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Operator Goes Global

OpenAI Expands Operator AI Agent to More Countries: A New Era for Automation

Last updated:

Mackenzie Ferguson

Edited By

Mackenzie Ferguson

AI Tools Researcher & Implementation Consultant

OpenAI has rolled out its AI agent, Operator, to more countries including Australia, Brazil, Canada, India, Japan, Singapore, South Korea, and the U.K. The service, available through a $200/month ChatGPT Pro subscription, allows users to automate tasks like ticket booking, reservations, and online shopping from a dedicated web interface. Despite its revolutionary potential, the service faces challenges such as high subscription costs and privacy concerns, especially with its exclusion in the EU due to regulatory hurdles.

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Introduction to OpenAI's AI Agent Operator

OpenAI's latest innovation, the AI Agent Operator, represents a significant leap in task automation technology. Launched across countries such as Australia, Brazil, Canada, India, Japan, Singapore, South Korea, and the U.K., this tool is designed to enhance productivity by efficiently automating various online tasks. Available exclusively to ChatGPT Pro subscribers, the Operator allows users to perform functions like booking tickets, making reservations, handling online purchases, and even filing expense reports through a dedicated web interface. With the promise of making everyday digital tasks more efficient, OpenAI's Operator is set to transform how individuals interact with web services, opening up new possibilities for seamless task execution. [Source](https://techcrunch.com/2025/02/21/openai-rolls-out-its-ai-agent-operator-in-several-countries/)

    The accessibility of OpenAI's AI Agent Operator, however, comes at a price. With a subscription cost of $200 per month, it targets users who are willing to invest in cutting-edge AI capabilities. Despite its expensive subscription fee, the tool provides a unique solution for individuals and businesses looking to automate monotonous online tasks. Users can access the Operator through operator.chatgpt.com, and it currently functions via a separate browser window. As OpenAI continues to expand its global reach, the Operator's introduction in key countries marks a notable milestone in AI-driven task automation. [Source](https://techcrunch.com/2025/02/21/openai-rolls-out-its-ai-agent-operator-in-several-countries/)

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      The launch of Operator is significant not just in terms of geographic expansion but also in its broader implications for the AI landscape. By offering a powerful alternative to other AI solutions like Google's Project Mariner and Anthropic's agent, OpenAI positions itself as a leader in the competitive space of AI-powered task automation. Unlike its competitors, Operator provides a wider availability, appealing to a broad swath of users across many countries while supporting a variety of platforms. This strategic positioning is likely to influence the evolving dynamics in AI tool adoption and may propel OpenAI to the forefront of AI innovation. [Source](https://techcrunch.com/2025/02/21/openai-rolls-out-its-ai-agent-operator-in-several-countries/)

        Capabilities of Operator

        Operator, OpenAI’s innovative AI agent, is transforming everyday digital interactions by automating a wide array of tasks. From booking flight tickets to making dinner reservations and handling online shopping transactions, the capabilities of Operator cater to both personal and professional needs. By filing expense reports and executing diverse web-based tasks, Operator simplifies and streamlines tasks that traditionally required manual effort, offering users an unprecedented level of convenience. The service is currently accessible through a dedicated web interface to ChatGPT Pro subscribers, who can benefit from these enhanced functionalities for $200 per month, as detailed in a recent TechCrunch article.

          Beyond task completion, Operator is distinguished by its broad availability and user-friendly interface, despite certain geographical limitations. Launched in countries like Australia, Brazil, Canada, India, Japan, Singapore, South Korea, and the UK, Operator is notable for its extensive reach compared to competitors like Google’s Project Mariner. Although currently not available in EU countries and several others due to regulatory hurdles, Operator still outpaces many of its counterparts in terms of accessibility, offering a separate task execution window that enhances user experience. The ongoing expansion reflects OpenAI’s commitment to offering comprehensive AI solutions that play a crucial role in digital environments, as noted in the official announcement.

            Operator’s introduction has prompted significant discourse about its potential to redefine digital tasks. Despite the high subscription fee, its ability to seamlessly integrate into daily routines and significantly improve productivity is a selling point that resonates with many users. This dual perspective highlights the ongoing conversation about Operator’s ability to balance cutting-edge technology with accessibility, a subject underscored in discussions on platforms like OpenTools.

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              Amidst its rollout, Operator’s impact extends to the broader AI market where it fuels competitive dynamics among major tech companies striving to develop similar AI agents. Its differentiated feature set, which includes more extensive platform support than Rabbit’s device-specific solution, positions Operator as a frontrunner in the AI landscape. Nevertheless, its journey forward is closely watched, with experts reflecting on both its revolutionary potential and the various technical and ethical challenges it presents. Discussions on platforms such as AINvest portray this dual perspective.

                How to Access Operator

                To access OpenAI's revolutionary AI agent, Operator, users need to have a ChatGPT Pro subscription which costs $200 per month. Once subscribed, Operator can be accessed through a dedicated website, operator.chatgpt.com, and it currently operates in a separate browser window. This setup allows users to leverage Operator's full suite of task automation capabilities, including booking tickets, making reservations, and handling online shopping. The service has been made available in several countries, including Australia, Brazil, Canada, India, Japan, Singapore, South Korea, and the U.K, but it notably excludes the EU and several European countries due to regulatory constraints as reported by TechCrunch.

                  Operator distinguishes itself from other AI agents like Google's Project Mariner and Anthropic's restricted access API by its wider availability and user-friendly interface. Its ability to function across multiple platforms offers significant advantages over competitors like Rabbit, which limits its AI capabilities to device-specific solutions. Early adopters of Operator have praised its efficiency in automating web-based tasks which contributes to increased productivity. However, its steep subscription cost poses a barrier that may limit its accessibility as reflected in industry feedback shared by TechCrunch.

                    As with many cutting-edge technologies, the rollout of Operator has elicited diverse reactions. While some users are enthusiastic about its potential to transform their workflow, others express concerns related to privacy, particularly around how their data is managed and stored. Performance issues, such as slow response times and occasional AI errors, further complicate users’ experiences according to detailed reviews and discussions found on Opentools.ai. OpenAI’s strategy for Operator is to eventually integrate it across all ChatGPT clients, yet the timeline for this broader rollout remains unclear. For the latest updates and opportunities to leverage these innovations, interested users are encouraged to stay informed via trusted tech news sources.

                      Countries Where Operator is Available

                      OpenAI's AI agent, Operator, has expanded its availability to a number of key global markets, signaling a major shift in how task automation tools are being disseminated worldwide. Essential for ChatGPT Pro subscribers, Operator is now accessible in major countries like Australia, Brazil, Canada, India, Japan, Singapore, South Korea, and the United Kingdom. This strategic rollout is designed to leverage the rapid technological adoption observed in these regions, while also testing the waters for user engagement and satisfaction in diverse cultural settings. As noted in [TechCrunch](https://techcrunch.com/2025/02/21/openai-rolls-out-its-ai-agent-operator-in-several-countries/), this marks an impressive expansion, despite its notable absence from the European Union and several non-EU European countries, which remain under stricter regulatory environments. This exclusion reflects broader challenges faced by AI providers in navigating Europe's complex data laws.

                        Operator vs Competitors

                        The landscape of AI agents has been significantly reshaped by the introduction of OpenAI's Operator, which marks a landmark step in automated task completion. By expanding its availability to countries such as Australia, Brazil, Canada, India, Japan, Singapore, South Korea, and the UK, Operator not only broadens its geographical reach but also challenges the limitations previously seen with similar AI tools. Unlike Google's Project Mariner, which suffers from restricted global reach, Operator is available in most ChatGPT-supported nations, albeit with notable exceptions in Europe due to regulatory reasons. The global deployment is a strategic move to cement its presence against rivals who have often confined their solutions to limited territories, despite the growing demand for advanced AI capabilities [1](https://techcrunch.com/2025/02/21/openai-rolls-out-its-ai-agent-operator-in-several-countries/).

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                          Operator distinguishes itself from competitors through its inclusivity and ease of accessibility, an important consideration in the current AI landscape. While Anthropic offers high-caliber AI solutions, its agent is largely stymied by API restrictions. In contrast, Operator is integrated into a user-friendly chat interface that broadens its usability beyond tech-savvy individuals. This capability positions it as more accessible compared to Anthropic's exclusive platform, which can be seen as a competitive disadvantage in meeting mainstream consumer needs [10](https://www.ainvest.com/news/openai-s-operator-revolutionizing-task-automation-and-raising-bar-in-ai-competition-2501101049d9b4689a85d160). Rabbit's device-specific AI agent further pales when juxtaposed with Operator's broad platform support, which does not confine users to specific hardware or operating systems, thus providing a smoother and more versatile user experience.

                            A significant edge for Operator lies in its ambitious plan for seamless integration across all ChatGPT clients. Although a concrete timeline for this broader reach has not been disclosed, the anticipation of such integration underscores OpenAI's commitment to augmenting user engagement and optimizing functionality across their ecosystem. This developmental path not only differentiates Operator from its contemporaries but potentially elevates it to a standard-bearer in AI task automation.

                              Critics, however, point out that Operator's advantages are offset by certain limitations, such as its premium pricing model of $200 per month, which raises accessibility concerns. This cost could create a delineation where only larger businesses or affluent individuals can afford such conveniences, potentially stifling widespread adoption. Furthermore, while Operator's capabilities surpass many, user feedback has highlighted occasional performance issues. These include slow response times and AI hallucinations, which require further refinement to ensure reliable performance and maintain user confidence [11](https://opentools.ai/news/openais-ai-agent-operator-expands-to-new-horizons-now-in-australia-brazil-canada-japan-and-more).

                                The competitive landscape remains fierce, with companies like Amazon and Meta also developing robust AI functionalities aimed at everyday users. Amazon's Alexa, now with web navigation capabilities, and Meta's AI Helper extension exemplify a growing shift towards diversified AI solutions that empower users in distinct ways. Meanwhile, Microsoft’s integration of Copilot with the Edge browser highlights the industry's quick pivot to integrate AI into daily digital experiences, enhancing productivity and user convenience [2](https://www.amazon.science/blog/alexa-web-navigation) [3](https://blogs.microsoft.com/blog/2025/01/copilot-edge-integration). These competitors, while different in their approach, contribute to a dynamic AI ecosystem wherein Operator's continuing evolution will be benchmarked.

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