Palette.fm

Image EditingFreemium

Turn black‑and‑white photos and video into vivid color—in seconds with Palette.fm.

Last updated Nov 16, 2025

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What is Palette.fm?

Palette.fm is an AI-powered photo and video colorization platform that transforms black‑and‑white media into realistic, vibrant color in seconds. Used by over 2.8 million people—from professional colorists and media companies to families restoring archives—it supports up to 4K resolution, a wide range of formats (JPEG, PNG, PSD, HEIC, and more), and lightning‑fast processing (100–300 ms per image). With 21+ filters, automated and custom prompts, reference images, advanced color tuning, bulk and API workflows (including video), and seamless app integrations, Palette.fm delivers studio‑quality results on the web and mobile—backed by flexible subscription tiers and a free trial to get started.

Palette.fm's Top Features

Key capabilities that make Palette.fm stand out.

AI colorization engine trained for dynamic skin tones and accurate detail handling

Supports up to 4K resolution for images and video frames

Processes images in ~100–300 ms for near-instant previews

Bulk colorization of 1M+ images/day via simple scripting

Video colorization API (beta) for SD, Full-HD, and 4K frames

21+ standard and artistic color filters

Automated prompts, custom prompts, and reference-image guidance

Advanced color tuning: auto correction, white balance, temperature, saturation

Prompt Generator to test up to 120 style prompts on one image

Wide file-format support: JPEG, PNG, WEBP, AVIF, HEIC, PSD, TIFF, and more

API for integration with apps and workflows (Python snippets available)

App and storage integrations: iPhone Photos, Google Drive, Dropbox, and others

Temporal coherence tips using prior frames as references for short scenes

Free trial with logo-free, full-resolution output to start

Subscription tiers (Basic, Pro, Ultra, Mega) with credit-based usage

Web and mobile experience; online tool with no sign-up required to try

Use Cases

Who benefits most from this tool.

Archivists & libraries

Bulk colorize large black-and-white photo archives with scripting and 4K support.

Film & TV studios

Prototype or deploy video colorization via the Video API for SD, HD, or 4K frames.

Families & hobbyists

Restore and share family photos with realistic, vibrant color in seconds.

Photo labs & service bureaus

Add AI colorization as an in-house or client service with consistent settings.

App developers

Integrate colorization into mobile or web apps using the API and cloud storage hooks.

Media & newsrooms

Revive archives and illustrate stories by colorizing historical imagery quickly.

E-commerce & marketplaces

Refresh legacy product imagery by testing multiple palettes and styles at scale.

Museums & educators

Enhance exhibits and learning materials with colorized historical photos.

Social creators & marketers

Create eye-catching posts using artistic filters and prompt-driven styles.

Researchers & data teams

Process large image datasets programmatically with high throughput via API.

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Tags

AI-poweredphoto colorizationvideo colorizationblack-and-white media transformationprofessional coloristsmedia companiesfamiliesimage resolutionformatsfast processingfiltersautomated promptscustom promptsreference imagescolor tuningAPI workflowsvideo supportapp integrationsstudio-quality resultsweb and mobile platformssubscription tiersfree trial

Palette.fm's Pricing

Free plan available

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Frequently Asked Questions

What does Palette.fm do?
Palette.fm is an AI-powered tool that colorizes black-and-white images and videos. Upload a photo, pick a filter or prompt, and instantly see realistic, vibrant colors applied to your media.
Who uses Palette.fm?
Over 2.8 million users—including professional colorists at production companies and TV channels, as well as individuals restoring family photos or testing creative colorizations—use Palette.fm.
What image and video formats and resolutions does Palette.fm support?
Palette.fm supports JPEG, PNG, TIFF, PSD, WEBP, AVIF, HEIC, and more, with image resolutions up to 4K and video frames up to 4K. The maximum image file size is 10MB.
What colorization options and filters are available?
Choose from 21+ standard and artistic filters, use automated prompts, write custom prompts, or add a reference image. You can also apply auto color correction, white balance, temperature, and saturation adjustments.
Can Palette.fm colorize videos?
Yes. Palette.fm offers video colorization via a dedicated API and a simplified demo through a partner, supporting SD, Full-HD, and 4K video frames.
Does Palette.fm offer bulk colorization?
Yes. Palette.fm can process over 1 million images per day via simple scripting, making it ideal for large archives and professional workflows.
Is there a free trial, and how do I get started?
Yes. You can upload an image and receive a logo-free, full-resolution colorization as a free trial. Create an account and choose a plan to unlock more features and higher usage limits.
What are the subscription plans and limits?
Plans include Basic (free), Pro, Ultra, and Mega, each offering different credit allocations and higher limits suitable for professionals and organizations.
Can Palette.fm be integrated into apps or workflows?
Yes. Palette.fm provides an API for developers and supports integrations with iPhone Photos, Google Drive, photo archives, and more via app tools and Python snippets.
How fast is Palette.fm, and what are its standout features?
Palette.fm colorizes images in about 100–300 ms using a proprietary algorithm, delivering dynamic skin tones, vibrant colors, and customizable results trusted for speed, accuracy, and detail.