"Unveiling the future of AI at Publicis Groupe"

Summary

Highlights

• Publicis Groupe is leveraging AI to transform into an intelligent system company, enhancing client offerings. 🔍
• Their core AI integrates vast datasets to improve consumer understanding and drive precise marketing strategies. 📊
• The company invests heavily in AI integration while emphasizing ethical use and employee empowerment. 🗝️
• AI is used to personalize content at scale, producing creative outputs with unprecedented speed and precision. 🎨
• Publicis is committed to being a leader in AI, positioning itself ahead of competitors through substantial investment. 🏆

Key Takeaways

• Publicis Groupe is transitioning from a holding company to an intelligent system company with AI at its core. 🚀
• Their unique platform, core AI, integrates trillions of data points for unmatched consumer insights and media effectiveness. 🎯
• Publicis’ AI-driven approach aims to superpower creativity and operational efficiency without replacing human ingenuity. 🤖
• Investment in AI is set to enhance personalized marketing, media precision, and operational excellence across the board. 💡
• The company's commitment to ethical AI ensures data privacy and combats bias while empowering employees through innovation. 🔒

Overview

Chapters

• 00:00 - 00:30: Introduction and Welcomes The chapter opens with a welcoming atmosphere as the music plays, setting the tone for the gathering. The host offers a warm welcome in French, 'bonjour,' to an audience attending a session. This meeting takes place in New York and includes several key members: three director members named Carla, Dave, and Nel, along with Sam, the Chief Solution Officer for North America. Sam’s presence is acknowledged and appreciated. The purpose of the session is briefly introduced, aiming to share important information with the audience.
• 00:30 - 01:30: Harnessing the Power of AI In this chapter titled 'Harnessing the Power of AI', the focus is on how AI is leveraged for clients, employees, and operational processes. The chapter highlights a unique model developed over the past decade, emphasizing the central role of people in this AI-driven approach. It notes the widespread attention AI received in 2023, including at global forums like Davos.
• 01:30 - 02:30: Publicis' Vision on AI The chapter titled 'Publicis' Vision on AI' discusses the dual nature of artificial intelligence (AI), highlighting that AI can be both a problem and a solution to numerous challenges. It acknowledges the overhype that AI may have received but emphasizes its growing centrality in various aspects of life and work. Publicis aims to engage its clients, the financial community, and its workforce in early discussions about the evolving role of AI as we move into the new year.
• 02:30 - 04:30: Publicis' Transformation Journey Chapter Title: Publicis' Transformation Journey Summary: This chapter focuses on Publicis' strategic transformation journey, particularly emphasizing their vision for AI integration. The narrative aims to establish a clear and transparent understanding of how AI will markedly influence Publicis' business operations in the future. Unlike superficial overviews, this chapter delves into concrete, detailed discussions about the actual work being done, rather than just theoretical concepts or highlights. The narrative invites readers to engage in a comprehensive exploration of Publicis' ongoing and future projects, illustrating the real and transformative impact of AI on their business strategies and outcomes.
• 04:30 - 05:30: Introduction of Marcel and AI Partnerships The introductory chapter focuses on Marcel and its partnerships with AI. It covers the allocation of time towards strategy and the engineering process of AI. Demos are presented to illustrate the practical application. The session is interactive, encouraging clients, investors, journalists, analysts, partners, and team members to engage by scanning a QR code for submitting questions.
• 05:30 - 07:00: Innovations in Creative Work with AI The chapter discusses the historical perspective and ongoing evolution of AI in creative work. Contrary to popular belief, AI's significant impacts did not begin with the advent of more recent technologies like Chat GPT. The roots of AI's influence in creativity have been taken seriously and explored by industry leaders for a considerable period. The chapter hints at thought leaders like Satya Nadella, emphasizing their roles in this transformation, although it leaves details about specific contributions or events for further elaboration.
• 07:00 - 08:30: AI's Role in Creativity and Business Value This chapter discusses the role of AI in increasing creativity and business value. It highlights a significant partnership initiated in January 2018 between Microsoft and another entity, aimed at developing an AI platform called Marcel. This partnership was considered controversial at the time due to the emerging nature of AI technology and its potential impacts on creativity and business practices.
• 08:30 - 10:30: Becoming an Intelligent System Company The chapter discusses the evolution of a company towards becoming an intelligent system company. It highlights the efforts of key players such as Marcel, Sapient, and Epsilon at Publes, in integrating AI into their core business model. This integration includes the use of AI to refresh data, create audiences, personalize content, and connect people. The narrative also acknowledges the partnerships formed with major AI industry players, referred to as 'The Usual Suspects' in the context of Genna.
• 10:30 - 15:00: Core AI Architecture and Functionality This chapter discusses the involvement and collaboration with major AI companies like Open AI, Nvidia, Vertex, and Meta before the launch of Cat GBT. Additionally, it highlights the work done with smaller startups such as Whiter, Resemble, and 11 Labs, especially on the creative front aided by AI technologies including geni. Examples of innovative AI-driven creative works are also introduced in this chapter as a precursor.
• 15:00 - 20:00: Real-World Applications of Core AI The chapter titled 'Real-World Applications of Core AI' likely explores various practical applications of artificial intelligence technologies. It might discuss how AI is being used in different industries, the impact it has on businesses and everyday life, and possibly some case studies or examples of successful AI implementations. The transcript provided is too brief to provide specific content, but the chapter could cover advancements in AI, challenges in implementation, and future trends in AI application.
• 20:00 - 23:00: Demonstration of AI in Operations In the chapter "Demonstration of AI in Operations," the focus is on illustrating how artificial intelligence is applied in various operational settings. The use of AI technology is demonstrated with practical examples of how it streamlines processes, enhances decision-making, and increases efficiency. Through a step-by-step walkthrough, the chapter showcases the integration of AI tools in real-world scenarios, emphasizing the transformative impact AI has on modern operations. Additionally, the narrative may highlight key challenges and considerations when implementing AI solutions, providing a balanced view of its benefits and limitations.
• 23:00 - 27:00: AI's Impact on Creative and Production Process This chapter focuses on the significant influence of AI on both the creative and production processes in various industries. It explores how AI technologies have transformed traditional creative tasks, offering new tools and possibilities for artists and producers to enhance their work. The chapter also discusses the implications of AI advancements on production efficiency, quality control, and customization. Furthermore, it highlights examples of AI's integration in music, film, and other creative fields, showcasing both the opportunities and challenges posed by AI in redefining creativity and production. Overall, the chapter emphasizes the growing role of AI in shaping the future of creative and production endeavors.
• 27:00 - 31:00: AI in Personalization at Scale The chapter titled 'AI in Personalization at Scale' discusses the application of artificial intelligence in personalizing content and interactions for users on a large scale. It explores various AI techniques and technologies that enable companies to tailor experiences to individual preferences, improving user engagement and satisfaction. The chapter may also cover case studies or examples of successful AI personalization implementations in different industries.
• 31:00 - 35:00: Boosting Digital Transformation and Software Development This chapter explores the impact of digital transformation and software development in the creative industry. It begins by showcasing examples of recent innovations using generative technologies. The speaker emphasizes that while AI and generative technologies are powerful tools, they will not replace the creativity of human minds. Instead, they are seen as facilitators that help unlock new potentials and push creative boundaries. The chapter underscores the symbiotic relationship between human creativity and AI, advocating for the enhancement rather than the replacement of creative processes through digital means.
• 35:00 - 38:00: AI's Role in Operations and Client Management The chapter explores AI's expanding role in transforming operations and client management, emphasizing that the capabilities demonstrated are just a fraction of AI's potential value. It highlights that pbcs can sustain and accelerate differentiation by leveraging AI through their platform, organization, and unmatched data.
• 38:00 - 41:00: Unified Experience for Enhanced Collaboration The chapter titled 'Unified Experience for Enhanced Collaboration' discusses the journey and strategic transformation undertaken by the team since 2017. The primary focus is on defining and achieving a vision that aims to make the team an indispensable partner to their clients. The chapter emphasizes the importance of reflecting on past achievements and transformations in order to understand the path forward.
• 41:00 - 45:00: Investment Plan for AI and Future Growth The chapter discusses the strategic transformation of a company from a holding company to a platform company. This shift aims to better serve clients by providing modern capabilities such as data, experience, and content, eliminating the complexity of dealing with multiple disconnected specialist agencies.
• 45:00 - 50:00: Closing Remarks and Future Outlook The chapter discusses the organization's recent restructuring efforts and acquisitions, mentioning major investments including an eight billion cash acquisition. Despite some challenges, the result is a significant portion of revenue now comes from advanced data and technology capabilities, and the organization boasts a workforce of approximately 45,000 engineers, IT consultants, and data experts.

"Unveiling the future of AI at Publicis Groupe" Transcription

• 00:00 - 00:30 [Music] bonjour welcome and thank you all for joining this session we are here in New York with three of my fellow director members hey Carla hi hi Dave hello Nel and we have also Sam who is our chief solution officer for North America Sam thank you for being with us of course today we want to share with with you how
• 00:30 - 01:00 we harness the power of AI for our clients for our people but also for our operation we will show you how we are doing it differently thanks to our unique model that we have built over the last decade always putting our people at the center the least we can say is that AI was on everyone lips in 2023 and I mean everyone everywhere just coming back from Davos
• 01:00 - 01:30 it was pretty fun to see that AI could be both the problem and the solution to almost everything now that people are down from the mons I guess we will all agree that it was maybe a little bit too much but there is no doubt that a is going to be increasingly Central in everything we do so we thought we should come to our clients the financial community and of course our people early the new year and
• 01:30 - 02:00 take roughly what is going to be one hour of your time to set the record straight on what is publicist Vision on AI and even more importantly show you very concretely the real impact it will have on our business in the years to come so let me warn you now we are going to go deep this is not about highlights and concept it's about the actual work we are doing so so we'll spend a bit of
• 02:00 - 02:30 time on strategy but most of our time explaining how we are engineering it and showing you some demos about we're concretely doing if you are missing like me you might have a few questions along the way so if you are a client an investor a journalist an analyst a partner or of course a member of our teams you can scan this QR code that you should see here and you can send us all of your question for the rest of the
• 02:30 - 03:00 week okay let's start now by stating the obvious AI was not born last year with SH GPT at least not at PES it is not something that is new for us when you look back we took AI very seriously and pretty early I guess you all know this guy here and for those that have been living in the forest in the last 10 years his name is saan Adela he's the CEO of
• 03:00 - 03:30 Microsoft this is what he said about our first partnership on AI what is interesting here for us is that this quote is not coming from a press release announcing one of the thousands of AI Partnerships in 2023 it is from January 2018 almost exactly six years ago back then SAA joined us on what was at the time a very controversial initiative to build an AI platform called Marcel at
• 03:30 - 04:00 the service of our people the truth is thanks to Marcel but also thanks to Sapient and Epsilon at publes we've been putting AI at the core of our model for some time now to refresh our data create audiences personalize content and connect our people of course in the last years like everyone else we have made partnership with all The Usual Suspects in Genna
• 04:00 - 04:30 we did it with a huge player like open AI actually way before the launch of cat gbt Nvidia Vertex or meta we also did smaller startups like whiter resemble and 11 Labs on the creative front we have also been making some truly Innovative work thanks to Ai and particularly geni and to warm you up let me show you a few examples
• 04:30 - 05:00 [Applause] [Applause] [Music] one
• 05:00 - 05:30 [Music] [Applause] n
• 05:30 - 06:00 [Applause] [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] go
• 06:00 - 06:30 [Music] [Music] Ro [Applause] [Music] Dr
• 06:30 - 07:00 [Music] okay these are just a few example of what we have been doing with Gen so far in the creative space let me tell you one thing coming from a creative background I have seen what it takes to really get to great ideas and I don't think AI will ever replace great creative minds having said that there is no doubt out that gen will help us push
• 07:00 - 07:30 the boundaries of creativity even further now let's be clear what you have just seen is only the tip of the iceberg of what AI can generate in term of value for our clients and for ourselves so today we will demonstrate that pbcs has an opportunity to sustain and actually accelerate even further is differentiation by uniquely leveraging AI thanks to our platform organization and are unmatch data and
• 07:30 - 08:00 knowledge but to tell you where we're going and how we're going to deliver this we need to take a step back as getting there would not be possible without the profound transformation we have already went through in 2017 with this team I mean some you are not there yet but with the rest of the team we set a very simple but actually very ambitious Vision to become the indispensable part partner of our clients in their
• 08:00 - 08:30 transformation to do so we committed to shifting from an holding company to a platform company this shift was in service of our clients who were looking for more and more modern capabilities like data experience and content without the complexity of working with multiple disconnected specialist agencies at the time we made three strategic bet first we put data and Technology at the core of our
• 08:30 - 09:00 organization by restructuring Sapient with Nigel and acquiring Epsilon there has been a lot of work actually a lot of cash eight billion in acquisition and as some of you will remember a few bums too but today one third of our revenue is in Cutting Edge data and Technology capabilities with roughly 45,000 Engineers it consultant and data
• 09:00 - 09:30 experts second we made sure that everyone can access those best in-class capabilities by implementing a country model with a single pnl we actually pushed even further on moris leevy Mantra that we love no silos no solos no buzzos and believe me we had a couple of buzzos it was maybe the hardest thing we did as we had to change the culture and if we had more time I'm sure that Carla
• 09:30 - 10:00 would have a couple of story to tell us about that no maybe in the Q&A we will do later there is a lot to learn but also as you might remember it has hurt our organic growth in 18 and 19 it was absolutely critical to our transformation by the way it's pretty fun to see that our competition is now starting on the same path and I guess we are wishing them a bit of luck on this one last we implemented a single operational backbone for the entire grou
• 10:00 - 10:30 based on what we did with our chart Services over the last decades we dramatically expanded our Global delivary model that was actually initiated by Sapient way before they came to Publicis and created Marcel to put our scale at the service of our people allowing them to share more learn more and actually do more looking back at 2017 after what were a couple of very tough years for us our platform organization is not really paying off we announced
• 10:30 - 11:00 today that we are closing 2023 above expectation at plus 6.3% significantly outperforming our industry for the fourth year in a row actually our kagar since 2019 is at Plus 4.7% versus 2.2% for our top four competitors more than the double with a gap that has been increasing last year
• 11:00 - 11:30 our material investment on growth has not come at the expense of our financial tpis which are still the best in the industry with a record high margin at what is unexpected 18% in 2023 for the second year in a row last but not least by connecting Epsilon data with our publicist media scale led by Dev we have been number one in new business by far over this period with an pressive lineup of
• 11:30 - 12:00 clients the important point we want to make here is that this profound transformation from an ning company to a platform not only allow us to outperform our industry on financial but also extra Financial kpis it has also positioned us today to leverage the advantages of AI better than anyone else what we will demonstrate now is that by infusing a layer of AI through our unique platform organization
• 12:00 - 12:30 Publicis is truly shifting to become an intelligent system company I know what you're asking yourself at this moment is what is an intelligent system and what will it do for publicist and of course for his clients well it's actually pretty simple becoming an intelligent system will allow us thanks to AI to connect all of our Enterprise
• 12:30 - 13:00 knowledge each individual in the group will have access to everything we know at pues on every expertise and every geography to cut a long story short we are bringing the power of everyone to the power of one meaning we are bringing together all the data within each and every aspect of the group under one single entity this entity is called the core I and sit at the center of our platform
• 13:00 - 13:30 organization corei is trained on the data we have acquired but also the one that we have built over these past decades our highest Fidelity consumer data from Epsilon our 35 years of coding experience at Sapient our Commerce shelf intelligence data from profito and citrus had our assets from Marcel and the marketing performance data that our 100,000 employees produce every day to
• 13:30 - 14:00 give you an idea of the breath of our unique data set we know 2.3 billion profiles of people around the world we also know hundreds of thousands of attributes that describe those people we have an archive of millions of creative assets our unmatched media scale gives us line of sight into over 650 billion impression bids every single day we
• 14:00 - 14:30 actually manage trillions of data point capturing how marketing content and media have performed before last but not least we are combining this marketing data asset with 35 years of business transformation data that are owned exclusively by public sapiens with the Cori at the center of our platform organization we will make sure that our trillions of data points are sharable and accessible to
• 14:30 - 15:00 everyone this will superpower our people to turbocharge our client goals but before getting any further in our presentation and give you more concrete example of what we're going to do I would like to pause actually for a couple of minutes to address what are maybe the two biggest challenges when talking about AI the fact that it could destroy jobs and would reproduce bias at publicist we are committed to make AI
• 15:00 - 15:30 an opportunity for our people to grow as we already demonstrated with Marcel and to use it with a high ethical standards these are such important topics that actually Carla is going to take us a moment to tell us more about what we are doing in those two areas Carla I think it's over to you I talked too much already great go on great thank you so Like Ur just said it's not about super canc ing your people but superpower your people our strategy is
• 15:30 - 16:00 focused on driving our clients growth and Innovation which in turn drives our own growth now there are obviously a lot of operational efficiencies to be had the effort of aggregating information like reporting across all disciplines starting from scratch you know with cumbersome rfps briefs media plans but even with those tasks human Ingenuity and original thought will be necessary to be competitive in the marketplace as AI a becomes the norm and a leveling
• 16:00 - 16:30 Factor whoever can leverage direct Master AI the best will win especially at scale across every function and capability and believe me that's where a platform organization is a considerable Advantage what's more we're only beginning to understand the new jobs and roles created by an AI Le Paradigm for example our creative and digital experience agencies are now teaming with prompting Engineers I didn't even know what a prompting engineer was a year ago
• 16:30 - 17:00 a human first approach to AI becomes synonymous with an ethical approach to AI That's because we look at the ethical use of AI in the context of all people our clients our consumers our employees and broader societal impacts for our clients we ensure the protection of their IP through data ingestion privacy and confidentiality for consumers in society our AI ethics and responsible use framework and policies align AI with
• 17:00 - 17:30 human values this ensures we protect human agency and that what we put into the world has a positive and Do no harm impact on people and Society we also go beyond the minimum required by legislation and have established a set of ethical principles for transparency fairness accountability privacy security and beneficience for example when training AI we use diverse and represent data to correct for bias we ensure that we
• 17:30 - 18:00 understand the limitations protect the data that is sensitive test and validate the outputs all while making sure people not machines are in lead control we Implement these principles with a robust program including education and awareness policies and procedures and compliance mechanisms among others as a company we also ensure our employees have ai training to understand how to use AI responsibly and
• 18:00 - 18:30 in adherence with publicist groups standard of ethics for AI so in order to do all this our core AI will supercharge all our people across five key disciplines for insight brilliant strategy in business consultant level intelligence will be democratized making everyone intelligent partners for media media planning buyin and optimization will reach new levels of accuracy and outcomes helping our clients win at Commerce faster for
• 18:30 - 19:00 creative and production personalized content will finally be realized at scale with efficiencies and highly relevant desirable creative for software the best software in digitally enabled products will be brought to Market at scale in days and weeks not months let alone years and for operations our operations and client Management Systems will be boosted with speed accuracy and efficiency our core AI will ensure all
• 19:00 - 19:30 our discipline services and people are running making winning at the speed of AI so that's how corei will fuel across our platform organization I think it's back to you our back to me already yeah okay good so to sum up to become an intelligent system company we are building a CORI that is the common Foundation of our centralized knowledge Cori is at the center of our platform organization and is connected with all
• 19:30 - 20:00 of our internal operation but even more importantly as you can see here with are four key business pillars data management media creative and business transformation on the top of those expertise we are adding a unified experience that superpow every single one of our people like this everyone within publes is is a data analyst an engineer and an intelligent partner with
• 20:00 - 20:30 all the information they need at their fingertips to accelerate growth for our clients and also for ourselves this is our ambition for the years to come the good news is that this ambition is already a reality now we are going to tell you how it is becoming more and more real every day we will start with Nigel who will give you a true engineer view on how we
• 20:30 - 21:00 have already started to build the corei and our plan to accelerate look I'm sorry if you are not an engineer you might not get it all I did not honestly but you can ask at GPT to help you out Nigel over to you thanks ourour so at Publis we've been working with AI for more than a decade in that time at P sapian our experience has
• 21:00 - 21:30 spanned across all layers of the AI stack first we work with Nvidia on designing the actual chips that were used to train chat GPT next for so many of the Fortune 500 companies we build and integrate their Data Systems to be ready also we've been building and deploying AI applications for ourselves and for our clients in so many industries from machine learning base programs for banks helping in areas like fraud and anomaly detection to Telos for AI assisted customer service and
• 21:30 - 22:00 promotions travel and hospitality companies on Aid driven guest recommendations retailers on efficient delivery and Route mapping AI pricing and Merchandising content and with agricultural companies to use vision for plant and crop care AI capabilities have helped us rethink how software is built we use geni tools to help developers create architectures execute agile increment plans and increase coder efficiency by up to 40% and critically
• 22:00 - 22:30 as I'll share in a moment these capabilities we've built in-house provide us with the tools and assets to deliver AI faster and better this is a level that most of our Tech competitors can't match and no holding companies are even in this conversation so as a testament to these successes we're proud to have been recognized last year by HFS Horizons as a market leader in generative Ai and what was the first competitive review of Professional Services firms in the space IDC has since also recognized our deep capabilities in driving business
• 22:30 - 23:00 transformation with generative AI for our clients this extensive experience has given us profound insights and the context needed to understand that to make AI work you need a strong foundational core that supports the Enterprise this core must unify the organization's data making it not only accessible but standardized it requires a set of Standards based clear ethics and protections against bias like Carla said it requires compartmentalization of data to ensure people or AI agents have
• 23:00 - 23:30 access to only the information they should have access to ensuring client confidentiality of Ip and most importantly it requires a common set of AI services that empowers the whole organization to effortlessly build and innovate in this incredible space rather than constantly Reinventing the wheel doing mundane stuff to power our transformation to an intelligent system we've decided to build this core for pues this is something that only we can
• 23:30 - 24:00 uniquely build for ourselves allowing us the benefit of being the users and the creators of our AI future we call this core AI so as artor said this is an engineering view of corei talking about how it will include all of our systems Marcel and also support new capabilities and functions as we continue to evolve corei is based on the work that publist has been doing for almost 2 years on its
• 24:00 - 24:30 Bodi platform Bodi is a set of patterns Frameworks tools code libraries that accelerate our development of AI applications common services and apis make development more efficient it contains pre-built capabilities for n natural language processing computer vision semantic search and Knowledge Graph creation and management it contains a language model Hub that manages access to multiple language models both large language models small language models internally built models
• 24:30 - 25:00 and those from external Partners corei contains more than a 100 trained micro agents capable of autonomously Performing tasks across publist systems and common external Services further coai is being trained on the work of our 45,000 engineers and data scientists to build models around our data assets but let me give you a simpler view of coryi fundamentally it's got three key layers I'm going to start with the data layer at the bottom and work my way up at the heart of corei is
• 25:00 - 25:30 all of Publis group's knowledge this is the structured and unstructured data we've created since the world turned digital structured data stored in transactional systems that are highly organized clearly defined searchable and easily understood by machines is at the heart of publicist's Data Business our structured data spans more than 1 trillion consumer data points from Epsilon and includes our industry specific data our bidst stream data asset performance data for media pricing intelligence as well as data from many
• 25:30 - 26:00 many more sources unstructured data outside of these transactional systems spanning documents video images rich media actually makes up the vast bulk of not only publicists but any organizations data it's where the huge amount of our knowledge is stored it includes nearly a half a billion lines of code we've written over 35 years at sapen it includes all of our RFB and proposal information across assets we've created for our creative and media clients like content matrices and media
• 26:00 - 26:30 plans plus all of the documents and assets within Marcel our hub for daily interactions for all of our people sharing and collaborating every single day publicist's corei models will be trained on all of this data we uniquely possess putting all of our knowledge at the disposal of every one of us now let me ask Sam to show some of this unique data that we have power in corei Sam what makes Cori different than what
• 26:30 - 27:00 other companies can build all agencies already have access of marketing content and performance data and they're definitely using this to train AI some agencies might even claim they see more of the marketplace given their size and they're going to use this to Advantage their AI all agencies are definitely going to claim that they can see billions of IDs around the world but they may see these IDs they do not own them and that is not enough only publicist has Epsilon the strongest identity graph in the United States United Kingdom and across France we've
• 27:00 - 27:30 also partnered to create the strongest identity offer in China and we own retarget Le which is the best identity graph across 11 different countries in Latin America publicist has the strongest signals of 2.3 billion people around the globe we know who they are where they are and because we own this data we have the clearest line of site into the thousands of attributes that describe these people we know with confidence what they like what they watch what they read what they buy where
• 27:30 - 28:00 and when they shop we've taken this highest Fidelity consumer understanding and we've connected it with our own Enterprise intelligence our line of sight into over 650 billion impression bids across video digital and commerce platforms every single day and the trillions of marketing data records we have that show what has worked and what hasn't before we have this across TV and billboards but also digital social platforms and the rest of the internet
• 28:00 - 28:30 this connected marketing data asset alone is unmatched in the holding company landscape but there's one more thing only publicist has 35 years of business transformation and software expertise with Sapient so again why is corei different from what other holding companies can build we are an organization that's expert in building AI not just in licensing it we've connected the best marketing data assets with the strongest business transformation experience so with corei
• 28:30 - 29:00 we now have the intelligence that connects consumer understanding and marketing performance to business outcomes now back to Nigel to talk about the rest of corei thanks Sam the next level in corei is a group-wide Enterprise taxonomy that our AI Solutions will use in conjunction with all our knowledge assets this taxonomy is like scaffolding which core AI will use to understand our business provide in a unified view of all of this data we have standardizing terminology
• 29:00 - 29:30 and semantics across various data sets and will integrate all of these things together the taxonomy will be critical in allowing the AI to learn of the interconnection between our assets it allows us to use retrieval augmentation generation or rag techniques better as we connect our unique data sets on the fly with large language models to provide context on specific results to users or agent interactions reinforcement learning which will tighten the taxonomy in real time as our people interact with the system and
• 29:30 - 30:00 provide feedback on how information is categorized and tagged the standards embedded in this layer will allow us to ensure that confidential or sensitive information is never used inappropriately and used by only those who have authorized access to that information finally core AI contains our proprietary tools for AI application development integration and reusable AI code patterns and libraries from Bodi this common Foundation means that we can integrate the tools that we need in
• 30:00 - 30:30 support of our people's work and needs seamlessly we'll also plug in the best models and tools from our partners including Adobe Google Microsoft open AI meta and many others depending on the specific tasks or people have to perform common services and apis will make development more efficient our core integrates access to multiple language models both large and small internally built and from external Partners allowing both ages and end users to dynamically tap into the best models for
• 30:30 - 31:00 the task at hand now over to you tour wow that's was [Laughter] Heavy what up Nel thank you very much uh as you can see uh we spend time getting into the Cori to make sure that you have really an engineer view out of that because this is something serious something that is real and something that would make a big difference now let's see how we connect into our key business pillar to deliver further growth for our clients in the next 20
• 31:00 - 31:30 minutes we're going to go faster now Dave will tell you how we will drive media Effectiveness Carla how it will allow us to drive personalization at scale Nigel how it will allow us to deliver software even faster and finally Carla will come back to explain how it will boost our operation for our people I love when you talk about operation G it's going to be awesome but let's start with Sam again we share how the Cori can deliver better insights and truly
• 31:30 - 32:00 transform our people into intelligence Partners come on Sir yeah thank you artor so what do we mean by an intelligence partner imagine if your marketing agency always had all of the data needed to answer your exact question completely and quickly they could pinpoint the sources of business volume anticipate consumer demand calibrate your plans to your own business signals and optimize your investment to your outcomes imagine now
• 32:00 - 32:30 that your agency starts to anticipate your questions giving you intelligence before you even asked they'd always be learning and always optimizing an intelligence partner is an analyst a strategist and a marketer all at once with corei powering our Insight capabilities we are supercharging all of our teams to be intelligence Partners we will be faster every publicist analyst will deliver the highest Fidelity insights processing trillions of
• 32:30 - 33:00 business and marketing data points quicker than before we will be more accurate every publicist strategist will convert insights into the highest propensity audiences and platforms that will drive the growth we're looking for with the strongest confidence to your business outcomes and we will do things that we've never done before every publicist planner will create infinite amounts of personalized content optimized for production and distribution at scale let's start with a concrete example looking at Automotive
• 33:00 - 33:30 an industry that we all know is going through historic changes with high expenses low Supply cumbersome dealer networks and tight competition our marketing needs to move cars and we need to do so quickly in this example our client's goal is to sell 40,000 electric vehicle SUVs this year the first task of any team is to understand category and brand headwinds and opportunities our strategy teams upload briefs for core AI to process and analyze now we immediately highlight
• 33:30 - 34:00 what is most important in that brief automatically generating relevant data and research like competitor moves market trends and customer motivations all derived from the highest Fidelity assets and marketing data this work used to take us weeks and now it's only taking us seconds instead of having teams of data scientists working to clean and then to harmonize and then to analyze data over the course of weeks our strategists immediately respond with clear analyses of the opportunity and way forward this is the power of core
• 34:00 - 34:30 aai processing trillions of data points to deliver business ready intelligence across the company we are also strengthening the accuracy of our work with core aai our teams need to precisely identify sources of volume and demand for This SUV now thousands of publicist strategists can work like they are data scientists they are instantaneously building Rich consumer profiles with epsilon's leading consumer data enriched with auto buyer
• 34:30 - 35:00 and vehicle detail with an accurate and precise picture into consumers on and offline behaviors their attitudes motivations and their life stage events every single one of our strategies is built with the strongest data Foundation it's also every marketer's dream to respond to business challenges as quickly as they come what once felt like this dream we can now make a reality with core AI we can anticipate replan and optimize now in real time in
• 35:00 - 35:30 our Auto example our client's business is now forecasting low Supply and we are immediately signaled of upcoming vehicle shortages in key markets we need to redraw our growth segments and do so quickly focusing on the markets that will have cars on Lots next month our new consumer audience strategy and personalized plans are ready in just minutes this is what it means to be an intelligence partner Now Dave will show us how core aai will
• 35:30 - 36:00 help Drive media Effectiveness thanks Sam we've all seen how corai accelerates our ability to pinpoint consumers that will drive business volume so how does corei advance media strategy and activation we will be faster every publist platform expert will launch campaigns immediately with operational excellence ensuring we're in Market before our competitors we will be more accurate every publist analyst will intuitively
• 36:00 - 36:30 optimize campaigns to outcomes quickly holding marketing budgets accountable to business outcomes we will do things that have never been done before every publicist planner will now deliver Limitless planning endless versions of personalized media plans recalibrated for business signals and performance outcomes let's go to the demo armed with corei our planners begin to calibrate a media investment strategy to deliver the vehicle sales goals in the client brief our planner uses a chat function to
• 36:30 - 37:00 enter a series of prompts asking pointed questions like how much investment is needed to move 40,000 SUVs this year or where will we have cars on a lot next month with the connected intelligence of corei we process trillions of data points that compare our new audience strategy to historical performance and Marketplace opportunities that exist our planner instantly generates media plans across paid and owned channels we've accelerated Tactical weeks of planning into mere moments with core Ai and we
• 37:00 - 37:30 don't have to sacrifice accuracy for this speed with our investment strategy Now set we set campaigns live with corei we traffic and launch assets through automated QA and tagging cutting weeks of manual work down to minutes we prevent errors and time loss getting us in the market faster than all of our competitors with corei we'll be more accurate with the campaign now live we use corei to guide optimizations our analysts immediately process trillions a
• 37:30 - 38:00 rows of business and media performance data calibrating investment decisions and bid strategies to meaningful outcomes every moment of the campaign and we can do things that have never been done before now Cori's intelligence shares an alert mid campaign that shows information on National and state level offers for electrical vehicle buyers with corei we immediately tailor new plans and messages in real time to Launch search social and email campaigns with a new personalized offer we
• 38:00 - 38:30 coordinate these adjustments to paid and own channels simultaneously wasting no budget or time as we drive qualified customers to dealers which have inventory in stock throughout this campaign corei is continuously improving we calculate process and respond immediately to pacing signal tools to drive better outcomes more importantly we maintain complete confidentiality at every step with secure sample boxes controlled access and clear audit protocols we ensure complete compliance
• 38:30 - 39:00 for all of our clients in some the real business value here is our connected intelligence all audience and campaign performance data is pushed out to every member of the agency team wherever they sit around the globe as well as a client's brand and marketing organizations we have the data we need in decision time and we're advancing your intelligence for the future now on to Carla who will tell us more about creating and producing thanks thanks Dave now let's see how we can leverage
• 39:00 - 39:30 all of this Intelligence on the sources of business volume to power personalization at scale with the speed and precision of AI what does this really mean for our clients well guess what we're going to be faster our creative teams will collaborate more seamlessly accelerating the creative process with brand safe AI of gen canvas we're going to be more precise our producers will rapidly produce content personalized for micro audiences and for platforms using AI assisted production tools we're going to do things we've
• 39:30 - 40:00 never done before our content strategists will test and optimize campaign Assets in real time rooted in outcomes performance data let's take a look at the cpg industry and see how we can leverage all of this Intelligence on the sources of business volume to power personalization at scale with a speed and precision of AI with rapidly shifting consumer preferences cpg companies have have to not only produce engaging content they need to produce it
• 40:00 - 40:30 at a massive scale and for very localized audiences ultimately targeting an audience of individuals in this brief example we'll be looking at a Heritage cookie brand Guess which one that's looking to re-engage their older audience through a packaging Rebrand in a new campaign launch all while protecting their core Target to answer this brief our creative and production teams will use our core Ai and creative capability to unlock new understanding explore and develop
• 40:30 - 41:00 diverse Concepts rapidly creating personalized content that will resonate with consumers driving consideration and purchase let's enter the workspace of a creative director at publist as he's working on a campaign for our client Heritage cookie brand within the project tab he has all that he needs at his fingertips the creative briefs audience insights and big ideas for the Brand's relaunch now with core aai he has direct access to our growth and core audience segment insights understanding their
• 41:00 - 41:30 behaviors and interests as he develops concepts with our core Ai and creative capabilities he has all of the incredible visuals Concepts and taglines from yesterday as well as access to gen aai enabled tools to accelerate his creativity within gen canvas instead of sending versions back and forth as they do today our creative teams collaborate in real time they use image tone video generators to breathe life into brand personas and iterate brand and product
• 41:30 - 42:00 content that will resonate most with our audiences next with these new tools production leads can leverage AI to automatically create content matrices based on tactical plans as well as past client campaign and Industry knowledge for efficient planning for production all the iterations needed to launch a campaign are laid out reducing days of work to seconds now instead of painstakingly recreating templates and layouts the production team lets AI do the heavy lifting this frees up time to
• 42:00 - 42:30 dive head first into crafting Innovative and eye-catching campaigns all while maintaining full creative control and customization AI designed templating tools Empower them to design with agility drawing inspiration from historical insights and audience data so they can focus on creating resonating and impactful work once satisfied with Master assets the production team can go from one asset to 1,000 versions in minutes instead of weeks automating
• 42:30 - 43:00 asset variations for different platforms languages context and specs powered by market leading and brand compliant adaptation and versioning tools this is something we could only dream about in the past all the while they are still in the driver's seat to review modify and enhance assets for Target audiences translations or even Replacements of the product with a best fit recommendation for audience and Channel with with all these assets Watermark reviewed and tagged the team is empowered to manage
• 43:00 - 43:30 the scale of content like never before with AI our teams will continuously test learn and optimize campaign assets building intelligence for campaign optimization and future planning now that was all about the creative and production engine now let me show you how AI affects supers shoots and development for personalization in the real world this year after a record year in 2023 we decided to personally thank each of our 100,000 people for
• 43:30 - 44:00 their incredible effort personalization at scale inside let's take a look at how we did it i'm Roy when you are at the end of every year the senior leadership at puis group goes all out for wishes a gigantic celebratory thank you video made for the employees who helped make the past 12 months so incredible but what do you do in 2023 an incredible year of first firsts and also the year that the AI Revolution arrives promising to change
• 44:00 - 44:30 film Mak and creativity forever well you use AI to make the best wishes ever what is this it's me your AI twin but I don't have a twin an AI I don't trust AI as it turns out AI is an incredible tool when Guided by human creativity and it helped us create the best most elaborate project in the history of thanking people a technology that allowed the direct plus Carla Tada Dave no AI horses
• 44:30 - 45:00 were harmed in the making of this video aat Nigel I think the aim is going to throw up along with Maurice here I am to finally reach their true potential in every reality but we couldn't fit all these jokes into one wishes video and because our AI s were able to cross time and space they appear in 100,000 individual films that's right one for every single employee who works at publicist group and to make each piece
• 45:00 - 45:30 special we tapped into the vast amounts of data available on Marcel to create a totally personalized video for each recipient celebrating their interests and their passions yorri Marcel tells me you like dancing right Eva Marcel tells us you like sports right so how did we pull it all off well we essentially trained image and video generation models using basically
• 45:30 - 46:00 every currently available AI tool in an interconnected workflow to create digital F similes of multiple characters preserving their likeness across different shot types all built on the backbone of a trained GPT script model that is capable of translating lines into 30 different languages basically creative film making at a massive scale forever changing how we think about ai's role in creativity and the capabilities of publes group you could say we've perfected AI but in the end wishes 2023 wasn't
• 46:00 - 46:30 about technology it was about making every single person feel seen Tony yri gab which after the amazing year we had felt like the most important thing we could do because really what's the purpose of Technology if it's not in service of people wow I'm kind of starting to like AI I couldn't have said it better myself we wish you a happy NLC New Year B [Music]
• 46:30 - 47:00 any that was super cool right I hope you find that as amazing as our people did now let's go back to the technology part of our business let's see how we use corei to boost our digital transformation operations and deliver software even faster today engineers make up close to 40% of Publis group employees building software that powers Cutting Edge digital transformations for our clients and internal teams we're going to supercharge these teams help
• 47:00 - 47:30 them innovate and build using core Ai and our software capabilities we'll be faster our Engineers will be able to move from idea to live at speed with AI tools helping them code work Upstream in the Engineering Process creating new architectures test cases and documentation with AI ensuring that they don't sacrifice quality or security for Speed will be more accurate our teams will build better personalized digital experiences linked to behavioral insights and audience data ensuring higher engagement and conversion rates
• 47:30 - 48:00 but most importantly we'll do things we've never been able to do before AI will work with our Engineers like a virtual team member helping them architect digital Solutions and learn to adopt new technologies allowing our people to grow and adapt in ways that was simply not possible before at scale let me show you how corei and our software capabilities will help us develop better software using the case of a travel client looking to implement an integrated loyalty program into a new channel as the engineer opens the system he finds stories that a scrum Master
• 48:00 - 48:30 working with coryi has assigned to him based on his profile and skills now instead of having to read through pages and pages of documentation for those of you code the engineer now starts chatting with corei through simple conversational interface he works with the system to review the requirements and validate the estimates of each story coryi gives the engineer a virtual twin who can help develop a plan and address and set due dates for each story thei suggests that he starts on the architecture story based on the potential dependency graph of all the
• 48:30 - 49:00 stories assigned to him a core AI agent generates a relevant sample architecture to start from based on similar work we've done in the past and the architecture standards of this project something like this has just never been possible it also highlights appropriate starter kits and accelerators specific to the platform and requirements of the story we've already deployed an alpha of this capability and it can reduce the time to do these tasks by up to 40% corei now creates the initial documents and helps schedule a review board to
• 49:00 - 49:30 review the architecture all from within the chat instead of having to search Outlook calendars for available time the architecture story is Mark closed with real time tracking data added to jira he moves on to the next story and coryi gives the engineer better insight into the outcomes needed to implement a service for a loyalty Point space reservation systems ready to code he uses coryi to plug in his IDE to implement the story corai explains the broad Concepts embedded in the code and the engineer leverages corai for
• 49:30 - 50:00 suggestions best practices reusable code Enterprise common libraries accelerating the development time but also ensuring the code meets quality standards he creates Cloud deployment scripts using Ai and leverages plugins to deploy these features to the cloud with support from COI he's ahead of schedule and the due dates and all the other dependent stories are automatically updated giving the broader team a clear view of hisory his timeline so you see how corei and our software capabilities make our Engineers faster but much of our vision
• 50:00 - 50:30 is to truly change how Engineers work in ways that were never possible before finally let me hand back to Carla who's going to show us how we'll use corei to boost operations and client management Carla thanks Nigel a little bit about operations I want to talk a little about how AI will help all 100,000 of us at publicist group stay more productive and connected we expect that its impact will be far-reaching in how we run our business
• 50:30 - 51:00 we're going to be faster by simplifying our internal processes and letting corei handle the tedious and routine back office tasks all our talent will save valuable time to focus on high impact work we're going to be more accurate I'll take one example here of how our sales and client leads will be able to understand their client better and generate winning proposal Faster by using core aai to leverage our Collective knowledge and to keep confidentiality we'll show it being used for an imaginary theme park provider
• 51:00 - 51:30 wonderful Parks as for what's never been done before trust me once we find it we'll deploy it in service of efficiency Effectiveness and performance let's take a look at this demo as soon as our group client lead receives an RFP she now has instant access to insights and knowledge to plan a better response she uploads the RFP into the system and powerered by our Insight capabilities she receives market analysis competitor comparisons and other insights to help her get smart on the client now using a simple chat
• 51:30 - 52:00 interface she can learn about prior work we've done with the client across the group and access summaries of recent projects leveraging data from core aai she can also dive deeper into market and expert insights getting smarter with the help of AI and learning about recent events and announcements from wonderful Parks no longer relying on just who she knows core AI now assists her in assembling a team team in the group client lead is simply able to ask the system to identify potential team
• 52:00 - 52:30 members based on expertise availability flag any potential client conflicts all without having to email dozens of people now she's not slowed down by having to wait for responses from everyone what used to take a week is reduced to minutes as a system helps her easily generate an initial draft response with pre-populated answers to repetitive parts of rfps and relevant publes case studies allowing her to focus on applying her unique insights that will make the proposal magic being
• 52:30 - 53:00 able to create the bulk of the RFP response at the snap of a finger is something we have all dreamed of before but now it will be a reality with automated assistance she can manage all the details of the RFP response through the interface including exploring pricing guidance and tailoring content to match what she thinks will resonate most with the client the system will even prefill standard RF FP questionnaires all she has to do is review and approve with corei she has
• 53:00 - 53:30 tapped into the knowledge of all of pu's group before she even convenes her proposal team and gets them ready to nail the pitch back to you our tour Gala you have massively improve your operational skills I know awesome uh thank you guys I we are roughly on time we are actually very on time if I look at timing uh so we have gone through Cori and showed you how the potential it has to create for our client growth when you connect it with our core capabilities but at Publicis we know
• 53:30 - 54:00 that we have the greatest impact when we connect all of these capabilities that you see here together at the service of our client transformation Nel will now briefly talk to you about what we call the unified experience that I mentioned earlier that will connect these capabilities in a seamless and collaborative way for our teams and for our client to accelerate even further The Power of One Nigel over to you great
• 54:00 - 54:30 thanks erer so let's take an example a strategist will now better understand a customer audience through an agent responsible for creating the voice of a customer that the agent itself is relying on microagents that can autonomously call through social media and community site posts to gather the right insights our media planners will build on that audience information use it to create AI assisted media campaigns while in parallel our creatives are
• 54:30 - 55:00 building data informed personalized assets and optimizing on the basis of media performance that flows back into the system our teams will feel seamless as we make it even easier to create incredible outputs for client in our power of one model our teams will be able to move fluidly between these capabilities and maintain a consistent understanding of audiences assets campaigns thanks to this unified experience so what happen happens next a team led by publ a Sapient Epsilon and many others across the group are already
• 55:00 - 55:30 at work building the initial proof of Concepts AI models and MVPs across the first half of this year that work will begin to roll out to select users for testing and feedback and that feedback will drive iterative releases which will add more functionality at vivatech we will Shore the first MVPs in the second half of 2024 our plan is to start the group-wide roll out of this functionality building towards a vision that we have shared with you here today we'll continue to iterate listening to feedback and
• 55:30 - 56:00 ensuring we pair the best tools available in the market with our own capabilities let's be clear this isn't something that's going to happen overnight it's a powerful proposition that will fundamentally change the way we do business every single day for our people and for our clients over to you ourour thank you Nel okay now we are moving to the money chart for in investor that have been looking since the beginning you went through the strategy you went through the engineering part that was pretty heavy
• 56:00 - 56:30 we went through five cases and now let me tell you a word about how we plan to invest in the future we will actually invest 300 million euro over the next three years all out of our pnl for 2024 alone we anticipate an investment of 100 million EUR that will be split 50/50 half on people through upskilling training and also recruitment half on technology so
• 56:30 - 57:00 licenses It software and Cloud infrastructure this 300 million euro plan will be fully financed by efficiencies generated by the group agile structure that you know but also by Marcel this means that while increasing our competitiveness this investment will have no delative impact on our operating margin in 2024 and will be slightly accretive from
• 57:00 - 57:30 2025 voila we are coming at the end of this presentation our journey from an holding company to a platform has not been easy but it definitely paid off as you have seen again today with Organic growth in 2023 outperforming our industry for the fourth year in a row this profound transformation now positions us to push the bound is even further by putting a CORI at the heart of organization and truly becoming an
• 57:30 - 58:00 intelligent system company leveraging AI will definitely make our people more efficient and increase our productivity but this is not what matter the most what matter the most is that by shifting to an intelligent system company it will allow our people to do things tomorrow that no one can do today as you have seen in the example that Carla Sam Dave and Nel shared with you
• 58:00 - 58:30 and let's be clear we will be the only ones able to do those things tomorrow thanks to the transformation we went through no one has the breast the accuracy and the reach of our Preparatory data no one has been dramatically transforming their model to get to a single structure and no one made the kind of investment we did with public Sapient and Epsilon to put at the heart of our model 45,000 Engineers
• 58:30 - 59:00 consultants and data analyst just because we are the only one who can do it doesn't mean that we will get it all right actually AI need experimentation and some of the thing we just show you will be wrong at first but we will learn and we will fix them by starting first with a unique model build over the last decade we are confident that we can Li fr the market
• 59:00 - 59:30 once again and continue not only to deliver the best margin in the industry but also to keep growing faster than our peers in the year to come as you may know at least if you're French publicist was founded in 1926 by Marcel Bon BR Marcel used to say in reality it is not creativity that evolves it stays the same it is everything else that grows around
• 59:30 - 60:00 it this is exactly what we have done in the last decades mostly under the leadership of morce leevi we have grown and transformed everything around creativity for almost 100 years now and as we are about to enter into our next Century in 2026 hopefully you have seen today that our commitment to lead the change in our industry for the benefit of our people and our clients is stronger than ever
• 60:00 - 60:30 thank you for listening and see you in May at viatech [Music] Mercy