Singtel's 'Once Upon a CNY' Campaign Faces Gender Role Criticism While Embracing AI
Singtel's 2025 Lunar New Year campaign, 'Once Upon a CNY,' has stirred controversy by reinforcing traditional gender roles, depicting a mother as solely responsible for holiday preparations. While the campaign creatively integrates AI, offering a one-year Perplexity Pro subscription, critics argue it overlooks family collaboration and cultural sensitivity. Meanwhile, the use of AI in festive settings marks a significant shift in marketing strategies across Asia.
Jan 17