Gladly Sidekick is an AI and automation platform that enables personalized self-service for customer service teams. It works alongside Gladly Hero, a people-centered platform for delivering personalized agent-assisted customer service. Sidekick uses generative AI and automation to provide scaled and personalized customer self-service through Self Service Threads. It goes beyond answering common questions and can execute transactions like managing returns or changing flights. Sidekick streamlines routine customer requests, reduces the workload on customer service teams, and improves efficiency. It helps brands deliver a radically personal customer service experience powered by AI.