Introducing Flex+ by Proximus
Proximus Unveils Flex+: Belgium's Fastest Internet Speeds Now Available with Flexible Options
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Edited By
Mackenzie Ferguson
AI Tools Researcher & Implementation Consultant
Proximus launches Flex+, a groundbreaking portfolio offering the fastest internet in Belgium through fiber and 5G. Customers can customize their plan with a mix of internet speed, mobile subscriptions, TV, fixed lines, and Wi-Fi Boosters. Plus, a complimentary one-year subscription to the AI search engine Perplexity Pro!
Introduction to Flex+ by Proximus
Proximus has unveiled Flex+, an innovative range of convergent packs designed for residential customers eager to experience high-speed internet through cutting-edge fiber optics and 5G technology. This launch signifies a new era for internet connectivity in Belgium, positioning Proximus at the forefront of the telecommunications market with the fastest internet speeds available, ranging from 500 Mbps to an impressive 10 Gbps. By harnessing the power of both fiber and 5G, Proximus ensures that customers can enjoy ultra-fast and reliable internet connections, regardless of their specific usage needs.
Flex+ offers a customizable approach to internet packages, allowing customers to tailor their services according to personal preferences. Users can select varying internet speeds, mobile subscriptions, TV packages, fixed lines, and Wi-Fi Boosters, making it a versatile option for diverse household requirements. In addition to the flexibility in service selection, Proximus is enhancing customer experience by providing a complimentary one-year subscription to Perplexity Pro, an AI-driven search engine renowned for delivering precise and quick information finds. This strategic addition not only enriches the customer experience but also highlights Proximus's commitment to leveraging technological advancements for enhanced service delivery.
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As part of its commitment to innovation, Proximus has structured Flex+ to address various customer demands while maintaining a competitive edge. The offering comes with introductory pricing to attract new users and encourage existing customers to switch. For instance, the Mega Fiber plan of 500 Mbps paired with a 20GB mobile subscription is competitively priced at €64.99/month for the initial six months, showcasing Proximus's approach to accessible high-speed internet solutions. Whether for new customers or those considering an upgrade, Flex+ presents an appealing blend of performance and value.
Proximus's introduction of Flex+ is a decisive step towards reshaping the broadband landscape in Belgium. By seamlessly integrating fiber and 5G infrastructure, Proximus is not only providing faster internet speeds but also setting a benchmark for other telecom providers in the region. With a promise to extend 5G coverage nationwide by 2026, Proximus is poised to lead the charge in digital transformation, enhancing connectivity and customer satisfaction across the nation. Exploring these services through the official [Proximus News](https://www.proximus.com/news/2025/202503-new-pack-flex.html) website provides further insights into this innovative offering.
Unpacking the Benefits of Flex+
The launch of Flex+ by Proximus marks a significant advancement in the realm of internet service offerings in Belgium. At the forefront of these benefits is the provision of the fastest internet speeds available in the country, facilitated through cutting-edge fiber technology and the implementation of 5G networks. This initiative positions Proximus as a leader in connectivity, offering speeds ranging from 500 Mbps to an impressive 10 Gbps, which are designed to cater to varying consumer needs. Moreover, Flex+ stands out due to its personalized customer approach, enabling users to tailor their packages with a mix of services including internet, mobile, TV, fixed lines, and even Wi-Fi Boosters. This flexibility ensures that customers not only receive high-speed internet but also the ability to choose the services that best fit their lifestyle and requirements .
One remarkable feature of Flex+ is the inclusion of a complimentary one-year subscription to Perplexity Pro, an AI-powered search engine, for all customers. This incentive serves both as a substantial value addition and a strategic move for customer acquisition and retention. The AI-driven capabilities of Perplexity Pro enable users to access a wealth of information rapidly and accurately, thereby enhancing the overall user experience. Not only does this demonstrate Proximus's commitment to integrating advanced technologies into their service offerings, but it also sets a precedent for other telecommunications companies to consider similar AI integrations .
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The flexibility and breadth of options available with Flex+ are particularly noteworthy. Customers can choose from a range of bundled services, which not only include fast internet and mobile options but also Pickx TV and various boosters for enhanced connectivity. This level of customization is likely to appeal to a wide range of customers, from tech-savvy individuals who desire maximum internet speeds and advanced digital tools, to families who may need a mix of entertainment and connectivity solutions. As a result, Flex+ not only enhances user satisfaction through its versatile offerings but also solidifies Proximus's reputation as a forward-thinking provider .
Flex+ Internet Speed Options
The Flex+ Internet Speed Options by Proximus set a new benchmark for home internet services in Belgium, combining cutting-edge fiber and 5G technology to deliver unparalleled speeds. Customers can choose from various speed tiers, starting at 500 Mbps, moving through 2 Gbps, and reaching an impressive 10 Gbps. This range ensures that whether you're a casual user, a streamer, or someone who needs ultra-high-speed for work, there's an option suited to your needs here.
Flex+ doesn't just stop at speed; it offers comprehensive flexibility in packaging, allowing customers to tailor their internet service with their preferred mobile, TV, and even Wi-Fi enhancements. With the integration of both fiber and 5G, even those in areas not fully covered by fiber can benefit from substantial speeds with the Flex+ Go plan, which delivers up to 100 Mbps here.
The personalization aspect of Flex+ extends beyond just internet speed. Customers can add services such as Pickx TV for entertainment and Perplexity Pro for advanced search capabilities, making Flex+ a comprehensive digital package. This all-inclusive approach means Proximus isn't just offering internet, but an integrated digital lifestyle package tailored to individual customer needs here.
Proximus has crafted Flex+ with a strategic balance of service tiers and pricing to meet diverse consumer needs, reflecting its understanding of a dynamic market. Introductory offers make it an attractive option for new users looking to experience the high-speed internet without immediate cost pressure. As such, Flex+ not only promises the fastest speeds but also offers economic flexibility through varied pricing models and service packages here.
Personalization and Customization with Flex+
With the introduction of Flex+, Proximus brings a paradigm shift in how customers can tailor their telecom services. Offering a high degree of personalization, Flex+ enables users to select specific internet speeds, mobile subscriptions, TV options, fixed lines, and Wi-Fi boosters, thereby addressing individual preferences and requirements. This flexibility is complemented by the choice of internet speeds ranging from 500 Mbps to a staggering 10 Gbps, providing an unprecedented opportunity for customers to enjoy Belgium's fastest fiber and 5G internet [source].
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One of the standout features of Flex+ is its adaptability to suit different customer needs, thereby fostering a more personalized user experience. Whether a household's priority is high-speed internet for streaming and gaming or reliable mobile coverage, Flex+ offers customizable options that can be adjusted to align with lifestyle changes and technological advancements. This adaptability not only enhances user satisfaction but also positions Proximus as a leader in customer-centric telecom innovation [source].
Furthermore, Flex+ provides significant value addition through its integration with Perplexity Pro, an AI-powered search engine. This inclusion, available for free to all residential customers and small businesses for one year, reflects Proximus’s commitment to delivering cutting-edge technology that enhances everyday digital interactions. By offering Perplexity Pro, Proximus not only enriches its service portfolio but also adds a layer of sophistication to its customer offering, underscoring the value of innovation in modern telecommunications [source].
As Flex+ becomes the centerpiece of Proximus's residential offerings, its influence could extend beyond individual users, potentially prompting competitors in the Belgian telecom market to rethink their strategies. By setting new benchmarks for flexibility and speed, Proximus is not only meeting current consumer demands but also shaping the future landscape of telecom services in Belgium. This initiative could spark broader industry trends towards more personalized and technologically advanced service offerings, leading to a competitive yet consumer-friendly market environment [source].
Pricing Structure of Flex+ Packages
The customization options of Flex+ are further enriched with the opportunity to add additional mobile lines at a reduced cost of €10 per month for a limited time. Wi-Fi Boosters, crucial for maintaining optimal connectivity throughout the home, are offered at a discounted rate of €3 per month, making Flex+ not just an internet package, but a comprehensive home connectivity solution . Proximus’s pricing structure, with its flexible and tiered approach, is not only about providing service but also ensuring competitive edge through strategic pricing and service bundles.
Importantly, the inclusion of a one-year subscription to Perplexity Pro, an AI-powered search engine, as part of the Flex+ package, adds significant value to the overall offering. This integration is perceived as a smart move to drive customer acquisition and retention. Financial analysts have noted the potential impact of such strategic pricing and added value on Proximus's ARPU and overall profitability . The clever use of introductory pricing paired with tangible additional benefits encourages customers to transition to these new packages, potentially laying the groundwork for long-term customer relationships.
Introduction to Perplexity Pro: AI-Powered Search
Perplexity Pro is more than just an addition to a telecom package; it's a transformative AI-powered search engine poised to revolutionize the way users access information. Included as a complimentary one-year subscription in Proximus's Flex+ packs, this AI search engine offers a conversational interface that delivers precise, up-to-date information complete with source citations. The integration of Perplexity Pro signifies a step forward in blending cutting-edge technology with everyday digital tools, ensuring users benefit from the latest advancements in information retrieval systems. This seamless integration into the Flex+ service highlights Proximus's commitment to enhancing user experience by including innovative technologies that set new standards for both convenience and reliability, making it a compelling choice for customers.
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The launch of Perplexity Pro within the Flex+ offer is not only a nod to the future of AI in everyday applications but also a strategic move by Proximus to bolster its competitive edge in the telecom sector. By offering this AI search engine as a part of their new Flex+ package, Proximus is likely to explore new customer acquisition and retention avenues, as Perplexity Pro transforms the traditional search experience into a more intuitive and efficient process. This inclusion positions Proximus as a frontrunner in integrating AI seamlessly into consumer services, aligning with a broader trend where telecom companies are increasingly turning to AI-powered solutions to add value and differentiate their offerings in a saturated market.
Competitive Landscape and Flex+
Proximus's launch of Flex+ marks a significant shift in Belgium's telecommunications landscape, setting a new benchmark for high-speed internet and personalized service offerings. Flex+ stands out by delivering the fastest internet speeds in Belgium, leveraging cutting-edge fiber optics and 5G technology. The packs cater to diverse customer needs with a range of speed options from 500 Mbps to a staggering 10 Gbps. By integrating services such as mobile subscriptions, TV, and Wi-Fi Boosters, Flex+ emphasizes personalization, allowing users to tailor their packages to best fit their lifestyle and needs. Additionally, customers benefit from a free one-year subscription to Perplexity Pro, an AI-powered search engine, enhancing their digital experience. This move by Proximus not only sets it apart from competitors in terms of technology and flexibility but also reinforces its commitment to user-centric services.
In response to the Flex+ introduction, the competitive dynamics within the Belgian telecom market have shifted significantly. Competitors like Orange and Telenet/BASE have been compelled to reassess their offerings, adjusting pricing structures and increasing data allocations on certain plans to stay relevant. The inclusion of Perplexity Pro by Proximus is a strategic move that sets a new standard, potentially pushing other telecom companies to explore AI integration in their services. As the first-year free subscription to this advanced search engine adds considerable value to the Flex+ packs, it is likely that competitors will seek to introduce similar perks to maintain market share.
The technological advancements highlighted by Flex+ reflect a broader trend within Belgium's telecommunications sector, where 5G and fiber networks are expanding despite challenges. While Brussels grapples with delays in 5G deployment, Proximus's commitment to achieving nationwide 5G coverage by 2025-2026 underscores a forward-thinking strategy to enhance connectivity on a national scale. The company's focus on robust fiber infrastructure aligns with this goal, emphasizing Proximus's role as a leader in driving technological progress in Belgium, as outlined in their recent announcements.
5G and Fiber Infrastructure Developments in Belgium
Belgium is witnessing significant developments in 5G and fiber infrastructures, with Proximus leading the charge through its Flex+ offerings. The company is focused on expanding its high-speed fiber optic network, which is integral to providing seamless internet connectivity across the nation. Proximus's commitment to delivering ultra-fast internet speeds of up to 10 Gbps ensures that Belgium is well-positioned to embrace the digital future. Through strategic investments in both 5G and fiber, the company is not only enhancing its services but also contributing to Belgium's digital infrastructure goals .
In Belgium, Proximus's push towards advanced fiber infrastructures is complemented by its efforts to achieve nationwide 5G coverage. While the capital city Brussels grapples with specific rollout challenges, Proximus's plan to provide blanket 5G coverage by 2025-2026 is ambitious yet promising . Their efforts are crucial for bridging connectivity gaps and enhancing the overall digital landscape of Belgium. The synergy between fiber and 5G technologies is pivotal for the seamless integration of high-speed networks, which are essential for modern demands.
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Proximus's advancements in fiber and 5G technologies are reshaping Belgium's digital economy. The introduction of Flex+ packs not only showcases Proximus's leadership but also sets a competitive benchmark for other providers. As the fastest internet speeds become more accessible, the interaction between fiber-to-the-home (FTTH) solutions and 5G's mobility offers Belgians unprecedented connectivity experiences. Such innovations are indispensable in breaking down barriers to digital access and ensuring technological equity in the region .
The progress in 5G and fiber networks reflects a transformative era in Belgium's communications infrastructure, with Proximus at the forefront. As these technologies evolve, they have the potential to mitigate existing connectivity shortcomings while addressing future requirements of digital ecosystems. By fostering a robust infrastructure, Proximus not only elevates its service portfolio with Flex+ but also contributes to the broader vision of a digitally unified Belgium. These efforts are part of a larger agenda to modernize telecommunications and enhance digital inclusivity .
Expert Insights on Proximus's Strategic Move
Proximus's introduction of Flex+ marks a significant advancement in their strategic roadmap, aimed at enhancing customer experience and staying competitive in the dynamic Belgian telecom market. This move not only strengthens their presence but also sets a benchmark in providing high-speed internet coupled with unparalleled flexibility. With the integration of both fiber and 5G technologies, Proximus ensures that its customers have access to the fastest internet speeds available. Flex+ allows for a tailored experience, acknowledging the diverse needs of modern consumers, thereby reflecting an understanding of market demands and user preferences .
Telecom experts see Flex+ as a compelling offering that aligns with the evolving demand for high-speed and customizable internet services. By introducing various speed tiers ranging from 500 Mbps to 10 Gbps, Proximus not only caters to different consumer segments but also strengthens its competitive position against other Belgian telecom providers. The ability to personalize services is a strategic move that anticipates consumer demand for individualized offerings, enhancing customer satisfaction and boosting loyalty .
The launch of Flex+ has been strategically augmented by a one-year free subscription to Perplexity Pro, an AI-powered search engine, which adds a unique value proposition to the offering. This incorporation of AI reflects Proximus's commitment to innovation and staying ahead in a technology-driven world. This distinctive feature could potentially drive customer acquisition and retention, making it a clever marketing strategy that integrates cutting-edge technology with customer service .
Beyond technological advancements, Proximus's pricing strategy for Flex+ demonstrates a calculated approach to attract new customers while maintaining profitability. Financial analysts note that the introductory pricing tiers, combined with diverse service options, are designed to maximize value for new and existing customers while also potentially increasing Proximus's ARPU in the long run. This pricing flexibility may provide a competitive edge and could spark reactions from rival firms, thus intensifying the Belgian telecom landscape .
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As Proximus navigates these strategic waters, public reactions remain critical. While many customers appreciate the enhanced speed and personalization offered by Flex+, there are concerns related to service transitions and support which could impact overall satisfaction. Complaints regarding the transition process and customer service need to be addressed proactively to maintain a positive public image and ensure long-term success. Meeting these challenges head-on will be vital for Proximus in shaping future consumer perceptions and sustaining trust in their brand .
Customer Reactions to Flex+ Launch
The launch of Proximus's Flex+ has sparked a wide array of customer reactions. A significant portion of residential users have applauded the introduction of Flex+ for its unprecedented internet speeds and the option to personalize service packages. Many have particularly appreciated the flexibility in customizing their packs to align with their individual needs, choosing various combinations of internet speed, mobile subscriptions, and additional services like TV and Wi-Fi Boosters. The faster internet speeds, which can reach up to an impressive 10 Gbps, have been especially well-received. Moreover, the inclusion of a one-year free subscription to the AI-driven search engine Perplexity Pro adds exceptional value, enhancing user experience and engagement [1](https://www.proximus.com/news/2025/202503-new-pack-flex.html).
Despite the positive feedback, the Flex+ launch has not been without its challenges. A number of customers have reported difficulties during the transition process, highlighting issues such as the removal of services, conflicting information from customer service representatives, and inaccuracies on the Proximus website. Moreover, some customers experienced problems accessing their email accounts following their migration to Flex+. These issues have led to a mixed reception among users, with the technical difficulties and customer service problems overshadowing the benefits of faster speeds and greater personalization for some [3](https://fr.forum.proximus.be/internet-10/flex-fiber-internet-with-boost-mobile-package-63283).
Overall, customer sentiment regarding the Flex+ rollout largely depends on individual experiences and expectations. While the promise of enhanced internet connectivity and customizable packs is enticing for many, the success of Flex+ will ultimately rely on resolving the current technical issues and ensuring a smooth transition for all users. The initial response from Proximus appears to acknowledge these challenges, and efforts are underway to address and rectify them swiftly to maintain customer trust and satisfaction [4](https://www.marketscreener.com/quote/stock/PROXIMUS-SA-5983/news/Proximus-launches-Flex-a-new-generation-of-convergent-packs-bringing-the-full-power-of-fiber-to-r-49213723/).
Future Economic, Social, and Political Implications
The launch of Proximus's Flex+ is poised to reshape the economic landscape significantly. By offering the fastest internet speeds in Belgium via fiber and 5G technology, Flex+ is setting a new benchmark in connectivity that could drive competitive dynamics among telecommunication providers. This competition might lead to more aggressive pricing and service offerings across the industry, as other providers strive to match Proximus's innovations. Additionally, Proximus's investment in infrastructure to support these advancements could stimulate economic growth by creating jobs and attracting tech-savvy enterprises to the region. High-speed access facilitates seamless communication and digital transactions, potentially boosting economic activity and fostering innovation .
Socially, the introduction of Flex+ might reshape how Belgians interact with digital media and each other. While easier access to faster internet can enhance educational and entertainment experiences, there's a concern that it might also widen the digital divide. Not all demographics may afford the high costs associated with the fastest internet packages, potentially creating social stratification. Conversely, communities with access may experience an improved quality of life, benefiting from enhanced communication, remote working, and learning opportunities. However, this increased digital presence might inadvertently lead to more social isolation, with individuals opting for online interactions over in-person engagements.
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Politically, Proximus's enhanced market position from Flex+ may attract regulatory attention to prevent monopolistic practices and ensure fair competition in the industry. The robust capabilities of Flex+ could influence government policies concerning broadband infrastructure and the promotion of digital literacy, aligning with national goals of bolstering digital connectivity. Moreover, the public trust and perception of Proximus's promises, such as delivering consistent high-speed internet and AI features through Perplexity Pro, will be pivotal in shaping its future engagements with regulators and customers. Successful fulfillment of these promises may reinforce Proximus's leadership but will require continuous innovation and customer satisfaction efforts.