Every Copywriting Guru EXPOSED & Who To Learn From Instead...

Summary

In this eye-opening video, Matthew Volkwyn delves into the world of copywriting gurus, exposing their shortcomings and revealing the genuine experts to learn from. He cautions against the allure of self-proclaimed gurus who lack real-world success and provides viewers with a comprehensive guide to identifying true copywriting mentors. Volkwyn emphasizes the importance of learning from those with tangible results and experience, sharing his personal list of credible copywriters who offer authentic wisdom and proven strategies.

Highlights

• Matthew Volkwyn exposes the copywriting gurus more focused on selling than teaching real skills. 🔨
• The best copy mentors are those with proven, ongoing success and a portfolio that speaks for itself. 🌟
• It's crucial to sidestep coaches who can't provide current, tangible results. 📉
• Stick with mentors who have a deep-rooted understanding of the industry gains over years. 🕰️
• Volkwyn warns against learning from copy gurus not actively engaged in today’s evolving market. ⚠️

Key Takeaways

• Beware of copywriting gurus who haven't generated $10 million in sales. They're more about selling courses than creating real value. 💰
• If a copy coach can't demonstrate or share their successful copy, they might not be as skilled as they claim. 📄
• Look for copy mentors who are still active in the industry and continuously achieving results. 🏆
• The best learning comes from those who have mastered the craft over years, not months. 📚
• Recycled success stories and outdated tactics are red flags for any copywriting coach. 🚩

Overview

Matthew Volkwyn takes the audience on a candid journey through the pitfalls of following mainstream copywriting gurus. He argues that many of these so-called experts have not truly 'walked the walk' and are more proficient at selling courses than delivering results for clients. Using engaging anecdotes and industry insights, Volkwyn equips viewers with the knowledge to discern the genuine mentors from the faux experts.

Volkwyn delves into crucial red flags that potential learners should watch for when choosing a copywriting coach. He stresses the importance of working with coaches who have a verifiable track record of sales over $10 million, the ability to showcase their work, and a continual presence in the industry. These qualities are presented as the essential foundation for any aspiring copywriter aiming to excel and achieve significant earnings.

The video wraps up with an extensive list of trusted and respected copywriters. Volkwyn shares his personal experiences and endorsements, offering a roadmap for those serious about enhancing their skills. His emphasis on learning from a diverse pool of seasoned professionals highlights the importance of experience and proven success in copywriting.

Chapters

• 00:00 - 00:30: Introduction The chapter 'Introduction' discusses the commitment required for success in the field of copywriting. The speaker mentions a provocative stance, stating that without significant investment, one might not be truly dedicated to their success. The video aims to reveal insights into the current state of the copywriting industry by exposing self-proclaimed experts and teaching viewers how to identify these so-called 'gurus'. However, this content is mainly targeted at active copywriters or individuals genuinely interested in mastering copywriting, suggesting those not serious about the field might not benefit from the video's message.
• 00:30 - 03:00: Early Thoughts on Copywriting Gurus The chapter discusses the role of copywriting gurus and the value they provide to aspiring copywriters. Initially, following copywriting gurus can be beneficial for learning fundamental skills. However, for those who are active copywriters and wish to advance their expertise, it is suggested to distance oneself from these gurus. The reason being, many gurus may not provide the insights needed to generate substantial income for their clients or themselves, as many have not achieved financial success through copywriting but through selling courses.
• 03:00 - 09:00: Importance of Experience and Results This chapter is a guide for active copywriters who aim to enhance their skills and avoid common pitfalls in the industry. It highlights the importance of being cautious when choosing a copywriting coach, as not all may provide beneficial guidance. The chapter introduces five key red flags to be aware of when selecting a coach. Additionally, it offers a personal recommendation list of trustworthy copywriting coaches known for their effective coaching, as well as mentioning others who are highly regarded but not personally tested by the narrator.
• 09:00 - 13:00: Dangers of Following Inexperienced Gurus The chapter discusses the importance of being cautious when choosing mentors or gurus, particularly in the field of copywriting. It emphasizes the necessity for aspiring copywriters to seek guidance from experienced professionals who have generated substantial results, highlighting a threshold of $10 million in client results as a benchmark. Inexperienced gurus, who can't showcase this level of success, pose a potential risk for those looking to make significant income in the industry.
• 13:00 - 20:00: The Problem with Static Methods and Recycled Success Stories The chapter delves into the pitfalls of relying heavily on static methods and overused success stories in learning and teaching, particularly in the realm of copywriting. The narrative is driven by an interaction with Adel Lamari, a notable figure in copywriting who has generated over $1.44 billion. Adel shares his insights on what makes a proficient copywriting coach, emphasizing the importance of having diversified successful campaigns and achieving at least $10 million in results. This underscores the idea that true expertise comes from a track record of varied successes rather than isolated victories, challenging the notion that one-size-fits-all methods are effective.
• 20:00 - 25:00: Five Red Flags to Identify Fake Gurus This chapter focuses on identifying fake gurus by highlighting five key warning signs. The speaker reflects on their own career as a copywriter, illustrating that legitimate success takes time and considerable effort. In their first year, they worked 15 hours a day and achieved $5 million in sales for clients. By the second year, despite reducing their workday to about 10 hours, it still took two years to build up to $10 million. This narrative emphasizes that true success is a gradual process, involving hard work and dedication, countering the false narratives often promoted by fake gurus who claim quick and effortless success.
• 25:00 - 35:00: Conclusion on Gurus and Introduction to Trusted Coaches The chapter discusses the speaker's journey and growth in their career in copywriting and coaching. They share how they gained extensive experience across various projects, accumulating sales results worth $10 million. It was through this experience that they became more comfortable with coaching others, noting that this milestone coincided with reaching their sales goal. The speaker expresses appreciation for this experience and contrasts it with many current copy coaches who may not have achieved similar results.
• 35:00 - 69:00: List of Trusted Copywriters: Part 1 This chapter discusses the importance of versatility in copywriting. It highlights that making significant profits for a client in a specific sector, such as through an autoresponder, doesn't necessarily qualify someone as a brilliant copywriter. A comprehensive understanding is crucial for a copy coach, who must be capable of evaluating and writing copy across various industries, not limited to niches like bison meat, health, or finance.
• 69:00 - 80:00: List of Trusted Copywriters: Part 2 The chapter 'List of Trusted Copywriters: Part 2' explores the nuances of different types of copywriting, including email, sales, and VSSL copy. It emphasizes the importance of selecting a copy coach with proven success, specifically one who has generated over $10 million in sales, as a benchmark for expertise. The narrator highlights the value of learning from multiple copy coaches, each offering varying styles, approaches, and client experiences, advocating for a diverse learning strategy to harness the unique strengths of different experts.
• 80:00 - 83:00: Conclusion The speaker discusses their approach to learning from multiple coaches, each specializing in different areas of copywriting such as email copy, sales copy, and emotional selling. They highlight the success of these coaches, all of whom have generated over $10 million for their clients, and mention that their first coach alone achieved this for a single client. The speaker emphasizes the transformative impact these coaches have had on their copywriting skills and recommends learning from various experienced professionals.

Every Copywriting Guru EXPOSED & Who To Learn From Instead... Transcription

• 00:00 - 00:30 You're not really that committed. You're not really that serious about your success unless you spend $5,000 with me. Okay. Look, in this video, I'm probably going to piss off quite a few people, probably a lot of people, because in it, I'm going to expose all the current copyrighting gurus in our industry, and I'm going to show you how to spot them from a mile away. Now, if you're not an active copywriter or you're not serious about learning copyrightiting, this video might not be the right place for
• 00:30 - 01:00 you to start because I actually think that copy gurus in general can teach you a lot of the fundamentals of copyrightiting. And so, it's okay if you follow copyrightiting gurus and you learn from them in the early days. But if you're an active copyriter and you're seriously looking to take your skill to the next level, I would stay pretty far away from them. I'd have a 10-ft pole because they're not going to teach you the things that you need to make clients real real money and to make yourself real money because as we're going to talk about shortly, most of them didn't make that money themselves. They're just selling courses. However, if you are an
• 01:00 - 01:30 active copyriter and you're looking to take your copyrightiting skills to the next level, there's a few things that you absolutely need to watch out for. You need to make sure you don't fall into some of these traps because there's a lot of copy coaches these days and they may or may not give you the coaching help that you actually need. Cuz in this video, I'm going to show you the five red flags you must watch out for when looking for a copy coach. And I'm also going to give you my personal list of all the copyriters I trust that are brilliant at coaching and all the other copy coaches I haven't worked with yet, but I've heard really, really good
• 01:30 - 02:00 things about. Learn from these coaches if you want to make $10,000 to $25,000 a month as a copyriter. Let's get into the video. Okay, so red flag number one is results. Copy gurus have generated less than $10 million in results for their clients. And this is particularly important because when you're a copywriter, you need a lot of exposure and you need to have generated a lot of results in a lot of different industries or with different types of copy. And if you've made less than $10 million in results for your clients, I don't know
• 02:00 - 02:30 if you've really had that much experience. And I talked about this with a very very very successful coper. His name is Adel Lamari. He's generated over $1.4 4 billion. And I was asking him like, what do you consider to be a really good copy coach? Somebody who has, you know, really, you know, good skills and can coach people really, really well. And he was telling me, yeah, you need about $10 million in results. And he explained how, you know, you need a few campaigns behind your name to have made $10 million. You can't have only had one successful campaign.
• 02:30 - 03:00 And I looked at my career and it made sense what you were saying because in the first year of being a copywriter, I made about $5 million in sales for my clients and in the second year I made enough to hit $10 million on results. So I look at my own career and it's like I was working 15 hours a day that first year. Second year I was working maybe about 10 hours a day and it took me it still took me two years to get that kind of that level of results to get to $10 million in sales. So, I need a lot of
• 03:00 - 03:30 experience. I wrote a lot of different projects in a lot of different niches for a lot of different people to get to $10 million in sales results for copy. I built up a lot of experience and only then I was actually comfortable cuz I also, you know, coaching people, I I became more comfortable coaching. I remember it was actually, interestingly enough, around the same time I got to that number. So, I really really like that perspective. And I think of a lot of copy coaches these days, they don't have these kinds of numbers. They've written copy, but you know, maybe they made a couple clients over $100,000 here
• 03:30 - 04:00 and there. Maybe they've made a million dollars, $2 million, but you know, you can create a really good autoresponder, a really, really good autoresponder for a client and make them maybe a million dollars just with one autoresponder. It is possible, but that doesn't make you a brilliant copywriter because that's in one industry. And when you're a copy coach, you need to be able to review copy that's not just bisop copy or health copy or financial copy. You need to be able to write copy in different niches and you also need to understand
• 04:00 - 04:30 different ways to write copy because writing email copy is going to be different to writing sales copy. It's going to be different to writing VSSL copy. If you're looking for a copy coach, make sure that they've generated over $10 million in sales. And then that's like the right of passage I'd say to become a copy coach. Like I I I learned from a lot of different copy coaches. I don't think that you have to say like there's only one good copy coach. Copy coaches, they have different styles. They have different approaches to writing. They have different experience working with clients, different approaches to working with clients. So, I like to pick and choose.
• 04:30 - 05:00 I like to take a couple of things from this coach, a little bit of this coach, a little bit from this coach. Like, I learned email copywriting from one guy I used to work with. I learned sales copy from a different person. I learned emotional selling from a different person. That's fine. I like to pull from different businesses and from different copy coaches. But all of them made over $10 million for their clients. In fact, the first coach I learned from, he had generated $10 million for just one client, and he was really, really good. And he transformed my copy forever. So, I would highly recommend that. And just
• 05:00 - 05:30 this one red flag alone probably writes off most of the mainstream big copy coaches or copy gurus that you've you've seen online because most of them will not be able to tell you that they've made $10 million for clients. They've made millions of dollars for themselves. They've sold a thousand people into their program, but they've never really walked the walk. They've never really been a copywriter. They've never really been in the trenches, and they've never really generated real results for businesses. I'm all about creating value for other people so that I can get paid,
• 05:30 - 06:00 right? So, if you want to be in this industry and you want to make a million for yourself, I'd say the golden rule is, can you make $10 million for somebody else? Right? If your copy can generate $10 million and you charge a million, it's a good deal. But if you're learning from people that have never really made anybody any money, it's not a really great starting point because now how are you going to learn how to make money if your coach has never really made anybody any money? Sure, you might learn the fundamentals. You may learn how to sell and close clients, but what happens when the client actually
• 06:00 - 06:30 wants to make some money? What happens when you have to deliver? It's going to get difficult. These days, because there's so much information about copyrightiting, a lot of the stuff's been diluted. A lot of what actually works has been forgotten or been misapplied. So, you could spend all this time learning all these tactics and strategies and formulas and approaches and headlines and subject lines and and call to actions and it's like it's all not that useful because the people you're learning it from have never really applied it to any business to make any real money. They're just telling you it's useful whereas they've never made any money with what they're
• 06:30 - 07:00 telling you or they've never made their clients any money with what they're telling you. So, that's red flag number one. Now, the second red flag and this is equally important. They never actually show you any copy that they've written for their clients. So, it's one thing to make $10 million in sales for your clients. The other thing is actually showing people your copy because anybody can say, "Oh, you know, I'm an experienced copyriter. I've got a lot of I've got a lot of results my clients, but then if you want to look at their copy, you can actually see for yourself if they're a good writer." A
• 07:00 - 07:30 lot of copy gurus won't really show you the copy that they've written for anybody. And I'll tell you why. Most copy gurus, if they were to share their work with a very good copy coach or a very good copywriter who's made over $10 million, there's probably a lot to improve. And I know you don't want to learn from somebody who writes six out of 10 copy. Cuz here's the thing, right? When you learn from somebody, most of the time you can't reach their level. You get like just a little bit below their level, right? So, if somebody is a nine of the 10 copyriter and you learn
• 07:30 - 08:00 from them, you're probably going to get to like eight 8.5 at best because nobody can do it as well as the person that's doing it. Right? If you wanted to get past that, you'd have to work with a different writer. You'd have to learn your own thing. You'd have to go on your own journey. If you're learning from a copy guru and they're a six out of 10 at copy, now you want to learn from them. You're going to cap at like 5.5. Your skill is only going to get to like 5.5 with them. And that might be okay if you're like a three out of 10 right now. So that's why I say like this is not for
• 08:00 - 08:30 beginner copyriters because beginner copyriters you guys can learn very very quickly from copy gurus and you can probably make some progress. So go go learn from them. Click away from this video. Go watch them right now. But if you're already a copyriter and you're already at five out of 10 and you want to get to like nine out of 10, you want to get to 10 out of 10, like you really want to get very very good at copy, you're not going to be able to do that with a copy guru because they're going to like limit you. they're going to block you just as you get to that point where you want to get to the next level, right? Make sure that you can see examples of their copy. And with just these two red flags alone, you can
• 08:30 - 09:00 probably remove most people as a potential coach. The the other reason that this is very tricky for copy gurus is that a lot of them have an ego. And good writers basically always hate their copy. We always hate our copy from 3 months ago, 6 months ago, a year ago. We always have something we want to do differently. So, it's difficult for a copy guru to actually share their work because they're probably not going to really be that proud of it anyway. And and that's actually normal. Like most copywriters, if you look at your work
• 09:00 - 09:30 from a few months ago, probably not going to like it that much. For example, the other day I was sharing some of my copy I wrote in 2023 in copy base camp. And yeah, like I obviously it was a good sequence. It made my clients $2.3 million over the course of 2023, but like I was reading it and I was like, I could change this. I should have wrote this. I should have made it this way. I should have changed this section. So, like I'm reading it live in front of 50 people explaining to them how it works and while I'm reviewing it live, I'm like, "Oh, I need to change this section
• 09:30 - 10:00 or like this should have been so much better and this should have been so much better." And and I'd say that that's like a really important thing that you know, looking at the copy, showing people your work as a copywriter is a very important part of becoming better. And a lot of copy gurus will not show you that part of the process. And now, now a few of you might say, "Well, what about their their copy?" Like, as in they're their YouTube titles or their sales pages or their coaching pages or whatever. You can actually hire other copywriters to write that for you. And
• 10:00 - 10:30 most copy gurus have a copyriter working for them. And that's not bad. And by the way, it's not a bad thing that they have a copywriter writing for them. It's just that the copy you see in their business most of the time is written by a copywriter that they hired. They don't usually write that themselves. So, I mean, you know, you're not going to get a very good idea of their level as a copyriter if all you're looking at is their marketing assets because those marketing assets could have been written by somebody um that has a lot of
• 10:30 - 11:00 experience from writing. Because again, like they if they're making, let's say, $50,000 a month or $100,000 a month from their courses, they can afford to pay a copyrighter $10,000 to write all their funnels and the funnels can be really, really good. And then you think, wow, great copy coach. I don't know, maybe. Yeah, maybe. Right. But go back to red flag number one and two. Have they generated $10 million in sales? Are they comfortable sharing their copy live to show you some of their writing? Now, the third red flag is mastery over time.
• 11:00 - 11:30 They've spent years in the game. A lot of copy gurus have only been in the industry for maybe one or two years and then they become a copy coach. Then they're like, "Oh, let me show you the secrets." Right? And sometimes they don't even make any money for clients. Okay? They they they made money for themselves from day one as a copy coach. And then they're kind of like, "Oh, I made I made $100,000 in my first year." It's like, "No, you sold $100,000 worth of coaching programs and now you're using that as a like, oh, you know, that was copywriting." No. Good copywriters have been in the industry for years and
• 11:30 - 12:00 they've mastered the craft of writing. They've been in the game. They probably still have clients. Most of them still actually write for clients. And you want to learn from these people because they actually know what's working. They know the process. They know the steps necessary to make money from from copyrightiting for their clients and for themselves. And how much can you even learn in a year anyway? Like I'm going to make a bet that if you're still watching this video, you're a copyriter with over a year of experience. Now when you first got started maybe you felt like it was a lot easier than you
• 12:00 - 12:30 thought. It was like oh this is quite simple you know um just this this concept and this thing here and then this thing and once I know these few things like it's going to be easy I'm going to make money right but as time goes on you realize how little you actually know about copyrightiting and then it's like this wow I got to I got to learn I got to level up. Most copy gurus because they've only been in the industry for a year they think that they know everything that they need to know about copyrightiting to become successful. And so when they become coaches, they talk about everything as if they know how it work. I'll tell you, it took me about four years before I
• 12:30 - 13:00 really started to feel yeah before I really started to feel comfortable. I really started to feel like, okay, it's starting to click for me. You know, I had a lot of light bulb moments all throughout my career as a copyriter, but yeah, it took me about 4 years before I really started to to truly understand the information industry, the the marketing industry in general. Yeah, it it took me four years and I I can't imagine how little many of these copy gurus know if they were only in the industry for a year by themselves. You know, you you join the industry, you
• 13:00 - 13:30 write a little bit of copy, now you start copy coaching, you hire a couple of guys to tell you how to build your business, like you don't really know that much about the industry. And that can be okay to some extent, especially for beginners. Again, like beginners might be fine, but if you're a copyriter who wants to make over $10,000, you want to make 15,000, you want to make 20,000, you want to make $25,000 every single month, you need to understand the fundamentals very, very, very well. And copy gurus is not going to be able to help you with that. Right? The gurus haven't really been in the game for very
• 13:30 - 14:00 long. So, they don't understand this stuff deep down in like they haven't internalized the fundamentals of marketing. they've really just made a little bit of money and then they went into copy coaching. And I've had a few copyriters I've coached over the years that they started as copyriters and within six months they were coaching people. I'm like, what are you doing? Why are you coaching people? You've only been in the industry for 6 months. You don't need a coach. Like, focus on your clients. Focus on making money for big businesses. Get the reps in. Get the experience. And no, they want to It's
• 14:00 - 14:30 easier to just make money selling courses. So, some people have done that. Some people decide, I'll just sell courses, right? But the ones I know who make a lot of money from coaching, the good coaches that make a lot of money long term, they make equal money, sometimes more money, from clients. And I'd highly recommend you learn from people like that because those are the guys in the trenches. They're going to actually be able to point you in the right direction. So red flag number four, which is pretty similar to red flag number three, red flag number three is that they've not really been in the
• 14:30 - 15:00 industry a long time. Red flag number four is that they're not in the industry anymore at all. they they're not active writers. If you're not active as a copywriter in the industry today, you don't know what is happening because in the information industry, in the info product space for infreneurs, the the direct response internet marketing world, it's constantly evolving. It's always changing and it doesn't change in terms of principles, right? I've learned over the years like there are some core principles, there are some core ways to run the business, but because the market
• 15:00 - 15:30 is constantly exposed to offers and funnels and ads, what happens is the market gets used to a certain style of copy and the market gets bored of that. Market gets used to, oh, I know I'm about to get on a sales call. Like a few years ago, for example, perfect example, when I first got started, everybody was calling sales calls strategy session. It's like, oh, let's jump on a strategy session. Everybody in the market knows what a strategy session is. Okay, everyone knows a strategy session means I'm going to get on the phone. They're going to try to sell me some product. I'm going to tell them I need to think
• 15:30 - 16:00 about it. They're going to follow up with me a few weeks later. They're going to try and get me to buy something. People know it's a strategy session. So, imagine you got a copy guru who, let's say, was in the industry in 2019 for one year. They learned that you you call it a strategy session, but they're no longer active in the industry. What do you think's going to happen? They're going to tell their their students like, "Oh, yeah. If you want to sell a sales call, just be like, "Oh, you know, click here for a book a book a strategy session." Right? So, everybody, all their students type like, "Book a strategy session." And then their copy
• 16:00 - 16:30 doesn't convert. And they're like, "I don't know what happened." It's like, because they're not active in the industry anymore, they don't know that strategy session has become overused. Another good example is if you're learning from, let's say, an email copyriter. The words that get you into the promo tab, the words that get you into spam, they change. The industry evolves. So what worked a year ago doesn't work the same way anymore. Like what used to get you into spam, what used to get you into promo tab. Sometimes you can even get away with stuff that you used to not be able to get away with because the industry keeps
• 16:30 - 17:00 evolving. So if you're not actively in the industry, you're missing out on all those things as a copy coach and you're not able to, you know, teach that. So if you're learning from a copy coach who's been out of the industry for for years, they're going to give you stuff that used to work. They're going to give you proven formulas that used to work. Plus, they don't really understand the principles. Plus, they don't even have many results in many different industries. Yeah, you might learn a couple of client getting tactics from them, but most client getting tactics these days you can get access to for
• 17:00 - 17:30 free. It's not even like the hard part. The hard part is learning the skill of copyrightiting. So, if you're going to learn the skill of copyrightiting, I'd recommend you learn it from somebody who's actively writing for clients right now, who has experience, who's currently active in the industry, and has generated $10 million in sales copy for their clients. Okay, so red flag number five, and this is a little bit more subtle. This is something you might not as easily see, but it's equally as important. Red flag number five is that copy gurus, they
• 17:30 - 18:00 recycle and they use old success stories. And that's not bad in itself because it does mean that they've got results in the past. But if you want to learn from a copy coach and you want to get results in today's market, you're going to need to use stuff that works today. And so, kind of like I was just saying how many copy gurus are not active in the industry. Many copy gurus don't have active student results. They have results from years ago. And what they will do is they'll take that student result and they'll just reuse it again and again and again. They'll say, "Oh, you know, like so and so he got
• 18:00 - 18:30 results." And then a year from now, they'll say again, "Oh, you know, so and so got results." And I actually know a coach that did this. There's a really successful copyriter who learned from a copy guru and he got results 2 years ago for one month. He hit 10K for one month. And that copy guru was like, "Oh, you know, so and so made $10,000 a month. They're really a successful copyriter. They've been in the game. Amazing. Blah blah blah. Had an interview. It all felt like super legit. And it's like, then why did that copyriter apply to work
• 18:30 - 19:00 with me 2 months later and they were at 2K a month when they made 10K 2 months previously? Why are they at 2K when they apply to work with me in the dojo? That's what happened. I was like looking at the guy's application cuz you know I work with people privately. You have to apply. So I was like looking at his application like why are you at 2K a month? I thought I saw an interview where you were doing 10K. He's like, "Oh yeah, I only made 10K once. Um, so and so kind of like took that and, you know, he made it into, you know, he kind of like spun it a little bit and this
• 19:00 - 19:30 whatever, you know, whatever." And it's like, "Yeah, technically whatever for the guy, right?" But if you're a copyriter looking to learn from somebody like that, that's kind of misleading, you know? It's like, well, did he really get those kinds of results? Is he still actively getting those results or not? He's not, right? He went right back to 2K. So that's that's very important. You want to look for somebody who gets active results. Now, I'll tell you about the dojo for a second. With me, when I work with copyriters, we have a lot of results from last year, but I don't feel comfortable sharing those results today.
• 19:30 - 20:00 I don't feel comfortable taking results from last year and saying like, "Oh, look at this copyright who got results." Like, every single month, we're closing anywhere from 30 to 60 premium businesses in the dojo. And so, I'd rather just share active results right now. So, in my experience as a coach, when you're good at what you do and you help people get results, you always have testimonials. Like, every single month, I have new screenshots and new success stories from clients I'm working with. I don't need a recycle from a year ago. The only time you need to recycle testimonials from a year ago is if
• 20:00 - 20:30 you're not getting results today, right? That's like that's it. So, copy gurus, if you see somebody using a testimonial from a year ago or two years ago, what does that tell you about their results today? Hello. Right? Like they're not getting results right now. Like of all the the five red flags is probably the worst one because maybe maybe if a copy coach, let's say like maybe a copy coach only got $8 million in sales generated for a client and they're not actively running with a lot of clients, but hey, they're getting a lot of results for the students, then go for it. Go work with
• 20:30 - 21:00 them. But if they're not getting any active results right now, it's like you're taking your money and you're like, "Cool, let's just light it. let's just light that money on fire and just like burn it because you're just you're going to learn stuff that doesn't work anymore. You're going to learn strategies. You're going to learn outreach methods. You're going to learn client getting tactics. You're going to learn copy tactics. None of that stuff's going to work. It's not going to be that useful for you. And it's like, well, and now you wasted your money. So, those are the five red flags. Those are the most important things that can derail your success if you work with the wrong person. And instead of giving any of them like a specific attention and being
• 21:00 - 21:30 like, "Hey, here's a bad copy guru. Don't learn from. Don't learn from this person." In this video, I'm not going to give them any attention. We're not going to focus on them at all. I'm just going to show you my list of copy coaches I trust, I've learned from, I've invested money with, and other copy coaches I've heard really, really good things about. And uh you can just take this list and you can learn from these people yourself and save yourself a lot of time and money. So, let's get into that list right now. By the way, if you're curious how I work with my copyrightiting clients and you'd like to learn more, I've got tons and tons of videos on this channel with copyriters who are making
• 21:30 - 22:00 anywhere from 5K a month to 10K a month, 15K a month, 20K a month, 25K a month, even a few making 30, 40, and 50K a month. And I'm going to ask my editor to put the video here. Please put the put the videos here. Put the playlist here. Okay? go watch those videos so you get an idea of the kind of work that we do and how I like to work with my clients if you're interested in working with me and if you're interested in learning some of the secrets from some of the best writers in the industry. So now I'm going to share with you my
• 22:00 - 22:30 personal list of 27 of the best copyriters in the industry and I split this into three different categories. I split this into the ones I've learned from directly. I split this into the ones I like but I never learned from directly. and also other copyriters I've heard a lot of good stuff about but I'm not really that familiar with them so I'm looking into them now learning more about them. Okay, so let's get into it. Okay, so the first list here is the 16 copyriters or marketers I've directly learned from and these are copyriters
• 22:30 - 23:00 I've worked with 101. Some of them and then other ones I've paid for courses from other ones I've read a lot of their copy and studied their stuff but I haven't invested with but I directly studied a lot. Okay, so let's get into it. So the first one is Clayton Makepiece. Now, I really really like Clayton. I I love his style. I love the way that he explains copy, too. So, I've spent quite a bit of money like learning from him. And uh I've worked with a few people that have worked with Clayton as well directly. So, I've I've learned,
• 23:00 - 23:30 you know, through his students a lot of stuff as well, which has been really great for my career. I've learned a lot of good stuff, helped me a lot. And yeah, I just don't have anything bad to say about the guy. He's a he's a he's a genius. May rest in peace. Uh he's generated billions of dollars in revenue uh in in finance, health, publishing. He's done a lot of great stuff, a lot of long- form copy, some of the best campaigns. He's also made boatloads of money as a copyriter and set up some really crazy deals with some of the some of the businesses that he's worked with. Uh I also love the way that he teaches
• 23:30 - 24:00 copy like the passion behind his approach and he likes to break stuff down very very in a very very digestible way step by step which is very much um the way I like to teach copy as well. So his style resonates with me a lot. That's it's a very similar way I like to I like to coach as a co as a coach as well. So yeah only good stuff to say. You're going to learn a lot about um long form copy. You got to learn how to write health copy, finance copy, other very competitive markets. He talks about
• 24:00 - 24:30 stuff like uh strategies and uh techniques for maximizing lifetime customer value. Uh lots of lots of other cool things. One thing I learned from him that was really cool is dimensionalizing copy, which is something that a lot not a lot of people really talk about. And uh yeah, we'll we'll talk about it maybe in another video, but uh yeah, he's really really good. Highly recommend you you you consume some of his stuff. All right, so now let's go into the second coach here. This is my favorite coach, the one I learned from in uh the early days in my first serious year in the industry where
• 24:30 - 25:00 I was really taking coping seriously. I I uh got some training from from this guy. His name is Matt Fury. Matt doesn't know me yet, but I love Matt's stuff. And my clients I worked with, they had invested a lot of money with Matt. So, as the copyright and the team, they told me, "Go through this material." And I went through his material. I went through I just I devoured everything that I could get my hands on from Matt Fury because the way Matt teaches, the way he speaks, his style, he he's he's
• 25:00 - 25:30 very funny. No, I love everything everything Matt Fury, I would read his emails every single day. And he's a coach to some of the very well-known writers in the market these days. If my memory serves me correctly, he's Ben Settle's copy coach. And Ben Settle is the coach to Daniel Thrustell as well. So, if you know the email world, uh this is the king of email, the the early email king. And that's probably why I got good at email so quickly in the
• 25:30 - 26:00 early days and made my client like $5 million my first year writing copy for him. My first big client, I made him like 5 million from email within the first year of taking email very, very seriously. So, no, I have nothing but good stuff to say about Matt. Uh read his emails. Some of his emails you might struggle to bridge into like modern copy because a lot of modern copy is a little different, but the way he writes is very entertaining. He's very good at writing. He's very uh hypnotic in his style. So, I have a lot of good stuff to say. Yeah,
• 26:00 - 26:30 he's he's really good. His storytelling. He's also good at creating dialogue with the audience, which is fun. Not many copyriters know how to do that tactfully. And he's also brilliant at selling like sales pages. uh his products. He's very very good at selling stuff. Now, I like him a lot. He's also written for a lot of businesses and generated a crap ton of results as a copywriter and he has run live seminars in person that are high high ticket. So, he's very very good at what he does. And so, you can learn a lot about email marketing, a lot about strategies of
• 26:30 - 27:00 talking to people on an email list you wouldn't learn anywhere else. Matt's the core. I suppose maybe you'd learn a little bit of that stuff from me these days since I got so much of my style from him since I learned so much from him. That's sort of also part of how I write copy today, but go to the go to the source, you know, learn directly from Matt. He's a he's a great guy and he creates really engaging educational copy. One of the things I learned from him was how to do the how without actually selling like teaching the how.
• 27:00 - 27:30 He he kind of says here's how to do it and then or here's what to do. doesn't really sell the how. He's very very good at that. I I'll leave you to go and figure out what that means. Go and go and look him up and you'll learn a lot from him. Okay, so let's go into the next marketer, Ian Stanley. Ian's very funny. I enjoy a lot of Ian's videos. I I stumbled upon his stuff really, really early on in my career. And yeah, everything he puts out is very high quality. He's a very smart dude. I I do believe I bought some of his products 6
• 27:30 - 28:00 years ago. Not entirely sure which ones. I think he had a book I bought as well and yeah know I read a lot of his stuff. I've been reading a lot of his emails and a lot of email copyriters have learned email copy from Ian. So indirectly I learned a lot from Ian because a lot of my colleagues write styles like he does. I don't know who his clients are. Uh I don't know him that well but I know he's written for a crap ton of people and his copy has made hund00 million at this point. I'm pretty sure he's made $100 million and he's got
• 28:00 - 28:30 a couple of uh courses these days on how to write copy and yeah good good stuff. He's he's very very good at what he does. So I'd highly recommend you sign up to his email list and you start learning from Ian as well. All right, so the next copyright on this list is Colin Theat. He's really smart. I have worked with him directly on oneonone calls. I I like everything that Colin puts out. He's a very smart marketer. He runs one of the biggest Facebook groups on copyrightiting in the entire world. So, he's very very big. Uh, he's got a lot
• 28:30 - 29:00 of experience. He's been in the game for a very, very long time. Over 30,000 people in his group. For a very long time, that was like the go-to group to get copyrighting clients. Like, there's a job board he had, and it's pretty good still. I've seen a lot of good gigs on there as well. But, I remember when I first got started, like everybody would go to this job board to get clients. So, Colin knows his stuff. Really smart guy. He's helped me a lot with my own content strategy and like how to produce ideas that are compelling again and again and again. Uh got only good stuff to say
• 29:00 - 29:30 about Colin as well. Would highly recommend you get in his world. A smart guy. Very very smart guy. Lots of lots of smart insights on copyrighting psychology. I like I like the psychology building a personal brand. He's also brilliant at that. He's also good at building a community. Yeah. He's good at positioning and building expertise. So you'll learn a lot from him. All right. All right, so let's go on to the next one. So David Deutsch, he is a genius copyriter. I think he has made at this point. It's in the hundreds of millions.
• 29:30 - 30:00 I don't remember which one. I think it's 700, but he's generated a crap ton of results. And uh I had the privilege of actually co-hosting a training a few years ago with uh with David. We were guest coaches in the community, and we had a call together and and I learned a lot about ideiation and and you know, how to come up with marketing messages from David on that call and and some of that stuff I still use today. So just one call with David had a very big impact on my career and my my skills as a copyriter. So I'd highly recommend you
• 30:00 - 30:30 you know you sign up to David's email list. He he always writes really good stuff. He's a very smart copyriter. I think he has a product. Oh, I'm probably going to botch his product name. Just just search him. David Deutsch. Very good copyriter. He's got good products. I've purchased from him before. I learned a lot from him. He also coaches some copyriters 101 still. So you can learn from him directly as far as I know. And uh yeah. Yeah, he's he's he's brilliant. He's brilliant copyriter. He's good at creating headlines and crafting sales pages. Very very good. All right, so the next one is Gary Halbert. Gary, of course, you may
• 30:30 - 31:00 already know who Gary is. I I like Gary because his writing style is very energetic. It's it's very explosive writing. It's very fun to read. And I haven't learned directly from Gary, I suppose you could say, but I learned from a guy that learned from one of Gary's mentees. So, so I I guess you could say like I'm a fourth generation uh Halbert mentee because yeah, like the guy I learned most of my copyrightiting from in the early days I learned directly from his mentor worked with
• 31:00 - 31:30 Gary directly for a very very long time. So I wouldn't say that I know Gary's like stuff super super well because I don't read a lot of old school copy. I I find that it it is useful but it has its place. a lot of modern copies is is different because the market is different and the way you talk is different and the style and the length and stuff. So, I don't spend too much time on on old school content. But when I do read old school sales letters, I enjoy Gary's stuff and he's always been very very good. And I'm sure many of the
• 31:30 - 32:00 strategies that we use in today's market go back to him. You know, a lot of the stuff that I've learned over the years through working with really talented copywriters, I probably I probably learned all that stuff and it actually probably originally came from Gary. So, that would probably be, you know, where I directly learned from. He's also a mentor to many of the top copywriters. You know, you're going to learn a lot if you if you uh study some of his stuff. All right. So, the next copyriter here is Gary Benenger. And I love Gary because well, I mean, first of all, he's one of the best copyriters in the world. I love the way he writes bullets. Very,
• 32:00 - 32:30 very good. Just very entertaining copy. I always enjoy it. I always smile. That That is one of the best things about a good copy coach and a good copywriter. They always make you smile. They're really good at making you smile or laugh. Especially with good copy. Like whether it's fear copy, whether it's, you know, curiosity angle, big secret angle. This kind of makes me always chuckle like, "Oh, that's silly or that's funny or that's that's really really smart." So, you know, he is one of those copyrighters that always makes me smile. And Gary was personally
• 32:30 - 33:00 mentored by John Cables, one of the pioneers of modern advertising. And he worked closely with David Oggovie, the legend of advertising, and he's created a lot of copyrighting frameworks that have changed the way that the direct response world works. And we still use a lot of those today. So Gary's really, really good. Gary is one of the big names that a lot of people they they get a lot of inspiration from, and so I have to put him on this list. And I actually want to learn a lot more from Gary. I think over the next few months I'm going to dig more into his stuff and become
• 33:00 - 33:30 more familiar with a lot of what he teaches because he's really really really good. You learn a lot about advanced persuasion from him and a lot of sales copy techniques. He's really really good at that and he also knows how to position products very very well. So if you want to position your product as the go-to, you should learn from Gary. He's really good. Also, by the way, you might not know this, but he does actually have an active email list right now and he's been sharing a lot of stuff recently. So hopefully when you watch this it's still live. Make sure to go and subscribe to his email list and
• 33:30 - 34:00 uh learn from him. He's good. The next one I want to talk about is Eugene. So Eugene Schwarz is one of the best marketers in existence. He put together the book Breakthrough Advertising and most copyriters live and breathe this book. I I would highly recommend you learn from him. He has a lot of principles about marketing that are timeless and it is difficult to sometimes apply his book especially because it's very very dense and there's a lot of tactics and a lot of concepts
• 34:00 - 34:30 in there but you definitely want to have this book. You definitely want to learn from Eugene. Highly would recommend him. Uh a lot of the good copyriters of today will all talk about Eugene and yeah so you got to be you got to be aware of him. You know these are the these are the guys. This is not the gurus. You see, copy gurus, copy gurus or Eugene. Choose Eugene Schwartz, you know. So, learn from all these people, but don't be overwhelmed. Don't worry about trying to learn from everybody at once. Pick one coach. Doesn't have to even be on this list. Make sure that they don't have the five red flags I brought up earlier. Learn from them. They're going
• 34:30 - 35:00 to distill a lot of what the best teach and they're going to teach it to you. And it's okay if you don't learn it directly from, let's say, Clayton or from Gary Albert. I mean, some of those guys you can't learn from anymore because they've really passed away. But you'll find that a lot of the tactics that uh work today are all originally from the greats and it's just been passed on generation after generation. It's a very beautiful skill actually. It's like a craft and I think of Japan. You have like a sensei and he teaches somebody and then they become the sensei
• 35:00 - 35:30 and then they teach somebody and then there's a sense. It's very much an apprenticeship. Copyrightiting is not a course. You can't just buy a copy course and and become a a master copywriter. It is an apprenticeship. You do have to learn oneonone at the end of the day. So, learn from these people. Get as much information as you can from them that you can find useful. But long-term, you do want to get a one-on-one copy coach. It's why I say like look at the interviews on my channel. You can get an idea of what it's like to work with a a
• 35:30 - 36:00 good copy coach. And then you go find the coach that you think makes sense for you. But in the long run, if you want to make more than $10,000 a month, you want to go to that $25,000 level, your copy has to reflect that. You know, if you want to make $25,000, your skill has to reflect $25,000. And you're only going to get there if you hire a good copy coach. You're not going to be able to get there by yourself. I've had the privilege of learning from a lot of good copy coaches without having to pay them because they were copy chiefs at companies I worked for. So, I was working for a company. I
• 36:00 - 36:30 had a copy chief. But if I were to have learned from those copyriters without being in those teams, I would have paid them anywhere from $3 to $5,000 a month. So, you got to factor that in to your your growth. You know, if you want to make 25K, what is 5K a month anyway, right? And most coaches are not going to charge you that much anyway. But even if they did, it's worth it. So, keep that in mind. Let's keep going. Okay. I'm going to put Dan Kennedy on this list. Great books, great coach, billions of dollars in sales. He's worked with some of the best in the business today. They
• 36:30 - 37:00 learned from him. Add him to your list. I'm not going to go into too much detail there. Dan is one of the best. I think that he doesn't even really need an introduction. If you're a copyriter, you should know he exists at this point. So, you know, make sure that you're learning from Dan Kennedy or that he's on your radar at least. All right. So, the next one on this list, my friend Adel Lamasi, he's a great guy. Generated $1.4 billion in results in 428 niches. So really, really, really experienced copyriter. I've worked with
• 37:00 - 37:30 him oneonone. I've chatted with him on the channel. You can actually watch his interview on the channel. And he is, yeah, he's fantastic. You know, just one just one one-on-one session with him, and I knew I wanted to work with him long term and work with them oneonone just because of the way he he does what he does. You have to experience certain copy coaches. You just have to experience the work yourself. You just have to be on the phone and let them demonstrate their skill. That's actually maybe even like red flag number six is that they cannot demonstrate that they're good live because if they can't demonstrate that they're good live, very
• 37:30 - 38:00 low chance that they're they're a good copywriter. It's a good way to like put put a copy guru on the spot, get them to write some copy, see how it turns out. If they can't do it, probably not that experienced, probably not that decent copy, you know. So adult's fantastic. His system is very straightforward, very very easy to consume and very easy to understand, even for um somebody that doesn't have a lot of experience in the industry. So, got nothing but good stuff to say. He's one of the very few copy
• 38:00 - 38:30 coaches that I would recommend my own clients to and say, "Hey, do you want to learn copy from somebody other than me?" Then go and learn from Edel because he's really good. So, the next one is Joon Weebi. I hope I pronounced her last name correctly. It's interesting cuz we used to live in the same city in Canada cuz I lived in Canada for a while and when I first discovered her channel, I noticed that she was living in Victoria, Canada. And I was like, "Oh, that's pretty cool." So, it's too bad I didn't meet her in person. But I had the opportunity of learning from her because one of her
• 38:30 - 39:00 business partners and I we wrote sales copy for a client together. And when we were writing that copy, he gave me access to some of her training to to help with that process. So I was able to to learn from her. Yeah, it was really good. Like really really good stuff. She's very very systematic. She approaches copy from a data perspective. She collects a lot of messaging from customers and and testimonials and she takes everything and really puts it all together and makes an incredible sales page. Very very data driven. If you're a systematic person and you're very like I
• 39:00 - 39:30 want to do it this way, I would recommend you learn from her because she's good at doing it that way. And then we got Chris Ad, Mr. Money Fingers. Chris is fantastic. Uh, I love Chris. He's he's he's hilarious. He's really good at what he does. He writes really emotionally compelling copy. His prospects get a punch in the gut every single time they read his stuff. So, I've read a lot of his sales copy and you know that stuff's gold. He I save it in a swipe file and go back to it to revisit it just to enjoy how good it is. Chris is a fantastic copywriter and I've
• 39:30 - 40:00 I've worked with him because I've purchased some stuff from him before. I've I've watched his trainings. I've done the exercises that he recommended and I've seen a lot of results in my own copy because of what I learned from Chris. So again, another fantastic copyriter you can learn from. Highly recommend Chris. Daniel Thrussell. So I hope Daniel doesn't ban me from his email list for talking about him because Daniel's great. No, Daniel's funny. I I'm always on his email list and reading his emails and he's always making me laugh. He he's fantastic at
• 40:00 - 40:30 what he does. I don't think I've actually bought anything from him yet. That's why I hope he doesn't ban me because I have been studying his email copy even though I haven't been a customer. I've studied his email copy. I've read a lot of his stuff and just just his emails alone, I would say, is a masterass on how to write entertaining, engaging copy. So, I've learned a lot from him without even having to buy any of his courses. I would like to continue to learn more from Daniel. So, Daniel, please don't ban me from your from your email list. I enjoy I enjoy reading your stuff and
• 40:30 - 41:00 uh yeah, looking forward to looking forward to continue learning from you if you're watching this video. So, all right. And my good friend Ed Ray, one of my first copy mentors. I learned a lot from you, bro. I know you're probably going to watch this. So, thanks so much for all the coaching that you've given me. Early on when I was writing copy, Ed was there and he gave me a lot of one-on-one time. He gave me a lot of feedback. He gave me a lot of perspective. And I wouldn't really be anywhere where I am today without Ed because Ed was just now has just really given me a lot of his time and attention and love and support. And Ed's a great guy. Ed's it's great at copy. He's very
• 41:00 - 41:30 very versatile writer. He can write in multiple markets. Um business to business, business to customer. Uh he's great, you know, you can't go wrong when you work with somebody like Ed. Yeah. And Ed's a good friend, too. Ed's a very supportive guy. So like he'll be able to help coach, you know, he's he's strong. He's he's he's, you know, tell you what you need to hear sometimes. like tough love, you know, but he's good. He's very, very good at what he does and I've learned a lot from him. So, you know, follow Ed. Ed Ray, fantastic guy. All right. Next on the list, we got Troy Ericson. Troy is fantastic email
• 41:30 - 42:00 marketer. I have learned a lot from him. I was in his communities for a while while he was still actively coaching. I think he's doing more of his work as a copyriter, which is good, right? Actively in the industry. That's why Troy is one of the best because he's actually in the game working making clients money, not just running info products. So, I really respect Troy. Troy is a fantastic coach and fantastic copyriter and marketer. And I had the opportunity to work with him oneonone. I had a call with him oneonone. And on that call, I I I got a lot of insights,
• 42:00 - 42:30 you know, just one hour with him and did a lot for my business, a lot of stuff that I don't think even Troy really knows. Maybe when you watch this video, Troy, you'll you'll know. But he told me on that call, you know, charge a lot more money and also post a lot more, be more active at the time. I was very not invisible, but I just wasn't very big. People didn't really know who I was. And Troy told me to get out there and talk to more people. And I wouldn't be where I am today if I hadn't been more active and talked to more people. So Troy was a part of that. And that was good. It was really good to hear it from Troy as well that, you know, you you've got some good
• 42:30 - 43:00 stuff going for you, but you need to get out there. You need to talk to more people. So I'm going to pass that message on the thing I learned from Troy to you. The reason you're not where you want to be as a copywriter and the reason you don't have premium copy clients and that you're not at 25K a month is probably because you're not actively posting. You're not actively out there. So, you need to go and get out there. That's going to take you to the next level. All right. Next, we got Alan Sultanich. And I worked with Alan 101 in his Fast Forward. Alan's brilliant, super smart marketer. The thing I like about Allan is that he's
• 43:00 - 43:30 not just a copywriter. He has the full perspective on marketing. So he also helps you to understand the strategy and why you write a certain way and how to write a certain way to different markets. He's a very flexible writer and a very flexible marketer and we did an interview on the channel so you can go watch that. He understands marketing not just copyrightiting. He understands the full picture and when you have somebody that understands the full picture you're much better equipped to write copy in the way that actually works with the the overarching strategy. And that's really important because a lot of copyriters,
• 43:30 - 44:00 they just write copy without understanding the strategy. They just write the copy. But when you understand the strategy, the copy is even more effective. And you can actually adjust your copy to match what the market and what the offer really requires it to be. And that's fantastic. And you're not going to get that from most coaches. You're definitely not going to get from copy gurus. Just spend two hours learning from Allen with his free content. And your wallet will thank you. Your career will thank you. You'll probably learn more in just two hours than you'll learn from 20 copyrighting gurus combined. Okay? He's really,
• 44:00 - 44:30 really smart guy. Highly recommend you learn from Alan. All right. Now, let's move to list two. The five well-known copywriters I have uh not directly learned from but are very very good and I've consumed some of their stuff and I really really like what they have to say and they're really really good at what they do. The first one here is Stephan Georgi. Stefan's fantastic. Stefan has taught a lot of carpriters I've learned from. So, I've learned a lot of stuff indirectly from Stefan. And a lot of copyriters I've coached, a lot of copyriters that work with me always sing Stefan's praises. They say, "Oh, I learned a lot of stuff from him about
• 44:30 - 45:00 mechanisms, a lot of stuff about how to to um create a solution for the marketplace so that the market thinks that, you know, the offer that you're selling is the most logical and the best offer." Stefan's really good at mechanisms and he's really good at making the market see your product as the only product that they should be getting. All right. Another copyrighter I've heard really really good stuff from, but I haven't learned from is Paris Lampropolis. I know Paris has created a crap ton of controls. I think it's 50 controls if I remember correctly. Like he has generated multi
• 45:00 - 45:30 like hundreds of millions of dollars. I think like a billion at this point. One thing I remember Paris saying years ago, I hope I don't misquote him, but he said he said something to the effect of like if you don't cringe at copy from months ago, you're not getting better. I've heard that Paris is one of the most successful copers in history. So, I'm going to learn a lot more from him. I would highly recommend you look him up. He is one of the best. He has created a lot of results, a lot of results. So, learn from him. Another copywriter I've heard a lot of great stuff from is Kevin Rogers. Always hear really, really good
• 45:30 - 46:00 stuff about Kevin. He's one of the few that really cares about the future of the industry and he really cares about copyriters and he's really investing a lot of time into serving copyriters as best as possible, making the industry a lot better. Then we got Alex. Alex Katon. So, Alex has got a massive YouTube channel and I don't know too much about Alex, but I've got a few clients that have worked with her and they've all said really, really good stuff. She's got a big agency. She works with a lot of people and has generated a lot of results. So, really recommend that you, you know, check out her YouTube channel, check out what she's up to, sign up to her email list, see what
• 46:00 - 46:30 she has to say. She's a really talented copyriter and marketer. Now, I thought about this and I decided to put John Coloulton on this list because I actually haven't really spent too much time studying John's stuff. I've read a few of his his sales letters. I haven't read as many as I'd like, so I thought I'll just put him here. But if you don't know John, you're not really in the copyrightiting industry yet, I would say John is one of the best ever. Most copyriters would agree with that. So check out John. John Colton. Amazing sales copy. Really, really good stuff. You know, definitely would recommend you you add them to your list of people to learn from. All right, so we're on the
• 46:30 - 47:00 final list now. Now, this list is five copyriters I've heard really good stuff about, but I haven't really read much of their stuff. I don't really know much about at all, so I can't really share any perspective. I'm just going to briefly list their names and uh I would recommend you you have a look at them because I've heard good stuff from more than five copyriters, five people I trust. They've all said good stuff about these these copyriters. So I'd highly recommend you you check them out. Okay, so the first one is Kim Cross Schwam. I hope I pronounced that correctly. Kim is from what I've heard really really good
• 47:00 - 47:30 and she is a fantastic email marketer. I think I'm on her email list, but I don't Sorry, Kim. I haven't read as many of her emails as I'd like to have, but whenever I remember reading her emails, I was like, "Yeah, she's really really good." Then there's Pauline London. And I've seen Pauline in quite a few different communities I've been a part of. I have coached some people that uh have she's also coached and yeah, heard really really good stuff. Seen some of her posts on Facebook. I think she's she's great. Looks like she's really talented at what she does. I'd highly recommend you learn from her as well. Yeah, I'm going to reach out to her and ask her if she'd be down for an
• 47:30 - 48:00 interview. like to get to know more about what she's up to. Then there's Dan Ferrari. Don't know anything about Dan at the moment, but I've heard only good stuff about him. So, I would highly recommend you check him out, too. So, then there's Kyle Milligan. Kyle's really cool. I I haven't really consumed much of his stuff, but maybe a dozen copyriters at this point have said that they've learned from Kyle and they they got into the industry with Kyle. So, I've heard he's really really good. So, I'll check him out and I highly recommend you check him out, too. Then, there's one more. Last, but not least, Nabil Aziz. I've seen Nabil. I've seen his posts on Facebook. I've heard lots
• 48:00 - 48:30 of good stuff about him from a lot of copyriters. And again, I don't really know much about him, but I know that uh I've had dozens of copyriters tell me good stuff about Nabil, so he must be really, really good. So, check him out as well. All right, there you have it. That's my list after spending $100,000 on copy coaching. Those are the copyriters I would recommend you spend your money with and you learn from. And you also have the five red flags of all the gurus out there that are looking to take your money. So, please avoid them and learn from the best instead. Now, if you want to take your copyrightiting
• 48:30 - 49:00 skills to the next level and you want to close more premium clients and you want to make more than $10,000, you want to make $15,000, 20,000, $25,000 a month as a copywriter, then check out some of the videos on my channel where I interview some of the best copyrighters in the game right now. We talk about everything from buyer psychology to how to write the close to how to write headlines to, you know, create offers that scale to how to test stuff on the on the sales page to how to close clients for $5 to $10,000 per month. We talk about literally everything in these interviews and I'm bringing on more and more guests and more and more of my clients every
• 49:00 - 49:30 single week to share those secrets with you guys. Oh, and one more thing. It's very, very important. One more thing. Hopefully, he appreciates the way I said it. Just know that I believe in Oh, thanks. Oh, no. You know what? I haven't been recording. Just kidding. Now you know what it's like. Get wrecked.