How To Use A.I. For FAST Market Research (3 Prompts That Will Save You Time)

Summary

In this insightful video, Alex Cattoni explores the transformative power of AI in market research, providing viewers with three precise AI prompts to streamline the process effectively. Alex addresses the challenge of balancing creativity with technological tools and emphasizes AI's role as an aid rather than a replacement for human intuition and critical thinking. The video focuses on using AI creatively to craft detailed buyer personas, understand customer emotions, and communicate effectively using AI-generated insights, thus saving precious time and effort in the marketing domain.

Highlights

• AI can massively reduce time spent on market research by creating detailed customer personas quickly. 🚀
• The video emphasizes critical thinking and not over-relying on AI for accuracy. 🧠
• Detailed prompts get the best results from AI, as they lead to more tailored and effective marketing insights. 📊
• Understanding the customer's deepest fears and challenges can enhance marketing strategies. 💭
• AI helps translate customer emotions into compelling marketing copy. ✨

Key Takeaways

• AI is a tool to enhance creativity, not replace critical thinking! 🤖
• AI can hallucinate and produce inaccurate results—user discretion is advised! 🌐
• Creating specific and detailed prompts for AI leads to better output! 🎯
• Understanding your ideal customer's challenges and emotions is key! 💡
• Using AI creatively helps in building relatable and engaging copy! ✍️

Overview

Join Alex Cattoni on an enlightening journey exploring AI's role in transforming market research. Alex debunks myths about AI's infallibility, highlighting the importance of critical thinking and specific input prompts for achieving meaningful insights. Through carefully crafted examples, Alex showcases how AI can be a game changer in developing customer personas and understanding customer emotions.

The video reinforces the adage that successful marketing begins with knowing your ideal customer. Through illustrative AI prompts, Alex demonstrates how marketers can quickly generate thorough customer profiles to better respond to market demands and emotional trends. Alex goes a step further to encourage viewers to trust their instincts while leveraging AI for creative endeavors.

Concluding with the essence of integrating AI into your marketing toolbox, Alex sheds light on using AI to create compelling, emotional, and relatable source copy. By understanding an ideal customer's fears, desires, and language, marketers can refine their message architecture to better connect with their audience, thus elevating their marketing strategies to new heights.

Chapters

• 00:00 - 00:30: Introduction to AI in Marketing The introduction to AI in marketing chapter discusses how AI can significantly save time and streamline the creative marketing process. Although creativity is inherently challenging to streamline, the chapter promises to demonstrate three specific AI prompts that can reduce the time-consuming aspect of marketing, particularly focusing on market research.
• 00:30 - 01:00: Importance of Market Research The chapter emphasizes the vital role of market research in the sales process. It is pointed out as the initial step for any copywriter, business owner, or marketer aiming to sell products or services online or offline. The goal of market research is highlighted as twofold: to truly help people and to make a profit. The speaker, Alex, encourages viewers to subscribe to his channel for more insights.
• 01:00 - 01:30: Role of AI in Market Research The chapter titled 'Role of AI in Market Research' highlights the significant impact AI has had on the efficiency of market research. It begins by noting that regular updates are shared on marketing, copywriting, and branding, emphasizing the importance of these elements in making an online impact. The chapter then discusses the traditionally time-consuming nature of market research, stressing its importance in reaching the right audience and addressing their needs effectively. The introduction of AI is marked as a game-changer, accelerating the entire process and allowing for more accurate and speedy analysis of market demands.
• 01:30 - 02:00: Disclaimer on AI Limitations This chapter serves as a disclaimer on the limitations of AI. The speaker emphasizes that AI, while a useful tool for enhancing creative work efficiency, should not be considered a substitute for critical thinking or problem-solving capabilities. The speaker reiterates this point, stressing that many free AI tools, such as Chat GPT, are not connected to the internet, implying limitations in their real-time information capabilities.
• 02:00 - 02:30: AI Hallucinations Explained This chapter delves into the phenomenon of AI hallucinations, where artificial intelligence systems may produce false or misleading information. It highlights that AI can generate incorrect, inaccurate, or harmful results. The term 'AI hallucination' denotes instances where AI systems create fabricated data or narratives. This behavior arises because AI, as noted in the New York Times, operates on algorithms that mimic human language patterns found online without discerning truth from fiction.
• 02:30 - 03:00: New Features of ChatGPT The chapter discusses the concept of AI inaccuracies often termed as 'hallucinations'. It notes that some researchers find this term to be too lenient, emphasizing concerns about the over-reliance on AI systems for critical tasks like medical and legal advice. The text also mentions a disclaimer added by ChatGPT cautioning users about the potential for inaccurate information on a wide range of topics. Despite these challenges, the chapter hints at positive developments earlier in the year.
• 03:00 - 03:30: Using AI for Brainstorming In this chapter, we explore the recent developments of GPT in providing web browsing capabilities to its paid Chat GPT Plus users. Despite being a paid feature, web browsing is not activated by default; it must be manually enabled within the account settings, a fact that has caught some users by surprise. The chapter discusses this rollout and addresses user experiences with navigating these account settings.
• 03:30 - 04:00: Introduction to AI Prompts The chapter emphasizes the limitations of relying solely on AI, even for those with paid plus accounts who may still lack certain features. It underscores the importance of using AI as a brainstorming tool rather than a definitive source of accurate or relevant information. The chapter encourages using AI to catalyze creativity and assist with difficult tasks such as understanding customer needs.
• 04:00 - 05:30: Prompt 1: Creating Buyer Persona The chapter titled 'Creating Buyer Persona' delves into the importance of crafting a communication strategy that resonates with your target audience. It emphasizes understanding what matters most to the audience and how to convey messages in a manner that ensures they are being received. The video tutorial segment of this chapter focuses on using Chat GPT to develop a detailed and specific buyer persona efficiently. It highlights three specific prompts used in conjunction with AI for optimal results, advising against the haphazard use of random prompts, which many individuals mistakenly rely on.
• 05:30 - 08:30: Prompt 2: Understanding Customer Fears The chapter 'Understanding Customer Fears' discusses the challenges faced when generating content with AI tools like ChatGPT, often resulting in flat and unusable results. It's highlighted that using a sequential prompt strategy within the same chat can enhance specificity and quality. The author introduces a three-prompt sequence designed to produce emotionally engaging content that addresses customers' fears, dreams, and frustrations, also mentioning a collaborative workshop on AI copywriting with a person named Lindsay.
• 08:30 - 11:30: Prompt 3: Customer's Perspective This chapter focuses on understanding the customer's perspective as a critical component of market research in the Launch Files program. It discusses the importance of creating a customer avatar to identify the ideal customer. The program provides an AI workshop series to assist in market research and source copy production, with a specific prompt to help identify the ideal customer for any product or service.
• 11:30 - 13:00: Summarizing AI’s Role in Copywriting The chapter "Summarizing AI’s Role in Copywriting" discusses the significance of having a clear customer avatar before employing artificial intelligence in copywriting. A customer avatar is a detailed representation of your ideal customer, including their desires, fears, pains, and dreams. The chapter emphasizes that understanding this avatar is crucial for effective marketing, messaging, and AI prompts, which in turn leads to more accurate and valuable outputs. It demonstrates the process with an example prompt, illustrating how AI can be utilized effectively in creating world-class copywriting tailored to the defined customer avatars.
• 13:00 - 15:30: Conclusion and Next Steps The chapter titled 'Conclusion and Next Steps' focuses on understanding market research to better comprehend the audience. It outlines steps to create an ideal buyer persona for a product or service, which is referred to as a customer avatar that includes demographics, psychographics, main challenges, values, and motivations. The chapter emphasizes the importance of considering key emotional drivers and using powerful language to craft the persona. It also suggests giving the persona a real name for easy reference in discussions moving forward. The chapter ends by demonstrating how to utilize this information effectively, exemplified by an interaction with ChatGPT.

How To Use A.I. For FAST Market Research (3 Prompts That Will Save You Time) Transcription

• 00:00 - 00:30 AI can save you time. Yes, you have heard me say it before but you might be wondering, okay, Alex, how exactly can I use AI to streamline my creative marketing process? It is hard to streamline creativity. I get it. And in this video, I'm gonna show you three very specific AI prompts that you can use to massively cut down on the most time consuming part of marketing. Yes, I am talking about market research. Keep watching.
• 00:30 - 01:00 Hey, Posse, what's up? It's Alex coming at you this week with a topic that is highly relevant to every single copywriter, business owner or marketer out there watching this right now. Because no matter what you sell or are thinking about selling on the internet or anywhere else for that matter market research is absolutely the very first step. Well, that is assuming you wanna actually help people and make money doing it, which I'm hoping is you. So if that's you, then make sure to subscribe to my channel below every single week, well
• 01:00 - 01:30 almost every single week, I share marketing, copywriting and branding tips to help you make an impact online today. And while you're at it, don't forget to hit that bell icon to be notified when my next video goes live. Now, everyone knows that market research is probably the most time consuming part of marketing, and that's because it is so very important to get right from the get go. It takes time to make sure you're speaking to the right people and correctly communicating to the real fears, desires and challenges. But thanks to ai, this whole process just got a lot quicker.
• 01:30 - 02:00 But before I dive in I have one big fat disclaimer to share with all of you. Please guys, please, please, please remember that AI is a tool to help you do creative work faster. It should not be treated as a replacement for critical thinking and problem solving. Let me say that again. It should not be treated as a replacement for critical thinking or problem solving. What many people don't realize is that lots of free tools like Chat G p T are not actually connected to the internet
• 02:00 - 02:30 by default, as it says right here in open AI's help center and therefore can produce incorrect, inaccurate or even harmful results. Yep. Newsflash, guys, AI can straight up make stuff up. Now, this is actually known as an AI hallucination. As reported in the New York Times. AI relies on a complex algorithm that analyzes the way humans put words together on the internet. It does not decide what is true and what is not.
• 02:30 - 03:00 The tech industry often refers to these inaccuracies as AI hallucinations, but to some researchers hallucinations is too much of a euphemism. Even researchers within tech companies worry that people will rely too heavily on these systems for medical and legal advice and other information they use to make daily decisions. ChatGBT also added a disclaimer right here under the prompt field too that says ChatGBT may produce inaccurate information about people, places, and facts. So basically everything. But the good news is, earlier this year, as Chat
• 03:00 - 03:30 GPT said they will be rolling out web browsing features to its paid Chat GPT plus users, including over 70 web enabled plugins. But even if you have a paid account that doesn't mean that it's web enabled by default. Ask me how I know. Well, I actually have a paid Chat GPT account and I asked it if it was connected to the internet and well Chat GPT said, no, web browsing is actually a beta feature that you have to manually turn on under your account settings easy enough, right? Well, not exactly because I checked in my account settings
• 03:30 - 04:00 and I do not have that beta feature available despite having a paid plus account. So it appears that not all users have access to this yet which is why you should never, ever, ever rely solely on AI to tell you what's accurate, relevant or actually happening in the minds of your customers or the market today. Instead, what you should be using AI for is to help you with the brainstorming process. And that's actually really good news for you because let's be honest, that is the hard part. Trying to decide exactly what your customer caress
• 04:00 - 04:30 about most, what you can say that will speak most directly to them, and more importantly, how you can say it in a way that will be receptive to them actually hearing it. And that is what this video is about. In this video, I'm gonna share my screen with you and walk you through the exact three prompts that I use with Chat GPT to quickly create an ideal buyer persona that is pretty detailed and specific. Now, for the best results, I suggest using all three of these prompts together because where I see a lot of people going wrong with AI is that they just use a random prompt here or a random prompt there, here
• 04:30 - 05:00 a prompt there, prompt, everywhere, prompt, prompt getting results that are really flat and honestly just straight up unusable, at least from my perspective. And that's because ChatGPT and other AI content generating tools get better and more specific with every single prompt and interaction you create within that same chat thread. So this three prompt sequence will help you write emotionally charged rich source copy that speaks directly to your customer's fears and dreams and aspirations and frustrations. And shout out to my rainmaker Lindsay, who joined me for an awesome AI copywriting workshop for members
• 05:00 - 05:30 of my Launch Files Copywriter training program where we go way deeper into how we use AI for market research and producing really juicy source copy. You can get your hands on this exclusive AI workshop series when you join the Launch Files program at the link in the description box below. But here are three prompts that you can use to get started right now. Prompt number one, who is your ideal customer? Okay, obviously a really important step in market research for any product or service is to first know who the heck you are selling to. That is why creating a customer avatar is so important.
• 05:30 - 06:00 Before, yes, I said before you start using ai your customer avatar is a fictitious character who represents your ideal customer. This is one person with a clear set of desires, fears, pains, and dreams. And the clearer and more specific you can be about who this person is the more effective your marketing and messaging will be and the more effective your AI prompt is gonna be because you're gonna get better, more accurate output. So let me show you what I mean. Here's prompt number one. Today, you're a world-class copywriter performing
• 06:00 - 06:30 market research to better understand your audience I want you to create an ideal buyer persona for product slash service. The typical buyer is usually customer avatar. Description include demographics, psychographics main challenges, values and motivations of this buyer persona. Include key emotional drivers and powerful language. Give the persona a real name so it's easy for us to refer to it going forward. All right, so you can see that I put that first prompt into chat, G p t here and I made sure to fill out the information.
• 06:30 - 07:00 So I want you to create the ideal buyer persona profile for a luxury dog grooming and boarding service. The typical buyer is usually a high achieving woman who works a demanding job that has her away from home for long hours. She has no children of her own and gives all of that time, attention and care to her dog. She wants the best treatment for her dog and is willing to pay a premium price for quality care safe products, and lots of one-on-one trainer time. So that is the information that I have plugged in and you can see here that it put
• 07:00 - 07:30 out a buyer persona profile for dog lover Laura. I love that they put in the word luxury there. Luxury dog lover, Laura, demographics. Okay, we've got Laura, 35 to 50 female, single high achieving professional with a demanding job. Great. That's basically what I said. Here's where things start to get a little bit more interesting. Psychographics, lifestyle passions social circles. She's tech savvy. She values quality, willing to pay premium for products.
• 07:30 - 08:00 This is all kind of really interesting. Again, close to what I had put in. Here's here's where it gets interesting, right? Main challenges, balancing a demanding job finding reliable, safe, and high quality products. Ensuring her dog remains well well-trained and happy despite her working long hours. Her values, unconditional love, motivations emotional drivers. This is interesting, right? Love and guilt, interesting. You know, guilt I think is definitely an emotion she's probably feeling. But notice that I didn't put that anywhere in the description.
• 08:00 - 08:30 But again, super interesting here. Pride, happiness. Here's some powerful language, right? That can be used. Laura prioritizes her dog's wellbeing above all else. It's not just about grooming, it's about pampering and nurturing her furry family member. She demands excellent in ev excellent in every aspect of her dog's life. A sanctuary. Ooh, I like that word. Ex sanc. The sanctuary quality is her mantra. Awesome. So really great buyer persona for that first prompt. Okay, so notice that when I put that prompt in I gave chat G p t quite a bit
• 08:30 - 09:00 of detail about the customer avatar. Yes, I had to do some work first to identify this person. And this is key to getting great results with ai. If I had put in something super generic my results would not have been that good. Remember, with ai, your output is only as good as your input. So it takes a little bit of time to get the input right. And to help you make the most of this prompt grab my free customer avatar worksheet in the description box below. All right, moving on to prompt number two. How is your ideal customer feeling? Okay? So this is where things start to get really juicy
• 09:00 - 09:30 because now we're moving away from who your customer is as a person to what they might be feeling right now about the current situation and why they are here learning from you or about to buy your product or service. Now, this is huge because remember people buy emotionally and justify logically. So listing off a bunch of facts about your dog boarding service albeit important information to share is not gonna be what gets your customers to buy from you relating to your customer and demonstrating that you actually get what they're experiencing is what builds trust and gets them invested
• 09:30 - 10:00 in what you have to say and what you have to offer. All right? So let me show you prompt number two, great job. Now tell me five believable challenges and five deepest fears customer name has around finding the perfect product or service. And what will happen if he, she they doesn't address the problem. I don't want boring surface level answers. Give me the deepest fears. That customer name likely would not admit out loud unless nobody was listening. What is he? She they afraid of the most?
• 10:00 - 10:30 What causes him? Her, them discomfort. What causes him, her, them pain and anxiety. What does he, she they worry about what keeps him, her, them up at night. All right, so right here in the same chat below the first prompt I'm putting in the second prompt here. Great job. Tell me five believable challenges that Laura is Laura has around finding the perfect pet grooming and boarding service for her dog. So you can see I filled in the prompt fill in the blank there. Now, here's where we start to get really into it, right?
• 10:30 - 11:00 Fear of neglect. She's afraid of neglecting her, her dog's, emotional needs health and safety concerns. She's worried about subpar grooming and boarding facility exposed to diseases, injuries, and neglect. Oh my gosh, right? I mean, I'm a pet owner and I'm already like no tater trust issues, behavioral regression. This is interesting and something I might not have thought of. You know, trust, I mean, that's kind of obvious right? Like, yeah, I really wanna make sure I trust the people who are watching Tater.
• 11:00 - 11:30 I'm gonna use my dog. 'cause you know, I'm not Laura, but still Laura's anxious that her dog's behavior may regress. I think that's like a real fear that people have when they have, you know, a a trained dog that if they're around other not very well trained dogs, what's gonna happen? Feeling replaceable. That's interesting. Worries that her dog might become more attached to the caregivers. Were feeling replaced. I mean, oh, that was not even on my mind, but now it is right? So again, really really interesting things that you might not have thought of when coming up with some of those, you know
• 11:30 - 12:00 challenges and fears that Laura's experiencing. Okay? So obviously knowing these fears and concerns is gonna be super valuable when you're positioning your product or service. But what's even more important than knowing what the fears and concerns are, is knowing how to communicate them in a way that makes your customer think, oh my God that's exactly how I feel. And that's where this last prompt is going to come in handy. Prompt number three how does your ideal customer think and talk? It is so, so important to communicate to your customer
• 12:00 - 12:30 in the way they speak, think, and feel as much as possible. You wanna use the thoughts and phrases that they actually think and say in their day-to-day life when they're talking with their friends. You want them to read what you wrote and literally think that you just wrote it for them. So how do you get inside the head of your customer like that? Well, that brings me to my final prompt. Thank you. Keeping all of these challenges and fears in mind. Write a 700 word journal entry from the perspective of customer name. All right, now, right here in the same chat I am putting in my third prompt. Thank you. Keeping all of those challenges and fears in mind.
• 12:30 - 13:00 Write a 700 word journal entry from the perspective of Laura. Okay, date, September 10th, 2023. Dear journal, tonight I find myself in a contemplative moot sitting by the window with a cup of chamomile tea. Has the gentle rain outside matches the turbulent storm of emotions inside me. Okay? So it's like a little bit over the top a little bit dramatic, but what's really great about this is that it's taking those fears and challenges that we identified in prompt two and it's putting them into language that is first person for your customer
• 13:00 - 13:30 which might give you some ideas that you can pull into your copy to make it more relatable, right? So, you know, you're the one that greets me at the, the door. Your tail is wagging as if I were the most important person in the world. I think everyone can agree, you know, who has a dog but that's how you feel when your dog comes home right? So, love that, max. It's not just about being away for long hours it's the guilt that gnaws at me, gnaws at me. That's such a powerful, you know, p like powerful
• 13:30 - 14:00 visceral descriptor of, of the guilt that she's feeling. The fear that you might feel unloved or lonely when I'm not, when I'm not here. I know you're strong and resilient, but that doesn't stop my heart from aching at the thought of you, of you feeling abandoned again, right? Little over the top but really great to get inside the mind of your customers. Okay? So you can see how powerful these phrases are. They're emotional and descriptive, and this is really really great source copy. Now, of course, you wouldn't necessarily take and use any
• 14:00 - 14:30 of this word for word because, let's be honest of this word for word because, let's be honest it's a little bit dramatic and kind of over the top and who really talks like that. But now you have a ton of inspiration of how this customer may be feeling and you can specifically touch on their biggest hopes and fears in your copy. And now that you have all of this Juicy Source copy it's time to use your human creative genius to take everything over the finish line. You wanna use proven formulas and copywriting principles to translate this output into usable, persuasive, and powerful copy and marketing assets like emails, ads, landing pages
• 14:30 - 15:00 and sales pages. And this is exactly what I help you do inside my eight week copywriting training program. The Copy Posse Launch Files when you join the Launch Files program at the link below you'll also get your hands on an exclusive AI workshop series with me and members of my high level program reign. During these video sessions you'll learn the copy, posse's personal techniques, prompts and tips on how to create specific, relatable and relevant copy using the foundational launch files formulas in combination with ai. Because remember, when it comes to leveraging these emerging tools
• 15:00 - 15:30 your output is only as good as your input. And a shortcut only works if you know where in the hell you're going. By following proven formulas and timeless strategies you'll be able to more effectively utilize ai streamline your copywriting process and produce output that actually makes sense and speaks to your audience. In each video workshop, you'll get a real time preview of how we use AI to create an accurate customer profile generate attention grabbing hooks and produce powerful benefit rich source copy in way less time. And you'll learn all about that program in the description box below.
• 15:30 - 16:00 All right, guys, that's all I have for you today. Give me a thumbs up below if you found this helpful and let me know in the comments what you'd love to learn about next. I will be back next week with a brand new video. Until then, I'm Alex chat for now. All right, guys, if you enjoyed that video make sure to check out the next one for me right here and you can click right here to get a free gift. When it comes to leveling up your content creation the name of the game is Work Smarter Not Harder. In this tutorial, I'm gonna show you 19 ways you can easily repurpose one piece
• 16:00 - 16:30 of content so you can squeeze the most value out of your content marketing strategy maximize your visibility and reach as many people as possible without adding any extra stress time or energy. Stick around.