How To Use SEMrush For SEO And Keyword Research | SEMrush Tutorial

Summary

In this comprehensive tutorial, Website Learners walks you through the steps to effectively use SEMrush for SEO and keyword research. SEMrush is a powerful tool that can significantly enhance your website's ranking on Google by offering features like keyword research, competitive analysis, and backlink tracking. With this guide, you'll learn to optimize your content and analyze your competitors to boost organic traffic to your site. The video covers everything from setting up a SEMrush account to utilizing its advanced features for improved site performance.

Highlights

• Start your SEMrush journey with a 14-day free trial link provided in the video! 🎬
• Learn how to do keyword research using the Keyword Magic Tool to target the right audience. 🎯
• Utilize the Keyword Gap feature to find what your competitors are ranking for, and you aren't. Compete smart! 💪
• Track your site’s performance and ranking with detailed reports using the Position Tracking feature. 🔍
• Conduct technical audits with Site Audit to maintain a healthy site and boost your SEO performance. ⚙️

Key Takeaways

• SEMrush offers a 14-day free trial instead of the usual 7 days if you use the special link provided in the video. 🎉
• You can effectively perform keyword research by entering your main keyword in the SEMrush 'Keyword Magic Tool'. It's a magical way to find out what people are searching for! 🧙‍♂️
• The 'Keyword Gap' feature helps you find keywords your competitors are ranking for that you might have overlooked. The FOMO is real! 🚀
• Keep track of your site's ranking with the 'Position Tracking' feature. Never miss a beat with automated weekly reports. 📈
• SEMrush's comprehensive 'Site Audit' feature helps diagnose your site's health and gives you steps to fix any issues. 🩺

Overview

SEMrush is a game-changing tool for anyone serious about SEO, providing comprehensive tools for keyword research and competition analysis. From setting up your account to finding the perfect keywords, this video by Website Learners breaks it all down in an easy-to-follow format.

The Keyword Magic Tool and Keyword Gap are standout features, empowering you to discover untapped keywords and opportunities where your competitors outperform you. This competitive edge is crucial for creating content that not only ranks higher but also engages effectively.

Site owners can also benefit from SEMrush’s Position Tracking and Site Audit features, which ensure continuous monitoring of their website’s health and track changes in keyword rankings. Staying informed about these metrics is vital for maintaining visibility in search engines.

Chapters

• 00:00 - 00:30: Introduction to SEMrush In the introduction to SEMrush, the speaker, Brian from Object Runners, explains the importance of the SEMrush tool in improving a website's ranking on Google. SEMrush is described as an SEO tool that facilitates keyword research, content optimization, and competitor analysis among other functions. The chapter sets the stage for a detailed examination of these features, highlighting SEMrush as an effective solution for gaining organic traffic.
• 00:30 - 01:00: Getting SEMrush Free Trial This chapter explains how to obtain a SEMrush free trial. By clicking the link below the video, you can access a special 14-day free trial as opposed to the regular 7-day one. Once the link is clicked, you'll be directed to a page listing all available plans. Choose the plan that suits your needs, then click 'Try for Free.' To proceed, you'll need to create a username and password.
• 01:00 - 04:30: Keyword Research with SEMrush In this chapter titled 'Keyword Research with SEMrush,' the process of setting up a SEMrush account is introduced. It begins by creating an account to take advantage of a 14-day free trial. The user is required to enter their card details and place an order to start using SEMrush for keyword research.
• 04:30 - 07:00: Using Keyword Gap Tool The chapter focuses on using SEMrush's key features to boost Google traffic, starting with keyword research. It explains how to discover keywords people use on search engines like Google by taking the example of a blog about Microsoft Excel. By entering the main keyword, users can get a comprehensive list of frequently searched keywords, helping them understand what people are interested in.
• 07:00 - 11:00: Position Tracking on SEMrush In this chapter, the process of using SEMrush for position tracking is discussed. It highlights the importance of identifying the right keywords to target in order to enhance content visibility and rankings. The chapter provides a practical example - if you own a blog website and wish to write about the best gaming laptops under $1500, you would use the SEMrush Keyword Magic Tool to research relevant keywords. Once appropriate keywords are identified, you can optimize your content to better rank in search results.
• 11:00 - 15:00: Competitive Research In the chapter titled 'Competitive Research,' the focus is on conducting competitive research using keyword analysis for a specific region. The process involves entering a term, such as 'best gaming laptops,' and selecting a target region, like the United States. Upon searching, a list of related keywords is generated, showing monthly search volumes. The chapter also includes a brief mention of KD, indicating its relevance to keyword analysis.
• 15:00 - 20:30: Backlink Analysis The chapter 'Backlink Analysis' explains the method of determining how difficult it is to rank for specific keywords by using a filter option. The process involves selecting keywords based on difficulty levels, particularly focusing on those easier to rank for by setting a difficulty range between 0 to 49.
• 20:30 - 25:00: Building Backlinks The chapter focuses on the process of building backlinks by first filtering keywords based on their difficulty. It highlights the importance of understanding keyword volume and trends. By selecting a specific keyword, one can explore further details such as global search volume, related questions, and other associated keywords. This provides essential information for strategizing effective SEO and content planning.
• 25:00 - 30:30: Site Audit Feature The chapter titled 'Site Audit Feature' delves into understanding user intent behind keyword searches. It categorizes intent into four types: transactional, navigational, commercial, and informational. Transactional intent is when a user wants to complete an action, like making a purchase, while navigational intent is when the user seeks to navigate to a specific site or page. Commercial intent focuses on gathering information about a product or brand, and informational intent is seeking answers to questions. The chapter explains how to identify keywords related to any topic based on these intents.
• 30:30 - 35:30: SEMrush App Center The chapter discusses using the SEMrush App Center to analyze Google search results for a given keyword. By examining top competitors' pages, users can gather insights on the type of content needed. Once appropriate keywords are identified, content creation can begin, with further guidance available through an instructional video.
• 35:30 - 36:00: Conclusion This chapter provides a guide on using the Keyword Gap feature to identify top keywords that competitors rank for, but your own site does not. It suggests leveraging this tool to create content aligned with those keywords to improve your site's search rankings. The chapter emphasizes navigating to the SEMrush dashboard to employ this feature efficiently.

How To Use SEMrush For SEO And Keyword Research | SEMrush Tutorial Transcription

• 00:00 - 00:30 hi guys today we are going to see how you can use the semrush tool let's say you have a website and you want to improve its ranking on Google you can do that easily using semrush semrush is an alternate SEO tool that helps your website rank better and get you organic traffic with semrush you can do keyword research content optimization analyze your competitors and much more sounds interesting right so we are going to see all of this one by one so let's get started I'm Brian from object Runners and let's see how you can use
• 00:30 - 01:00 semrush now to get the semrush tool just click the link below this video now using this link we will give you a 14 day free trial instead of the usual 7 days so let's click it and it will take you to this page take a look at all the plans available and select one based on your need I am going to select the Pro Plan so let's click try for free here give a username and password
• 01:00 - 01:30 and click create account now as you can see here we're getting a 14 day free trial of semrush so you can try it for 14 days without paying upfront here enter your card details then click place order and your semrush account will be created so let's click start using semrush
• 01:30 - 02:00 okay now we are going to see the three main features of semrush that will help us increase the traffic from Google the first feature we are going to see is keyword research now keyword researches the process of finding the keywords that people are going to use on search engines like Google let's say your blog is about helping people learn about Microsoft Excel and you want to know what people search for related to excel you can simply enter your main keyword here and get the complete list of keywords that are frequently searched by people in this way you can know the keywords which people search for later
• 02:00 - 02:30 to your topic once you know this you can write content on your website which targets those exact keywords and have a better chance to rank for it so let's see how you can do the keyword research using semrush okay now for example let's say you have blog website and you want to create a blog on the best gaming laptops under 1500 now to search the keywords for this blog let's go to the semrush dashboard and go to keyword magic tool here you need to enter the keyword for your blog
• 02:30 - 03:00 I'm going to enter best gaming laptops and here you need to select the region that you want to Target I am going to select United States and click search you can see all the keywords that people use related to the term that we give and here you can see how many people search for each of these keywords in a month now here we have KD which is keyword
• 03:00 - 03:30 difficulty this column tells you how difficult it is to rank for a particular keyword to define the keywords which are easier to rank for you can use the filter option which is available here so to filter the keywords that are easier to rank for just click here and here you can select the difficulty that you want to Target I am going to enter 0 to 49 to show only the keywords in this category and click apply
• 03:30 - 04:00 so now we have filtered the keywords based on difficulty and here you can see the volume and the trend for these keywords here now if you want to know more about a particular keyword you can just click on it and here you can get more details like the global search volume the questions that people have related to this term and other related keywords to this one here you can also see the possible
• 04:00 - 04:30 intent of the person who is searching for the keyword the intent can be transactional where the user wants to complete an action like purchasing a product or navigational where the user just wants to navigate through a specific page or site or commercial where they just want to know about a particular product or brand or informational where they just want an answer for their questions so this is how you can find the keywords related to any topic of your choice
• 04:30 - 05:00 you can see the top 100 Google results for the main keyword you searched to view the search result just click here and it will take you to the page which is ranking on Google by looking at a competitors page you can get an idea of what kind of posts you need to create now once you find the right keyword you can start creating content based on that keyword to learn more on how to write content you can watch this video okay now you know how to find the keywords
• 05:00 - 05:30 that you want to rank for or related to your topic let's say you have published a Blog and you want to find the keywords that your computers are ranking for but you are not you can do that by using the keyword Gap feature keyword Gap is the process of identifying the top keywords that your computer is ranking for but your site currently doesn't once you find the keywords you can create content along those keywords so to use the keyword Gap tool let's go back to the seminist dashboard and go to keyword Gap here enter your website's link then here
• 05:30 - 06:00 enter your competitors link so to get the link let's open a new tab and search for your main keyword I am going to search for best gaming laptop under 1500. so this is the competitor's blog which ranks first and if we scroll down this is the blog which ranks below so to copy this link just right click here copy the address let's go back
• 06:00 - 06:30 and paste it here next we need to enter the computer's blogs link so let's go back and I'm going to compare with this computer's blog so just copy this link so let's go back and paste it here in the same way you can add three or
• 06:30 - 07:00 more competitive websites to compare I am going with one computer for now next year you can select the region which you want to Target I am going to let it as United States and click compare you can see that we have got the comparison results between our blog and the competitors blog now scroll down and go to untap so these are the keywords for which our domain has no rankings but the competitors do
• 07:00 - 07:30 so you can create content with these keywords on your website in the same way you can use the same feature to find the keyword gap for the entire domain now you know how to use keyword Gap to analyze the keywords with your competitors next let's say you published a blog post based on these keywords now how can you track whether those keywords are ranking or not so for this simrush has a tool called position tracking so next let's see how you can track your search ranking position in semrush position tracking lets you track your website's
• 07:30 - 08:00 daily ranking automatically for any keyword of your choice or your entire website and when there's a change in position it'll send you a report on your site's current tracking every week in this way you don't have to track your website's ranking manually to track your position for any keyword let's go back to the semrush dashboard go to position tracking here enter ufs domain name I am going to enter my domain name and click setup tracking
• 08:00 - 08:30 now if you want to track a specific URL or blog post you can just click here and select the URL option then enter your blogs URL as I am going to track my entire website let's close this next here you need to select the location for which you want to track I'm going to select USA and click continue to keyword here you can manually enter the keywords
• 08:30 - 09:00 that you want to track or you can import the keywords from here I am going to import my keywords so let's click here you can import the keywords from these options I am going to import from similar suggestions in this method simulation automatically import the keywords from the organic research here you can select the number of keywords that you want to add I am going to let it be as 10. and click import
• 09:00 - 09:30 now sembrush will automatically add the keywords to your list so these are the keywords that are already ranking in the top 100 positions which means we can track the keywords that are ranking in Google so to track these keywords click keywords to campaign here make sure this option is enabled to receive your website's ranking updates every week via email then click Start tracking
• 09:30 - 10:00 so summation start tracking your site's position on Google for the keywords which you have set and here you can see the position of tracking details now go to overview scroll down and you can see the list of keywords that you are tracking and here you can see the keyword position and differences now to see how this keyword appears in acrp that is search engine results page just click here
• 10:00 - 10:30 and you can see that our site transfers for this keyword okay now close this tab next let's check for this keyword and here you can see that we rank second for this keyword okay now if any of your keywords ranking changes we'll get the email report about it so now if we go to our inbox you can see that we have got an email from semrish position tracking let's open it foreign
• 10:30 - 11:00 has improved four positions for this keyword this way you can keep track of your sales position for the keywords you want so this is how you can get position tracking for your site next let's see the second major feature which is comparative research competitive research helps you discover the competitors traffic sources which you can use to increase traffic of your own website so to start our competitive research let's go to the seminist dashboard and go to domain overview
• 11:00 - 11:30 enter your competitor's domain name and click search and if you scroll down you can see the keywords that generate most traffic to this website so if you create content on these keywords your site will get more traffic from Google and if you go to traffic Analytics you can see the total number of visitors for the site per month
• 11:30 - 12:00 and the top pages that give traffic to the site let's open this so you can create your own blog similar to this and it will provide a high chance of getting ranked in the same way you can analyze any computer site so this is how you can do competitive research against your computers next let's see the third important feature which is backlinks now Google translate content better depending on the number of websites that has redirect link to your content these redirect
• 12:00 - 12:30 links to your site which is present on other sites is called backlinks so having more backlinks from high quality sites will help your website rank better on Google so first let's see how to check our competitors backlinks once you find your competitors backlinks you can use it to increase your backlinks so to check it let's go to the simrish dashboard click backlink Analytics and here you need to enter the domain name or URL of the blog that you want to analyze now I have published a Blog which is not ranking top on Google
• 12:30 - 13:00 so let's see it let's open a new tab and search for best gaming laptops under thousand five hundred dollars this is the top ranking competitor block for this keyword an app Block is ranked below here so to analyze the competitor block for backlinks just open it and copy the URL now go back
• 13:00 - 13:30 and paste it here now click analyze and then go to backlinks so this is the total number of backlinks for this block and this is the total referring domains for this blog referring domains are the websites from which Target websites has one or more backlinks and here you can see the type of backlinks it has so now we have got a list of backlinks that our competitors
• 13:30 - 14:00 have got next year you can use these options to filter and get the backlinks you want I'm going to filter only the active ones that have redirect links so first let's click active and select follow here which is the redirect link this is the title and URL of the page that has the backlink and this is the redirect link present on the blog page which will act as a
• 14:00 - 14:30 backlink for a corporator site so to check the backlink just click here now this post has a backlink for the computer site so to see if this post really has a backlink just go to sembrush copy these words and go to post again
• 14:30 - 15:00 now to search for the word in this post press Ctrl f and paste the word you can see that we have got the word here now if we click on it you can see that it takes us to the competitors page so this is the backlink for the corporators site in the same way you can add your blog with redirect link to your site and it will help you rank your blog better by acting as a backlink to learn more about how you can get bad things to
• 15:00 - 15:30 your site you can watch this video so if you want to increase the backlinks of your site you can post blogs or articles on other websites with redirect links to your website and it will help you increase the site's Authority now there are two ways to add your blog post to their Blog Page the first way is through guest posting now there are different words for it like post your link or write for us Etc but all of them provide a similar feature of letting you post your blog on their site this way you can build backlinks for your site for example if we go back to the blog
• 15:30 - 16:00 page that had the backlink Frog operator you can see that we have an option called write for us which you can use to post your blog post and create a backlink for your site so just click on it so here just follow these guidelines to post your blog okay now some websites don't have an option to post guest blogging so let's go to the second way to post backlinks which is to contact the
• 16:00 - 16:30 website owner using a contact form you can contact the website only using a contact form to post your blogs so for example let's go to this website and you can see that this site doesn't have a guest posting option so let's go to contact here fill up these details and submit the form
• 16:30 - 17:00 so now you know how to build backlinks for your site so this is how you can do competitive research and keyword research and also how to build backlinks now these are the major things that you need to do to make your site rack better but having a good functional site is a requirement to make the about things possible so how can you check your site's performance and optimize it next let's see the site audit feature site audit lets you analyze your website's help and lists the issues that the website has along with the solution to fix it fixing these
• 17:00 - 17:30 issues will help you boost the SEO of your site so to analyze the site's help let's go to the semores dashboard and go to site audit here enter your domain name and click Start audit now here you can limit the number of pages you want to analyze I am going to let it as 100 and click Start site audit
• 17:30 - 18:00 and you can see that the site audit has been complete so let's open it and this is the overall site Health score based on the errors found on your site these are the number of issues with high severity found on your website and these are the issues with medium severity so if you scroll down here you can see the total number of pages that your site audit has analyzed and here you can find the most important issues based on the number and priority
• 18:00 - 18:30 level to review all these issues just click here and here you can view all the website issues to review an error click errors and you can see here we have duplicate content issues for all these pages so let's open it now to fix it just click here and here you can learn more about the
• 18:30 - 19:00 issue and how to fix it in the same way you can check for all issues and fix it so this is how you can do the site audit for your site okay now semrish provides a collection of integrated apps through semrish App Center each one is designed to address specific needs such as local SEO YouTube optimization Etc since these tools are integrated with semrush they work seamlessly and help you amplify your productivity so to go to the sembrush App Center just click here
• 19:00 - 19:30 go to store and it will take you to this page here you will find the list of marketing apps for your website so select the one based on your need for example let's say you have an e-commerce site you can just go to e-commerce and here you can find different apps related to e-commerce now let's say you're selling products on
• 19:30 - 20:00 Amazon you can use the instant keyword research for Amazon to find the keywords that your company is rank for so let's open it and click get for free and it will take you to this page here enter the main keyword you want to rank for I'm going to enter t-shirts and click proceed you will get the list of products that rank at the top now the top products will be selected by
• 20:00 - 20:30 default if you want to select more products or unselect some you can do that here once you've done that click get top keywords and you can see that we have got the list of keywords for the product that we have selected so these are the keywords there are competitors rank for you can use the keywords which has more search volume now what if you want to find the variations for this keyword to do that all you need to do is click this icon
• 20:30 - 21:00 and it will take you to this app now click get for free and now we have got the app so just go here and click on this icon again now it will take you to this page and here you can find the different variations for the keyword you selected so select the ones which has high search volume similarly you can use this tool to find the keywords for the products on Amazon
• 21:00 - 21:30 so this is how you can use the Amazon keyword research tool in the same way you can use any app based on your needs okay so now you know how you can use the semmesh app center that's it guys this is how you can use the semester tool to rank your content better so just click the link below this video and get the seminist tool and start ranking your website today and make sure you click the Subscribe button to see more videos from us so thanks for watching I'll see you guys in the next video take care bye bye