Google Ads Conversion Tracking Tutorial 2024

Summary

Explore the comprehensive guide to Google Ads conversion tracking for 2024 by Surfside PPC. This tutorial covers tracking various conversion types, including phone calls, contact forms, text messages, and emails using Google Tag Manager. It emphasizes maximizing conversion strategies like smart bidding and setting up Google Analytics 4 events for effective campaign optimization. Whether you're auditing campaigns or setting up new ones, this guide is essential for accurate conversion tracking, featuring step-by-step setups and practical applications.

Highlights

• Learn to track every type of phone call, contact form, and email for Google Ads. 📞💌
• Use Google Tag Manager for seamless conversion tracking setups. 🏷
• Optimize campaigns using smart bidding strategies. 🧠
• Understand the importance of accurate conversion data in campaign success. 📊
• Explore setting up Google Analytics 4 events for optimized tracking. 📈

Key Takeaways

• Comprehensive understanding of conversion tracking in Google Ads for 2024. 📚
• Step-by-step guide on using Google Tag Manager for conversion tracking. 🔄
• Insight into smart bidding strategies for campaign optimization. 🤑
• How to utilize Google Analytics 4 for conversion event tracking. 🌐
• Importance of consistent conversion data for campaign success. 📈

Overview

Join Surfside PPC in unraveling the secrets of effective Google Ads conversion tracking for 2024. This in-depth tutorial ensures nothing goes untracked – from phone calls to emails. The video dives into maximizing conversion data to improve ad performance and ROI. If you’re managing or consulting for ad campaigns, this guide is a must-watch to enhance your understanding and execution of conversion tracking.

Using tools like Google Tag Manager and Google Analytics 4, Surfside PPC demonstrates setting up and optimizing your ad campaigns. These setups empower marketers to track conversions accurately, ensuring that each click is measured and analyzed for better performance insights. The video details various bidding strategies, including maximizing conversions and conversion value to achieve superior results.

Surfside PPC brings fun and practical examples to life, walking you through the critical aspects of Google Ads conversion tracking. From setting up triggers to managing conversion events, this tutorial is packed with detailed walkthroughs and tips. Gain confidence in your campaign data and learn to leverage it to optimize your advertising strategies effectively.

Chapters

• 00:00 - 01:00: Introduction to Conversion Tracking The introduction to conversion tracking tutorial for Google Ads aims to educate viewers on how to effectively track various types of conversions to enhance their advertising campaigns. By the end of the tutorial, viewers should be able to track phone calls, contact forms, text messages, emails, generated leads, and button clicks. Accurate tracking is emphasized as a critical aspect often missing in campaigns during audits and consulting sessions. The tutorial addresses the importance of incorporating all possible trackable actions into a Google Ads account, highlighting this as a significant change in handling conversions.
• 01:00 - 02:00: Google Ads Conversion Data The chapter discusses the importance of tracking conversion actions within a Google Ads account to understand campaign performance effectively. In the given campaign example, with a total expenditure of $77, five conversions were achieved at a cost of $15 per conversion, indicating a decent performance. The emphasis is on ensuring that good, actionable conversion data is gathered to optimize campaign strategies, even if not all leads are followed up on.
• 02:00 - 03:00: Google Ads Strategy The chapter titled 'Google Ads Strategy' discusses how Google Ads works by utilizing high-quality conversion data. If a business successfully drives a significant number of quality leads monthly, it can potentially scale its operations. For instance, a local service business that consistently secures 100 high-quality leads each month can leverage Google Ads to expand further. The chapter underscores the importance of feeding Google Ads with excellent conversion data to achieve growth objectives.
• 03:00 - 04:00: Surfside Marketing Courses This chapter introduces marketing courses available on Surfside, focusing on a Google Ads course consisting of 21 lessons totaling over 10 hours, priced at $34.99. The course can be accessed via Surfside's website. The chapter also highlights Surfside Inbound, a membership option costing $4.99 per month that provides access to premium content, including a comprehensive inbound marketing course. Membership is available via Patreon and YouTube, offering an extensive learning package to drive more business leads.
• 04:00 - 05:00: Google Ads Bidding Strategies In the chapter titled 'Google Ads Bidding Strategies', the focus is on optimizing bidding strategies to enhance the lead generation process at an optimized cost. It highlights the transition from deprecated strategies like the enhanced CPC to more effective ones such as maximizing conversions or conversion value. It also discusses the importance of setting a Target CPA or Target return on ad spend. Additionally, the chapter underlines the significance of conversion tracking in the context of these strategies.
• 05:00 - 06:00: Conversion Goals Optimization In this chapter, the focus is on optimizing conversion goals within your campaigns. It highlights the necessity of aligning your campaigns to drive conversions efficiently. Throughout the video tutorial, the importance of having clear conversion goals is emphasized, ensuring that they are clearly specified in your campaign setup. By doing so, you ensure that your campaigns are effectively targeting these conversion goals. An example given is optimizing for different types of leads, such as phone call leads, to ensure successful outcomes.
• 06:00 - 07:00: Phone Call Conversion Actions The chapter 'Phone Call Conversion Actions' discusses various methods of capturing leads and conversions, particularly emphasizing phone call conversion actions. It addresses different types of contact methods such as contact forms, live chats, email clicks, text messages, and other specialized services like Google ads audits. The chapter focuses on the importance of setting up at least three main phone call conversion actions while also considering lead forms and live chats as essential tools for capturing potential leads.
• 07:00 - 08:00: Website Conversion Actions The chapter discusses different types of conversion actions on a website, emphasizing the importance of actual contact where a client gets user data necessary to convert users into customers. Conversion goals can vary by business type, such as sales, sign-ups, or email clicks. The chapter emphasizes the need for campaigns to be optimized for these specific conversion goals.
• 08:00 - 09:00: Google Products Integration The chapter discusses the importance of setting up the correct bidding strategy when integrating Google products. It emphasizes Smart Bidding as a key strategy, highlighting four main conversion or bidding strategies: Maximize Conversions, Maximize Conversion Value, Target CPA (Cost Per Acquisition), and Target ROAS (Return On Ad Spend). The narrative underlines the necessity of making sure that any new conversion goals created are aligned with the campaign’s optimization objectives. It notes an issue encountered where new conversion goals were tracked in summaries but not utilized in campaign optimization, suggesting a need for alignment between goal tracking and campaign optimization strategies.
• 09:00 - 10:00: Google Tag Manager for Tracking The chapter discusses the importance and methods of valuing conversions differently using Google Tag Manager, specifically highlighting the greater value typically assigned to phone call conversions compared to form submissions. It suggests assigning $2 to phone calls and $1 to forms, as phone calls are seen as more personal and effective for conversion.
• 10:00 - 11:00: Advanced Conversion Tracking In this chapter titled 'Advanced Conversion Tracking', the focus is on setting up and managing different types of conversion actions. It discusses the various methods available for tracking conversions, such as through website, app, and phone call conversions, as well as importing data from third-party sources like CRM systems and other data sources. A key point emphasized is the importance of checking Google's automatic integrations with its products first when setting up new data sources for tracking conversions.
• 11:00 - 12:00: Enhanced Conversions Setup The chapter discusses the setup process for Enhanced Conversions in Google Ads. It highlights the importance of integrating Salesforce accounts with Google Ads to import a large volume of conversion data. Maintaining a constant connection between these data sources is emphasized for consistent optimization of conversions. Additionally, the chapter covers importing conversions from Google Analytics 4 properties, including both app (Firebase) and web conversions. The example given illustrates importing a default purchase conversion action that came with a property for further optimization.
• 12:00 - 13:00: Conclusion and Additional Resources The chapter provides guidance on setting up key events in Google Analytics 4, emphasizing their importance in tracking conversions. It begins with a focus on Google Tag Manager as a preferred tool for tracking, outlining steps like ensuring its installation on a website and creating new tags using tag configurations such as Google Ads conversion tracking.

Google Ads Conversion Tracking Tutorial 2024 Transcription

• 00:00 - 00:30 okay welcome to my conversion tracking tutorial for Google ads by the end of this video you should know how to track every single type of phone call that you need to track every single type of contact form and text message and email and generated lead and everything that you need to possibly track button clicks so anything that we're able to track we want to track into our Google ads account one of the biggest shifts with Google ads and one of the biggest issues I see within campaigns that I'm auditing or Consulting for is Ina conversion data
• 00:30 - 01:00 no conversion data or I'm not sure what this conversion data is the best thing you can possibly do for your campaign is make sure that the conversion actions that are actually tracking within your Google ads account so you can see right here for this campaign 77 total costs that I've spent five conversions $15 per conversion it's actually performing pretty well surprisingly only spent $77 on it but basically what you want to do is make sure that you have good conversion data coming in these are not leads that I'm actually replying to but I have able to get a few leads from this
• 01:00 - 01:30 business which kind of interesting it makes me almost think I can uh I'd be able to expand this and scale this but the way that the way Google ADS works is basically you feed Google ads really good conversion data so if I'm driving a client let's just say 100 really high quality leads every single month they're a local service business they do whatever they do and let's just say they're looking for 100 leads a month we're driving 100 leads a month over time what you're able to do is a quick 30 second promotion if you like my
• 01:30 - 02:00 content I have a Google ads course available 21 lessons over 10 hours for $34.99 you can access it by going to Surfside pc.com slcse that will give you all the information you need to run successful Google ads campaigns if you're interested in learning how to drive more leads for your business join Surfside inbound it's $4.99 a month it's available on patreon it's available through my YouTube membership and you'll get access to all of my premium content including a 5 and 1/ half hour inbound marketing course thank you and let's get back to the video make sure that your
• 02:00 - 02:30 bidding strategy is designed to actually continuously drive more leads at a similar cost or even a lower cost so over here in bidding an enhanced CPC is something that is going to be deprecated I just use that as an example for this campaign But ultimately what you should be doing is using maximize conversions maximize conversion value or select them and set a Target CPA or select the maximize conversion value and set a Target return on ad spend I can't go over conversion tracking without going over the importance of doing that and
• 02:30 - 03:00 making sure that your campaigns are all designed to drive conversions so throughout this entire video tutorial that's all I'm going to be going through the other thing that is really important with some of the conversion tracking and some of the things you should be doing is you want to make sure that your conversion goals are always listed here for the campaign you're optimiz for the campaign you're working on so that you will actually optimize for those conversion goals so you can see here I have campaign specific so it's showing I'm optimizing for all these different phone call leads leads you should only
• 03:00 - 03:30 really have three here I'll go over that in the video and then all these different contact leads in this case generally I just have a contact form sometimes a live chat you could do email clicks you could do a text message and sometimes you may have something else like I have a Google ads audit as an example so sometimes you may have an additional conversion for some other service that you have but usually when it comes to your conversion actions there's like three main phone call conversion actions and then when it comes to your leads I'm generally just focus on a lead form or a live chat or both or if the client is using it text
• 03:30 - 04:00 messaging email clicks different things like that basically anything where an actual contact takes place and where my client gets access to the user data they need to turn them into a customer so that's ultimately what a conversion goal is obviously for other types of businesses it's going to be sales it's going to be things where people actually pull out their credit card and purchase something from you or sign up for your tool so those are the different types of conversion goals and you always want to make sure your campaign is optimizing for those conversion goals and that the
• 04:00 - 04:30 bidding strategy that you're using is set up to optimize for those as well so smart bidding is definitely something you want to do that is one of the four conversion or bidding strategies I went over maximize conversions maximize conversion value Target TPA or Target roas return on ad spend so that is one of the most important things as we get started because I've taken over accounts where new conversion goals were created they were counting in the goals here in the summary page but the campaign was not actually optimizing for them So within your conversion goals page here
• 04:30 - 05:00 one of the things I want to go over is you're going to see all conversions all conversion values so you could actually value conversions differently and sometimes I will Value phone calls as two so basically $2 and a form as $1 because most of my clients that I'm working with prefer phone calls because they are easy to convert people will fill out forms all day a phone call is really personal and it makes it much easier to turn that person into a customer so you definitely want to be doing that when it comes to phone calls and the other thing that I want to go
• 05:00 - 05:30 over really quickly as well is when you are creating a new conversion action you can do website conversions you can do app conversions phone call conversions and import data from another source if you are using a third-party software so crms files other data sources track conversion from clicks connect a new data source you will see Google has a ton of products that it automatically integrates with you should always check on this first I always check these first because if you have this this data
• 05:30 - 06:00 already able to be integrated directly into your Google ads account if you have a Salesforce account with a ton of conversion data already in it take all of that and import it directly into Google ads and make sure that that data source is constantly connected so you can optimize for those conversions consistently Google analytics for properties you can actually import conversions from app so Firebase or web when we click on web here you can see this is the default purchase conversion action came with my property it's not something I created but we can import report this and optimize for any of the
• 06:00 - 06:30 key events that we've already set up in Google analytics 4 I will go over how to set up events and key events throughout this video so those are some really important things I want to go over as we get started my favorite way to track conversions is with Google tag manager I know I've have Google analytics 4 open there but basically using Google tag manager making sure it is installed on our website clicking on new tag here tag configuration Google ads and Google ads conversion tracking or Google ads calls for from website conversion those are
• 06:30 - 07:00 going to be the main ones that I am generally setting up Google ads conversion tracking you enter your conversion ID conversion label you can enter a value here I generally set the value in Google ads and then all you need to do is set a trigger you can see all these different triggers that I've set up already so page URL contains thank you basically contact form thank you page that could be a trigger we line it up with a conversion inside of our account and you can see if we come over here that is actually our contact form example right here so it is tracking as well so you can see that is how we can
• 07:00 - 07:30 set up those conversions basically here is the conversion tracking tag here is when we want you to count it so this is my favorite way to track conversions and I will go over tag manager throughout this entire video the very last thing I want to go through is variables right here actually there's going to be one more thing after this variables when you set up Google tag manager when you click on configure you may only have these initial five but if we scroll down here you definitely want to track these different clicks these different form
• 07:30 - 08:00 elements you can add pretty much all of these if you want because all it does is give you more variables that you can use to track things that are happening on your website so wanted to go over all of that as we got started here we can click on submit I don't know if we made any changes as you make changes in tag manager click on submit use the preview tool which I use a lot throughout this video so it'll make a lot more sense as we go through this entire video but use the preview tool to make sure that all of your conversions are firing properly last but not least if is enhanced
• 08:00 - 08:30 conversions so through your conversions and settings page here one of the things you want to do is make sure that you have enhanced conversions for lead setup I have it set up with the Google tag I have the Google tag installed on my website so you can do it with the Google tag or Google tag manager they've there's plenty of really easy guides to follow along with this but basically what Google is doing it is able to measure leads on your website that converted offline using submitted lead form us user data so you're able to get a little a little bit more information
• 08:30 - 09:00 about where your conversions are coming from and you're able to basically get more information from user provided data to make sure that Google can track every single conversion on your website back to Google ads basically just gives Google ads more conversion data and that's ultimately the goal we want here so enhanced conversion for leads is definitely something you want to accept the policies and then manage it either through the Google tag or through I want to take a quick break from my video tutorial to tell you about my two free training videos my first is my 1 12 345 Google ads training that will give you a
• 09:00 - 09:30 process to be successful with Google ads go to Surfside pc.com trining to get access to that the other one is going to be my from 0 to 5K per month road map this is going to be an inbound marketing training that's going to teach you how to drive more leads and grow your business so you go to surfsite inbound. and you can access that one let's get back to our tutorial through Google tag manager you'll see right here enhan conversions I have mine setup through Google tag save and it's saying my enhanced conversions are tracking properly so you want to make sure that
• 09:30 - 10:00 you are doing that the other thing is the call conversion action is I would set up either calls from ads or if you create your own call Asset conversion which I did here and make sure that that call conversion action is set up here properly so we will go through this entire video and by the end of this video you'll be able to have your conversion tracking set up this is something I charge clients hundreds of dollars to set up so because it it's not always the easiest thing and depending on the client I'm working with sometimes this can take an hour or two to set everything up and get access to
• 10:00 - 10:30 everything so it's not an easy process um but but basically what we're trying to do is we're trying to make sure that we have all of our conversion data accurate within our campaigns if you are really struggling with this go to Surfside pc.com services and contact me and I may be able to help you out with conversion tracking obviously it would be a charge service or if you're interested in anything related to campaign management an audit Consulting anything like that just go to servid pc.com
• 10:30 - 11:00 services and you can contact me there and I will get back to you as soon as possible and we can get something set up in case you are having any trouble with conversion tracking or just looking for more information about best practices with all of that being said let us get into Google ads conversion tracking my complete tutorial a Google ads conversion and how we can actually do that using Google tag manager so to get started obviously you need a contact form on your website and the point of this video is to basically
• 11:00 - 11:30 give you an all-in-one solution so regardless of how your contact form performs you should be able to track it using this so there are different ways to actually track a contact form and one of the easiest ways is when you set up Google analytics 4 sometimes and you have a form submit event that will automatically track when a form is submitted on your website I'm not going to be going through that specifically in this video today I'm going to be going over how to use Google tag manager to understand what your form actually does when you submit it so that you can actually track it now my favorite method
• 11:30 - 12:00 to track a contact form is to use the thank you page so a thank you page redirect when somebody fills out the entire contact form clicks on send message they go directly to a standalone thank you page on your website that nobody would ever find unless they actually filled out your contact form so if you actually take your form and you set it up to redirect to a thank you page that is the easiest way to track it let's just assume you you can't do that with your form let's just assume you are working for a client and you don't have the ability to do that with a form I'm
• 12:00 - 12:30 going to get started first by showing you how to use Google tag manager to actually track what the form does when you submit it so if we get started here the very first thing you need to do is install Google tag manager on your website so when you have Google tag manager go to install Google tag manager from the admin tab if you haven't installed it already or create your tag manager account it's completely free to create and use so you need to put these two pieces of code on your website and if we come to the back end on my WordPress website you can see I have WP code here so we have our Google tag manager here and we want to take this
• 12:30 - 13:00 piece of code and paste it as high as possible underneath the opening header tag and then we want to take the second piece of code and paste it in the next box so the body uh underneath the opening body tag here so you can see right here we have header and we have body and you want to put those two tags here click on Save changes and then you have Google tag manager installed on your website so that's the very first step to get started now we're also going to have to create a Google ads conversion and then use that to actually set up our conversion but before we do that let's actually see what our contact
• 13:00 - 13:30 form does when we submit it so my contact form right now if we come over to my form page I am using forminator for this contact form there are plenty of contact form Solutions so obviously I've worked with different clients who use different contact form Solutions use different website cms's and all sorts of different things so not every form is going to be the same but this form is set up right now that when it is filled out we can do and we look over here at behavior when somebody does fill it out and click on submit the behavior is in
• 13:30 - 14:00 line thank you for contacting us we'll be in touch shortly when we look at some of the behaviors that we can do this is my favorite one to do is redirect URL to send people directly to a thank you page I will show you how to do this after we do this first part right now I have it set to an inline message so that means the form is not redirecting when somebody fills it out so if we come over to our contact form what we want to do is we want to take this page copy it go over to Google tag manager go to your workspace and then you want to click on preview enter that URL and then open the
• 14:00 - 14:30 Google tag so everything that's happening on this page of my website Google tag manager is tracking over here on the left hand side so even if I just come over here to the form and I click right here we just click on the first name part of the form and we look over here you're going to see a click so that is going to be the very first thing I want to show you is every single thing that you do when you are using Google tag assistant is going to be tracked so if you look over here at variables there are a ton of different variables in here that you can track and you could actually set up these as a conversion like you could set up pretty much anything as a conversion in Google ads
• 14:30 - 15:00 or you can actually track it in Google analytics 4 if you wanted to now there are automatic events in Google analytics 4 form start and form submit they don't track for every single form type but generally if you have a form on your website like if you do have this form on your website that will track I will create a separate video for how to do that but I just wanted to go over that first but if we come over here and we are coming back to our Google tag assistant we come to the page here and I'm going to fill out this form and then I'm going to click on send message message okay and you see I filled out
• 15:00 - 15:30 first name email phone number message and we want to click on send message now coming over here you can see click click click now the method I'm going to show you is not my favorite method to use my favorite method to use is the redirect which I already said but this is not my favorite method to use I would much prefer to use the form submit if you are if you do have a form like this this form is not going to register that event in Google tag manager so when we click on send message what's going to happen is it's submitting and then you're going see thank you for contacting us will be in touch shortly the page doesn't
• 15:30 - 16:00 redirect it all just stays right here and you're like how do I track this page well in Google tag assistant they will actually give you a bunch of variables that we can track and there are a couple different things that we can track here and one of the ones that we can track here is the click classes you're going to see has formator button formator button submit so this is something that we can track right here over here with click you could see formator show forminator success but this isn't actually something that we can track because this tracked when I actually clicked on that so I clicked on the text
• 16:00 - 16:30 thank you for contacting us we'll be in touch shortly not everyone is going to be clicking on that so we are going to come over here to the 11th click and I think it's the 11th click no it's the 10th click so on the 10th click we clicked on the text send message here so that is going to be the one that we actually clicked on and there's going to be a form class here forminator buttton submit so if we come over here we look at all these variables these are what we can actually track now the one thing that could potentially happen with a form like this is somebody clicks on submit and that click happens but
• 16:30 - 17:00 there's an error with the form and it's never submitted so that could potentially be an issue the the way this form is set up and you can see this right here if I click on send message and this isn't doesn't actually send anything it will still track that as a conversion so that's why this is not my preferred method but this is kind of a workaround that you can use so if we come over here to we exit out of Google tag assistant for now we come back over to Google tag manager what we need to do is we need to create a new tag in tag manager before we do that go to variables and make sure that you have some of these different variables
• 17:00 - 17:30 enabled so go to configure and you want to make sure you have these click variables enabled and you want to make sure you have these form variables enabled as well now you can do every single variable here there's no downside really to doing more variables it just happens to uh give you more information and everything like that for these for this purpose what I need this for forms clicks are what we want to track right now so over here you can see all the different tags that I've created so the very first thing before we even create our tags let's come over to Google ads and let's create our conversion action so this going to be our contact form
• 17:30 - 18:00 conversion action give you a couple different ways that we can track this to make it a lot easier so let's start it is a website conversion we enter our website here click on scan and then it's going to say this website domain is linked to a Google analytics account we can do that but we're just going to use a add a conversion action manually and you're going to see select category for this so this is going to be contact we will say contact form example let's set a value of just one for every conversion so every conversion that comes in we're going to count as $1 so you can always
• 18:00 - 18:30 increase this value if you want to Value the conversion higher obviously it's a lead so I'm just counting it as one lead every time it comes in for the count we want to set this to one so for leads you always want to set this to one click through conversion window so 30 days 60 days 90 days you can make this longer especially if it's like B2B because the contacts lead time is generally a little bit longer engage view conversion window so generally I'll just keep these as is so attribution will be data driven enhanced conversions managed through the gole Google tag we'll click on done and
• 18:30 - 19:00 now we can click on Save and continue we have our conversion goal here we are ready to set this up using Google tag manager they are going to give us our instructions so we're going to click on use Google tag manager conversion ID contact form example this is our conversion label so let's come over to tag manager the other thing down here make sure you add a conversion Linker and configure it to fire on all your web pages so you want to make sure you do that let's close this page you want to make sure you do that first you can see my conversion Linker right here so when you click on new tag tag configuration you're going to click on Google ads and
• 19:00 - 19:30 then you're going to click on the conversion Linker tag and under triggering you're going to do all pages so that's all you're going to need to do name your tag save it and that's how easy it is to set up the conversion Linker tag discard this for now you can see mine set up here conversion Linker conversion Linker all pages so very easy to set that one up next is going to be tracking the form submission so we're going to set up a new conversion action so we come over here to New and the tag we're going to do contact form example
• 19:30 - 20:00 you could also name this Google ads conversion whatever you want to name it come over to tag configuration Google ads Google ads conversion tracking and what we want to do is we want to take our conversion ID and the conversion label that they gave us over here so we have our ID and our conversion label down here and we paste both of those okay so now we need to set a trigger so the trigger that we are going to use for right now we are just going to click on all pages so we're going to click on Save but the trigger that we are actually going to use is when we did open up Google tag assistant and set our
• 20:00 - 20:30 form what we did and we can just click on send message here CU that's all we're tracking basically so we come over here to tag assistant we look at the click within this click you can see the tags and then the variables now I set up a tag as an example this already tracked I'll show you exactly how I did that so within the variables here you're going to see GTM click triggers is going to be 2 comma 3 we have our URL we have the click class here send message now there's nothing here at least that I saw that shows any Ty type of error with this form so if you're working with a
• 20:30 - 21:00 client and you're like I need to track this form but I don't know how to thank you for watching if you want access to all of my long form tutorials and some of my courses that I've created that I'm only putting out on Surfside inbound you can join my patreon patreon.com Surfside inbound it is only $4.99 per month you can also join through my YouTube channel so through the Surfside PPC YouTube channel from any of my videos if you click on join you will get instant access to all of my premium content including my inbound marketing course which is is 5 and 1 half hours long I
• 21:00 - 21:30 just published it to patreon and YouTube so join today if you're interested in more of my content at patreon.com side inbound or by clicking the join button on any of my YouTube videos thanks for watching my channel and don't forget to subscribe to do this in an easy way the client doesn't isn't going to be able to let you change it to a thank you page or something like that you can come in here and you can see form classes is a data later layer variable and you can see the string is forminator buttton and forminator button submit so we could take this right here
• 21:30 - 22:00 forminator button submit and we can just copy that form Class come back over to Google tag manager and you can see I actually did this in one of my conversions over here so within email clicks example you can see within this trigger that we have the form classes and we just did contains for forminator button submit so that's tracking every time somebody clicks on that send message button now the way this could potentially work is if somebody we have it set to one conversion in Google ads so if somebody clicks this let's just say the form doesn't submit and they
• 22:00 - 22:30 didn't enter their email address correctly they didn't enter their name correctly whatever it might be whatever error message they got what we can do is basically if they do fix that error and click on send message the way we have it tracked in Google ads is to only track one conversion so theoretically people aren't going to come in here and click on this button unless they're actually trying to send us a message so what we can do is just take that form class contains formator button submit for click all elements and that's all we need to do to set up this new new conversion action that we have so this
• 22:30 - 23:00 is our contact form example we did our conversion ID our conversion label a Google ads conversion tracking tag and then our trigger down here obviously we don't want this to trigger on all pages that will count it as a conversion every single time within the trigger you click on the plus sign up here at the top set your trigger configuration and you're going to do click and you're going to do all elements now if we click this and we come in we're going to do some clicks and we can do when the form classes contains forminator buttton submit and
• 23:00 - 23:30 we'll name this our okay so contact form button clicked click on save so that is one way that we can do this the other way to do this and if we come back over here one more time and we look at the variables here is the other way is the click Text on the button is send message so that's another one that you can set and you can also set both of them so you can basically say okay if somebody's clicking on so you could either have this one you could have the click Text so that is the actual text t on the button contains send message this will
• 23:30 - 24:00 also track properly you can remove one of these These are both of these conditions have to be true for this to count as a conversion since that is what's going to happen every time somebody fills out our contact form we can set it up like this the only reason why I'm not a huge fan of doing that is if somebody goes in and changes the send send message to I don't know contact us now or whatever it might be schedule an appointment then it's no longer tracking that so I prefer to use the actual button submit CU then it takes away that extra variable we can click on on Save here we click on Save again and now we
• 24:00 - 24:30 submit this and we say version name new and we'll say another version name new and we'll publish this okay so now we have this submitted let's open up our preview one more time for our contact page let's close these other ones okay we're back in here one final time let's fill out our form again okay we got our form all filled out and we can come over here you can see we have all these different clicks that are starting to register but nothing has registered yet as far as the tags that have fired so when we do this we should have two tags firing the email clicks example that I
• 24:30 - 25:00 set and then the new one that we did the contact form example so let's click on send message and there we go thank you for contacting us we will be in touch shortly if we go over to the 12 you can see the two different tags that fired so we know that our conversion tracking is working obviously this isn't a perfect setup because there is the scenario where somebody clicks on the button and doesn't actually fill out the form but that's something that you just kind of deal with if you're running Google ads if you see an excess of conversions coming in and you're not seeing the actual form submissions well then you
• 25:00 - 25:30 know you need to change the setup and how you have this uh how you have this actually working but in my years of experience I've never really seen that happening let's exit both of these and let's come back over here one more time to our form this is the much easier way to actually track this conversion so the whole process of setting up your conversion ID conversion label you don't have to do any of that again really the different ways to track your conversion is once you have it set up the way that we just did so we have the contact form example here is just updating the
• 25:30 - 26:00 trigger down here at the bottom so basically what is the form doing that will allow us to track it so let's come back over to our website the back end of our website one more time if we click here edit Behavior we do redirect user to a URL we redirect them to a thank you page click on apply update our form okay so we have that updated now so we come over to our page let's make sure we refresh our page so after submission thank you let's just double check that this is completely updated okay so we should be all good to go here now I like
• 26:00 - 26:30 to check it one final time when we go in just to make sure uh so we'll click on edit here and we will see behav so you could do this with pretty much any form plugin as well so there we go after submission not inline yeah redirect user to a okay let change our label again and we're going to save it one more time update refresh the page okay so now when we fill out this form you saw it's going to immediately go to a thank you page so what we want to do now is in Google tag manager this is why I like using the
• 26:30 - 27:00 thank you page is if there are errors on that form people will never find that thank you page it's very rare someone's going to click on one of your Google ads and go to your thank you page without filling out the form first it's just not something that happens so this is why it's my preferred method is using some type of confirmation page like this so if we come over here it's also very easy to track if we come over here what we can do is instead of having contact form button sub or forminator button submit as our trigger we're going to click here we're going to do page view we're going
• 27:00 - 27:30 to do some page views when the page URL contains and you can just do thank you just like this okay so now we have page URL contains thank you that is going to be our trigger now obviously what you want to do is contact form thank you page update your trigger so it's actually named correctly so click on save you don't need to do that the names are just for you in our contact form example we have our conversion ID and our conversion label that we had over here and then now our trigger has just changed to a contact form thank you page click on X over here click on X again
• 27:30 - 28:00 okay so we should yep we got this all set up now let's do our new version here click on publish and we are going to preview this one more time using the Google tag assistant okay we fill out our entire form here and you can see over here it's still tracking everything that we had and then we click on send message and now we redirect with thank you page this is another reason why I like to do it tell people to call or text you it just gives them another way to contact you especially if you're like a a local Service Company then people
• 28:00 - 28:30 fill out your contact form you could say why don't you just give us a call real quick we'll get you booked that's I mean that's the preferred conversion is the phone call but you'll see over here now we have this click we have this click so that's just me clicking on things we have this contact Aqua Bliss care so this is the one that we just did the tags that fired when we did this you can see conversion Linker desktop phone calls that tracks on every page but only counts when it's a 60-second phone call Google analytics for tag our email clicks example tracked because we clicked on that button the desktop phone
• 28:30 - 29:00 call example one is the same as this one so 11 tags did not fire so basically if you come over here you see no tags fired no tags fired container loaded and there we go now we have our Google ads conversion for a thank you page and that is one that I set up here is the one that we actually did contact form example so making it a lot easier with the contact form example and knowing that somebody actually is is filled out that form because they went to the thank you page so that is the main reason why like using the thank you page as a conversion and now we come over here
• 29:00 - 29:30 click on done and now we are tracking our con contact form as a conversion it is the contact form example one here I have way too many conversions set up just doing a lot of tutorials but within that contact form example you just want to double check that your actual campaign itself within the campaign settings is set up to actually optimize for that conversion so we come over here to settings one more time and then we come over here to our conversion goals you'll see contacts is one of them contact form example since it's showing green it's showing that this is tracking
• 29:30 - 30:00 properly because they were able to see that it tracked correctly in the Google tag assistant so if you have any questions about tracking a contact form and how to do it please leave in the comment section this should allow you to track pretty much any contact form on a website the easiest way to do it is just set it up to redirect create a thank you page put a button on the thank you page to tell people to call you directly or promote something it's it's a lot better to use a thank you page in my opinion and also know that your form is actually submitted so thank you for watching this video and make sure you subscribe to the Surf Side PPC YouTube channel today I'm
• 30:00 - 30:30 going to be doing a quick video showing you how to track a thank you page as a conversion in Google ads so let's just say I am offering a free Google ads audit and I'm sending traffic to this page through Google ads and I want to track every time someone fills out this form the very first thing that you want to do is you want to make sure that your form and I am using WP forms here is set up with a confirmation that goes to a URL and redirect somebody to a URL when they fill out the form that's the very first step you want to take if you want to track a thank you page you can use the same thing whether it's order
• 30:30 - 31:00 confirmation any type of URL that you want to track when somebody visits it will work using this method so coming over here to our contact form I'm going to fill this out very quickly okay so somebody fills out their information we scroll down they click on submit and now they automatically go to this thank you page that I have set up so now let's track that as a conversion in Google ads now as we come over here to Google ads I have my account open where you want to go first is to goals and you want to go to conversions and summary So within here is where we want to create our conversion action and the way that I'm
• 31:00 - 31:30 going to track this today is using Google tag manager so I've opened up my Google tag manager account for Surfside PPC as well now if you see Google tag manager here that means we need to install Google tag manager on our website so what I'm going to do is come over here to admin within here we need to do install Google tag manager if you don't have this account already then create a free Google tag manager account and these are the two pieces of code that we need to place on our website so one as high as possible underneath the opening head tag one immediately after the opening body tag so we're going to come back over to a plugin that will
• 31:30 - 32:00 allow us to do this so this may vary depending on the website platform you're using I would say the majority of people are using Wordpress so if we're in WordPress you want to go to plugins and you want to go to add new plugin and from there you want to search WP code and you want to install the wp code plugin so I already have that installed here and on the left-and side it is going to come up as code Snippets so we're going to go to code Snippets and we're going to go to header and footer so this is what that looks like I just remove these codes so we're going to come back over and copy this come back
• 32:00 - 32:30 over to our website here and paste this one you want to do it at the very top of the header here so you want this to be the first piece of code that you put here come back over to Google tag manager copy the next piece of code come back over and this one goes right underneath the opening body tag and we click on Save changes and now we have settings save so now we have Google tag manager installed on our website so the next step is setting up our conversion action in Google ads so the way that we're going to do that is we're going to create a new conversion action a website conversion we can enter our website
• 32:30 - 33:00 domain here now and I'm going to click on scan so they're going to have something that looks like this we're going to skip that and we're going to do create conversion actions manually using Code add the conversion action manually and now we're going to set a goal and action optimization so in this case it would be something like a contact generally I'll use contact for this or submit lead form those are generally going to be the ones that we use so for this I'll just use contact conversion action optimization options you want it to be a primary action that we're we're using for our bidding next is going to be conversion name so I will say now
• 33:00 - 33:30 since we're just using a standalone thank you page I could just name it thank you page but I'm just going to name it Google adds audit thank you page scroll down we're going to use the same value for each conversion now if you have multiple conversions and this is more valuable than another conversion you could always increase this value to basically say this conversion is worth 2x what another conversion would be worth every other conversion is worth 1X so I do that a lot with phone call conversions because they generally convert better so we're going to use the same value for each conversion and just set it as one so it's just going to count every conversion as one for the
• 33:30 - 34:00 count we only want to do one so when you're driving leads you only want to do one conversion generally I will make my click through conversion at window as long as possible my engage view as long as possible and I will make my view through conversion window as long as possible I don't know that it makes a huge difference but figure it can't hurt to have as much data as we possibly can attribution will be data driven enhanced conversions we have managed through the Google tag and we're going to click on done and now we can scroll down here click on Save and continue and now we need our instructions and we're going to
• 34:00 - 34:30 finish setting this up so we're going to use Google tag manager the one thing we need to do is make sure we have the conversion Linker tag added I'm not sure if I do yet so we're going to copy this conversion ID come back over to tag manager go to our tags so I don't have conversion I do have the Google ads conversion Linker tag here so to set that up you go to new tag configuration Google ads conversion Linker and all you do need to do is name that tag I generally just name it conversion Linker and then do all pages click on Save and submit so that's exactly how you set up
• 34:30 - 35:00 the conversion Linker you can name it whatever you want but conversion Linker on all pages next we're going to set up new and we're going to say thank you page we could do Google ads audit thank you page just so we have consistent naming even though that looks like a just a thank you page for everything but Google ads audit thank you page we're going to go Google ads we are going to do conversion tracking and now we need to take that conversion ID that we had in the first step coming over here copying that and we're going to paste it right here okay okay so we have our conversion ID next is going to be our
• 35:00 - 35:30 conversion label so that's going to be right here at the bottom if you set up multiple conversions at a time which you can do in the previous step you can see all your labels there your conversion ID is always going to be the same for your account so conversion label here Google ads audit thank you page and we want to trigger this we want to click on the plus sign here click on the trigger configuration and we're going to do page view some page views when the page URL contains thank you okay so basically this is just looking at any page UR that somebody visits on our website that contains thank you okay and now we're
• 35:30 - 36:00 going to submit this you can name it whatever you want if you're working with people you generally want to do a good version name and description I'm the only one working on my Google tag manager account so I just put new and new probably they all look like that okay so now we have this all added so now we can test this we're going to come back over to our workspace and we are going to click on preview and we're going to enter our website URL with thank you on it so we could just come right over to our page here the thank you page we're going to copy this page come back over to Google tag manager click on preview okay so we're debugging
• 36:00 - 36:30 our thank you page specifically tag assistant connected we go to the thank you page if we come back over here what you're going to see if we scroll down so Google ads form I've already set this up with a different name apparently but you'll see go Google ads audit thank you page this was a tag that fired but that only counts if somebody actually calls our number and is on the phone for 60 seconds or longer the Google ads conversion link or tag fired Google analytics for tag fired our Fiverr gig click which is another one I made in a different video and mobile clicks the call did not fire just an example of how
• 36:30 - 37:00 to track a thank you page in Google ads and then when you are setting up your campaign so we click on done here within your campaign this is going to be we have it under a contact conversion along with all these other conversions so you just want to make sure within your campaign so you're optimizing for this new conversion and you come over here we click on this little gear icon and then what we can do is make sure our marketing objective is leads and for conversion goals you just want to make sure that that conversion is one of the ones that we're optimizing for so Google ads audit thank you page you could see
• 37:00 - 37:30 no recent conversions the reason it says that is because it just tracked it through Google tag manager so we set this up properly we're optimizing our campaign now for anytime somebody fills out that form on our Google ads audit page so that is exactly how to set up conversion tracking for a thank you page in Google ads okay today I'm going to be showing you how to track a button click as a conversion into two Google ads so it will allow you to track any button click
• 37:30 - 38:00 I'm going to show you exactly how to figure out how to track this so it may vary depending on your website so I'm going to go over the Google tag assistant and how we can actually see what the different variables are when we do click a button on our website so I just set up this button very simply it is through I have Elementor installed so I have the button here the text on the button is track this button as you can see I have no icon and then I just set the link for right now as basically nothing so the the button is linked but it just stays on this page just so we can kind of see that it does something when we actually click on the button
• 38:00 - 38:30 obviously you can use this for like an outbound link or if you're trying to get somebody to a specific landing page or something like that that's more valuable on your website so the very first thing you need to do obviously is to actually have your button live on your website like this one so we have our button here and then what we want to do is we want to come over to Google tag manager and you want to make sure Google tag manager is installed on your website so go to the admin section of Google tag manager if you haven't created a tag manager account already then you want to set this up now and then you want to install Google tag manager and put these two pieces of code on your website the first
• 38:30 - 39:00 one goes as high as possible under the opening head tag the second one goes immediately after the opening body tag so you can see the two pieces of code that we have here and if we come to the back end of my website the way that I generally do this is with the wp code plugin so it says code snippets on the left hand side but the plugin itself is WP code so if you go to the plugin store add new plugin search WP code see this blue logo there and just install this this has been the easiest way for me to install Google tag manager and also
• 39:00 - 39:30 install any custom code Snippets that I need to so on the code snippets on the Le hand side we click on header and footer and that is going to open up our header and our footer here which I did have these installed on both but we'll make sure we installed it on both so we have our oh there it is so within our header we have our first piece of code and then under the body tag so this is immediately after the opening body tag this is exactly where you want to install Google tag manager so click on Save changes once you add add both of these pieces of code to your website so
• 39:30 - 40:00 you can copy these here and then add each of them to your website make sure you click on Save changes and make sure you put them in the right spot using the wp code plugin and then from there you have Google tag manager installed on your website so now we are ready to create our conversion action and make sure that we're tracking this button properly so let's come over to Google ads and we're in our Google ads account here and we want to come over to goals conversion and summary and from this page what we want to do is create a new conversion action you can see I have a bunch of conversion actions in here just from the tutorials I'm creating we'll
• 40:00 - 40:30 delete a lot of them but let's start tracking our conversions here and what we want to track is a website conversion and we can enter our domain name here so you can enter whatever if you want but we're going to enter our domain name click on scan but what we really want to do is add a conversion action manually so they'll say it's a link to Google analytics you can use Google analytics I'll show that in follow-up videos I'll also have a very long conversion tracking tutorial coming out but we just want to add a conversion action manually here select a goal for the conversion
• 40:30 - 41:00 action and this is where you want to select the correct goal so page view other it could be an outbound click maybe it is something with get directions maybe it's a directions button request quote that is a popular one where somebody's requesting a quote so let's just pretend we have a button on our website and somebody actually clicks on this and they go to our quote request page and I just want to track that as a conversion now this could be considered a pre-con conversion and this is something I will set up from time to time especially in new accounts because really you're trying to get some type of conversion data in so if somebody goes
• 41:00 - 41:30 to your website and clicks on contact us or book an appointment or request a quote then they're at least showing some type of intent to complete a conversion with you even if they don't get to the next step it is still a preon conversion so that's a lot of times how I'll use something like this tracking a button click so let's come back over here to Google ads and we're just going to do quote request we'll say this is a primary action used for bidding optimization okay and then we will use the same value for each conversion just count it as one
• 41:30 - 42:00 so I'm just going to count it as a $1 conversion every time it tracks you could enter a higher value here if you want to set a different value for this conversion for count you definitely only want to do one for button clicks because if somebody clicks on like 20 buttons unless every single button click is valuable which I would assume it's not you really just want to count it as one because if it's the same person clicking buttons then it's you don't want to count it as multiple conversions the click-through conversion window we can extend this if we want it's automatically set at at 30 days basically it just widens the conversion
• 42:00 - 42:30 window of how long it tracks engage view view through we'll just leave these as is attribution data driven and then enhance conversions you want to be managed through the Google tag and then we can click on done and now we can click on Save and continue so through save and continue it's going to say set up with a Google tag probably create a tutorial just showing how to do that just so people who are using a Google tag can do that otherwise using Google tag manager is what we want to select here so we just installed Google tag manager now we have our conversion ID and our conversion label down here so we
• 42:30 - 43:00 come over to Google tag manager click on the X here go to workspace and we want to create a new tag the very first tag you need to add is the conversion Linker tag so if you come over here to Google ads you'll see next steps make sure you add a conversion Linker tag and configure it to fire on all of your web pages so usually Google The Google tag manager will tell you that if you don't have the conversion Linker tag and you set up a Google ads conversion tag but if we click on new here and we go to tag configuration click on Google ads and
• 43:00 - 43:30 click on conversion Linker and then just trigger this for all pages so conversion Linker on all pages we don't need this since we already have it there you can see I have it set up so basically just add a new tag so you can do that right at the top here or if you are in your overview you can also add a new tag by clicking here so the next thing that we want to do and you want to make sure you do this is make sure you have all your variables enabled I think there was a couple videos I created where I didn't say this but if we click on config figure here make sure you have these click and forms all enabled so that will
• 43:30 - 44:00 allow us to actually see see a little bit more data within our variables and make sure that we can use those variables when we're actually tracking this conversion so we have all of those set here as well so let's come over here to our tags and we want to create our new tag so we are going to do button click example we're going to do tag configuration and now this is where you enter your conversion ID and your conversion label so what we got previously here our conversion ID ID from Google ads come over to Google tag manager paste that conversion ID there
• 44:00 - 44:30 come back to Google ads copy this one come over here and paste that conversion label so now we have conversion ID conversion label time to set our trigger so you can see I have a few different triggers set up here already but if we click on the X and actually want to stay in here we click on the plus sign here we want to create a new trigger so we click here on trigger configuration and you're going to see click and this is either going to say all elements or just links so if we click on all elements here we could do some clicks and this is basically how we're going to track this
• 44:30 - 45:00 before we do this what I want to show you is your button may track slightly different so let's just trigger this on all pages for right now we're not going to submit our container yet just need to set a trigger for that you do not want to make sure you're you're setting that otherwise it's is going to count as a conversion for every single page view but what we want to do is we want to open up the Google tag assistant so the preview button up here will open up the tag assistant and basically just copy the URL so I'm going to copy this pool enter replacement page that I have here copy that we're going to click open up
• 45:00 - 45:30 that page and it's going to keep this page open as the Google tag assistant so it's actually showing which ones of our tags are firing so our button click example did fire that is okay what we want to do now is I came down here and I link this button just just basically to nothing but it is linked so if we click on it it's going to actually have some action that it does so when we come back over here to tag assistant what you're going to see is we have a link click here so that was the link click we just did so we're going do one more time you'll see it again so click on it again
• 45:30 - 46:00 and we come back over and you'll see another link click here so when you do that and you see this link click this is what we want to track and what you can do is look at the variables here so you can see what the events are GTM do link click the click class you can see that right here the click element so this is usually a very long string The Click element so the easiest way to me to actually track this is to track the click Text the actual text itself that track but if you look here you'll see click URL click Target different things
• 46:00 - 46:30 that we're actually tracking here so some of these may look a little bit different even GTM link click for example but the main thing is you need a variable that is unique to this button and for that for this button itself it is this click Text so we come back over so we can egit exit tag assistant we'll come back over to tag manager okay so from over here we want to come back to our tags so hopefully this all makes sense kind of trying to make it make a little bit more sense why we're setting this up the way we are so we click on triggering here you're going to see our
• 46:30 - 47:00 firing trigger let's get rid of this one let's click on the plus sign trigger configuration we're going to do all elements you could do just links but we're going to do some clicks and now you'll see a bunch of these here so click ID click Target click Text click URL some of the different things that we are looking at in this one we're going to select click Text contains or we could do equals and we have track this button you could also do equals so we can just keep this as equals track this button set it exactly like the text showed in the variable that we just did
• 47:00 - 47:30 so the button we're going to say track this button trigger okay and we'll click on Save and save again and now let's submit our workspace so we'll just say new version okay and we will publish this so now we have this published and if we come back over to our workspace and we take our URL one more time so the pool liner replacement page and we go to Google tag assistant again click on pre I want to take a quick break from my video tutorial to tell you about my two free training videos my first is my 12 345 Google ads training that will give
• 47:30 - 48:00 you a process to be successful with Google ads go to Surfside pc.com trining to get access to that the other one is going to be my from 0 to 5K per month road map this is going to be an inbound marketing training that's going to teach you how to drive more leads and grow your business so you go to surfsite inbound. and you can access that one let's get back to our tutorial okay so we come into this page now and if we come over to the tag assistant first you can see now this is not the tag is not tracking now so you'll see just the conversion Linker
• 48:00 - 48:30 desktop phone calls only tracks when somebody has a 30-second phone call this is the same conversion I just did a separate tutorial tags not fired so you'll see mobile calls text message email thank you page example one Google analytics 4 event so a bunch of different things that haven't tracked yet here is the one that we want right here so button click example so let's come back over here and we'll click on our button so we click on it okay it registered and now you'll see button click example is now tracking as a Google ads conversion and now we can actually optimize for this within our
• 48:30 - 49:00 campaigns just to make sure our other ones are working let's just come over to tag assistant we will do our mobile phone call conversion here okay so we click that one we'll do our text message conversion here we click that one click on cancel and we come back over and now you can see all of these tags have fired so thank you page not fired these ones are set the text message and mobile phone calls examples are set to only track when somebody's on a mobile device the other ones are not set that way so that's why those ones are tracking the other ones are not but the most important one button-click example here
• 49:00 - 49:30 very easy to do it just basically set up the actual text on your button now there are other ways to do this if you're sending people to a specific landing page and depending on how you are actually using your button but the way I've had the most success is just doing this and if you have a similar button everywhere on your website where it might be learn more or request a quote or schedule an appointment or something like that you could basically track every button on your website using this method if you only want to track this button on this one singular page what
• 49:30 - 50:00 you need to do is go back into your tags and just update your trigger so if we do button click example and our trigger we want this trigger to fire on some clicks when the click Text equals track this button and when the page URL and you could even just do contains or you could do equals but we could do the page URL and I'll just do contains because I only have one page on my website that contains this I think page URL contains pool ler replacement you could also do page URL equals and do your entire URL
• 50:00 - 50:30 click on Save now it will only track on that singular page so this is how to do it if you want to track it on one button click one page just to make sure you're tracking that correct button but this is tracking a button click in Google ads and how we can actually create this conversion and last last but not least the very final thing you want to do is come into your campaign go into your campaign settings and from here what you can do is make sure that through your conver conion goals you are optimizing for that conversion that we just created
• 50:30 - 51:00 I don't know if we actually are so if you click on change campaign goals here we go request quotes click on Save and now we are optimizing for that buttonclick example conversion as well no recent conversions means that Google has already registered that that is tracking on our page so if you have any questions about this please leave in the comment section thanks for watching my video today and make sure you subscribe to the Surfside PPC YouTube channel okay I just finished a longer version of this tutorial so if you want to watch that I just published it to my channel but this is going to be the shorter version my number one keyword
• 51:00 - 51:30 research tip that I can give you and basically it's one of the biggest mistakes that I see in accounts when somebody reaches out to me and they are dealing with some type of issue that is holding back their conversions so when you are creating a new ad group first things first I want to just show you that you can use the built-in Keyword Planner here and I use this all the time when I'm creating a brand new ad group or even working in creating a new campaign it could also be really useful to help you find additional keyword to Target but if I do for example something like swimming pool cleaning services so I'm trying to provide swimming pool
• 51:30 - 52:00 cleaning services I search that here I can enter a URL up at the top as well and then we can get keyword suggestions and we're going to get a bunch of different keyword suggestions here the main thing that I need to tell you is how how important it is to understand keyword search intent so there's going to be certain keywords especially something like cleaners where somebody may be searching for pool cleaning kits pool cleaning service or pool cleaners pool cleaner kits best pool cleaning chemicals so there's going to be things people search and you need to understand
• 52:00 - 52:30 that the way you target keywords in Google ads may end up targeting some of these different keywords or Search terms that aren't necessarily what you'd want to be targeting I would not recommend targeting a keyword like this swimming pool cleaning because this will match to people that are looking for supplies kits DIY how-tos uh how much it's going to cost maybe reviews from other companies what you really want to be focused on are keywords like pool cleaning companies near me or swimming pool cleaning
• 52:30 - 53:00 service or swimming pool cleaning service near me or pool cleaning services near me those are the types of keywords you want to focus on because the search intent behind them is going to be somebody who's actively looking for a swimming pool cleaning service so if I take something like swimming pool cleaning and we come over here and Water Heater replacement will be another example I show you in a second and I just do swimming pool cleaning you're going to see ads here it's going to look like it's a very relevant keyword that we can Target but you're I would just tell you that just based on the
• 53:00 - 53:30 experience that I have in Google ads this keyword may end up driving conversions but it's not going to perform as well as swimming pool cleaning services as swimming pool cleaning companies near me as swimming pool cleaning near me so as you expand your campaign I have no issue with targeting a keyword like this there's plenty of average monthly searches the cost per click isn't overly High considering you can earn a lot of money from an ongoing cleaning service but when you come in here and you start seeing things like okay pool cleaning pool pool maintenance for dummies through Reddit now we do have this one
• 53:30 - 54:00 here so Pool Works Myrtle Beach mobile swimming pool service but then you get a bunch of videos in here basically Google is telling us by the results that they're giving us we're not 100% sure what the search intent is for this keyword because we're going to give you some information that's going to be related to services and then we're also going to give you some products some kits some videos here uh some different tutorials so we'll also give you the best 10 pool cleaners in your local area because we're not really positive what you're looking for based on this search term so when we are trying to Target
• 54:00 - 54:30 Search terms there's nothing wrong with going a little bit more broad as you start getting more data in your campaign as you start getting more conversions you should start I would rather start a campaign with one keyword here that's just Swimming Pool Services near or swimming pool cleaning services near me keep it as relevant as possible swimming pool cleaning near me and do maybe something like swimming pool cleaning services and you could even do near me for that one as well you could start with literally these two keywords and that would be a better approach than
• 54:30 - 55:00 trying to Target 15 different keywords different keyword match types the other thing when you're doing keyword research starting a brand new campaign I would highly recommend using phrase match keywords or exact match keywords depending on how many keywords you're targeting and what keywords you're targeting I would not recommend broad match keywords for a brand new campaign broad match are for high budgets with a lot of conversion data so let's come over here to the Google Keyword Planner this is really where I'm going to give you basically the rest of this video of the most important things when it comes
• 55:00 - 55:30 to making sure that you're targeting the right keywords and let's just say for example let's say this company reaches out to me and said hey we're trying to get people that need their water heater repair need water heater installation services so we we're trying to reach people that are doing that so I say okay let me take your landing page first and foremost we'll come in here to discover new keywords start with a website we'll use just this page so we're using the page and we're clicking on get results again you can do the same thing through the add group section through the campaigns and AD groups use a landing page to find additional keywords but as
• 55:30 - 56:00 we scroll down here 1,00 keyword ideas what the problem with that is there's so many different keywords here that are not the keywords that we want to Target so the keywords that we want to Target are going to be like this water heater repair near me because we know that this has a search intent and that is that is going to be the main thing I'm I'm hammering home during this video a search intent of somebody looking for that service so the there's going to be plenty of different things here like water heater repair so again this is going to be one that's just like really
• 56:00 - 56:30 quickly I've been using this tool for a couple of months search Atlas in Auto so if you go to Surfside pc.com you can get a 7-Day free trial it is my favorite SEO tool I've ever used like the swimming pool cleaning we come over here and first let's come back which one did I search so Water Heater replacement Water Heater replacement is a much better keyword because it actually shows a little bit of like okay I need to replace my water heater it's still one that I'm kind of on the fence about it does get a lot of average monthly searches so that basically means that Google will match this with a lot of different keywords two different things
• 56:30 - 57:00 that I always do if I'm not positive of whether or not I should Target a keyword look at the longtail keywords just by doing this put it into Google do a space you could see cost okay so near me this is the one you want to Target Water Heater replacement near me cost 40 gallon labor cost price Home Depot cost Reddit most of these are not keywords we want to Target so that means I probably wouldn't Target this I'm also a huge fan of using the surf for Chrome extension because of keyword Surfer and it's going to give you these longtail keywords and
• 57:00 - 57:30 as I see things in here like Home Depot water heaters as I see things like Lowe's water heaters anything that is related to pricing or purchasing a new water heater that is not what this company does this company does repairs and installations now they may do something where you can purchase the water heater through them but it does not seem like that's what they do so if we come back over here and we look at the actual search intent for this individual keyword it could potentially have the right search intent but do we
• 57:30 - 58:00 want to spend $20 for a click $40 for two clicks $60 for three clicks and then find out okay we spent $100 on five clicks and we haven't gotten a single conversion this traffic is just not interacting with our website so why don't we target a keyword that is a little better search intent especially when we're trying to Target this individual service and then from there basically all you would have to do is say okay we do water heater repair we do hot water heater repair tankless water heater repair we can Target literally
• 58:00 - 58:30 just these three keywords it's like that simple Target these three keywords there's plenty of average monthly searches you can see the bid ranges are a little bit high and just targeting these phrase match keywords are going to Target hundreds of different Search terms and if we just look at what actually comes up in Google when we search something like this so hot water heater repair near me we're going to be able to see okay this is much more of all of the results here are local businesses so you start with your local local Services ads you should obviously run those then you have your sponsored ads here it's like okay then we have our
• 58:30 - 59:00 businesses here and then we start getting into Yelp and we start getting into some of these local companies around here and even the Home Depot one that comes up is a home service page so we know that the search intent is correct and we know that if we're targeting this keyword as a phrase match keyword that we're going to see much better Search terms coming in so when it comes to keyword research the number one tip that I can give you the number one strategy is don't go overly broad thinking that that's going to give you the best results because you're suddenly tapping into all this new search volume
• 59:00 - 59:30 what you want to do is you want to find the keywords that have the highest search intent that are going to actually show an advertisement like yours that when you do a search like this one you see an advertisement where your ad would fit in perfectly and then all you need to do from there is create an ad talking about your water heater repair services make sure your landing page answers all the questions people have and basically you've set up a perfect experience for people and your keyword research works much better and you're not targeting thousands of different keywords you
• 59:30 - 60:00 basically found the 2 3 4 five high search intent keywords for that ad group you targeted them you can always expand your keyword list later so number one keyword research tip for Google ads that is going to help you drive more conversions is make sure you are optimizing for search intent more than anything else today I'm going to be going over how to track if somebody sends you an email so if you're using a mail to to email link and you can see I have one up at the top here on my website if we scroll down I have a button here that
• 60:00 - 60:30 has a mail to link on it and then at the very bottom of my page I also have one as well so anytime you have a contact page or you have your contact information listed like this I would highly recommend putting the actual email itself rather than doing the button the way that I did it here so just basically put you know the email logo info at and you could just do the same thing I did email and put your email address then people can actually see it and it's a little bit harder to track whether or not they actually send that email to you but there are things that you can do as far as the button
• 60:30 - 61:00 click that make it a little bit easier to track if that does come directly from the button click itself so I'll go over that throughout the video so the very first thing that you need to do when you're getting started with this is make sure you have a clickable email link so the way to do that is and I have Elementor opened here so you could do this directly through WordPress directly on any website platform that you're using the main thing is your link here so you can see my link it's a mail to and then a call in and then you put your email here so this could be all the link is and then it will send an email it'll
• 61:00 - 61:30 basically open up when somebody clicks on this link it'll open up their em email platform and it'll start an email directly to your email now what you can do to kind of take this a step further is if we come over here you can do a question mark subject equals and then just basically do whatever subject line you want to the way to do a space between every word is percentage 20 so you could do a subject line and you can do the actual body of the email so we have mail to info@ aquabliss care
• 61:30 - 62:00 subject is interested in you can see the little in right there in Swimming Pool Services and then we do the Amber sand sign so an N symbol and then we do body and the same thing equals please let me know more information so basically this would open up an email where if somebody clicks this button they will start writing this exact email directly to your business and generally a lot of people are not going to change the subject line so what I would highly recommend doing is creating a subject line that you know immediately somebody's going to see it and say
• 62:00 - 62:30 you'll see it at your company and you'll say okay this came from an email click and it's not somebody just reaching out to us directly so somebody actually clicking on one of our buttons so doesn't necessarily say that it's from Google ads or anything like that and one of the issues you may run into is somebody clicking on this button and never sending the email it's the same thing with text messages at times even for mobile phone calls people have to click and then click again to actually call you so basically what tracking is the initial click on this button here so the way to do that and I have a
• 62:30 - 63:00 WordPress website the way to do that is by installing Google tag manager first and foremost and the way that we do that is after you create your Google tag manager account they will usually prompt you this but if not go to the admin tab here and then install Google tag manager and install if you're using Wordpress the wp code plugin so the wp code plugin will allow you to insert a header and a body tag so you'll see header and footer here when you do install that plugin go to code Snippets click on header and
• 63:00 - 63:30 footer it is still the wp code plugin there is a code Snippets plugin that one also does the same thing but I've just always used WP code without any issues so header and footer here and we can put this one in the head section and this one underneath the opening body tag click on Save changes and then over here in Google tag manager you will be all have this installed on your website you can submit your container but you don't need to do that at this point so what we need to do next is we need to actually create the conversion action in Google ads so we can actually track this as a
• 63:30 - 64:00 conversion so we want to track every time somebody clicks on this button or clicks on any of our email links and specifically links that say mail to in them so the way to do an email link you can see at the very bottom of the page down here is mail toino Aqua blisc care.com obviously replac with your email so we come back over here to Google ads and let's start by creating our conversion goal so we're going to come over here to goals and we're going to go to conversion summary and we're going to click on to create a new conversion action it's going to be a website conversion we can enter our
• 64:00 - 64:30 domain name here so we'll just do aquaus care.com do a quick scan it's going to say we are using Google analytics but we are just going to be using creating this conversion action manually in Google tag manager so goal and action optimization generally something like this is going to be a lead category and I would just do it as a contact the conversion action optimization would be a primary action used for bidding optimization conversion name so we'll just say email clicks example can use the same value for every conversion just set this to one for
• 64:30 - 65:00 count you just want to select one so if somebody clicks on this button 10 times you just want to count it as one conversion because it's one lead you don't want to count multiple conversions here click through conversion window generally this is going to be a shorter one because most people aren't going to click an ad and go back to your website and click on an email button after a few months but I always extend it because I'd rather get more of this data than less attribution will be data driven we have enhanced conversions turned on and we can click on done here and now we have our new conversion goal created so we're going to click on Save and continue and now we need to get our
• 65:00 - 65:30 instructions and finish so we're going to be using Google tag manager here if you scroll all the way to the bottom where you see next steps the first thing it's going to tell you to do is add a conversion Linker tag and configure it to fire on all of your pages so if we come over here click on the tags here and you can see I already have mine created but click on new tag configuration Google ads conversion Linker name your tag set it to trigger on every single page so all Pages here click on Save and it's that easy to add the conversion Linker it's available through the Google ads tags here so we
• 65:30 - 66:00 click on the X here discard changes and this is what yours should look like conversion Linker you can name it whatever you want tag type triggering and that's it so next is going to be tracking the actual email button itself so I just went over how to track a button and what I tracked on the and that will be on my channel but what I tracked was just a button on my website where somebody can come in and they can click on a button this would work the same exact way so it's pretty much the same exact setup but for an email link I generally try to do it a little bit
• 66:00 - 66:30 different come to the tag screen over here and we're going to click on new and we're going to go to tag configuration Google ads and Google ads conversion tracking again and now we want to do is set our conversion ID conversion label so we'll come over to Google ads take our conversion ID here copy it come back over to tag manager and paste our conversion ID back over to Google ads copy this conversion label so you'll see conversion ID and conversion label are the two that you need to do and over here in tag manager do the conversion label now we'll name this tag we'll say
• 66:30 - 67:00 email clicks example okay and then we need to set a trigger so when this is actually going to track as a conversion you can see I already have this set up actually so mail 2 just links when the click URL contains mail to now really quickly just to make sure I go over this so I'm just going to set this like this for now but under variables you want to make sure you set your variables so click on configure and make sure you do all of these different click and form variables you shouldn't need the forms for this but you might need them for future ones but you can see all of our click ones here click on the X come over
• 67:00 - 67:30 here to tags and let's open up our okay so our email clicks example tag and now we need to set our trigger correctly so click on the get rid of that one click the new trigger click on the plus sign up here at the top configuration click you could do all elements or just links I like using just links and doing some link clicks when the click URL contains mail to so that's all you need to do here and we can name it okay name on Save and now we have our
• 67:30 - 68:00 Google ads conversion tracking our conversion ID and label and our trigger over here we can click on Save okay and now we just need to submit this and we'll dis verion okay so now that will track any of those clicks on our website everywhere that they are so if somebody comes to our website and they end up seeing this at the very top they click on it then that will count as a conversion if somebody clicks on one of these buttons it'll count as a conversion on all over on the entire website so we have this tag set up the
• 68:00 - 68:30 very last thing that we want to do is we want to actually preview this tag and make sure it is working properly so let's take our pool liner replacement page click on preview enter that URL and then we connect to the Google tag assistant it's going to open up that page using the gole so you can see this is not fired yet so if we click on continue here go to tags that did not fire and our one here is email clicks example I actually have this set up twice so Google ads conversion email and then email click example so when we click on it both of these should track so if you're not seeing a track then you
• 68:30 - 69:00 have to reconfigure your trigger but we're going to click here at the top we'll click on it and we'll come back over here and you're going to see okay we have our email clicks example our Google ads conversion email has now been a fired tag and when you see here when you click you could see some of these so in this link click is when these tags actually fired if you go into the variables you can actually see all the variables that tag when we click on that link so the click Text you can see is info@ aquabliss click URL you can see right here so you could use either of those to actually track this I prefer to use click URL but
• 69:00 - 69:30 if you are just linking your email everywhere across your website you can also use click text and that's another one that you can track the same exact way but now we have this tracking we know that it's working properly even if we come down here so you'll see we have like seven eight link click eight outbound clicks let's click on this one here so we click on it okay so now that should load again and there you go click link click outbound clicks 9 101 so it'll keep tracking every time we click on this and obviously the way we have it set up through Google ads is it'll only
• 69:30 - 70:00 track that one conversion even if somebody clicks on the button you know 500 times but over here through your campaigns the last thing that you want to do is make sure that within your campaign settings so you come over here to the settings of your your campaign go to your conversion goals here and just make sure that you are optimizing for that email clicks example tag that we have here so you'll see this working here email new was another example that did but now we have the email tracking so if somebody comes to our website clicks on this to send us an email we
• 70:00 - 70:30 can actually track that button click as a conversion so if you have any questions about any of this please leave in the comment section thanks for watching my video today and make sure you subscribe to the Surf Side PPC YouTube channel welcome to my Google ads phone call conversion tracking tutorial this is going to be my most detailed tutorial about phone call conversion Tracking not using any thirdparty tools so we are going to be using Google tag manager but not any phone call tracking tools so what we're going to be tracking today are going to be calls directly from the ads themselves so whether they are call only ads or they are call
• 70:30 - 71:00 extensions AKA call assets the other one is going to be calls to a phone number on your website so that is somebody who is visiting your website and actually types in the number on their phone and gives you a phone call and then the third one is going to be clicks on your number on your mobile website and that is going to be when somebody actually clicks on a clickable call Button directly on your website so those are going to be the three different conversions that we go through throughout this video so you'll know exactly how to set up conversion tracking so let's get into this getting started with call assets AKA call
• 71:00 - 71:30 extensions and how we can track conversions from those okay today I'm going to be going over Google ads call assets so we're going to go into the assets screen here I previously went over how to track phone calls on your website when you have a clickable phone call button and also how to track them if somebody is on a computer and then types your phone number in after they click on your Google ad so in this one I'm going to be going over call assets which are attached to your advertisement and people can actually call your business directly from from the advertisement itself these work on both mobile and desktop so on mobile it's generally going to be a clickable call
• 71:30 - 72:00 button on desktop they may show your phone number but they'll show a forwarding number so if somebody types that number in and they call you directly then you'll actually get credit for that conversion as well let's come over here to our assets and you'll see call right here so we want to make sure we create our call Asset and you can see here I have my call Asset created it is a fake fake uh phone number here so just keep that in mind and over here you're going to be able to see some some things about as far as phone impressions I have zero phone calls 65 Impressions one click when my call Asset is showing but
• 72:00 - 72:30 zero phone calls to this point not really spending enough to get get too much out of this campaign but this is last 14 days a119 so really quickly I've been using this tool for a couple of months search Atlas in Auto so if you go to Surfside pc.com Auto you can get a 7-Day free trial it is my favorite SEO tool I've ever used obviously we've only had one click when our actual call Asset is showing so what we want to do is we want to click on the plus sign here in order to create our call Asset if you haven't created already and the main things to keep in mind when you are creating it is
• 72:30 - 73:00 you are going to add this to either the account level which I do often the campaign level or the ad group level which I do not do as often so the campaign level account level two different ways you can add this I'll just add it at the campaign level for right now and what we want to do is we want to take our phone number so we already have an existing call Asset here but I want to create a new one just to show you how to do it so we want to take our phone number up here at the top we'll copy this and you want to enter your phone number in the exact same format they show here so you'll see how this starts to look on
• 73:00 - 73:30 a mobile device so somebody can click on this call button and call your business directly and then what you're going to see is we have call reporting is turned on find out when calls were made receive the duration of the calls and the caller area code this should be turned on automatically in your account I will show you after I do this how to make sure that you have this turned on and then the next thing is going to be your conversion action so using account settings calls from ads you could do calls from ads here this is the account setting that they're talking about and then well so let's just do phone calls
• 73:30 - 74:00 directly from ads just because that's one that I created um call interaction bid adjustment so you say I want to increase my call interaction bid adjustment by 25% so that I'm actually bidding higher to make sure people are calling my business directly Advanced option you can set a schedule for your call assets as well usually I am more of a fan of setting ad schedules in general but if you don't want to have any calls after hours if you are getting a lot of calls from your advertisements then you could always come here and say Okay during these after hours I don't want this to show cuz I'd rather people go directly to my website and I want to
• 74:00 - 74:30 make sure that people just contact me using my form when it's after hours so we can get their information so once you have this all set here we're not going to do a schedule easy to set a schedule just set however you want to Monday through Friday 9:00 to 5:00 maybe we'll just do that so we'll do Monday through Friday and let's say we open at 8:30 and we close at 5:00 p.m. so sometimes what I'll do is I'll do like 4:45 p.m. CU you don't want to get a call at at 4:59 which generally you're not going to but um so we have our schedule here so you could add additional schedules if you
• 74:30 - 75:00 want if you want to do you know something for Saturday and Sunday increased by 25% phone calls directly from ads we have our call Asset created we click on save so now this call Asset is added to our campaign you obviously don't really want to add two separate call assets to your campaign so I would just run one obviously we'll just pause this one for now and then what I want to go over real quick so over here in the admin section and come over to admin and account settings one of the accounts settings for your Google ads account is going to be call reporting and you want to make sure that's turned on get
• 75:00 - 75:30 detailed information about the calls you've received now there's a few different things here save call recordings for 30 days listen to call recordings from your call details report make sure your ad or ad extension has a Us phone number and a verified URL so if we click on on here you have to accept the calls and messaging terms here I'm not going to be doing that right now so we're just going to save this as off this is generally not something I do usually if my client is using call rail or something similar to that that's where I will do more of the call recordings send Google ads data to a call analytics provider so we turn this
• 75:30 - 76:00 on so acknowledge choose a provider and you'll see all the different providers here so these are really good providers to use if you're getting a lot of phone calls and you want to track where all your phone calls are coming from so if you're like a doctor's office and you're managing 20 30 phone calls per day then you may say let's make sure we set up call rail or call tracking metrics or invoca I've used all of those not familiar with some of the other ones and you can have this set up it's also easy to set those up without doing it through here and then you can choose how calls are counted as conversions this will
• 76:00 - 76:30 bring us into the conversion screen which we want to do next so you definitely want to have the detailed information about the calls you've received and you want to save that the other ones you can turn on if you want to but this is important so you're actually tracking those conversions in your in your actual campaign next within our settings so same thing here so this is not our account settings this is for our goals and our settings and you want to select a default conversion actions to track conversions when call reporting is enabled if I create my own which I did and I'm just going to show you that
• 76:30 - 77:00 we have phone calls directly from ads and then let's come over here and click on Save okay so we save that and that is my call conversion action I want to take a quick break from my video tutorial to tell you about my two free training videos my first is my 1 12 345 Google ads training that will give you a process to be successful with Google ads go to Surfside pc.com trining to get access to that the other one is going to be my from 0 to 5K per month road map this is going to be an inbound marketing training that's going to teach you how to drive more leads and grow your business so you go to surfsite inbound.
• 77:00 - 77:30 and you can access that one let's get back to our tutorial so now we come over to our goals and our summary and what you want to make sure here is we have our phone call lead phone calls directly from ads here this is one that I created so you can see I named it phone calls directly from ads it's a primary action any call that's over 30 seconds we want to count as a conversion so what I generally recommend is using 60 seconds here here if you're just getting started you're just trying to count as many conversions as possible even if you're getting phone calls that are short
• 77:30 - 78:00 things like that you could always start this at 30 and increase it sometimes I'll increase it to 90 so then we know it's at least a minute and a half and we're going after longer phone calls so if I have a client who's spending 10 grand a month and they're getting hundreds of phone calls per month then it makes more sense to increase this call length because you want to optimize for longer phone calls the other thing that's really important is the counting is just one conversion because you don't want somebody who's calling you multiple times from your ads to count as different conversions you just want to count every single call as one
• 78:00 - 78:30 conversion because it is a lead and it is a unique lead so to set up your own conversion action when you click on create conversion action here go to phone calls and you're going to see calls from ads using call extensions or call only ads click on continue and then you can configure your conf conversion so this is where I entered phone calls directly from ads use the same value I set mine at three because I leads and then count one 16 seconds 30 days create and continue it's that easy and then the last part is just two different things
• 78:30 - 79:00 making sure that you have your asset set up here so let's just double check that we are optimizing for the right conversion for our call Asset come over here click on our call click on edit and then you're going to see call reporting turned on we have the right conversion action so we don't even need to save this we have it all set correctly last but not least you want to make sure your campaign is actually optimizing for this conversion itself so we come into our campaign settings here and and once this loads you'll see conversion goals phone call leads and you should see our phone
• 79:00 - 79:30 calls directly from ads here this is our call Asset conversion so these are the three different types of conversions I generally track for phone calls call assets directly from the ads themselves the clickable call so if somebody clicks on one of my phone call buttons for example if we come over here to Pooler replacement we come down you can see I have a phone call number right here somebody clicks that it's a conversion and then somebody actually types this number in directly it will be a forwarding number then we can track that as well so these are the three different types of call conversions but this video is just about call assets so if you have
• 79:30 - 80:00 any questions please leave them in the comment section thank you for watching my video and make sure you subscribe to the Surf Side PPC YouTube channel today I'm going to be going over Google ads phone call conversion tracking using Google tag manager and specifically what I'm going to be going over are when people visit your website on a desktop computer on their laptop or anything like that and they end up calling from their cell phone how we can actually track that as a conversion in Google ads when nobody clicks on a button so basically how do we track this phone call conversion when somebody's actually making that phone call even though they're not directly on your mobile
• 80:00 - 80:30 website so that's what we're going to be setting up today and we're going to be getting started by installing Google tag manager on our website really quickly I've been using this tool for a couple of months search Atlas and auto so if you go to Surfside pc.com Auto you can get a 7-Day free trial it is my favorite SEO tool I've ever used so let's get back to the video and we're going to come over here to Google tag manager and come over to the admin section so that we can actually install this so we want to click on install Google tag manager and you'll also see this when you first create a Google tag manager account if
• 80:30 - 81:00 you haven't created that already so next what we're going to do is we're going to come over to our website and the way that I do this on WordPress is with the wp code plugin so if you go to plugins add new plugin and you search WP code you'll see this one here this is the logo for it so it's blue and we scroll down here and on the leth hand side after you install and activate it you're going to see code Snippets so this is part of WP code and you have code snipp it's here but you want to go into header and footer and to install Google tag manager you just need to take this piece of code put it in the first box here
• 81:00 - 81:30 under the opening header tag and then the second piece of code under this body box here this will be printed immediately after the opening body tag click on Save changes and now you have Google tag manager installed on your website so two pieces of code to install Google tag manager and then we can come back over here to our workpace and what we're going to be doing is creating tags now let's come back to Google ads first and one of the most most important parts of this so if we come into goals and we go to conversions and summary one of the most important parts of this is as we
• 81:30 - 82:00 come over here and we look at our page is to make sure your phone number is formatted exactly the same across your entire website so I know this could be difficult if you're working with a website that has it formatted a few different ways there are ways around that but you want it to be formatted like this everywhere it's on your website so up at the top you could see it's the same format here I have parentheses a space in between it doesn't necessarily have to be this format it just has to be the same format everywhere if we scroll down to the bottom I think I yeah the same down here
• 82:00 - 82:30 and even on my contact us page basically everywhere my phone number is a lot of times what I like to do is create one button like this and then paste it all over the website make sure the button working properly and it calls the business correctly and then just use the same exact button all over the website so makes it a little bit easier to keep everything organized but the reason being is that the way we're going to track this is with a call forwarding number and Google's going to do this automatically based on the the format of our phone number and how it's displayed on our website so let's come back over here to Google Google ads and we went
• 82:30 - 83:00 into goals and summary so we can create a new conversion action the conversion action we're going to select is going to be phone calls and then it's going to be calls to a phone number on your website so it's going to be this middle option here and we're going to click on continue next we're enter enter a conversion name a lot of times I call these desktop phone calls like this so just basically somebody is not on a mobile device they are on a desktop or laptop basically which is considered a desktop but I I will call them desktop phone calls and I'll just say this
• 83:00 - 83:30 example one and then we can use the same value for each conversion if phone calls are more valuable for your business you could always make these two or three if you're trying to Value it a little bit higher than a form submission if you know phone calls are worth $50 for your business then enter $50 here and that will allow you to understand like okay every time I'm getting a phone call from Google ads it's worth $50 for my business for right now I'm just going to set this to one every conversion is going to be worth one $1 to my business count we want to select one for phone calls in case somebody calls you multiple times you don't want to count
• 83:30 - 84:00 that as different conversions I want to take a quick break from my video tutorial to tell you about my two free training videos my first is my 12345 Google ads training that will give you a process to be successful with Google ads go to Surfside pc.com trining to get access to that the other one is going to be my from 0 to 5K per month road map this is going to be an inbound marketing training that's going to teach you how to drive more leads and grow your business so you go to Surfside inbound. and you can access that one let's get back to our tutorial next is going to be our destination number and our display
• 84:00 - 84:30 number so if we come over to our website and I copy my phone number here so we just copy our fake phone number we have set up over here and we enter that and you want to make sure you have this exactly correct so just make sure there's no space in the beginning destination number and you want to use the same format that Google shows here you can adjust this for your country so it's going to be a little bit different depending on the country you're located in but you can see here for the example so we have our parentheses base and we have the same exact thing here so we actually have the same exact phone
• 84:30 - 85:00 number as the example the display number so this is the important part this is where you need to put exactly how the phone number is displayed on your website so you can see how it's displayed on my website here and how it was displayed everywhere else so you can basically copy that and paste it here because this display number needs to exactly match so you actually can track this as a conversion now if you do have different ways it's formatted on your website you could always set up two separate conversions if it makes it a little bit easier I've done this before because I've had clients who have their their phone number looks different all
• 85:00 - 85:30 over their website so I have two separate conversions and both of them track conversions separately so it's still going to track your desktop phone call conversions but it won't here next is going to be call length so how long does a call need to be in order to count for a conversion I generally leave this at 60 seconds if I'm really trying to get more conversion data sometimes I'll lower it sometimes I will make this a little bit higher if we are getting a lot of phone calls that are shorter that are not leading to conversion so this is really take a databased approach with this but 60 seconds generally is a good number to start with and then click
• 85:30 - 86:00 through conversion window I'll just make this as long as possible why not I'd rather get more credit for a conversion even if it happens after a month so the next thing we need to do is set up our tag so we're going to be doing this with Google tag manager and we have our conversion ID and conversion label here so when you come over to Google tag manager the very first thing you need to do is make sure you install conversion Linker so conversion Linker is available in Google tag manager and it is for your Google ads conversion so that they can actually track every single conversion so you can see here make sure you add a
• 86:00 - 86:30 conversion Linker tag and configure it to fire on all of your web pages so we come back over here conversion Linker name it you can do Google ads and conversion Linker and then trigger this on all pages and it's really that simple so it's through the Google ads option here you'll see conversion Linker and and that's all you have to do we already have this so we are not going to add conversion Linker twice but just add it on all pages be doing your and then tag configuration here Google ads and we will do this is an important one so you need Google ads call from website
• 86:30 - 87:00 conversion so we click on this one displayed phone number to replace conversion ID and conversion label so let's see if I still have this still have it pasted there so you want to to put the way your display number looks here so 9008 5 space 555 hyphen 0123 and then we want to come over here and get our conversion ID copy that paste our conversion ID and then come back over here and get our conversion label copy that and paste that one as well so this is one of the most important phone call conversions to track and Google will
• 87:00 - 87:30 actually use a call forwarding number on your website when somebody clicks through from a Google ad and then all we need to do is trigger this on all pages so it's one of the interesting ones that's going to fire all the time the tag itself is going to fire however we have the conversion set up that it needs to be a 60-second or longer phone call to actually count as a conversion in Google ads so it's not really the easiest one to track and to actually make sure is working properly until you start seeing those conversions coming in or you try to just do it yourself where you click on one of your Google ads
• 87:30 - 88:00 click on the number and make sure it's working but if you set it up like this and you have your number formatted correctly it should track that you'll see our desktop phone call example one here all we need to do now is submit this and I'm just going to put new version and we will do the same thing below here copy and paste that and publish so now that will be tracking on our website and basically what you can do and what I'd recommend doing is just doing a quick pre and we'll pull our pool liner replacement page here doing a quick preview and entering that URL and
• 88:00 - 88:30 then we connect to the Google tag assistant real quick and you should see this tag fire and obviously it's not something yeah so we have desktop phone call example one and then here is my other one so desktop phone calls so it's going to be slightly different than some of the other tags that we have down here for example I did a few different mobile calls text message I've been doing some different uh different tutorials here so if we scroll down here and we click on this it'll count it as a mobile phone call conversion so you'll see our mobile phone call example here Google ads conversion for mobile calls we can do
• 88:30 - 89:00 the same thing with text messages as well if we click here you'll see that is actually going to pull up our text message so Google ads conversion for text message the ones down here that aren't firing is because I added an extra little layer of the screen resolution so it's these two are not tracking on uh desktop devices they only track on mobile devices but you will see here that your desktop phone calls fires so that's the most important thing the example one is firing now it should track correctly as long as when people do visit our website they type in this
• 89:00 - 89:30 number we have a 60c or longer phone call that will start to track that as those start to come in from your Google ads campaign so this is how to track desktop conversions basically desktop phone call conversions and the very last thing that you'll need to do is we just click on come over to our campaign you just want to make sure that your campaign is optimizing for this so within your goals this should automatically be set up as a primary conversion action you could always change that but I'll probably get rid of some of these after the the video if we come over here to our campaigns and we
• 89:30 - 90:00 click on campaign settings what I would recommend doing is just making sure that your campaign is set up with an objective of leads so if you're trying to drive phone calls you have leads here as your objective and then for your conversion goals just make sure that if it's account specific you have a primary conversion if it's campaign specific make sure it is showing here I have a lot of duplicates because I've been doing some different tutorials but this is the way that your conver conversion should look so that you know that you're actually optimizing for the conversions for your campaign so this is desktop
• 90:00 - 90:30 phone call conversions if you have any questions please leave in the comment section thank you for watching the Surfside PPC YouTube channel and make sure you subscribe thank you for watching if you want access to all of my long form tutorials and some of my courses that I've created that I'm only putting out on Surfside inbound you can join my patreon patreon.com Surfside inbound it is only $4.99 per month you can also join through my YouTube channel so through the Surfside PP YouTube channel from any of my videos if you click on join you'll get instant access to all of my premium content including
• 90:30 - 91:00 my inbound marketing course which is 5 and 1 half hours long I just published it to patreon and YouTube so join today if you're interested in more of my content at I will be doing that today with Google ads and do tracking that as a conversion in my Google ads account and we'll be using Google tag manager to do that so
• 91:00 - 91:30 let's get started the very first thing you need to get started is you need Google tag manager installed on your website so we're going to be tracking this clickable call button on our website so we need tag manager to track that for us the way that I do that with WordPress is by using the wp code plugin so if you go to plugins and you go to add new search WP code you'll see it looks just like this with this blue logo and once you install it you're going to have on the left hand side it's going to say code snippet so this is the plug-in page for WP code and once we have that installed we can go directly to the
• 91:30 - 92:00 header and footer and after you create your Google tag manager account you're going to come to a page that's going to show you how to install Google tag manager it's very easy to do so all you need to do is take this piece of code copy it put it in under the opening header tag here so in the header field of header and footer of WP code paste that code and then the other one take the second piece of code this goes immediately after the opening body tag P code has this perfect where this these scripts will be printed in the head section these scripts will be printed just below the opening body tag so we
• 92:00 - 92:30 want to put that one right here and then we save changes and now we have Google tag manager installed on our website so you can publish your submit your container if you want but we're going to be setting up tags anyway so you don't need to submit your container yet and once you have that installed the next thing that we need to do is you need to make sure you actually have a clickable call button on your website like this one so we wanted to make sure that you have this set up correctly so the way that I do this and we come to the back end here of Elementor of my website and if we click on the button here you're going to see the link looks just like this so it's te and we have a Cole in
• 92:30 - 93:00 here and then a plus sign and then you put the phone number here and you can start with your countries Bri like the country code the international code for the USA it's one so you do one and then you do the rest of this phone number obviously this is a fake phone number but you can see it's 1 5551 23 4 5 6 7 so that would be the phone number people would call when they click on this button and once they click it it's going to open it up on their phone you can go to Aqua blisc care.com than you if you want to see either of these in action I just did my actual text message tracking
• 93:00 - 93:30 so that's on the channel already but when somebody clicks on this we want to track it as a conversion so the next thing that we need to do is we need to go into once we have our button set up is we need to go into our Google ads account and we need to go to goals and conversions and summary and from here we could actually set up our conversion goal you can see I already have this one set up and I generally set up three different phone call leads I'm going to create separate videos about all this put them all together in one video as well so the first one the one I'm going to be going over today is mobile phone
• 93:30 - 94:00 calls on website and that basically means somebody on their mobile phone who in my case they're searching for let's just say pool cleaning services they get to my pool cleaning services page after they click on my Google ad and now they want to call my business directly they click on this call Button let's track that as a conversion let's track every one of those as a conversion so what we're going to be doing is creating a new conversion action and it's going to be phone calls and it is going to be clicks on your number on your mobile website and we're going to click on continue and then we can set a value here so you can use the same value for
• 94:00 - 94:30 each conversion this is what I would recommend doing if you do have lead form submissions and different types of conversions you can always set this as two and it will actually track it as a higher value conversion otherwise just track it as one every conversion counts as $1 us basically we're just counting one conversion and the value is $1 if you know a phone call for your business is worth $50 then enter $50 here and that will actually track the value more accurately so keep it at one and keep scrolling down count is going to be one anytime you're doing a lead it's always
• 94:30 - 95:00 going to be counting one now you can count every with phone calls but I would not recommend doing that I would just do one CU if somebody calls you twice it's still the same lead you don't want it to count as two conversions in Google ads unless you have repeat buyers for different types of services which not generally the case so click through the conversion window I will usually make this as long as possible you don't find very long lead times generally on mobile you usually that's for you know B2B desktop things like that I'll make these as long as possible why not there's no reason not to track every single phone
• 95:00 - 95:30 call as best as we can and then we're going to be using datadriven attribution and create and continue a quick 30 second promotion if you like my content I have a Google ads course available 21 lessons over 10 hours for $34.99 you can access it by going to Surfside pc.com sourse that will give you all the information you need to run successful Google ads campaigns if you're interested in learning how to drive more leads for your business join Surfside inbound it's $4.99 a month it's available on patreon it's available through my YouTube membership and you'll get access to all of my premium content
• 95:30 - 96:00 including a 5 and 1/ half hour inbound marketing course thank you and let's get back to the video okay next we're going to set up our tag we're going to be using Google tag manager and now we have a conversion ID and a conversion label so let's come over here with our conversion ID I'm just going to copy this when you come over to tag manager the first thing that you need to do in your tags is you need to create the conversion Linker tag so you you need that tag to actually track your Google ads conversion So within the tag configuration here go to Google ads select conversion Linker and then you
• 96:00 - 96:30 just need to trigger this on all pages name your tag click on save so you can name it conversion link or whatever you want to name it but you'll actually see that right here make sure you add a conversion Linker tag and configure it to fire on all of your pages so that's the one thing that you need to do first so we're going to discard this for now you can see I have conversion Linker setup conversion Linker all pages so click on submit and now that will be installed next we need to actually set up our mobile phone call conversion tracking you can see it here um I'm going to set it up as well but you can see Google ads
• 96:30 - 97:00 conversion you do conversion tracking conversion ID conversion label and then our firing trigger is going to be a click URL that contains te so let's come back over here click on new tag configuration and we're going to be doing a Google ads we're going to come over here copy that paste our conversion ID come over here to our label copy that and we're going to paste that here okay so now we have our conversion tracking tab set up we go to triggering and we want to trigger this for teal so the way that you do this is click on the plus sign set up a trigger and it's going to
• 97:00 - 97:30 be click te okay version name and a detailed description but I'm the only one working on this so I don't really need to do that so just put new version but you need to submit your container any changes that you make in tag manager you need to submit and now we just did that so now what we can do is we can check to make sure this is actually working so we have our button set up we have tag manager installed we have the conversion added so now what we want to do is is take this URL you're going to come over to your tag manager and you're going to go to preview you're going to enter that URL and you're going to enter the Google
• 97:30 - 98:00 tag assistant okay so now it's connecting me to my aquabliss care it should open your page that you connect to we have it opened here come back over to the tag assistant just to show the tags that have fired so we click on continue here so these are the tags that have fired so far the conversion Linker desktop phone calls fires on every single page but only counts as a conversion when we have a 60-second phone call I will go over this conversion in a follow-up video the thank you page since we are on our thank you page it is tracking that as a Google ads conversion and our Google analytics 4 event for a thank you page it we also
• 98:00 - 98:30 have our Google analytics for tag here but we have six tags that did not fire so fire when I come over here and we are on our tag assistant page and I click on this call button so let's click on the button okay so I clicked it let's come back over to tag assistant and now you can see mobile phone calls example one and our Google ads conversion mobile calls obviously you don't want to set up your conversion twice I'm doing this just as an example but now we have our mobile phone call tracking set up if you want to take this a step further you realize that on a desktop device if
• 98:30 - 99:00 somebody clicks on this they're not really calling you and they're they're probably going to be typing in this number in their phone to call you because most people aren't making calls from a computer so instead of having this set up as a conversion on desktop devices you could actually take this a step further so we're going to close out a tag assistant real quick and if we come back over here to Google tag manager and I don't always set up things like this so it really depends on how your data coming in looks if you are getting conversions then this might be something you want to set up but you can go into variables of Google tag manager
• 99:00 - 99:30 and use a screen resolution variable so you're creating a new variable with custom JavaScript okay and then it's going to be you can name it screen resolution you can name it whatever you want but I name it screen resolution we have our custom JavaScript here you can see the function that we have you could easily find this this is available on do a quick Google search so basically it's a simple function that is looking at the width of the screen that the person is on so again I don't like to add in too many variables when I'm trying to track conversions because if somebody accidentally clicks it on the desktop
• 99:30 - 100:00 device and then let's just say they end up calling that phone number it's not the end of the world to me if that counts as two conversions and there's not that many accidental clicks however this custom JavaScript name it screen resolution it's a function it is looking at the width of the screen if it's less than or equal to 520 then the screen type is mobile so that simple to set up your userdefined variable and then within your tag and we'll show the tag assistant again with in your tag let's find our mobile phone calls example one what we can do is our okay so then we know that somebody's on a mobile device
• 100:00 - 100:30 and when they click on that link it will now count as a conversion only for mobile devices and we can see this in action so we will submit our container again so let's do our mobile phone calls conversion I said I don't need to do detailed version names but we did this time and then we are going to come over here to our thank you page one more time click on the X up here and we're going to go to the preview tool again and enter that URL enter the Google tag assistant okay so now we are back over here let's just make sure neither of these tags have fired they have not yet
• 100:30 - 101:00 so we just have these tags fired and both of our mobile phone calls have not so let's come over here we're going to click on the call button one more time and only our one tag should fire now so the first one that we set up so you can see example one did not fire CU this one now has the caveat that somebody has to be on a mobile device I am not on a mobile device so it's not going to count me as a conversion this one does not have that so it does count as a conversion so this is mobile phone call tracking the very last thing that you need to make sure is that you are
• 101:00 - 101:30 actually optimizing for this goal within your campaign so when you go to your campaign and you click on your campaign settings you want to make sure that your campaign is set up to drive especially if you're driving phone calls set up with the marketing objective of leads and then you want to make sure that your conversion goals we have our phone call leads in here you can use account to default or campaign specific I like to use campaign specific a lot of times but it's not really a huge difference but basically you want to make sure that you are tracking for this is the one we just set up here and we are optimizing for
• 101:30 - 102:00 this one it's saying unverified but that's just because we just set it up and it probably hasn't gotten enough data to say that okay this is firing so it should work we saw it working in the tag assistant so if you have any questions about this please leave in the comment section but thank you for watching my video about mobile phone call conversion tracking okay in this video I'm going to be going over Google analytics 4 events and how to set them up within your Google analytics 4 account I'm also going to be showing you how to create Google analytics for events using Google tag manager and then I'm going to show you how to take an event that you've created mark it as a
• 102:00 - 102:30 key event and then how to actually import that key event as a conversion in your Google ads account so this is a Google ads conversion tracking video using Google analytics 4 and basically what what I'm going to be doing is showing you how to track something like a thank you page here so if somebody fills out your contact form they get redirected to a thank you page I'm going to show you how to set up an event in your account to track that now I already have my event here it is called lead generated right here I'll show you how I set that up throughout the video but you
• 102:30 - 103:00 can see I have this as an event that is counting in my Google analytics 4 account you could see 44 count most of them are me from doing a tutorials and going to this page so 44 count and then three unique this is usually the number that I use when I'm actually reporting a conversion to clients because if the same person fills out your contact form 10 times ultimately it's really just one lead so what you want to do is set this up as an event in Google analytics 4 and Mark it as a key event once you do that you can import that into your Google ads
• 103:00 - 103:30 account as a conversion you can see mine right here it is aquabliss care ga4 web lead generated and you can see this conversion source is Google analytics 4 so let's go over first and foremost how to set up events in Google analytics 4 so once you install Google analytics on your website so I have it installed on this website here I will create a follow-up video showing you how to install analytics tag manager and Google search console but in this case we have Google analytics 4 installed on my website I installed it using Google tag
• 103:30 - 104:00 manager and what we want to do now is we want to make sure that we have our event tracked for every time somebody visits our thank you page so every time somebody comes to this page the only reason they would get there is because they filled out our contact form so the moment they fill out a contact form on any one of my pages they go directly to this thank you page you can set up thank you Pages for different types the forms on your website I've had them for newsletter signups I've had them for leads and you could basically just have thank you one thank you two or you could
• 104:00 - 104:30 do something like lead generated newsletter sign up so regardless of the URL you could track any URL on your website like this doesn't matter if it says pool repair here you could track that as an event so over here in Google analytics what we want to do is through the admin section you want to come down and you want to find events under data display so you'll see it here under property settings too data display events and this is where we can actually create an event here so when we click on create event you can actually see this one that I have here and it is showing the custom event name is lead generated
• 104:30 - 105:00 and it's just saying event name equals lead generated this one is set up in Google tag manager so might be a little confusing looking at that but this is how to set it up completely in Google analytics 4 without using Google tag manager so once you have Google analytics installed you come to the events page and click on Create and all you really need to do is name your custom event so you can name your event whatever you want to so we can come in here and we can say let's name our event page view thank you so you can do thank
• 105:00 - 105:30 you page view or something like that so this is our custom event name and then we have our matching conditions here we're going to get rid of this event name matching condition and you'll see the different parameters we have event name affiliation content ID content type coupon creative slot currency there's a bunch of different options here in this case what we're going to be doing is we're going to be using page location so page location is going to be looking at the URL of the page that people are on on our website so over here the page location is https Aqua blisc care.com
• 105:30 - 106:00 than you so I could actually come in here copy this and paste this value and that means page location equals this and anytime someone comes to my thank you page that will track the way that I prefer to track it just cuz I feel like it makes it then I know everything is going to track every time somebody hits that URL is instead of doing equals doing contains and just doing thank you just like this so this is generally how I set it up is page view thank you is parameter page location contains thank you and that's really all we have to do so you just have to make sure that your form is automatically going to this page
• 106:00 - 106:30 that this page is created on your website and then we can easily set up an event that quickly come over here click on create okay so now we have this event created and with the way Google analytics 4 works this is one of the frustrating parts of Google analytics 4 is your event isn't always going to show up on this list until you start actually getting it to count so since that's the case what you can do is actually come over here to key events and you can say let's create a new key event and the way that we named it was page view thank you
• 106:30 - 107:00 so this is how we named our event so we just want to name this as our new event click on Save and now that's going to set up that event as a key event so if we come over here to our events and you go to create event here you'll see this one here so this is our custom event name page view thank you and this will start counting immediately as soon as somebody goes to the page view right here it'll start counting but Google analytics 4 is a little bit delayed some of the data that's coming in your events are not going to show right away so this is basically saying count this as one every single time that somebody goes to
• 107:00 - 107:30 this thank you page so we want to count it as one in terms of the account and then a unique user every time there's a unique user going to that page so then all you do is come over here to key events and you'll see we have the key event name so this just needs to match the way you set up that event in the previous step so now we have this one matched here so that is all good what we need to do next is we need to go over to Google app and we need to make sure our Google analytics 4 profile is linked to our Google ads account so the way to do that is through tools and then through data manager and this is where all of
• 107:30 - 108:00 your connected products are so you can see Google tag connected products there's a bunch of different products you can connect to so if you're using Salesforce for example you can actually connect to your Salesforce account and get all the information you need and have it imported directly into Google ads so in this case we already have our Google analytics for profile linked if we come over here to manage and Link you'll see we have aquabliss care ga4 Google analytics when you have a Google analytics profile and it is set up through the same exact email or Google account as your Google ads account that
• 108:00 - 108:30 you're working with I have a bunch of Google analytics profiles down here I can't scroll down because I don't like to give away client names anything like that but basically down here underneath if I scroll down there's a bunch of different profiles that I can link because I have access to all them through my email coryer pc.com all you need to do is click on link and then make sure you import Google analytics audiences and turn app and web metrics on it's what I would recommend doing and then once you have that connected product then when you go to goals and
• 108:30 - 109:00 you go to summary over here so through the conversion goals page click on create conversion action and then go to import and then go to Google analytics for properties and go to web and click on continue and from here you can see the analytics event that we just created page view thank you we want to select this import and continue and now this is going to be a Google analytics 4 conversion that we've or key event that we have imported as a conversion into Google ads so we just have to make sure we find it here it's under other you can
• 109:00 - 109:30 see aquaus care ga4 web page you thank you you can click here change to another conversion goal and say okay this is a contact so we'll change this to a contact conversion goal click on Save and now it'll go into our list of contact conversions obviously I've been creating a lot of different types of conversions here and surprisingly I am getting conversions from this campaign actually so yeah I've gotten a a few different conversions from this campaign even though I haven't really haven't really ran it too much but you can see four total leads generated so far so now over here if we come to our page view
• 109:30 - 110:00 thank you you just want to configure your conversion just make sure it's set up properly for like a lead so if you click on edit you can see use event defin in Google analytics for property so yes that's exactly what we want to do this is the name of it you can change the name I'm just going to leave it as is the action optimization will be contacts and we want it to be a primary action that we're actually optimizing for click on Save next is going to be value so for the value here I always use the same value and I set it to either one two or three depending on how valuable that conversion is when I'm
• 110:00 - 110:30 going for lead generation obviously if it's something where revenue is tied in you want to tie in the actual Revenue you could also if you know that every single contact form leads to $40 in revenue for your business then basically say okay let's come in here and let's set the value to $40 or $400 or $1,000 or something along those lines so platform website ga4 event is page view thank you ga4 property name count this is where you want to count one conversion if somebody if it's me and I've been the one that's on this page over and over again so this count is me
• 110:30 - 111:00 going there over and over again this is not an accurate number of your unique leads unique leads are from unique people so click through conversion window 90 days that's perfect the engage view conversion window this stays the same and then attribution data driven that's perfect we'll click UND done so now we are tracking the thank you page as a conversion in our Google ads account and all you really need to do to make sure you optimize for it is within your campaigns is to make sure that your campaign is set up to optimize for that conversion goal so you can see we have
• 111:00 - 111:30 our set you could either do account default so every single primary conversion conversion action that you have through your conversion summary page on their goals or you could do campaign specific I just said campaign specific just to show an example here we're optimizing for all of our many phone call leads in addition to all of these different contact leads and you just want to make sure you have this one that we just set up here as one of the ones we're optimizing for and then as those leads come in we're able to optimize for them much better so that's the first way to do it using Google analytics 4 very very easy to do create
• 111:30 - 112:00 the event and then just name the key event mark it as a key event make sure it's marked as a key event here and then import it directly into your Google ads account okay we're going to come back over here and now it's time to create the other conversion action we're going to do this instead of creating the event in Google analytics 4 we're going to be doing this through Google tag manager and then we're just going to import this event one more time as Google ads conversion so we always create the event first in Google analytics 4 in this case we're going to be doing it in Google tag manager and then once we have that key
• 112:00 - 112:30 event set up in here then what we can do is just import it directly into our Google ads account very similar to how we did it previously and I'm just going to show you how I did this with lead generated basically we come over here to Google tag manager and when you're creating a new tag in this case you're going to create a new Google Analytics 4 event so you come over here Google analytics for event measurement ID event name and then we set up a trigger so the way that I did that here we're going to discard changes is we have our Google analytics 4 event right here Google analytics 4 event thank you page so I
• 112:30 - 113:00 have measurement ID so this is where you enter your Google analytics for measurement ID set up the correct tag type ga4 event name your event so you can see right here lead generated this is my event right there so if I change the name to this then this will stop working properly so you want to make sure you keep this event name exactly the same and then you have to set up a trigger so the way that I set up a trigger here and we're going to click on edit is when you're choosing a trigger type they give you an option up here to choose your trigger type and in this
• 113:00 - 113:30 case you choose page you from the list and you do when the page URL contains thank you so that's exactly what you want to do for that trigger type so if we come over here and let's just discard this okay so to set up this trigger so basically tag configuration tag type ga4 event measurement ID lead name or event name and then we click on the trigger here so in this case you want to click on the plus sign up here you're going to set your trigger configuration is going to be a page view some page views when the page URL contains thank you now if
• 113:30 - 114:00 you don't see page URL here then what you need to do really quickly we're going to discard our changes what you need to do we're going to discard our changes again is come over here to variables and then click on configure and just make sure you have these ones configured here make sure you have the form element configured you should have page URL automatically and then there's some built-in ones that are already there but in case you don't see it that's where to add some of these other variables so then over here what we're going to be doing is coming down to the correct tag we have lead generated it is
• 114:00 - 114:30 set up so page view when the page URL contains thank you that is set up for two different conversions here one is our Google ads conversion I created with Google tag manager not going to be going over that in the video this one is the Google analytics 4 event that we've created so again all you need to do once you do that is submit your submit your workspace so add a name description click on publish okay so then we come over here to Google analytics 4 and what we want to do is we want to go to the events here and we want to create an event and you can see this is how I
• 114:30 - 115:00 created it so you give your custom event name it should match exactly to the name you created in Google tag manager and then what you want to do is say the parameter the event name that's exactly what this is passing event name the parameter equals the value of our custom event name lead generated and basically just click on Save and that is going to make that into an event if you don't see it here right away like the way it shows up right here if you do see it then Mark it as a key event you could wait until it starts tracking more and then Mark it
• 115:00 - 115:30 as a key event or just go over to your key events and just create a new key event called the generated here like you can see here Market as a key event and last Bali I want to take a quick break from my video tutorial to tell you about my two free training videos my first is my 12345 Google ads training that will give you a process to be successful with Google ads go to Surfside pc.com trining to get access to that the the other one is going to be my from 0 to 5K per month road map this is going to be an inbound marketing training that's going to teach you how to drive more leads and grow your business so you go to surfsite
• 115:30 - 116:00 inbound. comom and you can access that one let's get back to our tutorial just finish the process of creating that conversion action and importing that conversion directly from your Google analytics 4 property the very last thing as I finish off this video is I always ask clients for their Google analytics 4 and I don't even use it as much as I used to use Google analytics a lot of the data in Google ads is much better but basic basically one of the main reasons I do that is because I do have clients I work with where I come in here and they already have all of their key events tracked so I already see things
• 116:00 - 116:30 like phone call I see things like form I see all these different things because clearly they worked with an agency or professional before me or they did this themselves and they already have their conversions all tracked so sometimes that is the case in Google analytics 4 so when I go into Google ads I can basically just import all of those Google analytics 4 conversions I know they're tracking properly there's also Integrations within Google analytics 4 with certain crms s certain systems that can make things a little bit easier for you so highly recommend looking into
• 116:30 - 117:00 some of those depending on the client you're working with and what type of software they may be using to run their website so this is how to set up events and key events in Google analytics 4 how to import them into Google ads as conversion so went over a lot of things in this video and hopefully it's helpful as you continue to try to improve your conversion tracking because it's vital to the success of your Google ads campaign so thank you for watching my video and make sure you subscribe to the Surfside PPC YouTube channel