How to Write Compelling LinkedIn Cold Messages

Summary

Highlights

• Learn to create LinkedIn messages that capture attention with proven frameworks. 🚀
• The Problem Awareness approach involves identifying pain points and success stories. 📈
• Show and Prove uses a unique method and lists tangible results to engage prospects. 📊
• Empathy, Engage, Expose empathizes with the prospect, proposes a solution, and showcases unique value. 🌟
• Customize frameworks for your offer and keep calls to action enticing yet open-ended. 🎣

Key Takeaways

• Understanding your prospect's pain points is crucial for effective cold messaging on LinkedIn. 🎯
• The Problem Awareness Framework uses relatable pain points and success stories to engage prospects. 💡
• The Show and Prove Method highlights unique methods and tangible outcomes to pique curiosity. 🔍
• Empathy, Engage, Expose combines understanding, new strategies, and unique value propositions to persuade leads. 🤝
• All methods emphasize starting with a greeting and ending with a call to action to maintain professionalism. 👍

Overview

Chapters

• 00:00 - 00:30: Introduction to Cold Messaging Frameworks The introduction focuses on crafting compelling LinkedIn cold messages to capture attention and prompt action. The chapter promises to reveal successful cold messaging frameworks that enhance lead generation, client acquisition, partnership opportunities, and revenue growth.
• 00:30 - 05:00: Framework 1: Problem Awareness "Framework 1: Problem Awareness" dives into the foundations of effective LinkedIn cold messaging by introducing three crucial frameworks. The frameworks are: Problem Awareness, Show and Prove, and Empathy, Engage, Expose. This chapter emphasizes the importance of customizing the frameworks to fit your specific offer for optimal results. The focus of this section is on Problem Awareness, which serves as the first framework in effective messaging strategies.
• 05:00 - 09:30: Framework 2: Show and Prove Method In this chapter titled 'Framework 2: Show and Prove Method,' the speaker introduces the Problem Awareness Framework, which is designed to address the pain points a prospect might be facing. The framework involves relating these pain points to the experience of someone else the speaker has worked with or to trends in the industry. Following this, the speaker suggests selecting a relevant success story to share. The framework concludes with a call to action. It is noted that each framework or example should begin with a friendly introduction, acknowledging the connection with the prospect.
• 09:30 - 13:00: Framework 3: Empathy, Engage, Expose Method The chapter introduces the Framework 3: Empathy, Engage, Expose Method, which is designed for use in marketing and outreach strategies. The framework emphasizes the need for an engaging introduction and a strong closing call to action. As an example, the framework is applied in a scenario where a marketing agency aims to generate leads for real estate agents through targeted communication. Key components include problem awareness and strategic engagement to encourage potential clients to initiate contact.
• 13:00 - 14:00: Conclusion and Call to Action The chapter, 'Conclusion and Call to Action,' discusses a framework focusing on understanding the problem, proposing a solution, and connecting the two effectively. The narrative emphasizes the importance of empathizing with the client's issues and using that understanding to offer viable solutions. An example provided is a marketing agency working with real estate agents to increase leads by identifying and addressing their pain points, like a decline in client outreach. This approach establishes credibility as it demonstrates past successes and expertise in understanding and solving similar problems.

How to Write Compelling LinkedIn Cold Messages Transcription

• 00:00 - 00:30 Once you write compelling LinkedIn cold messages  to get people to stop scrolling, read your message   and take action. While in this video I'm going  to show you the exact cold messaging frameworks   that are killing it right now on LinkedIn so  that you can get more leads, more clients, more   partnerships, and more revenue into your business.  If you're ready, click that like button. Make sure   you are subscribed and let's get straight to  it. Okay, so there are three proven frameworks   that we're gonna walk to today for cold messaging  that is killing it right now. The first framework
• 00:30 - 01:00 is the problem awareness framework. The second is  show and prove. And the third is empathy, engage,   expose. Let's dive into all three frameworks. So  I'm gonna give you the outline what the framework   is. I'm gonna show some examples as well.  Make sure of course, to customize this for   your offer so that you can get maximum results. So the first framework for LinkedIn cold messaging
• 01:00 - 01:30 that works is the problem awareness framework.  This framework lists out what the pain point   is that a prospect might be facing. We're gonna  relate it to someone else that we've worked with,   or maybe what's happening in the industry. I'm  then going to select an outcome or success story   that I wanna mention here relevant to what  we're talking about. And then we're gonna   end with a call to action In every one of  these frameworks and examples, I am implying   and assuming that you all are going to intro it  with an opening like hi name, great connecting,
• 01:30 - 02:00 or something that's going to greet the person. And  I'm also assuming you're gonna end with a call to   action. Okay? So in all of these frameworks, you  need an intro, an opening, some kind of greeting,   and then you need a call to action. So in this framework here is an example of   if I'm a marketing agency and I help real estate  agents get leads, this is how I would utilize the   problem awareness framework to push somebody  to get on a call with me. Okay? The outline of
• 02:00 - 02:30 this framework is essentially that. So here's the  problem. I understand what problem you're facing.   Here's my proposed solution, right? To connect  the two, and we've helped other people do the same   thing. So we know what we're talking about. This  is the basis of the problem awareness framework.   So again, in that example, if I'm a marketing  agency that helps real estate agents get leads,   my pay point question might look like this.  Are you seeing a dip in the number of leads   reaching out for your service? So here I'm  understanding that that's a pain point that
• 02:30 - 03:00 real estate agents might be facing, okay? Um, so you have to understand your target audience   on a deep level. You have to understand what  are their pain points, their challenges, their   frustrations. In order for this type of outbound  message to work, you have to know your ideal   customer. So here, I'm going to paint that pain  or the problem in a question. I'm framing it as   a question. Okay? So anytime I position the intro  as a question, I'm getting them to stop think,
• 03:00 - 03:30 and they're actually gonna come up with a reply  in their mind, right? If somebody asks a question,   your mind automatically goes into response  mode actually relating to this. If they are   struggling to get leads, their mind is gonna  say Yes, we're facing that issue right now.   Okay? And that's what's   gonna get them to stop scrolling and actually  keep reading the next line of your message,   which is to relate. You're not alone. Other real  estate agents are getting tumbled by ever evolving
• 03:30 - 04:00 algorithms of social media and search engines.  Some relating it that their pain point is not   isolated. There are other people that are facing  that pain point or that challenge as well. So   it puts them in a group of like, okay, I'm not  alone. There is probably a solution to this.   Okay? So you wanna relate it to what   other people in the industry or when you're space  are facing, you're not alone. Other real estate   agents are also getting tumbled by ever evolving  algorithms of social media and search engines. So
• 04:00 - 04:30 I've pain done the pain point question, I've  related it. Now I want to connect it to an   outcome and success story. Here's an example. We  recently helped a similar agent in your space wake   up to a calendar filled with three to five highly  interested prospects daily for the last month. So   they never have to worry about where their next  lead is coming from. So the pain in this case was   that they're seeing a dip in the number of leads  that they're getting, right? And the outcome is   that we can help put leads on your calendar  every single day without you having to worry
• 04:30 - 05:00 about where the next lead is gonna come from. We actually help dissimilar client do the exact   same thing. So I'm painting the solution  that ideal outcome for them and pairing   it with the success story. Then I end the  call to action. I'm happy to show you how,   what day and time works for 15 minute call. Notice  how ladies and gents, I didn't list out exactly   how we're gonna help fill their calendars with  interested leads and prospects. That is where   the curiosity and the intrigue is left. So if they  do wanna know how I did it, they need to jump on
• 05:00 - 05:30 a call with me. This type of problem awareness  framework for messaging is so powerful because   it shows that you understand your ideal prospect.  It shows that you have a solution based on other   clients that you've actually helped, and you  leave a little bit of intrigue and curiosity   that makes them take action so they can find out  exactly how you and your team do what you do.   We use the problem awareness framework so much  with our clients, and it is powerful, great,
• 05:30 - 06:00 great way to get more leads into the door.  This second framework is the show and prove   method. So with this framework, I'm going to be  showcasing a unique method and then substantiating   it with tangible outcomes. What I love about  this framework is it's very concise, it is   straightforward. I'm gonna show the unique method  that our team uses to produce a certain outcome,   and I'm gonna list out some of the outcomes that  we've helped clients achieve. So let's go into the
• 06:00 - 06:30 baseline and how this framework actually works.  So again, you're gonna start off with a greeting   however feels best for you and your team. Maybe  it's, hey, great connecting, or Hey, I took a look   at your profile, love to be connected, something  along the line that's gonna intro your message.   And like regular humans, we do greet somebody  when we meet them for the first time. So make   sure you add a greeting right up front. If I could  show you the unique method that's helping other   companies achieve measurable outcome, would you  be curious to see how then I'm going to list out
• 06:30 - 07:00 three proven tangible outcomes of how I've helped  people achieve what I'm talking about? Then I'm   gonna end with the call to action. Let's dive into  this method or this framework a little further. So   where I'm talking about the unique method, I wanna  have a name for the method that I'm using. So I'm   not gonna say if I could show you the unique  method, I mean, everybody claims that their   method is unique. You wanna label it what is the  name of your unique method, right? Maybe I say,
• 07:00 - 07:30 if I could show you the outbound marketing  approach that's helping other companies achieve   certain outcomes, just make sure that you are  labeling what that unique method is, okay?   'cause by labeling it, it's gonna put you in a  different category to other people in your space   that are potentially doing the same thing. And  it's sparks intrigue. One of the most powerful   things that you can do in a LinkedIn message  is make people intrigued, curious, like they   wanna know how this method works. By explain it  all. There's less intrigue, but if I just drop,
• 07:30 - 08:00 the name of it starts to build the curiosity  in my prospect's mind. So if I could show you   the client scale method, for example, that's  helping other companies achieve X outcome here,   I want to put a measurable, tangible outcome.  So I could say that's helping other companies   increase their revenue by 50 to 60%. Would  you be curious to see how some people are very   logical driven? So when you give them numbers,  metrics, it makes you a lot more credible.   It shows that you actually know what you are  talking about, and your message is not just
• 08:00 - 08:30 about fluff. So if you can give a very tangible,  measurable outcome, inserts, metrics, percentages,   et cetera, you are further going to entice the  curiosity in your prospect. Now, I'm gonna insert   that proven framework with one to three tangible  outcomes. So I could say the client scale method   allows you to get appointments booked on your  calendar week over week, month over month. And   then I'm gonna insert one to three outcomes that  that allows you to do. So in under 30 days, you   could have leads on your calendar. Two, it saves  you 20 to 30 hours every single week or every
• 08:30 - 09:00 single month. And then whatever third outcome I  can insert, again, it helps you build and grow   your teams that you can scale your revenue. So  think about here, what is the method that I'm   using and what are three very tangible outcomes  that my method produces for my clients?   And you wanna list those out in bullet points  in your message. You don't always have to use   paragraphs. I see that people will put  blocks of text on LinkedIn and messages,   and people are not gonna read that. So if you can  make it very concise one liners in these outcomes,
• 09:00 - 09:30 it'll allow people to skimm see what those  results are, and then go straight into your   call to action. So in this method, you wanna show  them what the method is, and you wanna prove it   by showing one to three tangible, measurable  results or outcomes that you help your clients   achieve. Super, super powerful way to get people  to reply and become leads on LinkedIn. My third   method that we're gonna look at is the empathy,  engage, expose method. Again, empathy, engage,
• 09:30 - 10:00 expose. So in this method, there's really three  things that we're highlighting. One is empathy.   You're gonna recognize and relate to the  challenge that your prospect is facing. Then   I'm gonna engage. I'm gonna propose a new strategy  or solution that's gonna spark their interest, and   then I'm gonna expose by highlighting the benefits  of my offering and showcasing my unique value   proposition. So with those three in mind, empathy,  connecting, engaging with them by highlighting
• 10:00 - 10:30 something new and exposing my U V P, how I can  help them. Let's see what this looks like very   practically in a message. Always start with the  greeting. That's assumed. I know how hard it   must be to insert challenge that they're facing.  Then I'm gonna say, have you ever considered doing   insert your service offering or unique method?  This is a foolproof way to achieve X benefit   without doing y pain. We've been using this for  insert your U V P and measurable outcomes. We've   been doing this for, et cetera, et cetera. And then I'm gonna end with a call to action.
• 10:30 - 11:00 So let's see this tangible example.  Wherever you have the brackets,   that's where you're gonna insert this and  customize it for your unique offer. But this   might look like this. I know how hard it must be  to keep running your business while struggling to   figure out where to get your next lead and  clients. Have you ever considered outbound   marketing? This is a foolproof way to achieve  consistent leads and clients without having   to post content spending thousands of dollars  on ads or during the lead generation yourself.
• 11:00 - 11:30 We've been doing this for over 600 clients  with a 97% success rate. Curious to see how,   let's get on a call so I can show you exactly  how to do it. Boom. So now I've empathized with   them showing them that there's a challenge  that they're facing, that I understand.   I showed them what the benefits are. This  is a foolproof way to achieve this benefit,   the ideal outcome that you want without having  to do the excuse my language, crappy thing that   you don't like to do. And then you show them  why your unique situation or why your unique
• 11:30 - 12:00 business is different. What's your unique value  proposition? What's the measurable results that   you guarantee or promise to your clients? This  empathy, engage exposed framework is so powerful.   It's kind of a combination between the other two  that we had, right? Where we empathized with them   with the problem in our framework. Number one,  the problem awareness. We showed them that we   understand that there's a problem that they're  facing. Then we actually engage them with that   unique mechanism or unique method, the same as  framework number two, right? That unique method,
• 12:00 - 12:30 and then we proved it by inserting the  outcome that they want without having to   do the thing that they don't wanna do. And we also mentioned some very tangible,   measurable outcomes that they can achieve. And  there you have it. Those are the LinkedIn cold   messaging frameworks that are killing it right  now. Our clients are using them and seeing   incredible results. If you wanna see how our team  can build out your outbound LinkedIn and cold
• 12:30 - 13:00 email systems so you never have to worry about  where your next lead or client is coming from,   click the link right below this video and get  in touch with our team. Watch this video next   on more strategies of how to grow and scale  your business. Like this video. If you found   it helpful, make sure that you are subscribed,  and I will see you very soon. Bye for now.