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How MuleSoft Drives Digital Integration

How MuleSoft Connects Every App, Data and Device | Integration Keynote | Salesforce

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    Summary

    MuleSoft's integration keynote at Salesforce discusses how MuleSoft connects various applications, data, and devices, revolutionizing industries with seamless integration. With the surge of cloud applications within enterprises, the challenge lies in unifying disparate data and applications rapidly and efficiently. MuleSoft, now a part of Salesforce, tackles integration complexities, exemplified with use cases in companies like McDonald's, Unilever, and Mount Sinai. These success stories highlight how MuleSoft's AnyPoint platform enables faster project delivery, adaptability, and innovation by building reusable, pluggable application networks that future-proof businesses and enhance customer experiences across diverse sectors.

      Highlights

      • MuleSoft's integration transforms data connectivity for businesses, as showcased by McDonald's innovative customer experience. 🍟
      • Unilever integrates 2,000 applications, enhancing digital transformation with MuleSoft. 📊
      • Mount Sinai streamlines patient data, improving healthcare outcomes via AnyPoint platform. 🏥
      • Unlock enterprise agility and innovation with MuleSoft's reusable application networks. 🔗
      • Explore transformation stories at Salesforce's breakout sessions or events! ✨

      Key Takeaways

      • Integration is essential in today's tech world to stay ahead! 🌐
      • Unlocking data is a game-changer for innovation. 🔓
      • MuleSoft makes app integration quick and scalable! 🚀
      • From french fries to fast data, MuleSoft's got it! 🍟
      • Connected customer experiences are the new battleground. 🏆

      Overview

      MuleSoft's approach to connecting applications and data stands out in the tech landscape. By joining Salesforce, MuleSoft leverages its platform to seamlessly integrate various technologies and unlock the potential of data. The keynote dives into how MuleSoft’s AnyPoint platform facilitates fast and agile integration, illustrated through compelling stories from McDonald's, Unilever, and Mount Sinai, each showcasing industry-specific innovations.

        At McDonald's, MuleSoft's technology supports a connected customer experience, allowing personalized app interactions. Unilever, another featured company, integrates its vast applications, accelerating project timelines and driving innovation through a reusable application network. These examples highlight how companies can transform their operations and remain competitive by adopting MuleSoft’s methodologies.

          Mount Sinai exemplifies MuleSoft's application in healthcare, simplifying integration of disparate patient data to enhance care delivery. These insights underscore the pivotal role of integration in digital transformation. With a focus on creating connected experiences and accelerating innovation, MuleSoft's solutions empower businesses across various sectors to lead in their industries.

            How MuleSoft Connects Every App, Data and Device | Integration Keynote | Salesforce Transcription

            • 00:00 - 00:30 we're excited to share the latest Salesforce innovations with you which means we may talk about future looking products and services because future looking statements are inherently subject to risk and uncertainty our reminder is that you should make any purchasing or investment decisions based on products that are currently commercially available one of the challenging things being in such a cloud dominated world is just how easy it is
            • 00:30 - 01:00 for people to add applications to your environment technology is everywhere and at the same time it has to fit together to be meaningful having disparate data is one of the biggest challenges to any organization this convergence of technologies like we've never really seen before and to think that I can do it the same old way is just crazy you can't do it
            • 01:00 - 01:30 accessing on unlocking that data is where technologies like new self comes in that architectural blend between building something fast but building it so it can be there to be changed so we can spend time in the future using those building blocks to enable new new services new products using you'll stop that allowed us to finish the projects faster and then more importantly delivers speed the market you'll soft is focused on one of the hardest and most important problems that we have today which is how do you create that
            • 01:30 - 02:00 interconnectivity of your software really is at the heart of everything that we're doing in terms of our digital strategy [Music] Wow with that kind of applause you think I was a celebrity welcome welcome to the
            • 02:00 - 02:30 mule soft integration keynote I am so so excited to be with you all here today now it has been a little over four months since meal soft was acquired by Salesforce and we are so thrilled to be part of this incredible community of users and partners and customers I want to specially call out our customer trailblazers you are changing
            • 02:30 - 03:00 the way your companies are operating and innovating and you're inspiring us to do our best work for you thank you for being with us now over the next hour you will hear about Neil soft and api's and integrations but I wanted to start with a story about french fries now we didn't have McDonald's when I was growing up in India but I distinctly remember my first visit I was 12 years old and my father
            • 03:00 - 03:30 brought me to a McDonald's when we were on vacation I'd never had french fries before and as I sat down with my tray next to my dad he pushed this box of french fries towards me and said try this I think you're going to like it I took a bite and the first thought I had was this is delicious the second thought I had was dad why have I been eating lentils and rice every day now I was not
            • 03:30 - 04:00 alone mule soft as you know has been working with McDonald's one of the most iconic global brands in history at its peak McDonald's served more customers in a day than the entire population of France one in eight Americans has worked at McDonald's imagine that and then things changed the customer changed their
            • 04:00 - 04:30 tastes changed their preferences changed for the first time in 2015 McDonald's missed its sales target it tried to offer fresher and healthier food options but found that those orders took on average 30% longer to prepare than any of its competitors in the fast food business that's a long time and that's when McDonald's brought Neos often to digitally transform the connected customer experience now let's
            • 04:30 - 05:00 fast-forward to a new experience I'm sitting at my desk I don't have a lot of time between meetings and I'm thinking about what I want to have for lunch I pull out my McDonald's app it recognizes Who I am it only offers me vegetarian options my lunch favorites from my order history automatically applies any specials and promotions that are available and then allows me to choose how I want to be served whether that's curbside in a
            • 05:00 - 05:30 drive-through or have my McDonald's lunch brought to me in my office with GrubHub or uber eats this experience was so successful that McDonald's rolled out the same personalized connected experience through digital kiosks in all of its stores now behind that mobile app mule soft is connecting dozens of disparate applications and systems something as simple as placing an order
            • 05:30 - 06:00 touches 25 different systems on the backend so when you're trying to place an order you're pulling nutritional information customer information offers mule sauce and appoint platform is connecting all of that whether they're in the cloud or on Prem in Salesforce or not to build what we call is an application network to make all of that data pluggable and reusable so when uber eats needs that information the customer information and location information is
            • 06:00 - 06:30 already exposed you just feed that right to them and you take all of these data sources and then use that to rule out a new digital kiosk experience this is the fourth Industrial Revolution in action the customers always can and they expect you to interact them in a personalized connected way no matter where they interact with you whether you're in person in the store on their website on the mobile app or participating in the community the
            • 06:30 - 07:00 connected customer experience has become the new battleground mule soft has over 1,400 customers in every major vertical from financial services to telecom to health care and we find that companies that are able to deliver these connected customer experiences will determine whether they lead and shape the industry or get left behind so if a connected customer experience is critical no matter which industry you are in why aren't we seeing them everywhere and the truth is data and
            • 07:00 - 07:30 processes are highly fragmented I remember in my prior role in marketing when I was looking to launch a new personalization engine to serve a more personalized web experience i sat down with IT and they told me that the new personalization engine would take 18 to 24 months to launch because it would have to be integrated with everything else my marketing technology stack my eyes rolled to the back of my head I knew that this initiative was never going to see light of day and I quickly
            • 07:30 - 08:00 moved on now think about those teams at your company that are not launching an initiative not launching that product or introducing that channel because they are terrified of how long integration is going to take the average enterprise has 1,100 cloud applications take a moment to really absorb that number 1100 and that doesn't even take into account any of the legacy on trem or homegrown applications and so when a project has
            • 08:00 - 08:30 requested an army of developers needs to descend down that project hardwiring all of those systems with custom code and should the project needs change a system need to be swapped or developer moves on to a new rule they often find themselves rewriting all of that custom code from scratch with little reuse so how can you create more connected customer experiences you've heard the first element of that answer in yesterday's keynote customer 360
            • 08:30 - 09:00 helps you provide a unified view of the customer across all of your Salesforce clouds and words with pre-built connectors and cross-channel packages but we know that your data is not just in Salesforce and that's where a mule soft comes in mule soft offers the only platform to connect api's and integrations whether your data is in Salesforce or not on Prem or in the cloud to build an application that work
            • 09:00 - 09:30 to create pluggable and reusable services with that you can change the clock speed of innovation and how your business comes to market to learn more about mule soft and any point platform please join me in welcoming CEO of Neil soft Greg shot Thank You Vidya thank you everybody for being here we're so excited to be at
            • 09:30 - 10:00 Dreamforce and this all started back in February i sat down with Marc Benioff and we were talking about potentially bringing these companies together and we're talking about the strategies of the business and sales force over time has seen this just incredible amazing growth and becoming more and more strategic and talking to sales forces customers about digitally transforming their businesses and when Marc and I were talking it was you know you're talking Salesforce about digitally transforming your company your
            • 10:00 - 10:30 organizations your customers businesses we think of ourselves as the engine for digital transformation at the core of digital transformation and so the strategic fit between these two organizations was so great and we're just so excited now to be part of Salesforce and to be here at Dreamforce it's just amazing so I want to give you a little bit of background in who we are we have a mission to help organizations change and innovate faster by making it easy to connect the world's applications
            • 10:30 - 11:00 data and devices it's a mouthful but it's actually fairly simple at the highest level you'd look at that and you think yeah that needs to happen we have this video talked about 1100 cloud apps in most enterprises these days thousands of applications on Prem data everywhere how do you bring it all together it's a huge challenge and you know I'd love to get a show of hands how many of you been working on a project new product new project new system you're trying to
            • 11:00 - 11:30 bring online and integration and connectivity is a barrier that prevents you from being successful that slows you down how many have had that 592 five minutes I mean it's it is it is a problem that I mean it's almost like asking you know how many people have to breathe to live it is a it is something that everybody who's been around IT has faced this problem is huge and the spend on it is also big so you look at this chart almost seven hundred billion
            • 11:30 - 12:00 dollars a year seven seven hundred billion dollars a year being spent building mostly point-to-point integration code making things tying things together locking things down losing the agility that companies are trying to build with this point two point integration code 700 billion dollars a year spent doing this and you think about you're doing that in the backdrop of a fairly constrained IT budget if you look at IT budgets over time they tend to grow in
            • 12:00 - 12:30 the order of 3% a year 5% a year some companies the IT budgets are flat and so you're trying to you're trying to live with this constrained IT budget and in that context you have all these amazing opportunities right so we have the opportunity to leverage cloud assets Big Data mobile IOT AI machine learning don't even have cyber security on here all these different things that you have you have to to do like cyber
            • 12:30 - 13:00 security all these things you have to do to respond to your customers to your competitors and all these amazing technologies you want to take advantage of and you're doing that with a fixed IT budget and that is a challenge and what we do is we help unlock that and make it easier and faster to make these projects happen with those fixed IT budgets but it's not just about spent it's about agility and it's about speed and a lot of folks say now how do how do we do that how do how do we change what we've always done in IT how do we actually go
            • 13:00 - 13:30 faster how do we change the clock speed and at the core of it it comes down to the API the API is really at the center of it and many of you know about the history of the internet the history of the internet started actually in 1970 so the internet was around for roughly two decades between 1970 and 1990 and it didn't go anywhere two decades the internet just kind of stayed flat
            • 13:30 - 14:00 academia military research and then in the early 90s the internet just exploded why why'd that happen it was because we had the world's first I would argue mega API HTML happened we had HTML which was the API that allowed humans see what was on servers you couple that with the browser and all of a sudden the internet just explodes in a very short period of time that was the world's first big API now here we are today and
            • 14:00 - 14:30 we now have the same concept of api's but now they're on top of systems that can talk to each other so you have API sitting on top of workday and sitting on top of Salesforce and Federal Express and s AP and you build api's on top of your data stores and all your homegrown applications and now you have this ability to have systems start talking to each other and and when I tell people about that one question I always get is
            • 14:30 - 15:00 ok so if you've got these great well-defined api's that are sitting on top of things can't those api's just start automatically communicating with each other can't that just happen like why do we need anything to do it and I I heard this joke one time two api's walk into a bar that's the joke the api's that's the
            • 15:00 - 15:30 only joke I promise the the api's can't just talk to each other you have this amazing ability now to expose data and information but you need a platform to make that happen and that's where mule stuff comes in we have the any point platform and the any point platform is the only platform that allows you to manage both on prem in the cloud to connect to anything any device any homegrown application any mainframe
            • 15:30 - 16:00 any SAS app everything from mainframes to twitter and everything in between it lets you build out those api's expose them work with those api's expose them to your developers expose them to your partners and most important when you do that you speed up the clock speed of your business you actually get more agility because everything in your enterprise becomes pluggable becomes reusable that's the excitement that's what people build out and what they end up building is what video was referring
            • 16:00 - 16:30 to is this concept of an application network and if you think about computer networks when we first started building out computer networks in the early 90s people didn't say I'm gonna build out this amazing computer network that every single thing in my organization is just gonna plug into for my web and my voice and my video and my iPhones we just started building building out computer networks just kind of one note at a time but now when we walk into our offices that is what everything plugs into and we know it once we buy something new and
            • 16:30 - 17:00 we plug it in it just works well the application network is that same concept taken up to the next level now to plug in applications now to plug in data and some companies are doing this by thinking I'm just going to read platform some of our customers or Reap lat forming their entire company this way application network from the ground up a lot of them are thinking about it one initiative at a time they say ok I'm going to build out an initiative around sales execution and we're going to start building out that application that
            • 17:00 - 17:30 initiative and then I expose some data I create some api's and I go to the next project and my next project I look at shopper insights and I start reusing some of that data from the previous project start speeding up I go to the next project around customer support and I start reusing some of that other those other api's that have built out over time and over time we just end up with this application network it just goes faster and faster so that's how companies are doing it and we're really excited that we've got two amazing
            • 17:30 - 18:00 companies with us today to talk about how they've built out their application networks how they're in the middle of building those out and doing some incredible things with their application networks the first company is Unilever Unilever at for those that were at the the main keynote yesterday two and a half billion people use a Unilever product every single day one of the biggest scale organizations on the planet Mount Sinai health systems the largest health provider in New York
            • 18:00 - 18:30 there's both just doing amazing things let's just start by taking a quick look at a Unilever video delivering for our consumers and our customers is the most important thing and that should be the focus it shouldn't be I'm worrying if the technology is going to work for you or configuring the technology there's a huge demand for digital technology to drive business and our organization understood that digital was going to drive the consumer products goods industry over the years Unilever like
            • 18:30 - 19:00 many companies had thousands of systems we needed to interconnect these systems we had in the tens of thousands of integrations globally that we needed to maintain almost too much to keep track of and you think about that when you think about the type of organization that we need to have to deliver at that scale that's extraordinary we had a major problem to solve 2.5 billion people use Unilever products every single day we have 350 industrial sites
            • 19:00 - 19:30 globally in almost 200 countries globally we manage 22 petabytes of data on all of our systems we talked to our friends at meal soft and they came in with this new concept it's smart integration essentially what they're helping us to do is write one interface that we can use over and over again we've created this library so that we can very quickly and very smartly connect these business applications globally
            • 19:30 - 20:00 instead of working on projects that take years we're doing things in weeks and months so we can be presented with a business problem on a Monday and solve it by a Friday there's a speed there's an agility component and there's a savings component to everything that we're doing on this platform it's putting IT in the front office and we're helping to solve proactively business problems when you can deploy this quickly it's really fun our rate of
            • 20:00 - 20:30 innovation is increased with the Salesforce platform because we're able to try things new very quickly and if they don't work then we go back to the drawing board it's absolutely phenomenal [Music] I just love how Jane Moran talks about changing the speed the agility of
            • 20:30 - 21:00 Unilever a company at that scale and actually changing the clock speed of how they're doing business so next up we want to give you a demonstration of how Unilever is actually doing it and with that I'd like to welcome to the stage our chief product officer marked out thanks Greg Unilever it's amazing company they're touching 2.5 billion consumers people around the world every
            • 21:00 - 21:30 day but they're still innovating and the question is how are they going to continue to drive innovation so the Unilever team started looking at all the ways that they're attaching to those consumers for retailers but the innovation is now looking at how to attach those consumers directly so for this project they took a look at one of their brands t2 this boutique T brand with this amazing in-store experience
            • 21:30 - 22:00 and they wanted to take this and leverage it and scale it out to every single consumer out there for this they leveraged commerce cloud they digitized that experience they've replicated that in-store experience of connecting with the customer in their daily journey forming that emotional connection and allowing them to really experience the brand all this was enabled through commerce cloud through this agile cloud platform and it was amazing the team was on its way but here's the
            • 22:00 - 22:30 rub as many of us have seen with these kinds of projects these agile cloud platforms need to connect to existing systems for Unilever there were these capabilities that have been built up over years and even decades these this amazing b2b supply chain there was a product information database which had been built out and could be leveraged there were connections with distribution partners that could be leveraged and there was an inventory management system in NetSuite
            • 22:30 - 23:00 now in a traditional world what you might start to do is create a project team and start to write code a little bit of code to connect to systems you write more and more of this code and you end up with something that looks like this now this actually looks fairly simple we all know that it's actually more complex than that each of those black boxes is actually a black box you don't get any leverage you don't get any understanding of what's in there and what happens is the overall system that
            • 23:00 - 23:30 you build out becomes more brittle over time it becomes more opaque over time it becomes more fragile over time imagine having to make a change that netsuite system you've got to go find every single piece of code that was written to connect to that imagine having to add additional security constraints and controls you would have to go find every single piece of code that was written and go change that piece of code but Unilever chose a different approach Unilever is a trailblazer they leveraged any point
            • 23:30 - 24:00 platform to build out an application network there were already a number of projects that it started it started with digitizing the retail and shopper insights in order to drive greater analytics with this there was an API to gather product information then they built out its customer engagement center and with this there were api's for master data so now the t2 team can leverage all of these existing capabilities to accelerate that project
            • 24:00 - 24:30 now in this next in this demo what you're gonna see is first the ability to discover capabilities that exist in this application network with this Unilever will be able to create that catalog up inside of Commerce Cloud next we're gonna see the ability to connect between two systems taking an order from Commerce Cloud and pushing it through NetSuite and we'll see a live order submission in t2 and finally we'll see the ability to reuse to understand what's available inside that application network and to compose net new
            • 24:30 - 25:00 capabilities in this case a capability inside of Service Cloud so with that let's head over to the any point platform here we are on the landing page of the any point platform what we see is on the left-hand side all of the tools and applications to design and define api's as well as integrations on the right hand side although the management capabilities to run those integrations and those api is in production now across both of these the any point platform is truly the only platform built from the ground up to
            • 25:00 - 25:30 drive reuse to enable your business users as well as your developers to work together to drive innovation to enable you to gather the power of greater participation across your enterprise to drive innovation and when we start thinking about collaboration we want to take a look at is exchange now many of you are familiar with the app exchange the ability to gather capabilities as you need them well the any point exchange is the same except for
            • 25:30 - 26:00 integrations and api's so let's hop into the exchange so here we see the mule soft exchange these are all of the connectors and the api's all of the best practices from decades of building integrations all packaged together for you and your developers so that from day one you have all of these capabilities in the any point platform not only that mule soft continues to build out new capabilities and we're working with our partners to certify capabilities so day by day there are more and more assets available for you and your teams to
            • 26:00 - 26:30 leverage and use Unilever also has an exchange if we go over to Unilever exchange we see all of the api's and the integrations that the Unilever team had built out in those previous projects building out their application network so remember we need to get a catalog up inside of commerce cloud so for this we'll search for a product information API and as we search we find the right API we click into that API and what we see is this very well-documented API it tells you how to use it the information
            • 26:30 - 27:00 that comes back and how to leverage it effectively so we're on our way we're now able to use this to create that catalog inside of commerce cloud now the next step was to connect commerce cloud to NetSuite and submit that order this doesn't exist today so we need to go build it but don't worry it's actually pretty fast with the any point platform so we'll do a so head over to design center and we'll go into a project that the Unilever team has already started as we click in what we see is an integration
            • 27:00 - 27:30 visual interface showing these cards which are the steps in that integration and if we think about what an integration is it's fundamentally a connection its transformation and it's orchestration connection the ability to connect to these systems and easily get information out we see that with the Salesforce commerce cloud connector as well as the NetSuite connector it's a transformation in other words a mapping between systems you might have postal code in one system and ZIP code in another surname in one and last name in another so we need to be able to map
            • 27:30 - 28:00 those so the systems can talk to each other that's that transform in the middle and then finally there's a bit of orchestration that's that business logic on the right hand side so based on the region where that order is being submitted to it's gonna be sent to the right shipment vendor so we're almost done but the transform is not complete so let's click into that now what we're going to see is the power of metadata because the any point platform understands the overall system and understands these two systems both commerce cloud as well as NetSuite we see all the fields from NetSuite on the Left all the fields sorry all the fields
            • 28:00 - 28:30 from commerce cloud and left all the fields from NetSuite on the right and now we need to map these to the any point platform can use machine learning to drive a recommendation to truly augment your developers over time so let's hit preview and take a look what we get so we see those yellow lines that is a machine driven recommendation for those mappings and we could see it's actually a non-trivial mapping there's customer ID going to build to and that's actually the right mapping inside of NetSuite so let's close this down and
            • 28:30 - 29:00 the integration is complete now not only how we been able to complete this integration in mere minutes what you're left with is this well-understood integration these steps are very clear for any developer to come in and later on and understand there's the ability now to drive consistency across an entire platform driving greater visibility governability and therefore security across that entire system so we're ready to submit this order let's head back over to t2 we'll put something in the shopping cart
            • 29:00 - 29:30 we'll hit submit we'll skip all the boring parts and we'll skip right down to putting in our credit card information now as we sit hit submit here what we are going to see is that from commerce cloud to NetSuite out to a shipment vendor get a confirmation back in that NetSuite order ID is gonna come all the way back up into commerce cloud truly showing the connection of an agile cloud-based system with all the power in those b2b capabilities that Unilever had already built out let's hit submit we've
            • 29:30 - 30:00 done this right we'll see an order ID there it is and there you have it connection between these two systems all completed it's this kind of acceleration that is loud Unilever to take the development times from years down to months and even weeks but we're not done yet Unilever wanted to create that holistic end-to-end customer experience so for this we want to get real-time order information up into service cloud so that the Service agent has that information let's head back into
            • 30:00 - 30:30 exchange now it's a step three of our demo and what we're gonna see is the ability to start to compose capabilities into every single one of your Salesforce solutions so we're gonna search for a real-time order status as we find that we'll click in again it helps us understand exactly what we're gonna get we're gonna get consolidated up-to-date shipment information back from this API and now we're gonna get a little bit more technical okay we're gonna we're gonna jump into the get method of this
            • 30:30 - 31:00 API this is how you get information back out of an API and as we've talked about before Trust is our number one our number one value and so all the information that you're going to see is actually sample data none of this is actual real Unilever information so we're gonna grab that you are on the right which is going to get us sample information and now we're gonna head over to Service Cloud now inside of Service Cloud the service agent wants to
            • 31:00 - 31:30 be able to help the customer right here by having that real time order information now the issue is is not available today so what we're gonna do is we're gonna edit this Lightning page we're gonna go grab a new lightening component this is the any point API render this is kind of a special component this lightening component can leverage any API inside of the any point platform and automatically render it based on the information coming back so we'll take that renderer and we'll drop it into the service console we'll punch in that URL that we had from
            • 31:30 - 32:00 before well hit save and as we hit refresh you will see real-time order status information coming back for that service agent right there in the middle of the page there we have it now imagine every single one of those Salesforce applications that you have that your teams are leveraging imagine where you can start to improve that by driving even more availability of information
            • 32:00 - 32:30 for your service agents for your marketing teams and for your sales teams by leveraging and unlocking all of the capabilities that you have in your third-party systems that is what any point platform can provide along with all of the Salesforce lightning capabilities so now let's head back to the Unilever application Network this is showing how through these projects they're able to start accelerating future innovations project-by-project and now that the T 2 project is complete this can now be leveraged again these
            • 32:30 - 33:00 capabilities can be leveraged for the next project coming up I am so excited about the different innovations that the Unilever team is driving out and to hear more about that I'm gonna hand it back to Gregg shot thank you Mark it is so cool to see how Unilever is using us to really expand think about not just a b2b company but now a b2c company and to expand their
            • 33:00 - 33:30 whole commerce channel I mean really excited about who we're gonna see next we have the global CIO of Unilever Jayne Moran and director of IT Rima Jayne with us today they came from far one from India one from London very excited thank you for being here please join me
            • 33:30 - 34:00 so thank you so much for being here Gregg thank you I really feel like I've made it in my career where I'm on stage talking about middleware and integration honestly no I'm gonna honestly I met Greg three-and-a-half years ago and was telling him all the problems that we had at Unilever all these different systems and trying to connect them and I honestly think for everybody out there there has never been a better time to be in technology and this is really a great
            • 34:00 - 34:30 platform how much fun I remember when we first met you said I'm not the chief information officer I'm the chief integration office so true yeah that was very I've been telling people that everything yeah yeah well so love to get some insights from you share with share with the audience I guess first Jayne if you can talk a little bit about you know the the innovation that you see the amazing opportunity to digitally transform Unilever when you look at the
            • 34:30 - 35:00 technologies out there what it will get you most excited well I mean I think it's about data and it's getting close to the customer and we saw that in the keynote yesterday just some of the amazing things that are happening artificial intelligence so I think that's really transforming data and there's there's there's just so many different great technologies out there I mean we look at what's happening the supply chain how we're using IOT what we're doing with our consumers our customers and finance and HR so I think
            • 35:00 - 35:30 for me one of the biggest changes is around sort of the cloud moving to cloud technology but then connecting this vast array of amazing technologies we have can you talk a little bit about how when you think about all those technologies and they think about integration and the mule soft platform yeah how we're helping how we're underpinning my gosh so we had like I mentioned we have about 2,000 business applications that Unilever today and and there's a lot of
            • 35:30 - 36:00 legacy and you need to balance that in every organization the legacy in the new you need to keep the organization going while you're innovating and we were finding those peer-to-peer integrations we're taking just such a long time to manage and so the whole idea with open API is that you create something once and you're able to reuse it many times it's fabulous I mean it's saving us somewhere between 40 and 50 percent on our projects now
            • 36:00 - 36:30 because we have the platform in place it was a little slower at first because you mentioned you know just to fund this you start with like an area a function then as you get going it just gets faster and faster it's it's amazing Reema you have a big job think about this global organization data everywhere manufacturing plants everywhere millions of consumer billions of
            • 36:30 - 37:00 consumers millions of shops that you're working with and and stores and you've got all this on-prem data on prem systems and then you have all these best-of-breed SAS applications how do you think about integration and you'll soft to deal with those problems as disparate kind of on prem in the corrupt in the cloud so greg the the challenge which we have today we've got Best of Breed solution available to us every day right what really the biggest challenge for our organization is how do we interconnect all these application
            • 37:00 - 37:30 together we have you know as Jayne was mentioning they've got 2,000 application and how do we interconnect all these application to exchange information and data so we decided to use mousse off to build that application network otherwise if we if people still use a point-to-point integration you know we will end up in digital spaghetti right so that's why we use Buell soft and what we're doing is building this application network we are building reusable as set and pluggable api's and they're known no
            • 37:30 - 38:00 longer tightly coupled so we can easily move from one technology to another which is helping us to deliver business outcomes really faster I think I think that's the key I'm just gonna build on what Reema said it gives you the option so you can build on a certain application platform but you can reuse that same API so it just it gives us enormous flexibility and and Rema you've been really close to the technology what kind of benefits are you getting so as I was mentioning before
            • 38:00 - 38:30 you know help us to deliver projects really faster right I mean we've got examples where the projects would have taken us months have taken weeks you know one very close example which is very close to my heart and Unilever's heart is what we did in Africa right so we MasterCard and Unilever decided to launch a microcredit facility to enable our small retailers in Africa to to help support a sustainable living and what we
            • 38:30 - 39:00 did is the entire back end of the credit process we automated using API and we were able to scale up to 20,000 small retailers in a very short time we didn't not only see growth in that region but what we did is really empowered our small retailers to you know for better financial planning and without an API would that have even been conceivable to bring online 20/20 small retailers in Africa for microfinance would you even know we could become scale it up right
            • 39:00 - 39:30 you can do point-to-point but the problem with point-to-point is you can't scale up so the kaypea is what you know help us to scale up really Jayne you talked a lot about the Platt thinking you think you think in terms of platforms you use platforms a lot can you talk about what you mean just share with the audience what do you mean by platforms for Unilever a platform is an interconnected set of technologies to support a business
            • 39:30 - 40:00 capability and on a platform we're bringing development and operations together and the whole beauty of a platform is it's not a project we don't do technology like in the in the olden days when I started in the 1990s we do a project it had a start and a finish it doesn't anymore because the world is changing so quickly you need to adapt to that change and you need to constantly change the technology to adapt to the business and so that's what I mean by a
            • 40:00 - 40:30 by a platform and I think again miel soft has just been brilliant in this base for us because it's really helping us with the agility of the speed and also the costs so it's been really good fantastic yeah I think well you know it's Salesforce we call people trailblazers that do what you do and you guys have just done some amazing things so thank you so much for sharing with us thank you thank you thank you very much great to see you thank you that is just
            • 40:30 - 41:00 an incredible story I just look when I think about an organization at Unilever size and the vision that Jane has had that this this vision goes back several years of how she was going to transform Unilever and how she's just taking the bull by the horns and just made it happen sheer force of will we're gonna get going faster we're gonna change the clock speed of how Unilever operates and now we're seeing it it's just it's just wonderful to hear next up we'd like to
            • 41:00 - 41:30 talk about another fantastic customer story around Mount Sinai health systems Mount Sinai health systems is the largest private health care provider in New York let's take a look at this video [Music] at Mount Sinai it's about doing the right thing by the patient every time the reading big challenge in healthcare
            • 41:30 - 42:00 is knowing everything they can about that patient we have a fragmented system everything is in silos and and generally systems don't share data with each other [Music] and so this is where Mueller softer comes in were now integrating a complex network of care providers community organizations to hundreds of smaller organizations or hundreds of different
            • 42:00 - 42:30 partners the hundreds of different practices involved we provided a mechanism for all those actors to share the data around that patient journey and the advantages are taking this approach is that we'll be able to share data as to any other fire compliant system exactly what the clinicians are looking for and behind it is the application Network and the complexities from our EMR all of that stuff is behind the scenes and all of that data sharing happens seamlessly the ability to enable
            • 42:30 - 43:00 a provider a caregiver a physician a caseworker a community worker to be able to share that patient story in that patient journey will improve the outcome for that patient you
            • 43:00 - 43:30 we have been hearing the toll that disparate data sources and applications have on a company and an industry I can't think of a space where the stakes are higher than in healthcare how many times have you printed out your health records to bring it to a physician because you weren't sure they would know everything about your medical history before they prescribed care for you I know I've done that and our next customer face those challenges to Mount
            • 43:30 - 44:00 Sinai as Greg mentioned is the largest private health care provider in New York they have seven hospitals a network of clinics forty thousand physicians and three million patient visits a year and they came to Millsaps with three key challenges first they found their patients were experiencing a lot of time lost with physicians because physicians had to log into multiple portals in a day to understand what the payer requirements were for that patient let
            • 44:00 - 44:30 me share an example I recently learned that given my medical history I should have my blood pressure monitor those requirements are different for my seven-year-old son my 72 year old mother and my 43 year old friend imagine the amount of time a physician has to spend logging into portals to understand what insurance is requiring of them based on their with the medical health history of that patient second Mount Sinai was saddled with the increasing compliance and security requirements to ensure patient confidentiality and last but not
            • 44:30 - 45:00 least they wanted to empower their physicians to deliver the best outcome based care for their patients now you've heard from Mark and Greg about how application networks don't get built in a day they get built initiative by initiative and Mount Sinai is no different the first project that mule saw partnered with Mount Sinai we consolidated all of the payer requirements in one portal so the physician could focus on delivering the best care possible instead of manual
            • 45:00 - 45:30 error-prone work we then used that same insurance and patient data to then embed an API in tableau to automatically alert the compliance Department if physicians were looking at patient records that they should not be we then took that insurance information to eliminate the bureaucratic paperwork that they found their employees were saddled with to get reimbursed from insurance companies and last but not least they took all of this rich patient data to provide that to
            • 45:30 - 46:00 their R&D department to ensure that they were building on their cutting edge inside so their physicians could deliver better outcome based care to learn more about this please join me in welcoming to the stage the vp of population health information and data science Mike Berger Mike it's so great to have you here Thank You Vidya I love your t-shirt already for the concert that's icing I
            • 46:00 - 46:30 see on the cake why I'm here awesome speaking about icing on the cake tell me a little bit about how you were able to create this unified experience for physicians from a portal experience standpoint how long did that take with any point platform and how long would that have taken had you done it the old way so the any point platform definitely was our icing on the cake obviously as a team of data scientist the hardest part where we spend our time is wrangling
            • 46:30 - 47:00 data we've got lots of payers sending us this highly fragmented data sets ingesting cleaning modeling and then ultimately enriching and building analytics built it once and then we started passing it to people who started building pipes to our providers to make better decisions at first it was tableau and it was was going slowly not enough people would log into tableau so we looked to infrastructure that we already have we
            • 47:00 - 47:30 already had this mule soft platform so we started working with the cognizant team and our internal IT team to move what we had built in tableau into you know mule soft api's the scale was amazing the hard part obviously was building the analytics but we were able to move from a pipe of doubt of tableau where people go in Pole to this API rich fire based API network to pass data to our providers and in essentially weeks I
            • 47:30 - 48:00 would put it at four to five weeks to take what we had spent months building in tableau to convert that to AP is now our ability to reuse it to connect any new partner give them a key a quick experience and then all of a sudden their live their live in weeks and if we were doing point-to-point as the other people were mentioning it's every every one of those point two points would be a couple months I love that there's just such a similar thread whether it's you live our Mount Sinai and the power of Ryu and the ability to move projects faster
            • 48:00 - 48:30 what excites you next what are you excited to do with any point platform in this next chapter so for us it's all about taking the analytics that we built and helping to create this frictionless experience we've shown that we can push them we can create api's quickly now we're trying to just explore different modalities we've explored with Amazon echo and coding things in Alexa we want to have little echo dots in every one of our exam rooms so that if a doctor wants
            • 48:30 - 49:00 insights about the patient's she he can just ask Alexa and Alexa will tell him what is flowing through that API the analytic that we built we built it once and now we can create this frictionless experience and if Amazon is the best product or Google or Apple or Microsoft or whatever's next again we just built the API once and we just consume it through all these different modalities that's really where we want to go we want to create frictionless experiences at the end of the day doctors they they
            • 49:00 - 49:30 didn't learn this stuff in in medical school they they did learn how to treat sick patients they didn't learn about population health they didn't learn about which patients to test blood pressure which ones not to so we can actually make those decisions easier for them through through the any point platform that's awesome I gained said there's no it's more exciting time to be in technology and I can't wait to see where you'll be taking that customer experience next thank you so much Mike appreciate it
            • 49:30 - 50:00 I want to leave you with three key messages on what you've heard in the last hour one delivering a connected customer experience is the new battleground your ability to deliver that will determine whether you're shaping your industry or you get left behind applications are saddling industries and companies all over the world wiring them with point-to-point code is unsustainable built an application
            • 50:00 - 50:30 network builds pluggable reusable applications and data sources that will change the clock speed of your business think about the stories that you heard today from Unilever McDonald's and Mount Sinai if we've piqued your interest in this last hour come visit us we have over 60 breakout sessions here at Dreamforce this week or come visit us on the road we host over a hundred and 50 events across the world or talk to your account executive we'd be happy to bring the story to your company as you're
            • 50:30 - 51:00 going out there and enjoying the rest of Dreamforce I leave you with one question think about how you will build your application network and change the pace of innovation in your industry have a great Dreamforce thank you [Applause]