Why Your Shopify Store Is Getting Traffic But No Sales (FIX ASAP!)

Summary

In this engaging video, Sam Jacobs addresses a common issue faced by many Shopify store owners: significant traffic but no sales. Drawing from his own experiences in dropshipping, Sam outlines five critical reasons why visitors may not be converting into customers. By focusing on the quality of traffic, improving store design, choosing the right products, creating irresistible offers, and ensuring seamless website functionality, Sam provides actionable insights to help you turn site visitors into buyers. Tune in to discover how to enhance your Shopify store's performance.

Highlights

• The quality of traffic is crucial - target countries with strong purchasing power like the US and UK 🌍.
• A professional and branded store design is essential for converting visitors into customers 🌟.
• Selling a product that's viral is not enough if customers don't really want it despite its cool factor ❌.
• Offering attractive deals, like BOGO or free gifts, can make your products more appealing to buyers 🎁.
• Regularly test your store to ensure it functions correctly and provides a seamless shopping experience 🛒.

Key Takeaways

• Traffic quality matters: Ensure your ads target customers from high purchasing power countries like the US, UK, and Australia 🌍.
• Design is key: A branded, professional-looking store can significantly boost customer trust and conversions 🎨.
• Select the right product: Even viral items might not sell if they're considered unnecessary by potential buyers 🤔.
• Craft compelling offers: BOGO deals, bundles, and freebies can entice visitors to purchase 🎁.
• Functionality check: Always test your store to guarantee a smooth purchasing process 🛒.

Overview

Starting a Shopify store can be an exciting venture, but it often comes with the challenge of converting traffic into sales. Sam Jacobs lays out fundamental reasons why a store might attract visitors but fail to keep them as paying customers. His personal journey from struggling with this issue to finding effective solutions serves as a valuable guide for aspiring e-commerce entrepreneurs.

One major issue is directing the right kind of traffic to your store. Sam emphasizes targeting ads towards countries with high purchasing power, such as the United States and Australia, to increase the likelihood of sales. This focus on quality over quantity can transform how your store performs in terms of financial success.

Additionally, Sam highlights the importance of a well-designed, branded store and choosing products that customers are compelled to buy. Adding great offers and ensuring seamless functionality of your site are pivotal steps in turning browsers into buyers. With these practical tips, your Shopify store can move beyond just generating traffic to achieving meaningful sales.

Why Your Shopify Store Is Getting Traffic But No Sales (FIX ASAP!) Transcription

• 00:00 - 00:30 in this video I'm going to be showing you the top five reasons your Shopify store is getting traffic but no sales if you're like most people you probably looked up how to make money online and came across Drop Shipping whether it was a Tik Tok video of someone flaunting their lifestyle of the freedom and the sales flooding in you said hey why not let me go ahead and open up a Shopify store and see if I can be successful with Shopify Drop Shipping so you spent hours on finding a good product to sell setting up your website but after setting up ads ad you're left with
• 00:30 - 01:00 crickets zero sales but just a ton of traffic that came through your website and that is exactly what we're going to be talking about today I'm going to tell you the top five reasons this is happening to your store and how to fix it so by the end of this you're going to be able to actually convert your traffic into sales you see when I first started Drop Shipping I had the same exact issue I would just get a ton of traffic to my website but it would never turn into actual sales I struggled for months to figure out what I was doing wrong and why people weren't actually buying from my website but don't worry in this video I'm to show you what I did to fix it so
• 01:00 - 01:30 this video is going to be very important that you watch and Implement what I'm about to teach you because without it I don't want to see you having the same issue over and over like most people do with that let's get into reason number one you're not getting any sales in your Shopify store and it's the quality of your traffic now most people they run ads whether it's Facebook or Tik Tok ads to their website but they don't even realize that most of the visitors on their website are third world country people and we all know that people in the third world country do not really have access to credit cards or not much
• 01:30 - 02:00 money in their bank account actually buy your product so the most important thing is that you run quality traffic to your website and for me at least whenever I do my ads I go ahead and make sure that I run ads in United States United Kingdom Canada Australia and Germany those are the top five countries you want to be able to run ads in because those people in those countries have money ready to buy your product now how do you know if you are actually running bad quality traffic to your website let me show you how it's going to look like on your Shopify store so the first step
• 02:00 - 02:30 is we're going to go to our Shopify account and we're going to go to the analytics tab now once you're on the analytics tab it will show you all your sales right which will probably be zero for you just for now we're going to get you your first sale as fast as we can and then you're going to scroll down over here down down down all the way to where the country of the people are coming from so as you can see sessions by location it's going to show you where your customers are coming from and you can see on this store all the people are
• 02:30 - 03:00 basically United States and we do have a few other countries but as long as your top country is one of those top five countries I mentioned then you are good but if you're getting a lot of traffic from other countries like India or Philippines or you know any third old country that probably won't be buying your product then you're probably doing something wrong on your ads so make sure that you go ahead and run ads only in the top five countries another big mistake I see a lot of people do when they run on Tik Tok ads specifically is
• 03:00 - 03:30 they keep pangle on now if you don't know what pangle is it's kind of like Tik Tok Tik Tok actually owns pangle but when you're setting up your Tik Tok ads make sure that it's turned off also on Facebook ads I usually like to turn off certain placements so I don't just waste the quality of traffic you want to make sure that Instagram feeds Facebook feeds Facebook Stories and Instagram stories are the only ones clicked on reason number two your Shopify store design probably sucks now I'm sorry for saying that straight out but it's probably the
• 03:30 - 04:00 advice that most of you need and I see this way too often people just want to set up their Shopify store as fast as possible and they look like every single other drop shipper now the key is if you want to succeed with Drop Shipping you have to work on the skill of becoming a branded Drop Shipping Store too many people are doing the old way of Drop Shipping of just setting up a shop by store as fast as possible but then when they don't get any sales they wonder why and I'm going to show you two examples to explain what I'm talking about here now let's take a look at this website
• 04:00 - 04:30 right here they're selling a push-up board and for you watching this video right now I want you to ask yourself would you buy from a website like this what you buy from a website that literally has just a ton of pictures on it a massive logo it doesn't even really have a good deal or anything and it just says push-up board and it just has a ton of text which nobody's going to read right would do you buy from a website this probably not and this is the old way of how people used to set up their stores just quickly throwing it up now let me show you a branded Drop Shipping store take a look at this this is a
• 04:30 - 05:00 branded Drop Shipping Store that actually looks nice starting off with the title itself it says 9 in1 ultimate push-up board start building your stronger upper body it also talks about different benefits that the product offers for the customer it says Target your chest shoulders back and biceps improves balance and stability en chances and shapes upper body it has a ton of reviews the social proof now remember you don't need a store looking as good as this this is a really really
• 05:00 - 05:30 good store it has you know a bunch of different social proof bunch of logos as seen on TV it also has great images great short easy text to read which is very important because people usually just come on a website and they don't actually read everything they like to read things that they don't really have to like sit there and just read a book about the product right you want to have the headlines and short text as the subtitles and overall this is a great product page to learn from and this is
• 05:30 - 06:00 the Branded way of doing Drop Shipping so if your store looks like this one then make sure you try to fix it up as much as you can a great way of knowing how to fix it up is looking at your products on other competitors websites or even looking up on Google your niche of your product let me show you how to do that so all you need to do is go to Google and type in your niche of your product let's say for example you're selling a foot pain product so type in foot pain product okay and then where you're going to see is all these
• 06:00 - 06:30 sponsored posts by Google are great websites to look at let's take a look at this website for example okay you can literally see that this is the same website as we just saw but a different product and they are absolutely crushing it with design and showing off the product in a really awesome way okay and these are the websites that you should learn from and take note on exactly what they're doing that makes them look like a branded store rather than a Drop Shipping Store you can also go ahead and use the koala inspector to see what
• 06:30 - 07:00 theme that they're using for example the koal inspector is free it shows us that they are using the shopy theme called Venture which is a great theme to look into because it definitely looks nice on their store maybe we can use it in our own store number three your product is really cool but nobody actually wants to buy it and let me explain there's a lot of products out there that might be very cool however when it comes to actually getting customers to pull out their credit card and buying it it's a big no no for them and I'll give you an example
• 07:00 - 07:30 there was this monkey toy that went absolutely viral on Tik Tok as you can see 93 million views on this video Alone 4 million views here 57.3 million views on this one now it is a product that went crazy viral and it's cool but would you actually buy this product probably not and that's the problem with a lot of products that people are trying to sell in their drop shipping stores is that it's not good enough for people to actually pull out their credit cards and buy it so for me me at least any
• 07:30 - 08:00 products that's very gimmicky that is kind of like a fidget spinner or like these toys that you know may look cool on Tik Tok or on your ads but things that people want actually buy is a big no no for products for me to sell on and therefore if you're trying to sell a product that is cool but you can't imagine your customer actually wanting to buy it and pull out their credit card and pay for the product then you should probably look at another product to sell number four your offer is just not good enough now let's think about it like this most people will come on to your website and they're going to make a
• 08:00 - 08:30 quick decision should they buy from your website or not now the more value that you can give them when they look at the price they'll probably say either hm that's not worth it or wow what a great deal I'm getting and you want them to say wow what a deal I'm getting now the question is how do you get them to do that and it's by having a very good offer so here are a few offers that you can use to increase your value of your product number one you can do a buy one get one free now buy 1 get one free is a great deal for most people and they
• 08:30 - 09:00 would instantly want to buy the product now only do a buy 1 get one free deal if your product cost is super cheap because otherwise it's going to hurt your margins a lot so make sure that if you're going to do this you do the math beforehand that it's worth it for you to still sell the product now you can also do bundle deals like for example buy one at a regular price buy two at a great discount and buy three at an even better discount so people will be more inclined to buy two or even three at a time now this works great if it's a product that that people will buy multiple of you can
• 09:00 - 09:30 also do buy two get one free or do a free gift with every purchase or even a free ebook for example if it's this product like the 901 push-up board you can do a eBook on how to get shredded in the next 90 days and give it away for free with every purchase of a board which is a great idea and it doesn't cost you anything you can literally get your ebook done on chat BT and you could just include it on the email confirmation now part of having a great offer also means that your landing page has a lot of social proof you want
• 09:30 - 10:00 people to come onto your Shopify store and say wow I need to buy this because everyone's going crazy over this product for example on this landing page you can see it has 1,000 reviews which is freaking awesome it's a lot of people right and this is something that's really great to have social proof right that everyone is buying this product now this review widget can actually be inputed into any Shopify store it's actually a code that you can put into your store so it's actually pretty simple to put in and they also have things like 100% no risk money back
• 10:00 - 10:30 guarantee which makes the customers feel safe you also have over here where it says hurry only four left in stock all these little things really help make the customer feel like wow I need to buy this product now also they have a Black Friday sale live which is awesome right it gets people to say wow there's a crazy deal going on right now I need to buy the product now so I don't miss out on it okay these are all things that have to do with your offer and increasing the value of your product and why they should buy from you now now let's get into number five but beforehand make sure you hit that like
• 10:30 - 11:00 button hit that subscribe button cuz we got a lot of content coming out and also my free course will be in the description below for you all to check out now reason number five you're not getting sales in your Shopify store is you don't even know it but your store may not work properly the number one thing you need to do in your Shopify store before you launch it is to test to make sure that the website actually works and I'm serious a lot of people that I've reviewed their stores I try to even buy the product add it to cart go to the checkout and put in my details and it doesn't even let me do it there's
• 11:00 - 11:30 some error that pops up and you need to make sure that you can actually buy from your store because otherwise your customers will not be able to actually give you that sale that you want so make sure you test out the store and make sure that your checkout works like literally put in your credit card details make sure that your sale can go through so your customers can buy from you you can even refund that sale so you don't get your Drop Shipping product to your store now hopefully these tips helped you a ton and I can't wait to see those sales rolling in on your Shopify
• 11:30 - 12:00 store make sure you go ahead and follow me on Instagram @ real Sam Jacobs I post a lot of behind the scenes on my seven figure Drop Shipping businesses and I love chatting with all my followers over there so with that I'll see you guys in the next one