Full Guide: Best SMMA Cold Loom Strategy 2025

Summary

In the first of a two-part series, Charlie Morgan delves into the essentials of mastering cold Looms, a tool that he attributes to generating massive business growth. He stresses the importance of delivery over scripting, emphasizing that the tone and mood can significantly impact the effectiveness of Looms. By sharing personal experiences and insights, he explains how confidence, mood, and pacing contribute to successful looms, while also touching on challenges like accents and robotic delivery.

Highlights

• Charlie stresses the importance of tone and mood in Loom delivery. 🎶
• Confidence and conviction should wrap every word. 💪
• Pacing your delivery keeps the audience engaged. ⏩
• Avoid sounding robotic; looms should feel natural and conversational. 🤓
• Accent can affect Loom reception; consider who's delivering the message. 🌐

Key Takeaways

• Delivery trumps script! 🎤
• Mood and confidence are key. 😎
• Pacing and tonality influence engagement. 🎵
• Avoid robotic sounding looms. 🤖
• Overcome accent challenges. 🌍
• 80% focus on delivery, 20% on script. 🚀

Overview

Charlie Morgan opens his video by emphasizing the critical role delivery plays in the success of cold Looms. Unlike many, he advises focusing more on how you say things than the script itself, drawing from his experience of creating over a thousand Looms that led to significant business growth.

He talks about the necessity of striking the right mood and confidence level when recording Looms. Charlie describes how your mood can set the energy for your message, impacting its reception, and how confidence creates conviction in your words, making them more believable.

Charlie tackles additional hurdles like speaking speed, avoiding sounding scripted or robotic, and managing the impact of strong accents. He suggests that finding the right delivery balance can help bypass these problems, ensuring that potential clients are engaged and persuaded by your Looms.

Chapters

• 00:00 - 00:30: Introduction The chapter titled 'Introduction' kicks off a two-part video series focusing on the use of cold looms for business growth. The speaker, who has utilized looms for years, emphasizes the significance of proper delivery techniques over content, which will be covered in the next part. This section highlights the importance of articulation and delivery as often underestimated elements in creating effective loom presentations.
• 00:30 - 03:00: Importance of Delivery In this chapter, the importance of delivery is highlighted, focusing primarily on the effectiveness of 'cold looms' in business communication. The speaker shares that they have sent countless cold loom videos via email, resulting in acquiring hundreds of clients and generating hundreds of thousands, if not millions, of dollars. The emphasis is on doing it correctly rather than copying techniques, aligning with the channel’s ethos of understanding and implementing strategies instead of mere replication.
• 03:00 - 05:30: Tonality and Mood In this chapter, Charlie Morgan discusses the importance of understanding and applying business principles rather than simply imitating others. He shares his personal success in growing and scaling two companies, North L Consulting and Imperium Agency, to seven figures and beyond. Charlie emphasizes the effectiveness of using strategies like cold Loom, which he has successfully taught to other high ticket B2B service providers.
• 05:30 - 08:00: Confidence and Conviction The chapter titled 'Confidence and Conviction' emphasizes the significance of delivery in communication. It suggests that the way content is delivered is often more crucial than the content itself, akin to the exterior appearance of a car. The speaker hints that the delivery, including the packaging of one's voice, plays a vital role in engaging the audience effectively.
• 08:00 - 10:30: Speed and Pacing In this chapter, the focus is on the importance of the exterior presentation when creating content, such as a Loom video. It emphasizes that no matter how good the content or script is, if it is not presented well, the impact will be lost. The chapter aims to outline key principles for effectively communicating or saying the content in a way that can be more profitable.
• 10:30 - 15:00: Avoiding Robotic Delivery The chapter emphasizes the importance of tonality in communication, particularly in the first few seconds of interaction. It compares creating Loom videos to sales, where you aim to sell the viewer on scheduling an appointment. The energy and tonality in the initial moments are crucial for setting the stage effectively.
• 15:00 - 19:30: Script Familiarity The chapter 'Script Familiarity' highlights the importance of the emotional state and energy one brings into a conversation, especially in recorded messages like Looms. The speaker emphasizes that the mood you convey will impact the listener's behavior and their perception of you. It's crucial to project positivity, not by merely giving compliments, but by genuinely sounding enthusiastic and pleased while recording, to create a more engaging experience for the audience.
• 19:30 - 25:00: Impact of Accents The chapter titled 'Impact of Accents' discusses the correlation between a person's mood and how they convey a message, particularly when recording messages such as Loom videos. The text emphasizes that if one dislikes creating these recordings, it will reflect in their tone and how the recipient perceives it. Therefore, maintaining a positive mood is crucial as it influences one's tonality, which can't be forced but should naturally follow one's mood.
• 25:00 - 30:00: Conclusion The conclusion emphasizes the importance of maintaining a positive mood and enthusiasm, especially when creating content like YouTube videos. It suggests that being flat and unenthusiastic can deter viewers, while confidence and passion can help retain them. The speaker makes a note to summarize key points, underscoring the significance of mood and confidence in engaging an audience.

Full Guide: Best SMMA Cold Loom Strategy 2025 Transcription

• 00:00 - 00:30 it's time I'm going to talk about cold looms something that I've been using to grow businesses for four years uh this is going to be a two-part video series this one's part one and this is more important than part two um to a degree right we're going to be talking about how to actually deliver a loom in this video we'll talk about the content of the Loom in the second video but I'm putting this first because so many people Overlook that actually like how they should articulate and deliver the content of their Loom um so I've I've
• 00:30 - 01:00 Pro I don't know how many looms I've sent God knows but I know that I've definitely B more than a thousand meetings using cold looms and you know we've signed hundreds of clients like hundreds of thousands of dollars if not millions of dollars purely from cold Looms on emails and today I want to explain how to do it right now I'm not in full obviously I don't want to you know give anyone copy and pastable here cuz if you've been watching the channel for any length of time you know we're more about things than copying and
• 01:00 - 01:30 pasting right we can't monkey see monkey do our way to a seven figure business but we can look at principles and apply them so my name is Charlie Morgan um I've built and scaled two companies um North L Consulting an agency that we grew to seven figures and sold and Imperium agency a coaching business that now makes multi7 figures a year and we grew those business like I said through cold Loom and some other things as well but cold Loom has always been like something that's had a place in my heart and I've talked cold Loom to about 200 other high ticket B2B service providers
• 01:30 - 02:00 and it's one of the best things we teach them they get a lot of money and results from it so let's hop in so before we actually talk about the content the loom let's discuss what's probably more important which is the actual delivery and and by delivery I mean like how you actually like deliver the loom in terms of the packaging of your voice if that makes sense so it's kind of like we're going to in the next video we're going to talk if it's like a car see like a loom like a car like the delivery is like the exterior of the car and what it looks like and how attractive it is and
• 02:00 - 02:30 the interior of the car is like you know what makes it Go and stuff and that's the content of the Loom but we need to start with the exterior because you can have the best content you can have like an amazing loom script but if you record it in a really way then you're going to struggle so I'm going to sort of be I haven't really got a planned for this video but I'm just going to be mapping out some some key principles um as to like how to actually say the thing right so it's going to make you a lot of money if you follow it and listen
• 02:30 - 03:00 closely so the first point and probably the most important one obviously is your tonality but we can break tonality into a few different segments but the first and most important thing is the first five seconds right now not in terms of content but in terms of your energy right so you've got to realize that technically Loom is like selling right because you're trying to sell them on an appointment or the idea of scheduling an appointment to work with you right so you've got to realize that when you do a discovery call or a sales
• 03:00 - 03:30 call the emotional state you're in on that call will transfer to the other person and unconsciously you will influence their behavior based on the energy and the vibe you give them now it might sound a bit like hippie but it works so when you're starting a loom you need to make sure you're actually in a good mood because people want to engage with and talk to people who make them feel good now I don't mean make them feel good in terms of compliment them and make them feel warm and fuzzy but I mean like if you're starting Al Loom you need to sound happy to be recording that Loom and so many people
• 03:30 - 04:00 hate doing cold looms so if you hate doing them and like that's how you see it then how do you think you're going to sound when you record it and how do you think you'll sound to the person you're recording it for so mood is probably the most important thing because like tonality is actually like Upstream of mood if that makes sense so if you're in a good mood and if you feel happy and you feel confident and like you enjoy recording the Looms then your tonality will naturally follow you can't really Force tone
• 04:00 - 04:30 but it has to sort of come out of this position of I'm actually in a good mood I'm happy to be making this video and like it's kind of like when I do YouTube videos like if I'm flat and was always like unenthusiastic you'd probably not stick around to watch as much but if I'm more confident and enthusiastic and I passionate about making the videos you're going to stay around so that's the first thing I'm going to make a note of these as I go so we can maybe do like a summary at the end or something um is is really like your mood um now the second point is your confidence
• 04:30 - 05:00 right this is like one of the biggest things is are you actually confident that you can help this this human right so confidence manifests into conviction and conviction is basically when the speech that you articulate the words that leave your mouth the verb or whatever you want to call it when when a word comes out of your mouth is it wrapped in conviction so what that means is if you truly believe what you're saying and you have confidence that what you're saying is the truth
• 05:00 - 05:30 then the words that you speak will be wrapped in conviction and when words are wrapped in conviction they're more believable to other human beings now you cannot fake conviction you can like well you can technically but it's not very ethical and it's draining and it makes you a bad person so like you need to ask yourself this question do you actually believe that you can help the person that you are recording the loom for do you believe if they schedule that call and buy from you that you can completely change their life and completely change trajectory of their entire existence and
• 05:30 - 06:00 make them a happier person and give them more meaning and more satisfaction in their business and their life if you believe that to be genuinely true and you actually know you can do that then remember that when you're recording the loom every time I used to record a I don't do it anymore obviously because I've got people to do it but every time I recorded the loom before I'd be thinking in the back of my head like if this person follows the path I want them to follow here over the next like couple of minutes their life will be improved significantly and so when I'm when I'm pitching the loom and explaining it to them not only am I in a good mood
• 06:00 - 06:30 because I feel happy but also I'm like I've got so much like confidence in my service and in my ability and confidence in my like Integrity to help the person that every word that comes out of my mouth is wrapped in conviction and the more confidence you have the more conviction you wrap it in now there's obviously a diminishing returns on this conviction thing because you can take it to the point where you sound a bit psychotic and like you're a sociopath and you know you're going to kill someone right it sounds like you don't want your looms to sound like you've just done a line of cocaine and you're
• 06:30 - 07:00 really like oh my God this like slow it down now that justes bring me on to my my third point is the actual speed of how quickly you say the thing so you want to strike balance here because there's elements of your loom that you're going to want to say quickly and you're going to want to speed up like I'm doing now to really engage you and get your attention and actually really make sure that you're listening to what I have to say because you haven't really got much of a choice because I'm speaking so quickly and then there's other things that you really want to slow down and elongate so that the
• 07:00 - 07:30 person leans in to actually try and deeply understand what you're saying you have to strike a balance between talking like this so you can constantly maintain their attention during the boring bits of the pitch they need to know but aren't really that interested in and really slowing it down to when you say look I can guarantee that this actually works for you and I'm really really excited to potentially be scheduling a meeting with you right so it's like you you have to strike this fad people get this binary code locked where they're like I either need to speak quickly or I need to speak slowly you can't of need to know when to do both if that makes
• 07:30 - 08:00 sense and marry this this like speed and this you know the fastness of it and the slowness of it and and put the bo put to of them together to create this more Dynamic feel to the the the the what would you call it like the pacing of the Loom so the pace of the Loom so I'll typically start my looms out to be pretty quick and I'll start with some sort of we'll talk about the content later but I'll start with something specific which I'll tell you in the next video um and then from that like I'll drag out like you know starts dragging out words so when you are making like
• 08:00 - 08:30 points of confidence when you're talking about guarantees you want to elongate words so like say for example John I'm really I'm really excited to be recording this for you John it's like John I am really really excited to be making this for you right it says two different things right completely different um it's something that you're going to have to practice a lot but i' invite you just to think about the pacing and know when it's time to speed up so you can con like I've done this with YouTube before where like you know are you kind of just come to do it
• 08:30 - 09:00 naturally after doing enough sales calls and stuff but you know you speed up and speed up and speed up and speed up and then you slow down because you need them to really understand what you're saying and like really engage with the points so they believe you and then you speed up so that's just something else I've learned about recording a lot of looms um the fourth one is robot right so what this means is pretty much everyone who's doing loom for the first time ever will sound robotic is if you're reading from a script you will sound like a robot right so
• 09:00 - 09:30 you have to memorize the script in order for this for the loom to actually work if when you're making your loom audio you are reading words and speaking them as you read them people will not reply to the loom now they might but they won't reply as heavily as if you weren't reading the script so if your loom is scripted now you want to have a script right because if you don't have a script then Things Fall Apart and you tangent and you go off into chaos right takes a long time of not having scripts I mean I can do it now where like someone can say Charlie give me a loom for the the home servic Niche and I can just bang out like a loom like that without any script
• 09:30 - 10:00 but it takes a long time to get to that point right so you need to have a script but the worst thing you can possibly do is be trying to think of words whilst you're recording the loom you need to know your script so well and the the truth is is that like scripts do more bad than good you want to have points to discuss and then naturally discuss them now you it scale you want to make sure you're following like the same words almost every time with the same tone every time and that becomes very predictable and repeatable however if you are reading from a script you'll
• 10:00 - 10:30 sound like a robot because like it's not natural to read from a script imagine if you went to watch a movie right obviously all movies are scripted all all TV shows are scripted characters have lines and actors remember their lines and they use them but the actors need to focus on becoming the the the character right they can't do that if they're there in the studio with their lines like you know imagine you're watching like a film or something and one of the actors has their lines like written on a big like piece of paper like you know 20
• 10:30 - 11:00 yards away so they can read it like it would just it would just feel weird and scripted and it wouldn't feel natural the same thing applies to the loom it needs to flow it needs to sound organic it needs to sound like you haven't put huge amounts of thought into it which you obviously have but it's it's more like a conversation like a passing conversation my favorite like metaphor or example or perspective to use here is basically like imagine that you're just talking to a friend now obviously if you're talking to a friend you wouldn't use the the the tonality and the ition and stuff but you want it to flow just
• 11:00 - 11:30 like you're saying something to a friend so let's say you were talking about something you're really passionate about I know maybe you're into like motorbikes or something right and you you know you've got a new motorbike and you're telling all of your friends about it and you're excited about this motorbike and you love it and you you know you believe in buying it and it's really cool and you tell the friend about the colors and the features and and you're excited and it's flowing you're not like you wouldn't write a script like okay I'm going to go and tell John and and and Thomas about my new motorbike so I'm going to start with this point here and then then I'm going to talk about this and then oh do I want to use and or if or at that point do I
• 11:30 - 12:00 want to use marketing or advert like you don't you don't like agonize over that sort of stuff so you've got to remember that you're recording looms for people right and it's just like any other social interaction you want to sound normal and healthy right if you sound like this and then you are also talking like this because you have scripted the whole thing and are focused on the words not actually what to say and how to say them then you're going to struggle because if I made YouTube videos like this this you'd probably develop an
• 12:00 - 12:30 aneurism within 5 minutes right so the that's one of the most important things is you don't want to sound like a robot right and like the one of my best like strategies for this is when you finish recording Al Loom just play it back and ask yourself would I book an appointment with this person better still play it back and give it to a friend or a family member and ask them like does this sound like me right and then they'll probably be like no and then you need to fix that because people book calls with people and if you're trying to like create this
• 12:30 - 13:00 false weird robotic Persona then people won't schedule a meeting they'll pick up on it really easily the best thing to understand looms is like you're recording it for another human so be a human right um a lot of people make looms to make their cold emails personalized and then they go and like sound like absolute machines it's like oh I I made this loom for you because I wanted to show you that I'm recording this for you personally and I'm a human but then they actually say it like so I made this loom for you because I wanted
• 13:00 - 13:30 it to seem like I'm a human mate you sound like Mark Zuckerberg right it's like just remember that and bear that in mind when you're moving forward with um with ls what else is there I think those are the main points really um it's all about how you say what you say more than anything but I think that like a good Loom is just a human who's really passionate about what they do and has a lot of confidence in what they do doesn't talk too quickly knows when to talk slowly and has the
• 13:30 - 14:00 ability to generate a good mood when they need to generate a good mood I think those four points are pretty much like was there anything else oh okay there's one more thing right so the other thing is commas not sentences right so one of the main things that people up is when they're using a script is they talk in sentences not commas so what I mean by that is when you're making your loom it needs to sort of flow like one big sentence not to the
• 14:00 - 14:30 point where you don't give them a break and there's no pauses and stops or emphasis CU that would just drive people insane but what what I mean is like you don't want to say like hey John it's Charlie here I'm recording this video like you you don't want that awkward weird pause it needs to be like hey John it's Charlie I hope you're good listen mate I've got something for you going to love it right it needs to be more commas than than full stops if that makes sense but one of the biggest things you can do is like when just don't read from a script get your script and repeat it in your head and read it so many times that
• 14:30 - 15:00 you can you can say it naturally without needing it to support you um and then once you've got that ingrained into your head you can start to actually use your tonality but the big the big ones I'm telling you are confidence and mood you know confidence and mood like are probably the two most important things if you if every word you have is wrapped in conviction and if you feel happy and like energetic and passionate about what you're talking about and you know how to Pace the loom so it's not like really quick and they can't understand you then that's that now there's one more
• 15:00 - 15:30 Point um and it's to do with accents right it's unfortunate that this is true but if you have a strong accent from a third world country or a European any country if you have a strong accent and English isn't your first language and it is hard for someone to understand you then your loom will not be replied to as much especially and I don't mean this in any bad way if you're reaching out to the United States what we found is that when with clients right when clients have thick accents um whether
• 15:30 - 16:00 European accents or from India or anywhere if if you're reaching out to the us we found the reply rates are significantly less now we don't know obviously you can kind of gather why but I'm not going to point in your fingers but well that sounds awful that makes it sound like I'm saying people in the US are racist I don't mean that at all I just mean like if you're in the UK or Canada and you're reaching out to the us cuz you're natively speaking English like they can understand it much easier but sometimes other than that the metrics if you're in that position where it's
• 16:00 - 16:30 hard to understand you or you know for example if you're recording a loom and you have an Indian accent you're at a disadvantage and that's not like something to to be racist it's just a truth because how many people have been cold calleded by people from India before and they have this negative association so it's you're going to lose trust the best way around that is to hire like a voice actor off of Fiverr or find someone in the US or the UK to do it for you I found that like professional voice actors don't actually help because you don't want your loom to sound professional you don't want it to sound like you know you're it's it's
• 16:30 - 17:00 like professional you need to just sound friendly and Casual if you if you have someone and it sounds like some sort of infomercial the person's going to be like what the actual is this so you know if you are in that position where you've got a thick accent consider asking a confident friend or someone who can actually just record it for you because otherwise you're going to struggle um so that's that I wanted to share that with you because I mean it's pretty cool and like I wanted to share with you pretty cool I'm flagging on this video now um but that's that's how
• 17:00 - 17:30 I see Loom recording uh it's really important a lot of people don't even look at it like this they just think about the script like every single question I've ever got on looms is like Charlie what what Loom script should I use and like everyone misses the point because Loom success is 80% delivery 20% script and people spend 80% of their time focusing on script and 20% of their time on delivery so flip that around and you'll make a huge difference um so that I wanted to make this video because a lot of people struggle with looms um and I don't want to be one of them right so
• 17:30 - 18:00 if you enjoyed the video please do subscribe and if you want to add anything or have any video ideas to me then comment below and like the video yes everything for me I hope you enjoy this video and I will see you in part two take care