Helium 10 Amazon Chrome Extension Masterclass Part 1 | SSP #662

Summary

In this engaging masterclass episode by Helium 10, host Bradley Sutton and guest Carrie Miller extensively explore the powerful capabilities of the Helium 10 Chrome Extension for Amazon sellers. The episode is filled with valuable insights, strategies, and step-by-step guides on various features of the extension, such as product opportunity discovery, competitor analysis, and keyword research. Carrie shares 12 practical strategies to enhance online sales, including using tools like X-ray, Profitability Calculator, and Demand Analyzer. Whether you're a novice or a seasoned Amazon seller, these tips can significantly optimize your research process and sales strategies. Get ready to take notes and boost your Amazon sales using the Helium 10 Chrome Extension!

Highlights

• Part one of a seller strategy masterclass focusing on the Helium 10 Chrome Extension features. 🚀
• Learn to search products on multiple platforms without leaving the site. 🌍
• Find quick product profitability using the Profitability Calculator. 📊
• Helium 10's X-ray tool offers detailed competitor data and sales insights. 🔬
• Explore and target your competitor’s products through ad strategies, such as product targeting ads. 🎯
• Analyze demand and conduct keyword research on the go with Helium 10. 🔍

Key Takeaways

• Discover new product opportunities directly from any website using the Chrome Extension. 🌐
• Easily find your competitor's keyword strategies without logging into Helium 10. 🔍
• Utilize the Profitability Calculator to accurately compute potential profits, considering factors like tariffs and packaging. 💰
• Insightfully analyze a product's demand on platforms outside Amazon, such as Shopify and Etsy, using the Demand Analyzer. 🛒
• Visibility into inventory levels of your competitors helps in strategizing better. 📊
• Understand a product's historical performance, pricing trends, and seasonality with ease. 📈

Overview

In this first part of the Helium 10 Chrome Extension Masterclass, Bradley Sutton and Carrie Miller walk you through the incredible features that can transform how you sell on Amazon. Whether you're looking to uncover new product opportunities or deepen your understanding of your competition, this episode provides detailed insights on how to leverage the Chrome Extension. With a user base exceeding 4 million, Helium 10 provides essential tools for all Amazon sellers.

Carrie highlights essential strategies for utilizing features such as the X-ray tool, Profitability Calculator, and Demand Analyzer. Learn how to gauge product demand, optimize your product listings with keywords, and calculate potential profits effectively. Each tool within the extension is designed to streamline your e-commerce operations, ensuring you can react swiftly to market changes.

Don't miss out on learning how to navigate the complexities of selling on Amazon more effectively. From understanding competitors' inventory levels to analyzing seasonal trends and pricing fluctuations, these insights aim to arm you with the knowledge to maximize your earnings and strategize proficiently. Stay tuned for part two, where even more expert tips and strategies are discussed.

Chapters

• 00:00 - 00:30: Introduction The introduction begins with an overview of a two-part master class focused on seller strategies. The content promises to teach listeners how to identify product opportunities, monitor competitors, and conduct keyword research using a Chrome extension. The session is part of a series podcast by Helium 10, hosted by Bradley Sutton.
• 00:30 - 02:00: Overview of Helium 10 Chrome Extension The chapter introduces a series focused on the Helium 10 Chrome Extension, aimed at e-commerce practitioners. This is the first part of a two-part series revisiting the extension after a few years due to the many new features now available. The hosts discuss the extension's capabilities for conducting on-the-fly research and reveal new tools and strategies to aid e-commerce sellers in idea generation and product research across any website.
• 02:00 - 03:00: Installing and Exploring the Tools In this chapter titled 'Installing and Exploring the Tools', the focus is on leveraging the Helium 10 Chrome extension for Amazon sales. It highlights the use of a Chrome extension that can perform keyword and demand research, eliminating the need to manually visit Amazon or the Helium 10 website. Carrie Miller, the instructor, introduces herself and expresses excitement about guiding the readers through the Helium 10 Chrome extension masterclass, which aims to enhance sales on Amazon.
• 03:00 - 05:00: X-ray Tool and Keywords The chapter discusses a Chrome extension used in Amazon seller history, which is not just a single tool but a comprehensive set of tools—over 10 in total. It highlights that over 4 million users have used this tool, indicating its popularity among Amazon sellers. Additionally, there are currently more than 1 million active users using the Chrome extension, underscoring its credibility and trust among both beginner and advanced Amazon sellers. The chapter emphasizes that this tool is essential for anyone selling on Amazon.
• 05:00 - 08:00: ASIN Grabber and Profitability Calculator The chapter delves into the installation and features of a Chrome extension named 'ASIN Grabber and Profitability Calculator.' It begins with a straightforward guide on how to download and add the extension from the Chrome Web Store to your browser. Following this, the chapter transitions into an exploration of the tools included in the extension, with a particular focus on the X-ray tool, which is highlighted as a prominent feature.
• 08:00 - 10:00: Review Insights The chapter titled "Review Insights" introduces tools for analyzing market data, including estimated sales, pricing, competition, and much more. It emphasizes the ability to view comprehensive data such as sales revenue breakdowns, review statistics, and additional insights directly from the search results page. The chapter promises to delve into strategies for utilizing this data effectively in subsequent discussions.
• 10:00 - 13:00: Supplier Finder and Demand Analyzer The chapter, titled "Supplier Finder and Demand Analyzer," introduces the functionality of a Chrome extension used for product research. It highlights the 'X-ray keywords' feature, which provides a quick overview of important keywords for a given product without needing to log into an external tool like Helium 10. Additionally, the transcript mentions the 'as grabber' tool, which assists in collecting all the ASINs (Amazon Standard Identification Numbers) present on a webpage. <br>
• 13:00 - 17:00: Strategy 1: Demand Analyzer The chapter 'Strategy 1: Demand Analyzer' discusses techniques for analyzing demand using specific tools. One highlighted tool is 'ASens Grabber,' which allows users to collect a list of ASINs that are involved in sponsored ads on product pages. This list can be downloaded and utilized for PPC targeting strategies. Additionally, the chapter mentions features like downloading products frequently bought together for strategic purposes. Lastly, it introduces a 'Profitability Calculator' that enables potential profitability calculations when viewing product detail pages.
• 17:00 - 20:00: Strategy 2: Analyzing Listings In this chapter, the focus is on 'Analyzing Listings' to maximize profitability when selling products online. The transcript provides insights into how sellers can utilize existing product pages to gather pertinent information that can aid in decision-making and enhance profit margins. For instance, sellers can adjust packaging dimensions or factor in current tariffs to estimate profitability. The process is highlighted as quick and user-friendly. Additionally, details about checking inventory levels for any product, whether personal or others, are discussed, emphasizing strategic product management.
• 20:00 - 25:00: Strategy 3: Marketplaces and eBay Price Checker This chapter discusses marketplace strategies and introduces tools like eBay Price Checker. It emphasizes the importance of analyzing competitors' inventory levels and strategies. A notable feature highlighted is the ability to download review insights from product detail pages. This data can be analyzed using tools like Chat GPT to understand customer preferences, likes, and dislikes regarding products.
• 25:00 - 29:00: Strategy 4: Inventory Levels Insights This chapter discusses several tools designed to assist with inventory management and supplier sourcing. First, a downloadable tool helps users highlight and filter important aspects when listing products. The supplier finder tool matches products with potential manufacturers, utilizing Alibaba for better sourcing options. Additionally, a Chrome extension is mentioned to facilitate this process. Another tool, the demand analyzer, enables users to assess demand across various websites, not limited to Amazon, providing greater flexibility in understanding market needs.
• 29:00 - 33:00: Strategy 5: Analyzing Keyword Density Strategy 5 focuses on analyzing keyword density for potential e-commerce platforms like Amazon, eBay, Etsy, or Shopify.
• 33:00 - 35:00: Strategy 6: Seasonality and Price History This chapter discusses the importance of leveraging market feedback to make informed decisions about your product's presentation, pricing, and branding on Amazon. It introduces the Helium 10 audience tool as a resource for obtaining real-time, detailed responses from Amazon Prime members. By conducting polls or asking questions, sellers can quickly gather insights from 50 to 100 or more consumers, which can guide them in choosing main images, pricing, and even branding strategies.
• 35:00 - 39:00: Strategy 7: Profitability Calculator Usage The chapter titled 'Strategy 7: Profitability Calculator Usage' highlights the process of assessing product demand using a profitability calculator. Initially, it emphasizes understanding what resonates most with the target audience, directing users to an informational resource at h10.me/meslaw audience. The chapter then transitions into the first strategy involving the demand analyzer tool. It provides a practical example using Alibaba.com, where the search term 'Batshelf' is used to illustrate selecting a product and utilizing the demand analyzer to assess potential profitability, even on platforms like Alibaba, Shopify, or Etsy.
• 39:00 - 43:00: Strategy 8: TikTok and FBM Profitability The chapter titled 'Strategy 8: TikTok and FBM Profitability' discusses leveraging company overviews on Alibaba as a means to discover new product ideas to sell. The process involves investigating products from a particular manufacturer to uncover potential opportunities, such as finding items within the Halloween decor category.
• 43:00 - 47:00: Strategy 9: Checking Package Size In this chapter, the focus is on using tools to check the package size of products, specifically using the Helium 10 Chrome extension to analyze demand on Amazon. The example given involves searching for wooden 3D puzzles and using these tools to make informed decisions based on product demand analysis.
• 47:00 - 51:00: Strategy 10: Wholesale and Arbitrage Sales Estimation The chapter focuses on the strategy of estimating sales potential in wholesale and arbitrage contexts using Amazon data. It discusses analyzing search volumes and total revenue, providing insights into keyword effectiveness, exemplified by 3D wooden puzzles. The chapter suggests using tools like Cerebro for expanding search and refining sales estimation.
• 51:00 - 55:00: Strategy 11: Frequently Bought Together Analysis In this chapter, the focus is on conducting a 'Frequently Bought Together' analysis for products, specifically discussing 3D puzzles as potential products to sell. The speaker suggests evaluating these products' popularity and search volume across various platforms such as Alibaba, eBay, and Etsy, advising that if a product doesn't have enough demand, it might be best not to pursue it further.
• 55:00 - 60:30: Strategy 12: ASIN Grabber for Product Targeting In Chapter "Strategy 12: ASIN Grabber for Product Targeting," the focus is on using ASIN grabbers to enhance product targeting strategies. The chapter walks through an example involving a Shopify site, specifically exploring the category of women's products. The author examines moccasins to determine their market demand. Using a demand analyzer tool, they assess the search volume for moccasins, which stands at 2,700, and consider the implications for different categories such as moccasins for men and moccasins for women, and specific brand names within the market.
• 60:30 - 64:00: Conclusion and Next Steps In the conclusion and next steps chapter, the emphasis is placed on analyzing the demand and search volume for products such as moccasins by using available tools. Instead of visiting platforms like Amazon for insights, these tools allow for quick evaluation of market potential directly from any website. This approach streamlines the process of identifying potential products for sale. The chapter also hints at an upcoming second strategy for further exploration.

Helium 10 Amazon Chrome Extension Masterclass Part 1 | SSP #662 Transcription

• 00:00 - 00:30 Today is part one in a two-part seller strategy master class on how you can find product opportunity, spy on the competitors, even do some keyword research, and much more. All from just using the Chrome extension. How cool is that? Pretty cool, I think. [Music] Hello everybody and welcome to another episode of the series podcast by Helium 10. I am your host Bradley Sutton and
• 00:30 - 01:00 this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious errors of any level in the e-commerce world. And today uh this is going to be part one uh as I mentioned in a two-part series where we're diving deep into the Chrome extension. We haven't done this in in a couple of years, but there's so many new features that are available that can that can help you just doing research on the fly that you might not have realized. is like, did you know you can be on any website and then if you happen to catch an idea um for a product, you
• 01:00 - 01:30 can actually without even having to go to Amazon, without having to go to Helium 10 from that website, use a Chrome extension in order to do some like keyword research and demand research on that. That's just one of the many, many tools that we've got that can help you out. So, get your notes ready and Carrie's going to help you guys with how you can leverage the Chrome extension to increase your sales on Amazon. Hello everyone. My name is Carrie Miller and today I'm very excited to take you through our latest Helium 10 Chrome extension masterass. Okay, so today we're going to dive into the most
• 01:30 - 02:00 used Chrome extension in Amazon seller history. And it's not just one tool, it's a full set of tools. There's 10 plus tools allin-one. Um there's over 4 million users who have used this actual tool. So you know there that's a lot of Amazon sellers. And then there's also currently more than 1 million active users using the Chrome extension right now. So, it's definitely trusted by Amazon sellers that are beginners all the way through advanced. And it's definitely a tool that you need if you are selling on Amazon. So, how can you
• 02:00 - 02:30 install it? It's super easy. You just go to h10.me/extension, which is the Chrome Web Store, and then you're going to download the extension there, and then add it to your Chrome extensions that you already potentially have. All right, so let's go ahead and get into it. Basically, what I want to do is give you a little overview of what is in the extension. And there's a lot that's in here. Okay. So, I'm going to just pull down this drop down, and this is going to show you some of the things that are in our Chrome extension. The first thing is our X-ray tool. Now, this is probably the most popular portion of our tool as
• 02:30 - 03:00 a whole. Um, it basically helps you to see estimated sales. You can see pricing, competition. You basically can see and pull all the information from the page that you're on on the search results. You can see all the information about, you know, potential sales revenue. You can see um, you know, total sales, child as sales, all of it broken down. So, a lot of great info. You can see reviews, everything. Okay. So, that is going to be we're going to go into detail about some strategies to use that later, but that is probably our most
• 03:00 - 03:30 used portion of this Chrome extension. The next thing is X-ray keywords. Now, X-ray keywords uh is a very um simple to use tool that is going to show you a quick overview of the keywords that are important for whatever product you're looking at. So, instead of having to go all the way and log into Helium 10, you can actually just pull X-ray keywords right here and it's going to show you the most relevant keywords for that particular product. And then the next thing we have here is as grabber. Now, this is a super easy tool that's going to basically help you to grab all the asens that are on a page. So, say you're
• 03:30 - 04:00 on a product details page and you want to see, you know, grab all the asens that are, you know, doing sponsored ads on that page. You can actually pull as grabber and it's going to it's going to show all of them. You can download a list of all those and you can use it for your PPC targeting. So, it's a really easy thing to do. You can also download, you know, frequently bought together products, all of that. So, you can have it for your records and just to use as different strategies. And the next thing is profitability calculator. So, when you're on a product detail page, you actually can calculate potential
• 04:00 - 04:30 profits. So, if you're looking for a product to sell and you find one that's similar to what you want to sell, you can pull it up on that page and it's going to show you all of the information from that page and it's going to help you to kind of just do some calculations. Maybe you want to, you know, change the dimensions of the packaging or maybe you want to, you know, add in that there's tariffs right now. You can do all of that to kind of see what your profitability might be and it's very quick and uh very easy use. So, we'll go into detail about that. Uh, inventory levels are going to show you the inventory levels for any product detail page you're on. So, it could be your own or it could be your
• 04:30 - 05:00 competitors. Most of the time, you want to look at your competitors to see how much inventory they have left. And there's a few strategies with that that we'll go into later. And my favorite part actually is, one of my favorite parts is the review insights. You can actually go onto a product detail page and download all of the review insights um from a page. So, I love that one because you can take those downloads. You can go to and upload it to something like Chat GPT and ask it a questions like, "Hey, what do people love most about my product? What do people dislike about my product? What what do you think
• 05:00 - 05:30 um you know, I should highlight most of all in my listing?" All all kinds of questions. You can ask it anything. And since you have that download, see, you can simply upload it and it'll help filter it for you. We also have something that is a supplier finder tool. And that supplier finder tool is going to help you to instantly match a product um to potential manufacturers using Alibaba. And that is along again with this Chrome extension. And we also have a tool called demand analyzer. And you can use this tool on any website. So you don't have to be on the Amazon page, but you can basically gauge, you know,
• 05:30 - 06:00 what the potential is on Amazon, whether or not you're on, you know, eBay or Etsy or a random Shopify site. You can actually do some searches there and find some information. And I'll get into that um strategy soon to show you in detail how to do that. But overall, this tool is an incredible tool and it's probably one of our most used tools. And it's something that if you don't have it, you definitely want to make sure that it's in your toolbox as a seller because if you don't have this tool, you could be leaving tons of money on the table. And so go ahead, go ahead and download it if
• 06:00 - 06:30 you haven't already downloaded. Not sure on what main images you should choose from? Or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 audience. Just enter in your poll or questions and within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback
• 06:30 - 07:00 on what resonates with them the most. For more information, go to h10.me/ me slaw audience. All right, let's go into strategy number one, which is how to use the demand analyzer and how to gauge demand even though you're on a website like Alibaba, Shopify, or Etsy or something like that. I'm going to go to Alibaba.com. And what I've actually already done here is I searched Batshelf and then I chose this Batshelf right here. And then once you're on this page, basically, you know, you can click on
• 07:00 - 07:30 this little icon right here and it's actually going to show you the company overview. And this is a great way if you're kind of like needing new ideas of things to to sell, you can actually go into the products of that uh website because basically it shows it's a hub on Alibaba for that um manufacturer and they're going to show you all the different products that they sell. So you can actually find a bunch of different opportunities. So maybe we'll do like let's see here. Let's do Halloween decor. Okay. So if we're looking at Halloween decor, we can actually see a bunch of you know potential opportunities there. Or say we
• 07:30 - 08:00 wanted to, you know, look at wooden puzzle. We can actually find something like that. And then what we want to do is we want to pull our Chrome extension, our Helium 10 Chrome extension, and click analyze product demand on Amazon. And what this is going to do is it's going to help you to kind of analyze. So this is these are wooden um puzzles. So maybe I'll just do uh animal wooden 3D puzzles or just do you know what? I'll just do wooden 3D puzzles. Wooden 3D puzzles because that's what we're seeing here. Okay. So, I'm going to just hit analyze
• 08:00 - 08:30 and I'm going to see what we have here in terms of potential. Okay. So, this pulls up the Amazon data. It's going to show, you know, the actual search volume. It's kind of low. Total revenue for that is about, you know, close to 700,000 a month. A average revenue for a seller is 5,000. But you can see these keywords here. It looks like there's a pretty good so um search volume for 3D wooden puzzles and um and then some other different, you know, kind of keyword terms. So that is something you can actually expand and go to Cerebro to
• 08:30 - 09:00 find a little bit more if you wanted to. But then it also shows you the top products here. So you can see what kind of products. So it looks like that that's kind of a bow and arrow 3D puzzle. Um looks like kind of like a marble 3D puzzle, a piano 3D puzzle. So you can kind of see and gauge what kind of thing you might want to sell. And maybe maybe it doesn't have enough search volume. Maybe um you might not want to sell that particular product. So that's totally fine. So you don't have to do this all just on Alibaba. You can go to other sites. You can go to eBay, Etsy, but you can also take a look at
• 09:00 - 09:30 Shopify sites. So, if I pull up this Shopify site, um I'm just going to go to women's. I'm just going to click on women right here and see what we have. So, we've got some moccasins right here. Okay, so maybe we're wanting to see, okay, uh our moccasins in demand. So, we can basically do the same thing and pull the demand analyzer moccasins. We're going to analyze this to see what we have. Okay, so we've got, you know, pretty good search volume for moccasins, 2,700. And then you know there's certain brand names but then maybe there's moccasins for men, moccasins for women
• 09:30 - 10:00 and you can kind of s see that there's a good amount of demand or search volume actually for moccasins. You can see the total revenue. So you can analyze the demand here by you know taking a look at the top products all of that. So you don't you don't even have to go to Amazon to see that quick information and maybe put this on your short list for potential products to sell. So this is a really great tool. You know, again, you can use it on any website and it's going to help you to kind of quickly see whether or not you might be potentially interested in selling this particular product. Okay, the next strategy, strategy number two, and this is how to
• 10:00 - 10:30 get useful information on listings in search results without even a click. So, we here have searched coffin shelf right now and you can actually scroll down and you're going to be able to see all of this information down here without even having to click on anything. So, one of my favorite things that we you can see is that you can see the most clicked. So you can see this is the top clicked coffin shelf uh right here and this is the second top clicked and this is the third. Okay, so that gives you a good idea of maybe you know just by looking at their listing their their main images. Okay, maybe is mine, you know,
• 10:30 - 11:00 not in the top three, maybe I should look at these top three images to see why they might be beating me and potentially, you know, try to get your image right so that you can get those top clicks. Okay, so you can see that the top clicked right there, which is super helpful for any um any any keyword that you want. You can also see the AS. It's going to make it really easy for you to just copy paste right there. You can see the BSR of a of the product right right there ready to go. And then another thing you can see is variations and sellers. Okay? So, you know, you
• 11:00 - 11:30 might want to say, oh, how many variations are there? Lots of sizing and coloring. Um sellers, you can see, you know, whether or not it's more of a wholesale or arbitrage product. So, if there's, you know, like 15 sellers on there, you're going to know it's probably more of a wholesale arbitrage type product. Um, and then you can also see what kind of fulfillment. Now, if you just if you do click, so this is the clicked part. Um, you can actually see the 30-day revenue and the unit sales without having to actually pull the extension up here, which makes it really easy to just kind of see this this data in information for the um particular
• 11:30 - 12:00 products that you want to see it for. Now, if you wanted to do another click, if we go up to the top here, we actually have this where you can actually hit show more and hit show full summary, and it's going to give you a summary of this entire page. So um it's going to give you kind of you know the total revenue who might be have you know where the seller origins are where the majority of sellers are. So say you see like there's mostly Chinese sellers you might think okay maybe they're bidding me on price or you know you would think about that or if they're all US sellers you can say hey this is going to be kind of challenging for marketing cuz um usually
• 12:00 - 12:30 they know how to market to the US um population. So, there's a lot of things you can see from this, but you can see the size tier, fulfillment, all kinds of great information. You can scroll over um to see and um you can see different views um right here. So, if you want to play around with that, that is this is just a load of information. You don't even have to pull the extension to get this information and get these quick glances of info if you would like it. All right, let's go ahead and get into strategy number three, which is how to see what other marketplaces an Amazon
• 12:30 - 13:00 product is listed in. Okay. And this is pretty simple. What you need to do is you're actually going to just go to a product detail page. So you can see that we're on the Manny's Mysterious Oddities Coffin Shelf page. And up in the top right corner, all you have to click on under all marketplaces is see more data. Okay? And this is going to give you a drop down of all the marketplaces that your product is being sold in. So you can see it looks like it's been listed in uh Germany for about $47 and Brazil for $83 and a bunch of different company or countries down here. And so something
• 13:00 - 13:30 to think about when you're looking at this is okay um first of all if this is my product if there are other people selling in other countries they might be selling you know maybe counterfeit products and might be getting you bad reviews. So that's something you want to monitor and make sure that's not happening. But also if you're looking at your competitor's page you might see oh wow um this coffin shelf is selling tons and tons of coffin shelves in maybe it's in the UK or you know in Germany or wherever it is. you can kind of think, okay, since my competitor is doing
• 13:30 - 14:00 pretty well over there, I could probably also sell in, you know, whatever market that marketplace that is, whether it's, you know, the UK or anything else. Um, and you can actually, you know, maybe get some of those sales. So, it could help you to understand whether or not it's a good idea to expand to Europe or other parts of the world. So, this is really good quick, you know, quick view information that we have here. Um anyway, you can also, you know, see how you can potentially get these people removed if if possible, but sometimes not not so easy. But it's really good to know, you know, who's selling your
• 14:00 - 14:30 product, uh or you know, where they're selling your product all across the world and so that you can keep monitoring that. In addition to check checking other marketplaces, you might also want to check eBay. And we have an eBay price checker. Now, this is our newest part of this section here. And it's click if you click on eBay price checker, it's actually going to take you to eBay. And this is going to show you if that product that you're seeing is listed on eBay and for how much. Okay, so this is our product. Looks like it's listed for $44.79. So somebody, you know, potentially bought it. Maybe they
• 14:30 - 15:00 didn't get a chance to return it and so they want to sell it on eBay and they're selling it for a higher price. And the thing that you want to make sure to do is we're selling it for $31.97. You want to make sure um that they're actually selling it at a higher price on eBay cuz if they're not, then you could potentially, you know, lose the buy box or get, you know, suppressed on Amazon. So, you want to make sure that um you have that good, you know, price. Either your price is lower on um Amazon or Yeah. or it's matched. Okay. So, that's just a really quick way to see if your products are being sold on eBay or, you
• 15:00 - 15:30 know, any of your competitor's products, if they're selling them on eBay, and for how much. Okay. Okay. Strategy number four, how to use inventory levels. Now, this is how you can see approximately how many units your competitors have of a product that's in stock. and maybe you want to see if they're about to run out. Especially now with the tariffs, you want to kind of see if people are keeping in stock or if they're just letting their stock run out because they can't really afford the tariffs. That might be a good opportunity for you to kind of, you know, take over that market. Um, so right now, um, what you
• 15:30 - 16:00 can do is you can actually pull the extension and you can see inventory levels by clicking on inventory levels. And this is going to show you how much is in stock. So you can see, um, for FBA fulfillment, you can see there's three in stock. And then for me um merchant fulfilled items, you have just one in stock there. So you can see the amount of stock that is available for any thing. So again, you're going to want to take a look at this for your competitors, but you can also look at it um in a different way. Like if you have um hijackers, they would actually show
• 16:00 - 16:30 up here. So if there's more than one seller in the inventory levels, you're going to be able to see how much inventory they have. And so say you know they have you have a hijacker on your listing and there's you know 500 units on it or something like that you're going to probably want to take action. Whereas if they have like one or two units maybe they were a customer who bought it and changed their mind and want to sell it. So you might not really you know want to do too much about that. But if it is some other company that has a ton of units and they're selling on your listing that's something to be aware of and you can check it by using this. Okay. So, um, a lot of different
• 16:30 - 17:00 ways to use this inventory tool and especially again right now, um, currently as I'm recording this, we have a lot of tariff things going on. So, you want to see who's running out of stock and who you can potentially beat. Um, and especially if you are remaining in stock during this time. Okay. Strategy number five is how to check the keyword density of an Amazon listing. And so, um, basically, you want to see what keywords your competitors are using and where they're putting them because it gives you kind of an insight of what keywords might be really important, but
• 17:00 - 17:30 it also might give you some insights of keywords they might be listing that you actually found. So, the easy way that you can do this is once you're on a details page, you're going to scroll down and you're going to go to where it says listing optimizer right here. Okay? So, I'm going to click on that. It's going to take me to Scribbles, which is our kind of old listing um listing tool. But what it's going to do is it's going to take you there and it's going to fill in the exact copy that's on this listing. So this is your competitor. You can put in your phrases here and um you
• 17:30 - 18:00 can hit apply once you do and you'll be able to see, you know, where they put those. So for example, coffin shelf or coffin shelves, gothic decor, goth shelf. Okay. So we're going to see where where they have those, you know, keywords. So you can see that it was, you know, crossed out here. So it looks like they have they're not using Gothic decor. This is actually our listing. But say this is our competitor. We'd say, oh, there's no gothic decor in that listing. Um, goth shelf is not in there
• 18:00 - 18:30 and coffin shelves. So in those exact phase form phrase forms, but you do have, you know, coffin shelf and decor needs to have, you know, gothic shelves um in there, but goth is also in there. So you can see, you know, where they've placed it cuz it'll highlight it in these different colors. And it makes it really easy for you to understand, you know, what your competitor is doing, what they might be missing, um, and how if they're using certain keyword phrases, if they're using them in their listing. So, um, for example, there, you know, coffin shelves is not in phrase form in this listing. Maybe that has a
• 18:30 - 19:00 good search volume. That might be something you want to add to yours. Um, or, you know, make sure that you kind of dominate on that keyword cuz your competitor is kind of sleeping on it. So that is an easy way for you to check the keyword strategy and the keyword density of any Amazon listing by just simply um exporting to scribbles like that and then um checking the keywords. Okay, strategy number six, how to tell the seasonality, pricing, and out of stock history of a competitor's product. So I'm actually on a competitor's page right here. And if we scroll down, we
• 19:00 - 19:30 can actually go to this widget right here. And this is going to give us all the information that we want. And I'm going to click on all time to see the alltime history of this product because we want to see the seasonality, the pricing, and out of stock history. Um, if you look at this and you see this um BSR or bestseller rank that it's steady, and that's actually, you know, the sales rank here. If you see that it's pretty steady across the board, you're going to know that that product is not seasonal. In this case, this one looks like it does have a pretty seasonal it it's steady for the most part, but it is kind
• 19:30 - 20:00 of seasonal cuz it does spike quite a bit during the holidays. And so, um, if you're looking for a product that isn't seasonal, you're going to want to look for a product that on this graph, it shows pretty steady sales all across the board, um, and not huge peaks and valleys. Okay? So, that's how you know it's more seasonal. You can also check the pricing history. So, this one here, you can kind of scroll along this. It looks like it was um, listed at 36.95 back then, and now it's about $38.95. This is a good thing to keep in mind is you can check the pricing history especially with tariffs going on because
• 20:00 - 20:30 um the tariffs, you know, basically people are going to be having to raise their prices because of the tariffs. You're going to be able to see how much your competitors are raising their price day by day and see what their strategies are in this realm. Another thing you can do is if as a buyer, maybe that looks like there's some sort of, you know, crazy deal, but you can actually go back and use this as a buyer. It's kind of a customer hack and you can see, oh, is this actually the best price? and you can actually go and see where the best price was and if they have a history of maybe putting this particular product on sale during something like Prime Day and
• 20:30 - 21:00 then you can buy it during that time to save some money. So, that's just a little side note here. Um, but you can also, you know, check if someone is has gone out of stock. Now, you if if a if a competitor hasn't gone out of stock, you're not going to see it, but you're going to usually be able to see the sales rank. It just kind of goes it's going to basically go out without any, you know, peaks or valleys or anything like that. So, you'll be able to see when someone stocks out of their product. So, this is a really great um and helpful little graph to be able to see all of this information quickly and efficiently. Okay, strategy number
• 21:00 - 21:30 seven, how to use the profitability calculator and what impact packaging size might make. So, basically, when you're on a product listing page, Helium 10 is going to be able to in our profitability calculator pull the information from any Amazon product. So, you can see, you know, the size dimensions, the price, and all that. And you can actually kind of manipulate some of these numbers, especially if it's a product that you're considering selling. You can change the numbers based on your own numbers to see what the potential profits would be. Okay. So, what I'm going to do is I'm going to pull the
• 21:30 - 22:00 profitability calculator here. And what it's going to show is um I have the first tab open that's it's FBA, so fulfillment by Amazon. So, this product, you can see the price and the dimensions that are pulled in, the weight, and what the size tier is. And if you scroll down, you can see that there's a place for manufacturing cost. Now I can put in my own manufacturing cost. Um, right now it just kind of automat it basically said, okay, it's $6.39. That's not necessarily true. You put your actual cost of goods. And if it's something that you're wanting to sell, you can go
• 22:00 - 22:30 to Alibaba and get a kind of a guesstimate of what your potential price would be and you could put it in there. Um, and then you can um, go down here and put in some storage fees as well as the tariffs. So right now they're about 145%. So you could add in the tariffs and any other costs that you might have uh for this. Okay. So let's go back up to the packaging section. And this is really important for profitability because you want to have the lightest uh most compact product packaging because it's going to help you to save on
• 22:30 - 23:00 fulfillment by Amazon fees. The heavier and the bigger your product is, the more they're going to charge you and that could really eat away at your profitability. And I'm going to show you an example an example of this. Okay. So this product here is 9 by9 by9 for the product specs. Okay. So, let's see if what if we change a little bit what can happen. So, right now we have a large bulky sized tier. What if I were to change this? If I were to change this to an eight. Okay. So, that changed it to a large standard size. Now, that is going to make a huge difference in terms of pricing. Okay. So, we've got um you know
• 23:00 - 23:30 pro our margins here are only $3.91 um or sorry, our net is only $3.91. And if I change this to, you know, even just shaving an inch off, it goes all the way up to $8.16. So I basically by shaving one inch, just one inch off of this package, put myself into the large standard size tier instead of the large bulky and that gave me five extra dollars per unit. Okay, that's pretty huge. Say you, you know, you're selling thousands of units,
• 23:30 - 24:00 that is going to be huge money in, uh, added to your profitability. So, this is something that's really important to make sure that you are being the most precise with your packaging so that you can save the most money because profitability is very important. Okay. Strategy number eight is we also have a profitability calculator for Tik Tok shop and FBM and that is on the same page. So, you're you can do this by being on a page on Amazon. So, what I'm going to do is I'm going to pull um the extension on our product detail page
• 24:00 - 24:30 here and I'm going to click on profitability calculator. And you can see at the top there's two different tabs. There's one for FBM, which is fulfilled by merchant and then Tik Tok shop. Okay. So, if the FBM one is clicked, you can see all the packaging dimensions and everything, but then you're going to put in your um seller fulfillment costs and all that great stuff um because you're going to be the one picking packing and shipping. So you can add that information to help calculate your profitability based on that. And then if you go over to the Tik Tok shop tab, it's very similar as well. You can actually, you know, calculate it
• 24:30 - 25:00 based on fulfillment by Tik Tok or multi-channel fulfillment, which you can, you know, fulfill these things through your MCF on Amazon or if you self ship it. So you can calculate it a bunch of different ways based on the shipping. Um, and you'll also be able to, this is really key, you can actually see the affiliate commission rate in there. So, say you're offering a 30% commission or a 20% commission to affiliates, that's going to also be calculated into your profitability um so that you can see whether or not um it's going to be a good idea for you to potentially sell on Tik Tok shop. So, we
• 25:00 - 25:30 made it super easy for you to kind of get a guesstimate of the profitability of that of selling on that platform. Okay, strategy number nine is how to take a quick glance at your package size and whether or not it might be off. Okay, so this is really important especially if you maybe you figured out that you wanted to have um a better size for your packaging and you realize, okay, I'm way over oversized and I need to get this packaging more precise so that I can have more profitability. Um and maybe you ship it in. Well, if you've already put in kind of your information, you're going to need to go
• 25:30 - 26:00 back and change it. And this is a way to kind of check to see if you have the correct sizing on your packaging, okay? And whether or not it's off. You're going to scroll down just below this widget here where it says revenue calculator, and you're going to click on revenue calculator. And to the side, it it shows you all of this information. So, it shows you the item dimension. Now, the item dimension is is something that's never going to change. It's something that you put in to Amazon, and that's the actual dimensions of your product. But package dimensions is where Amazon will actually sometimes change this. Now, this is really a good strategy if you don't have Helium 10
• 26:00 - 26:30 alerts because if you have Helium 10, you should have this alert up that if anytime your package gets changed in terms of the size that you get an alert because that could really, you know, save you or cost you thousands of dollars. If they change your package dimensions and put you in a higher tier, you know, it could be costing you $5 a sale and you don't even know it. So, if you have Helium 10 alerts set, that's good. But if you didn't have that, maybe you're new to Helium 10, this is how you can easily check it. So, you can kind of compare. Okay. So, this item dimension is, you know, 14x3x 7. Pretty much the
• 26:30 - 27:00 package is 15x4 by 7ish. Okay. So, that's that's going to show that this is probably pretty accurate cuz it's not too far off in terms of the actual dimensions of the product. Now, obviously, if this is if you have a foldable product, this isn't going to actually work for you. But for any products where the product pretty much takes up the entire size of the packaging, this is going to help you to kind of glance and see if you um are in the right, you know, or you have the right dimensions listed for your product so that you're not being overcharged um for your picking, packing, and shipping. Okay, strategy number 10 is how to
• 27:00 - 27:30 estimate sales if you are a wholesale or arbitrage seller. And when you're fighting for the buy box, if you're a wholesale or arbitrage seller, um you're going to be basically competing with people who are within 2% of the buy box. So, what I'm going to show you is how to kind of calculate what you could potentially make. And you're going to scroll down down here to where it says revenue calculator, and you're going to click on sales estimator. So, make sure you're on the sales estimator tab. And this right here is going to show under competitive offers. It's going to show you basically how many competitive
• 27:30 - 28:00 offers are within 2% of the buy box. Okay? So, maybe if it wasn't just me selling this, you know, product, maybe it was like there were actually five people that were, you know, fighting for the buy box. So you can actually calculate um per seller estimated monthly monthly sales. So for this example, there's you know 12 monthly sales per competitor. So you want to see that there's a lot of you know sales within those you know top competitors so that you can get in there and start selling wholesale or arbitrage as well and get kind of a piece of the pie. If that number is really small, it
• 28:00 - 28:30 might not be worth it or you might not be able to sell through your inventory at all. So, this is something that is going to help you to kind of guesstimate whether or not um you should you should start selling that particular product wholesale or arbitrage or if maybe you see a huge dip in your sales and you're already selling wholesale, you can see why that maybe your competition has gotten a lot more steep. Um, so that is a great way to go ahead and calculate when you are fighting for the buy box. Strategy number 11, how to get a list of all of the products on a product page that are showing up at any one given time in the frequently bought together
• 28:30 - 29:00 section. Okay, this is going to be a really quick and easy way for you to see on any product, you know, what people are buying together with that product. So, you can maybe consider bundling or maybe you could do some product targeting ads on those types of products. So, what we're going to do is we're going to go to the extension and then you're going to go down to as grabber and you're going to click on as grabber and then you're going to make sure this is toggled on to show the frequently bought together and you're going to hit open. Okay. So, it's going to show now the frequently bought together products here. So, looks like people are buying together our own
• 29:00 - 29:30 products. It looks like they're buying the pink and the black coffin shelves together a lot. So, something you could do is you could say, "Hey, maybe I'll do a virtual bundle or maybe I'll just bundle them myself um to make them, you know, already kind of a package deal." Uh, and that could be something that you offer or just kind of consider. Or maybe, like I said, you can target with product targeting ads that other product. So, maybe it was like a coffin shelf and maybe there was a bat shelf. You could say, "Hey, I'm going to advertise on that bat shelf, too, and show my coffin shelf because it's pretty much the same audience." and maybe
• 29:30 - 30:00 they'll want to buy this together by doing it that way. So, this is a really helpful strategy just to see what types of products people are buying together and you can have a bunch of strategies to capitalize on that. Okay. Strategy number 12 is you can use as grabber for product targeting. Okay. And so what this can do is you can basically, you know, search for example coffin shelf. That's what we're selling. And we want a list of coffin shelves that we can actually target. Maybe you want to go and see a list of batshells because people usually buy a bat shelf with our coffin shelf or or something like that.
• 30:00 - 30:30 So basically what you can do is on the search page you can go to the extension and pull as grabber and this is going to pull all of the asens that are available on that page. So this is really helpful because what I can do is I can use this list as a list of products to target for my advertising. I can go to any list any search result. So again, like maybe people are buying the batshelves. So we can download a list of batshelf sellers and I can do product targeting on that uh list on those listings so that people could potentially buy them together or
• 30:30 - 31:00 we can maybe convince people to buy ours instead. So all you have to do is pull that as grabber and then you can actually export these. It's super easy to export and then you can keep a record and or you can just upload it into your uh PPC to target those products. Now, something else you can do is you can take seasonal snapshots. So, maybe you're thinking about um and it's Christmas time, you're thinking about um selling a product next Christmas, you can actually go um and to, you know, search the products that you want to sell and pull this as grabber and then
• 31:00 - 31:30 basically capture all of the asens that were on the, you know, top pages for the product that you're selling. And then you can kind of do some product research later. Now, if you have our diamond plan, you have our historical trend, you really don't need to do this because we actually give you all the historical data. But if you don't, this is a way that you could potentially kind of manually do a lot of this kind of searching for um seasonal products. So, that's another kind of little tidbit there. All right, that is all for our part one of our Chrome extension master class. We gave you lots and lots of
• 31:30 - 32:00 strategies in this uh particular ma master class, but we are going to do a part two that's going to have a ton more strategies. So, definitely stay tuned for that. But for this master class, if you haven't tried out these strategies as we went along, try them out and see what you think because they can definitely, you know, surprise you and open your eyes about a lot of different things that you might have been overlooking and they could potentially help you, you know, increase your sales with advertising and all the different things that we talked about, maybe save you money on your packaging. So, um, make sure to not only just watch these, but actually go and do them yourselves
• 32:00 - 32:30 to see how it affects your business. and we will see you in the next part of this master class for the Chrome extension. All right, thank you Carrie for that. Hope you guys were able to take some notes on that. We're not even done, not even halfway done barely with what the Chrome extension can do. So stay tuned in a few weeks. We're going to have part two of this series where you're going to learn even more stuff. We'll see you in the next episode. [Music]