LinkedIn Lead Generation Workshop for 2025

Summary

In this LinkedIn Lead Generation Workshop for 2025, Chris Taylor from "Chris Taylor Online" explores the intricacies of leveraging LinkedIn for effective lead generation and business growth. The workshop is designed to cater to individuals at any stage of LinkedIn usage, from beginners to seasoned veterans. Chris delves into essential strategies, such as understanding your audience, optimizing your processes, and the importance of aligning your social media strategy with effective lead conversion techniques. Participants gain insights into creating value-led content, engaging audiences effectively, and utilizing automation tools to optimize their networking potential.

Highlights

• Chris Taylor shares nine essential steps for LinkedIn success! 🚶‍♂️
• Leveraging organic and paid advertising across platforms! 🌐
• Identify gaps in your LinkedIn process and fill them! 🕳
• Drive business growth by understanding and optimizing social media algorithms! 🔍
• Transform your content with engaging visuals and compelling headlines! ✨

Key Takeaways

• Understand the power of LinkedIn for business growth! 🤓
• Engage, convert, and conquer with value-led content strategies! 💼
• Automate and organize your approach for maximum efficiency! 🤖
• Know your audience, and tailor your messaging accordingly! 🗣
• Strategize, implement, and watch your business thrive on LinkedIn! 🚀

Overview

Chris Taylor's workshop takes LinkedIn users on a journey through powerful lead generation techniques tailored for 2025. Whether you're just starting out or refining your existing strategy, Chris offers valuable insights into creating a robust LinkedIn profile. He emphasizes understanding your audience's needs and crafting a compelling message that resonates with them, helping maximize your engagement and conversion rates.

Diving deep into content strategy, Chris unveils the secrets to making your LinkedIn posts stand out in a crowded digital marketplace. By focusing on audience engagement and dwell time, users learn how to optimize their content for maximum visibility and impact. He also highlights the importance of a streamlined sales process that efficiently takes connections from initial engagement to final sale.

Moreover, Chris addresses the power of automation tools and their role in enhancing productivity and ensuring consistent audience interaction. The workshop encourages a shift from simple posting to strategic action plans, ensuring you're targeting the right people with the right message. By integrating these elements, participants are set to transform their LinkedIn presence into a dynamic driver for business success.

Chapters

• 00:00 - 00:30: Introduction and Overview The speaker is surprised that certain topics haven't been widely discussed and is eager to share valuable insights. They focus on nine steps used daily to fill their business pipeline and generate revenue. The speaker prefers not to discuss their personal background in workshops.
• 00:30 - 01:30: Presenter's Background and Business Journey The chapter provides an overview of the presenter's professional background and business ventures over the past five years. Initially, the presenter was involved in a property company, followed by building and exiting an Airbnb business. They then established an Instagram agency, and currently, their social selling brand encompasses the entirety of social media. The chapter also highlights the contemporary challenges people face in social media training, reflecting the presenter’s evolved expertise and adaptability in the field.
• 01:30 - 02:30: Role of Social Media in Business The Role of Social Media in Business chapter highlights the current social media landscape and its impact on businesses. It specifically focuses on how businesses leverage organic marketing through platforms like LinkedIn, Facebook, Instagram, and YouTube, with an emphasis on LinkedIn. Additionally, it touches on the resurgence of paid advertising and poses a critical question to understand the audience's familiarity and engagement with social media channels.
• 02:30 - 03:30: Challenges of Using LinkedIn The chapter discusses the challenges users face when using LinkedIn. It highlights how some people feel disappointed with the platform's outcomes despite expectations that it would deliver significant results. The author shares observations from their own LinkedIn experience, noting that many direct messages are filled with people expressing frustration after being advised that LinkedIn should be effective for them. The discussion suggests that these challenges are commonly due to two main issues, which are not specified in the provided excerpt.
• 03:30 - 04:30: Importance of LinkedIn Process and Strategy The chapter titled 'Importance of LinkedIn Process and Strategy' explores the reasons why businesses may not be fully exploiting LinkedIn's potential. The first reason discussed is related to how companies are currently using the platform. The speaker mentions engaging with 30 to 40 businesses weekly through Zoom or Teams, offering advice and tactics. The strategies shared are described as very simple and straightforward, not requiring complex or difficult methods.
• 04:30 - 05:30: Understanding Audience and Content Engagement The chapter focuses on understanding audience engagement on LinkedIn, catering to various levels of experience among users, from avid users to beginners. It assures that the content and tips shared in the workshop will help fill knowledge gaps regardless of the participants' familiarity with LinkedIn. Participants are encouraged to reach out with questions for clarification.
• 05:30 - 06:30: Common Mistakes on LinkedIn The chapter titled 'Common Mistakes on LinkedIn' begins with an emphasis on the importance of honesty and self-reflection in professional development. It acknowledges a universal desire among professionals, regardless of their career stage, to gain tangible benefits from their efforts. The speaker highlights a common goal among business professionals: to secure leads, sales, engagement, or followers through their participation on platforms like LinkedIn. The chapter likely continues to explore frequent errors made when using LinkedIn, emphasizing strategies to enhance business outcomes and professional networking.
• 06:30 - 07:30: Developing a Successful LinkedIn Process The chapter titled 'Developing a Successful LinkedIn Process' emphasizes the common pitfalls individuals experience on various platforms, particularly LinkedIn, due to incorrect strategies. It highlights the importance of understanding which actions lead to desired outcomes and identifying what's missing in the current approach. While acknowledging that the concept of process may seem dull, the chapter aims to make it engaging. It addresses LinkedIn as a powerful tool for engagement and brand awareness but notes its shortcomings in direct selling. The promise of the chapter is to provide insights into optimizing LinkedIn strategies to achieve better selling outcomes.
• 07:30 - 08:30: Importance of Building an Email List The chapter discusses the critical importance of building an email list for businesses of all sizes, from large corporations like MasterCard to startups. It emphasizes that there are always gaps to fill in marketing strategies, regardless of your business's current success or time of year. The need for continuous improvement in digital presence, such as through email lists, is highlighted as a key factor in achieving desired sales outcomes.
• 08:30 - 09:30: Utilizing Data and Automation The chapter titled 'Utilizing Data and Automation' discusses generating sales not only from LinkedIn but other platforms as well, emphasizing the importance of having an effective marketing process. It hints at sharing strategies throughout the chapter, using the example of a long-standing Stripe account without revealing specific revenue numbers. The chapter aims to provide insights on leveraging platforms through well-established marketing strategies.
• 09:30 - 10:30: Scaling and Conversion Tactics The chapter focuses on the key elements that contribute to successful scaling and conversion tactics. It emphasizes the importance of aligning the right offer with effective social media and sales processes to generate consistent revenue. The interaction with the audience is encouraged by asking them to submit their questions in the Q&A section to ensure all inquiries are addressed. The speaker notes the large number of participants, hinting at a thriving engagement.
• 10:30 - 11:00: Q&A and Closing Remarks In this chapter, the speaker emphasizes their focus on delivering valuable information rather than personal anecdotes during workshops. They encourage the audience to read the provided bullet points for important information. Additionally, the speaker invites the audience to scan a QR code for more detailed insights into their work and suggests connecting on LinkedIn to follow their professional journey. The chapter concludes with an emphasis on utilizing social media platforms for further engagement and information sharing.

LinkedIn Lead Generation Workshop for 2025 Transcription

• 00:00 - 00:30 this is the I use hate the use the word I hate using the word secret but like some of this stuff I'm really really surprised that people haven't really spoken about in lots of detail before and what I want to share with you today are the nine I guess their steps more than anything that we use dayto day to help fill our Pipeline and generate generate Revenue now for those of you that that don't know me I don't spend very much time talking about myself on work shops like
• 00:30 - 01:00 this there's little bits here and there but if you do come and follow me online you'll see that I've documented my journey for the last five and a bit years since starting in business uh first off in a property company that I built I had an Airbnb business that I built and then exited I then had an Instagram agency and now we kind of covered the whole of social media with the with the social selling brand that we've got now and with this training it's very very up to dat with what people are one struggling with in
• 01:00 - 01:30 today's social media environment but also what's really working for us right now and we use a combination of organic marketing so LinkedIn Facebook Instagram YouTube I've got a real strong focus on LinkedIn today for you but we use them all and we also like I mentioned before have just started with our paid advertising again but that question I've got on screen there is is really important because I need to understand kind of where you're at and so if you wouldn't mind I would love to know if you are a person that has ever
• 01:30 - 02:00 felt that LinkedIn as a platform so forget the others but LinkedIn as a platform hasn't really been giving you the results that you were expecting when you first started using it I asked this question because my direct messages on LinkedIn right now are full of people that have either read my newsletters seen some of my seen some of my content and have been told that this platform should work for them but are getting a bit fed up with the with the results and and that's typically down to one of two
• 02:00 - 02:30 reasons one is purely because of how they're using it and then two is another reason that I'm going to share with you later on as we as we go through it but I speak to oh probably around 30 to 40 businesses a week at the moment on Zoom or on teams and I offer out my advice and and give my I guess tactics away for what we do and it and it's very very simple what I'm going to be sharing with you today it's very straightforward it's not rocket science whatsoever and if you
• 02:30 - 03:00 get confused by anything just just message me afterwards and I'll happily answer the questions that you've got but reading some of the some of the chat now that that's coming through some of you look like that you're Avid LinkedIn users so you're using it quite a lot some of you maybe not so much and some of you none at all which is totally fine because this this Workshop is for anyone the stuff that I'm going to be giving you whether you're experienced or a beginner I guarantee there will be some gaps that you can fill immediately after afterwards and so knowing that
• 03:00 - 03:30 information really really helps me so I appreciate that a lot and if we really like be honest with ourselves and and face up to the facts of certain things we all want whether we're in business just starting in business or we've been in it for 10 to 20 years we all want a return for the time that we put in I think that's obvious right we all wanting some form of lead or some form of sale or some form of Engagement and following from the back off these
• 03:30 - 04:00 platforms and what I see time and time again is people simply just doing the wrong things and it's understanding what's going to give you the results I.E what you're currently missing from your process right now and I know process can be quite boring for some people I'm going to try and make it make it fun for you and and Beth is Beth's just put there LinkedIn is a is a platform that's great for engagement and brand awareness but left lacking selling output I'm going to share with you today how you can put in the the out or get
• 04:00 - 04:30 the output that you're after because there will be things that you don't have right now if you aren't seeing sales from this platform right it it's it's clear as day and it doesn't matter who I speak to from a company that we've worked with at the size of MasterCard through to a to a startup that's just created a LinkedIn account there are always gaps to fill and no matter the time of the year whether you're at the beginning of the year like now or whether you're in December when i r last run a workshop like this
• 04:30 - 05:00 you can generate sales from platforms not just LinkedIn by the way any of them if you have the right behind the-scenes marketing process in place which is again something that I'm going to be sharing with you as we go through and these few things that I've got bulleted there have been the thing that has allowed us that you can see that we've had a stripe account for quite a long time and I don't really share Revenue numbers like a lot when it comes to this stuff and this is just an old screenshot that i' that I've taken that I've used in a few different present
• 05:00 - 05:30 now but you can see that the moment when we started to get this stuff right when we got the right offer with the right social media process we're then with also the right the right sales process as well that that generates that consistent Revenue as we as we progress through and grae you've just asked a question there if there's a question that you're really wanting to know the answer to please pop it into the into the Q&A section for me just because that way I'll make sure I get them I'll get them all covered covered for you and there's over a hundred of you online right now so that chat box is going to
• 05:30 - 06:00 get really really busy and like I mentioned before I don't really talk too much about myself um on workshops like this I just don't think that you really care too much about it what you're really here for is the information so I'm going to try and get through this as quickly as possible those bullet points are there for you to read the the real hard facts of what we do can be found by scanning that QR code so if you if you get your cameras if you're watching on your phone right now you probably can't do this but if you just come and follow me on LinkedIn come and connect me on on LinkedIn I have shared my journey for
• 06:00 - 06:30 The Last 5 Years on there and as a business what we are what we are about is taking all of this kind of like regurgitated social media marketing advice and over the last few years we have just been testing it and as a result of those tests we have shared what's worked and what hasn't and then giv all the context as to why it hasn't worked or what we believe are the reasons why it hasn't worked and shared
• 06:30 - 07:00 it publicly and over the last I would say 3 years specifically we have seen some real strong growth from people watching and consuming our content but I think that's purely down to the fact that everything that we do is evidencebased so you will notice throughout today that there's no wild assumptions there's no grandio statements that I'm going to give everything that I'm going to teach you today and share with you is just stuff that we've done or our customers have done and then we're going to show you
• 07:00 - 07:30 how we back that up right that's the big thing for me is backing the information up and as we get started into like the content of this this session I think it's really important to address the reasons why maybe some of you are struggling right now and this is off the back of the even in December I think I had 60 to 70 conversations whether that's with clients because we speak to clients all the time or whether it's with people that are wanting to work with us but I will always go through the
• 07:30 - 08:00 same questioning exercise with people I look for what is it they've previously done that hasn't worked I've asked for what is it that they believe is holding them back I asked them what is it that's really succeeded in the past but no longer working right now and and Gathering that information I've been able to narrow down the reasons why so many struggle to to five key things now the first one is that when you're using a social media platform like LinkedIn
• 08:00 - 08:30 you're you know your audience are there you believe that your target market is there but you don't quite know how to get them engaging and so the symptom for that is that you're putting content out there but you're not getting engagement from the people that you want to you may get it from friends or previous colleagues but you but you're not getting it from the people that you think need to see your content and there are reasons for that that I'm going to explain how to overcome but number one is so that I see quite common it's that
• 08:30 - 09:00 they just can't get the right eyes seeing the stuff that they really want them to see number two is simply down to not understanding the platforms enough and therefore they don't quite realize how to get their content Impressions up they don't know how to get people responding to messages they're not too sure how to build an audience in the first place and people talk about the algorithm quite a lot I'm sure you've heard the word very very frequently over the years that
• 09:00 - 09:30 you've been that you've been involved on social the truth is is that nobody really knows unless you work at these platforms and even then they still don't really know what's going on and what what makes it tick the only thing that we can do to understand this algorithm is look at our own behavior because I look at the word algorithm and I literally look at how do humans react when it comes to social media and I'm going to be explaining to you how when you understand that you can take
• 09:30 - 10:00 advantage of it but number two is something that I see time and time again is people are active but they're not efficient and they don't have certain things in place which then mean that they leave opportunity on the table or should we say there's holes in the table that it just leaks through and they never see the rewards that they want so number two is down to algorithm understanding number three is that they believe they've got a great offer a great service a great business IDE
• 10:00 - 10:30 or they're in a position right now and they're and they're thriving as an as as a as an employee for a company but they believe that they just don't have enough people in their followership so in their following and they believe that if they just could get that extra 100 that extra a thousand that extra 10,000 people into their networks that actually everything would change so not enough people know who you are and how good you are and what you do number three comes up all all the
• 10:30 - 11:00 time number four is I believe the most sexy out of them all however most people don't most people hate it I know that when I turn up to a workshop like this I'm going to get x amount of people right I also know that if I build my following up by x amount of people that's going to mean that I get y amount of people to to the next stage in my sales process what we have built and what I'm going to share with you today is a predictable and sustainable process that allows to turn a connection into a
• 11:00 - 11:30 customer and what most people don't have is that process written down for one and then two built and with that process it means that you can guarantee that if you put two to three hours in a week into your marketing it's going to generate you x amount of leads now the amount of leads in sales comes down to your ability to be able to convert but also how good your offer is at the same time and we work on that so one of the things
• 11:30 - 12:00 that we help lots of people with is actually framing what they do in a way so it makes this predictable and sustainable process work so number four is that they just don't have a process that leads to conversion and it means that number five then happens which is that their social media strategy is almost based on the hope of someone coming to them rather than knowing that people are going to come to them or proactively going out there for it and so so what I would love to know is if
• 12:00 - 12:30 there was one of those that most resonated with you right now is the reason that you think it might not be working as well as you would like it to be which one would it which one would it be would it be number one not too sure how to get the attention would it be the algorithm number two would it be that your audience isn't big enough number three the process number four or the fact that the strategy just isn't quite there yet and I'm going to there's a lot
• 12:30 - 13:00 of you that are sending it directly to me which is fine I'm just going to keep checking everyone else's just so purely because if I get an abundance on on a certain number I'll make sure that I spend the majority of the time there now it looks like the majority of people are going actually it's kind of split it's I'm about to say one two three four or five which is ridiculous so I think number one is coming out quite a lot number four and number five which is fine I'm going to be covering them all anyway and to be fair looking at those numbers I'm probably going to split the
• 13:00 - 13:30 time as as we go through and the way that I've broken this Workshop down it's a good bit of a VI I should do a poll next time it's probably a good idea and I'm going to add that note down to make sure I do that it's a great thing great idea but I've broken this presentation down into three sections section number one is strategy so I'm going to be covering off that number five section number two is on systemization so again that that process that you're going to work through and then when you get that
• 13:30 - 14:00 process in place I'm then going to talk to you about how do you scale it so just sharing that as we as we work through so I'm going to start with strategy and again if you have any questions just because I've seen another few of them come through pop them into the Q&A section for me I will be looking at it periodically I've only got one screen today normally I'm on multiple so I'm gonna have to keep flicking back and forth when it comes to when it comes to the Q&A but the first secret if you want to write these down is that most people don't understand the process or
• 14:00 - 14:30 blueprint whatever word you want to use that you need in place which is going to convert those conversations and connections and activity into into sales and this is actually the process that we spend the most of time working with people on and it starts with the first phase so lots of people are using social media but they will never succeed because they haven't got these things ticked off and correct and what we call this section in our business is Clarity
• 14:30 - 15:00 so this is about creating improving value so you will have a product or a service and at this point I want to know what that is so in the chat box for me could you let me know what it is that you do whether you are have your own business whether you're an employee what is it that you that you sell what is it that you do just pop it into the chat box for me so I can kind of see where everybody is so we've got food rescue virtual assistant Round Table moderator it service good selling holidays life
• 15:00 - 15:30 coaching agency owner language Okay so we've got a big variety of people now for all of you out there you will need to understand how to frame your product and service in the right way right so first thing get your product and service right you then need to find the target market that both want and need it right so then you've got to find what we call product Market fit and when you find that suddenly business becomes easy
• 15:30 - 16:00 right you can speak to any multi-millionaire some of the if you listen to some of the interviews with some of the biggest business owners on the planet they will say and I think Netflix is one of the best stories of this right they they used to put DVDs out there and it used to be hard work right the moment they found product Market fit with online streaming suddenly it became easy and when you align and you can prove the value that's there and proving it is the key word there there's no point just just hoping for the best
• 16:00 - 16:30 there's process and steps that you go through to be able to prove value but once you've got the product the audience and the offer you can then move into your marketing and your marketing is a combination of getting the right message and when I say message I don't mean direct messaging that's a different part your message is how do you get people to one listen to you so how do you get their attention and then how do you get them to want to buy and we've worked with companies that are in pharmaceutical we've worked with
• 16:30 - 17:00 companies that are in other social media agencies we've worked with lots of leadership or Consultants however you want to frame it every single person every single business has had a slightly different message I can work with five different consultant who all say they do similar things and each one of their messages can be different and it's the differentiation that then allows you to move into connection and I'm going to be teaching you about these steps as we go through anyway but connection is about building your audience and on LinkedIn
• 17:00 - 17:30 you've got the ability to build your network you've got content creation you've got newsletters that help to nurture you've got going out there and proactively engaging you've got direct messaging there's loads of things that you can do to get eyeballs onto your profile you then have control and this is one of the big bits that so many people miss so many people think the revenue on social media is is made on soci social media on a platform like
• 17:30 - 18:00 LinkedIn it isn't what you need to use LinkedIn for or any social media platform is a way of getting the attention that you then cast your fishing rod into and reel it out and put it to a place where suddenly you earn the right to be able to tell them what it is that you do if you look at any social media post that pictures something very very rarely does very well and so with that it's about understanding that when you build an audience it's about moving that audience
• 18:00 - 18:30 off the platform as quickly as you possibly can and you do that with gated content PDFs and checklist I'm going to be covering that as we progress through we then have conversion and closing as we move move into sales which for me people spend way too much time here and not enough time here and what I want to do is help you realize what you need to do here to help make this stuff worthwhile and easier because the truth is is so many
• 18:30 - 19:00 people are extremely busy on these platforms and out of interest I'm curious to know how many of you are using a platform whether it's LinkedIn or any other social media platform each day right now who's on it daily just give me a yes in the chat if you're on it daily because so many are but the activity that you're doing isn't connected to anything so it doesn't lead anyone anywhere and as a community we get together every quarter right they're
• 19:00 - 19:30 a ticketed event and every we get as many people as we can normally it's between 20 and 40 people we get in a room and this was something that I spoke heavily about on that session that you can see on the right hand side there what most people have is what we call a scaton approach so I'll try a little bit of this I'll try a little bit of that you know what I'll put a post out here and then I've got a message from someone just this morning right literally about 10 minutes ago I got a message from someone and their message was they put a a piece of content out there it got 15 Impressions it went dead
• 19:30 - 20:00 and they went I think it's time to throw the towel in now this is a bloody joke literal message that I got literally about 10 minutes ago the reason why that is the case is because the what they're doing is a little bit of this a little bit of that I'm going to put this out there see what happens you know what hopefully this will generate me a call that approach is literally a shortcut to going ins and then eventually giving up like that
• 20:00 - 20:30 person is there right and so when what I want to help you do today is understand that when you switch your mindset to this you'll start taking the opportunity that's on the table and I want to ask you actually the process that I shared with you on the previous screen and you can be honest with me about this right it's totally fine I I actually want you to be honest with me when it comes to this stuff because I can help you more how many of you actually have a process drawn out like that so it's like you know I'm going link to I'm going to do this this and this that's going to lead
• 20:30 - 21:00 then to here and then when they get to here it's then going to move to there and then when it get to there it's going to close how many people have have actually got it in place and then you know the numbers if you have I love it if you haven't like this is your first step because all you got to do is get a bit of paper out and go right what am I doing on LinkedIn right now okay great now LinkedIn has to be collected to an email list right that is your way to do this I'm going to be talking to you about that as we go through an email list when they join the email list how
• 21:00 - 21:30 am I then going to move them to the point where I can introduce a product or a service to them okay well I could do X Y and Z all of this stuff I'm going to be sharing with you today right I'm going to go through it but just map it out and that is literally what we do with every single one of our 650 clients that we've had in the last five years we change their post and hope approach and and help them create that consistent converting marketing and sales machine it's just something that you just need
• 21:30 - 22:00 to just get in place and then build step by step and when you understand that you can then move to secret number two and that is understanding the mindset shift that opens the doors to your ideal clients because there's one thing you need to realize before you even start using these platforms and it's the fact that the people you are trying to Target on LinkedIn are just not on the platform to buy your product and service that is not why they're on there the majority of them if you try and pitch them something
• 22:00 - 22:30 or share with them what it is that you do the majority of them will not respond very well and the majority will ignore you just like this message here I mean out of Interest how many of you have had had this message here before this sort of message hi Chris I I'm looking to do this I'm looking to do that have you got five minutes to have a have a quick chat how many of you have received a message like that just in the last week right we've just entered the new year someone trying to shove what it is that you do
• 22:30 - 23:00 or they do down your throat all the time every single person the moment you realize that your target market are on this platform for two reasons right number one for their own selfish reasons so they're trying to get something for themselves so it's not about what you want it's what they want or number two which is the most common because they're bored right like how many times have we picked up our phones and just started pointlessly scrolling we're all guilty of Doom scrolling these days but knowing
• 23:00 - 23:30 that is power because when you do and then you lead with what we call what loads of people call to be fair a value Le approach this is the way that's going going to allow allow you to move forwards right so that mindset shift of you know what I know that the people that I'm connecting with at this current Point probably don't want what I'm selling so what I need to do is I need to get them to understand who I am to begin with and I need to make them think I'm great and so what I need to do is
• 23:30 - 24:00 put something in front of them that makes them go wow that's different and when you do you can then start to do the activity in the right way and that's where we then start with the author right because one of the biggest issues I see online is business is trying to sell something to an audience that either don't want it and they're honest I don't want it right now number two don't understand it which is a big one most people you can deliver a pitch to them and then you ask them what it is that you do and they'll still go I don't
• 24:00 - 24:30 know but the way that we explain what it is that we do is very much focused in on features and benefits rather than the value from the mindset of the client and Mark yes I'll try and get the recording out to people definitely and then number three is that you've not earned the right for their time and attention yet so you're pitching too early so they're not interested in your right there and as we progress through this like what you need to realize is how to and this is my biggest realization over the last
• 24:30 - 25:00 well four years ago when I had it like people do not see what we're selling as the most urgent priority right now they just don't so what you've got to do is move them along a process and a webinar is a great way of doing this right by people listening to a webinar like suddenly you're the focus point but there's six different ways that we use to be able to get to this stage and then you've earned the right to be able to just talk to people about what it is that you do it's not a pitch right it's
• 25:00 - 25:30 just you just talk to people about what it is you explain it and you give them the opportunity to join on the right hand side there I used to bust my ass every forgive my language by the way but like literally work so hard trying to sell an Instagram two-day course I used to have rooms like this this was preco rooms like this and I used to try and fill them and I used to put six to eight people in there 500 quid a ticket but it was hard work in March 2020 a month later I
• 25:30 - 26:00 remember I was sitting there with Nick my business partner at the time and I was talking to him about why like how it's going and and how much I'm struggling and I can't quite get it to work and then obviously what happened in March was everything was shut so I couldn't do in-person events anymore and I was looking at I was like well do I just run an online two-day training or do I switch it up and Nick just looked at me and went why didn't you switch it up like what is it that these people want and I looked at it and I was like well they want to grow an audience and so was like why didn't you do that then I was like do you know what I can so I
• 26:00 - 26:30 had to think about it I came up with this challenge it was £300 how to gain a th000 followers in 30 days now I'm curious at this point which one you'd be more likely to buy a 30-day online program like that on the right or a two-day Instagram session if you are a two-day Instagram session put the number one for me if you are a how to gain a thousand followers in 30 days sort a purchaser says normally split down put a number two let's just see what the numbers are like
• 26:30 - 27:00 I don't know if anyone else can see this the am have twos that are coming through are quite ridiculous there's a few ones actually Sheila's a one there as well and someone's not on Instagram that's totally fine Andrew's a one as well so there's a few ones but what you're saying there matched up because me asking for two days of someone's time was one of the biggest problems with selling that offer this was online self-learning people could go through I used to go live every evening so people could didn't have to show up every every day they could show up every other day
• 27:00 - 27:30 and honest to God I went from struggling to make anything from sales filling that room up because I had a cap on the numbers in the room to selling this challenge to my Instagram following which was around 30,000 people at the time and that was the most amount of money that I made so I launched it in March then basically made the sales in April and the spike here you can see the days that we ran these webinars so it's like boom Spike boom Spike to sell that training now you don't have to run webinars generate sales this is just my
• 27:30 - 28:00 one example that we've done right direct messaging to conversation is another real popular way of doing it but I say this because this is one of the biggest realizations that made the difference for me it's the way that we frame what it is that we do because that Instagram two-day training was the exact same content as a 30-day program it exactly the same it was just framed and positioned differently and understanding that allows us to move into the systemization part because this is now where we start to look at the platforms
• 28:00 - 28:30 itself and understanding the algorithm is secret number four is this all making sense by the way before I go into this is this all making sense just give me a yes if it is it's mainly so I can have a drink of my coffee that's now gone gold actually good it is fantastic so with it I've split this into three parts posting because everyone wants to know about content I want to share with you my biggest realization of content over the last few years especially right now I'm then
• 28:30 - 29:00 going to talk to you about engaging and whether you should or shouldn't be doing it and then going to be talking to you about prospecting all three of them two of them more than one of them actually but two of them specifically really important one of them helps support it so let's talk about posting to begin with now posting in 2025 will not change it's going to be the exact same and I believe it's going to get easier especially if you apply what going to be talking to you about today most people are sharing content on
• 29:00 - 29:30 this platform that you know I mentioned before anyone that was a number two you can't sorry number one you can't get your audience to see your content that's purly down to understanding the algorithm right and the mo the realistic like truth of this is that the algorithm operates and will push content the more dwell time it gets so when you put your post live people start to see it now the more time that they spend on it the more
• 29:30 - 30:00 people it pushes it to so this graph here you've got dwell time and you've got Impressions so initially it starts putting it out now this is why reactions and comments don't actually make a difference to the fundamental total number of Impressions that you get it's not a direct correlation but actually if someone comments they're probably spending more time on it and it's the time that pushes it further it's also why that your post can do really really well well and has everyone ever noticed this before you've had a post that do
• 30:00 - 30:30 pretty well and then suddenly LinkedIn just cuts it dead has anyone noticed that before doesn't then just stop showing it to anybody and your impressions just stay flat this is purely down to the way that these news feeds work because every time someone puts a post live it shares it to a point where suddenly the dwell time isn't being added and it goes you know what it's not actually doing any favor for us as a platform now let's cut it off and then it goes dead this is why that your ideal clients will never
• 30:30 - 31:00 really get to see your content because it sends and puts your content in front of your top 10% of fans at the beginning so if you're top 10 top 10% don't spend time reading consuming watching your content and let's all face it in our top 10% normally as friends and family so when you then put out or colleagues on LinkedIn specifically when you then put out business focused content if your friends and colleagues I'm don't engage with it it never actually reaches the
• 31:00 - 31:30 people that you want it to and so this is where you've got to play the LinkedIn game properly and has anyone ever noticed and I'm going to ask for the number one on this one and I'm asking you for the engagement because it's really important it helps me but if you have ever noticed that on LinkedIn or any other platform it's the same faces that show up if youve if you've noticed that could you put the number one for me it's the same faces that show up like all the time and even people that you want to see you can turn the
• 31:30 - 32:00 notification Bell on you can they never show up it's purely down to this it's down to the fact that to be able to get this working you've got to get your initial 10% engaging and it's why when I see social media experts giving the advice that you just need to remain consistent I roll my eyes at it because people keep building their networks up keep hoping that their content is seen by people that they want it to be and it never will be because they can't break through the noise barrier that's there right for you to
• 32:00 - 32:30 see success you've got to understand the content that works through gr Rose just put there fellow coaches never ideal clients is purely because fellow coaches tend to be engaging with each other and so if you've engaged with coaches for a long time and I'm going to talk to about engagement in a second if you do that consistently it's just going to keep showing it to them and so this is the sort of content that you've got to throw into the mix right you've got to be slightly edgy you've Ty Al got I like to have a visual on mine and you'll notice
• 32:30 - 33:00 I'm not reaching hundreds of thousands of people here I've had a few that have gone like what I would call really viral but this is the standard that we set and it's done through using the right visuals with some clickbaity headlines which I don't like doing but you kind of have to and if you ever want to go and have a look at my profile go scroll through my content you'll see the variety I have a nice blend between content that I know is going to perform versus content that I know that I'm going to have to then direct people to
• 33:00 - 33:30 via my email list so if I've got a high value educational piece I'll send it to my email list rather than my LinkedIn profile directly or if I want to gain the platform a little bit I'll put my post live on LinkedIn and then I'll direct my my email list to it to go and engage it to give it a bit of additional dwell time and this is what we teach people to do and Philipa here you can see the results right when you do it are insane and it's not just me you can see my results there but it's bias right for
• 33:30 - 34:00 me it's easy for me to show you but when you can see this here direct results from a 458,000 impression post you can see that here 7,000 to 7,600 followers in five days five bespoke package propos proposals going out like this stuff happens when you start really getting yourself out there and no I wouldn't actively ask for likes or comments right I wouldn't I would just ask them to go and look at it because remember it's not likes and comments that push your content further it's dwell time so I
• 34:00 - 34:30 don't care whether they like or comment it or not I just want them to go and look at it and this is the exact same thing that we see time and time again with all the people that we work with this is my fiance Zoe and you can see here can anyone see how many followers Zoe has here anyone see it's 880 everyone just give me a yes if you can see that I know it's small but I just need you to be able to see it for me you can 880 followers when I speak to people about their l LinkedIn accounts typically they're reaching a couple of
• 34:30 - 35:00 hundred to a thousand people per post and they say because my audience isn't big enough Zoe at 880 followers was able to reach 130,000 people your content Impressions have nothing to do with your follower number it's down to your content and when you start even with 900 followers putting out the right content if your profile is optimized in the right way I just watched your short video and intrigued to know more I've considered experience with and considering investment opportunities that was the second one that she got
• 35:00 - 35:30 this was actually back before me and Zoe were together and this this message here was back when she was focusing in on her property business like this stuff happens when you are on the platform enough and you'll start understanding how it works the ins and outs of it and when you've got posting down you can then move into engaging and this is why engaging is important right most people think that engagement is because you're then going to receive reciprocal engagement back that is not why I Engage The reason why
• 35:30 - 36:00 I engage is to train the platform to show me more of the things that I'm interested in for it then to start showing other people my stuff because I'm training it to do it so I will have my ideal clients that I then go and engage with I have other influencers that I go and engage with because I know that if I do it enough it's going to know what it then wants my content to go and look at be presented to this may sound like utterly ridiculous but the more active you are
• 36:00 - 36:30 on this platform showing it what it is that you want the more it begins to understand you it's the way that they're built and so if you want to get your ideal clients attention if you want to give your content the best chance of being seen your messages to be responded to just go and take the time not to to engage with like influencers or other coaches content go and engage on your ideal clients content and I know some of you will turn around and say but Chris my IDE clients aren't on this platform I know that some of them won't be but
• 36:30 - 37:00 there are other ways for you to be able to do that and that's therefore done via direct messaging and using alternate alternative places to be able to get their attention this is what my business partner Nick does all the time and with it the the attention that he generates back has allowed him to grow a following faster than what I am at the moment he's doing incredibly well so that's engaging training the platform to share with you what it what it is that it that you want from it we then move into prospecting
• 37:00 - 37:30 and an example of one of the messages that I send is on the right hand side there and most people think prospecting is this this dirty word because linkedin's spammers have just turned so many people off right most people lots of people are afraid of doing it I mean out of Interest who's currently sending messages on LinkedIn right now trying to generate business how many of you are currently doing that let's just have a look at the the numbers so we've got quite a 5050 split I believe that without direct
• 37:30 - 38:00 messaging you are leaving 70 maybe even this is me plucking them in air here 70 maybe 80% of opportunity on the table from your linking account because the majority of our leads that join our email list come from our direct messaging content relies on the algorithm right it relies on that platform showing your content to people direct messaging only requires people to accept your connection request then you can send one and if it's a good one right you can get the attention that you
• 38:00 - 38:30 want from the people that you want to get it from and I mentioned the value Le approach before what you need to understand is is what your target market wants what the people you're messaging want and then feed them with it without any expectation right that message there you can see this is from I use a bit of automation software to send my messages out and you can see here thanks Chris thank you so much thank you great to connect thank you thank you lots of people thank I get the odd person that tells me to go away always going to happen right and those links on the
• 38:30 - 39:00 right hand side there like we teach people how to create their like lead bagets and their documents and their ideas and we give people the ideas as well right but it depends on what it is that you do but there is always something that you've got that you can give away that people will want and in return will give you something in give you something back and it's just about not asking for too much too soon and when you get the combination of all this right Matt sometimes joins these but Matt worked with my my business partner
• 39:00 - 39:30 Sam for for quite a few years actually when it comes to this stuff and you can see Matt's following there is is absolutely massive Matt was getting similar impression numbers to what Zoe got on her post but he was getting it consistently 127,000 views and he's talking about remanufacturing Services right that's what he's talking about nothing too exciting but managed to get it to Trend because he built his audience in the right way you can see there 8,000 profile views and then he sends this email in saying that he taking on 18 new customers and all of
• 39:30 - 40:00 them have come through Linkedin all of it because the content started to Trend and when he decided to prospect or respond to all the messages that he got business died to come to him but with this what you need to realize is that all of the work that I've said you so I've talked about posting engaging getting your offer right did anyone get a little bit overwhelmed sometimes with how much there is to do when it comes to social media and social selling and and Linkedin I know some of you might do I know I do and I have a
• 40:00 - 40:30 business that does this what I need you to realize is that like you don't have to do it all like time is our most precious asset and you can automate quite a lot of this so from Network building to direct messaging email marketing there's so much that you can automate now and when you've got the process working you can utilize these systems to help you and this is just one little campaign that we've got set up here takes five minutes to do this builds my network for me sends my
• 40:30 - 41:00 messages for me I schedule all of my content so that's done for me I just have to go on and make sure I respond to messages and engage takes me five to 10 minutes my content I do in advance so I take a week to create so I don't post when I first started I didn't post for a week grabbed it all um Susie there's loads of different softwares out there that that do it there's one I think called me Alfred there's there's one called there's loads of there's loads of them out there right um would test them first um Liz I don't use HubSpot no I
• 41:00 - 41:30 use our own CRM and the qu the Q&A section is getting quite busy so I will save some time at the end to ask them but we use AI tools as well to help with some of our content creation as an example so from social media posts to lead magnet creation there are lots of different AI tools that we use like to the point here where like I genuinely have no idea how people keep up like without these tools now I don't know how I coped without them like I'm able to do so much now and use marketing
• 41:30 - 42:00 compounding to my advantage so rather than putting out something once and hoping like I'm able to repurpose it I'm able to get my content out there to thousands of people and also because of these tools I'm able to save a fortune I used to Outsource all of this to people and now I don't now it's just done via this AI software and we've just recently created a tool for our customers where once they go through our Clarity module they put the answers into this and it will then give them like this is your
• 42:00 - 42:30 message this is your ineffective actions this is your lead magnet titles this is now your focus point and then it rates the compellingness because sometimes it comes out with like ideas that aren't great so it gives you the idea of it that that would take me hours it take it's a click of a button now and like when you start doing this stuff right you then start to track the data and secret number six is about the data right and Bindu this is just a version of chat G I don't know if you've you've you've heard of chat gbt before but it's just a
• 42:30 - 43:00 version of it that we've basically thrown a thousand different prompts in to be able to give it the answers that we that we want but when you start utilizing all this stuff posting content building your network building an email list building landing pages building lead magnets automating your messaging when you start doing all of this you then want to track it and that's what our system does so the social selling Suite is our membership platform it it's what we I'm going to be talking to about it at the end of the session today but it it's A50 a month membership and it
• 43:00 - 43:30 gives you access to the software but also all of the training that I'm speaking to you about so if someone's just asked so I'll cover it that that's what it is that's what this is and then it so this is landing pages so you build your landing page into it and then it tracks it in in the background now I've mentioned the word scattergun approach quite a lot host and hope quite a lot but what most people don't know is that all of your answers typically lie in the data of the activity that you're doing so if you're not seeing a 50% acceptance rate on LinkedIn because you can build
• 43:30 - 44:00 your network by or send requests up by by 100 people a week on LinkedIn if you're not getting a minimum of 50 new connections a week something's wrong so you need to change up your profile or your content if you're running webinars you want a 50% show up rate if you're not getting a 50% show up rate your nurturing is wrong right so you need to then look at your nurture sequences and your reminder sequences like we've worked with some of the biggest brands on the planet I showed some of the logos before we've also worked with startups from day one and the secrets to any of
• 44:00 - 44:30 their success always remains very similar whatever you do track it then understand it learn from it and improve it and so many people try to fix everything all at once without really thinking about how it might impact something else so the way that we work is we isolate one variable that we're going to change we test it get that working before we then change and do something else and so we work with people for years is like we've had customers that have been with us for four years now because we're always
• 44:30 - 45:00 looking to improve and your data here is really really critical to to focus in on and that kind of covers a lot of the LinkedIn stuff for for this one but now you can start to scale it up so when you've got your LinkedIn process in place you can then move on to to scaling it and secret number seven is understanding that social media is about traffic traffic is attention and when you start to move that attention forwards and this is the biggest bit that so many people miss how many of you
• 45:00 - 45:30 on here right now have an email Marketing System right have email marketing lists have an email list in place right now how many of you put a yes if you have no if you don't there are lots of NOS coming through having an email list is the biggest Difference Maker when it comes to your social media activity we've built a list up now of over 20,000 people right 23,000 people as a business if I lost my social media accounts like I did I lost my Instagram account a few
• 45:30 - 46:00 years ago I was lucky enough to get it back but for a week I lost 30,000 followers I didn't have an email list back then now if I lost it I'd be like no problem I'd email him out Tell them I've got a new account and I would have 25% because that's our open rate of people coming back and following me maybe maybe 15% because not everybody would but as a business we're protected I can get our best content seen without having to think about an algorithm I've got to overcome spam filters but that's relatively simple without the list
• 46:00 - 46:30 though without that email list our pipeline would fall to pieces in weeks and I'm going to ask this question now and I would love it if everybody could switch their chat so it sends it to everybody you should see an option to send this to everyone could you let me know how you found out about this event did you find out about it through Linkedin through Facebook through email I want to know what the split is today and I want
• 46:30 - 47:00 everyone to be able to see this because it is a huge huge thing that people need to realize you see how many people are saying email right now how many people are saying email so a few people that are now saying LinkedIn we just got I've DMD people on LinkedIn so you can see like the variety but that email number is significant it is huge and so with it we need to realize that without email I mean would probably say at least 50% of you wouldn't be
• 47:00 - 47:30 here and so if you're not if you haven't got a list right now and you're a startup you can get one for free doesn't cost you anything you start building it and then from there you take your social media connections and followers and you look to move them to your email list and so have a think about your current customer journey and when you do you can start to use it Melissa when she started to use the email marketing she got 520 opens she then made sales directly of it sales of my product with 170 people clicking on the landing page sales
• 47:30 - 48:00 coming through and when you have that email list so you've got traffic and social media right stage one stage two you have your email list stage three you then have conversion and all of this can be done if you're a startup right now this is like six weeks of work really to get in place but when you move from email list you need to think about how am I going to move someone from my email list to buy from me one of the ways is webinars so you can see here like I'm running a webinar right now giving you some training and then I'll invite you
• 48:00 - 48:30 some of you to that will want to join us and work with some of you won't you then have demos right so give someone an experience of your service for nothing right give them a trial and get them through it you can do an audit so for people that are following me on LinkedIn right now you'll know that I do free profile reviews to people that's an audit right and at the end of it I give people the opportunity to book a call in with me there I can then talk about what it is that we do to help them further you can then also have warm conversations so you'll then build a relationship up via a DM script so I
• 48:30 - 49:00 have a set of questions that I asked that move somebody to what we call a Clarity call or a discovery call I then go through market research questions I then run a specific campaign to those people with the answers that they've given me with an offer that solves the problems that I've identified from that call there just four ways that you can utilize to drive your pipeline and it doesn't matter if you're in language Services you're in recruitment whatever
• 49:00 - 49:30 there are there are opportunities to be able to push people through to the end of this now if you've got any questions guys I'm going to be coming through to the Q&A very very shortly so just copy and paste your questions into the Q&A section for me but I need to ask you at this point like what are you doing each day to move your connections forwards the time of year totally irrelevant now more than ever there is opportunity January is such a great time to start proactively driving sales conversations or orders
• 49:30 - 50:00 I've been doing this for the last 12 months now and location even made no difference I'm doing this from Australia I was doing it in America not on riding on the horse but I doing it from our apartment from like from anywhere you can do this it's very very simple but you've got to understand what you've got lined up this month that's going to drive sales like are you actually using January to put your foot down and accelerate or is January just happening to you it's it's harsh I don't mean to be
• 50:00 - 50:30 horrible but every single one of our clients at the moment is incouraged to get as many of those conversion Vehicles up and running as quickly as possible then you automate as much as possible to be able to capitalize on what the opportunity is and these were just some numbers that were sent through To Us by one of our customers only two month no last month at the end of December you can see here like you should be conver every month every month you should be generating business for
• 50:30 - 51:00 yourself there shouldn't be any quiet months if you automate as much of this as you should and the last one is I guess my chance to be able to introduce what we do and the way to bring you all together like you know the like the eight secrets that I've gone through that can give you that that LinkedIn result that you're after but the real magic happens when you combine them into that repeatable system and what we help people do is build that system and it's what the social selling Academy in Suite does I've already told you the price of it right like we are not about you spending thousands of thousands of
• 51:00 - 51:30 pounds on education but we have built something that we believe ticks every box training accountability mentoring and technology for just 50 Quid a month you'll get access to the step-by-step training that helps you build this it's tutorials that help you build it and we then have a community and then coaching on a Monday and a Thursday to help give answer any questions that you've got that leads through from start to finish so we help you with your product so if you're a startup help you with your product your target market your offer
• 51:30 - 52:00 your message then how you use social media how you build your email list how you convert it and how you close it and I always say this to people right this isn't just a training program like the academy is designed specifically for service-based businesses it does work for product based businesses but it depends on the product like I need to know what it is so if you're a product based business I mean it's 50 Quid right for the training and it's 50 Quid a month it's not like it's you're dropping everything for it right it it's something that you can just give a go for and see whether it's going to work
• 52:00 - 52:30 for you but what we work with is building out that sales process and it's got to be repeatable and you've got to be able to automate about 85% of it we will teach you everything you need to know about the algorithm and how you move your connection smoothly to sale we'll help you with your offer and then we're going to give you the tools and the insights that are going to help you like those AI tools that I just mentioned we're going to tell you what prompts to use to help get your content created quickly help get your lead magnets created quickly and then the fun stuff what I believe it is anyway is we
• 52:30 - 53:00 then train on bioc psychology so you understand how to earn the respect of a stranger especially a stranger that you're not meeting in person well then move through on how you then use your Automation in AI so you can focus on driving your business forwards because you're not a social media marketer you're a you're a business owner you want to move that forwards like I mentioned every Monday at 12: p.m Thursday at 2 p.m. we get together there's over 250 of us in the community now and inside of it we're helping
• 53:00 - 53:30 driving you forward so we answer questions in there every day about people's businesses anything from marketing and sales sometimes even to Recruitment and growth and the support that we provide in there is you can ask us anything right so we'll give you feedback we'll tell you what's working from our side of things and always give you the latest updat as we go through and hopefully you'll be someone that sends messages like this right like I mean I get quite a couple of people that say they love me which is a real big ego boosting thing but closed Circa 7 and a half Grand and that was after really struggling a few days before thank you
• 53:30 - 54:00 so much yesterday I woke up today feeling a lot more hopeful get everything to you in a bit bom move forward like I'm not going to sit here and read testimonials out to you right that just go and have a look at my LinkedIn profile you'll see them they're there but we've also then launched technology to support this as well so we know how much PE money people are spending on landing pages email marketing our email marketing is due for launch in the next month or so so that I wouldn't say join us for that just yet that's coming and but it's all going to be included in the same 50 p a month
• 54:00 - 54:30 you'll have landing pages CRM is coming email marketing is coming Le link tracking is coming we're trying to build as much Tech as we can basically to disrupt the market and you have no more stresses about how to use the technology because we'll be able to show you how to do it and today you can have the opportunity to work with us I'm not going to read all of that out if you wanted to join us the QR code is there right your social selling I'll put the link in the chat in minute social selling. c.join it's literally 50 plus
• 54:30 - 55:00 the vat a month it's £67 a day and so it cuts everything else off you don't need anything else like we are trying to and I really mean this disrupt a Marketplace when it comes to this stuff because people charge a minimum how many three grand programs I've seen these days three grand five grand 10 grand the information that those people literally is what we're going through in a lot more detail within our stuff um and there is a bonus so I always like to incentivize people to to come on
• 55:00 - 55:30 board with us but for the first five people that do and I can only do the first five purely because of my time I've got over 40 conversations next week booked in already I've got a post coming out tomorrow that's going to show my calendar of how busy it is next week but I've got five spots open for the next couple of weeks where I'll spend 30 minutes talking to you about your own strategy we do this as a group anyway but some people want to be rewarded for for signing up quicker so for the first five that do if you are one of the first five you will be told and you will get a
• 55:30 - 56:00 link to my diary to be able to book in for 30 minutes so for those of you that do and you want of the first five you'll also get a bonus 30 minute session with me for those of you that don't qualify for the 30 minute session you will go into the group on boarding anyway but again it's 50 P plus vat we're a community we're technology we're training the QR code is there and what I will do for you um yes gr50 P plus vat just pop that in there for you so you so you've got it for those of you that again it's not full it's totally
• 56:00 - 56:30 fine I'm glad you've enjoyed today I am going to be going on to the the Q&A in a second I know I'm I've got one minute left but I'll probably run five minutes over over for you and the the page is there for you as that QR code should should work as we're going through um I'm now going to go through the Q&A so Helen Dobson has asked do you need to pay for the upgraded version on LinkedIn to get better SES success no you don't you don't need premium or sales na to get it to work for you whatsoever okay
• 56:30 - 57:00 do you get a replay Eric has asked yes I'm going to be sending out a replay for this not a problem at all Stuart Millan hi Chris if you own a couple of companies should you have separate LinkedIn accounts if you should just have one LinkedIn account how do you ensure you're hitting the Right audience for each company so people rely too much on content Stuart for that I would have one LinkedIn account and I wouldn't mind I wouldn't actually care about who engages who does because you've got no control of that direct messaging and engaging you have control
• 57:00 - 57:30 of so with it just do equal amounts of Engagement and utilize your direct messaging to move people into separate email lists for the different companies that is the way to take advantage of it so you utilize your email marketing and your direct messaging rather than relying on content but talk about both businesses in your content as you're going through Chris I'm starting a business as a VA but still work full-time my LinkedIn profile is tied to my day job and I don't want to mix two how should I start promoting my business do I Del need to delete my current account no you
• 57:30 - 58:00 don't you also don't have to use LinkedIn so again you can use other platforms for it Facebook and Instagram and we've helped loads of vas in the past build their businesses um Sasha savil is one person if you want to go check her out she has done incredibly well she's built up her own virtual assistant agency she didn't use LinkedIn she used Instagram and Facebook and then moved into LinkedIn when the time was right so you don't need to delete your account all you need to do is just make sure and that you've got other opportunities to be able to generate the
• 58:00 - 58:30 traffic so I would just use another social media platform for that will this presentation be available to download not download but it will be available for you to watch uh does that mean content should be lengthier than shorter but obviously in line with message and typically I would always say a Content piece needs to be long enough before it then starts to bore people the moment it starts to bore people and we've all known this we've all started reading a book and then suddenly we've been turned off from the book it's got it was too long it lost us as long as your content is
• 58:30 - 59:00 engaging and and and full of emotion and helps it's one of the things that we teach I'm not doing it on this workshop I'll do it in the future around content creation right but incorporating emotion and stories helps people be more engaged so the longer it is the more time that you're going to get so yes is the answer to that but if you're writing long boring content you may as well have just written it in a sentence because that's the only bit that's going to be read what I did good type of Engagement visual Graphics text Etc so good types of Engagement I would always use photos
• 59:00 - 59:30 of you so one of the big things that I did with my first first business when I went networking I realized that going to networking events to be able to get someone to buy from me I'd have to probably go to the event six or seven times so instead what I would do is I would shortcut that time by sharing photos of me doing stuff giving content I'd connect with them on social media and then every single day they would see my face that then builds up touch points it builds up dwell time that is part of
• 59:30 - 60:00 the psychology on online selling so understanding how to do that so the visual should always be if you can pictures or videos of you challenge Chris create a post either today or Monday which goes through the roof and Views and dwell time that we can all W witness I believe you can but I want to see it happen in real time no problem I'll do that on Sunday for you grae not a problem my Niche is a local geographical area will this affect my results for attracting local businesses no um LinkedIn gives you the ability to
• 60:00 - 60:30 really Target um for a lot of our advertising as well we we focused in our on geography so again having a specific geographical area that makes no difference actually it makes targeting easier uh I didn't get time to download your QR code to find you on LinkedIn if you just type in um Chris Taylor social selling Jackie you'll you'll find me Anita do we teach automation yes we do how do you create an email list from social media Eric has asked so you create it by giving people lead magnets
• 60:30 - 61:00 free PDFs videos guides you host them on landing pages you make sure that it's got a gdpr permission tick box and then on social media you post content about them you send direct messages about them and then every time someone clicks and downloads they then join your email list I'm I'm interested to find out more it's big Chang this show amazing Chris good stuff like I say the link is there for you I mean tried to make this literally as accessible for everyone even just give it a go because if people
• 61:00 - 61:30 if you don't like it it's A50 P plus vat risk right that's and I know that can be a lot of money for some people I'm not sitting here trying to be a dick but I've tried to make it so everyone can just give it a go that's kind of the way that I've tried to frame this um I hope that helps uh how do you get an email list well you can use different types of platforms Jackie May chimp we're launching one as part of this so it comes with it and that will be I think we probably be live in like February March time our own email marketing but MailChimp mail light they're all free to
• 61:30 - 62:00 begin with so again you can just go and register to one of those how do I reach audience to sell a Hands-On service like such as reflexology so Katherine in the same way that the way that we've done it with physiotherapists right and so I did this with my own physiotherapist a couple of years ago again with it it comes down to to content to get the eyeballs on it it comes down to with reflexology I don't know it in I've never had uh the treatment so to speak but there'll be things that that you can teach people share with people to help
• 62:00 - 62:30 them either prepare for a session that you've got with them or maybe even help them when they're at home before like like in between sessions as you go through again you want to help build trust so with it direct messaging content engagement um a an email list helping with people's news you can invite people to feature on it in the same way there's loads of ways that you can do it Brenda whatever happens to GD gdpr and buying list gdpr it really prevents you really from buying data and then
• 62:30 - 63:00 Mass marketing to it legally because people need to opt in for them to receive marketing from you and so I don't buy data so I can't give you any experience of that the only the closest I get to it is paying meta Instagram Facebook YouTube LinkedIn for advertising but then people are giving me the permission um off the back would you recommend that I as an agency to do an audit of the connections website and send it to them as an Outreach instead of PDFs or white paper 100% great idea one of the things I would recommend to you if I ever spoke to you was the way
• 63:00 - 63:30 that I grew my agency do we get a replay yes I think I answered that already yes you do can you join as a team I'd like my mark guys to have access yes Sue definitely and so with it with one membership we can give you three spots I believe it is don't quote me on that I'm pretty sure it's three and you'll come on as part of the same membership thank you so much just joined them one of the five I will confirm that to you gra I'll be be in touch the same with you same with you Demi well we'll go through that together I'll drop you an email everyone will receive an email
• 63:30 - 64:00 um confirming it anyway um all can I pay for one year instead of one monthly um if you if you join if you just drop me a message on LinkedIn or Facebook or wherever you can get access to me um have you got me on o l have you got me on LinkedIn just give me a yes or a no just double check yes cool drop me a message on LinkedIn and I and I'll have a conversation we don't typically do annual memberships but I can have a conversation internally we'll have a we
• 64:00 - 64:30 we'll see what we can do um just quickly go through do you do weekly emails to nurture on your email list or just for spe I do weekly emails yes Jackie I do okay right so there's still over 50 of you online so we still have over half of you online um was that helpful everybody can I just get a thumbs up was that helpful everyone find that somewhat useful of an hour um I'm hoping hoping that you have amazing stuff good and so I will be dropping as many of you a message as I can on LinkedIn I'd love some feedback from you if you have any
• 64:30 - 65:00 questions and obviously please do let me know um thank you very much for your time and attention and I will see you all very very soon thank you very much and goodbye