marketingskills Agent Skills Guide

Key takeaways#

marketingskills is a GitHub resource library of marketing-focused Agent Skills. It is not a hosted SaaS product. It gives Claude Code, OpenAI Codex, Cursor, Windsurf, and other compatible agents task-specific marketing instructions for CRO, copywriting, SEO, analytics, paid acquisition, retention, referrals, RevOps, and launch work.

The project is useful for technical marketers, founders, and growth engineers who already use AI coding agents and want repeatable workflows instead of one-off prompts. Each skill is written as Markdown so an agent can load the right context when the user is working on a matching marketing task.

What it includes#

The repository is organized around a broad marketing operating system. The foundational skill is product-marketing, which other skills read first to understand positioning, audience, and product context. Around that base, the repository includes skills for SEO audits, AI search optimization, site architecture, programmatic SEO, schema, content, ASO, CRO, signup flows, onboarding, popups, paywalls, copywriting, copy editing, cold email, lifecycle email, social, video, image generation, ads, creative, A/B testing, analytics, retention, referrals, community, co-marketing, RevOps, sales enablement, launch planning, pricing, competitors, customer research, and marketing psychology.

The README describes the project as compatible with the Agent Skills spec, with Claude Code as one explicit target. The repo also links to Corey Haines, Conversion Factory, Swipe Files, Magister, Coding for Marketers, and marketing-skills.com. The source page reports MIT licensing and active maintenance.

Why builders should care#

Marketing work has many repeatable decisions: who the audience is, which page goal matters, how a CTA should be evaluated, which analytics event should be inspected, and what good copy looks like. Generic agents often miss that context. A skill library turns those decisions into reusable files that can be reviewed in Git and improved over time.

For a founder, the repo can help an agent critique a landing page, write a campaign brief, improve onboarding, or design an experiment. For a growth team, it can become a shared starting point for internal agent workflows. For agencies, it can reduce blank-page work while keeping the human responsible for strategy, facts, and brand judgment.

Best use cases#

Use marketingskills when you want an AI agent to assist with marketing implementation inside a code or content workflow. Good fits include landing-page audits, SEO remediation, analytics cleanup, copy variants, email drafts, launch checklists, customer-research summaries, and CRO experiment planning.

The repo is strongest when paired with real product data. Before using a skill, give the agent the product positioning, target customer, analytics context, page URL, and success metric. The product-marketing base skill exists for this reason: marketing output gets better when the agent understands what the product is trying to achieve.

Caveats#

Treat the repository as guidance, not as an autopilot. Marketing claims still need evidence, pricing and product details still need verification, and analytics changes should be reviewed before deployment. Some skills may reflect the maintainer's preferred frameworks, so teams should adapt them to their own market, compliance rules, and voice.

Because the project is a resource library, it should be listed as a resource rather than a tool. The value is in the reusable skill files and examples, not in a separate app to install and operate.