How We Turned Strangers into Loyal Customers in 24 Hours! (Customer Avatar Full Tutorial)

Summary

In this insightful tutorial by FittDesign Studio, viewers are introduced to the crucial steps necessary to create a customer avatar for a fashion brand. The speaker explains why understanding your target customer is like trying to hit a bullseye while blindfolded without it: it's nearly impossible to succeed. Key topics covered include defining basic demographics, understanding lifestyle and activities, considering body type inclusivity, and evaluating fashion attitudes. By constructing a detailed customer avatar and engaging with this audience early, brands can better tailor their marketing strategies to drive success.

Highlights

• You need a map (customer avatar) to navigate the uncertain waters of brand building 🎯.
• Demographics help define customer characteristics like age, location, and income 👥.
• Lifestyle insights allow brands to identify unique product opportunities 🌟.
• Inclusivity in sizing can help brands reach a wider fitness audience 💪.
• Understanding fashion attitudes shapes how brands position themselves in the market 🎨.
• Psychographics like purchasing habits and social media use refine the avatar further 📊.
• Creating communities around your customer avatar fosters early engagement and insights 🌐.
• Stay adaptable as your customer avatar will evolve with changes in the industry 🔄.

Key Takeaways

• Demographics are essential for defining your target audience 🎯.
• Lifestyle and daily activities should guide your product offerings 🧘‍♀️.
• Inclusivity in body types can expand your customer base 👥.
• Consumer attitude towards fashion impacts purchasing decisions 👗.
• Building a customer avatar helps tailor marketing strategies 🌟.

Overview

Starting a brand without a clear idea of your target market is like aiming for a target while blindfolded! FittDesign Studio illustrates how crucial it is to understand your customer avatar for brand success. Imagine visiting a website and feeling connected because the brand speaks your language—this is what a well-defined customer avatar can do for your business.

The tutorial walks through steps to craft a customer avatar, emphasizing basic demographics, lifestyle, and inclusivity. Knowing your customer's daily life, activities, and how inclusive your brand is can unlock new opportunities. Gymshark’s shift towards inclusive sizing serves as a prime example of adapting to a broader demographic.

Creating customer avatars is more than a one-off task. It's about continuously engaging with your audience to refine their profile as trends and industries evolve. FittDesign Studio suggests building communities to gather direct insights from potential customers to tailor your offerings and keep your business relevant to their needs.

How We Turned Strangers into Loyal Customers in 24 Hours! (Customer Avatar Full Tutorial) Transcription

• 00:00 - 00:30 imagine this imagine trying to hit a bullseye but there's a Twist you are completely blindfolded what are the chances that you're going to actually hit that Bullseye dead on well probably you're not going to and the same is true when you're starting a fashion brand a sports real line an active real line if you don't know who you are targeting think about the last time that you were on a website and you notice that the language of the website spoke to you maybe it was something about the message maybe it was the vocabulary that was used this is a good example that the brand that you're interacting with has
• 00:30 - 01:00 profiled you exactly and it's not a coincidence that you have landed on the website on today's episode I'm going to run you through my key tips on how to create your customer Avatar number one is to essentially start with basic demographics what is a demographic a demographic is a characteristic profile of your customer it can be simple and straightforward things like their age where they live how much money they make it's basically you're characterizing your customer if you look at yay for example most likely when it comes to their customer profile well they
• 01:00 - 01:30 predominantly Target men and also they tend to Target younger men specifically men between the ages of 18 to 30 number two you must consider their lifestyle and their activities when you think about a brand and you think about what type of customer purchases from that brand you must look at that customer's day-to-day activities if you're a yoga brand but your targeting is towards a rock climbing customer Avatar right that's who you have in your mind but you're creating yoga Weare that doesn't make sense because your customer doesn't doesn't use and doesn't have the need
• 01:30 - 02:00 for the product that you're selling so by identifying what and how your customer lives their lifestyle and what sort of activities they partake in you start to create unique pockets of opportunity to identify what sort of products that they need number three what is the body type and how many or how inclusive do you plan on being if you look at gym shark over the last couple years they've made a transition shortly or subtly into more inclusive sizing ranges they've done this because because they understand that the fitness
• 02:00 - 02:30 demographic is not just the jacked Gym Bro or the gym girl they understand that the type of customers that may provide a long-term Revenue source for them are those that are looking to get into fitness so what they do is they try to identify a wider demographic and they say we are an Inclusive fitness brand that provides sizes let's just say 3xs all the way to 4XL and this also comes across in how they Market themselves number four is we need to understand their attitude towards fashion when we
• 02:30 - 03:00 try to identify an attitude towards fashion it means what do they prioritize in the fashion that they wear do they prioritize value do they prioritize functionality do they prioritize aesthetic and style do they prioritize trying to feel that as if they fit in by following the latest Trend a great example of this would be asrv if you look at asrv these are people who want the best of the best the most premium products the most premium fabrics and also customers that are very holistically focused on a aesthetic of performance and function it versus if
• 03:00 - 03:30 you look at the average young La customer they're much more focused on what is the latest Trend and how much can I get or what is the best amount of dollar that I can spend and what is the best product that I can get for that dollar that I'm spending so they're value oriented customers next up now it's time to build a customer Avatar so what is a customer Avatar if you look back and if you're a gamer for example your customer Avatar is the character that you build in your mind or on paper that represents your ideal customer psycho Graphics tend to be more their
• 03:30 - 04:00 purchasing habits where did they purchase where did they spend their time in terms of social media when you understand your customer Avatar you're then able to specifically Target because if your customer Avatar is someone who lives in the United States but your brand and your company is located let's just say in the Middle East you're very far away from your core customer demographic so perhaps you would be best either relocating your business or serving a different type of customer lastly I would definitely recommend even before your first launch try to build a community and engage your customer
• 04:00 - 04:30 Avatar early because you can hypothesize as much as you want you can identify your customer Avatar but chances are before you actually get in front of customers and ask them questions and see who's actually interested in your messaging and your brand and what you have to offer you may not have as clear an idea as possible my best recommendation would be try to create some sort of community try to get the people that you want to purchase from you in the same room whether that's a digital room or a physical room and ask them questions your customers especially if you've been able to hook them in in
• 04:30 - 05:00 terms of a community we'll be more than happy to give you that information so in short understanding your customer Avatar is pretty much having the map that you need to navigate the uncertain Waters of building a brand and of course your customer profile and your customer Avatar will change over time as your brand develops as the industry changes as people come in and out of the industry your needs or your customer needs are going to change so having your finger on the pulse and understanding how your customers are progressing with the brand so let me know what you guys
• 05:00 - 05:30 believe is the most important part of building a customer Avatar profile is it more the demographics or is it the cycle Graphics what do you feel brings the most value also if you want my personal opinion on how your customer Avatar should look like and you want to describe your brand to me and you want me to help you personally put together a customer profile well check the link in the description I offer oneon-one consultation calls every single week slots are limited but if you are interested and you want to hone in on your customer Avatar to really push your message to push your business forward
• 05:30 - 06:00 check the link in the description I guarantee you you will not be disappointed guys I say this from the very bottom of my heart thank you so much for tuning in to this episode of fit design TV until next week's episode stay awesome