Tesla's French Fiasco: A 67% Plunge in EV Sales

In a surprising turn of events for the renowned electric vehicle manufacturer Tesla, the company's sales in France have experienced a dramatic decrease of 67% in May 2025. This significant drop marks the lowest point in Tesla's new vehicle registrations since July 2022, highlighting the challenging landscape of the European automotive market. Despite CEO Elon Musk's optimistic claims of a sales recovery, the latest figures paint a starkly different picture (source).

While Tesla attributes this decline to a broader European market slump, the reality seems more complex as other major competitors have not only weathered the storm but have also seen increased deliveries during the same period. Volkswagen, Renault, and BMW, for instance, reported higher shipments, drawing a sharp contrast to Tesla's performance (source). This raises questions about the underlying causes specific to Tesla that are affecting its foothold in the European market.

The repercussions of this sales dip are already echoing through financial markets, with Tesla shares falling as much as 2.3% in pre-market trading on June 2, 2025. Over the year, Tesla has witnessed a 14% depreciation in its stock value. This financial instability underscores the urgency for Tesla to reassess its strategies not just in France but across Europe, where it has experienced an overall 47% decline in sales through May (source).

Beyond the hard numbers, public perception of Tesla and its enigmatic CEO, Elon Musk, also plays a crucial role in its current predicament. Musk's political affiliations and statements have stirred controversy, possibly alienating certain customer segments in Europe. This is compounded by Musk's contradictory remarks about Tesla's sales performance, which may erode consumer trust (source).

Tesla's challenge in maintaining its market share in Europe is further intensified by burgeoning competition, not only from established automakers but also from rising entities like China's BYD. BYD's ascendancy, aided by more affordable EV models like the Seagull, highlights the stiff competition Tesla faces. As the EV market evolves, Tesla's future success may depend on strategic pivots such as introducing cost-effective models and reinforcing its brand image to counteract the negative sentiment spurred by Musk's political stances and recent sales struggles (source).

In a surprising twist that contrasts sharply with Elon Musk's assertions, Tesla's sales performance in France has faced a significant setback with a 67% decrease in new vehicle registrations as compared to previous months. This decline starkly contradicts Elon Musk's optimistic claims about a sales rebound, as shared in his public statements. According to a detailed report on Yahoo Finance, the current registration figures represent the lowest recorded since July 2022, undermining any notion of recovery projected by the Tesla CEO. Musk's confident pronouncements are now under scrutiny, as competitors in the electric vehicle sector such as Volkswagen, Renault, and BMW have seen significantly better performance in their deliveries during the same period. The sharp contrast in sales figures suggests that the challenges Tesla faces could be more significant than a general market slump [source].

The current sales figures dispel Elon Musk's prior claims of a revival in Tesla's market foothold within France, a critical European market for electric vehicles. Tesla's inability to match its competitors' growth in the same climate raises questions about the veracity of Musk's positive forecasts. Furthermore, other manufacturers have successfully increased their market share, indicating that the issues with Tesla's declining registrations could be intrinsically tied to the company's strategic moves and not merely external economic pressures. This scenario also underscores the potential disconnect between Musk's communications and the actual on-ground sales performance, presenting an intricate picture of the current state of Tesla's affairs [source].

These developments have profound implications for Tesla's positioning within the larger European automotive market. While Musk claims a turnaround, the factual data from France tells a different story, leading to increased scrutiny from industry analysts and investors alike. The revelation of such a significant drop in sales also affected Tesla's stock prices, which saw a decline of 2.3% in pre-market trading following these reports. This decline in stock value, correlated with Musk's seemingly inaccurate projections, could pose further challenges for Tesla as it strives to maintain investor confidence amidst growing competition and economic downturns in specific regions [source].

Recently, Tesla has faced a significant challenge in maintaining its competitive edge in the European automotive market. Despite a general slump in sales across the continent, key competitors such as Volkswagen, Renault, and BMW have managed to boost their deliveries, thereby outpacing Tesla in terms of market performance. For instance, in France—a crucial market for electric vehicles—Tesla's new vehicle registrations fell sharply by 67% in May 2025, marking the lowest point since mid-2022. This decline starkly contrasts with the growth seen by other automakers who have successfully captured consumer interest through diverse model offerings and strategic market positioning during the same period .

Elon Musk's optimistic statements regarding a turnaround in sales have been particularly noteworthy, as they appear to be at odds with reported figures showing a persistent downward trend in Tesla's European sales. In the broader context, even though there has been an overall drop in the automotive market within Europe, Tesla's performance has been notably poor when compared to its peers. The reality is that competitors are not just surviving the broader industry challenges; they are flourishing. This divergence suggests that Tesla's struggles are more company-specific than merely a reflection of market conditions .

The dynamic shift among competitors has been bolstered by their timely strategic moves, such as Volkswagen's extensive investments in electric vehicle infrastructure and innovation within Europe. Meanwhile, companies like Renault and BMW have expanded their market share by addressing consumer needs for affordable and varied electric vehicle options. These strategic pivots have allowed them to make significant inroads into markets where Tesla has traditionally held sway, thereby elevating their standings while Tesla's sales continue to wane .

Tesla's significant sales decline has not gone unnoticed in the stock market, where the company's shares dropped by as much as 2.3% in pre-market trading on June 2, 2025, in light of these developments. This reflects investor concerns over Tesla's ability to maintain its lead in the highly competitive EV market. With its competitors making headway and consumer sentiments shifting, the pressure is on Tesla to innovate and improve its strategic approach to regain its footing in the European market .

Tesla's decision to redesign the Model Y has yet to achieve the expected sales revival in France, corroborating the recent revelations of a 67% sales drop as noted in the article from [Yahoo Finance](https://finance.yahoo.com/news/tesla-sales-plunge-67-almost-101533296.html). At the heart of the problem lies a European automotive market that has evolved rapidly with increased competition, not least from traditional rivals such as Volkswagen and Renault, who have surmounted their sales in the very regions where Tesla has struggled.

The rollout of the new Model Y was envisioned as a cornerstone to revitalize Tesla's presence in Europe. However, its redesigned features and anticipated appeal have been overshadowed by external factors, including cutthroat pricing strategies and innovations from European automakers. Even when juxtaposed with Elon Musk's optimistic claims of a market rebound, evidenced by his statements reported in the [Yahoo article](https://finance.yahoo.com/news/tesla-sales-plunge-67-almost-101533296.html), the reality is a stark contrast of dwindling registrations and sliding market share.

This outcome implies a pressing need for Tesla to recalibrate its strategic focus within France. Elon Musk's leadership, marked by controversial public statements and political involvements, as detailed in the analysis of [ABC News](https://abcnews.go.com/Business/wireStory/teslas-monthly-sales-europe-plunge-half-signaling-backlash-122218288), may also be impacting Tesla's brand perception unfavorably. Therefore, addressing these public relations challenges should be part of the corrective measures.

Furthermore, the broader geopolitical context adds another layer of complexity, as highlighted by [Reuters](https://www.reuters.com/business/autos-transportation/teslas-european-sales-rout-continues-new-model-y-boosts-norway-deliveries-2025-06-02/). The EU's scrutiny over foreign vehicle subsidies and reduced domestic incentives on electric vehicles are economic shifts that alter market dynamics and consumer behavior, compounded by competitors' aggressive pricing in a beleaguered economic landscape.

To navigate these hurdles, Tesla may consider augmenting its incentives or introducing novel, region-specific offerings that resonate with the European audience. Extensive revisions in its marketing and communication strategies are pivotal to re-engage the disenfranchised consumer base, a sentiment mirrored by recent discussions and expressions on platforms like [TradingView](https://www.tradingview.com/news/reuters.com,2025:newsml_S0N3K701Z:0-france-car-registrations-down-12-3-in-may-tesla-sales-drop-67-18/).

Elon Musk has always been a polarizing figure, especially when it comes to steering Tesla through tumultuous market conditions. His optimistic proclamations about Tesla's resurgence in sales stand in stark contrast to the recent data from France, one of the largest electric vehicle markets in Europe. In May 2025, Tesla's new vehicle registrations there cratered by a staggering 67%, marking a new low since July 2022. This contradicts Musk's assurances of a sales rebound, highlighting a significant gap between his public statements and the ground reality. Such a sharp decline not only raises questions about Tesla's strategy in the European market but also about Musk's predictions, especially as competitors like Volkswagen, Renault, and BMW show sales growth during the same period (source).

While Elon Musk attributes Tesla's diminishing sales to a broader European downturn, the reality illustrates a more complex scenario. Other automakers in Europe continue to improve their market positions, suggesting that Tesla's issues might be more company-specific than Musk is willing to acknowledge. For instance, Volkswagen and Renault have both reported increased deliveries, contrasting markedly with Tesla's decrease. Analysts are pointing towards several potential reasons, including intensified competition in the electric vehicle sector, pricing strategies, and a lack of new model offerings, which are vital for retaining consumer interest. This divergence between Musk’s statements and the company's performance could be affecting investor confidence, as evidenced by the 2.3% drop in Tesla shares in pre-market trading following the release of these figures (source).

Adding to Tesla's challenges is the rising competition from brands like BYD, which recently outpaced Tesla in European sales, thanks to their lineup of affordable electric vehicles. This intensifying rivalry is prompting consumers to reconsider their options, especially amid scandal and controversy surrounding Elon Musk's political affiliations and leadership style. Public perception plays a crucial role in any brand's market performance, and Musk’s actions have often cast a shadow over Tesla's reputation. As political tensions and consumer expectations shift, Tesla faces the uphill task of not just boosting sales but also managing brand perception and customer loyalty, which have been increasingly volatile (source).

The electric vehicle market in France, recognized as Europe's second-largest, has experienced a sharp decline in Tesla sales with a staggering 47% decrease by May 2025. This downturn marks a significant blow to the brand, contradicting previous optimistic statements by Tesla CEO Elon Musk about a sales rebound. The decline in sales is attributed in part to an overall slump in the European automotive market. Nonetheless, major competitors such as Volkswagen, Renault, and BMW have not only managed to maintain their position but have also reported increased deliveries in the same timeframe. This dichotomy suggests that the issues Tesla faces may be more brand-specific rather than a consequence of broader market trends. As a result, Tesla's share price has been affected, dropping as much as 2.3% in pre-market trading on June 2, 2025, highlighting market concerns about the company's future performance. More details can be found here.

Tesla's stock experienced a notable dip following a report detailing a sharp decline in sales in the French market. The report outlined a striking 67% drop in new vehicle registrations for Tesla in May 2025, marking the lowest point since July 2022. This downturn sharply contrasts with the optimistic tone previously set by Elon Musk, who had asserted a turnaround in sales figures. While Tesla attributes this slump to a broader European sales decline, the narrative is complicated by the increasing sales figures of competitors like Volkswagen, Renault, and BMW during the same period. This divergence suggests that Tesla's struggles may not solely be symptomatic of regional economic trends, but also internal challenges specific to Tesla. The immediate impact was felt on Wall Street, where Tesla shares tumbled as much as 2.3% in pre-market trading, underscoring investor concerns about the brand's current trajectory amidst an increasingly competitive EV landscape. See full article.

Amidst the backdrop of a dipping stock price, Tesla faces intensified scrutiny over its European strategy. The significant sales contraction in France, one of its crucial markets, poses various implications. For Tesla, the decline means potential disruptions in production dynamics, particularly at their Gigafactory in Berlin, which might face operational adjustments owing to reduced demand. Moreover, this situation highlights potential flaws in Tesla's market adaptation tactics, where competitors have made headway with affordable and diverse EVs, further pressuring Tesla's market share. These developments could compel Tesla to rethink its European playbook to regain its footing.Read more here.

The sharp decline in Tesla's sales numbers in France brings into question the effectiveness of their pricing and product strategies. With reduced government subsidies making Tesla's already premium vehicles less accessible to the French consumer, the company is under pressure to adjust its pricing model or introduce more competitively priced models. In contrast, European brands have capitalized on expanding their offerings at lower price points, appealing to budget-conscious buyers. As such, Tesla may need to accelerate the development and release of new, cost-effective models to sustain its competitive edge.More details.

Broader implications of the stock dip extend beyond immediate financial losses. The drop in French sales signals deeper issues including cultural and political sentiments that are increasingly influencing consumer behavior. Some analysts suggest that Elon Musk's political engagements may have a polarizing effect on Tesla's brand perception, potentially alienating certain segments of the market. Consequently, Tesla faces the dual challenge of navigating both economic pressures and public relations hurdles to re-establish its reputation and maintain its market position in Europe. Rebuilding trust with consumers may require not just innovation in product but also strategic communication and leadership positioning.Continue reading.

In recent years, BYD has made significant strides in establishing itself as a formidable force in the European electric vehicle (EV) market, posing a growing competitive challenge to Tesla. This Chinese automaker has strategically capitalized on the demand for more affordable and reliable EVs, thereby expanding its market share in Europe. For instance, BYD's Seagull model, known for its cost-effectiveness, has gained substantial traction among European consumers, further intensifying the competition within the EV sector [source].

The rise of BYD in Europe is underscored by its ability to offer a diverse range of vehicles at competitive prices, a factor that has resonated well with budget-conscious consumers facing reduced government subsidies for EVs in regions like France. As government incentives dwindle, the attractiveness of lower-priced options like BYD becomes even more pronounced. This competitive pricing strategy has nudged BYD ahead of Tesla, at least temporarily, in terms of sales volume in key markets [source].

Tesla's struggle to maintain its stronghold in Europe can be attributed to various market dynamics, including BYD's strategic entry and expansion. Unlike Tesla, which has focused on high-performance models, BYD has targeted entry-level and mid-range buyers, thereby capturing a segment of the market that Tesla has not aggressively pursued. This shift in consumer preferences towards more economical options amidst the evolving economic landscape poses a significant challenge to Tesla's dominance [source].

Moreover, the geopolitical landscape has also played a role in BYD’s ascent in Europe. While Tesla has faced backlash from political associations, BYD has quietly expanded its footprint without major public controversies, allowing them to focus on increasing production and distribution capabilities across Europe. This stable and scandal-free track record contributes to their growing appeal among European consumers who are increasingly cautious of brand image and corporate responsibility [source].

In conclusion, BYD's rise in the European EV market highlights the growing competition Tesla faces, driven by economic, political, and consumer trends that favor affordability and brand stability. As BYD continues to innovate and expand, these factors collectively fortify its position as a potent rival to Tesla, prompting the latter to reassess its strategies and offerings to retain its market leadership in Europe [source].

Elon Musk's political connections have been a double-edged sword for Tesla, particularly in Europe. While Musk's proximity to powerful political circles has occasionally opened doors for the automaker, it has also generated considerable backlash. His previously close association with former President Trump and endorsement of right-wing policies has sparked protests and boycotts, especially in liberal European markets like France. These political stances appear to be incongruent with the values of Tesla's environmentally conscious customer base in Europe, contributing to a decline in sales. [Click here for more details](https://abcnews.go.com/Business/wireStory/teslas-monthly-sales-europe-plunge-half-signaling-backlash-122218288).

In the past, Elon Musk's political maneuvering was seen as a clever strategy to leverage government incentives for Tesla's benefit. However, as government subsidies for EVs wane across Europe and particularly in France, the focus has shifted to his political allegiances. Many Tesla patrons are wary of supporting a brand whose leader's political ventures are misaligned with their personal beliefs. Social media platforms are rife with debates about Musk's political entanglements, often overshadowing Tesla's tech achievements [Read more here](https://fortune.com/europe/2025/05/01/tesla-ev-sales-plunge-59-france-elon-musk-trump/).

The repercussions of Musk's political ties extend beyond the consumer market, possibly affecting regulatory environments. In France and other parts of Europe, where climate change policies are intertwined with political strategies, Musk's past support for Trump's administration could lead to less favorable regulatory conditions for Tesla. This geopolitical dimension adds a layer of complexity to Tesla's operations and its ability to compete in Europe's competitive EV market. [Discover insights here](https://www.reuters.com/business/retail-consumer/france-car-registrations-down-564-april-tesla-sales-drop-5945-2025-05-01/).

Tesla's strategic shift away from affordable electric vehicles (EVs) marks a significant transition in its business model, with implications for its future prospects. Historically, Tesla has been renowned for pioneering the EV market with models like the Model 3, which aimed to be the forerunner of mass adoption. However, as the market evolves with increasing competition from manufacturers like Volkswagen, Renault, and BMW, Tesla finds itself recalibrating its strategy. The company's decision to pivot towards robotaxis and humanoid robots signifies a shift in focus towards more advanced technological ventures. This move is seemingly in response to a saturated market of affordable EVs and the expectation that future growth will be driven by cutting-edge innovations rather than entry-level vehicles. For more insights on Tesla's sales dynamics in Europe, visit Yahoo Finance.

Elon Musk's controversial leadership and political involvement have arguably complicated Tesla's market performance, particularly in regions like Europe where political sentiments can significantly sway consumer preferences. The decline in sales observed in France, where new vehicle registrations have dropped by 67%, is a telling signal of the brand's weakening appeal in certain demographics. The pivot away from affordable EVs potentially alienates budget-conscious consumers, especially as European rivals intensify their efforts in the under €25,000 market segment. This competitive pressure necessitates strategic realignments for Tesla if it is to maintain its innovative edge and consumer base in Europe. For a detailed overview of Tesla's current challenges in Europe, you can refer to this article.

The impact of Tesla's strategic redirection also extends to its production and pricing strategies. With the Gigafactory in Berlin playing a pivotal role, decisions to adjust pricing and model offerings will be crucial in stabilizing Tesla's operations in Europe. The focus on more premium product lines, alongside potential new innovations in the EV space, might help sustain its brand prestige, but it risks further distancing itself from its initial mission of affordable EVs. This shift, if not carefully managed, could lead to erosion of its erstwhile loyal consumer base who favored Tesla for its combination of affordability and innovation. An analysis of the implications of Tesla's shifting sales in the EU market is available on Yahoo Finance.

Tesla's recent sales decline in France, highlighted by a significant 67% drop in new vehicle registrations, has sparked extensive discussion among analysts about the underlying causes and potential long-term effects. This decrease stands in stark contrast to CEO Elon Musk's optimistic claims of a sales resurgence, pointing to discrepancies in internal sales projections and actual market performance. Reports indicate that while Tesla associates this downturn with a broader sales slump in Europe, competitors like Volkswagen, Renault, and BMW have managed to increase their deliveries, suggesting that Tesla's struggles might be more company-specific than industry-wide. [source]

Pricing pressures are a critical factor influencing Tesla's position in the competitive electric vehicle market. Industry experts have noted the emergence of more affordable EV options from companies such as Renault-Nissan, which offers models priced below €25,000. This competitive pricing presents a direct challenge to Tesla, whose models are typically positioned as premium offerings. Moreover, the significant investments made by Volkswagen, amounting to €10 billion in European EV operations, further enhances competitiveness and increases market anxiety for Tesla. [source]

Analysts also point to the reduction in government incentives for electric vehicles in France as a factor exacerbating Tesla's sales issues. This policy change has effectively increased the cost of purchasing an EV, driving budget-conscious consumers towards cheaper alternatives. At the same time, the ongoing EU investigation into subsidies for Chinese EVs only adds to the uncertainty and potential pricing instability Tesla faces in maintaining its market share. [source]

Beyond market forces, Tesla's brand image and Elon Musk's leadership are under scrutiny. The controversies surrounding Musk, ranging from his political affiliations to his high-profile business decisions, appear to influence consumer perception negatively. This has resulted in some Tesla owners deciding to sell their vehicles out of dissatisfaction, suggesting broader reputational challenges for the brand. The lack of new model releases only intensifies these concerns, as competitors continue to offer more technologically advanced and appealing alternatives. [source]

In recent years, French government policies have significantly influenced Tesla's sales trajectory within the country. The reduction in government subsidies for electric vehicles has increased the financial burden on consumers, making Tesla's higher-priced models less attractive to budget-conscious buyers. Simultaneously, competitors such as Renault and Volkswagen, which sell more affordable EV models, have been gaining traction, capturing the interest of price-sensitive customers. This shift in buyer preference has contributed to a noticeable decline in Tesla's registration figures in France. More details about this can be found in an article on [Yahoo Finance](https://finance.yahoo.com/news/tesla-sales-plunge-67-almost-101533296.html).

Furthermore, the French government's focus on promoting domestically produced electric vehicles has inadvertently disadvantaged foreign brands, including Tesla. This nationalistic economic strategy aligns with broader European initiatives to boost local manufacturing and reduce reliance on non-European automotive imports. Such policies prioritize local brands, potentially skewing consumer perception and choice in favor of French-made vehicles, thereby impacting Tesla's market share in the region. This friction in the market is elaborated in more depth through the lens of Tesla's recent challenges as reported by [Yahoo Finance](https://finance.yahoo.com/news/tesla-sales-plunge-67-almost-101533296.html).

The political climate in France and Europe at large has also played a role in shaping the sales figures for Tesla. Elon Musk's political affiliations and statements have sometimes been at odds with popular sentiment in these regions, stirring controversy and occasional backlash. French consumers, sensitive to these dynamics, may be steering away from brands that do not align with their political views. With an emphasis on environmentally friendly policies, the French government supports initiatives aligned with sustainable practices, which can further complicate Tesla's standing in the market, especially when its public image is influenced by extraneous political factors. For further context, see the [Yahoo Finance](https://finance.yahoo.com/news/tesla-sales-plunge-67-almost-101533296.html) overview of these interactions.

The recent 67% decline in Tesla's sales in France has sparked widespread public discourse, particularly concerning Elon Musk's leadership. The contradiction between Musk's public claims of a sales rebound and the stark reality of plummeting numbers has created skepticism among the public. Many individuals, particularly on social media platforms, have expressed disappointment and surprise at Tesla's performance, questioning whether the company can maintain its innovative edge in the rapidly evolving EV market. This sentiment is further fueled by the perception that while Tesla blames a general European sales downturn, competitors are thriving, leading to speculation about deeper issues within Tesla itself. Public confidence appears to be shaken, as reflected in various forums and discussions that now question Musk's impact on Tesla's brand and market strategies .

Elon Musk's leadership style has also come under scrutiny following the sales drop. His notable involvements in politics, including ties with the Trump administration, have sparked debates and even led to consumer boycotts, directly affecting Tesla's customer base. Critics argue that Musk's political alignments might be alienating potential buyers who disagree with his views, potentially explaining the decline in sales despite the absence of similar downturns for rival carmakers. This has led to a ripple effect wherein the brand image suffers not only because of market statistics but also due to the associated controversies of its frontman. Many long-time followers of Musk express dissatisfaction with how these external factors have been allowed to shape Tesla's path, affecting its sales and stock prices .

The public reaction to Tesla’s decline is not just confined to Musk's leadership, but also to the strategic decisions made by the company. Discussions are rife regarding Tesla’s product strategy, as the company appears to be losing ground to competitors who are launching more affordable and varied EV options. While Tesla focuses on future technologies like robotaxis, many consumers feel that the lack of significant model innovations in Europe has made its lineup less attractive compared to the new offerings from Volkswagen and BYD. Consumers are becoming increasingly vocal about their desire for more budget-friendly vehicles, a gap that competitors are eager to fill. This has created a sense of urgency within the Tesla fanbase, prompting them to demand a reevaluation of the company's immediate market goals .

Tesla's drastic 67% sales drop in France in May 2025, as reported by Yahoo Finance, carries profound implications for its future strategy in Europe. This decline, which contradicts Elon Musk's optimistic sales rebound projections, signals potential vulnerabilities in Tesla's European market strategy and may necessitate a significant strategic overhaul.

With other automakers like Volkswagen and Renault experiencing increased deliveries, Tesla's decline might not just be a reflection of the wider European downturn, but rather a harbinger of brand-specific challenges. As competition intensifies, particularly from affordable EV models like those from BYD, Tesla must innovate and adapt to retain its market share.

The potential economic repercussions are substantial. A continued sales slump could lead to reduced production capacities at Tesla's Gigafactory Berlin, potentially impacting employment and local economies. Moreover, the dip might prompt Tesla to consider aggressive pricing strategies in Europe to revive its sales trajectory, as reported by Reuters.

Socially, Tesla faces the daunting task of reconciling with its European consumer base, which appears increasingly dissatisfied, possibly influenced by Musk's controversial political engagements. This dissatisfaction could be driving consumers towards competitors offering what is perceived as better value. Public sentiment, as captured across various social media platforms, reflects a mix of disappointment and skepticism about Tesla's future, as noted by Latana.

Politically, Tesla's performance in Europe could trigger policy-driven consequences, especially in light of the EU's investigation into EV subsidies and reduced incentives for electric vehicles. Musk's political affiliations may further complicate Tesla's brand image among European consumers, necessitating a nuanced marketing and public relations strategy to mitigate potential backlash, as reported by RFI.

To navigate these challenges, Tesla might need to refine its product lineup to address market demands in Europe more effectively. Launching new models and technologies that speak directly to European consumer preferences could be key. Furthermore, enhancing communication strategies to rebuild trust and brand perception could be a decisive factor in reversing its current downward trend, as suggested by analysts in Electrek.