The Ugly Truth About Why You Can't Stay Motivated

Summary

Highlights

• Sean Ferres humorously critiques modern life as a dopamine-driven, distraction-filled era. 🎭
• A notable experiment with birds highlights the powerful impact of dopamine on behavior. 🦜
• Instant gratification can lead to a reduced capacity for delayed rewards, hampering motivation. 🌟
• Dopamine isn't necessarily about happiness, but rather about novelty and excitement. 🎢
• Sean shares personal anecdotes about experiencing dips in motivation due to lifestyle changes. 🌊

Key Takeaways

• Modern life offers instant gratification, leading to motivation issues. 🍕
• Dopamine plays a critical role in motivation, but is misunderstood as the happiness hormone. 😊
• Resetting dopamine responses can improve productivity and motivation. 🎯
• Building a business often requires sacrificing short-term pleasures for long-term gains. 💼
• Structured routines and limiting distractions are crucial for achieving success. 📅

Overview

Chapters

• 00:00 - 00:30: Introduction The introduction humorously begins with a mock claim of being the top "woke" crypto trillionaire and client acquisition coach for copywriters. The speaker quickly clarifies that they are joking and not Alex Becker, a notable entrepreneur. The chapter gives a nod to Alex Becker, acknowledging his success as a multi-millionaire and his role in confirming a certain theory, which is hinted at but not yet revealed.
• 00:30 - 03:00: The Motivation Problem This chapter addresses the common issue of lacking motivation even when one knows what needs to be done. It describes the struggle of having a critical task on your to-do list but continuously postponing it in favor of less important activities. The problem manifests as procrastination and an inability to harness the necessary willpower and discipline to complete the crucial task by the day's end.
• 03:00 - 05:00: Personal Story: Work and Play This chapter discusses a common issue faced in the 21st century that has significant implications for one's life. The speaker emphasizes the importance of understanding and addressing this issue, as failing to do so could jeopardize achieving personal goals and fulfillment in life. The tone underscores urgency and the necessity of intervention to avoid experiencing an unfulfilled life.
• 05:00 - 10:00: Dr. Douglas Lyle's Dopamine Experiment In this chapter titled 'Dr. Douglas Lyle's Dopamine Experiment', the narrator shares a personal story reflecting on his intense work ethic over the past three years. Despite appearances on social media, his life was largely consumed by work from 2017 to 2020, at the expense of his social and dating life. The narrator suggests watching a video to the end and engaging with it by liking and subscribing, hinting at some insights or revelations to follow.
• 10:00 - 15:00: The Human Brain and Instant Gratification The speaker discusses how they made a decision to move to the Gold Coast in Australia, which led to significant lifestyle changes. Initially motivated by the positive payoff, the decision brought new social opportunities but also led to increased partying, drinking, and engaging in recreational activities typical of party culture. These changes began to manifest over a few months as the speaker adapted to their new environment.
• 15:00 - 20:00: Dopamine and Its Effects This chapter discusses the impact of dopamine on productivity. The narrator describes experiencing a significant drop in productivity, feeling baffled and unable to understand why. They mention feeling hungover part of the time but note the lack of productivity continues even mid-week, highlighting the unnoticed effects of dopamine over time.
• 20:00 - 25:00: Avoiding Distractions The chapter 'Avoiding Distractions' begins with the narrator expressing difficulty in focusing and getting into their usual productive mode. They reminisce about how they used to work for extended periods but found it challenging to do so in their new environment, possibly blaming the relaxing beach air. Their breakthrough comes from discovering a TED talk by Dr. Douglas Lyle, which explains the role of dopamine and motivation in the brain. The insights from this talk help them understand their struggle, providing clarity and making sense of their predicament.
• 25:00 - 30:00: Building Mode vs. Maintenance Mode The chapter discusses a profound moment of realization for the speaker. In a related example from a TED talk, an experiment is described involving a male grey shrike bird. The bird was taken from the wild and placed in a cage with two buttons: a blue button and a red button. Pressing the blue button opened the cage door, allowing the bird the freedom to fly away and engage in natural behaviors such as planting seeds, finding food, and mating.
• 30:00 - 35:00: Rewiring the Brain for Success This chapter discusses the concept of rewiring the brain for achieving success, drawing an analogy using birds to illustrate behavioral conditioning. The story humorously describes how a bird learns to press a button that releases a female bird, indicating preference and motivation. The metaphor suggests that repeated exposure and strategic decision-making can lead to preferred outcomes, although it humorously exaggerates the consequences for the bird.
• 35:00 - 45:00: Finding Personal Rhythm In this chapter titled 'Finding Personal Rhythm,' the discussion centers on an experimental setup involving birds and a human brain. They describe an experiment where buttons are used to stimulate responses, with a fascinating yet controversial method of delivering cocaine directly to the brain's pleasure center to analyze conditioned responses and pleasure-driven behavior.
• 45:00 - 50:00: Conclusion: Live Without Regrets The chapter 'Conclusion: Live Without Regrets' ends with a story about a male grey shrike bird that became obsessed with repeatedly pressing a red button, which presumably provided some form of satisfaction, to the exclusion of everything else. He ignored other birds, food, and water, and kept pressing the red button until he died. The story serves as a poignant metaphor or warning about obsessive behavior and the importance of living a balanced life, suggesting that one should live without regrets.

The Ugly Truth About Why You Can't Stay Motivated Transcription

• 00:00 - 00:30 as youtube's number one most awoke fullest house crypto trillionaire degenerate client acquisition coach for copywriters who's also extremely pg family friendly and has an incredible body i'm kidding i'm not alex becker okay there can only be one alex becker but shout out to alex for being the first super successful like multi multi-millionaire entrepreneur to kind of confirm this theory that i've been
• 00:30 - 01:00 having for a while and really vocalize it and talk about it so tell me have you ever felt like you know exactly what you need to be doing what you need to be working on but for some ungodly reason that you just can't put your finger on you just cannot find the motivation the willpower the discipline to actually do it it's like you have this important thing on your to-do list that's sitting there and you will put anything and everything above that important thing to the point where it reaches the end of the day and the important thing the one important thing that you have to do has
• 01:00 - 01:30 not been done does this happen every day in this video i'm going to reveal the exact science behind why this is happening because believe it or not it's actually extremely common in the 21st century and frankly until you know how to fix this it's something that is going to be really really dangerous and might frankly just ruin your [ __ ] life no god please no no okay i don't mean to sound dramatic here but this is that important this is quite literally the difference between achieving all of your life's goals and dying empty and
• 01:30 - 02:00 unfulfilled okay so you might want to watch this video until the end okay might also want to smash a like and subscribe buttons too just for good luck you know that kind of thing so story time the last three years despite what it might look like now on my social media i have been grinding really really hard yeah boy okay i'm talking i used to work all day every single day on my business my entire life was pretty much just work from 2017 until about 2020. i had hardly any social life hardly any dating life to be honest i'm really glad
• 02:00 - 02:30 i did that because well it paid off pretty [ __ ] well clearly and then four months ago i made the decision to move to the gold coast in australia [Music] i just have a lot more friends here and so naturally i started partying more i started drinking more i started doing other party favors that go along with partying and for the first couple months
• 02:30 - 03:00 i literally just couldn't get anything done my productivity absolutely [ __ ] tanked and i just i honestly baffled me like i just could not work out why [Music] despite obviously being hungover half the time i meant like you know when that sort of period ends and it's kind of mid-week tuesday wednesday thursday
• 03:00 - 03:30 i just couldn't like kick it into gear like i used to and really enter that kind of like hustle mode where i could just work for hours and hours and like i used to be able to i thought it was like the sea air or something like that and just oh the beach air it's too relaxing you know i i literally could not work out for the life of me what the hell was going on then one day i discovered a ted talk from this famous psychologist dr douglas lyle and it was about dopamine and motivation and how they actually work in the brain and everything he said just clicked right away and it all made so much sense
• 03:30 - 04:00 like my reality just came crumbling down on me and everything clicked one of the things he talked about in his ted talk was that he did an experiment with a type of bird called the male grey shrike and what they did was they took it out of the wild and they put it in a cage okay and they gave it two buttons in front of it the blue button and the red button now the blue button if you press the blue button would open the cage door set him free and he could you know fly off and do what birds do you know go plant seeds eat food mate with female birds
• 04:00 - 04:30 and all that fun stuff the red button the magic button would actually open a trapdoor which released a female bird of the same species who was ready to rock and roll if you know what i'm saying it didn't take long for that bird to figure out which button it preferred and uh yeah man smashed his balls off and to the point where he um probably had absolutely no testosterone put semen left inside of him i don't know how
• 04:30 - 05:00 birds reproduce do they have seen i don't know i don't think about it then what they did is they switched the buttons okay so then the blue button became the female button and then the red button what they did is they i don't know how this worked but they somehow got a glass like pipe which they drilled into his brain you know without killing him and every time he hit the red button it would actually release like a trace amount of cocaine directly into the you know dopamine center the pleasure center of his brain now what was very interesting is that
• 05:00 - 05:30 you know he went from smashing the hell out of the red button which was for the female completely ignored the blue button after figuring out that it did the same thing and only you can guess which button you started hitting red red red red red all day every day to the point where he completely ignored any females that were in the cage okay he ignored food he ignored water and 10 days later this bird did nothing but smashed the red button all day every day and died moment of silence for that male grey shrike probably died really happy though and in
• 05:30 - 06:00 this talk the psychologist talks about how motivation actually works and the triad of how motivation works in the birds in rats and humans because we're really not that different and really motivation has three core components number one it's like a triangle okay number one seek pleasure okay which if you're a bird is pretty much just food and sex avoid pain and then conserve energy is the third one okay so take the path of least resistance effectively you want to conserve energy for survival right it's like a survival
• 06:00 - 06:30 instinct because you can't run away from lions if you're too tired the problem is that humans are no [ __ ] different our brain is an outdated piece of [ __ ] okay it is designed purely for survival and that means food and sex that is it hunt for food and [ __ ] that is probably why those two activities release so much dopamine if you're wondering in caveman times we have to do a lot to release a trigger of dopamine right you have to go like hunt for a gazelle stab the thing cook it eat
• 06:30 - 07:00 it and then that feeling of victory of accomplishment of bringing that thing back to your tribe would release you know and trigger dopamine right and so it wasn't very [ __ ] hard to be motivated and you know ambitious because that was kind of like the default there was really no other way to get a dopamine hit besides doing something productive for survival now holy [ __ ] the world we live in is a world of just pure instant gratification anything anything at all you want you can have with the [ __ ] press of a button with some app you can have food arrive at your doorstep you can have girls arriving
• 07:00 - 07:30 here doorstep tinder right we have we have it all it's all right there instantly straight away you want happiness you want anything it's it's it's on demand okay we live in a world on demand and it is destroying humanity this object right here i love it i love it so much i have made well over a million nearly two million dollars pretty much all from this thing alone okay it is great iphone fantastic invention but i also [ __ ] hate it this thing right here is quite literally destroying your
• 07:30 - 08:00 willpower and motivation your phone works in exactly the same way as a slot machine okay slot machines work so well because they are randomized you pull the trigger sometimes you win sometimes you don't same exact thing with your phone you check it you tap you open sometimes there's nothing sometimes there's a message sometimes there's no messages sometimes it's like 20. you never know it's always random and it's always exciting it's like a new exciting thing that keeps you on your toes and every time you check
• 08:00 - 08:30 your phone you get a little hit of dopamine in your brain that lights up this same exact pleasure centers that drugs like cocaine do so people think dopamine is like the happiness hormone right well correct me if i'm wrong but depression rates suicide rates are an all-time high and getting even higher day by day as social media and the instant gratification lifestyle we live in becomes bigger and bigger and more a daily part of our lives dopamine is not the happiness hormone it is not the pleasure hormone it is the novelty
• 08:30 - 09:00 hormone it lights up when new or exciting things happen this is why we don't get the same kick or buzz or joy or excitement from things that we've had for a while even if when we first got them we were pumped about it it was super exciting okay it could be a new you know relationship it could be a new car a new toy a new client a new house new something pretty soon the excitement wears off and it's just kind of meh it's not exciting anymore we don't get any form of excitement whatsoever from it only exception being my car my mustang i don't know what the hell it is about it every single time every time every day i
• 09:00 - 09:30 get behind the wheel that thing my eyes light up like christmas i'm like a child and that thing brings me immense joy every single time highly recommend you get your hands on one the point is dopamine doesn't care about the context of the situation that it's in okay it is purely binary it is ones and zeros in your brain that could not give two [ __ ] about what the context is or what the thing that caused it to light up is all at once is the shortest path to pleasure and it will light up if you can get that can you see how there might be a [ __ ] problem here if you're trying to build a
• 09:30 - 10:00 business business is not short-term gratification it is weeks or months before the work you're putting in now will likely pay off and you'll actually get something from it there's no instant gratification monkey saying [ __ ] hey congrats you sent a dm to a prospect he's a cookie okay so you're just not motivated to do it and your brain because it's a dumb [ __ ] pleasure seeking ape will coax you will talk you into doing something that is easier and more fun because it just wants to get that dopamine spike and by succumbing to that and engaging
• 10:00 - 10:30 in activities that give you that dopamine spike you are quite literally rewiring and training your brain to take the path of least resistance and avoid the long path aka the path of work aka the path of getting everything you [ __ ] want in life okay you're raising the baseline dopamine levels so high so that when doing things that are less exciting come along you just don't have the motivation and willpower and you just don't want to do them because they're just not fun when my average sunday went from working okay because i
• 10:30 - 11:00 used to work seven days a week it was just my default it was completely normal to me and when i moved to the gold coast my average sunday went from that to waking up in the morning gotta thank god [Applause] [Music] [Music] literally like penthouse party on the [ __ ] gold coast palm beach beautiful pacific ocean in front of me having
• 11:00 - 11:30 great chats with a bunch of my friends okay floating with chicks doing that kidding mom i'm an innocent church boy and i would never partake in such debauchery let's just pretend you believe that but that became my average sunday okay not even standout sunday like that was my average sunday at one point like that was my average [ __ ] wednesday right i don't want to tell you what my saturday nights were like okay you would it's just so disgustingly degenerate i don't even want to talk about it right but you can imagine right on these sundays my dopamine levels are being
• 11:30 - 12:00 catapulted into the [ __ ] stratosphere okay so high they're [ __ ] orbiting jupiter last time i heard from them so when tuesday rolls around and it's time to get back to normal work okay but get back to you know building cnb building my program finding out new client acquisition strategies sharpening my edge you know getting my clients amazing results building out the program all that good stuff i just didn't have the same level of motivation and excitement to do it anymore and i would
• 12:00 - 12:30 just put it off and no kidding right because my baseline dopamine levels were set so [ __ ] high from the weekend that everything below that was just a disappointment right and i'll just put it off i have something to do with drinking or substances or any of that stuff it's like even something as simple as just like kind of having a you know innocent ish conversation with a cute girl and you know she's responding well and you guys are flirting and i don't know maybe you end up kissing or something like that and your brain your dog means that is it just like dude more of this this feels amazing of course work is boring now and you don't
• 12:30 - 13:00 want to do it right because it's like a zero comparatively side by side writing a sales letter floating with hot chicks and kissing them it's like a zero and a ten and it's just it's not even close in your brain of course your brain doesn't want to do it and you don't even have to be a degenerate piece of [ __ ] like me this has exactly the same effect so does tv so does video games they light up exactly the same dopamine pleasure centers in your brain that you know coke and partying and girls and all that fun stuff does remember it's the novelty molecule squid games
• 13:00 - 13:30 watching that [ __ ] it's gripping it's addictive who's gonna live who's gonna die you're on the edge of your seat okay i've never seen it i i refuse to let myself watch it because i watch a trailer on netflix that [ __ ] looks really good and addictive as [ __ ] and for that exact reason i will not let myself anywhere near it social media facebook these people literally have the world's smartest engineers and psychologists whose job is to do nothing
• 13:30 - 14:00 except sit at a desk all day with the sole purpose of wondering how they can make you open facebook more often because the more often you open facebook the more ads you see and the more money they make from advertising revenue it is you versus two trillion dollar companies okay you're against apple and [ __ ] facebook and they're teaming up against you and you're sitting here thinking that oh your willpower is gonna be enough to fight off the two conglomerates with the world's smartest humans working at them
• 14:00 - 14:30 designed to get you addicted to your phone you my friend don't stand a [ __ ] chance and every time you cave in and you check your phone you are destroying your focus muscle if you feel a compulsion to check your phone you are addicted to dopamine this is affecting you okay and i'll be the first to admit this is something i have struggled with a lot as well okay i still struggle with this a day-to-day basis if i'm not careful if i don't catch myself i will fall right into this okay i'm not immune to this at all so what am i saying smash your phone throw it away okay never [ __ ] go out ever again never leave
• 14:30 - 15:00 your house don't socialize with anyone okay delete tinder or you never speak to any females and girls and have fun ever again never travel anywhere ever again yeah actually that's kind of exactly what i'm saying when you're in business building mode and you're trying to get off the ground you're trying to get to that first ten thousand dollars a month everything else is a distraction and it has to go okay not forever just temporarily that means tv has to go that includes youtube video games they gotta go if for some [ __ ] stupid reason you have tik tok installed on your phone
• 15:00 - 15:30 delete it unless your target audience consists of 12 year olds that [ __ ] should not be anywhere to be found on your phone okay it is cancer every social media app not strictly related to you getting clients delete it from your phone limit your drinking don't take drugs okay don't eat shitty processed foods that make you feel good in the moment cut out sugar out completely if at all possible even better honestly if you don't eat at all anything until you're done working for the day okay i know it sounds kind of extreme um but that's really i mean it's
• 15:30 - 16:00 just doing a 16 to 20 hour fast every single day having dinner it's quite literally called omad one meal a day it's becoming very popular becoming popular for a reason because it [ __ ] works right you know the feeling at 2pm you know that post-lunch slump where you're sitting there like the [ __ ] drilling and you can't can't drop any kind of willpower energy or motivation to do anything right of course you can't you can't do [ __ ] when you when your entire body's energy is trying to digest the food that's inside of it so if at all possible
• 16:00 - 16:30 just don't eat right until after you're done working i truly wish i did not have to eat at all okay i wish i could be like elon musk i read in his biography he thinks the same thing i wish i could just take a pill a day that has the 3 500 calories to 4 000 calories i have to eat every day all the macronutrients all the good stuff take the pill tug of water get it done back to work right that would be a dream but i have to eat okay because i'd rather [ __ ] die than be small and that's just a fact okay junk foods foods that make you tired cut them out delete them stop watching porn
• 16:30 - 17:00 guys girls if you're single delete tinder stop going on dates stop hooking up okay it's degenerate nonsense and this is coming from possibly the world's number one leading authority in what it means to be a degenerate you're not an ape control your sexual impulses the female population is not going anywhere okay your dick is not gonna shrivel up and fall off if you don't use it for a few weeks or a few months okay i've had periods in my life where i've been getting after it for you know two three times a day right and i've had other periods of my life where i've been
• 17:00 - 17:30 completely celibate abstained from sex completely for months like an embarrassingly amount of months right to the point where i thought my [ __ ] virginity was going to grow back okay it was like 10 months i was actually trying to see if i could achieve like full god mode go for a full year but i had a halloween yacht party and there was a couple cuties on there and i i cracked okay i cracked but you can guess which of those two periods was the most productive period of my life okay it's not even close that 10 month period where i was celibate i accomplished more in that 10 months than probably the
• 17:30 - 18:00 three years that came before that right i grew my business from you know low six figures to seven figures right three x my business got signed to spinner records which is the world's number one massively most biggest dance music label in the world that's english built the best body on the whole of youtube i'm just kidding but my own personal best body i was in the best shape of my life okay this was during the start of the pandemics that did kind of make things easier where everything's shut and i don't really have the opportunity to go out and you know meet people and mingle and whatnot
• 18:00 - 18:30 not only that it was actually the most rewarding fulfilling and honestly happiest 10 months period of my entire life okay that's what true happiness is right it's making meaningful progress towards goals that you care about okay happiness is not some quick rush quick hit of the dopamine all right dopamine is not the happiness hormone dopamine is quite literally the opposite of happiness it's fake happiness okay that's happiness that leads to sadness which then leads to depression no not
• 18:30 - 19:00 where you want to be but guys and i say guys because youtube tells me that 98 of my youtube audience is apparently men so trust me on this okay i'm gonna get all the heat for this i don't care girls are a distraction don't believe me ask the world's number one leading authority on hooking up with hot females dan bulsarian [Music] he will tell you exactly the same thing
• 19:00 - 19:30 you read his book you watch interviews with him and he says the same thing right it's not just the time that you spend with them right that's like a time suck or whatever it's the texting to meet up okay they're flirting they're going back and forth and oh my god this this cute girl that i like said something said something like she's flirting with me and now you're [ __ ] high on dopamine while you're trying to work obviously you're not getting anything done okay and then you gotta spend like [ __ ] five minutes coming up with like a witty response trying to win her over and then you know you put your phone aside and try to go back to work you're not really working okay you think
• 19:30 - 20:00 your attention's here your attention is 100 over here on the phone right and then you coordinate logistics and then she does come over and then you guys wine and dine each other you do the deed and then of course you're tired after sex okay because you just [ __ ] literally just shot out all of your testosterone your chi your life energy and now your dopamine levels are so jacked up okay from raising the baseline so high from these enjoyable activities that now thursday two days from now when you have this important project you're trying to sit down and research a [ __ ] sales letter and you just can't be [ __ ] to
• 20:00 - 20:30 do it you can't you find can't find the motivation the willpower to get it done and you're wondering why this is why this is everything okay am i saying to be a monk for the rest of your life and never have sex again never do fun [ __ ] again never travel never party never drink never do you know never enjoying any of life's like great pleasures not at all okay that sounds like an extremely boring uninspiring life okay if you look at my instagram once again you will see that i wouldn't exactly describe my life as boring
• 20:30 - 21:00 but i'm able to do all of this stuff now because i've already hit a point where i'm at seven figures i have a team that does all of the heavy lifting for me okay that are all of the sales the logistics the operations all that fun stuff to admin so whether i'm working snorkeling on hamilton island or passed out in a [ __ ] rooftop somewhere the work's getting done okay the sales are coming in the clients are coming in the money's coming in
• 21:00 - 21:30 you are not at that point okay you are not in maintenance mode you are in build mode when i was in build mode this was not at all what my life looked like in those 30 days where i talked about you know how i went from zero to ten thousand dollars a month in 30 days those 30 days i quite literally did absolutely nothing except work and then my only break for the day my big reward would be go to gym and then [ __ ] eat and then work again and then sleep and then repeat every day for 30 days nothing else and guess what it was easy okay because i
• 21:30 - 22:00 wasn't doing anything that was actually fun and so all of a sudden you become so numb and so detoxed to dopamine right your baseline levels are so low and your tolerance is so low again that essentially even the most minor mundane things like finishing an email for a client all of a sudden becomes fun you get a little hit of dopamine from it then of course when you do something actually meaningful like i don't know sign a client that's like a [ __ ] sledgehammer of dopamine and now dude that's there's just so much dopamine
• 22:00 - 22:30 there that from that action that you quite literally cannot stop you are addicted to the process that got you that dopamine which is working and all of a sudden it becomes enjoyable and you're in this big upward spiral of work and success and money and results rather than the downward spiral of the you know dopamine overload that you were in before you need to learn to rewire your brain to receive dopamine from the things that actually matter that are actually important to achieving your long-term goals that sounds too hardcore for you or whatever just start smaller okay you don't have to completely like smash your phone or have it on airplane
• 22:30 - 23:00 mode 24 7 and leave it in the kitchen drawer at the bare bare minimum okay put it in do not disturb and just leave it and do not disturb all day every day it absolutely baffles me how many people are working and they literally have their phone next to them with notifications turned on [ __ ] flashing up in their face every like 45 seconds stealing their attention away from their life's work from what's important and and [ __ ] the attention residue your attention is left on the phone there's a lot of science to back this [ __ ] up but it just blows my mind right how many
• 23:00 - 23:30 people just literally give all of their attention to their phone to [ __ ] that's completely meaningless right to [ __ ] someone mentioned you in a comment on facebook who the [ __ ] has right let's let's be real if you work while you have your phone next to you with notifications turned on and you are not expecting some life-altering message to come in that time which you absolutely need to have it on for you disgust me okay you absolutely have to change that you cannot work like that next take the social media apps off the first page of your phone right put them on [ __ ]
• 23:30 - 24:00 like page six in some folder that's buried so you're not tempted to check them okay out of sight out of mind you won't check them as often if you can't see them straight up absolutely cannot avoid watching tv for whatever reason just limited to 30 minutes a day okay of your favorite tv show and that's it okay i put it at the end of your workday so you're using it as a reward for doing the work that you were supposed to do so you can do some of these things sparingly you have to completely cut out everything you have to severely limit the amount of dopamine spiking activities that you're engaging with and
• 24:00 - 24:30 then use them strategically in a way that is after you're finished working when you do this dopamine detox okay it's not going to be easy right day one and two are gonna be difficult your brain is gonna pull out every [ __ ] trick in the book to try and get you to go back to your old ways okay it is going to try and convince you so hard and it is going to be like a perfectly copyrighted sales letter because your brain knows you so well it knows your strengths it knows your weaknesses it knows the [ __ ] objections you're going to put up and it knows the way around those objections
• 24:30 - 25:00 and it's gonna try and talk you into it okay you have to stay strong you have to not let it day three onwards is going to become so much easier just like with fasting if you've ever done that day three onwards gets easier because you are detox that dopamine baseline is coming back down and the things that are actually important that you need to be doing like working eating healthily working out those things all of a sudden start to become fun again you start to actually get a bit of buzz a bit of kick a bit of a bit of joy from doing those things i assure you do this for three to six months okay
• 25:00 - 25:30 honestly three months at the most if you do it properly until your business is at ten thousand dollars a month okay or whatever goal that you set for yourself which you're happy with no partying no girls or guys no tv okay not checking your phone 100 [ __ ] times a day no video games no [ __ ] and when you do okay use it sparingly as a way to feed the beast okay you want to train yourself quite literally like pavlov's dog to condition yourself to receive that dopamine spike from doing things that are beneficial to your life into your business and if you are gonna do
• 25:30 - 26:00 those fun things then use it as a way to reward yourself so that your brain wants to do more of the process that got you there which is do the work so i can get the reward so i can feel good okay this doesn't mean send one dm and then go eat a whole tub of [ __ ] cookie dough ice cream okay not what i said that's not what i said it's not what i mean okay i mean like work for like literally eight to twelve hours okay not necessarily straight you could break it up go for a walk or whatever and then okay when you're done with your work day then just do 30 minutes of something that you enjoy that's something that
• 26:00 - 26:30 brings you joy something that gives you a little hit of dopamine [ __ ] go to sleep wake up early on time the next day get it done repeat okay you're in build mode nothing else matters until you have your financial situation sorted i can't believe how many people are just [ __ ] content being broke but like going out and partying and having a great social life and a great dating life and relationships and all this [ __ ] [ __ ] to be honest like but they're living paycheck to paycheck and they're miserable like get your finances [ __ ] sorted get the business up and running and then everything else will take care
• 26:30 - 27:00 of itself okay personal rhythm that used to work really well for me uh is going 11 days straight and just working doing nothing except work for 11 days and then taking three days off to go travel go to something fun go party go let loose go do whatever you want to do the whole weekend thing seven days you know [ __ ] five days two days it's just too short it doesn't work you spend five days working okay weekend rolls around okay then you spike your dopamine to the moon right and then so you've you know you're hungover probably sunday and then you've lost monday you know you've lost all of your steam and traction and motivation and then you really really
• 27:00 - 27:30 get back into the swing of things and back into momentum by like you know sort of mid-week wednesday you really only have like [ __ ] two maybe three days and then it's party time again you know and you've you've lost again you only have half a week so really eleven days minimum to get hit your full stride um and like i said those dopamine baselines will be lower it'll be much easier to continue working because you'll actually get joy from it because you've removed the things that are you know the dopamine thieves so give that a shot but you know really just find whether rhythm actually works for you not what you
• 27:30 - 28:00 think works for you but what actually works for you but sean that sounds boring and hard and i don't want to do that it's [ __ ] uninspiring like yes yes it is boring okay building a successful business is supposed to be boring and it's supposed to be hard or guess what newsflash everyone would have one but they don't okay 95 of these instant gratification monkeys out there that claim they want to you know be a successful entrepreneur and start a business and live out their dreams never do [ __ ] about it they never
• 28:00 - 28:30 get past the first step okay because the process is simply just too [ __ ] boring once you hit that 10k month mark or whatever goal you set then you can outsource things you have the money to hire people to do the work for you then you can start to travel and delegate and do all this fun stuff and live life listen i have helped more freelance copywriters hit ten thousand dollars a month than any other human being i know it's what i do okay this [ __ ] works and it's not just the strategies that i
• 28:30 - 29:00 teach are better than everyone else's right it's the way i rewire my students my clients brains to literally operate like high performance fighter jets don't take this [ __ ] lightly right this is not just like some cool little trick or hack like this is it this is a secret sauce this is everything this is how you be a high performer and kick ass and win at life apply what i've literally just taught you in this video combine that with the strategies we teach in cmb and i'm not being dramatic when i say it'll literally change the trajectory of your life forever and after you hit the like
• 29:00 - 29:30 and subscribe buttons below i'll leave you with this one final little tip if you're ever struggling to conjure up the motivation to get some important work done remember one day you're going to be dead and buried and in those final moments you can either smile and think to yourself [ __ ] yes i lived an amazing life i'm so proud of it that was awesome or a tear can roll down your cheek
• 29:30 - 30:00 as you ponder on nothing but regrets emptiness despair and shame as you sit there and wish with every fiber of your being that you could take it back you could start over you could have more time and that you didn't just piss away the one and only life that you were given the choice is yours you don't have a lot of time so stop wasting it on dumb [ __ ] oh done was intense