Heartfelt Services

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Last updated: January 29, 2026

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What is Heartfelt Services?

Heartfelt Services is a privacy-focused AI therapy platform that offers 24/7 access to three specialized AI therapists—Joy (CBT), Paul (IFS parts work), and Serene (non-dual spiritual guidance)—to support self-discovery, personal growth, and emotional well-being. Founded by Gunnar Jörgen Viggósson and Bjarni Benediktsson with clinical leadership from psychologist Susanne Lund-Høie, Heartfelt blends advanced AI with compassionate care, offers affordable plans, and is increasingly recognized by mental health professionals for use between appointments.

Category

Healthcare

Heartfelt Services's Top Features

AI-driven therapists that provide mental health support and guidance.

Round-the-clock (24/7) listening and assistance.

Focus on self-discovery and personal growth.

Blending advanced AI with a human touch to deliver compassionate, supportive, and empathetic therapy experiences.

Affordable subscription options with market-beating prices to broaden accessibility.

Commitment to mental wellness with a mission rooted in understanding, love, and thoughtful innovation.

Partnerships with licensed psychologists and mental health professionals, such as collaboration with Susanne Lund-Høie.

Recognition and features by national broadcasting services, demonstrating increasing trust and credibility.

Frequently asked questions about Heartfelt Services

Heartfelt Services's pricing

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    Use Cases

    Individuals seeking CBT support

    Use Joy to practice thought reframing, cognitive restructuring, and goal-oriented coping strategies.

    People exploring parts work

    Work with Paul to map inner parts, cultivate self-leadership, and integrate conflicting emotions.

    Spiritual seekers

    Engage Serene for non-dual, presence-based guidance and contemplative inquiry.

    Clients between therapy sessions

    Get supportive check-ins and reflections between scheduled appointments, as recommended by clinicians.

    Night owls and shift workers

    Access 24/7 support for stress debriefs and emotional processing at any hour.

    Privacy-conscious users

    Have sensitive conversations with strict data handling and short-term backups.

    Budget-minded learners

    Choose affordable plans to sustain regular therapeutic conversations.

    People on a self-discovery journey

    Explore values, patterns, and personal growth with compassionate AI guidance.

    New users evaluating the service

    Try the free trial to experience AI therapy and find the best fit among Joy, Paul, and Serene.

    Users seeking evidence-informed approaches

    Benefit from techniques grounded in descriptive psychology, neuroscience, and computer science.

    Explore Top AI Use Cases