Hotjar AI is a tool that helps website owners understand user behavior and optimize their websites. It provides features like heatmaps, recordings, surveys, feedback, and user interviews to gather valuable insights. With Hotjar, website owners can identify areas of their site that are being ignored or causing friction, and make data-driven decisions to improve user experience and increase conversions. The tool integrates with other platforms like Google Analytics and Unbounce, making it a comprehensive solution for analyzing and optimizing websites. Hotjar is trusted by over 1 million websites worldwide and offers a free plan with the option to upgrade for additional features.