AI & Social Media Playbook

AI & Social Media Playbook For The Next 5 Years: You Can't Hide From THIS | GaryVee Q&A — Aspire

Estimated read time: 1:20

Summary

GaryVee, in his engaging Q&A session, emphasizes the inevitable and transformative role of AI and social media in the next five years. He underscores the speed and scale at which AI will embed into everyday life, altering consumer habits and business landscapes. GaryVee criticizes the common resistance to AI, attributing it to laziness and fear of change, while advocating for active engagement and adaptation. He predicts the decline of traditional social media platforms as new technologies, like AI and VR, take center stage, urging everyone to not only adapt but to deeply understand these technologies to thrive in future markets.

Highlights

AI is not coming; it's already here, and it's changing everything! 🚀
Resistance to AI is laziness; get on board or get left behind. 🚂
Convenience will reign with AI; learn to leverage it. 🍕
Brand recognition will be vital in the AI-driven economy. 🎯
Social media's current form will evolve; embrace new platforms. 🔄
Positivity starts with your choices; curate a better digital feed! 😍

Key Takeaways

AI is transformative and inevitable; embrace it or be left behind. 🤖
Convenience will dominate; AI will revolutionize consumer habits. 📦
Building a strong brand is crucial in the AI-dominated market. 🌟
Social media as we know it is changing; stay ahead with new tech. 📱
Take control of your social media experience; positivity in, negativity out! 🌈

Overview

In this thrilling Q&A, GaryVee passionately discusses the revolutionary impact AI and social media will have on our lives in the coming years. Drawing from historical examples, he highlights the resistant mindset people have toward adopting new technologies, stressing that those who adapt quickly will benefit the most.

GaryVee outlines a vivid future where AI dictates convenience and efficiency in every facet of life. From ordering personalized meals to experiencing tailored media interactions, AI is portrayed as the irreplaceable tool for personal and business growth. Brand strength emerges as the differentiator in a generic AI-dominated market.

He passionately argues for proactive engagement with cutting-edge technologies, urging everyone to dive intensely into AI research and social media content creation. By advising attendees to filter negativity and cultivate positivity in their social feeds, he emphasizes personal empowerment in navigating the tech-driven world.

Chapters

00:00 - 01:30: Introduction: Importance of Embracing AI The introduction highlights the pressing importance of embracing AI technology. It challenges the audience by questioning their lack of engagement with AI tools like Chat GPT on their phones. The speaker dismisses excuses against AI adoption as laziness and entitlement, referencing a successful AI company in Portugal that achieved significant sales. The narrative underscores the inevitable progression and impact of technology, drawing an analogy with the relentless nature of Jason from the movie 'Friday the 13th'.
01:30 - 04:30: Future of AI: Integration in Daily Life The chapter titled 'Future of AI: Integration in Daily Life' addresses the significant impact AI is anticipated to have on our everyday lives. The discussion highlights the immense potential of AI, its rapid advancement, and the profound ways in which it will soon influence various aspects of human activities. An example mentioned is how the sophistication and strength of AI in voice devices are poised to cause considerable changes and possibly confusion in daily interactions.
04:30 - 07:30: Convenience vs. Brand: Importance of Brand in AI Era The chapter discusses the importance of brand in the age of artificial intelligence, using Amazon's Alexa as an example. Despite privacy concerns, many people still see the benefit of having AI assistants in their homes. The chapter highlights a future where AI is integrated into daily life, such as managing household tasks and catering to specific needs like dietary restrictions. The focus is on how these AI tools can become indispensable, thus emphasizing the strength and influence of a strong brand.
07:30 - 10:30: AI and the Role of Brands in Consumer Choices The chapter explores the influence of artificial intelligence (AI) and how it shapes consumer choices, particularly through its integration with brand operations. A scenario is discussed where a request for a perfect family meal involving a variety of cultures and preferences demonstrates AI's capability to streamline consumer needs efficiently. The narrative highlights Amazon's control over the choice and delivery process due to its technological leverage, exemplifying how AI can centralize decision-making power in digital commerce. This raises considerations on the power dynamics between large tech companies and consumers.
10:30 - 14:30: Embracing AI: A Call to Action This chapter discusses the increasing trend of prioritizing convenience over everything else, especially as it relates to technology like AI and smart assistants. It highlights the shift in consumer behavior where people prefer using generic commands like asking Alexa to order pizza instead of specifying a brand, which reflects a broader move towards convenience that has been accelerating over the past decades. The chapter prompts readers to acknowledge and embrace AI as it becomes a more significant part of everyday life, emphasizing the need to take action in understanding and adapting to these changes.
14:30 - 17:30: The Rise of Virtual Influencers The chapter "The Rise of Virtual Influencers" discusses the growing trend of convenience in consumer behavior, emphasizing how people are willing to pay for convenience even when they can't afford other things. It mentions the future impact of AI, predicting that AI agents will handle tasks like shopping autonomously. This shift underscores the importance for brands to stand out, as consumers will increasingly rely on AI to make generic choices in their decision-making processes.
17:30 - 21:00: Historical Resistance to Technological Change In this chapter titled 'Historical Resistance to Technological Change,' the discussion revolves around the importance of brand identity in the ever-evolving technological landscape. It highlights how brand recognition becomes crucial, especially when technology is widely accessible and scalable. The example given emphasizes the reliance on brand names in AI applications; without a known brand, choices are made by external entities like Amazon, potentially limiting consumer influence. The analogy of choosing sneakers, pizza, and business advice underscores the pervasive role of branding in decision-making.
21:00 - 25:00: No to No: Embracing Change in Business This chapter titled 'No to No: Embracing Change in Business' discusses the evolution of the food delivery industry, focusing on the concept of leverage within business transactions. It emphasizes how companies like Uber Eats and Seamless have transformed the traditional process of ordering food, drastically shifting consumer behavior away from direct orders to using app-based platforms. The change highlights a broader theme of how technological advancements and business model innovations create new forms of leverage that can displace established systems, as remembered by those who used traditional methods.
25:00 - 31:00: The Power of Social Media and Content Creation The chapter 'The Power of Social Media and Content Creation' explores the transformative impact of AI and technology on daily life. In the future, AI is anticipated to handle routine tasks like ordering food based on real-time health data, thus enhancing convenience and connectivity. The chapter emphasizes the integration of technology with personal routines, suggesting a future where humans become increasingly interconnected through devices that automate and optimize everyday actions.
31:00 - 37:00: The Future of Social Media and Technology: Predictions and Opportunities The chapter discusses the potential future integration of health devices with everyday activities such as ordering dinner. The concept is that these devices might make choices for us based on our preferences, suggesting that while technology might guide our actions, individuals could still override these automated decisions if they have strong preferences. The central theme highlights the balance between technological assistance and personal autonomy, emphasizing that while technology might dominate mundane choices, individuals are not entirely passive to these changes.
37:00 - 46:30: Embracing AI: A Personal Responsibility The chapter titled 'Embracing AI: A Personal Responsibility' delves into the dual nature of artificial intelligence as both an opportunity and a challenge over the next decade. The discussion includes public concerns about AI, humorously highlighted by a question about robots endangering human lives. The chapter emphasizes the importance of being prepared for AI's transformative impact.
46:30 - 53:30: Gary Vee's Personal and Business Philosophy The chapter discusses Gary Vee's insights on personal and business philosophies with a focus on being proactive about future trends. Reflecting on the listener's experience, it emphasizes the importance of staying ahead of the curve, especially in rapidly changing fields like AI and real estate. Gary provides an example of a company in Portugal which leveraged AI to achieve substantial success, urging listeners to recognize and adapt to transformative technologies early.
53:30 - 60:30: Long-term Vision: VeeFriends and Beyond The chapter, titled 'Long-term Vision: VeeFriends and Beyond,' emphasizes the importance of recognizing the current impact and potential of AI. The speaker highlights human nature, pointing out our tendency to be hypocritical by valuing traditional education while overlooking the significant changes AI brings. This contradiction is evident as people encourage conventional learning while ignoring the evolving technological landscape. The message underscores the urgency of acknowledging AI's presence and adapting to it rather than dismissing it.
60:30 - 67:30: Gary's Work Ethic and Leadership Style In the chapter titled 'Gary's Work Ethic and Leadership Style,' the focus is on the importance of putting in significant effort and time to understand AI and its impact on business sectors, specifically mentioning real estate. The advice given is to actively use AI tools like ChatGPT to research and understand its relevance. The narrative emphasizes the fast-paced disruption AI is bringing and encourages proactive adaptation, paralleling it to winning strategies in social media.
67:30 - 82:00: Accountability and Control in Personal Life The chapter discusses the rapid changes brought about by technology, particularly in the realm of personal life accountability and control. It highlights the naivety of people in recognizing these changes, using the example of virtual influencers, who can convincingly mimic real humans online. The narrator notes the advancement in technology as they share experiences about interacting with virtual personas.
82:00 - 88:00: Conclusion and Motivational Close This chapter concludes with a reflection on the evolving nature of human relationships with technology, particularly highlighting the extent to which virtual interactions have become normalized. It references the phenomenon of individuals in Japan marrying virtual personas, suggesting the potential for future generations to form emotional connections with nonhuman entities. The chapter concludes with a thought-provoking prediction that most people will have future descendants who engage in relationships with artificial beings, ending with a thankful and motivational farewell.

AI & Social Media Playbook For The Next 5 Years: You Can't Hide From THIS | GaryVee Q&A — Aspire Transcription

00:00 - 00:30 If you do not have chat GPT on your phone right now, the are you doing? The are you doing? And don't give me like I don't believe in AI. No, you're lazy. You'reing entitled. Have you guys seen what happened to the company in Portugal that created an AI bot and did 100 million in sales? Anybody aware of that? Make some noise. Yeah. Technology is coming for you. You ever see Friday the 13th?
00:30 - 01:00 That [ __ ] is coming for you. AI is I'm going to stand up for this cuz I got excited. AI is so [ __ ] big that it's like almost hard to like break it down. Like whatever the [ __ ] you think it is, it's crazier. The the speed in which AI is going to really affect our lives is substantial. Let me give you an example. AI getting really strong and voice devices are going to really confuse
01:00 - 01:30 people. For example, the Alexa in your home. And I know a lot of people like shut it off cuz they're like, "It's spying on me." I'm like, "That's fine." Um, like like Jeff Bezos doesn't give that much [ __ ] about you, by the way. Um, but I think that when you come home and like this is the world I see when you walk into your kitchen and you're like, "Alexa, uh, my son is having a sleepover tonight. Three friends are coming over. One's lactose intolerant, one's gluten-free. Uh, two of them love
01:30 - 02:00 spicy food and one kid is Persian, and I'd love for him to feel at home. Can you please order dinner for all of us? We're going to eat at 7:30 tonight." Uh, thanks. When that then takes that and orders from four different places and delivers you a perfect meal in what I just said for real, you have to understand then in that scenario, Amazon has all the leverage cuz it's going to decide where that sale is going to
02:00 - 02:30 go. That's called not having brand. Alexa, can you send me a pizza tonight? I have 20 people over. That's different than Alexa, send me Pizza Hut tonight. I've got 20 people. Got it. We are going into a place where all that's been happening over the last forever, but accelerating the last 30, 40 years, is we choose convenience over everything. There are people here that are [ __ ] broke ordering [ __ ] $28
02:30 - 03:00 bagels on [ __ ] Seamless. That's how much we give a [ __ ] about convenience. Even when we can't afford stuff, we'll pay for time. AI is going to make everything convenient. You're going to have AI agents shop for you in the background. Like, you have no idea how big this is going to be. And so, if you're not a brand, the human is not going to choose you. You're going to choose it generically. You're going to talk and make decisions based on general
03:00 - 03:30 principles. I need sneakers versus I need Reebok. I need pizza versus Pizza Hut. I need business advice versus I need business advice from Gary Vee. Brand is the only thing left in a world of technology at scale and that's what's going to happen. Wow. So in that example there, what you're saying is because when you hit that example of AI, if if they don't know your brand, uh you're basically leaving it up to whoever, let's example Amazon to decide. Whoever
03:30 - 04:00 sits in the middle, whoever's the toll booth wins, right? Seamless comes in and now it has leverage. Uber Eats has leverage. You're not ordering direct from the restaurant. Cuz we all remember if you're over 40, you remember like literally having a menu in your [ __ ] kitchen drawer, getting the phone number, calling the [ __ ] place. Kids, it was wild. Now we love an Uber Eats or a Seamless that's so much faster. That's
04:00 - 04:30 going to feel in 15 years the way it felt to call a restaurant and stay on hold because AI is going to do it for you in a way that's we're going to be so connected. You're going to be wearing devices of your health. The [ __ ] device is going to order you food based on how you're feeling that minute. Friends, you're [ __ ] robots. You just don't realize it yet. I'm being dead serious, brother. In 15 years, I believe most of us will be wearing some form of
04:30 - 05:00 health device, and that device is going to order us dinner, not us. And we're going to love it. Wow. So, what happens in that sense? You're not making the [ __ ] choice. You're not deciding to go to [ __ ] Luigi's tonight and get pasta. But if you love Luigi's enough or you give a [ __ ] enough, you will override. We still are not like completely helpless to this technology but I don't think people realize how few things they give a [ __ ]
05:00 - 05:30 about and that is going to play out and that is where all the opportunity and all the vulnerability is as all of you game plan for the next 10 years. So on that on that note I mean the crowd is like dead silence of like well people are like [ __ ] what the [ __ ] are the rob They're like Gary are the robots going to kill my kids? Yeah, [ __ ] You better be ready. So, in that example there, uh
05:30 - 06:00 let's can you break it down a little bit into what someone should be doing then? Uh whether this is 5 years off, 10 years off, I'm I'm sick and tired of you [ __ ] being right and me like I don't [ __ ] know, maybe. And then I'm getting my ass handed to me uh 5 years later on some [ __ ] So, it's a it's a big deal. Like like let me give you an example. Uh, who's in real estate here? Hands. Have you guys seen what happened to the company in Portugal that created an AI bot and did 100 million in sales? Anybody aware of that? Make some noise.
06:00 - 06:30 Yeah, exactly. My friends, this isn't coming. This is here. I really need you listen. This is this is super important. We are by nature as humans hypocrites. You're going to go home tonight and scold your children about get educated. It's important to have knowledge this that and the other thing. And meanwhile this AI thing is happening and you're putting your head in the
06:30 - 07:00 sand. What should everyone do tonight? They should go home and start the journey of spending 50 to 100 hours of research time on what's going on in AI and what does it mean for their business. And how do you do that? You do that by actually using AI. Download Chat GBT and be like, "Ch, what does AI mean to real estate?" You know, like, we've got to put in the work. This is coming and it's coming fast and it's disrupting everything and it's just going to be the same old movie. Some people here are winning on social, but they don't want
07:00 - 07:30 to learn a whole new thing like AI or this. Again, this is just the way it is. And so, I think that I think people are very naive to what's going on out there. Let me give you another one. Everybody now wants to be a [ __ ] influencer, right? Well, bad news. Virtual influencers are coming and they're gonna win. There's a lot of people here already following someone who's not actually a human being. They don't even realize it. That's how good the tech is. I've dated seven of them online.
07:30 - 08:00 Like, wait, you're not real? And by the way, on that joke in Japan, this is very advanced YouTubers. There are people in Japan that are married to virtual people. Married. Forget about like getting tricked and it's like an only fans thing. No, no, no. All the way. I am married to a person that doesn't exist. Most of the people in this room will have a grandchild who will date a nonhuman. Thank you. See you next
08:00 - 08:30 time. But you know what's funny about that moment? Like what? Like when you like I you know what my favorite moment is when I say something like that right now? So many people in the audience were like, "No way, Gary. No." And then I remind them that you do understand that if we went to your great greatgrandparents grave right now because there's some new technology and we can rebirth them by putting a little pill in it or [ __ ] and sprayed the [ __ ] thing and they popped up and they let's say that existed. If we all went to our great great
08:30 - 09:00 grandparents grave right now, sprayed it, they popped up, they're alive, they would [ __ ] want to go back into the ground because the [ __ ] that we're living blows their mind. Like, like people are listen, I was an atrocious student, but I was good at history and I never understood why I liked it until I got older where I realized how much I rely on it to make my decisions. The reason I end up being right when I do predictish is because I ground myself in history. Let me give you an example. I
09:00 - 09:30 know a lot of you don't know this, but it would help you understand why I see the world the way I do. When electricity was invented, do you know that most people were scared to put it into their home and continue to use candles because the word on the street was there were demons in the electricity? And do I have to remind some of the 40 and over crowd here who said they would never give up their Blackberry because it had buttons on it? That one hurt. That would stop. I did
09:30 - 10:00 that one. And and again, over 40-year-old crowd let these 20-year-olds know the stigma of online dating in 2003 4 5 6 people met on match.com and lied how they met because it was so embarrassing. Now it's the only way people do it. Yeah. My friends, [ __ ] changes whether you like it or not. And if when I think about coming to things like this, I always think about like how do I bring value? Like why do why do people want to
10:00 - 10:30 continue to listen to me? People paid. People stayed to the end. How do I bring value? If I can bring you any value, it's that if you say the word no in business, you're already in trouble. The only word if you're a no person that you're allowed to change that to is maybe. Because so many of you are going to lose or limit your upside because you're
10:30 - 11:00 addicted to the word no. And that is the most dangerous word in business. With technology, you must with consumer trends, with the way the world moves, you must be committed to maybe not. Yes. That's where you get in trouble the other way, too. You get too ahead of yourselves. And no has value in other places, protecting your time, keeping you away from things. But when it comes to what's happening in the
11:00 - 11:30 world, you can't use no. And so many of you love to use excuses to not do new [ __ ] Do you know what was the big one last year, two years ago? Everyone's like, "Oh, Gary, Tik Tok, I can't do it." [ __ ] China. You know, people love to do some USA American [ __ ] pride to disguise your [ __ ] lazy. Yeah, it's a crutch. That's a true American trait right now. We're lazy. Yeah, we're [ __ ]
11:30 - 12:00 soft cuz we've had too much prosperity. You must go do your 50 to hour 50 to 100 hours of AI research or it will [ __ ] you. [Applause] I got a little bit of a bone to pick with you, please. Okay, so we're going to pick a bone. Okay. Uh so about uh maybe seven months ago, you were at an event, me and you were backstage. I was
12:00 - 12:30 talking to you. I said, "Okay, Gary, you see what we do? This is like your second or third event." I was like, "What what piece of advice would you give me uh of what we could do for marketing different we are now?" Okay, I don't if you remember this yet or not. And you thought there for a second about like that. You're like, "Hm." And you said, "I tell you what I would do. I would take part of your marketing budget and I would uh instead of running ads, I would hire a full-time Tik Tok only person. Y and you said all I would have that guy or girl do is just Tik Tok, Tik Tok, Tik Tok. And you said you don't understand.
12:30 - 13:00 Like you have no idea what would go viral. Like the thing you think will go viral won't. And this stupid [ __ ] of like it's Magic Johnson dropping a cup goes viral. Remember this horrible story you told me? So I did that [ __ ] Okay. Okay. Uh, the dudes right here, we hired him from California. He moved to Florida to do Tik Toks. We're We're gonna fire him today. Now, listen. I need you to fire him. So, check this out, bro. So, we He was He's a great He's doing great. And
13:00 - 13:30 we've had some stuff hit Bang Bang, whatever. He does Aspire. He's doing something for me. Listen to this, bro. Uh uh we we we he had this video they wanted to shoot. I shoot this video for him. Yeah. Uh 4 days ago, this [ __ ] thing, it finally hit two, it hit 2.2 million views, like 200,000 comments on this one stupid ass uh Tik Tok video that we shot. Then then
13:30 - 14:00 People magazine reached out and said, "We want to do an interview." Newsweek reached out. We want to do an interview. uh today uh uh uh show reached out and said we want to do an interview uh inside of this. So my issue is I should have done this like 20 years ago. Uh where the [ __ ] were you 20 years ago in my life? Uh cuz that's all free. Like do you know how you you know how hard it is to get on people Yep. to
14:00 - 14:30 interview that [ __ ] And it worked. It [ __ ] worked, bro. Yeah. I mean, look, I think for everyone here, I I need to say this very clearly. This era that we're in right now where you can post something on a social network and it's free. I just need everyone to wrap their head around what I'm saying here. It's free when you post it. Of course, you can run ads, but the story he's telling right now, it's free. This era that we're in is going to go
14:30 - 15:00 away. And everybody here who's been listening, you know, when you just said, "Where were you?" I was [ __ ] here. You were there. I don't know what the [ __ ] you were doing, but I think a lot of pe like a lot of people know I've been on this [ __ ] for 20 years. And I've been very consistent. I wrote Crush It in 2008. Y, right? It came out in ' 09. We're talking about 17 years ago. Wow. I've been, you know, if that made some of you feel old, trust me, I get it. So, I've
15:00 - 15:30 been here. This era will go away. The phone that a lot of you are holding right now is going to look ancient in a decade. We are literally within the decade of glasses or something else circumventing the phone. Once the phone does not become the primary device, the social networks and the feeds don't work the same. When the printing press was the most important, the people that wrote books and newspapers won. When the
15:30 - 16:00 radio became the most important, the people that spoke in it and were listened to became the device. Then a television came along and completely changed our society. This social network moment is incredibly important for us. Unlike every other medium, there were gatekeepers and very heavy expenses to have big moments. Now all of us with our phone in there for free can change the course of our life, our business, our
16:00 - 16:30 passions. You know, I could literally end this talk right now on this rant. The and I mean this from the bottom of my heart. The only agenda I have to get across to everybody here, regardless if you're the biggest fan of me and have consumed me for 15 years, or you have no idea who I am right now as you sit here, is for all of you to understand how significant the opportunity is in front of us to take advantage of the last five
16:30 - 17:00 or six years of this window that has created a level of democracy and meritocracy around opportunity that has never in the history of the world been accessible to a human being. I I I could not implore you and for most of you, if not all of you, social has been around for long enough that you're taking it for granted. You're taking it for granted. And just like what you just felt, a lot
17:00 - 17:30 of you have been posting for a long time and the thing hasn't happened. And that's because you just might suck at it. But what's cool about being sucky at something is all of you sucked at walking. Yeah. Like you couldn't walk and then you learned. Yeah. And so the reason I've been doing what I'm doing and continue to be passionate about this is I know
17:30 - 18:00 that once people in this audience get over their insecurities of worrying about people leaving negative comments or being insecure that they only get seven views and they think that that that's bad or all the normal things that humans go through in their journey of getting to actual self-esteem and comfort and self-love. Once they get over that hump, which more than half of this room has not gotten over yet, then you get into the second part, which is the tactics. The reason I wrote my last book, Day Trading Attention, was I went
18:00 - 18:30 very deep into the tactics. Thank you. And so, you know, look, I I I really don't know how else to say this other than if you do not attack the free social network, and I mean all of them. Another issue here is for some of the people that are winning, they're only winning on Tik Tok or Instagram. And I will tell you right now, the most important platform for me of the last month for me and my team is Facebook proper. Classic Facebook.
18:30 - 19:00 So, I think most people here are not on enough platforms and definitely most people here don't take the thumbnail, the first 3 seconds, the copy, the strategies, the real skills of actually getting your video to get 500,000 views instead of 49. But all roads politically, socially, and definitely in business and marketing, all roads, what's today's
19:00 - 19:30 date? the 13th 17 what's 12 all roads on March 12th 2025 lead to social media organic content organic not paid all roads lead there and regardless of what you want to accomplish in this room every person sell something get clients become famous or something much more noble raise a couple bucks for your PTA win local office because cuz you want to fix the
19:30 - 20:00 pothole on Main Street. Um, be a better father or mother. All roads lead to this distribution platform and I could not implore all of you to get more [ __ ] serious about it. Thank you. Okay, so uh uh you just said something that's very unique. So obviously social uh platforms have been around for we're coming on 20 25 years. they've really been around. You just said that in the
20:00 - 20:30 last, let's say, in the next, you know, crystal ball, but within 10 years that you think this whole thing is going to change on its face, basically. I do. So, we're on the you you're saying we're on the back half and on the way down of the hill on social media. It's not not the growth of it, but but it going away and changing something. Look, I I get a lot of credit for predicting things. I don't predict things. I just am always on it and then I talk about it. Right? For example, right now, how many people here sell something physical? Can you make
20:30 - 21:00 some noise? Just make some noise so I get a sense. So, every person that raised their hand and made some noise, every one of them should be paying attention to live social shopping. Tik Tok shop, whatnot, Fanatics Live, eBay Live. Like, that is not me predicting. Whatnot's doing three billion in gross sales on the platform. Most people here have no idea who the [ __ ] whatnot or whatnot is. Three billion. So, I'm not predicting that live social shopping is happening.
21:00 - 21:30 It's already happened. It's been happened in China for 10 years. And whether you sell t-shirts or vitamins or bikinis or sneakers or banana chips, you should be really focusing on live social shopping because it's the next frontier of opportunity over the next 36 to 48 months. And first mover advantage really matters. I can promise you, like you, a lot of people here wish they got more serious about Tik Tok when I was yelling at the top of my lungs in 2017. I'm sure
21:30 - 22:00 of it. So, I'm not, you know, I don't like to predict. I like to move fast when shit's happening. But, it is very clear to me that Meta, Facebook, Inc. has a major agenda to get us off the phone and onto their device. And they are committed to these glasses. I also have the luxury to have witnessed future forms of the glasses by going out there and playing with it. It is very clear to
22:00 - 22:30 me that whether it's them or Apple or Google or Microsoft or a Chinese company that we are only going in one direction in technology. Innovation continues to happen. I prom uh I'm sure a lot of you are thinking about how AI might hurt you. Let me just remind you, technology is undefeated. It's undefeated. There was when the car was being made, the guy that owned 30,000
22:30 - 23:00 horses made fun of the car and said it wouldn't work. Not because he was dumb, but because he had financial vested interest in the car not winning. A lot of people here are making decisions about things because it isn't what they want to be happening. The only reason I think I've been successful in business is I know that business doesn't give a [ __ ] about my feelings. So I don't want to predict but I think
23:00 - 23:30 it's unlikely that in 10 years that the mobile device the way we know it is as primary as it is right this nancond. And if that's true the way social plays is going to be different. And that's where AR and VR and other things that are looming that we've heard about for a long time start to become serious. So yeah, I mean I I guess for me, none of us know, but what we all know is that every day businesses and humans are going viral at scale and it's changing their
23:30 - 24:00 outcomes. Or if you don't even go viral, if you're just good at it, your business or your financial impact goes up by 20 or 30% because you're good at it. And that's good, too. So, I just I just want people to take it more serious. Maybe think of this. I I was interviewing uh Mark Cuban a while back and uh I was in Dallas and I asked about AI. I said, "What's your thoughts on AI?" And his answer was uh he's like, "How often do you use apps on your daily
24:00 - 24:30 basis?" And the the if you stop and think about it, it's like non-stop. You're constantly when you open your phone, it then it goes to an app immediately, right? And he's and his answer was he said as much as you use an app on a daily basis of your life. AI is 10 times more powerful and will be bigger than all those apps combined. That was his point of AI. I'm sure he knows this. You know, it's 10,000 times. It's not 10. This is really big. And again, bringing up we've gone pretty high level here today on the first
24:30 - 25:00 couple things. If you decided to come to this, this is a good place to go. If you're here, my brain goes to like, what the [ __ ] are you doing here, right? And where that goes next is this is a room full of people who are hungry and ambitious to do something, right? Like, you decided to [ __ ] come. I'm like, I don't know. I don't I mean, you didn't come here to [ __ ] sit in dark and just hang out. Like, like you [ __ ] came because
25:00 - 25:30 you're trying to make something happen, I assume. What what bothers me about something like that is just coming to consume this information isn't doing anything. You could have laid in bed on YouTube and consumed. Please act. Please act. And so very simply, I'm going to make this simple. This is like a foolproof formula in my opinion. Pretty basic. And guess what? The cost of it is $3.99.
25:30 - 26:00 What I'm about to tell you is free, but you have to do something. Number one, you must have a comprehensive plan on making content for social networks. There's seven of them. There's LinkedIn and YouTube shorts, not just Tik Tok and Instagram. Facebook Regular is exploding again. There's Twitter. It [ __ ] matters. And number two, you must do 50 to 100 hours of research on AI. You must touch it. If you do not have chat GBT on
26:00 - 26:30 your phone right now, the [ __ ] are you doing? The [ __ ] are you doing? And don't give me like I don't believe in AI. No, you're [ __ ] lazy. You're [ __ ] entitled. Or maybe you're, you know, of a certain age where you're just hoping that you could just ride it out before it takes you out. No, really. People do that. They're like, "Gary, you don't get it. I'm 60." I'm like, "What the? You're 60?" Like I'm like, "Are you retiring in the next 3 years?" If they're like, "Yes." I'm
26:30 - 27:00 like, "Okay, but even in the next 40 years of your life when you're retired, you probably want to use these tools to just make your life better." But people use these noble political frameworks to actually use as full-fledged disguises to the truth, which is you're [ __ ] lazy. Yeah, that's exactly right. Notice how the claps were not as strong
27:00 - 27:30 on that. We love to tell everybody else to do work but ourselves. This is work. This is work. By the way, on the record, technology doesn't come natural to me either. I don't like to do [ __ ] Mean it. I get pissed when new [ __ ] comes along. Like I get I do well with it. But when I saw musically, which became Tik Tok, I was like, "Ah, fuck." Like another thing I have to like I'm not pumped either. Like if the world would slow down, I'd be chilling. I'm
27:30 - 28:00 winning. But it's just not the way it is. The game is not built that way. And what's crazy is it's high stakes poker. These new things that come along, you either ride them and explode or you kind of put your head in the sand and they start to chip away and [ __ ] you. And so please do not underestimate what's happening here. Let me uh ask this question to you because this is something that I I I would think a lot of times back in the day when I would look at you uh and you would say [ __ ] right? And so probably maybe some of the
28:00 - 28:30 crowd was saying this [ __ ] to themselves, which was a hypothetical excuse for me to be lazy. And that was uh I was like, "Yeah, but Gary has a whole team, right? Gary doesn't actually do social media." Like Gary doesn't he's not actually doing it. He's got 25 people, [ __ ] He's out here doing uh and I just just to be clear, I have seen you backstage on your phone posting [ __ ] I I've seen you do it. Uh there was also the seven and a half years that I did it every single day
28:30 - 29:00 before I had one employee by yourself. That's right. There's, you know, there's that part too, y'all. Like, you know, like like people are just always like so confused. Like listen, work is part of the equation. I know that we got like weird for like 10 years where people trying to convince you like work wasn't part of the equation. You know, I remember like people got mad at me for using the word hustle. I was like fine, I'll change it to hard
29:00 - 29:30 work. Like work is part of the equation. Um but yes, go ahead. No, it's just it's it's it was an excuse that I came up with that or or what people do I apologize is not in my industry. Gary, you're right, but not in restaurants. Or Gary, cool, but not No, no. You technology is coming for you. You ever see Friday the 13th? That [ __ ] is coming for you.
29:30 - 30:00 like it's I I do not understand how people don't get it. And so one of the reasons I want you to use social is if you're doing social heavy, it doesn't make the jump to AI feel as hard. When you do AI, it just, you know, if you're staying on the sidelines, it just gets it gets further and further away from you. It's hard to like go to the glasses when you're still on a flip phone, you know, and so we just need practice. It's I'll I'll use this analogy. I'm trying
30:00 - 30:30 to get y'all to do [ __ ] every day like you're training for a marathon so you can then run the marathon. It's hard to go like eating chips and [ __ ] beef jerky on your couch and drinking beers and not doing anything physical for a year and then just getting up in the morning and running the [ __ ] New York marathon. That's what a lot of you are doing with your business by not doing all the steps every day. As the technology keeps moving, it gets harder for you and the gap gets bigger. You become more discouraged and it's [ __ ] game over.
30:30 - 31:00 But it's shockingly easy even for the least discipline in the room when you realize how much pain is on the other side if you don't do it. And more importantly, how much once you look at it from a different angle, it becomes a lot easier. By the way, I lived this for the first 38 years of my life. Do going to the gym and eating well was the worst. To this day, 11 years later, I still struggle. This morning my trainer's like, "I need you to get into
31:00 - 31:30 the gym." I'm like, "Oh, but I got to go to Florida." You know, like I'm [ __ ] When it comes to working out in the gym, I'm loaded with excuses. Which is why I know when I see it on your faces when it comes to business. In business, I have none. I I'm a [ __ ] robot. I can go 19 hours a day every day. And this is why I talk about liking what you do. Yeah. The reason I can do that, and this probably will resonate to you because I feel like you'll have this angle. You may know this. I don't try to maximize for money.
31:30 - 32:00 Yeah. Yeah. Yeah. Like there's a lot of people, you know, that are similar to me that are not at the same tier as me that maximize for money way better than I do. I maximize for liking what I do, which then enables you to do it at all times. I when friends struggle with this, I'm always like, "Well, what do you like the most?" And like one friend will be like, "I like to ski. That's my favorite thing in the world, right?" I'm like, "Well, imagine if you skied for 15 hours a day for a profession." He was like, "That's [ __ ] awesome." I'm
32:00 - 32:30 like, "That's how work is for me." And so, I'm very disciplined at work cuz I love it. But I'm not disciplined in the gym cuz I [ __ ] hate it. But I do it because I'd like to live longer and a higher quality of life. You know, if you want things financially, being good at business is a good idea. Otherwise, shut the [ __ ] up. And I'm serious about that. That wasn't a joke. That's the poison of
32:30 - 33:00 complaining and entitlement. A big thing that's holding a lot of people back is jealousy and envy and pointing fingers. If you use the word that person is like lucky, you've lost. If you weaponize luck, you [ __ ] lost. Even the one that's so easy. Oh, that kid was born into a family with a hundred million dollars. They're so lucky. I don't know if you guys know rich kids. They're predominantly [ __ ]
33:00 - 33:30 losers. Eddie. Yeah. Look, it's it's one of the most devastating things for somebody that comes from little when they build, they see their kids. It's very hard to be hungry when you're constantly fed. Yeah. Uh let me ask this question here. Uh I'm going to I'm going to piggyback on something you said and tie it into a big piece I want to talk to you about. A while ago you were talking about uh
33:30 - 34:00 which is very true uh of how you do this. You do not try to monetize everything that you do or a little every little detail. You don't you do not play that game. Uh when I look at you though, I've never seen anybody play a better long game than you. You have a great long game. Uh, and when I think about the long game right now in your life, I think about V friends. Yeah. And your [ __ ] long game on that is out of like I'm a visionary, but that [ __ ] is like wild
34:00 - 34:30 how far along you play. How many people here would consider they are a fan of me, follow my stuff, know me a little bit? Just make some noise. Thank you. I would tell you that 95 to 98% of the people that just gave me that love have no clue of what I'm doing with this friends thing for two reasons. One, I am playing long and I'm patient. Two, the NFT thing, the news cycle got weird.
34:30 - 35:00 It got too hot too fast and then all the greed and the scam came in and like the brand of that kind of like tilted the conversation. But I sit here in front of all of you right now and I'm telling you to your face that over the next 30 to 40 years I am building a Pokemon Marvel like world for real like your [ __ ] grandkids are coming to my amusement park. That's wild. And I'm doing it and I'm doing it day by day quietly which is
35:00 - 35:30 weird cuz I'm so public but to your point you pay attention like if you watch carefully you can see it. Ironically, this May May 7th, uh, my my V friends Topps Chrome comes out, which is gonna be trading cards in every hobby store in the country, which will be like kind of like another brick in the process that may hit some people's radar. But yeah, I like marathons. Like this was earlier to the comment I made like in 2005 6 7 8 9 10 11 12 when I was
35:30 - 36:00 doing it all by myself 15 hours a day answering. I replied to every single person that tweeted at me from 2007 to 2011. I literally went to sleep at 4:00 in the morning every day. Like literally did that. So that's what Vfriends is now, which is really fun because I'm such a public figure now. It's hard to do something in the shadows, which is ironically my preference. I'll give you another thing. For as many people as that know me here, almost no one here realizes that Vayner X, Vayner Media, my
36:00 - 36:30 advertising agency. I don't think most people realize that it's 2500 employees. I don't think most people realize it's a $400 million a year business that I started from scratch. I most of those people have no idea that I co-founded Resi. And like I do a it's funny for such a loud guy, the things that I'm kind of most proud about and do best, even my nonprofit work or things of that nature. I I almost analyze myself as I'm halfway through this journey. Like I think about
36:30 - 37:00 being 100 years old and I turned 50 later this year, which is [ __ ] insane. Um, happy birthday. Thank you. But it's in November and my mom would be super pissed that you wish me a happy birthday before my birthday. Big Russian superstition. Um, yeah, it is interesting how I play. You're right. I I definitely think I play I I always say like I'm a marathon runner in a sprinter's world. Most of my contemporaries run fast. They're trying
37:00 - 37:30 to make as much money as humanly possible as quickly as possible. And really, in a lot of ways, a lot of my contemporaries give no [ __ ] about the collateral damage that comes along with that. And I don't judge actually like everybody has their own circumstances. I'm not even sure if I'm right. By the way, when you play long, I could be a very, very resentful old man. I'm being serious. I think about it a lot. I'm going to be very vulnerable here. I am playing so long. I'm leaving so much money on the table, so much on the table that if it doesn't work out, like I'm,
37:30 - 38:00 you know, I could be 83 and be sitting there and be like, "Fuck, man. Maybe I was too far to this side." And like, I think about those things. Um, but at the end of the day, and I think this will resonate with a lot of people, at the end of the day, for a lot of us, we are who the [ __ ] we are with all our strengths and our weaknesses. It's in my soul to play it long. Yeah. When when uh again, a lot of people talk about playing the long game. Uh, not everybody does. When you see V friends, right? Uh because I remember when when I I I
38:00 - 38:30 launched Money is and I went to your office to do the first podcast, right? And I remember getting there to Hudson Yards, walking in and thinking, they gave me a tour and I was walking around this place thinking, "What the fuck?" Because I thought you had like 30, 40 staff people there cuz you never lead with all the other stuff. Well, most people think I'm a motivational speaker and like, you know, a public guy. Yeah. And I don't think most people realize how much of a side hustle Gary Vee the
38:30 - 39:00 whole thing is. It's a web that's huge of what's inside of it. I've tried to done research on it's like there's so many different things uh that are happening inside of it in that just without getting into all of them. Do you play that daily CEO role of all of those or I am the active CEO of Vayner X and of V friends for sure. Vayner Sports um is run by my brother but I'm very involved. Um, then there's Vayner Watt which is fairly new which is a TV
39:00 - 39:30 production company. There's not a I mean I have a lot of businesses and in all of them I am minimally an active chairman you know at a minimum at a minimum right the two things that I don't run day-to-day are Vayner Watt and Vayner Sports and I'm very involved in the TV production company which is new for me and you'll start seeing our logo on TV shows next year. It's super cool. I can't wait for that. And but I'm yeah I'm very in it. Look I
39:30 - 40:00 work I work 12 to 17 hours a day and I don't eat lunch or breakfast. And when I say I work like I'm looking at Dustin ironically like he knows like when I say work like I don't do lunch. Like I barely go to the bathroom. Like every minute is fully booked and I love that and that works for me now. But if I wake up tomorrow and I'm like I don't want to do this. I working too much or this and that. And I've ebmed and flowed. I used to travel all the time. Postco I travel
40:00 - 40:30 less. This year I'm starting to travel a little bit more. You know, I I think one of the biggest mistakes that people in this room make is they judge themselves negatively without realizing they could just change. Like if I wake up right now and be like, "What the fuck?" If I look back at this clip in a year and be like, "What? I'm an idiot. I should spend more time family or this that." Like I can like I don't know why we cry over spilled milk. I don't care how [ __ ] up you are. That was
40:30 - 41:00 yesterday. It's a really big deal. Like it's very This is really important for everyone here. Like regardless of like like I have no idea why you would ever not be your biggest fan. Like everybody else is going to boo you. Don't join them. Especially when you are actually capable of changing your [ __ ] It's real talk. It's real talk. So, you
41:00 - 41:30 know, that's where I'm at. Very good. Here. Let me uh Can we go a little extra? It's your world, bro. Let's keep going. More business stuff. I I'll [ __ ] do anything. I I was going to ask you uh on a different note, the Jets All right, see you everybody. Yeah, the Jets. Oh, boy. Number one, do you still want to buy? Yes. Yes. I would love I I think it'd be really cool if I
41:30 - 42:00 went from a Russian immigrant whose family didn't have enough money to enough money to buy a jersey to go through life and get to a place through the American dream to buy the actual team. I think that'd be really cool. But again, to me, the enjoyment of trying to buy the Jets is dramatically more exciting to me than if I actually buy the New York Jets. Like people ask me a lot like, "What if blah blah blah?" Like, like I'll give you a great example. What if my dream was to buy the
42:00 - 42:30 Dallas Mavericks, right? I would have been like, "Okay, Cuban's there. He's not that much older than me. Maybe when I'm 90, I'll be able to buy them for a couple of years if I outlive him." And then out of nowhere, he sold. Yeah. And I would have not been ready. If the if the Johnson family decides today to sell the Jets, I'm not there. You know, I'm I've done really well. I'm very proud of my life financially, but I'm not in striking distance. I need another 15 or
42:30 - 43:00 20 years to really get there. So, to me, what's what's been awesome about it is I will be super fine and very happy for the person that buys the Jets if I'm unable to. Um, but I really enjoy trying. And I think I just wish more people in this audience I really do believe the unlock for you to get more financially successful is you falling in love with the trying versus the obsession of the achieving.
43:00 - 43:30 You know, it reminds me of uh Nick Saven. He's such big on you have to uh you have to enjoy the the the journey, the practice uh to win the championship. It's not about winning the championship. It's about enjoying that practice to make sure you hit it. I think I'm so psycho. I don't even like the wins. Like, it's My brother's really all over me on this. He's like, "Yo, you're broken." like good things happen like we sell resi for hundreds of millions of dollars or all these things that happen
43:30 - 44:00 to me and like I'm a little bit like you know I'll give you a good example I don't know how you all roll with vacations but when I have a vacation the best part of a vacation is the weeks leading up to the vacation like the second we get there I'm like ah it's over and so I got very blessed in that my hard wiring enjoys the process I like the losing. I like the pain, right? Like I really do. Like I'll use a
44:00 - 44:30 fighting analogy. If I was a boxer, I would prefer to get knocked down in the first round and like lose a tooth and like try to battle up from that. Most people fold. And I've spent a lot of my life in the last 20 years trying to get all of you to not because why? And I've come to learn so much of it is outside validation. I'm just shocked and devastated and pray that more people in
44:30 - 45:00 this room could stop worrying about other people's judgment on their lives. Definitely strangers. The stranger the social media stranger thing blows my mind. You are not following your dreams because Sally Pants 96 leaves leaves a comment that says you're fat. There are literally people here who are not chasing their dreams because Donnie Knoxville 463 said you're stupid. Yeah. Like people
45:00 - 45:30 are liter There are grown ass [ __ ] people in this room thinking they're still in [ __ ] sixth grade. Yeah. I don't want that for them. I don't even want them to listen to their parents or spouses or siblings. Imagine what I think about them listening to [ __ ] strangers who don't know who the [ __ ] you are. We got to get insular. You got to get into your cocoon. You need to get into your [ __ ] place where it's [ __ ] you and you. It's [ __ ] you and you. And you need to realize you're the
45:30 - 46:00 [ __ ] best. You're also [ __ ] human. So you will make unlimited mistakes. But good news, here's the secret. Everybody else sucks, too. So you're good. And I need people to get into that [ __ ] mindset because me telling you to do AI or social or all this other stuff, if your [ __ ] foundation of the way you [ __ ] feel about yourself is broken, you've lost. And I want to remind you that if you sit here right now and you do not have self-esteem, you don't feel
46:00 - 46:30 good. That's other people putting that [ __ ] in you. And unfortunately, you decided to listen. Get that [ __ ] out of your [ __ ] body. Whether it's therapy, whether it's [ __ ] meditation, whether it's cancelling people in your [ __ ] life. If your [ __ ] sister is miserable, if your sister is miserable, maybe you don't need to talk to her four times a day. Maybe you can talk to her once every four days. I'm not saying cancel your mom or dad, but I'm saying
46:30 - 47:00 you got to limit negativity. So many of you were crippled because you watch too much [ __ ] Fox News and CNN. Stop watching politics. Stop letting negativity into your [ __ ] body. No matter what the source is, the news, social, your [ __ ] siblings, your mom. And by the way, back to social. Unlike the news and your auntie, social is you. If you don't like what your newsfeed is
47:00 - 47:30 sending you, start searching positive things on Instagram and liking it all. Watch your newsfeed change. Your newsfeed is not pushing propaganda on you. Your newsfeed is exposing who the [ __ ] you are. [Applause] It's real. My friends, I'm telling you right now, if you do not believe me, I'm telling you, [ __ ] the I'm not I'll even let you wait a couple weeks to do your 100 hours of AI, I need you to leave here. Literally type in in Instagram
47:30 - 48:00 search sunshine, rainbows, bunnies, puppies. Search it, click on posts, like all of them, wake up next week and be like, "Watch." You open up my [ __ ] Instagram, it's all [ __ ] New York Jets, [ __ ] Sunshine, Rainbows, Puppy. It's [ __ ] positive as [ __ ] China and Zucks did not give me a pass. I control my life. You control your life.
48:00 - 48:30 And parents, while I'm on this roll, you don't like I get this DM every day. I don't like Tik Tok on my kid's phone. I'm like, "Good [ __ ] Be a parent and delete it. Don't [ __ ] yell at me. Be a [ __ ] parent. If you don't think that your kid, you don't like that Tik Tok's on your kid's phone, delete it. And don't give me their friends have it." Be a [ __ ] parent.
48:30 - 49:00 The second The second you realize you are 100,000% in charge of your life, you win. Back to what Florida's all excited about that everyone moved here. That's what those people did. They they didn't like paying state taxes. They didn't like the politics. They moved here. By the way, you don't like America? Good news. You can go to [ __ ] Sweden.
49:00 - 49:30 [Applause] You don't like your boss, be a [ __ ] big girl and [ __ ] quit. You don't like your [ __ ] dopey husband? Divorce that [ __ ] I'm being dead serious. I need everybody to understand this. All of your unhappiness is that you've believed all the people that told you they're going to take care of you and you're not in control. All of the happiness in life is
49:30 - 50:00 realizing you are 100% in control of your life. And you are capable of making tough decisions that might hurt for a couple of weeks and months, but can lead to long-term happiness. So, stop [ __ ] crying. Stop pointing fingers at everybody else. At what age? At what age? 42. At what age is it finally time to stop blaming your parents and realizing
50:00 - 50:30 you're a big [ __ ] boy and girl and can change the outcome of your life? What is the age? Is it 18? Is it 22? There's literally 54 year olds sitting here right now that still blame some [ __ ] their mom did in 19 fucking71. No [ __ ] Everybody had parents that did wrong dumb [ __ ] You do dumb [ __ ] too. It is time to be fully [ __ ] accountable and realizing you're in control. And then I promise you, my
50:30 - 51:00 friends, once you cross over to the best side of the world, which is fully accountable side, every little [ __ ] dream you have becomes achievable. And until then, you're going to keep going to conferences and thinking you're doing something. [Applause] When you when you look at Listen, this is the
51:00 - 51:30 truth, man. I I've interviewed you, I don't know, six times now, and I've never interviewed you like this. Like, you you are on fire. Uh tonight, bro, I'm on fire, and I know I need to go. I'll I'll tell you why. I feel a huge sense of responsibility. I got lucky that I am able to communicate, right? Some of you are just super attractive. Some of you are athletic. Some of you are, I don't know, good at carpentry. You know, I I got gifted with the ability to
51:30 - 52:00 communicate. What I just did for 7 minutes is the most [ __ ] universal truth. It is 100. It's 100. I'm not sure about a lot of things. I am super sure about the last 6 minutes of that rant. And uh yeah, I feel motivated today. And I I want it so bad for you. Honestly, I want it. You know, I just want it. You have no idea how delicious it gets once you stop complaining and once you stop blaming, you have no [ __ ] idea how good life gets.
52:00 - 52:30 I love the idea about the uh even you said even before you do the AI [ __ ] like uh go change your uh news feed, your FYP in a real way, bro. That is like in a real way. We we get bombarded and we think, "Oh man, this is what they're sending me." No, you [ __ ] clicked on that [ __ ] and based off what you clicked is why they used to do that stuff uh inside of it. That that is genius. And we don't ever think about it though is what you know what I mean? Like you never think about like, oh, I should go click on puppies and just click on 15 [ __ ] puppy post and I bet you in the
52:30 - 53:00 morning I wake up and watch a puppy run across the the yard, I'll be way happier in a in a way that would make your head spin. Stop. Stop. Stop. It's so easy to blame. It's so [ __ ] easy to blame. That's why it doesn't have good results. Everything good in life is hard. Get the [ __ ] work on out of here. [Applause] [Music]