Shashank Kumar, founder of DeHaat in conversation with Deepti Kiran

Summary

In a dynamic conversation between Deepti Kiran and Shashank Kumar, founder of DeHaat, Shashank shares insights into his journey from a farmer's family to becoming a significant figure in the agri-tech space. He discusses the evolution of DeHaat, which began from a small region in Bihar and has since expanded to multiple states in India, helping farmers increase their income through effective farming solutions. The conversation also delves into the challenges faced in gaining farmers' trust, the importance of government collaboration in the agri-tech sector, and the influence of the COVID-19 pandemic on the business. Shashank emphasizes the importance of consistency and belief in one's dream for aspiring entrepreneurs.

Highlights

• DeHaat bridges traditional farming with advanced technology, increasing farmer efficiency. 🚜
• Shashank Kumar's journey from IIT Delhi to agri-tech highlights the importance of understanding both ends of the food chain. 📚
• Building DeHaat required unique interpersonal skills to connect with farmers and address their needs. 🤝
• Initial years involved intense groundwork in Indian villages, forming the foundation of DeHaat. 🌾
• Trust is built over time through consistent support and creating an ecosystem beneficial for farmers. 👍
• The COVID-19 pandemic was a test of DeHaat's model resilience and adaptability. 🦠
• Government policies significantly impact the success of startups in the agri-tech industry. 📜
• Vision for the future includes digital advancements enabling farmers to manage crops effortlessly. 📱

Key Takeaways

• DeHaat offers a full-stack solution for Indian farmers, aiming to improve their livelihood by providing quality inputs and market access. 🚜
• Shashank Kumar, from a farmer's background, transitioned to entrepreneurship, focusing on impactful work. 🌾
• Building trust with farmers was challenging but vital for DeHaat's model, emphasizing consistency. 🤝
• Government collaboration is essential in scaling agri-tech solutions, as the sector is highly regulated. 🇮🇳
• COVID-19 highlighted the importance of a robust supply chain and digital adoption in agriculture. 📲
• Aspiring entrepreneurs are encouraged to stay consistent in their pursuits and believe in their vision. 🌟

Overview

In this engaging dialogue, Shashank Kumar, the visionary behind DeHaat, recounts his transition from a career in consulting to revolutionizing the agricultural sector with his startup. His experiences from growing up in a farmer’s family in Bihar and studying at IIT Delhi shaped his understanding of both the challenges and opportunities within India's agricultural landscape.

Beginning with a humble setup in Bihar, DeHaat has expanded across several states, offering comprehensive solutions that empower farmers. Shashank shares candid insights into the hurdles of establishing trust with farmers and the foundational work done in various villages. The journey highlights the strategic and interpersonal efforts necessary to cater to the agricultural community.

Exploring broader themes, the conversation touches upon critical aspects like the significance of government support in agri-tech, navigating the COVID-19 pandemic, and fostering digital innovation within the sector. Shashank’s journey exemplifies steadfast dedication to making an impactful difference, offering inspiration to future entrepreneurs in the agriculture space.

Chapters

• 00:00 - 00:30: Introduction and DeHaat Overview Deepti introduces herself and mentions that Shashank, the founder of DeHaat, is present as a guest.
• 00:30 - 01:30: First Question: DeHaat's Services and Expansion This chapter discusses DeHaat, a comprehensive platform designed to support Indian farmers by providing a full stack solution. This includes various services aimed at assisting farmers, highlighting the company's expansion and commitment to enhancing agricultural practices in India.
• 03:00 - 05:00: Shashank's Background and Motivation The chapter introduces Shashank's approach to addressing agricultural challenges with a farmer-first focus, aiming to provide comprehensive, accessible, and affordable services. It highlights the nine-year evolution of this model, emphasizing its crop and service agnostic nature.
• 05:30 - 07:00: Formation of the Team and Initial Challenges The co-founders hail from Bihar, which is why the operations started there. The team has expanded its presence beyond Bihar to regions like Uttar Pradesh, Jharkhand, West Bengal, and recently Rajasthan. They are currently engaging with approximately 386,000 farmers who are actively using their platform for daily transactions.
• 09:00 - 12:00: Building Trust with Farmers The chapter titled 'Building Trust with Farmers' focuses on creating a comprehensive solution for farmers. The goal is to establish a one-stop solution that helps farmers save costs on quality seeds, fertilizers, and pesticides. Additionally, it aims to provide complete and customized advisories to maximize their yield. When the season ends, farmers are assisted in selling their produce, whether staples or horticulture, at better prices, enhancing their overall experience.
• 12:30 - 16:00: Technological Integration and Farmer Assistance The chapter discusses how technological integration can lead to better income and improved livelihoods for farmers.
• 17:00 - 22:00: Government's Role and Agricultural Policy The speaker shares their personal journey, highlighting their experience working for major companies like Unilever, Nestle, Britannia, and PepsiCo. This experience exposed them to one end of the food chain—the corporate and retail aspect. Simultaneously, their roots in a farmer's family and early life in a small village provided insights into the other end, the agricultural or production side of the food chain. By the age of 26, the speaker had gained comprehensive exposure to both the corporate and farming sides of the agriculture and food industry.
• 24:00 - 27:00: COVID-19 Impact and Digital Adoption The chapter discusses the early entrepreneurial ecosystem around 2010 and 2011, highlighting how the startup world was not yet widely recognized. It references popular motivational books of the time, like those by Rashford, that encouraged entrepreneurship with messages such as 'stay hungry, stay foolish.' The speaker reflects on their personal journey within this evolving landscape.
• 27:30 - 29:00: Advice for Aspiring Entrepreneurs The chapter discusses the journey and advice for aspiring entrepreneurs, with a particular focus on the agriculture industry in India. It highlights the opportunities in this sector, given the vast number of farmers and the large market size. The narrative also touches upon the speaker's personal experience and insights gained from exposure to different parts of the food chain, prior to embarking on their entrepreneurial journey.

Shashank Kumar, founder of DeHaat in conversation with Deepti Kiran Transcription

• 00:00 - 00:30 hi i'm deepti and we have uh shashank with us from uh the founder of dihat so so welcome to campus varta so i'll start with introducing campus water campus india is india's first edtech media and discovery platform that connects rural college uh schools and universities on digital platform and covers the day-to-day campus
• 00:30 - 01:00 activities welcome to campus water thank you thanks for having me yeah so i'll start with my first question so it is um tell us about the heart like how are you working with the and helping the farmers sure so deep is a one stop solution for indian farmers and uh it's it's a full stack platform
• 01:00 - 01:30 uh the overall approach is uh crop agnostic service agnostic it's a it's a it's a farmer's first approach so we always keep farmers in center and then trying to bring everything related to every under one roof uh uh you know and in in an accessible as well as affordable way uh it's been it's been more than nine years we have been in this space uh the overall model has been evolving uh so and uh the good part is that uh we
• 01:30 - 02:00 started from bihar um all all the co-founders of the heart we all we belong to behalf so that's why we chose be hard to start with the good part is that the way how it's evolving apart from behavior present in ut uh char khan west bengal uh very recently we've started our operations in rajasthan as on date we are working with somewhere around 386 000 farmers these farmers are active on the platform so on day-to-day basis they are buying
• 02:00 - 02:30 something they are selling something they are raising their advisory related queries and objective is to as i said objective is to create a one-stop solution for farmers so that they can save some cost when they buy quality seed fertilizer pesticides objective is to provide complete customized advisories so that they can maximize their yield and at the same time when at the end of season when they sell their produce whether it's staples or horticulture they experience better price of the other of the of the produce and then in total
• 02:30 - 03:00 they experience a net um like they experience a better income from agriculture and hence a better livelihood for for for their family so that's that's us that's there okay so to we know you as the founder of uh but then who was shishang before this your educational background and everything well so uh education background i graduated from iit delhi in 2008. i did consulting for three three and a
• 03:00 - 03:30 half years that was the time i got chance to work for companies like unilevers nestle britannia pepsico and that was the time when i got exposed to one end of food chain uh prior to that i originally belonged to a farmer's family uh so initial five six seven years of my life i had spent in a very small village so from there i had exposure of another end of food chain which was the farmer side so that's the reason why by the time i was 26 got exposed to both the ends of food chain
• 03:30 - 04:00 then i'm talking about year 2010 and 11 at that time the overall entrepreneurial ecosystem was still evolving right startup world was a little bit familiar to few of the people books written by rashford still were out in the market it was all on the self to sell stay hungry stay foolish and all those things right so that was the time somehow i i i found a very
• 04:00 - 04:30 strong inclination and soft corner towards this world called entrepreneurship and then one fine day again i was fortunate to to figure out that hey why not agriculture because because this is one space which is fairly large right i mean india is a country where you have more than 100 million farmers the total market size is more than 400 billion dollar and again i'm i was fortunate to get exposed to both the ends of food chain so that was a simple thought the good uh buddy i've been coming i mean to your question who is shashank before the heart so
• 04:30 - 05:00 i would say uh from lower middle class family with no business background uh very for two kind of thing right i mean did not have any risk-taking ability but uh but yeah but but always passionate to do something bigger or something meaningful uh and something with a with a very clear impact on common people that's the reason why when i found the inclination towards entrepreneurship uh right i mean i
• 05:00 - 05:30 explored all those ideas where i mean with this with this very strong criteria that wherever i found strong impact on common mass i think i only worked or explored those ideas and effectively it boiled down to agree which is a large market to serve so yeah that is interesting so um so like so it happened like agriculture it was always a a backup plan that because you belonged
• 05:30 - 06:00 to that family so you wanted to work in that sector and you were exposed to that sector so would you take us to the idea the journey from the idea generation to the startup so you must have thought of the challenges and everything and how did you find your uh co-founders and you built your team that's a that's a that's just interesting story so that's not the reality uh i said that agree it boiled down to agree after a lot of uh you know
• 06:00 - 06:30 analysis lot of you know consultation with many of the experts peers few of the ideas i explored like organizing uh uh organizing auto rickshaw to working with the you know health workers and then of course agriculture of course i found agriculture more interesting because of the because of the huge opportunity and at the same time i believe that i am blessed with i'm blessed with good inter-person skill
• 06:30 - 07:00 so i thought that probably this is one sector probably i can i can leverage this interpersonal skill in a in a right way so so that's that's how it came down to agriculture but the good part is that uh but at the same time when i said earlier that you know that i did not come to from business background so it took me more than a year to to you know to be mentally prepared that probably i as an individual now i'm ready for being an entrepreneur whether it's angry or whatever but it took me more than one year right i mean so and uh but yeah i think but but yeah but
• 07:00 - 07:30 once once i decided that it was like burned the bridges uh i had been fortunate because at each stage found someone uh you know just to kind of you know who really helped in this entire journey right from finding uh uh you know a very old friend of mine manish who's in iit kharagpur at that time he immediately you know uh like when i shared my thought with him that hey i want to do something in angry immediately he agreed to join then
• 07:30 - 08:00 similarly within a year and a half uh you know four other you know interesting people uh uh more qualified and i think i think more capable than me people like amra others abhishek all these people right so the i think that's the interesting story for their because the way how within two two and a half years when the overall model was not clear the business plan was not ready but thought was very well well thought of right that
• 08:00 - 08:30 what exactly we have to build pathways were not clear goal was clear right somewhere here but how how we will reach to that goal i think that was something which was not clear but still those you know five six people were together we did not have any office obviously we didn't i didn't have any employee so but i think so that's how that's how this core founding team was formed heart uh and the good part is like you know out of all those people i think so so so five of us are still together
• 08:30 - 09:00 manish moved out in 2015 he wanted to explore something else but uh but i strongly believe i think that was the most important time initial two two and a half years when we all spent a lot of time in villages some villages of bihar somewhere right i mean with no sort of in a very tight timeline and all those things right i think as a bonding at team level and more importantly the grassroot understanding we gained i think that was something which is very important so that is great you need to have a very understanding
• 09:00 - 09:30 team probably to survive in this journey so you mentioned that you visited villages and all and you were there you stayed with that problem so uh so you're working with the farmers right so was it uh how did you gain the trust because these people they are very apprehensive and to make them adopt the technology uh how how was it very challenging oh it went really smooth well so
• 09:30 - 10:00 see as an outsider uh deepti if you think then it is or it was challenging and that's why it was very difficult for us to understand as well right that as a farmer you are not very happy uh or not very satisfied with the return from agriculture but still you are not willing to change right so like from our side we did all sort of you know planning but this was something what we have never done right i mean we thought that would be of course i mean we did we did not we
• 10:00 - 10:30 had never considered this as a as a prospective challenge right i mean so and very often we used to ask ourselves that hey so we are here right to bring some change for them but they are not willing to change so i mean why exactly you're working for but uh that's what i meant right i mean initial two two and a half years when we spent days nights with them then we started thinking from their perspective that why someone who is who is earning
• 10:30 - 11:00 less than 70 000 rupees annually uh you know as a net income for a family size of five and still if you are you know if you are willing to bring some change they are not kind of you know ready to change right so so i think that's what that's what i think that's why that's what i meant when i said that those initial couple of years were very helpful because it we started thinking from their perspective but uh to answer your question i think uh
• 11:00 - 11:30 with respect to time they started believing and uh and it happened simply and that's when we realized that that you need to be consistent right you need to be consistent with your communication with your offerings uh and to win the trust of farmers you need to be with them so that that's right so there this entire model of the heart was conceptualized that hey so let's create a model who you know who would help the farmer
• 11:30 - 12:00 throughout the year throughout the season not just for input not just for output not just for advisory but for the entire season right and that's and that's how kind of you know we we we built the model we conceptualized the model right i mean initially it was all manual it was just us first one i mean first one two or three seasons they were not believing but after some point of time they realized that hey these guys will be you know will be with us always forever irrespective of the results and then they started believing so the same thing kind of you
• 12:00 - 12:30 know somehow we inculcated in our model as well uh to be with them right and that's why we have a very strong conviction towards this end-to-end approach right from seed to market so you have bridged the gap between two very extremes like the primitive traditional farming and the technology so uh would you give a few examples like
• 12:30 - 13:00 how do you bring it all together like how are you using this ai and all uh for them like if you can give a few examples that how is it working sure so we we believe our we believe ourselves as a as a farmer's aggregator or as a farmer's representative and uh the entire thought process here is to build a user-friendly you know ecosystem for the farmers around their farm and as a partner let's operate at our
• 13:00 - 13:30 respective strength so farmer's strength is the farming as an operation right at their own farm and our strength is the technology so that's what that's how kind of these two these two things are married together so to answer your question like we do a lot of inner work related to data right where right i mean analyzing satellite imagery to find customized advisory solution to farmers and then and then to kind of you know to
• 13:30 - 14:00 to provide this data driven customized advisory to farmers in their own language right i mean right so that so that they can easily understand and they can easily implement those things at their farm this is the simple approach similarly while connecting market while connecting the farmers with the market for the produce right again i mean we aggregate produce from them and we don't like i mean see from a farmer's point of view it
• 14:00 - 14:30 will not be a fair ask that hey so if you're growing potato give me potato with more than 45 mm size of potato right i mean that wouldn't be fair right and that's why things don't work with farmers right i mean that's why usually corporate uh and farmers in fact like they never find a comfortable position to work with so but what when i said that you know that we started thinking from farmer's perspective right someone who as a family has worked hard for four months to grow potato at
• 14:30 - 15:00 the end of season it will be very difficult for them to grade it will be very difficult for them to kind of you know to include and exclude the potato right it's it's like it's like it's like disowning your own baby right so so so after some point of time we started thinking from farmer's perspective so that's why we said that all right so if we if we have a buyer who is asking for only 45 mm size of potato that means that we should also have a buyer who is okay to to to buy the smaller size of potato
• 15:00 - 15:30 right we can't go and ask farmer to give us just best quality and inferior quality in fact i mean we are not gonna take off so so those are the i mean that's just one example but whether that's advisory or or market linkage or input linkage every next day we believe that i mean our job is to be to be more and more efficient so that we can create a right user friendly working environment for farmers they don't i mean any individual farmer in india they have multiple agricultural
• 15:30 - 16:00 requirements right they want to buy seed fertilizer pesticides they need advisory they need financing warehousing machinery credit insurance of course at the end of season they want to sell the produce at right price to right market but in reality ironically for all these multiple agricultural requirements they have to rely upon different people and a farmer who has just two to three acres of land holding 70 000 rupees of net annual income chasing these many people that's that's not fair and that's where
• 16:00 - 16:30 they lose efficiency so every day i mean i wouldn't say that you know that we are in a position to solve all the all the farmers problems and challenges but that's our day-to-day quest or zid to create or to to become capable or to be capable of you know to bringing everything related to agriculture so that they can just focus on the farm and we can bring everything related to the aggregate close to their farm gate so yeah uh okay but then uh
• 16:30 - 17:00 from a layman's point of view if i am seeing this so i see there is a total asymmetry between the farmers and the consumer and then this gap needs to be addressed and i i'm getting everything but then is it is it all possible through the on onto entrepreneur or the venture capitalist that this or this sector requires an active government intervention as well because there are sectors we have we see like big uh um in india if we see there
• 17:00 - 17:30 are big success stories of i.t companies or we see e-commerce they have grown without any government interventions and they've made it big but then this agri-tech industry and we see it blooming recently then do you think that this sector also being very politically active needs uh government intervention for the farmers and for the uh agri-tech companies as well see india is a country where uh i think
• 17:30 - 18:00 for uh for if i mean everywhere you need uh everywhere there is some policy to operate right so i mean why only agriculture you you take an example of fintech right i mean at some point and that was highly regulated too right pharma uh right uh and and also the e-commerce part right i mean where interstate goods transfer your gst and all those things right so but yes i mean all these things are just
• 18:00 - 18:30 just just an enabler for your business right be it agree authentic however yes in case of agriculture considering it's a 50 percent contributor to your national economy of course i mean government is is the largest institution but uh but here and but here i think the the startups entrepreneurs and government in fact they just need to collaborate right so and similarly like what we are working at the heart it's not like we are competing with government
• 18:30 - 19:00 rather it's more like a complimentary right so for example across india each district has one krishi wigan right which is an extension of the state level agriculture university and that's a that's that's an amazing infrastructure for that matter as far i mean for i mean to provide crop advisory to farmer but uh but but in the same district you would have more than one lab farm so for one kvk that's not possible to go and to touch base each and every individual farmer at the same time
• 19:00 - 19:30 for a farmer i mean kvk is 40 kilometer far from my village right it's not possible for me to go to kvk for every single query so that's where people like us kind of bridge the gap right because we take your knowledge and research and then we kind of you know we use our technology and then we make it available to as many users as possible right so that's what i meant when i said that it's it's more like a complimentary okay so so would you say that government is working for people like you and helping you scale
• 19:30 - 20:00 and grow well government government is working for for everyone okay it's not like they are working for people like me that one that is not fair to say but yeah i think but still in in in agree there are so many policy level gaps and that's where uh i think as an entrepreneur or people like us we always you know put our point in front of policy makers in a in a polite way that how things can be more scalable and robust but uh but yeah i
• 20:00 - 20:30 think but largely i believe that india as i said india is a country where you have as per government record you have 140 million farmers it's not possible for any individual shashankar the house to to solve problem for each and every individual farmer but but but for sure if we are doing some bit of good work this can be this can be used as a reference right and this can be used by as a reference to replicate by someone else be it public or be private partner
• 20:30 - 21:00 right i mean for the benefit of farmer and i think people should be fine with that okay okay so we see a mass outlook currently there's a mass output regarding the farm bill so would you like to comment anything on that yeah yeah why not so i believe that i think the uh i think the intention is good uh again it's a it's a complex uh india is a complex complex country with huge diversity so
• 21:00 - 21:30 any significant change overnight that should not be i mean that's that's not gonna happen for sure but in longer run uh i believe that uh this is going to help farmer uh the reason of protest i believe that the these ordinances are not very well articulated right and and and i think that's not that's not unique with just these three ordinances or bills right i mean in india if you have if you have any new
• 21:30 - 22:00 you know reform uh somehow it's written in a very complex words i don't know why right it's very difficult for any common mask to read and to understand right i mean why can't we re write in a simple word uh the way how i understand these ordinances is that it's it talks about creating an alternative channel for pharma right i mean it doesn't talk about eliminating any of the existing layers so where is the problem in that case right i mean if you don't find the newer alternative channel lucrative then you it's it's all your sole
• 22:00 - 22:30 discretion to remain stick to the existing channel where you have been associated that's a simple that's a simple logic so where is the problem but yeah i think ongoing farmers produce because i think uh the overall the new builds that's not very well articulated for the common user i think that could be one of the reason however there are a few amendments which are needed for sure i'm sure policy makers they will find time and they will make few amendments with respect okay okay so um okay so i can think of one more
• 22:30 - 23:00 question so it is it is really amazing to see all the ugly tech start up and coming and they're coming up with a lot of innovation so according to you what could be what is what is next like what could be the next innovation coming up in india in agritech i would say again this is not just related to aggregate the way how data uh and smartphone penetration is increasing
• 23:00 - 23:30 i strongly believe that i mean again i mean we always imagine a hypothetical scenario where each and every individual indian farmer would have smartphone and they will i mean and irrespective of their land holding they can see their entire farm on their on their phone itself and they can order uh best agricultural input directly from competitive sources they can sell the produce i think that sort of you know dream every day every moment we see uh in general not just specific to the
• 23:30 - 24:00 heart and i think most of the aggregate startups working in the same direction because see entrepreneurs build for future and that's the future right i mean like going forward uh somewhere down the line in fact people will have access to data people will have access to smartphone so that means uh that means that like things will be more transparent uh so yeah and again i mean on top of that we are talking about a sector it's it's a large sector again i mean i
• 24:00 - 24:30 strongly believe that again it does require many many they have it doesn't quite finish for that matter so how how was covet crisis for uh your company how did did you change anything did you did it to make you see through a new perspective did you change any strategies how how was it well i think firstly uh firstly it was a good reality check that
• 24:30 - 25:00 as a team as an organization as a model how you know volatile you are or how strong foundation you have laid as a as an organization and i think we were very happy because uh we we could uh we could just uh kind of you know pass it through in a positive way uh and again i'm in reality check because uh that as an organization as a team as an entrepreneur how capable you are you know to adopt the new changes right
• 25:00 - 25:30 i think and this is this is just common for everyone i mean not just for entrepreneur but for everyone so and i think thankfully gladly we i think we demonstrated that too right i mean for example all our deliveries of agri input to our heart centers and farmers it used to happen early morning 3 a.m to 9 a.m uh those things right i mean similarly aggregation of farm produce right like corn or wheat or lychee again it used to happen early morning so those things and i think we felt very we felt very proud because because we
• 25:30 - 26:00 could support our farmers uh in that unprecedented scenario and uh and and i think great work by the entire team right because in that situation when at least team members or colleagues i mean people you know they agreed to to come out and to kind of you know to work uh in the in the open environment although as an organization we took uh uh whatever kind of you know possible care we could take but we like we insured all those facilities for those people uh the few of the good thing we observed
• 26:00 - 26:30 and that's the digital adoption because uh like we started receiving more calls and our call centers farmers started using our payment gateways there were more downloads app downloads so i mean those were the few signs and few things that you know that farmers in india in fact they are pretty much ready to kind of adopt new technology new digital interfaces that is one good sign we observe and more importantly since again uh they had as a model is business to farmer right so uh so povert somehow it also helped
• 26:30 - 27:00 businesses to change their mindset that uh that why farmers are important for their business right i mean see indian indian agri businesses they have been doing this business but uh with no uh uh with no sort of you know uh with no access to farmers right i mean they have been working with middlemen wholesalers and all those people but this was the time when they started believing that no they're i mean they started believing the importance of uh
• 27:00 - 27:30 you know transparent or robust supply chain uh so i'm sure in longer run this is going to help you know indian farmers for sure but uh but yeah but overall digital adoption uh the importance of uh you know farmers and strong supply chain for agribusinesses and as an organization i think it was a it was a good field that we have laid a very strong foundation okay so lastly would you uh what message would you give to the youth
• 27:30 - 28:00 who want to enter this entrepreneurial ecosystem i believe that i don't qualify to to give gyan and there is no hard and fast rule it's it's your it's your own journey it's your own dream i mean no no other suggestion from people like me can help you firstly that's a that's a larger disclaimer but i think why not you have made it big like right from like the journey you mentioned so you must have had a lot of learnings right
• 28:00 - 28:30 why not no see learnings are many but but again this that's just for me and i'm not sure that you know whether this will help other people or not but i think one blanket advice i can share is that uh again i mean just i mean just believe in yourself work on your dream consistently i mean this has to be an ongoing process and you just need to be consistent i mean don't worry about the results just be consistent and that's exactly what happened with us right i mean we really wanted to bid to to build a large uh you know
• 28:30 - 29:00 platform for indian farmers and as i said earlier that when we started at that point we didn't really know that another how it's gonna happen but with respect to time every year next year to next year at each stage we found someone right i mean someone who you know who who came forward and who helped us right i mean that would happen only because we were part of the race right otherwise that would have been very difficult so that's the simple advice that you know that and and that's not possible unless until
• 29:00 - 29:30 you are not very much confident about the goal about the dream or about the thing you want to achieve so that's why that's what i said that in that work on your goal keep always your goal bigger and in aspirational so that you always remain motivated irrespective of your result and just be consistent without worrying about the result you will find the way things will fall in line things will fall in place as per your dream okay oh i guess so um done thank you so much thank you
• 29:30 - 30:00 okay for your time thanks guys thanks deepti your questions were very very uh