheduled in major cities, targeting Tesla dealerships and showrooms where activists encourage the public to forego Tesla products [5](https://actionnetwork.org/event_campaigns/teslatakedown). Despite occasional reports of vandalism and violence against Tesla vehicles nationwide, these protests have largely maintained a peaceful stance, with firm disavowals of violence by organizing bodies [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
Beyond economic implications, this movement signals a broader societal shift towards activism against prominent figures perceived to overreach in influence. Elon Musk's activities through DOGE, aimed at massive federal budget reductions, have ignited fears of detrimental impacts on social programs and public welfare [4](https://michaeldeibert.substack.com/p/we-want-elon-musk-out-of-the-government). The "Tesla Takedown" is more than a protest against Musk; it is emblematic of wider concerns about corporate influence over government policies and the role of billionaire executives in shaping public policy.
Ultimately, the "Tesla Takedown" stands as a testament to the power of collective grassroots movements in challenging the status quo. It underscores the potency of organized civil actions in influencing discourse on corporate governance and reinforcing accountability at the intersection of business and politics. The movement, while focused on a singular objective, resonates with broader themes of social justice and democratic participation, potentially setting a precedent for future activism.
Economic Implications of the Tesla Boycott
The Tesla boycott, initiated as part of the broader "Tesla Takedown" movement, could have significant economic implications for the company and the electric vehicle (EV) market as a whole. This movement, aimed at dethroning Elon Musk from his government position while calling for a boycott of Tesla products, has already contributed to a considerable decline in Tesla's stock prices. A nearly 50% drop in stock value from its peak highlights a direct economic impact, showcasing the financial uncertainty Tesla faces. If the movement maintains its momentum, the prolonged boycott could further erode Tesla's market position, necessitating potential job losses or corporate restructuring. These developments present a substantial risk not only to Tesla but also to investors and employees who rely on its financial health [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
Moreover, Tesla's downfall could potentially reverberate throughout the broader EV market. Given Tesla's dominant position and influence in the EV industry, its struggles could slow down innovation and investment across the sector. As Tesla grapples with declining sales and public image issues, competing automakers may face hesitancy from investors wary of the market's volatility. This dimmed investor confidence could hinder the growth trajectory of emerging EV technologies, posing a challenge to the global shift towards greener transportation solutions [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
Elon Musk's personal wealth, heavily tied to Tesla's stock performance, also faces potential setbacks. A sustained downturn in Tesla's stock value could significantly diminish his financial standing, affecting Musk’s future investments or business ventures. Such financial constraints might also limit his political activities, considering his vested interests in various high-profile enterprises. The ripple effect of Musk's financial instability could impact not only Tesla's strategic direction but also the broader entrepreneurial landscape he navigates [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
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Public and Expert Opinions on the Protests
Public and expert opinions on the recent 'Tesla Takedown' protests in Cherry Hill, NJ, reflect a spectrum of viewpoints that highlight the complexities and ramifications of this significant event. Public sentiment largely mirrors national concerns about Elon Musk's dual role as the CEO of Tesla and head of the Department of Government Efficiency (DOGE). Many see this as a conflict of interest, prompting calls for his removal from the government position, as seen in the organized protest by Cooper River Indivisible. The protest not only aimed at Musk's ouster but also advocated a boycott of Tesla products, highlighting public frustration over perceived imbalances in power and influence [link].
While some experts emphasize the political undertones driving these protests, focusing on Musk's extensive influence and the potential conflicts arising from his roles, others point to economic factors. Analysts have noted the dramatic drop in Tesla's stock price, nearly 50% from its peak, attributing it partly to the protests and the negative attention surrounding Musk's government role. These financial impacts are compounded by reports of declining sales and predictions of the company's worst quarterly performance in three years [link].
The protests have attracted a diverse array of public reactions. Supporters staunchly oppose Musk's government involvement and call attention to the broader implications of his policy directions. In contrast, some Tesla owners defend their purchases and Musk's initiatives, recognizing potential benefits from his innovative leadership and budgetary policies. The divisiveness of these issues is also reflected in media portrayals, which have varied widely [link].
Experts warn that the 'Tesla Takedown' movement could have lasting consequences on both Tesla and the broader electric vehicle market. A significant downturn in Tesla’s performance could slow innovation and investment across the sector. Furthermore, the protests might catalyze increased scrutiny of corporate-government relations and influence future regulatory measures aimed at reducing economic disparities in the political sphere [link]. The evolving situation underscores the urgent need for balance between corporate influence and public accountability.
Political and Social Consequences of the Protests
The political consequences of the Tesla Takedown protests are profound, as they ignite a national debate surrounding Elon Musk's role in the government and his influence over public policy. As public pressure mounts against Musk's leadership of the Department of Government Efficiency (DOGE), there is increasing scrutiny over the ethical implications of his dual role as a government official and CEO of Tesla. The protests reflect a growing public dissatisfaction with perceived conflicts of interest within the government, as Musk's budget-cutting goals could impact social programs, provoking widespread concern [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
Socially, the protests have highlighted a deep-seated sense of discontent with corporate power and the sway billionaires hold over society. With motivated citizen participation, the movement underscores societal demands for accountability among high-profile individuals like Musk. This activism is a testament to the shifting dynamics where individuals are more willing to confront corporate giants and challenge political decisions that may have long-lasting impacts on social welfare [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
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This movement's social ramifications extend beyond Tesla and Musk, as it sparks conversations on social platforms and acts as a catalyst for broader societal introspection about privilege and power dynamics. The protests' peaceful nature in Cherry Hill juxtaposes with vandalism reports, indicating tensions within society that could erupt if grievances are not addressed. These events could set a precedent for how future protests are organized and perceived, potentially leading to more widespread civic engagement in political discourse [3](https://www.nbcnews.com/news/us-news/protesters-gather-tesla-showrooms-dealerships-denounce-elon-musk-doge-rcna197595).
Politically, the protests might lead to a reevaluation of Musk's governmental role, stirring debates about the transparency and accountability of public officials. The movement’s implications for the government are significant as they reveal public willingness to demand change and challenge both corporate influence and governmental decisions perceived to be against public interest. DIPLOMATIC discussions may ensue about governance ethics and the appropriate scope of business leaders' involvement in government affairs [4](https://michaeldeibert.substack.com/p/we-want-elon-musk-out-of-the-government).
In the broader context, these protests signify potential shifts in policy as oppositional forces gain momentum. The outcry underscores the necessity for government actions to be closely aligned with public welfare, and these demonstrations could prompt lawmakers to reconsider how they engage with corporate entities in political realms [1](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html). The dynamics between government efficiency and social welfare are being hotly debated as protesters call for a balance that reflects public interest more than corporate power.
Future Implications for Tesla and the Electric Vehicle Market
The recent "Tesla Takedown" movement underscores a pivotal moment for both Tesla and the broader electric vehicle (EV) market. As a leader in the EV industry, Tesla's challenges may reverberate throughout the sector. A drastic drop in Tesla's stock price, like the nearly 50% decline seen recently, could signal trouble not only for Tesla but also potentially slow the momentum of the entire EV market. This is significant considering Tesla's pioneering role in the rapid development and popularization of electric vehicles [news](https://www.nj.com/camden/2025/03/tesla-takedown-protest-lines-south-jersey-highway.html).
On the financial front, Tesla's ability to stabilize its stock value and address declining sales will be critical. Investors might grow wary if the "Tesla Takedown" continues to gain traction, potentially leading to further stock market volatility. Should this public dissent persist, it might not only hurt Tesla’s valuation and Musk's personal fortune but also create ripple effects impacting job security and future innovations in the EV space.
Socially, the "Tesla Takedown" has highlighted broader concerns over corporate governance and political influence. The protests reflect a shift in consumer behavior, where public opinion can heavily influence brand perception and consumer loyalty. This phenomenon might inspire similar campaigns targeting other major corporations or influential figures if successful, showcasing a growing trend in socially-driven corporate accountability.
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Politically, the future of Elon Musk's position in the Department of Government Efficiency (DOGE) appears uncertain. The protests questioning his dual role suggest a possible clash of interests that could prompt regulatory scrutiny or policy changes. Additionally, this has the potential to stir debates on government's role in fostering innovation versus ensuring ethical governance.
Ultimately, the repercussions of these events might redefine industry norms and influence public and governmental attitudes toward corporate responsibilities and environmental commitments. The outcome of the "Tesla Takedown" could thus shape not only the future trajectory of Tesla but also serve as a barometer for the EV industry's evolution and societal priorities going forward.
Conclusion: The Uncertain Future of 'Tesla Takedown'
The future of the "Tesla Takedown" movement remains clouded in uncertainty, adding to the complexity of a situation that intertwines economic pressures with social activism and political implications. These protests, which began with the Cherry Hill demonstration, reflect a broader discontentment with Elon Musk's dual role as both Tesla CEO and head of the Department of Government Efficiency (DOGE). The insistence on boycotting Tesla products stands as a pivotal strategy in exerting pressure on Musk's governance and the operations of his company, yet it remains unclear how long the momentum will persist and what tangible outcomes it may yield. As the movement resists the established norms of corporate influence, its trajectory might set precedents in challenging the entanglement of business and politics. For further insights into these developments, readers can explore the detailed coverage provided by NJ.com .
Tesla's response to these protests, and the subsequent fluctuations in its market performance, could define the company's future as much as its pioneering innovations have in the past. The significant drop in stock value amidst a volatile market environment underscores not just investor skepticism but also public sentiment's power to sway corporate fortunes. If the "Tesla Takedown" maintains its influence, it might provoke a reckoning within Tesla's boardroom regarding its public relations strategies and corporate governance. Furthermore, the broader question remains on how the electric vehicle market will adapt if the company perceived as its leader faces intensified public and political scrutiny. Details on the protest's timeline and impact are documented in an article by NBC News .
The political ramifications of the "Tesla Takedown" extend beyond the immediate financial stakes. The protests underline a significant public unease about Musk's significant role within DOGE and highlight tensions between administrative efficiency and social equity. Should the protest's demands lead to serious discussions or reconsiderations regarding Musk's government position, it could embolden similar movements seeking to counteract corporate-political entanglements. As analysts continue to parse this situation, the evolving dialogue underscores the enduring impact of public participation in shaping policy and governance, as reported by Michael Deibert on Substack .
Although the full consequences of the "Tesla Takedown" are yet to unfold, what's clear is how the protest movement illuminates the broader cultural and political landscape. It captures a moment where public activism demonstrates significant potency in influencing both corporate operations and governmental policies. The outcomes, be they shifts in Tesla's corporate strategies or alterations in Musk's political standing, will likely reverberate through economic, social, and political domains. Observers must watch closely to see how this situation resolves and what it might signal for future intersections of commerce and civic engagement, as detailed in ongoing reports by The Verge .
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