4 Day Cash Machine Video 1 Campaign Overview

Summary

Highlights

• Introducing the 4-Day Cash Machine 2.0 - boosting sales through strategic email marketing! 🤑
• Phase 1 centers around educational content that subtly leads into a special offer. 🎓
• The approach uses a 'click sequence' - twice daily emails sent over three days - focusing on content, not hard selling. 📬
• Phase 2 kicks in if users engage with the content, transitioning them to a scarcity-driven follow-up sequence. 🚦
• Crist shares email frameworks to streamline the process - start today and see results! ⚙️

Key Takeaways

• Will Crist introduces the 4-Day Cash Machine 2.0, a strategic email campaign to boost sales and nurture leads. 🚀
• The campaign starts with educational content followed by a special offer to maintain viewer interest and encourage clicks. 🎥
• Email marketing is conducted twice daily for three days to promote content without direct pitches, only to those who engage. 📧
• A follow-up sequence (Phase 2) targets only users who showed interest by clicking, using real scarcity tactics to drive sales. ⏳
• Crist emphasizes the importance of behavioral marketing and adapting strategies based on user engagement to avoid annoying prospects. 🧠

Overview

Chapters

• 00:00 - 01:00: Introduction and Background The chapter titled 'Introduction and Background' sets the stage for a series called 'Make Money Now Labora Trail'. The host humorously insists that 'labora trail' is the only cool way to pronounce 'laboratory'. The focus of the video is to elaborate on content from the monthly newsletter, particularly on strategies designed to help the audience make or get money quickly. It introduces a brief campaign geared towards this goal.
• 01:00 - 04:00: Phase 1: Educational Content and Email Strategy The chapter introduces the 4-day cash machine 2.0, a marketing strategy originally created by Trey Smith and popularized by the author in 2006 and 2011. The author credits Trey Smith as a naturally talented marketer who transitioned into software development. The strategy is presumably designed to generate revenue quickly, as implied by its name. The author expresses admiration for Trey Smith's skills and shares that they have perfected this marketing technique.
• 04:00 - 08:00: Phase 2: Follow-up and Sales Offers The chapter titled 'Phase 2: Follow-up and Sales Offers' discusses the improvement and functionality of a new version of a sales tool called the 'four day cash machine 2.0'. This version is described as being better, faster, and more powerful than its predecessor. The chapter outlines a strategy starting with an educational content piece that concludes with a special offer, illustrating a tactical approach shared earlier in a newsletter that has the potential to double revenue.
• 08:00 - 10:00: Deadline and Scarcity Strategy The chapter titled 'Deadline and Scarcity Strategy' focuses on the importance of strategic email marketing, particularly discussing how to effectively double revenue without overwhelming subscribers with constant sales emails. It highlights the use of a 'click sequence' strategy where the campaign starts with providing valuable educational content. This content not only helps the audience but also leads to a special offer at the end. The special offer mentioned could vary, such as providing a discount. The chapter outlines a structured approach to engaging potential buyers and increasing conversions by using thoughtful and purposeful communication, emphasizing the significance of creating a sense of urgency through deadlines and scarcity in promotional strategies.
• 10:00 - 15:30: Email Sequence and Behavioral Marketing The chapter discusses the importance of creating special offers for your audience, such as introducing a new payment plan or an entirely new offer. It emphasizes the strategy of contacting your audience via email twice daily over a three-day period about educational content, ensuring not to overwhelm or annoy the recipients.
• 15:30 - 18:00: Conclusion and Next Steps The chapter discusses strategies for engaging email recipients by focusing on the benefits of free content, specifically through video tutorials. It suggests making special offers at the end of these videos. Importantly, if recipients engage with the video, they should not be bombarded with more emails, particularly following their interaction with the initial email. An example of a successful special offer is mentioned, though not detailed, as part of a broader marketing package.

4 Day Cash Machine Video 1 Campaign Overview Transcription

• 00:00 - 00:30 hey welcome to the labora trail that's the only way you can say laboratory by the way if you say laboratory is not cool it's a lab or a trip this is the make money now labora trip and this video is a walkthrough of what I talk to you about in this month's newsletter so the purpose the make money now section of course is to give you something that you can use to say it with me make money now or more accurately get money now so this little campaign is a
• 00:30 - 01:00 beauty it's called the 4-day cash machine 2.0 and it's based on the Ford a cash machine that was made famous by me in 2006 and 2011 now interestingly enough the original Ford a cash machine was actually invented by my cousin Trey Smith who is such a gifted marketer and such a natural bit marketing that he got tired of marketing and went into software development I'm just a little bit jealous so he invented four day cash machine I popularized and perfected it
• 01:00 - 01:30 and then recently have created the four day cash machine 2.0 which just like all later 2.0 models of anything it's better faster and more powerful so here's how it works first of all the big picture phase 1 of this looks like this you want to start with an educational piece of content that makes a special offer at the end so if you remember from the newsletter that I sent you we can double revenue potentially would
• 01:30 - 02:00 be better than doubling revenue just by sending more emails but we can't just bombard the list with buy my stuff emails we always want to send basically what it's called a click sequence out to the list and then follow up with everybody who clicks so in phase one of this campaign we're going to start with an educational piece of content that genuinely helps them and at the end of that content it makes a special offer now the next thing is what the special offer well they can be a discount it can
• 02:00 - 02:30 be an added bonus it could be a payment plan where one was previously unavailable it could really be whatever you want but you want to have the offer be something special a new twist on an exist or a new offer altogether now the next phase here is you want to email your list about that educational content twice a day for three days in a row now you don't want to annoy your list so the trick here is to don't mention the
• 02:30 - 03:00 special offer in your emails instead only sell the benefits of the free content so for the sake of what we're talking about we'll assume that content as a video like a tutorial video we're at the end of it you make a special offer of course I'll give you an example of one that's worked really really well in this month's package but let's move on so continuing in phase one if they click the video then you don't want to send them any more email so let's say it's day one email one and they've go ahead and they click the video the first email out of the gate well naturally
• 03:00 - 03:30 we're not going to email them nine million more times we go click a video they've already watched right instead they're going to be moved to the next phase so whenever they click the video at any point during this three-day period as soon as they click they're moved on to phase two if they never click then we're not going to email them anymore we're not going to say hey I'm you know City this video is part of a special offer we don't do any of that stuff instead we move them on to something else right so we don't bother them this way all your list is seeing at from a 30,000
• 03:30 - 04:00 foot view if they never click all they're really seeing is you just being super cool and helpful so you're not actually pitching so if you do this you're not going to burn out your list all you're really doing them there are all you're really doing is emailing them twice a day for three days and hey here's something cool think you might enjoy it let me know if you like it that's it right so I'll give you the framework of how to do that in a minute so if you're afraid of mailing your list a lot that makes sense but you can mail
• 04:00 - 04:30 cool stuff to your list as much as you want and it won't bother them I've got the steps to prove this by the way so now let's talk about phase two first of all this phase one email sequence is basically known as a click sequence so we'll click sequence has a specific framework naturally I'm going to walk you through it in this episode of get money now so let's talk about phase two if they do click on your video or your educational piece of content I like to use a video so I'll just say video if they do click on that remember you start out with education you end with an offer so some
• 04:30 - 05:00 of those folks might actually buy from that first click right now most of them won't of course logic dictates that most of them aren't going to buy immediately otherwise you would have two fifty-one percent conversion rate on your video and you'd be the greatest marketer in the world so it's pretty rare to get that kind of a conversion rate so if most of them won't buy from that video from their first click then of course we're going to need to put the only the clickers in a follow-up sequence so the only people
• 05:00 - 05:30 who are going to get pitches from this point forward are the ones who clicked the educational video but did not take you up on your offer see those people have behaviorally indicated that they're interested in the results that your offer can help them get therefore it makes sense logically to now become a little bit more aggressive in making sales offers but only to those people so if you look at it from a 30,000 foot view basically what you did is you emailed your list twice a day for three
• 05:30 - 06:00 days saying hey here's something cool I made for you hope you liked it see you later very friendly then the ones who actually click now they're going kind of down the rabbit hole so to speak so let's continue on with phase number two the most effective thing we can do and following up with these people who clicked is to use a deadline based email sequence that sends them straight to a sales letter or sales video for the very thing that you mentioned at the end of your educational piece of content right so what you want to do in this is you want to use scarcity for maximum effect
• 06:00 - 06:30 and you want to reference the deadline in your email and you want to reference your deadline in your web pages as well I'll show you how to do that on your web pages here in a separate video from this one so your scarcity can be around a discount it could be around expiring bonuses or you can make the offer expire altogether kind of the way it works on a launch where it's just hey it's no longer available you could even do a combination of these things right where it's the products not going to be available the discounts going to go away and the bonuses are going to go away whatever you want to do the Maximizer -
• 06:30 - 07:00 this thing is the use of scarcity now the scarcity has to be real you can't use false scarcity also you I will show you how to make that real here in the second part of this little tutorial so let's keep on rolling the phase 2 email sequence is something that's known as a countdown sequence so if we were to look at a map of how this thing looks it's pretty simple so if we can we'll go to the whiteboard here alright so we're actually in this case the screen so here we start out with the
• 07:00 - 07:30 click sequence right so that's what this box represents ok and within that click sequence basically we're sending two emails a day every day for three days right now at during the sequence they really can do two things they can either click alright so if they click we're going to do something with them or they can not click and if they don't click you notice the very cleverly in a professionally labelled box here says other stuff that means we're going to
• 07:30 - 08:00 send them something else later okay but our focus is really on the ones who click so the sole purpose of this click sequence is just to get someone to click and go check out your educational content it is not to make a pitch this is a hundred percent friendly goodwill based marketing that's why we can do it twice a day I usually like to do it by the way at around 7:30 in the morning and then I'll wait around for hours and do it again at 11:30 and I have no rhyme or reason behind that I just like to let
• 08:00 - 08:30 about half a day go through and then I'll get the ones who didn't see it because remember if you remember from our newsletter people are like suffering from internet ad D it is the most attention deficit medium in the world right at any minute there may be thinking about reading your email they're probably on the can or in the line at Starbucks on their phone or their on their office computer and they're about to open your email or may be about to go click and then the whole Facebook Instant Messenger thing goes off or they get a text or a phone call or whatever right it's rarely because
• 08:30 - 09:00 they don't want the result that they don't open they don't click it's because they're distracted that's why we want to mail them twice but only if we're mailing them cool stuff ok so here's a quick sequence yeah two emails a day for three days super simple very basic emails I'll walk you through the framework of the email sequence in a minute if they click now they're going to be moved in to watch this geez look at I tell you what is that fancy or what now they're moved into a countdown sequence for me I've always had my countdown sequences be about four days I
• 09:00 - 09:30 have no reason why I have randomly picked four days it has always worked really really well for me I've never tested four days against more days or fewer days so I have no idea if it's the best don't really care it works I want to keep doing it so here's what the four day countdown sequence looks like okay so what we're going to do is we're going to send them to emails on day number one right so they click that video we're going to wait see if they buy from the video itself if they don't buy the very
• 09:30 - 10:00 next day which is now day number one of this countdown sequence we're sending them two emails okay I'll show you the framework of the emails by the way in this video so there's a whole structure to this whole thing now next day we're going to weigh today if they still haven't bought we're going to send them one email we don't want to overdo it right they're pretty hot right here or they're very interested is there's some recency here right they just click the video to obviously they've just expressed interest in the result so we've got the benefit of recency here so we're going to email them to email we're going to send them one email on day two we're going to send
• 10:00 - 10:30 them one email on day number three and then on the final day we're going to go hog-wild crazy we're going to send them three emails can you believe it three emails and one day someone call the internet police or driving people crazy but are we we would be if we were doing this to our entire list but remember we're always sending this to people who have clicked and behaviorally indicated that they are interested in the result that our product can provide why is behavioral indication so
• 10:30 - 11:00 important well as the old saying goes actions speak louder than words we can now market to people based on their actions by the way this is just a tip of the iceberg of all the cool stuff you can do so on day number four we're going to email them three times this is going to say hey it expires today so usually this says deadline the copy and this one's going to say hey this expires in like five hours and this is usually an hour before the deadline expires and this says final notice of all these emails I've measured this by the way of
• 11:00 - 11:30 all these emails in the four day sequence what do you think gets the most sales of course it's the last one on day number four why human nature people procrastinate they are distracted they will wait into the last minute to do anything it's not because they're bad people as much as they're lazy because they're people and they're on the internet which is the most attention deficit medium in the world there's a reason I have sent you this on a thumb drive by the way and not had you log into a member's area to watch it the reason is because I don't necessarily
• 11:30 - 12:00 want you on the internet while you're watching this things I don't want you to get distracted I want you to have focus that's why I send you stuff in the mail so you can actually sit down in a chair in the morning with the computer off and read it and scheme and plot and get some results that's what I want you to have so that's how this whole thing looks like now if they never actually hang on these there's more steps so at the end of the sequence or at any time during this sequence they can of course buy so if they buy from this email right here we're not going to send them these other emails right there's no point
• 12:00 - 12:30 so immediately upon their purchase they're taken out of the sequence this all happens automatically of course I do it in Infusionsoft if you need some help with Infusionsoft reach out for us we got a program for that we can actually install this for you in your application but now let's keep working so if they buy great they're out of the sequence you deliver your product everybody's happy and hopefully there's more stuff you can sell them in a friendly and ethical manner if they don't buy you they're back down here and the other stuff column which is so very
• 12:30 - 13:00 professionally named I know so what we're going to do here is we're just going to send them another promotion later right but for now let's focus on this Ford a cash machine promo this is how you're going to get money now you can deploy this today because technically speaking it's very very simple so what you might be thinking is good lord Frank we got two four six eight nine ten thirteen emails it's going to take me 15 years to write all thirteen emails well it would but your
• 13:00 - 13:30 old boy Frankie's looking out for you because we've got a framework for every piece of every single campaign so what I want to show you in the next little segment here and we'll cut to a new video I think just for the sake of time so this is our first little chunk here and the neck video I'm going to show you the framework for the click sequence so you're about to have a little cheat sheet on how to knock these emails out fast there's no reason in the world you can't actually deploy this sucker today and like the title says get money now so
• 13:30 - 14:00 that concludes the first part of the get money now training for this month I'll see you in the next video