🚀 Get High ‘Landing Page Experience Scores’ On Google Ads Everytime! (as a Google Ads Expert)📈

Summary

In this enlightening video by Guaranteed PPC, the creator shares a strategic approach to enhance your Google Ads' landing page experience scores. By adhering to Google's recommended keywords based on your URL, you can swiftly achieve high scores, potentially saving thousands in ad spent. This technique is bolstered by creating highly relevant landing pages tailored to user needs, ensuring higher conversion rates, and positioning your business as the most user-friendly option, ultimately ensuring sustainable success.

Highlights

• Utilize Google’s Keyword Tool for optimal keyword selection based on your website's URL. 🔍
• Immediately boost your Google Ads landing page experience score by aligning with Google’s recommendations. 🚀
• Higher conversion rates stem from user-tailored, content-rich landing pages. 🌟
• Sustainable success is about staying in Google's favor with high quality and relevant ads. 🤝
• Long-term planning and investment in good design pay off massively over time. 💰

Key Takeaways

• Leverage Google's Keyword Tool to choose keywords that align closely with your site's content and user intent. 🔑
• Achieving a high landing page experience score can be done swiftly by following Google's recommendations. 📊
• Customizing your landing page content to parallel user search intent can drastically improve conversion rates. 🔄
• High-quality conversion and click-through rates keep you in Google's good graces, reducing cost and increasing visibility. 😇
• Don't be shortsighted; invest in well-designed, relevant landing pages to reap long-term returns. 📈

Overview

In this insightful video, the host from Guaranteed PPC unfolds a step-by-step strategy to enhance your Google Ads campaign's landing page experience score. Using Google's own tools and recommendations, you can achieve immediate improvements by selecting the right keywords that are closely aligned with your website content. This strategic move can set you on a path to better quality scores without exorbitantly high advertising costs.

The speaker emphasizes the crucial role of a well-designed, hyper-relevant landing page. By ensuring your page content reflects exactly what users are searching for, you significantly increase your chances of converting visitors into customers. This approach not only boosts your quality score but also ensures you get the best traffic at reduced rates, thanks to higher relevance and conversion rates.

Finally, the video underscores the importance of long-term thinking in digital advertising. By investing in high-quality landing page design and a comprehensive understanding of Google's advertising ecosystem, you set yourself up for sustained success. While the upfront effort and cost might seem considerable, the returns over time justify the investment, especially when you're outpacing competitors who neglect these vital aspects.

Chapters

• 00:00 - 02:30: Introduction to High Landing Page Experience Scores The chapter discusses strategies for achieving a high landing page experience score on Google Ads from the start of a campaign or when adding new keywords. It emphasizes immediate improvements through specific steps that are promised to be non-clickbait.
• 02:30 - 09:00: Key Steps to Achieve High Landing Page Experience Scores The chapter discusses the importance of following Google's recommendations for achieving high landing page experience scores. It emphasizes that while quick fixes may lead to an immediate increase in scores, sustaining these scores requires additional, more strategic efforts. The chapter aims to provide a comprehensive strategy for maintaining high landing page experience scores over the long term.
• 09:00 - 19:30: Monetizing Keywords and Landing Page Relevance This chapter discusses the concept of monetizing keywords and the importance of landing page relevance in achieving a high quality score in digital advertising. It explains that even with high clickthrough rates (CTR) or high expected CTRs, achieving a quality score of 10 can be challenging without significant experience and advertising the landing page for a prolonged period, involving hundreds of clicks. The emphasis is on the need for patience and ongoing effort to enhance landing page experience to improve the quality score.
• 19:30 - 30:00: Long-term Strategy and Perspective in Google Ads This chapter discusses strategies to improve Google Ads performance without incurring excessive costs. It emphasizes achieving a high-quality score by enhancing landing page conversion rates, making them superior to competitors. The strategy offers an immediate boost in landing page experience prior to complete evaluation by Google.
• 30:00 - 36:00: Conclusion and Additional Resources This chapter discusses the importance of creating high-conversion landing pages in digital advertising. It highlights how Google's algorithm prioritizes sending traffic to ads and landing pages that provide the best experience for users. Those who effectively cater to these preferences with smart bidding tactics are more likely to benefit from higher conversion rates, as Google tends to favor advertisers who deliver top-notch user experiences with their ads and landing pages.

🚀 Get High ‘Landing Page Experience Scores’ On Google Ads Everytime! (as a Google Ads Expert)📈 Transcription

• 00:00 - 00:30 today's video we're going to talk about getting a high landing page experience score on Google ads immediately as soon as you start up your campaign or new add a new keyword into your current campaigns that you have in your account right now this is something that is not I promise you clickbait you can immediately get a high landing page experience score by following these simple steps that I'm going to go
• 00:30 - 01:00 through on today's video which simply has to do with taking Google's recommendations and the actual advice they're giving you to get this score now naturally anything that's easy to do isn't worth doing at all as it comes to PPC as I talked about it many times on the talked about many times on this channel so whereas you can immediately get a high landing page experience score it's not going to be sustained over the long run unless you also put some other work in which is part of the strategy I'm going to give you here today but with this with I say high landing page
• 01:00 - 01:30 experience I'm talking about uh having and be able to get a quality score assum assuming your clickthrough rates are high already in your account or do you have a high expected CTR you can get a 10 quality score right away okay and usually your landing page experience that you're going to get is not going to be able to allow you to get 10 quality score until you advertise that landing page for a long time already we're talking hundreds and hundreds of clicks
• 01:30 - 02:00 if not a thousand plus clicks on each individual keyword so this is a shortcut way to not have to spend all this money cuz ultimately you can get a good 10 out of 10 quality score if your landing page is at least twice as good in terms of converting then all of your other competitors that are advertising next to you for the same keyword you're advertising on but this gets you the immediate increase in landing page experience before Google's had time to really evaluate what you have and then if you follow that up with the landing
• 02:00 - 02:30 page that legitimately gets a high conversion rate you're always going to have it it's going to remain sticky cuz ultimately Google system nowadays it's all run off an algorithm they're trying to figure out who has the better ad and the better landing page and they want to send all the business to them and with everybody having smart bidding they can only send the person that they know is most likely to convert to somebody and they don't equally share it they try to give it to the people that do a good job for their users or the best job for their users whereas the people that don't do a good job off of their users
• 02:30 - 03:00 are below average compared to all the other advertisers for a c certain keyword they give them the lower quality traffic because they know what's likely to convert not likely to convert based upon what that user did before they made the search and who they are and they like to and if you want to be able to get the best traffic you got to be able to have the best click the rates and conversion rates that is the highest quality scores in your account to really be able to get the good quality traffic that's going to really pay then obviously you're getting more clicks you're paying less cost per click you make money again and again and again once you get to the on BAS basically
• 03:00 - 03:30 Google's good side so with all that said without having to spend XYZ amount of money and in some markets where you're paying 20 30 bucks a click having to get a th000 clicks that's going to cost obviously like $30,000 wor of advertising spend here when you add it all up you can bypass all that get the landing page experience score that you want now that'll give you the ability to get a 10 out of 10 quality score without having to go through that and naturally even if you did have the time and didn't care to wait it all that extra money
• 03:30 - 04:00 that you're going to spend on an elevated cost per click in the meantime while the algorithm's really testing your Landing Page's ability to convert well on such and such keyword you're going to throw away thousands of dollars in the process this literally speaking will save you thousands of dollars because you now have this strategy that you can use that very few people actually know about in your back pocket ready to use so with this said this trick I found actually out from another subscriber on this channel that commented in the comments section and
• 04:00 - 04:30 told me that this strategy works and then I personally tested it and verified it does work for myself and you obviously could verify for yourself really easy this will also work for you so what is this strategy okay in simple or to make it simple there's three steps to this plan which really there's only two uh the first step is you pull up Google Keyword tool and you insert your website URL or your landing page URL but respectively it's going to be your main website URL then you hit return turn and
• 04:30 - 05:00 you see the keywords that it's normally going to recommend to you okay then Second Step add the top three keywords that it's recommending to you in your account and bid on those keywords exactly now you could still use exact match or the brackets around each keyword if you want or phrase match or even regular broad match if you're crazy or crazy enough to do that so the match type doesn't matter but the key thing is here once you add those top three you know basically the first three keywords that's recommended to you in the list
• 05:00 - 05:30 because obviously the Google Keyword tool you can you could type in keywords and they'll suggest other keywords or you could put in your website URL and it'll suggest key keywords to you that way we're talking about using your website URL for Google to recommend keywords to you that way and then of the first three keywords on the list those are the keywords that Google system or algorithm has determined are most closely matching the content on your website okay and likely to convert well for their users so that's why they're
• 05:30 - 06:00 recommending to you to them uh them to you and the ones that are the closest match they think are the most likely to work they put up top because naturally those are the ones you're going to look at first and therefore the ones you're going to most likely use so just by using Google's advice like I was talking about earlier in the video you can actually get the 10 quality score that you want and get it right away take those keywords put them in your campaign run those keywords at least on those three keywords you'll get an experi landing page experience score that's high right away enough where you can get
• 06:00 - 06:30 a 10 out of 10 quality score assuming the expected clickthrough rate is high as well or at least a 7 out of 10 if you got average expected clickthrough rate itself um but with that said okay that's really all there is to the strategy you're just going to use those top three keywords that the recommending to you and your experience landing page experience is going to be maxed out just from that action alone and obviously this isn't completely scalable because you can only do the top keywords now I've also tested you know going further than this trying to do the top 10
• 06:30 - 07:00 keywords top 20 and it's hit or miss the first three keywords you do actually get a really good landing page experience score basically every time the further down the list you go the less likely it is as as I've done with the little testing that I've done that you're going to get the perfect landing page experience score uh with that you are going to go ahead and test the top 20 recommended keywords and then just see how far you can go with it there's no number here where I can say just the top 10 or top 20 you're going to have to do your own testing the top three it always is going to work like I just mentioned
• 07:00 - 07:30 it would it might be the top 10 works the same way for you in your Market top 20 whatever for the most part it just basically seems like the more competitive the market the less keywords is going to automatically give you that perfect landing page experience from what I've tested and it makes sense because if there's a lot of landing pages that Google could send traffic to the their standards are going to be higher and naturally they don't want to give you a perfect landing page experience score or they don't need to because they've got other people that they've got to send the traffic to that already do well and they're risk averse
• 07:30 - 08:00 and they don't want to push the people that are already advertising out of the way until they know your landing page works so therefore the first 20 should automatically give you a perfect landing page experience score and a less competitive market where there isn't 10 people cycling in and out of those top four ad spots and there's just four or less people to advertise on those said keywords or keywords in your Market if that makes sense okay now like I said before though you got to make sure to follow this up your landing pages
• 08:00 - 08:30 actually are solid and relevant for the keywords that you're targeting otherwise this is going to evaporate you know after the first few hundred clicks and the system realizes your landing page isn't really that all all that in a bag of chips so and they are going to measure your landing page against the other advertisers for those same keywords and they rank stack it are you converting about the same more than less than and if you're in the top 10% your landing page experience score is going to stay maxed out and the best way to monetize the keywords that they're
• 08:30 - 09:00 suggesting to you at the top of their list on their Google Keyword tool is just to see what the user wants if they want a broken toilet repair company then you have an ad that says broken toilet repair company and you send them to a customized landing page with a customized headline that says broken repair Toilet Company or broken toilet repair company whatever I said there you get what I'm saying and you focus the content on the middle part of the page to talking about the different types of broken toilets you repair and the hero
• 09:00 - 09:30 image at the top of the page shows some guy fixing a broken toilet in a plumers un uniform so that a three-year-old kid could get to the page and understand what it is that you do without even being able to read anything just through the imagery alone and then the text backs it up so without having to think they know that you do what they came for and that's where your super high conversion rates are going to come from without even being a landing page design expert you could have a landing page that beats everybody in most markets just by being super relevant like that
• 09:30 - 10:00 because your competition's not going to spend the time to set up a unique landing page for every keyword like that whereas if you do just by being more relevant you're going to win I still recommend you hire a landing page expert to give you the best layout because why settle for part of the results when you can get them all and then when you have a broken toilet repair landing page with the perfect layout that works great for like a local service market like that now you're just crushing everybody you got a A conversion rate that's triple the average person and at least double
• 10:00 - 10:30 what the leading person's conversion rate is for those keywords the other thing that you know obviously you might have to do is if it's an informational based query like broken toilet repair price that Google's recommended to you that you got to monetize don't do what everybody else is going to do that's lazy and send people to a page that just says broken toilet repair because that's what everybody wants to do and that's now what the consumer wants and what the consumer wants and what you are willing to do just be the one guy in your whole Market that's going to send them to a
• 10:30 - 11:00 page that talks about how much you roughly charge in a table even though it's not so easy to give them a one price saying generally it costs this sometimes if you have a broken toilet and it has this problem with the pipe it can be an extra 300 more just give them the best of information you can it's a hell of a lot better even though it's not concrete information because until you know their exact situation you don't really know what the price is the average other company in your space in your local market if you're doing a plumbing offer they're not going to have
• 11:00 - 11:30 any pricing on their website which is really dumb because I don't know why I mean on our own agency website website I put pricing on there other people don't put pricing on their site because they want people to call to get it there's a good chunk of the people who are going to get to your website and never call because you don't have pricing on there and they don't want to talk to a salesperson and then get pounded by a salesperson for the next six weeks because they got their number on file with the company so anyway long story short you create a custom landing page for what they're actually searching for
• 11:30 - 12:00 and because you're the only one in your whole Space who does it that that's advertising for that keyword right now even if you don't have the best landing page design skills you're still going to win by default and have the maxed out landing page experience score but then again like I said before even if you could just beat Everybody by being more relevant you pair that with an actual landing page design expert who's made hundreds of landing pages and has proof that they can deliver great conversion rates it's not going to be cheap it's going to be worth every dime even if you have to pay 10 grand for that page all
• 12:00 - 12:30 it takes is profit from that page for three months you're going to have that design paid for and now you're going to monetize it for the next 10 years a lot of people don't put this into perspective the more of a zoomed out view you have with what you're doing with these ads the more you're going to make because there's a lot of stuff that's going to take a lot of money and time and effort to get set up initially is expensive that will have incredible returns if you look at it for the ne what it's going to do for you for the next 10 years but because people want to make money right away and they're lazy if it doesn't have an immediate payoff
• 12:30 - 13:00 they're not going to do it or if it sounds expensive they're not going to do it you just got to put things into perspective okay what am I going to make on this keyword doing optimizing and having a good landing page not just a half ass but a good landing page for this keyword what am I going to make off of it hypothetically speaking for the next 10 years it's not a mystery it's not that hard to figure out you could see the search volume for this keyword all the or all the people for instance in that example I gave you all the people searching for pricing broken toilet repair pricing if I make a page for this and instead of getting a conversion rate of 3% I'm getting 20%
• 13:00 - 13:30 and I getting this many more leads I close on average 15% of those leads and I get an average of five grand a ticket and I have 70% overhead on those tickets and therefore I'm making $800 of profit per job then as a result of that an extra three jobs a month times a 100 months now I've got you know 300 more jobs at 800 a job I just made another hundred grand because I set up the simple landing page for people that want to know what a brok broken toilet cost
• 13:30 - 14:00 broke broken toilet repair cost and it cost me 5 grand to put the page together I got a 20x return on my money a lot of people won't do that even if I explained it like that to them because they don't want to wait 10 years for the return they want it now and if they don't get it now they don't want it at all the average person and I could tell you for sure the average person thinks like that don't be so short- minded how you think and you'll Crush everybody in your Market because they want immediate returns they don't want to invest nothing for their user they just want the user to figure it out their user
• 14:00 - 14:30 doesn't give a what you think they just want what they want and they don't want to work hard to figure out what they want when you try to Ram something they don't want down their throat you're going to pay it and may not g to pay you may not pay it now but you're going to pay for it a little bit at a time over the next 10 years running that ad inefficiently and instead of getting half the business you get all the business or should I say instead of all the business you get half and people don't think about this because they don't want to admit to themselves how much they're screwing themselves was over if they did the math how much they
• 14:30 - 15:00 losing doing this half ass instead of all with their entire ass over the next 10 years they wouldn't justify not doing but they lie to themselves just like people lie to themselves about you know not getting in shape they think that it's impossible or they need to find this magic pill that'll do it they know what the answer is they just don't want to do it don't know to do it or or what the benefits are if they did it they just don't want to do it and that's how way it is and that's 90% of how people think when they set up their Google ads be the one person who who's going to actually do the work put the work in to
• 15:00 - 15:30 help their users Google will scratch your back if you scratch theirs and helping their users get a better experience and that's just how it is and uh you want to set up your foundation on Google ads so that the algorithm that Google has once they see how good your setup is they just want to pour a freaking truckload of traffic on you because you're serving users better than anybody else therefore those users are going to be way more likely to click on an ad in the future making them more money in the future it's really that
• 15:30 - 16:00 simple you either get on this Google's good side or bad side on bad side the bad side you're paying a shitload per more per click you're getting the shittiest portion of the keyword traffic for the keywords you're targeting that they know is least likely to convert on the other side they're giving you the best traffic for the cheapest rates which side do you want to be on and it's easy to be on one side if you want to you can't say oh it's too hard no all the information you need for this is I gave you on this video already basically and if not on other videos I have this channel it's all there do you want to be
• 16:00 - 16:30 the guy in your space that actually helps the user out or do you not it's all there for anybody that wants to take it on and you could say hey but what if somebody else does it in my market I promise you I've looked at literally thousands of accounts over the last 10 years running this agency 1% or less do what I'm telling you here I mean you maybe are extremely lucky and you have the one Maniac in your out there in your space it's actually in your space doing this stuff but it's highly unlikely and it doesn't matter if I made 10,000 videos talking about what I talk about
• 16:30 - 17:00 on this video they're still not going to people still aren't going to do it people are inherently lazy they want to make money from nothing or they want something for nothing they want their consumers to buy from them without having to try and that's just how people are which is good for you because you don't want them to try because there' be no opportunity for to beat them by putting more work in you don't want it to be easy so that when you do do the work nobody else is going to take it away from you I try to say this to our clients that firm all the time you don't
• 17:00 - 17:30 want it to be easy where you could step it step up to the plate in 15 minutes make money because as soon as it was working for you you'd have 10 little guys taking it away from you right away anything worth anything in your business marketing wise isn't going to be easy or or at least cuz sometimes you can make money easily if nobody else knows about well Google ads everybody knows about it so if you're going to win you're going to do more and that's the only way to win so anyway you can get the qual the landing page experience to maxed out by
• 17:30 - 18:00 using the recommended keywords then follow it up with the right landing page okay or just start advertising on those keywords then work on the landing page and get it up in in like the next 30 days or whatnot but that is the formula for a maxed out landing page experience score every single time that anybody can do if you have any questions leave me a comment below I get back to every single person who leaves me a question or comment on this channel usually within 24 hours time if you haven't subscribed to this channel already by the way you
• 18:00 - 18:30 absolutely should because the information I'm sharing with you on this channel is coming from somebody who spends 40 hours a week just doing ad strategy and AD testing at our advertising firm on dozens of AD accounts there is no more relevant information than the information I'm sharing with you here today to make millions of dollars running ads for your business every year given 99% of the other information you're going to find online about running ads is BS it's made by people who don't actually do ad strategies or full-time job they're getting second third fourth fifth hand information from other people we're then
• 18:30 - 19:00 getting it from somebody else and somebody else and somebody else and at the end of the day there's just nothing there if you are serious about making money with that you the very very least need to subscribe to this information because there's no better information that you're going to find online and I promise you that so you should subscribe if you haven't already furthermore if you like the channel by the way I have a Blog also on my site that you can also follow you can find the blog on my site at guaranteed pc.com blog my blog has whereas it's more highle information on this channel the blog has stepbystep
• 19:00 - 19:30 instructions to execute certain strategies that we use to guarantee results for our clients at our firm time and time again that is specific strategies you can bolt onto your accounts and exactly how to do it with screenshots with the whole shebang if you like the channel you should check the BL blog out as well if you don't like to do all the work that to get all the results for your account nobody technically does but at our advertising agency that's what we specialize in we specialize in doing the stuff that people don't want to do do that gets results because people don't want to do
• 19:30 - 20:00 it and we charge you once the results are in that is if we can't make you more than our fee upfront cost then there is no fee from our agency and so if you want to see if we can work together in that kind of capacity where we're taking essentially a fee once we've increased your profitability so much upfront you can reach out to me at guarante pc.com and I'll give you a an assessment at least and see if we can work together the catch is is we don't work with just any company or offer that guarantee just any company we got to know we can do
• 20:00 - 20:30 well with your stuff but at the very least you can find out if there is possibility to do well with your account and get an estimate how much results we can get for you short medium and long term we would be happy to provide that for you if you're not looking to work with an ad agency like ours per se we've worked in the ad industry for 10 years now at guaranteed PPC therefore and with that we've worked in hundreds of Niche markets now the chances are fairly good that we've worked in your niche market before and if and if we've done that and
• 20:30 - 21:00 when we've done that we've already figured out all the stuff that you need to figure out to make millions in your own Market terms of the ads landing pages campaign templates all of it and you can simply buy those from us from a for a one-time fee and just copy and paste everything we learned into your ad account and get the same results that you're looking for without none of the work essentially and we can tell you the results you would get with it upfront before using the template the very least you should reach out to us and see if we've worked in your market and if we have those templates available we got people using these templates to start
• 21:00 - 21:30 whole other businesses you can know nothing about PPC and start a lead selling business using one of our templates that sell that generate leads at are very low cost that are cheaper than what people could get on their own trying to run their ads for themselves in those markets uh we got several people doing that we got people that wanted to get into e-commerce they just didn't know how they took one of our templates to sell an item that is selling well in country a and started selling it in country B and how to TurnKey business if you're interested in any of those other opportunities you can also reach out to me at guarante pc.com
• 21:30 - 22:00 with that said I'll wrap everything up with that thank you very much for watching and I'll see you on the next one