How To Make $25,000/Mo Selling Digital Products on Etsy (FULL GUIDE)
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Summary
In her comprehensive guide, Dylan Jahraus shares invaluable insights into scaling an Etsy shop to $25,000 monthly revenue without relying on expensive ads. She stresses the importance of choosing the right customers and creating a diverse product mix to meet their needs across various aspects of their lives. With a focus on organic growth and strategic use of SEO and social media platforms, her approach ensures long-term profitability and customer retention. Dylan's own success story serves as a testament to the efficacy of these strategies.
Highlights
Learn the secret framework to hit $25,000 monthly on Etsy without burning cash on ads! π
Discover why choosing your customer before your product is the golden ticket to stability! π‘
Dylan Jahraus reveals how she skyrocketed her Etsy shop to over $50,000 monthly in just a few years! π
Find out how a diverse product mix can serve customers in multiple aspects of their lives! π
Reverse engineer your income by knowing who your ideal customers are and how they spend! π°
Key Takeaways
Focus on customer-centric rather than product-centric strategies to achieve Etsy success. π―
Identify and attract customers with stable spending habits, even during economic downturns. π
Diversify your product mix to serve multiple aspects of a customer's life and increase lifetime value. ποΈ
Organic growth beats paid ads in profitability and helps establish strong product-market fit. πΏ
Utilize SEO and social media strategically to drive traffic without spending on ads! π
Overview
In a detailed guide, Dylan Jahraus walks entrepreneurs through her proven framework to boost their Etsy shop revenues up to $25,000 a month, all without the need for paid advertising. She emphasizes the importance of choosing your customer before your product. This bold approach is designed to ensure consistent growth and profitability.
By drawing from her own successful journey, Dylan underscores the power of understanding your customers' financial habits and creating a product mix that serves various needs. This approach not only enhances customer retention but also significantly increases lifetime valueβkeys to building a successful Etsy business.
From optimizing your SEO to leveraging the full potential of social media platforms like Facebook and Pinterest, Dylan's strategy revolves around smart organic growth methods. Her insights highlight the importance of playing the long game with evergreen product offerings and a robust traffic-driving plan, which ultimately lead to sustainability and substantial profits.
Chapters
00:00 - 01:30: Introduction and Speaker's Background The chapter introduces the topic of the presentation, which focuses on achieving a monthly income of $25,000 from a digital product shop on Etsy. It outlines that the presentation will cover strategies for building and scaling a product mix to reach this financial goal within the first year. The speaker emphasizes the importance of driving organic growth.
01:30 - 05:00: Choosing the Right Customer In this chapter, Dylan Jarus discusses the importance of choosing the right customers for your business. With over 13 years of experience in e-commerce and 8 years on platforms like Etsy, Amazon, and Shopify, Dylan shares insights from his journey of starting an Etsy shop. Despite a slow start, taking two months to get the first sale, the business rapidly grew to generate over $10,000 a month by the fourth month. His success continued to scale, reaching over $50,000 a month in revenue, highlighting the significance of targeting the right customer base to achieve substantial growth without relying heavily on expensive advertisements.
05:00 - 10:00: Product Mix and Long-term Customer Value The chapter discusses strategies for scaling Etsy businesses to reach $25,000 in monthly revenue within the first year. This growth strategy is achieved through organic methods without relying on paid advertising. The approach includes building a brand on Etsy and leveraging that brand to drive traffic to other platforms, including personal websites. The company offering this guidance provides one-on-one coaching and course programs to assist sellers in achieving these goals.
10:00 - 17:00: Importance of Loss Leaders and Sales Velocity The chapter discusses the significance of loss leaders and sales velocity in business strategy. It emphasizes the importance of establishing product-market fit rather than relying solely on advertising and spending to drive sales. The speaker encourages a shift in mindset from focusing solely on what products to sell towards understanding broader business strategies.
17:00 - 24:00: Driving Traffic Without Ads The chapter emphasizes the importance of focusing on customers before choosing a product. This customer-first approach is deemed essential for building a stable and consistently growing digital product business, potentially reaching $25,000 a month in revenue. The discussion suggests prioritizing customer needs as the foundation for success.
24:00 - 33:00: SEO and Social Media Strategies The chapter emphasizes that having a product does not inherently ensure profitability or a market fit. It points out that the presence of a product does not guarantee a consistent customer base or steady sales from consumers with stable spending habits. Instead, a product-only focus may overlook key market and consumer dynamics necessary for success.
33:00 - 37:30: Next Steps and Coaching Program This chapter focuses on starting with the customer to reverse engineer your income, rather than focusing on creating and selling a product with the hope that it will find a market. The chapter begins by posing a critical question to the reader: 'Who is paying you? Who do you want to pay your bills?' It encourages the reader to think about the type of customer, individual, or sector they want to attract, shifting the mindset from product-centric to customer-centric as the beginning step in building a successful business strategy.
37:30 - 41:00: Conclusion and Invitation for Consultation The chapter emphasizes the importance of selecting the right customers for your business, particularly focusing on individuals who have consistent spending habits and are not financially strained by economic downturns. It suggests targeting customers who maintain their spending even when facing challenges like inflation and high interest rates. The key takeaway is to evaluate potential customers based on their income stability and financial resilience in adverse economic conditions.
How To Make $25,000/Mo Selling Digital Products on Etsy (FULL GUIDE) Transcription
00:00 - 00:30 welcome everyone today we are going to be talking about the framework to get your digital product shop to $25,000 a month on Etsy in this presentation we'll showcase the best way to build your product mix in a way that can get you to $25,000 a month on the Etsy platform we will cover both building the product mix and navigating how to scale your shop from $0 to $25,000 a month within your first year on Etsy you will learn all the ways to drive that organic growth so
00:30 - 01:00 your business isn't reliant on expensive ads if we haven't met my name is Dylan jarus I've been in e-commerce for over 13 years I've been on Etsy over 8 years and then I also sell on Amazon and Shopify eight years ago I started an Etsy shop to kind of see what could happen it took me 2 months to get my first sale but by month four I was doing over $10,000 a month and I haven't looked back and over the next several years it quickly scaled up to over $50,000 per month in revenue and now I
01:00 - 01:30 have a company of about 30 people and we are teaching thousands of etsy sellers how to scale their businesses with our one-on-one unlimited coaching and our course programs we focus on using Etsy to build your brand in the fastest way possible we build Etsy up and then we teach you how to funnel that traffic to other platforms including your own website so the topic today is the framework for getting to $25,000 a month within your first year on Etsy and how to do so without paying for ads now f focusing on this type of organic growth
01:30 - 02:00 is going to give your business just so much profitability from the very beginning and it forces you to establish product Market fit instead of just throwing products up throwing money at ad spend and then hoping for the best in this presentation I do want you to have a total shift in how you are thinking about selling your products because most of us we start with focusing on what to sell what do I sell what is the winning product how do I come up with a good product idea I want us to take that and
02:00 - 02:30 and set it to the side push it to the side because we're missing the most important thing and this is the one thing that is going to give your business stability and consistent growth for years to come and it is choosing your customer before you choose your product that is at the foundation of building a digital product business that can do $25,000 a month maybe you're not making anything on Etsy right now how do we go from0 to $25,000 where do we start we want to focus on the customer and
02:30 - 03:00 start there so let's talk a little bit more about this products do not guarantee that there is a profitable customer to buy that product it doesn't guarantee product Market fit it doesn't guarantee there is someone who wants it it doesn't guarantee that you will have consistent frequent purchases from someone for that thing it also doesn't guarantee that you're selling to someone with consistent spending habits instead when you start with a product or very
03:00 - 03:30 much just focused on creating a product putting it out there and hoping that someone wants it and hope is not a plan so how do you start with a customer first I'm going to give you the framework and then we'll jump into a real life example so instead of picking a product and hoping someone wants it we are going to reverse engineer your income and that starts with the first question I want you to all to ask yourself this question who is paying you who do you want to pay your bills what type of person what type of customer what type of sector or business do you
03:30 - 04:00 want to rely on to pay your bills you better choose people who have consistent spending habits you want to choose people who aren't living paycheck to paycheck you want to choose people who are spending money even when inflation is up interest rates are up and you know consumer sentiment overall might be down you want to sell to the people who are still spending so when you're thinking about your customer ask these questions here does this person have consistent income number two are they impacted negativ when the economy is bad does
04:00 - 04:30 your customer feel inflation do they actually feel the effects of inflation or are they still spending like they always were are they still buying cars and homes and groceries like they always were and are they doing that without serious impact from interest rates or inflation are they still spending on their expensive hobbies and activities these are all questions you want to think about or are you selling to someone who's like cutting back right cutting back in every area of their life right now you do not want that to be
04:30 - 05:00 your customer then we're going to ask these questions okay write these down and answer them for yourself number one what is this customer coming to Etsy for number two who are they shopping for in their life maybe it's their family themselves their business their workplace maybe they're shopping for their customers right and then we want to ask are they coming to Etsy for kind of leisurely frivolous items or are they coming to Etsy for products that solve a paino or provide a solution and then let's say you want to sell digital
05:00 - 05:30 products the next part of this framework is looking at what digital products would help them save time help them make money help them save money or solve a pain point or provide a solution this is always a safe and good starting point if you're starting a digital shop now the key here is this is really important and it's hard for people to grasp when all they hear is nich down Niche down hyper Niche sub Niche we're not niching down we're actually looking at how can we serve our customer in as many areas of
05:30 - 06:00 their life as possible we're focused on lifetime value of the customer LTV we don't want to serve them in just one area of their life we we want to serve them in many areas of their life this might be with their family this might be with their workplace and it might be personally and then this is the next question we want to ask how can we serve them for 4 to 7 years this is so key in building a shop that not just gets to $25,000 a month this this year but that
06:00 - 06:30 consistently stays at in increases from $25,000 a month for years to come this is what takes your business from a transactional business where you're always chasing new customers trying to acquire new customers for the first time to a business where you are focused on each individual customer and increasing the lifetime value of each customer because it's much much less expensive to just continue to Target and serve your current customers than it is to go out
06:30 - 07:00 and try to find new eyeballs and new customers serving your new customers in more ways for a longer period of time that is one of the easiest things you can do and that will also pay you back for paying attention to that great customer experience and having a quality product those things are essential in getting those customers to come back and we know that our customers they're not just transactions our customers are relationships and these are relationships that we can nourish and mutually benefit from for years to come
07:00 - 07:30 and this is as long as you are delivering a premium product a premium customer experience and as long as you offer continuous new ways to meet their needs and solve their problems two other questions you want to write down is how often is this item purchased or repurchased right is this a once a month type of an item is it once in A- lifetime type of an item and another question is how often does this type of customer come to Etsy are they someone who will only come to Etsy one time in their life for one random thing or does
07:30 - 08:00 this customer continue to come back to Etsy to meet a variety of their needs and the final question is what unique skills and resources do you have access to that you can use as a competitive advantage in a way to differentiate because you never want to find yourself competing only on price so this might be exceptional design skills it might be the ability to add a service component to a digital product it might be your amazing tutorials that come along with
08:00 - 08:30 the spreadsheets it might be special software that is really difficult to work with that not many people know how to use and knowing all these different skill sets and tools that you have that's going to help you compete in many more ways outside of price specifically with digital products so right now I'm going to squash a couple of ideas that I recommend not going with and I only say this because I want to save you time and your time is money number one thing I would not recommend doing is selling a digital product like AI wall art or I
08:30 - 09:00 would not sell something super specific like digital meal planning templates just having shops all about one of those things and why why is this because a couple things number one how often does someone replace their wall art how many times a year does someone get a new digital meal prep planner how many different meal planners does someone need it's not necessarily only finding an item that is heavily repurchased or one item that is you know constantly
09:00 - 09:30 needs updating so they're going to repurchase often and frequently but it's about having a product mix that serve someone in many areas of their life for many years of their life so we broken down the framework for choosing customers and serving them in many areas but let's give you an example we're going to walk through an example of the customer first product second framework so in choosing a customer who is profitable and has consistent spending habits and someone who already comes to Etsy we might think of maybe selling to
09:30 - 10:00 a growing thriving small business where they truly value their time more than money now some people will tell you Niche down I actually recommend not choosing a niche and instead focusing on serving multiple types of complimentary customers in the same shop who all appreciate the same aesthetic so for example let's say you're thinking about different types of businesses like Etsy sellers lash technicians dog groomers real
10:00 - 10:30 you might be thinking oh my gosh all of these different customers would need their own shop but the truth is you can build a robust product mix that serves multiple types of customers in the same shop and we always recommend starting with this because then you're not duding your efforts let's say you have two shops you're putting 50% of your effort into each shop that one shop that you're putting 50% of your effort into you're competing against a shop where that business owner is putting 100% of their effort how would you ever win win you wouldn't so we want to put 100% of our
10:30 - 11:00 effort into one single shop and we want to serve multiple customers inside the same shop as long as that customer appreciates the same aesthetic so for example you could sell to Etsy sellers Shopify sellers brick and mor retail owners even content creators in the same Etsy shop on the other hand you could have an Etsy shop that targets interior designers Realtors Airbnb owners and maybe even virtual assistants all in the
11:00 - 11:30 same shop those could be two separate shops right there's multiple types of customers in each one there's some overlap they're complimentary customers and you want to make sure that these customers appreciate the same aesthetic we're going to use these two things to keep it cohesive and it's site merchandising and Aesthetics so just like the store anthropology right if you guys know anthropology they have a very strong brand anything they put into their shop anything that their buyers and their buying team puts in it usually
11:30 - 12:00 sells right they've mastered serving a customer in many areas of their life for many years they have wedding dresses and they have kitchen utensils The Branding is there and the aesthetic is there and we use site merchandising to complete that now when we're serving multiple customers we also want to serve each of them for 4 to S years an example let's say Etsy sellers you might want to sell them Instagram templates you might sell them a sales planning tool you might
12:00 - 12:30 sell them an inventory tracker you might sell them a tax prep spreadsheet you might sell them employee hiring templates and then let's say the Shopify sellers who you're targeting in the same shop maybe you're selling Shopify templates maybe you're selling affiliate program templates and formats maybe you're selling packaging inserts or packaging itself and for Content creators maybe you're selling Instagram templates blog templates Maybe collabor ation and influencer agreements content
12:30 - 13:00 posting schedules and maybe prompts for posting now let's talk about the brick and mortar customer again being targeted in the same shop maybe for them you have QR code signage maybe a return policy poster maybe flyers for local postings maybe popup signage maybe hang tags maybe barcode organizers and all of these customers with all of these products serving them from you know a range of years it's all in the same shop
13:00 - 13:30 and we're using site merchandising and Aesthetics to keep it cohesive now a big reason why this works is because all of those customers that we chose they are stretched thin they value their time more than money they have pain points they're looking for Solutions and if you're trying to get to $25,000 a month consistently not just one time you really want to make sure that your product mix is solving those types of problems so your product mix is going to solve pain points in many areas of of a customer's life for many different types
13:30 - 14:00 of customers and these customers are going to be complimentary we don't want to have customers in opposition in the same shop like let's say you sell digital wedding invitations right very upscale digital wedding invites with let's say templates for farmers who are selling their corn and you know contracts for agricultural businesses we don't want that in the same shop we want to make sure they're still complimentary customers they're not in opposition Okay so we've talked about choosing the
14:00 - 14:30 right customer we've talked about how to create a product mix that will increase the lifetime value of your customer but let's talk about the precise product framework what are those products what exactly would do well on Etsy the precise framework for this is the seven types of products framework that is an entirely different presentation but for the purpose of this presentation we need to focus on one of these seven types of products and this type of product is essential if you ever want to go from 0 to $25,000 a month on Etsy and this type
14:30 - 15:00 of product is called a loss leader now no matter what type of Etsy Shop you have you are going to want to frontload it with lost leader listings and it's going to allow you to get traction the fastest now you might think a lost leader what losing money how am I going to make $225,000 if I'm losing money so if you want to get to $225,000 a month you have to be willing to have some super low profit months early on while you're getting traction the whole idea is to build sales velocity or the number
15:00 - 15:30 of orders occurring in a period of time sales velocity is a huge component of getting to $225,000 a month on Etsy you've got to get your shop to hundreds or thousands of orders per month as quickly as possible what is a loss leader if you're not going to lose money on it what does it mean it is an item that is lower price point lower margin you're not going to lose money but maybe you're making you know 85 cents to a dollar per transaction the entire purpose of this thing is to have Mass Appeal and it's really to get people into the funnel into your shop so it's
15:30 - 16:00 not a Super Hyper Niche item it's not a seasonal item it's not a trendy item this is something that is going to be Evergreen that it will get sales and build its sales history for years to come so examples of a loss leader let's say you're a digital shop it could be a printable hang tag or it could be a business QR code or a digital business card or it could be a business welcome sign it's going to be something that has Mass Appeal and the whole idea is to get
16:00 - 16:30 at least 20 orders per listing per day on your loss leaders also quick tip I recommend having your loss leader be a color that is not polarizing let's say you sell hang tags for retailers you have pink ones blue ones and neutral ones you want the neutral ones to be front and center as your loss leader now how many loss leaders should you have I always recommend starting with at least 10 to 20 listings that are loss leaders but the key the real key is that these listings are not competing with each other in search result results so for example let's say you sell digital
16:30 - 17:00 business cards you do not want 10 to 20 digital business card listings you're just competing with yourself instead you might have one digital business card one QR code sign one hang tag template and so forth so you have 10 to 20 unique products that are all loss leaders so it's not 10 to 20 variations of the same thing that doesn't count the real key is showing up under as many unique sets of longtail keywords which are search results and you cannot do that if you
17:00 - 17:30 compete with yourself so now that we have our loss leaders in place and we have a product mix that serves our customers for 4 to7 years as well as multiple customers in the same shop now we want to move into part two which is driving traffic and getting traffic without paying for ads now one of my big things is organic growth organic traffic without ads I actually grew my Etsy shop to a million dollar in profit within 5 years without any AD spend and I actually grew another business to eight
17:30 - 18:00 figures just last year without spending anything on ads so you could say organic growth is my expertise and that is where people get lazy and that is where people get stuck because the expectation of putting listings up and having the orders roll in is real and that expectation can be where a business falls apart so organic growth it is insane efforts and strategy most of us are missing one or both we're either missing the effort or missing the strategy so why not run ads some of you
18:00 - 18:30 might be thinking it sounds so much easier just to turn on some ads well you do not want to run ads if you do not have product Market fit so it is one of the fastest ways to burn cash running ads on listings that that don't have product Market fit established it is a very expensive experiment it's more of an experiment because you don't yet know what customers want or like the most it's a very expensive way to find out if people even like your product you really have to have strong product Market fit
18:30 - 19:00 and social proof if you want to be running ads and one of the best ways to establish this product Market fit is through organic growth strategies so there's two really main avenues for that organic growth the first way is through Stellar SEO and the second way is through a full court press with your social media now on SEO I want to point out a couple of things specifically with digital products the biggest mistake that I see it is competing with yourself by using the same SEO so let's say you have 100 listings well if you're using
19:00 - 19:30 the same SEO on all these listings that might be only 20 unique sets of longtail keywords that might be about 20 different sets of search results that you could come up under even though you have 100 listings it wouldn't matter if you had 100 listings or a thousand listings if you're doing it that way the second biggest mistake I see with SEO on digital products is naming your digital products things that are not at all related to the purpose utility or solution now remember if we're trying to
19:30 - 20:00 make $25,000 a month on Etsy we want to make sure that our digital products have purpose utility and provide Solutions so we don't want to be titling our products something that is super unique or obscure let's say you sell planners you don't want to title a planner pretty girl lash life planner if it's a planner for lash technicians instead you might want to call it something like eyelash technition booking planner lash Tech scheduling tracker okay you're getting eyelash technician booking planner and
20:00 - 20:30 planner lash te and lash te scheduling tracker so those are three different sets of longtail keywords or let's say you sell budget spreadsheets you would not want to title it never broke again tracker right that might be your internal title or the fun title you call it in your course or your program or on your website no one's going to be searching that or maybe you're calling it bankruptcy avoidance tracker I came up with that one instead you'll want to title it something like
20:30 - 21:00 this small business budgeting spreadsheet or financial planning tool for small business owner budget spreadsheet and here you're Gathering these longtail keywords for the first one it's really a complete set small business budgeting spreadsheet for the second one you are capturing multiple sets of longtail keywords financial planning tool planning tool for small business owner small business owner budget spreadsheet right those three sets of long till keywords now a title
21:00 - 21:30 is only part of your SEO I want to be clear here we're not just packing in random keywords that are somewhat related to the product we are capturing sets of longtail keywords we're not keyword stuffing and just stuffing together a bunch of keywords we're collecting sets of long tail keywords which is what Etsy recommends and you're using the entire title all of the SEO real estate that Etsy gives you now SEO is so much more than a title that is just one part of it I say it's around 10% of your SEO but for the purpose of
21:30 - 22:00 this presentation we are only going to focus on titles that really highlight the purpose and utility of a product because that is how customers search now let's focus on part two of getting that traffic without ads and that is full court press with social media and this is the external traffic that you are responsible for driving and this is where pure effort wins so there are many places to drive traffic such as Instagram Pinterest Tik Tok Facebook YouTube email marketing now I recommend focusing on a combination of both
22:00 - 22:30 short-term traffic and long-term traffic I recommend this combination Pinterest and Facebook now people go to Facebook looking for Solutions and recommendations oftentimes they're looking for advice one of my students that I work with uh who does digital products she actually had a viral product based on our Facebook strategy Facebook can happen very quickly the results you will see within hours or at the longest days then for the long-term strategy I recommend using Pinterest one of the biggest issues I see with Pinterest is people just install the
22:30 - 23:00 Google Chrome extension or they start creating pins in canva and they do Pinterest before ever learning how to optimize their listings well if you're doing that you're literally going to waste all your time only after we fully optimize the listing for Pinterest in every single way do we want to start driving traffic to Pinterest and Pinterest like Facebook is a search engine but really with Pinterest we see that working for years and years to come it really builds like a snowball Pinterest specifically should be the biggest source of traffic for your
23:00 - 23:30 Evergreen loss leaders now the key with Pinterest is not to ever use it on seasonal or holiday items that you intend to disable from your shop at any point in the year otherwise those Pinterest links will break and over time Pinterest will deactivate those pins or just push you so low in search results so instead use Pinterest on listings that will be live all year round you might be asking how much time should I be spending on Pinterest and Facebook well if you are in your first year on and you're really serious about hitting
23:30 - 24:00 $225,000 a month I would do a minimum of 1 hour a day on Facebook and Pinterest and if it's too much time then I recommend having a VA assist you now I still highly recommend if it's in your first year and you're trying to go from that zero to $25,000 a month that you do Pinterest yourself instead of using something like tailwind and the reason is because there is a lot of value from doing Pinterest yourself Beyond just saving a little money but you're spending the time and you're exposing yourself to new trends that are not yet on Etsy that is where the value is my
24:00 - 24:30 power listings the listings that I've had that have done over $100,000 those listing ideas came from Pinterest so we've got the right customer in place we've got the right product mix in place we have the essential listings to get you traction and we've taught you how to drive traffic externally to really accelerate your sales velocity now what do you do next the next steps here are what I call the more better new principle and we're going to give away a very helpful document all about the more
24:30 - 25:00 better new principles that will really help you in your shop now if you are really serious about scaling a digital shop to a high level I highly encourage you to schedule a free call with myself and my team I know have a team of about 30 people in our company we have a brand new program called the ultimate Etsy course and we are the only Etsy coaching program that does unlimited one-on-one private coaching every single day 24/7 we also give you 208 coaching calls and you have unlimited access to myself and
25:00 - 25:30 my team we do not take off holidays or weekends because we are so dedicated to helping you grow your business and we've had thousands of sellers go through this program we also do meetups around the country in-person workshops and Summits and it is an amazing Community to be part of we work with sellers who are just starting out they don't have a shop yet maybe they have some ideas sellers who are just starting to get traction maybe they're making a few hundred to a few thousand a month and we work with sellers who are making over $100,000 a month all the way up to 8 million per
25:30 - 26:00 year and what we're doing is taking corporate e-commerce principles applying them to Etsy and that's why we see very consistent predictable results now when you work with me you also get my coaching team so there are 12 of us on the coaching team and we are Global coaching team so we work with sellers in about 35 countries and we work around the clock so I have a night crew who's coaching and a day crew and we're always there our coaching calls are also at a variety of times to accommodate different time zon and if this sounds interesting to you
26:00 - 26:30 just schedule a call with us and we can show you exactly what it looks like you can see it for yourself you can see all of our students and their stats as well and we can put together a custom package that fits exactly what you need some people need a lot of coaching some people need just a little and we will take a look at what your goals are what type of support you need and we can put something custom together for you all right well my team and I hope to speak with you soon on a call I hope you enjoyed this presentation and I look forward to connecting with you and