Exploring Fujitsu’s vision and digital transformation

Summary

At the Fujitsu Forum 2019, held in the vibrant Digital Transformation Zone, leading minds from Fujitsu, their partners, and customers gathered to explore innovation and rethink business strategies in the digital age. With technology moving faster than ever, discussions centered on trustworthy digital transformation and the necessity of ecosystems in navigating this chaotic landscape. Attendees also examined the critical importance of corporate social responsibility in today's complex world, emphasizing the need for businesses to embrace ethics alongside technological advancement. Ultimately, Fujitsu is highlighting how crucial it is for organizations to build trust through a clear vision and collaborative ecosystems while fostering responsible business practices.

Highlights

• Fujitsu Forum brings together global tech leaders to discuss innovation and trust-building. 🌍
• 67% of people trust organizations with a clear vision—vital for navigating chaos and complexity. 📈
• Successful digital companies thrive by leveraging ecosystems. Think Netflix and Amazon! 🌐
• CSR initiatives are crucial and should be deeply rooted within business practices, beyond just PR. 💡
• Automation in security frees up analysts for complex tasks, proving it's about augmentation, not replacement. 🛡️

Key Takeaways

• Trust is essential for digital transformation; organizations must communicate a clear vision to build it. 🤝
• Digital transformation is complex and requires a change in business operations, not just technology. 🔄
• Ecosystems are fundamental for innovation and navigating the complexities of modern business. 🌎
• Corporate Social Responsibility (CSR) is not just PR; it must align with the core business values and practices. 🌟
• Automation is about enhancing human capability, not replacing it, especially in security roles. 🔐

Overview

At the heart of Fujitsu Forum 2019 lies the Digital Transformation Zone, showcasing cutting-edge technologies like AI and quantum-inspired solutions. Attendees from across the globe gathered to immerse themselves in the latest innovations and strategies for building a 'trusted future'. The event emphasized the significance of establishing trust, not only through advanced tech but by ensuring ethical and responsible practices as well. With 67% of people trusting organizations that set a clear vision, it highlights the increasing necessity for businesses to clearly communicate their long-term goals and ethical standpoints.

Digital transformation isn't just about tech updates—it's a complete business overhaul focusing on integrating technology with business objectives. Fujitsu's strategy of 'digital co-creation' sees the company collaborating with partners and clients to redefine business processes before diving into technological solutions. It's all about understanding the business's core objectives first and striving for a seamless blend of tech and business operations. With only 66% of leaders acknowledged to have embraced ecosystems, there's a push for wider adoption to drive innovation and respond to modern business challenges.

Beyond technology, Fujitsu stresses the importance of Corporate Social Responsibility (CSR), underscoring that these initiatives should be inherently linked to business purposes, not merely marketing tools. The company fosters a human-centric digital transformation agenda, assuring that automation complements human efforts rather than substitutes them. As cyber threats evolve, automation helps in offloading routine security tasks, enabling human analysts to tackle more complex issues, thus reinforcing a blend of human and machine efforts in securing the digital landscape.

Chapters

• 00:00 - 00:30: Introduction The 'Introduction' chapter sets the stage for what is to come, although the transcript provided is largely silent with musical notations, '[Music] [Music]'. This indicates a likely transition into the main content, possibly setting the tone or theme through music, but does not provide specific textual content or discussion.
• 00:30 - 01:00: Welcome to Fujitsu Forum 2019 The chapter titled 'Welcome to Fujitsu Forum 2019' introduces the second day of the Fujitsu Forum 2019, which is attended by guests from over 80 countries. The forum is focused on innovation, the latest technological insights, and digital transformation. It brings together Fujitsu, its partners, and customers, with activities centered around the digital transformation zone.
• 01:00 - 01:30: Exploring Latest Technologies The chapter titled 'Exploring Latest Technologies' revolves around the exploration and understanding of various cutting-edge technologies such as AI, digital advancements, and quantum-inspired solutions. Additionally, the chapter discusses the importance of building and maintaining trust within technological ecosystems. It highlights the theme of driving a trusted future, as emphasized by this year's Fujitsu forum. The chapter also touches on the skepticism caused by high-profile instances like Facebook's Cambridge Analytica scandal, which have fostered some cynicism towards technological advancements.
• 01:30 - 02:00: The Importance of Ethical Technology In the chapter titled 'The Importance of Ethical Technology,' the focus is on how data is stored, processed, and the necessity for technology to address business and societal challenges with ethics and morality. Fujitsu's commitment to ethical technology is highlighted through their technology and service vision, indicating an organizational priority towards ethical practices in tech development and implementation.
• 02:00 - 02:30: Fujitsu's Commitment to Technology and Service Vision The chapter focuses on Fujitsu's dedication to technology and its service vision, highlighted through an interview or interaction involving David Gentle, the Director of Strategy and Foresight. The discussion revolves around a comprehensive document filled with valuable insights and statistics about Fujitsu's strategies. Though the document is extensive at 80 pages, specific statistics and insights were emphasized and shared with viewers, referring to them being displayed visually on a screen for better understanding.
• 02:30 - 03:30: The Importance of Vision and Trust The chapter discusses the critical role of vision and trust within organizations. It reveals that a significant majority, 77%, of people tend to trust organizations that have a clear vision. Additionally, 74% of organizations develop products and services in collaboration with their customers, reinforcing mutual trust and cooperation.
• 03:30 - 04:30: Challenges of Digital Transformation The chapter titled 'Challenges of Digital Transformation' criticizes the vagueness and inefficacy of many vision statements often used by organizations during their digital transformation efforts. It questions whether these visions truly convey meaningful goals or simply exist as public relations tools. The chapter suggests focusing on tangible changes occurring in the world, possibly implying a need for more actionable and realistic planning in digital transformations.
• 04:30 - 05:30: Role of Ecosystems in Digital Transformation The chapter 'Role of Ecosystems in Digital Transformation' discusses the increasing complexity and chaos in the business world due to digital transformation. It highlights issues like data privacy and disruption that can destabilize organizations. The narrative underlines the importance of robust ecosystems to navigate these challenges effectively.
• 05:30 - 07:30: Importance of Corporate Social Responsibility The chapter emphasizes the importance of having a clear vision for businesses, especially during chaotic and complex times. It argues that without such a vision, companies might face significant challenges. The importance of trust is highlighted, with statistics showing that a significant percentage of people are more likely to trust organizations with a clear vision. This underscores the correlation between having a vision and gaining trust.
• 07:30 - 09:00: Conclusion and Preview of Upcoming Content The conclusion emphasizes the importance of trust in business, highlighting that successful companies build trust with customers, employees, and partners. The chapter also focuses on digital transformation, noting its universal acknowledgment of importance among industry professionals. However, it acknowledges that many boardrooms fail to act on this due to the challenges and complexity involved in implementing digital transformation initiatives.

Exploring Fujitsu’s vision and digital transformation Transcription

• 00:00 - 00:30 [Music] [Music]
• 00:30 - 01:00 good morning welcome back to the chit sue forum TV you join us on day two of four jitsu four and twenty nineteen where the guest from more than 80 countries around the world will be coming back to experience more innovation and understand the latest thinking from the wonderful people fujitsu their partners and customers as yesterday we're within the center of the digital transformation zone here at Fujitsu Forum where guests get to come
• 01:00 - 01:30 and experience all the latest technology that's in play whether that's AI digital a nele the quantum inspired digital a nailer of course and or whether that's understanding how ecosystems should be built but most importantly everyone is looking at how they build a trusted future of course the title for this year's for Jitsu forum is driving a trusted future there's been a lot happening in recent years technology wise it's caused some cynicism within tech I mean if you think about the high-profile cases like Facebook's Cambridge analytic made skeptic serve a
• 01:30 - 02:00 lot of us didn't it how is our data stored well where is it stored how is it processed lots of valid questions if we're truly going to move to a scenario where technology is going to address those key business problems and societal challenges that we all face the technology needs to be delivered with greater ethics and morality part of Fujitsu's commitment to this comes through their own technology and service vision the Fujitsu technology and service vision with me to help me
• 02:00 - 02:30 understand what that is what it means and the great statistics that we've pulled out of it a familiar face to forge it suit for MTV viewers David gentle director of strategy and foresight 80 pages of a document I read through flush full of insights to much to share with viewers we pulled out some of the statistics which I know you were talking a lot about yesterday we put those on screen and now to say viewers can understand it's within the documents should be able to see it up on the plasma and over your left shoulder there
• 02:30 - 03:00 we go so 77% of people are more likely the trust organizations that set out a clear vision and we've got 74 percent of organizations at develop products and services in collaboration with customers sixty-seven percent of organizations are undergoing digital transformation 66% of leaders say their organizations leverage an ecosystem and 67% of people trust organizations have a positive impact and they drill into those in a moment but I want to start with the
• 03:00 - 03:30 vision isn't this just a flash way of saying we've got a mission statement I what does it mean anything does it do anything so that's a really good challenge and I think um you know visions do get a lot of bad press around you know good PR and so on I would take it just back a notch and actually one of the messages that we're we're talking about here at Forum is around sort of the changes that happen in the world you
• 03:30 - 04:00 mentioned sort of issues around data and privacy and so on and and it goes much wider than this you know we think actually the world is entering a period where things are becoming very chaotic businesses have never been more complex to run things very uncertain organizations are getting hit left right and center by disruption there's all sorts of things going on that can can really pull a rug from under a business and and I think I mean I would argue it's always been important to have a
• 04:00 - 04:30 clear vision for business where you're going but I think now it's particularly important to be able to go navigate this period of chaos and complexity because if you don't have a clear way of seeing where you're going I think you'll really get into trouble in this in this current period and and we could see from that stat that you pulled up earlier you know 67 percent of people or trust an organization that third sets our vision I mean that tells you everything about the importance of having a vision you know and and Trust is really at the root
• 04:30 - 05:00 of business is what all businesses do is they need to establish trust with with their customers and their employees and their partners I don't think there's any attendee of Fujitsu for them if I stopped them and said digital transformation how important is it I think a hundred percent would say absolutely yet there are board rooms out there that are failing on this why is that so I think um there's a very simple answer to that question and that is because it is really difficult it is extremely difficult and I think people
• 05:00 - 05:30 think it's people think digital you know it's just another digital project put some resources in and bang here's my outcome and the thing with digital transformation is really about actually I mean it's in the word it's about transforming your business changing the way that your business operates it's not just the technology but the business the people the process absolutely yeah and and in a way and this is again one of the messages of forum I mean you've seen probably when you come into the event front right and
• 05:30 - 06:00 center we've got our digital co-creation - digital transformation Center where we're really showcasing co-creation and we think this is fundamental really to digital transformation to be able to just take a step back not dive into the technology but really try and understand well actually you know what am I trying to do what is my business trying to achieve what is my objective before then getting into the getting into the the technology and I think that it's absolutely crucial if you don't do that you know you can get lost in technology
• 06:00 - 06:30 and you can find innovation extremely difficult so so you know we think it is about changing the approach because it is such a you know major thing I mean that's fair point I don't know I accept that 2/3 of those surveyed doing fine with transformation but there's a third that aren't doing anything what why is there so many that haven't got to grips with this are they just daunted by the points that you've just made or so I think I
• 06:30 - 07:00 mean it's like anything with you know the technology there's a there's an adoption cycle there's some people that sort of get into it early there's sort of middle adopters and late adopters and I think what we're seeing with digital transformation is there's a similar you know similar effect there's a lot of companies that are out there that have kind of created a lead and being able to transform their businesses or it create new startups that have been extremely successful in that you know in the digital area I think there's some some companies I mean maybe they're you know they feel like there
• 07:00 - 07:30 what they do is it's very much sort of embedded in in a physical world I mean you can think of organizations like construction companies you know where perhaps it's harder to find an application for technology but but it will it will certainly come to you to all organizations but I think it comes back to the the point I made just now that you know it is difficult and and and one thing that is perhaps not obvious behind that statistic is that the two-thirds that are undergoing digital transformation you know most of
• 07:30 - 08:00 those are quite a long way from completing it right you know it's it's you know we find that a lot of people we talk to are in a financial cortex execute a lot of their digital projects along their journey and you know arguably actually it may not be a journey with a final destination you know it may actually be just to continue on now process of evolution we heard in the opening keynote yesterday the importance of ecosystems that was then further reinforced in the second keynote
• 08:00 - 08:30 where we heard from the Fujitsu partners and we had a couple of segments on Fujitsu for MTV there's a third that haven't got ecosystem but I suspect the answers probably going to be similar ecosystems are important right so the third that aren't embedding them they've got a bit of work to do yes it's new to see one because the world I live in I mean I you know for me ecosystems are extremely important and a really major piece of the of the digital
• 08:30 - 09:00 transformation story and the innovation story and certainly you know this is one of the reasons we've made it such a big message at forum this year because we think is it's absolutely crucial I think um something that we we've seen is that digital companies so you know if you look at the really successful digital companies like Netflix or Amazon yeah you know they always talk about ecosystem something it doesn't get so much attention but ecosystems are really fundamental to the way that new emerging digital companies operate and and again
• 09:00 - 09:30 I think it's a process of just trying to get all organizations to recognize how important it is to have that ecosystem of organizations around to be able to deliver innovation and again it's back to the point about the world is changing you know the world is not the same as it was ten years ago and certainly in ten years time it can be very different and you can't it's so much harder now to operate in isolation as an organization so you need to have these these partners around you and not
• 09:30 - 10:00 just partners and customers you know customers are starting to become part of ecosystem customers being able to to feedback into into your product or into your service and actually be part of how that how that is developed so so we think it's very important and again back to your earlier point you know perhaps the reason that it's not every everyone kind of aligns with some of these other things you know you can't it's very difficult to deliver digital transformation of you if you're not leveraging an ecosystem so so you need
• 10:00 - 10:30 to do it's not just one of these things you need to kind of be aware of all of them and they all align and they all support we're within an age where responsible business is critically important and CSR initiatives are hugely impactful and they need to be delivered I saw almost two-thirds of respondents say that they're committed to making a difference what I'm keen to understand is are they just CSR messages or is there real depth behind those businesses
• 10:30 - 11:00 coming out and saying I want to make an impact because I can't imagine any business is going to come out and say no we don't want to make an impact on society it's their depth of meaning there though so I think again it's something that is often a topic of whitewash you know to marketing wash whatever you know clearly you can you can build a very good PR around social responsibility and so on but it does go a lot deeper and it comes back to the
• 11:00 - 11:30 point about the way that the world is at the moment and the fact is becoming more complex more chaotic faster moving there's more disruption and and it really is imperative for organizations to understand where they sit in that I mean not just with with regard to their customers regard to wider society and you know we've seen the last five years there are countless examples from lots of different sectors where organizations
• 11:30 - 12:00 have really come majorly unstuck I mean we can all think of examples where they have taken their eye off the ball around so it's it's crucial we think I mean not just to do the right thing but actually if you want to be a successful business if you want to be a business for the future you know if you want to see where
• 12:00 - 12:30 you're going back to the point about vision you know it's absolutely crucial that you have an understanding of this idea of where you sit what your purpose is and what you're driving for so it goes way beyond you know a good a good marketing story we think it should be absolutely integral to the organization something in Fujitsu with our Japanese heritage we've always we've always felt really passionately about you know having this having this idea of social
• 12:30 - 13:00 responsibility we think it's really important thank you thank you so much for coming in facing those questions so there you have it the Fujitsu technology and service vision is far more than just corporate PR fluff there's real depth and real purpose within a document if you're interested to take a look you can google for jitsu technology and service vision you'll find the link as PDF that you can download it is packed full of great insight and we are going to continue to bring you insight this
• 13:00 - 13:30 morning next we're going to jump across to security automation has been a theme at Fujitsu for and 2019 hasn't it cynics out there saying this is automation doing away with human roles it's absolutely not Fujitsu is wholly committed to a human centric digital transformation program the security example we're about to bring you is one fine example of automation in progress analysts that are being released from mundane tasks freed up to deal with the more complex analytical tasks in making
• 13:30 - 14:00 sure that they're protected in an age when cyber attacks are on the rise you may remember last year the cost of cybercrime 610 billion dollars surely it's only gone up in 12 months hasn't it what's also gone up is how you need to act from a security perspective getting on the front foot next we're talking to the security team and they're going to help you understand what you need to know and what you should be doing what time we ready 44 16 minutes time about that 9 o'clock see you soon [Music]